RTL (Right to Left) Language Support for Mobile Apps – The need of the hour?

The inclusion of mobile apps in order to promote the eCommerce store has proved its worth. Most of the web store owners have already started to use mobile apps in order to promote the store. The mobile apps provide a better and clear insight of the services delivered by the web store. The apps are easy to access and at the same time they make the concept of online shopping easier for both the seller and the customers. The popularity of smartphone usage and urge of the online shoppers to get everything then and there has added to the need of the merchants to upgrade their businesses on the mobile platform.

At the same time in the current era of globalization, an eCommerce store would like to go global in order to collect better revenues. In order to do that, various new options and features must be incorporated to the mobile app, to ensure the success. The web stores must be ready to tackle all sorts of situations that they are likely to face in different regions. One of the biggest challenges faced by the online companies while catering their customers globally is the Language Barrier. English cannot be used as a mode of interaction in the various regions.

How RTL languages can help you in targeting Middle-Eastern Countries?

The Middle Eastern retail market is growing rapidly in the past few years along with mobile commerce. As to believe a report by Statista, revenue in the eCommerce market amounts to US$20,744m in 2019. This makes it a compulsion to grab this opportunity.

In order to target the audience from these countries, you need to curb out the language barrier. Your Mobile App could easily do the task for you. All you need to do is to just go for such eCommerce mobile app solution for your online store which fully supports these Right to Left languages.

Thus, being multi-lingual is one of the biggest necessity of m-commerce. The eCommerce mobile apps must support the multi-lingual feature. One of an inevitable language issues faced by companies operating globally is RTL support. There are countries that use language like Arabic, Hebrew, Urdu and other that runs in RTL format. So, it becomes necessary for the web stores to provide this particular feature in the mobile applications.

Let us throw a brief light specifically on the concept of RTL support. What exactly is it and its advantages to the online companies.

What is RTL?

RTL stands for Right to Left. It is one of the format of writing where the words start from right and ends towards left. Since the users of these languages make a huge customer base, the mobile commerce ecosystem cannot flourish without taking them into consideration. With the help of RTL support feature in mobile app, you may easily run the app in following languages:

  • Arabic
  • Urdu
  • Hebrew
  • Dhivehi/Maldivian
  • Kurdish (Sorani)
  • Persian/Farsi
  • Aramaic
  • Azeri and many others

How can the RTL support help?

It won’t be wrong to state that keeping your business at an arm distance from the target audience is the need of the hour. In order to stay ahead of competition, you need to ease out the shopping experience of the customers. Listed below are some of the ways in which this functionality helps the online merchants.

Better Customer Interaction

The immediate advantages of using RTL system to a web store may include better interaction of the customers from a particular region. The righteous quote, “Language removes all barriers” apply here too. The customers from these regions are able to read the contents of the web store in a much better and focused way. It helps them clear their thoughts about particular product provided by the app and helping the seller in making more sales.

 

Skyrocket your conversions

Most of the countries do not follow the general trend of English. For instance, Saudi Arabia is a hub for growing all the business and new ideas. Any web store wouldn’t want to keep themselves out of these region. The fact is that almost 90% of Saudi Arabian interact using Arabic. Thus, the concept of including RTL and LTR multi-lingual support features in your mobile app is a must if you wish your web store to grow and prosper regardless of the culture and language barrier.

Build an app for your oversees clients

English is definitely a universal language, but in today’s cut-throat competition, just sticking to one language is not enough. With the increasing market penetration of internet, even the countries that are not well-versed with this language can offer you a huge chunk of the customer base. Countries that use right-to-left writing style can be your prospective market. Having RTL support can help you build an intuitive eCommerce mobile app for the international client. Moreover, by offering the products in their native language, you can create a strong customer relationships as well.

Boost the app’s authority

Every user will evaluate your eCommerce mobile app on the basis of features that you offer. When almost every app is offering the same features and similar kind of products to some extent, finding the contents in their native language will definitely delight them. Depending on how well you’ve structured your content, the RTL support can definitely give your eCommerce mobile app a competitive edge.

Optimized UI

Just like any other language, RTL language does have their own user base. The people using these languages is vast and ignoring them will definitely cost you some easy conversions. Hence, the eCommerce store owners need to include this as one of the features in their mobile apps. It helps the customers to make a better purchase and at the same time the seller could reach out to potential buyers with minimal efforts.

Over to You

eCommerce mobile apps are the latest trends which are here to stay. Therefore, online merchants must try to make the web store more interactive and supportive by providing various features and innovative idea in mobile apps. Not only it provides convenience to the customers in making a purchase but also ensures the seller that the customers are able to connect them in a much better and organized manner to the web store.
Knowband offers a surefire way to take incorporate this functionality in your business. Our eCommerce Mobile App Builder offers an effortless way to tap the larger audience globally with the multi-lingual and RTL support. All the eCommerce store owners on PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, Shopify platform can easily go mobile and target the worldwide mobile shoppers irrespective of all sorts of language differences.

How can Prestashop Page Maker help Optimize your eCommerce Website?

Every web store needs to provide better features and quality contents in order to improve the customer interaction. This is one of the important steps for getting better traffic on the web store. Due to the availability of the multiple web stores it becomes an important aspect for the web stores to come up with better and unique ideas in order to direct the maximum numbers of visitors to the checkout page.

