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Top PWA apps for PrestaShop developed by KnowBand in 2020

Nowadays almost every online business is transitioning its mobile website to a Progressive Web App for all the good reasons. For online shopping, the usage of mobile devices has already surpassed desktops & laptops. Globally, on an average 52% of netizens used their smartphones to shop for something online, based on a report by Statista. To cater to such audiences, Progressive Web Apps are a great medium.

Building & launching Progressive Web Apps is comparatively more convenient than doing the same with Native Mobile Apps. This is also because PWAs are compatible with every kind of mobile device. KnowBand offers a readymade tool to transform your regular eCommerce store into featured PWA shopping apps with:

–> PrestaShop PWA Mobile App

Available for other platforms as well:

–> OpenCart PWA Mobile App

–> Magento 2 PWA Mobile App

–> WooCommerce PWA Mobile App

KnowBand, a leading eCommerce solution provider, has developed & launched a bunch of eCommerce PWA Mobile Apps for its clients & in this writeup, we are briefing on some of the top PrestaShop PWAs that have been developed by KnowBand in 2020. Here are those web apps:

1. Bony Liquors:

Bony Liquor is an online store based in Spain selling beverages, drinks, cigarettes & complimentary snacks to its customers. With the help of experts at KnowBand, they launched their PrestaShop Progressive Web App on their mobile website. Their PWA has many of the latest UI elements that keep the user experience at par. It also has social login options via Facebook & Google accounts. App users can easily shop for the products they need & pay via various payment modes.

The best thing about PWA is that mobile website visitors can install their web app from their mobile website itself. The installed PWA then looks & appears to work just like every other app on users’ mobile devices.

Check out PWA from below link:

https://www.licoresbony.com/ (Copy and paste URL in the mobile browser and “Add To Home Screen”)

2. LibrairieZbookstore:

LibreairieZbookstore is an online PrestaShop store where customers can buy books & comics from a wide range of collections available at their store. KnowBand’s PWA module helped them launch their PrestaShop PWA that their store admin can customize anytime as per their needs. The PWAs built using KnowBand’s modules are white-label apps that allow the store owners to modify their apps by themselves without the need for coding.

Check out PWA from below link:

https://librairiezbookstore.com/ (Copy and paste URL in the mobile browser and “Add To Home Screen”)

3. Orient Fashion:

This eCommerce store is a multi-lingual & multi-currency store that sells fabrics & its cutouts to its customers. Their Progressive Web App built by KnowBand also supports all of the languages & currencies of their website. All of their coupons & vouchers on their website are also supported on their PrestaShop PWA.

Check out PWA from below link:

https://orientfashion.pl/ (Copy and paste URL in the mobile browser and “Add To Home Screen”)

4. WowFresh:

WowFresh is an online store built on PrestaShop that sells groceries, snacks & beverages. The store is mainly in the language Spanish. Its mobile site visitors can download its PWA from the ‘Add To Homescreen’ popup /tab on the mobile website.

Check out PWA from below link:

https://wowfresh.com.ar/ (Copy and paste URL in the mobile browser and “Add To Home Screen”)

5. Kittags:

Kittags is a UK based eCommerce website that sells regular & customizable tags that can be attached to backpacks, strolley bags, luggage, etc. Its website is built on PrestaShop & the store admins at Kittags used the PrestaShop PWA Builder module, developed by KnowBand, on the backend of their website to automatically build & launch their Progressive Web App.

Check out PWA from below link:

https://www.kittags.co.uk/ (Copy and paste URL in the mobile browser and “Add To Home Screen”)

PrestaShop PWA Builder Module By KnowBand:

The PrestaShop PWA Mobile App Maker module is an automated plugin that can be used on a PrestaShop website just like any other regular module. Upon installing the PrestaShop PWA module, the store admins get a full-fledged PWA on their mobile website (frontend) & its configuration dashboard on the website backend. They can hence customize their web app using the DIY tools provided on the backend dashboard.

Once the PWA mobile app is made live on the website, mobile website visitors can simply install the Progressive Web App on their mobile device by clicking on the ‘Add To HomeScreen’ button displayed on that mobile website.

The PrestaShop PWA Mobile App module is laced with a number of frontend & backend features. Some of those features include-

#1. Multi-Lingual & Multi-Currency App:

The web apps built using this PrestaShop PWA Maker module by default support multiple international currencies & languages including the RTL scripts like Arabic.

#2. Offline Mode Accessibility:

App users can seamlessly use your PWA even when they are unable to connect to the internet. This allows offline browsing of the pages & even the category pages that users had already visited before.

#3. Unlimited Push Notifications:

The PrestaShop PWA module by KnowBand keeps no limitations on the Push Notifications. Store admins can send an unlimited number of notifications to their app users. These notifications can be created from the backend of this module (installed on the website).

#4. DIY Home-Page Layout Editor:

This DIY tool gives immense control to the store owners & admins when it comes to changing the home-page layout. Multiple components like sliders, banners & grids for product display & banner images are provided. Even the countdown-timer banner tool & recently accessed products slider is included in the list of components. Just drag & drop them to rearrange & configure each of the components without a hassle.

#5. Live-Synchronization:

This module keeps your PWA as well as your PrestaShop website in real-time synchronization with each other. It exempts you from having to manage your PWA manually.

#6. Social Login & Sharing:

App users can login into the app using their Facebook or Google accounts. Also, on every product page, quick sharing links are provided for multiple social media platforms.

#7. All Payment & Shipment Methods Support:

All of the Payment & Shipment methods active on your PrestaShop website will by default be active on your eCommerce PrestaShop PWA.

#8. One-Page Checkout:

To make the checkout experience convenient for the app users, a single page checkout screen is provided on which the app users can even select a pre-saved address. They can easily update the quantity of the product & add or remove coupon codes etc without having to navigate to any other page.