An eCommerce website is a collection of multiple products. The seller might need to sell products in various category or he may be looking for the separate landing page. Hence, it becomes a difficult target for the store owners to create and maintain the CMS. In such cases, they have to highly depend upon the developer team to develop them a page, where they could showcase their new brands or more products from other category.

So, if you are looking to add more web pages without spending much on the developer team, then, you can do it by using Prestashop Page Maker module. The module allows you to create easy web pages for your website without requiring any technical knowledge and within a small time. So, creating space for your new content has now become way too easy. Just get the plugin and install it on your web store and you are all set to go.

Let us discuss some of the advantages that the Prestashop Page Maker holds in optimizing your eCommerce website.

1.  Effortless CMS

The most alluring advantages of using the Page maker addon is that it provides an effortless way to manage your Prestashop eCommerce website. The contents on the website can be presented in an uncluttered and enticing way with the help of the module. It reduces the clustering of various content of the web store in a single place. The web store looks more organized and the products get a better exposure by providing new space for various usage. It also helps the seller to be free to provide various links in order to make web store more engaging. The ultimate aim of providing various opportunities to explore the web store for the customers is fulfilled to a very large extent.

2.  Better User Interaction

The customers always seek better interaction with the web store. Introducing new landing pages for different products or for any special event enables them to read the product more vividly and with ease. Most of the time, if the web store doesn’t provide proper distribution of the products and contents, then, it may upset the customer. At the same time, it may even curb their purchase intention. Thus, providing more and better links and pages help them to explore more and better. It helps the clear their mind and make a purchase on the product after reading about the products in a more detailed manner.

3.  Web page creation in minimal time

The availability of less pages binds the seller to keep the products description clustered it a single place. It makes the customers to put more efforts in making search for a particular product. It may result in the loss of interest of the customer in making any purchase from the web store, which ultimately results in loss of customers to the sellers. Thus, saving time and efforts to the customers plays a crucial role in determining the success of the web store. The customers are free to use the web store as per their convenience. The better results lead to satisfied customer and a better experience making a purchase. The plugins allows the store owners to create their desired web pages with minimal efforts and without any technical knowledge.

4.  Customized pages

With more product availability, comes the requirement of making more customized contents. The web store can now customize the web store as per their convenience. The main target is to make shopping better for the customer and the customized web store provides a detailed result of the searches made by the customers. The results are better engagement of the customers, meanwhile getting better conversions. The lack of pages for product, blogs and support pages makes it difficult for the customers to browse with ease on the web store, which ultimately lowers their morale for making a purchase from the web store. Thus, Page Maker module eliminated this factor of disappointment for the customers.

Over to You

The power of a web store lies within the various space provided by the seller to make shopping easy. Thus, pages and spaces for various options must be available in plenty so that no customer feels left out of the information and details that they were seeking for. Also, the plenty of pages makes it easy for the web store to make better sales.

For more Information About Prestashop Product Video Module visit here:-

Module Link: https://www.knowband.com/prestashop-page-maker

Youtube Link: https://www.youtube.com/watch?v=UnxrntEv7CE

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-page-maker-module/

Can Product Videos Help in Boosting Conversions? 5 Reasons you can be sure

One of the better approach to reach out to maximum potential buyers is by making sure that the product description reaches in best possible way to the customers. There are many ways to provide a better insight of the product to the customers like Image, ads, Posts and videos. Though all the option may seem to be feasible and appropriate, but with the increase in the competition, it important to provide the customers with the look and feel of the products for better understanding. Thus, the seller needs to make sure that the products is made visible in the most suited way.

Product video are a quite helpful approach in doing so. The customer may get a better insight of the product by just giving a couple of minutes of their time. It helps them get an actual glimpse of the product before making a purchase. It is a much better approach rather than having to browse through multiple images or post just in order to make sure the product is in compatibility with what the customer wants.

Every store owner would like to get an additive description of the product on their store. Knowband offers an effortless way to upload the product images on the Prestashop store. Prestashop Product video module is one such addon that can help you upload the videos without making any code changes on the website. The seller can add a video of the product, giving a brief insight of the product. It helps the customer in every possible way to make up their mind regarding the purchase. The review videos from the YouTube, Vimeo can help customers to rely on the product authenticity.

Let us discuss some of the reasons which can ensure the seller about the efficiency of Videos in making conversions.

1.  Better product clarity

The idea of making use of the product videos rather than just sticking to the images and snapshots ensure better user experience. It is the best way to showcase the product. The chances of conversion increases when the customers get a perfect view of the product. Thus, the videos are an effortless way to build the trust and aid the purchase decision of the customers.

2.  Reliable

The reliability of the product video can be made by a survey result. It is a proven fact that 23% of the customers prefer making an instant purchase of the product after they have been provided with the product video. Thus, the videos are definitely a better approach which provides higher chances of conversion. Most of the time it wouldn’t take much for the seller to provide a product video in order to make a sale. Thus, video serves the seller with immediate and better results in the mean time they take down customer with ease.