#9. Order Tracking:

This PrestaShop PWA Creator module even offers an order tracking feature to the app users. They can track their active orders from within the web app.

List of Other Modules Compatible with PrestaShop Mobile App Builder

Going by the name, PrestaShop Mobile App Builder is a readymade tool to convert your online eCommerce store into mobile apps. The plugin offers a chance for all PrestaShop store merchants to switch their website business on mobiles.

Every eCommerce business is somewhere in the struggle to improve their online presence among the surrounding competition. Having a mobile commerce application can simply help in targeting the huge audience & boost sales.

Creating Native Apps With This Extension

You will be amazed to know that PrestaShop Mobile App Maker is completely code-free. If you’re not a coder or more of a technical person, this is the perfect solution. The PrestaShop Mobile App extension allows anyone with a running PrestaShop website to own a pair of native apps. All you need to follow these 3 steps:

Step 1: Purchase the PrestaShop Mobile App Builder extension from KnowBand.

Step 2: Fill pre-requisite app details.

Step 3: Review apps & get them published on app stores.

Easy, right? Free of cost initial support & one-time payment with this plugin are cherry on the cake.

Other Compatible Modules

Every online business has a different set of audiences with separate requirements. This thought has been well kept in mind while designing the PrestaShop Mobile App Creator. The result of this is the module comes with endless possibilities of customization and integration. All you need is to just ask & our developers will make that work in apps.

Note: All sorts of custom changes are subject to additional costs based on the involved time & efforts. Although, the prices will be kept as reasonable and fair as possible.

Here is the list of a few modules which can be made compatible with PrestaShop Mobile App-

1. Product Size Chart

When it comes to purchasing a clothing item, online shoppers often have doubts regarding product size. They are not sure which size would be a perfect fit for them. This eventually leads to customers placing a return request later because of the size issue.

Let finding the appropriate size product not be a problem anymore for your visitors. The Product Size module adds a “View Size Chart” section on your product pages, with the help of which shoppers can check the measurements of a product for every size type. This ensures that your customers do not face trouble with the product size.

Get to know more from here.

Rough Cost Estimation: $80

2. Return Manager

One of the major concerns for eCommerce businesses is product returns. They cannot be eradicated, however, if managed well, can be reduced by a significant margin. Manage your returns without any hassle with the Return Manage module.

The module offers three types of return choices to your customers: Store Credits, Refund and Replacement. You can set up the return policies, set up the return terms and conditions, track your returns and do much more. The module not only helps you reduce your eCommerce return rate but also improves customer retention.

Get to know more from here.

Rough Cost Estimation: $300

3. Automatic Related Products

E-commerce businesses benefit a lot from cross-selling. It is one of the effective strategies implemented by them to increase their store sales. If you run an online business, you should follow it too.

Encourage cross-selling on your website with Related Products module. The module lets you display top-visited products, best sellers, new products and products based on a user’s history. You can customize the display position and filter the products to be displayed as per keywords and attributes.

Get to know more from here.

Rough Cost Estimation: $180

4. Preferred Delivery Time

Many times customers demand the product to be delivered at a specific date and time. Allow this facility to your customers with Preferred Delivery Time module.

The module lets you define a minimum delivery gap to allow customers to choose the preferred date and time. You can specify the time slots, the time cycle for delivery, and also exclude days on which the delivery won’t take place.

Get to know more from here.

Rough Cost Estimation: $180

5. Loyalty Points

A majority of online businesses run loyalty programs today. Loyalty Points module aims to improve customer retention on your website and also builds customer loyalty. It lets you provide loyalty points to your customers on some certain tasks like when they have shopped for more than the specified amount, when they have chosen a specific payment or shipping method, when a user successfully registers, or when a user places an order, etc.

Get to know more from here.

Rough Cost Estimation: $200

6. Product Availability Check by Zip Code

Let customers check right on the product page whether the product they desire to purchase is available for delivery at their location or not.

The module adds a Zip Code verification check on your product pages, using which the visitors can enter their area zip code and verify whether the item is eligible for delivery for the specified Zip Code.

Get to know more from here.

Rough Cost Estimation: $180

7. Store Locator

The store locator module encourages the self pick up facility on your website. Many a time, a product reaches the shipping centre on time but takes too long for the delivery. In such cases where customers want the product to reach them as soon as possible, they can choose for a self pick up.

The module lets you add your store addresses from the back-end which are available to the customers on the checkout page. They can filter the stores as per the distance and choose the nearby store accordingly.

Get to know more from here.

Rough Cost Estimation: $50

8. Auto Switch Language and Currency

If your business is set up internationally or you are planning to do so, the Auto Switch Language and Currency module is a must-have module for you.

The Auto Switch Language and Currency module change the language and currency as per the visitor’s location. It tracks the IP address of the visitors and automatically converts the website content into the native language.

The module helps you expand your business on a global level and makes it easy for outsiders to shop from your website.

Get to know more from here.

Rough Cost Estimation: $90

9. Affiliate and Referral Program

Affiliate and Referral Marketing has helped brands gain a lot of new customers and sales. What’s exciting about these programs is that they create a win-win situation for both the customer and the brand. The affiliate brings you customers and you offer them some incentives in return.

With Affiliate and Referral Program module, you can start a similar program on your store. The module allows users to register as an affiliate on your website. Once successfully registered, they can start referring your website to others and earn some exciting incentives for a successful referral. The affiliate can share the referral code, share a direct link, share the link via email, share the link on social media or share the voucher code with other people.

Get to know more from here.

Rough Cost Estimation: $250

10. Shipping Cost by Zip Code

This module lets you charge different shipping prices for different zones. The admin can specify the shipping price for different countries from the back-end. When a shopper enters the zip code in the address fields, he or she will be charged the shipping cost as per defined by the merchant.

Get to know more from here.

Rough Cost Estimation: $100

11. Search Auto-Suggest

The Search Auto Suggest module enhances the search functionality of your website. With the help of this module, you can display the product price right in the search suggestions (in the drop-down list) and also the product category under which the product falls.

You can customize the search bar and also track the searches performed by the user. You can also limit the number of products to be shown on the search results and also specify the minimum letters that need to be entered for the search system to work.

Get to know more from here.

Rough Cost Estimation: $270

12. Price Alert

Many times it happens that customers drop the purchase idea because they feel the product price is too high. Now with Price Alert module, the customers can specify the desired price for that product on the product page and get price alert over their email whenever there is a reduction in the product price as per what they wanted.

Get to know more from here.

Rough Cost Estimation: $100

13. Back in stock Notification

Online shoppers often get disappointed when they visit a website to purchase a product but find it out of stock. And they have to keep checking back multiple times to check its availability. Reduce this hassle with Back in stock notification module.

The module allows shoppers to subscribe to the product availability alert. Hence, if subscribed, the user will be immediately alerted about the product availability that it is back in stock so that they do not miss out on the purchase.

Get to know more from here.

Rough Cost Estimation: $100

Summary of Custom Changes

Any confusion? Discuss with us on support@knowband.com

KnowBand is a leading Mobile Commerce Solution Provider, says Global Market Researchers

We are pleased to announce that KnowBand has been recognized as one of the leading Mobile Commerce Solution Providers by Global Market Researchers. As per research reports of various global retail & mobile market agencies, KnowBand has made to the list of top eCommerce mobile app developers.

It is a remarkable accomplishment that has made our entire team, at KnowBand, proud of their continuous hard work and efforts behind the Mobile App Builder in providing a better, easy and simplified shopping experience to mobile users.

Regions/Countries covered in the research include the United States, Europe, China, Japan, South-East Asia, India and Central & South America.

Read complete news from here: https://www.marketinsightsreports.com/reports/06211304981/global-mobile-e-commerce-software-market-size-status-and-forecast-2019-2025

What led KnowBand’s Mobile App Builder to this?

A majority of online shoppers prefer mobile devices to shop nowadays, and ever since the introduction of mobile apps, online shopping has become way too easy.

It can be backed by the fact that mobile sales accounted for 40% of the total eCommerce sales in the US, in 2018, and expected to reach 54% by the year 2021, as per a report by Statista.

If we talk about global mobile commerce statistics, m-commerce has already surpassed desktop sales in 2016, accounting for 52.4% of m-commerce sales that particular year. The sales graph can reach as high as 73% by the year 2021.

Considering the continuous growth in mobile commerce, KnowBand has been putting its all every day to help eCommerce merchants to take their business to the next level and increase their sales margin. With its tech-savvy pool of developers & entire focused team efforts, every eCommerce merchant got the best shopping apps for their business. KnowBand is also a Superhero Seller on the official PrestaShop Addon Store.

The Mobile App Builder is currently available for PrestaShop, OpenCart, Magento, Magento 2 and WooCommerce. Check them out:

PrestaShop Mobile App Builder

OpenCart Mobile App Builder

Magento Mobile App Builder

Magento 2 Mobile App Builder

WooCommerce Mobile App Builder

Outstanding features that make our Mobile App Builder stand out from the rest:

1. Customizable Home Screen

2. One Tap Login(Google, Facebook, OTP &Fingerprint)

3. Multi-lingual and RTL Support

4. Real-time synchronization

5. Unlimited Push Notifications

6. Both Web-view & Native Payments

7. Zopim and WhatsApp Chat Support

8. Full Back-end Panel Access

9. Layered Navigation with Voice Search

10. Compatible with Multi-vendor Marketplace

11. Real-time Order Tracking

Apart from these features, it offers multiple elegant themes to give an attractive look to your mobile app.

Get the Mobile App Builder today and launch a pair of shopping apps for your online business.

The “Mobile App Effect” In eCommerce Industry during Holiday Season

Hey all eCommerce store owners, the holiday season is about to begin and what are your plans? This is the time for more conversions & sale opportunities for your business”. Right? According to the previous reports, last year in US holiday season sale surpasses 1 trillion mark for the very first time. This wasn’t just from the online store, but mobile apps were also the leading pillar behind this growth.

So, what’s your game plan for this holiday season sale? Make sure tapping into mobile space is in the list. Why? Let’s find out in detail.

Effects of Holiday Season

According to studies, the number of users visited by mobile device is 51% where desktops users were only 40% worldwide. Smartphones handled half of the traffic during holiday season. As mobile website represented 51% of internet traffic where desktops generate 40% of internet traffic and tablets represent only 8.3 %.

Well, if you look into the usage of mobile apps versus website, mobile apps are always one step ahead of websites. Online shoppers prefer mobile apps rather than websites.
As you can see mobile app completely dominated the market and this is the main reason behind mobile app started take over on desktops and tablets.

Mobile Impact on Holiday Season

Black Friday:

The sales on Black Friday jumped 23.6%, where more than $2 billion of the revenue came from smartphones in U.S.. The mobile device showed the increment of 8.5%.

Cyber Monday:

Cyber Monday was the most awaited and biggest sales day of the year with revenue of $7.9 billion in U.S., an increment of 19.3 %. Almost half of visit came from mobile devices during holiday season sales and this number is persistently growing year-by-year.

These numbers clearly indicate the impact of mobile apps during holiday season. Smartphones becoming more popular and an important part of this holiday season. After seeing this impact many marketers predicted this would be the best year for online retailers.

1. Mobile Apps installation during Holiday Season

According to reports, In this holiday season the number of mobile app install increased as compared to an average day of any month. Because people looking forward to get their hands on year best offers & deal.