3. User Engagement

Every customer needs a reason to keep browsing the website. If they can’t find the site worth-it, then, they are more likely to move on. The product video gives them an opportunity to relate to the product. For instance, consider the video showcasing a man wearing the shirt that the customer finds interesting. The customer will find it easier to make the purchase decision in this case. In the meantime, it also ensures the seller that a customer has better experience with the web store and they are more likely to give a look to other products that are provided by the store. It increases the chance of making sales on various products in the web store.

4.  A better marketing tool

The videos have been proved to be a better marketing too. Product video is the winner when it comes to enhancing the popularity of the product. It is the right composition of the product description in the most feasible and creative way. Images may fall short for the customers who likes to gather more and more information about product before placing the order. A video is exactly what the new generation online shoppers desires for. It reaches out to most of the people in best of the condition and offers the complete analysis of the product.

5.  Responsive

No product would be successful unless it receives a positive response form the customers. Thus, in order to get response on the product, sellers must fed the visitors with required information. The video are best suited means for doing this. They consists of equal composition of description and interaction, necessary for the seller to make it up to the customers. Most of the time, sellers might get too descriptive with the video but still it helps in one or the other way.

Over to You

One of the best way to get better conversions on a product is by using product video. The statistical report approves of it and in the meantime these reports do serve the purpose of fetching important aspects of the products. Thus, making it easier for the customer to make purchase on the product and at the same time seller can get better conversions.

For more Information About Prestashop Product Video Module visit here:-

Module Link: https://www.knowband.com/prestashop-product-video

Youtube Link: https://www.youtube.com/watch?v=aAi9ZVUdoxs

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-product-video-module/

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5 Immediate Advantages of the Mobile app builder by Knowband

eCommerce store owners are always in search of better alternate to connect with the customers. The immediate need to make the web store attractive and more engaging encourages the sellers to keep the web store updated. Most of the time, a customer prefers to make a purchase from a web store if the product of his/her interest is readily available. Thus, bringing the entire store into the pocket of the customers is a must. Thus, upgrading the eCommerce website on the mobile platform is a must.

It won’t be wrong to state that the mobile commerce is the latest development in the eCommerce scenario. The mobile phones have proved to be a great step in making online trading easier for the sellers. The easy accessibility and reachability of the mobile phones makes shopping effortless for the customers. The shifting trend of desktop sites towards mobile apps is proving to establish new milestones for the eCommerce store owners.

If you are a web store owner and want you want your products to reach out to more potential buyers, then, Knowband’s Mobile app builder for Android and iOS may enable you in doing so. The multiple features provided by the applications prove to be a better way to engage more customers and enhance your store’s conversion. According to a survey, “54% of the customers prefer mobile apps to make purchase over desktop sites”. Thus, it’s always a better option to get a new head start to your business with better options. Mobile apps are currently trending and has proved to be an effective option to feature your products in the market in a much better way.

Let us discuss some of the feature of Mobile app builder which can help the web store in touching new heights.

1.  Customizable

The web stores may deal in sales of various products and items. Thus, every store owner has different expectations from the mobile app to gain better response. The mobile apps that are developed are fully customizable. The store owner has the full control over all the features starting from the look and feel of the mobile app to the checkout options. The sellers can make sure that the store has multiple features which describe the thought process of the seller. The representation plays a key role in binding the customers, thus, using mobile app builder to get a mobile app assures greater customer retention and app visibility.

2.  Attractive

Any seller would expect the store to look attractive and engaging. Thus, the multiple theme layout and color combinations offered by mobile app builder makes it sure for the seller to express the product identity in the most advanced form. The store owner get full liability to select the store theme and match them with different products and categories to fit in. Apart from the theme layout, the very immediate need of the customer is to connect with the web store and the products or services that it offers. The retina ready display and the uncluttered layout of the application ensure best user experience. Thus, aiding the visitors in making their purchase decision. Moreover, the mobile app builder offers comes with a number of alluring themes. The admin can choose the one that he find interesting.

3.  Compatibility

The introduction of different types of hand held devices and the platforms that they run on has made it tough for the merchants to reach out to their prospective customers. Our mobile app builder has made it easier for the store owners in making sure the seller is connected to customers irrespective of the platform or mobile they are using. It supports the mobile app to be compatible to multiple devices like Smartphones, tablets, iPads and others. In addition, it supports most of the eCommerce platforms like Prestashop, Magento, OpenCart, Shopify and others which are currently trending in the market. No matter if the customer is using Android or iOS in their mobiles, the mobile app builder develops the app to be compatible with all the OS. This helps the customers to access the web store throughput without any difficulty.

4.  Allows the admin to stay in touch with the customers

The mobile app builder by Knowband helps the admin stay in touch with the customers 24*7. The push notification allows you to keep them informed about the activities of the store. The task of making marketing easy for seller and customers is well maintained and the smooth running of the store via mobile app is maintained. The live chat option can help your sort out the queries of the store owner then and there. The real time interaction ensure at par customer engagement.

5.  Additional features

Any product is incomplete if it doesn’t provide any additional features to make it better. The mobile app builder enables the mobile apps to be compatible with multiple languages. The RTL language feature of the mobile app allows you to take your business at an international platform. This is one of an inevitable feature to ensure that the mobile app is a success in the Middle East Asian countries and the gulf countries where customers prefer store interaction in Arabic and Hebrew rather than English. Over it, the automatic synchronization also enables the store owners to keep the products on app updated with respect to desktop site.

Over to You

The mobile app builder is a complete package, which provides immense features for the web store to grow more and better using the mobile apps. Thus, it keeps the sellers in trend with the market and keep their customers updated about the store in a much better and convincing manner.

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5 Recent Market Trends in Mobile eCommerce

The introduction of the mobile phones to eCommerce is not new. The rising popularity and the easy access to mobile phones have compelled the eCommerce store owners to take their businesses to the mobile platform. After all, mobiles do serve the purpose of making shopping fun and convenient for the internet users. The mobile store helps the customers to browse eCommerce store with much more convenience.

As, the number of mobile users is growing day by day, it has become an effective way for the eCommerce store owners to connect to their customers in a more defining way. One of the advantage of using mobile apps is the large access to mobile phones. Thus, it helps the sellers to reach out to maximum people and at the same time it helps in boosting the sales and make better conversions.

While this has opened up an ocean of opportunities for the merchants, the introduction of eCommerce players and the ease of upgrading the business into m-commerce has increased the competition. One of the biggest hacks to stay of the competition is to keep yourself in line with the market trends and technological advancements. For the eCommerce business runners, here are some of the latest market trends in m-commerce that you need to consider in order to stay abreast with the customer expectation.

The time spend on mobile apps is expected to increase

There have been a steady rise in the number of smartphone users in the recent past. This has made it inevitable that mobile commerce is not just a fad, but an unavoidable trend. In addition to this, 85% of the mobile time are spend on the applications. This indicated that having a mobile app for your eCommerce business is a must.

Location-based content curation

With the introduction of 2016, there have been an increase in popularity of the voice search. Along with this, the location-based services are on a rise and will continue to lead the market in the years to comes. Hence, the content of the mobile application for any eCommerce company needs to be curated with these two aspects in mind. The content of the mobile app should have location reference. Along with this, instead of targeting keywords, the content should provide the solution of the queries being searched by the target audience. The voice searches include questions such as ‘Chinese restaurant near me’ and other such queries. The contents should be updated accordingly.

Easier navigation a must-have

Not just in the eCommerce ecosystem, even in mobile commerce, 1 out of 4 customers are expected to abandon the cart if they find the store navigation complex. Thus, this adds to the need of focusing on the mobile apps. While the mobile responsive websites will continue to outpace the application as they do not require any installation, they are more likely to annoy the visitors with complicated navigation. The mobile apps, in this case, will prove handy in curbing the cart abandonment.

The need to bring the store in the customer’s pocket

As per a recent report of Google, the ‘Right here’ and ‘Right now’ requirement of the online shoppers are on a rise. Moreover, 50% of the smartphone users are likely to place their order immediately. They not just want the load time of the web store to be less, but they even wants the stores to be at their arm distance. Thus, the online retailers need to bring in the entire website in the pocket of their target audience. What can be better option that having an app for your business. Moreover, the application should sought at making the shopping experience easier and fun for the consumer. Easier check-in and checkout process with social login options will ensure greater customer retention.

Social engagement is a must

Even in the m-commerce ecosystem, the social media platforms are more likely to steal the show. Overall, 60% of the consumer times spent on social media is on mobile. Hence, the mobile application for the eCommerce businesses should be optimized to tap this audience. Promoting the app on these platforms and incorporating deep links and other features in order to increase the number of downloads is a must.

Having discussed the above-mentioned trends that are expected to follow in the m-commerce industry, it is now time to elaborate how can a mobile application help your business model. If you are a Prestashop site owner than you can easily switch your web site to mobile app by using Prestashop Mobile App builder module. Knowband offers an easy and effortless module for that can help you take your eCommerce business to the next level. Similar extensions are available for Magento, OpenCart and other platforms as well.

Let us take a look on some of the evolution in mobile eCommerce which can help the stores to grow more and better.

1.  Better traffic

The accessibility of mobile phones has grown up to more than 3 billion peoples. Thus, it ensures that more users can help the seller in re directing a better crowd to their stores. The introduction of m-commerce can help the web stores to get a better traffic on their stores which will be a good sign for better sales. It also helps in making more conversions.

2.  Reachability

Mobile phones are reachable at almost every place. Customers don’t have to reach out to desktop sites in order to make a purchase. They can easily reach out to their mobile phones and make purchase. It has helped the seller to reach out to maximum potential buyers who would have otherwise given a second thought of making a purchase. A better option to make purchase will surely help the seller to reach out more.

3.  Convenience

Mobile apps are more convenient when compared to desktop sites. One of the immediate advantages of mobile apps is the convenience. Most of the time a customer will hesitate to go through desktop sites and make a purchase. With the introduction of mobile aps marketing has become way too easy. The customers can now reach out to their mobile app any time and make a purchase on any of the product they like. It has helped the customers to make immediate purchase.

4.  Direct sales

Mobile apps helps in making direct sales. The visitor can use the mobile app to browse the web store and see the product and make a purchase. Unlike, desktop sites where they have to go through all the products and then settle down for their likes after searching many options. Mobile apps provide direct approach to get the products. The customers just has to select category and make a purchase. It just gets better with using the mobile apps for customers in order to make a purchase.