The reason behind this huge growth of app installation is offers and deals offered by eCommerce store provider. Also,

2. Traffic on Mobile App During Holiday Season

In 2017, 68% of traffic came from only mobile apps as compared to desktops worldwide. Mobile apps are the new channel which gives a boost to traffic on these days. The graph of time spent on mobile device is also going on upward direction.

According to business experts, On Christmas Eve the number of visits by mobile apps were nearly 72%. This was not just with Christmas but also Cyber Monday, On Thanksgiving day, mobile traffic increases 158 percent compared to a normal week. Many expert says that, In this holiday season mobile app going to dominate both traffic and conversions and set a new milestone.

According to source, in 2019 the number of users who use mobile payments to pay for the purchase in U.S. Stores will reach 150 million people. This is almost the country’s half population.

3. Transactions of Mobile During Holiday Season Sale

This growth is not just in mobile traffic area but also it changes the mobile transactions numbers. Almost 40% of eCommerce purchases during the 2018 holiday season were made by mobile devices. On Black Friday, there is a 300% increase in completed transaction says by a report. Nearly 40% of all purchases made by smartphones during 2018 holiday season sale.
Around 80% of Americans are online shoppers in which more than half of them have made their transaction via mobile devices.
A report says that the number of transactions were more during these days as compared to normal days.

Result : After going through all this research, we can definitely
say that Mobile apps are clear winner here. Final comparison between mobile app vs mobile websites:

Growth of your business during holiday season

You will see a huge growth in the holiday season in mobile app industry. From spending time on mobile apps to transaction, the numbers are increasing and its not slowing down. This is the most awaited time period in eCommerce industry for both users & merchants.

How can you make the most of it? Simple, go mobile! And it’s so easy beyond your imagination. You can get it done in just a few days without technical knowledge. Knowband offers a module to build mobile app for your eCommerce store in just a few clicks for the following platforms:

PrestaShop Mobile App Builder
OpenCart Mobile App Builder
Magento Mobile App Builder
Magento 2 Mobile App Builder
WooCommerce Mobile App Builder

Major benefits of eCommerce mobile app builder:

1. Boost Engagement

Most awaited season for online shoppers is holiday season. In this time, user engagement reach to its peak and this data is increasing year-over-year with very huge margin. Well if we are talking about user engagement, then its unfair to not mention the name of push notifications.

Turning point: Push notification is one of the best tool to boost your user engagement during holiday season sale. These push messages works like a source which bring more users to your store. Push notifications claims higher open-rate as compared to email. Knowband offers unlimited push notifications in their mobile app.
Also, by offering free shipping and flash sale you can create an urgency in your user’s mind and encourage them to shop instant from your store.

2. Increase Sale

From last few years, the number of sales of every store changing in this time period. No doubt mobile app has a big hand in this huge shift which continuously changing the number of sales. The more you spend in attaining user’s attention the more you will get benefit of it which result in increasing the sales number of your store.
During this environment a lot of transactions occurring. Adapting this new advancement in technology can gives you the opportunity to get a piece of this revenue.

But, the question arises how?

Game Changer Move

Spin and win:

Well, don’t worry we got you this time. KnowBand provides you an opportunity to get a piece of this revenue in your bucket-list by offering Spin and Win module for this holiday season. You can display a Spin-wheel pop-up to your user’s in this holiday season. This module is specially designed for these kinds of occasions. So, whether it’s a Halloween or Christmas Eve you can present special themes for every occasion.

Spin and Win extension is available for following platforms:
PrestaShop Spin and Win extension
OpenCart Spin and Win extension
Magento Spin and Win extension
Magento 2 Spin and Win extension

Flash Sale:

Flash sale is also one of the essential ways to boost the sales during the holiday season because it creates an urgency in user’s mind to get their hands on the special offer. This urgency can make them to go for purchase. In short Flash sale can be a game-changer for your business in this holiday season.

All Types of Coupons & Vouchers Support:

Your store sales will automatically increase if they get multiple coupons & vouchers while shopping. So, this holiday season provides multiple coupons & vouchers to your user’s and get ready to witness the highest revenue of your store.

Conclusion

Retailers should now focus on mobile apps because they are constantly changing the numbers every year. Also, they have to be prepared for huge peaks during these holiday season. This is the high time to stand out your business different from crowds. So, are you ready for this Holiday Season?

How to Simplify the Online Shopping Experience of Customers?

The success of an eCommerce store majorly depends on the kind of experience that it provides to its users. User experience is of vital importance for customer acquisition as well as customer retention. With fierce competition among brands in the e-commerce market, the one which provides a simplified shopping experience to its users wins the race.

Why is UX so important?

Consumers do not easily forget a brand that offers a great user experience. UX is important for your online business to provide comfort to your visitors and make them loyal to your brand. It is the user experience that will keep your customers stick to your store in the long run.

Now, the important part, how to simplify the online shopping experience for customers? Think from a customer’s point of view. Treat yourself as your own store visitor, browse your website and ask yourself whether you are finding a comfortable experience or not.

There are always areas for improvement. In this article, I will provide you with 7 useful tips to simplify the online shopping experience and enhance the customer experience. Check them out.

1. Design your Home Page well

Your home page is the interaction point for your visitors. It decides whether the user is going to spend some time on your store or take an early exit. No matter how amazing your offerings are, if the home page of your eCommerce store doesn’t please the visitors, you are going to see a significant increase in the bounce rate and eventually lose out on potential customers.

Do not miss out on the prospects. Make your home page attractive, something that keeps the excitement in the visitor to browse your store. Give it a good design. Make your first impression count.