5.  Better approach

Seller always keep the customers experience as priority. If the customers have a better experience with a web store than they are more likely to visit the store again. Thus, keeping this factor in mind the seller need to make a better approach to reach out to customers. The customers can visit the store using mobile apps making a purchase and getting better deals. Thus, mobile app ensures a better marketing opportunity for both sellers and the customers.

6.  Social Sharing

One of the best feature provided by the mobile apps is social sharing. Most of the time when a customer likes the product they want to share it with their friends, thus mobile apps prove a great way to do that. They enable the customers to share the products with others. It helps in promoting the product even without the seller promoting it directly. The mobile apps are quite handy and can always be used to grow market. The social feature of mobile apps makes the store more prone to growing and get better sales.

Conclusion

Most of the time a customer would like to make purchase through mobile apps due to better convenience. Hence, the seller must be oriented towards providing customers with better services. The m-commerce is taking over the market rapidly and if a store owners doesn’t change with trend than they are most likely to lose a large portion of potential buyer. It will reduce the sales made.

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4 Ways One Page Checkout can Help Optimize the eCommerce Store

One of the main objective of any store owner is to provide the customers with a better shopping experience. The eCommerce companies need to provide better connectivity to the customers with the web store. At the same time, in order to get a better and a larger traffic on the web store, a flawless transaction needs to be ensured. The online shoppers prefers to make purchases only if the web store offers easy approach and with minimal efforts.

One of the feature which enhances the user experience of the web store is One page checkout. The one page checkout functionality can be added to a Prestashop site with the help of Prestashop one page super checkout addon. The same extension is available for Magento, Opencart and other eCommerce platforms as well. The one page checkout extension enables the customers to complete their transaction and make the product purchase under the same page. The one step checkout is one of the best feature for reducing the exit rate at the checkout page. The customers are annoyed if they are redirected to lengthy checkout process in order to complete the purchasing. Thus, one page checkout makes sure that the customers can complete the purchase by filing up all the necessary details in one single page and provides the customers with easy approach to complete the purchase.

Let us discuss some ways in which super page checkout can help in optimizing the eCommerce stores.

1.  Better approach

The one step checkout is an easier approach provided to the customers to complete the transactions. The customers doesn’t have to be redirected to different pages in order to make purchase. The customers will like the idea of one page checkout as it reduces the time and effort consumed in reloading the web pages. The one page checkout even ensures the seller that they are able to enhance the much-needed the user experience, especially when they are a step away from making the payment.

2.  Convincing

The idea of using super page checkout is more convincing than the traditional idea where the customers has to be jumped from page to page filling out all the details. By using one step checkout module the seller can help the customer to make purchase and complete the process and save some healthy amount of their time and efforts. A better and convincing approach which helps the seller to directly interact with the customers and compel them to complete the transaction. The one page checkout helps in boosting the sales and generate immediate conversions.

3.  Time saving

The whole idea of shopping online is to save their time on transaction. About 1 in every 3 transactions gets canceled by the customers due to the time consumed during checkout. Hence, the stores must make sure that the customers doesn’t have to send a lot of time while trying to complete the transaction process. The one step checkout helps the customer in saving the time, while the seller can generate better sales and at the same time the rate of conversions are increased significantly.

4.  Instant purchase

One of the best feature provided by the super page checkout is instant purchase. Mostly a regular customer would store the necessary details of all the payment methods he chose. Thus, the store has already access to basic information of the customer’s account. Thus, all that customer needs to do is enter the security code and PIN number to complete the payment. The one step checkout encourages the idea of instant purchase.

Conclusion

The process of purchasing becomes little tough for the customers at many occasions. Thus, the web stores must always come up with better and innovative options to make the purchase of the customer easy and simple. Therefore, using different modules help ensures easy checkout and flawless transaction. The one page checkout helps in making it easy for the customers and at the same time enables the seller to boost the sales.

For more Information About Prestashop One Page Supercheckout module visit here:-

Module Link: https://www.knowband.com/prestashop-one-page-supercheckout

Youtube Link: https://www.youtube.com/watch?v=1yLcXToR6-g

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-one-page-supercheckout/

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5 faits que vous ne saviez pas sur Prestashop Mobile App Builder

L’introduction d’applications mobiles a fait le concept de façon marketing trop facile pour les vendeurs. Avec plus de 4 milliards de personnes ayant accès aux téléphones mobiles, il a rendu facile pour les propriétaires de magasin de commerce électronique pour développer leur magasin et obtenir de meilleures ventes. Les meilleurs avantages pour introduire aps mobiles afin de développer l’activité est due à la facilité d’accès aux utilisateurs. Les visiteurs ne ont pas besoin d’accéder au magasin Web en utilisant le site de bureau et en même temps un grand nombre d’utilisateurs mobiles, il est facile pour le vendeur d’améliorer leur visibilité du produit.

L’idée d’adapter aux applications mobiles afin d’obtenir une meilleure croissance et les ventes du magasin en ligne est une tendance à la plupart des magasins de commerce électronique ont soit déplacé vers des applications mobiles, ou réorientent vers eux. Ils offrent une meilleure plate-forme pour développer le magasin. Pendant ce temps, le vendeur peut toujours être sûr que la commodité que les clients tout en accédant à la boutique en ligne en utilisant l’application mobile est tout à fait mieux plutôt que l’accès à la boutique en ligne à partir de sites de bureau.

L’ une des meilleure approche pour changer votre boutique Prestashop à l’ application mobile est en utilisant constructeur d’applications mobiles Prestashop . Il aide les magasins pour obtenir une application mobile compatible pour une meilleure croissance du magasin. Selon une enquête, « Près de 76% des clients préfèrent faire un achat en ligne en utilisant des applications mobiles ». Ainsi, il montre l’efficacité des applications mobiles pour stimuler les ventes du magasin. De plus, les aps mobiles vagabonder d’avoir un meilleur taux de conversion que les sites de bureau. Ce facteur oblige la plupart des propriétaires de magasin Web pour obtenir une application mobile pour leur magasin de commerce électronique.

Bien qu’il existe de nombreux faits cachés sur les applications mobiles qui ne sont pas USITÉ tout le monde. Laissez-nous discuter de certains des faits qui peuvent vous inciter à obtenir une application mobile pour votre magasin.

1. Compatible

L’une des meilleures caractéristiques de l’application mobile est la compatibilité. Les applications mobiles re conçus de telle sorte qu’ils puissent travailler avec toute plate-forme. Selon la recherche, « Android et iOS contribuent à 99% de l’interface utilisateur de téléphone mobile total ». Ainsi, les applications mobiles sont conçus de telle sorte que le vendeur peut obtenir la compatibilité avec l’un des OS. Il aide le magasin pour gagner les clients nécessaires quel que soit le système d’exploitation de leur téléphone mobile travaillent. Par conséquent, les applications mobiles sert le but pour tous les utilisateurs mobiles. Il contribue à améliorer la visibilité du produit à chaque client.

2. personnalisable

La plupart du temps, un propriétaire de magasin voudrait développer une application mobile qui met en valeur les meilleures caractéristiques de la boutique en ligne. Ainsi, le vendeur voudrait personnaliser l’application à leur manière. Alors que les aps mobiles sont entièrement personnalisables et permet au vendeur de modifier toutes les caractéristiques uniques de l’application. Le vendeur peut décider de la couleur de la police à l’image d’affichage des applications mobiles. Il aide le vendeur à être expressif et en même temps l’apparence mieux encourage les clients à explorer la boutique en ligne que leurs pairs pour trouver les besoins de meilleurs produits.

3. Responsive

La réponse générée par l’application mobile est assez grand par rapport aux sites de bureau. Par conséquent, cela fait un point de plus pour le vendeur pour obtenir une application mobile pour la boutique en ligne. L’application mobile attire les clients tout à fait avec précision et leur offrir diverses caractéristiques qui ne sont pas accessibles à l’aide des sites de bureau. La fonction réactive des applications mobiles aide le vendeur à développer le magasin d’une manière unique et générer de meilleures ventes et en même temps se conversions immédiates.

4. populaire

Mobiles sont très populaires par rapport aux ordinateurs de bureau ou des tablettes. La plupart des gens ont accès aux téléphones mobiles qui en fait un meilleur moyen de promouvoir les produits. Ainsi, le vendeur peut être assuré que la visibilité des produits ne soit pas compromise en utilisant les applications mobiles. En même temps, les applications mobiles se révèlent être plus efficaces pour les clients engageant. Les clients sont plus susceptibles de visiter une boutique en ligne depuis leur téléphone mobile par rapport aux sites de bureau. La fonction d’additif de joignabilité des clients vers des téléphones mobiles plutôt que de postes de travail se révéler être un avantage supplémentaire d’avoir une application mobile pour la boutique en ligne.

5. interactive

L’un des avantages immédiats de l’utilisation des applications mobiles est en raison d’une meilleure interaction avec les clients. La plupart du temps f un client est à la recherche d’une meilleure plate-forme afin de faire un achat. Ainsi, les applications mobiles se révèle être plus interactif par rapport aux sites de bureau. Le client pourrait obtenir de meilleurs prix et offres en utilisant les applications mobiles. En attendant, l’application mobile offre la fonctionnalité de partage social et de l’achat instantanée qui aide les clients à faire un achat sans avoir à passer beaucoup de temps. Cela aide les clients à faire un meilleur achat et en même temps un plaisir et une bonne expérience avec la boutique en ligne. Cela garantit le vendeur de l’arrivée de nouveau des clients à la boutique en ligne pour leurs achats futurs.

Conclusion

Les applications mobiles sont une des méthodes de pointe pour promouvoir le magasin de commerce électronique. Les vendeurs doivent fournir pour faire l’ achat et la popularité croissante des téléphones mobiles , il est devenu très facile de le faire aux clients une meilleure approche et portable. Les applications mobiles peuvent être moulés selon la convenance du vendeur et au temps moyen fournissant les clients de meilleurs services et de l’ expérience qui les encourage à visiter le magasin encore une fois.