2. Provide easy Search Functionality

Enable easy search functionality for your customers to search for their desired product effortlessly. Well, even before this, place your search bar in the right places and make it easy to spot.

Your site search functionality should understand your users’ queries and provide relevant results. An effective site search should be responsive enough to display appropriate results on abbreviations, misspellings, related product searches, etc.

Try out Knowband’s Search Auto-suggest addon for Prestashop that allows you to customize your search bar as per your choice and helps you enhance your site search functionality.

3. Simplify your checkout process

Do not make your users wait for too long to place the order. The longer it takes for them to check out, the higher the chances of cart abandonment.

Make sure your checkout page offers easy login facility like Social login, a Guest checkout for those who do not want to get themselves registered on your e-commerce store, an easy option to update the product quantity without going back to the product page, multiple payment options, etc.

Try out our One Page Checkout for PrestaShop, OpenCart, Magento and Magento 2.

PrestaShop One Page Checkout

OpenCart One Page Checkout

Magento One Page Checkout

Magento 2 One Page Checkout

Read: One Page Checkout vs Multi-Page Checkout: Which is better and Why?

4. Make your site mobile responsive

A majority of online shoppers prefer to shop from their mobile devices. Not everyone carries a laptop with him/her every time and not everyone is available at the desktop, but almost everyone owns a mobile phone today. This is why a mobile-optimized e-commerce site is a must for e-retailers in order to gain more mobile traffic and improve the online shopping experience of their mobile users.

5. Have a mobile app

Today, almost every business has their mobile app. Having a mobile app makes the shopping journey of consumers more convenient. In addition to this, the benefit of having a mobile app is that consumers are generally logged in into the app even when they are inactive. It avoids the re-login headache, and on top of that, offers faster loading and quick entry into the store. A mobile app is a necessity today for consumers as well as for merchants to simplify the customer experience.

6. Encourage reviews and ratings

Reviews heavily influence a customer’s decision to purchase a product. When shoppers search for a particular item, they look for its reviews to ensure its quality, to know whether it’s worth spending money or not.

Similarly, ratings define product quality. A well-rated product automatically builds up the trust in the user about that product and encourages them to make a purchase. This enhances user experience and reduces product return.

7. Enhance customer support

Consumers are filled with queries. It can be about some offerings, product availability, product return, etc. Anyone would love getting their queries resolved as soon as possible. Online shoppers are no different. Providing customers with an easy way to reach out to your support team makes them feel more relaxed and satisfied. Allow customers to contact you by dropping an instant message, email or a phone number.

Conclusion

Online businesses have realized the importance of providing a simplified shopping experience to users. If you want to grow as an eCommerce brand, focus on your customers’ needs and try to fulfil them. Take care of your customers and you will need not worry about your conversions much.

If you find the above-mentioned tips on “How to simplify the shopping experience of your customers?” helpful, do leave a comment below.

Test your eCommerce store on PrestaShop Demo App in 3 simple steps?

In this competitive and revolutionary eCommerce industry, having your own eCommerce mobile app could easily enhance the visibility and engagement of your store. Earlier, you either need to struggle with learning programming or hire a professional and spend a huge amount of money for the same. But, now creating a mobile app is simpler than ever with KnowBand’s PrestaShop Mobile App Builder. This plugin is designed in such a way to provide native eCommerce mobile apps along with complete web-admin panel access. But, before going for any such decision, let’s take a glimpse of the simplest process through which you can test your own store on PrestaShop Demo App:

Step 1: Download Module:

Download the PrestaShop Mobile App Builder free version for Android and iOS from KnowBand store. After successful download, you would receive a zipped file consisting of the source code of module which is to be installed on your web-store.

Step 2: Upload Module and Configure:

Install the downloaded zipped file on your PrestaShop store and you would see the option to configure the module. Open module backend and enable the plugin to link your store with the mobile app.

Step 3: Download Demo App & enter store URL:

Download our PrestaShop Nautica Demo App on your test device from Google Play Store and Apple App Store. On opening the app, the above-shown splash screen will appear. All you need to do is to enter your website URL and tap ‘View Your Store’. For instance, if your store URL is https://www.knowband.com then, enter it as https://www.knowband.com/ and start testing your app.

That’s it! Now, you can experience your app working on the mobile app. This is the default view of your website on the app and can be customized accordingly with multiple backend options and functionalities. Once you are successfully satisfied with the working of the mobile app, you can go for the paid version of the module for app development with unlocked features.
KnowBand has brought this featured automated Mobile App Builder module for various other eCommerce platforms as well, like OpenCart, Magento, Magento 2 & WooCommerce. The testing process and the features are the same for every platform.

What to test in PrestaShop Demo Mobile App?

Once you start testing the functioning of PrestaShop Mobile App, here are 10 important points which must not be missed:

1. The home screen layout of the app is the default view which can be customized accordingly along with color options from module backend.

2. Multiple social login options(Google & Facebook) along with OTP and Fingerprint Authentication.

3. Add your store logo on the header of mobile app and showcase your brand as well.

4. Seamless product categorization with clutter-free product page. Layered navigation along with product swiping makes the search easier.

5. Social sharing of products on different social platforms directly from the product screen.

6. Add products in the wishlist and Shopping Cart with multiple size and color based options.

7. Simplified checkout screen with easy order creation.

8. Complete details of the placed order along with live tracking facility.

9. Send both automated and custom Push Notifications from the backend panel along with complete history.

10. Experience the flawless functioning of the mobile app right from entering the app to making the purchase.

Conclusion:

If testing your eCommerce website on the demo app is so easy with KnowBand, it’s a quite better option to go for it before actually making up your mind in choosing the right mobile app solution.

For any query or issue regarding testing of PrestaShop Mobile App kindly raise a ticket or contact us at support@knowband.com. Our prompt support team would be honored to assist you.

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Secret keys to success for eCommerce Platforms in 2019

So we have landed in 2019 and the competition in the eCommerce market seems to be growing more with each passing day. Well, this fact is more clear than ever that staying ahead in this industry wouldn’t be everyone’s cup of tea now. Keeping your business to the list of successful ones would require some extra efforts from your end. The market growth of the past few years and upcoming advancements in the eCommerce industry leads us straight to the need of some popular and dynamic trends. So, if you are keeping a track of these trends, you can never go wrong in giving a sky-high growth to the eCommerce platforms.

5 secret keys to the success of an eCommerce business:

1. Augmented Reality:

Augmented reality helps eCommerce sites to improve the customer shopping experience. AR helps in connecting the best of both worlds together. But wait, do we exactly know about this secret mantra? Well, when you connect the real world with digital elements via any mode like smartphone, cameras etc. that’s when you create Augmented reality (AR). Right from offering better product view to enhancing the overall shopping experience for the user, both technologies have their own significance. For example:

Lenskart is one of the leaders in the spectacles market and also an eCommerce giants company based in India. Their unique feature known as ‘3D Try on’(based on AR) allows users to check how a frame looks on their face with a photo perception before actually making the purchase. It is easy to use and has continued to evolve its offering. This feature can be used on both web and app formats.
Another example we can see of Sephora. This company uses the AR feature on its website to let users check how a dress look on them or how they look after applying full face make up before purchase. This helps them to get the right product and can confidently buy it for themselves.

Augmented reality has already benefitted the mobile app market. Today’s generation is more advanced and demanding when it comes to new technologies. So, if you want your business to stand out, think about incorporating augmented reality or virtual reality.

2. Voice Search:

Easier navigation is a must-have in your eCommerce business. There is no doubt that voice search was a boom in 2018 and will be significantly growing in 2019 as traditional search is breaking down more use of voice search. Online store owners have already adopted the voice search functionality for their online eCommerce business. According to statista, 35 percent of users stated that they would consider purchasing food via their voice assistant in the future. Some latest gadgets for voice search like Google Play, Alexa by Amazon, Amazon Echo etc. are some of the best innovations for eCommerce platforms. Both, AR and voice search will definitely grow eCommerce industries to the next level in terms of business growth and opportunities.

3. Artificial Intelligence:

Artificial intelligence will definitely be pulling its weight in the marketing world this year as AI is now powering customer segmentation, retargeting, push notifications, click tracking etc. Visual search techniques are already boosted in eCommerce.

But What is Artificial Intelligence?

Artificial Intelligence refers to the intelligence showcased by machines. AI boosts machines to think, respond and perform tasks like human beings. It also helps machines learn from experience and adjust to new input. It increases precision and accounts for more accuracy and fewer errors, which means greater work efficiency. The AI analyses more and deeper data for valuable insights and can add to the capabilities of various devices with its smart, useful algorithms.

For example:

Flipkart, one of the biggest e-commerce companies in India, is turning to Machine Learning and Artificial Intelligence to solve the complicated address puzzle, the most unique problem in India, as many customers write the same address in different ways. So AI helps to detect the exact location by understanding different formats of address and makes this complicated process easy.
Amazon is the first one to use this technology to generate product recommendations according to customer views on a product. This trend helped Amazon to grow to the next level in terms of business growth.

4. Mobile Applications:

As we all know, smartphones and tablets are the unavoidable need of eCommerce industry as they provide connectivity with the huge mobile audience. The steady shift from internet access on desktops and laptops to browsing on smartphones has been rather swift. An online store owner who has not developed a mobile app for their eCommerce website should consider the increasing demand of smartphones and must take their website business to app market if they are really looking forward to expanding their business. There is an efficient way to create a mobile app without any technical or coding knowledge. It’s a hassle free way to upgrade your eCommerce website into mobile apps(Android and iOS).

Moreover, if you already own eCommerce mobile apps then keep a check that whether the apps are updated to the latest trends and innovation. This could be a boom for enhancing the revenue of your store. Thus, 2019 is likely to bring about a brighter future for mobile app development, either we will see some brand new mobile app development trends or a huge upgrade from what users are already using.

5. Dropshipping:

The newbie eCommerce businesses can think about this trend as it can prove profitable to them with small capital. Dropshipping is the process in which the store owner doesn’t physically store the product but could manage the purchase as the shipment is been processed directly to the buyer via third party vendor. It has great advantage for small and medium sellers, that is no inventory. Seller doesn’t require to purchase a large number of goods and keep them in stores. It increases the revenue of small businesses thus gives sellers more confidence to continue using this technique.

Amazon: If you get to know that an order is coming from a third party supplier and not Amazon.com, then they are utilizing the drop shipping technique. Amazon is a partially using the drop shipping method which helped in fulfilling its own product shipments.
Zappos is an example of a company that started as a drop shipping company then transitioned to handle their own inventory after they wanted more control over their business.
So, the steady growth of global e-commerce by dropshipping is profitable for sellers who are engaged in the e-commerce business.

Conclusion:

Well, one thing is for sure that these tricks aren’t a secret to you anymore. The above-listed tips and their concerned examples would surely help you in uplifting your eCommerce business. Each trend has its own importance and requires to be used wisely for abundant growth and success if used wisely.

How to create Mobile Icons for your Mobile App?

Mobile app icon might just seem a negligible factor in app development, but they may have a great impact on the user’s purchase decision. App icons are the very first thing that a user comes across while searching for an app.

Your goal is to make your app noticeable among the competitors. App icons play a major part in it. A well-crafted and clear icon can give the users an idea of you being a professional and your app being reliable.