Pour plus d’informations sur le module Prestashop Android Mobile App Builder visite ici: –

Module lien:  https://www.knowband.com/fr/prestashop-android-mobile-app-builder

Manuel de l’ utilisateur Lien:  https://www.knowband.com/blog/fr/manuel-utilisateur/prestashop-nautica-mobile-app-builder-manuel-de-lutilisateur/

5 Facts you didn’t Know about PrestaShop Mobile App Builder

The introduction of mobile apps has made the concept of marketing way too easy for the sellers. With more than 4 billion people having access to mobile phones, it has made it easy for the eCommerce store owners to grow their store and get better sales. The better advantages to introduce mobile apps in order to grow business is due to the easy accessibility to the users. The visitors don’t need to access the web store using the desktop site and at the same time, a large number of mobile users makes it easy for the seller to improve their product visibility.

The idea of adapting to mobile apps in order to get better growth and sales of the web store is trending Most of the eCommerce stores have either shifted towards mobile apps or are shifting towards them. They provide a better platform to grow the store. Meanwhile, the seller can always be sure that the convenience that the customers have while accessing the web store by using the mobile app is quite better rather than accessing web store from desktop sites.

One of the better approach to shift your Prestashop store to the mobile app is by using Prestashop mobile app builder. It helps the stores to get a mobile compatible app for better growth of the store. According to a survey, “Almost 76% of the customers prefer to make an online purchase by using mobile apps”. Thus, it shows the effectiveness of mobile apps in boosting the sales of the store. Moreover, mobile apps prove to have a better rate of conversion than desktop sites. This factor compels most of the web store owners to get a mobile app for their eCommerce store.

While there are many hidden facts about the mobile app which are not commonly known by everyone. Let us discuss some of the facts that may encourage you to get a mobile app for your store.

1.  Compatibility

One of the best features of the mobile app is compatibility. The mobile apps redesigned in such a way that they can work with any platform. According to research, “Android and iOS contribute to 99% of the total mobile phone UI”. Thus, mobile apps are designed in such a way that the seller can get the compatibility with any of the OS. It helps the store to gain the required customers irrespective of the OS their mobile phones work on. Hence, mobile apps serve the purpose of all mobile users. Mobile app helps in improving product visibility to every customer.

2.  Customizable Design

Most of the time, a store owner would want to develop a mobile app which showcases the best features of the web store. Thus, the seller would want to customize the app in their own way. While the mobile apps are fully customizable and allow the seller to edit every single feature of the mobile app. The seller can decide the color of the font to the display picture of the mobile apps. It helps the seller to be expressive and at the same time, the better appearance encourages the customers to explore the web store as per their needs to find better products.

Nowadays, there are various automated modules which allows you to design the home screen on your own. The store admin can easily showcase a desired theme/occasion just by adding various attributes (Banners, Sliders, Products, Categories etc.) from the module backend. Moreover, you even get the full access of web-admin panel to configure every functionality of mobile app. Further, more info about mobile app designing could be found here.

3.  Responsiveness

The response generated by the mobile app builder is quite large as compared to the desktop sites. Hence, this makes a plus point for the seller to get a mobile app for the web store. The mobile app catches the customers quite precisely and offers them various features which were not accessible using desktop sites. The responsive feature of the mobile app helps the seller to grow the store in a unique way and generate better sales and at the same time gets immediate conversions. The eCommerce mobile apps with multiple screen-size support work effectively on all the handheld devices and enhnaces the shopping experience of the users.

4.  Enhanced Visibility

Mobiles are quite popular in comparison to desktops or laptops. Most of the people have access to the mobiles which makes it a better medium to promote the products. Thus, the seller can be ensured that the visibility of the products is not compromised using mobile apps. At the same time, mobile apps prove to be more effective in engaging customers. The customers are more likely to visit a web store from their mobile phones as compared to desktop sites. The additive feature of reachability of the customers to mobile phones rather than to desktops proves to be an added advantage of having a mobile app for the web store.

5.  Interactive User Interface

One of the immediate advantages of using eCommerce mobile apps is because of better interaction with the customers. Most of the time a customer is looking for a better platform in order to make a purchase. Thus, mobile app proves to be more interactive as compared to desktop sites. The customer could get better deals and offers using the mobile app. In the meantime, mobile app builder provides the feature of social sharing and instant purchase which helps the customers to make a purchase without having to spend a considerable amount of time. This helps the customers to make a better purchase and at the same time have fun and good experience with the web store. The mobile app builder ensures the seller about the re-arrival of the customers to the web store for their future purchases.

Conclusion

Mobile apps are one of the advanced methods to promote the eCommerce store. The sellers need to provide the customers with a better and portable approach to make the purchase and with the growing popularity of mobile phones, it has become quite easy to do so. The mobile apps can be molded as per the seller’s convenience and in the meantime providing the customers with better services and experience which encourages them to visit the store again.

KnowBand is offering the pre-configured Mobile App Builder solution to convert your store website into a native mobile app in a few clicks. Even, if the eCommerce store admin is not having any specialized knowledge or technical knowledge he/she need not worry! This Mobile App Maker module is also providing the mobile app in the easiest and cost-effective manner. KnowBand provides the best Mobile App Builder plugin for various platforms like – PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, and Shopify.