Here are a few tips about how an app icon could be made creative and better:

1. Keep app icon simple and clear

A lot of colors or images make the icon visually crammed up. Even if there is a need for colors and graphics in it, try to keep the focus on the core concept of your application. Also, try to make a simple icon. Jamming up every app feature in a single icon wouldn’t look good for your app.

2. Keep app icon recognizable

Create an app icon that can easily become the face of your brand and makes you stand out in this overcrowded environment of mobile apps. Using a unique shape or symbol in the icon would make your app recognizable for the user. Using the first letter of your organization or your brand logo as icons are advisable as well.

3. Keep app icon scalable

Your icon should look great in different sizes, as screen sizes of devices vary. Android devices are available in huge variety as compared to iPhone devices. Therefore, their icon size dimensions are a bit complex. Apple and Google icon size guidelines should be considered before making an app icon.

4. Design your icon bold

To make a bold app icon, you must try some vibrant colors on a simple icon design. Using shadow effects in them could also make them visually appealing. The choice of color should be such that they look good on different backgrounds.

5. Use moderate text in the app icon

If you want to use text on the app icon, it shouldn’t contain unnecessary details. Usually, the text is not that much help in the app icon, but in some cases, it can do the job. But, keeping descriptive text on the app icon would dilute the overall impact of your app. Try to keep it limited to one or two words.

6. Create an app icon of high resolution

Your app icon is the first thing a customer will see of your application. If it is of bad quality or of low resolution, it wouldn’t make a nice impact on the users. The quality of your app icon to some extend signifies the quality of your application to potential users.

7. Keep your app icon as per your audience

Icons must be unique, attractive and memorable, but it should also work for your audience. You must know who is your audience and what will get them to tap on your icon. This is all the science needed for connecting with users through an app icon.

Clearly, these tips would surely help you in developing and designing icon for your mobile app. You can also read Essential things to follow while creating an app icon for your mobile app for more concise info on the topic.

To know, how to create an app icon, go ahead and check out the information shared below.

How can you create the app icons for all sizes with Makeappicon?

There are various app icon designers which conveniently develops icons for all sizes. Makeappicon provides one such platform which helps the designers, developers and project managers to make and resize icons for iOS and Android apps. It automatically optimizes the design of your icon and generates icons of all sizes required during submission in the app stores. Let’s see the complete process of how you can create icons for all sizes with makeappicon:

Step 1: Go to Makeappicon web page and choose the icon image which is to be resized. This web version of icon resizing is free of cost, but for offline (heavy) usage with improved functionalities, Makeappicon offers its paid version.

Step 2: As the image is selected for resizing, processing begins and it takes a few seconds to complete.

Step 3: That’s it! Your icon is resized in different sizes. You can download them now. Makeappicon resizes your app icon for both Android as well as iOS applications and classifies them according to Google and Apple app size regulations.

a) Icon resizing for iOS platform:

b) Icon resizing for the Android platform:

Step 4: These icons could be easily downloaded through your e-mail id. After entering mail ID, a few minutes later icons will be in your mail inbox in a zip file.

Final Words

One thing is clear that icons along with other factors of the app UI, like Splash screen and others, play a huge role in making your app popular and creating a brand recognition. So, whether you planning to hire an app development company or using a mobile app maker, make sure that the app design is taken care of. You are now a few steps away from making the coolest icon ever. Just make sure all the above-discussed points are considered before app icon’s creation and get a refined one for your application.

What eCommerce can learn from brick and mortar?

The online sales account for 8-10% of the total consumer spending. This figure is expected to shoot up to a massive amount of $6.7 trillion by 2020. The incredible statistics show the potential the virtual shops have in the future. Despite the growing awareness and the technological advancement of the consumers, the market share for the eCommerce companies is currently low. This is because, there are a lot of aspects in which the physical still has a upper hand.

In addition, over the past few years the eCommerce stores has given fresh competition to brick and mortar stores. Yet there are a lot of things that the online store can learn from physical shops. Listed below are some of the things that eCommerce can learn from brick and mortal. Scan on to know.

Focus on visual merchandising

Every purchase intention starts with window shopping. The products kept at the window might motivate the visitors to go inside and explore the store. The same goes true for the online shopping stores as well. A well-designed layout and front-end might attract the customers. Even if the store is digital, a neat and uncluttered interface can influence the customers to further browse the site.

Here are some of the takeaways from the brick and mortar store in this regards.

The visual appeal is the first thing that grabs the attention of the visitors. So, the product images with high resolution is a must. The graphical triggers should be able to grab the attention of the visitors.
The product description should be informative enough to fill-in for the sales person.
The seasonal influence is one of the ways to standout in the crowd. The layout of the website should be in accordance to the occasion.
The call-to-actions and other such buttons should be clearly visible and should motivate the customer purchase in.

Instant presence is a must

It is not just the visual branding that’s important. One of the trend that has seen a change in recent past is the customer buying behavior. While earlier the shoppers would rely on the word-of-mouth, the customers these days tend to make their purchases then and there. This has compelled the physical stores to open up their outlets at every nook-and-corner. This implies to the online shopping sites as well. As per a report, 54% of the American shopper would use their mobile devices to make their purchases. The eCommerce store owners need to bring their sites in the pockets of the customers. A mobile responsive website may be handy, but a mobile store can help you tap a larger audience. The mobile app builder for Android and iOS is one of the ways to convert your store into a mobile app. Offers your services to the customers whenever they require. Moreover, the location-based services is another factor that the online companies need to learn from the physical stores. Even the location-based mobile searches are on the rise. The content of your mobile app should be optimized in order to provide the answers to the questions being asked by the customers. The search volume of the queries such as ‘Where can I find…’ are high. So, optimize your site and application accordingly.