The mobile app creation process with Mobile App Builder plugin is just a matter of a few steps:

Step 1: Purchase the automated Mobile App Builder module from the KnowBand store.

Step 2: Share all the specifications/requirements regarding the app with us.

Step 3: Get the APK/IPA in one day for publishing on app stores.

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8 Solid Evidence a Facebook Store can double your Conversions

 If you are an active Facebook user, you probably would have seen brands promoting their store’s products through their Facebook page and when you open those pages, you will see they have a “Shop Now” option, which we call it as a “Facebook Store.” For an e-commerce store, a Facebook store is a part of their actual eCommerce store that allows them to sell their products directly through their Facebook page.

“Social media is important for online retailers!”

If you are looking to take your eCommerce business to new heights, social media is the trump card today. The vast engagement of the users on social media platforms has proved to be an important aspect for the online sellers to use them for effective marketing. Amongst all the social media platforms, Facebook is one of the most widely used. That is why it is an inevitable aspect for the merchants to establish their web store on the world’s largest social media platform and make more sales. All they need is a facebook page with a few followers to start with.

Facebook provides a platform for eCommerce store owners in the form of a facebook shop to assist them to market their business. It helps online retailers to expand their business in front of a large audience of Facebook.

It is a proven fact that customers tend to purchase a product when it comes to their notice. For this matter, a Facebook shop proves effective. Sellers can create some amazing content on their Facebook business pages and grab users’ attention towards their store. You can easily link your e-commerce store to your Facebook page with the help of some plugins.

Prestashop Facebook store addon by Knowband is one such addon for Prestashop owners that helps them incorporate their own shop on Facebook. It allows them to manage their Facebook shop quite comfortably. A merchant can adjust the look and feel of their shop with multiple color combinations, feature selected categories and products on the shop and do much more.

Knowband provides FB store extension for Magento as well.

Let us briefly discuss how a Facebook store can help you grow your web store and get better conversions.

1. Drives the traffic from Facebook to the website

The number of Facebook users is hitting a new count every day. It is estimated that the number will reach 3 billionin in the next couple of years. With such numbers, retailers get a huge advantage of making people aware of their brand and achieve higher sales. This creates a good opportunity for e-commerce store owners to redirect a good portion of page traffic to their website directly. The Facebook store can create a significant impact on your store conversions

2. Social sharing

Facebook store ensures social sharing. Many times, if a product posted by a seller is liked by the visitors, there are certain chances that they will suggest that product to some of their family members or friends. The Facebook store enables the feature of social sharing where the visitors can share the products with their known ones. The Facebook shop helps the seller in many ways. Firstly, the seller is able to promote the products on a free platform. Secondly, the visitors who share the product can lead it to a potential buyer which helps in making the sales of the product quite easy.

3. Better product visibility

One of the best advantages of the Facebook store is that it is easy to reach for users. Most people do own a Facebook account. Therefore, it becomes quite easy for the seller to reach out to potential buyers. One of the major encountered problems by the seller is to find a good and well-known platform in order to promote the product. With a Facebook store, this problem gets minimized and the chances of conversions increase considerably. In addition to this, the merchants can even increase the number of followers on their Facebook shop with some amazing discounts and offers. Prestashop Superfan addon is one such way to compel the visitors to follow you on Facebook.

4. Ease of shopping

What could be a better option for the users than browsing for their favorite products on the same platform which they use generally for entertainment purposes? The Facebook store ensures that the customer doesn’t have to leave the platform while browsing some stuff on your store. It improves the customer’s experience and helps the seller to improve sales performance.

5. Easy access to the website’s product

Most of the people who use the Internet have easy access to Facebook. Thus, establishing a Facebook store helps the seller to make their e-commerce store easily accessible to Facebook users.

People can access Facebook through mobiles, tablets and other devices. Therefore, the idea of accessing the web store just by using the desktop site becomes obsolete. Users can browse the Facebook store using any mode. Using the Facebook shop approach removes the barrier of a limited form of access to the web store, ensuring better coverage to get more visibility and a better conversion rate.

6. Easy to track the traffic coming through Facebook

Having a Facebook shop makes it easy to track your Facebook community members. When you link your store to your Facebook page, then with the help of Google Analytics, you can get an overview of the traffic coming through Facebook. You can check where your customers are coming from, you can track conversions and optimize your shop accordingly.

7. More user Engagement

Selling products on Facebook isn’t difficult if you know how to engage users. For this to happen, you need to make a friendly relation with your community. Make them feel that you care for them. Announce exciting prizes, sales, discounts, solve their queries in the comment section, use facebook stories, organize quizzes, etc. This way, you will find more user engagement on your facebook shop and it will help you understand your community better.

8. Facebook ads

Facebook ads help you get more customers and increase brand awareness. It presents your brand to a new set of people so that more and more people get to know about it. Facebook provides a “Boost post” option by which you can take your brand visibility to the next level. You can target a specific audience with a specified budget.

Conclusion

Most of the eCommerce stores are shifting to social media for better growth. One simply can’t ignore the power of social media if they wish to take their business to the next level.. Not having a Facebook shop might result in losing a large portion of potential buyers. So, go and open your facebook shop today!

If you have any more points to add, do let us know by leaving a comment below.

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