Personalize the shopping experience

The eCommerce giants such as Amazon has reaped result by including this aspect. Personalize the shopping experience of the customers and help them relate to the services offered by you. This is what the sales pitch at any shop is all about. In fact, 85% of the consumers think that personalization play a vital role in their purchase decision. Use the personal information of the customers to enhance their shopping experience. The online shoppers get distracted soon and never actually completes the transaction. Use their transaction history to send them personalize pitches. For instance, messages like ‘Get 10% off on this product in your cart’ can trigger the purchase intention of the buyers.

Let them bargain

Hitting the bargain is the most intriguing factor for the shoppers while shopping offline. It won’t be wrong to state that the a discount coupon of 10-20% is usually taken for granted and may even be ignored. However, if the same discount will be well-appreciated if the customers get a feel of striking a deal. Offer the giveaways in an innovative way. The interactive pop-ups like spin and win or scratch coupons can help you tap this psychology of the shoppers.

Recreate the in-store feel

The biggest drawback of the online stores is that they lack the touch and feel of the products. While earlier bridging this gap was slightly difficult, with the technological advancements, this can now be done. LensCart is one of the best examples for the same. The option to try the glasses without actually trying them has provided them the competitive edge. Other than the product images, the product videos can provide a better clarity to the customers. Quick product delivery is another important aspect that eCommerce companies need to learn from brick and mortar stores. Providing options like one-day delivery and quick shipping options can enhance the user experience.

Guide the customers to the checkout page

Who would like to stand in long queues? The organized sections and multiple counters at the physical stores are aimed at driving the customers to the conversion funnel. The same funnel is to be followed by online shops as well. Make sure that your category pages are uncluttered and well-organized. Easy navigation coupled with filters should allow the customers to find their product easily. Instead of making the customers to fumble upon the lengthy sign-up process, improve the registrations with social media sign-up. The path from the product page to the payment gateway should be simple as well. One page checkout is the best way to motivate the customers to complete the transaction.

Wrap up

From personalized marketing to discount sale, traditional retailers have many options to spur their business growth. Even the e-retailers have a lot of tactics at their disposal to reduce abandoned cart and boost the conversions. Just a bit of learning from the conventional business models coupled with the advanced technology can help you take your eCommerce business to new heights.

Current Technology Trends for iOS Mobile Apps

The current trend followed by mobile app has completely changed from what it used to be some years ago. The mobile apps are becoming more resolved and focus primarily on the real-time problem encountered by the users. The iOS mobile apps are also developed keeping the user’s concern in mind. There was a time when apps which were made available to fulfill common purposes were introduced. Now the focus has shifted from developing apps for entertainment to developing an app for better usage and focus on a targeted objective.

The mobile app builder can be used for developing an app for the iOS platform but the owner must come to make sure that the app they want to develop must attract users to come up and download it. Even the Apple store will feature your mobile app only if they find that the app is able to sell itself. Thus, the mobile apps which follow the latest technology and trend are more likely to reach out to users and get featured else they would be lost like million other mobile apps in the app store about which the users would never come to know.

We can discuss some of the current technology trends in the iOS mobile apps that could help the app developers in developing an app that gets featured and makes better sales in the app store.

Accelerated Mobile Pages (AMP)

The introduction of Google’s AMP (Accelerated Mobile Pages) has brought a revolution in the traditional means of presenting the content in the websites. The web pages and the ads presented in the AMP will load instantly which provides the users with smooth experience and better engagement. Publishers and advertisers can now decide how to present their content and what technology vendors to use. This can be done all by maintaining and improving key performance indicators. It has proved to be a better means of responding to the users as if the website takes a long time t load than no matter how good the content is, the user won’t wait to check it out.

Internet of Thing

Internet of Things is the new generation technology that is catching attention at a very rapid rate. The mobile apps are being developed for watches, belts, and gears which take networking to a whole new level. With the Internet of Things growing in the current scenario, the virtual world and real world are merging and the time is near when the line between two states will completely be erased. This technology can be operated and used to its ultimate by the use of mobile apps. The introduction of the latest Apple smartwatch is one such example of incorporating the use of the IoT concept in mobile apps.

On demands apps

The rise in popularity for on-demand eCommerce mobile app is in the rise. Right from getting a taxi to making a purchase on the daily items. These mobile apps are going to take over the whole mobile community by the end of 2020. Thus, the app developers must make sure that they are developing apps which can fulfill the demands of the customers or are concerned with the requirements of the users. One of the major factors that encourages the app developers to introduce such app is due to the fact that all the tech giant wants to promote the mobile marketing and these mobile apps will prove to be an effective step in reaching the required results.

M-Commerce app development

Upgrading your online shopping site into m-commerce can help you stand apart. The shift to mobile and make the business bloom by leveraging the power of mobile phones. The shopping apps are an effortless way to target a larger audience. Thus, turning towards mCommerce is the new trend and eCommerce sites must consider it.

Currently, there are various automatic plugins to own native mobile apps for your eCommerce store. These readymade Mobile App Builder are pre-built in such a way that you can create a pair of featured eCommerce mobile apps in a few steps. This plugin is available for PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, and Shopify eCommerce platform. Thus, mCommerce mobile app development is now way simpler than ever.

Security features

Security has been a concern for the iOS users for a long time. Therefore, the Apple store makes sure that all the mobile apps included in the store are made to pass through a security check and they may have trusted certificates before making it public for the users. As the hackers would try to breach into the little security gaps in order to gain access to the important and confidential information. According to a survey 75% of the mobile apps wouldn’t even apps the security tests in the first instance and 70% app directly violate the policy as laid by the iOS developing team. Thus, making sure that the app meets all the required ground rules laid will help in getting the app picked in the Apple store.

Beacon and location based services

Integrated location-based services like Apple’s iBeacon are quite popular. The rise in such technology gives the app developer a chance to move from the traditional Wi-Fi method and shift to the new trend. The apps must be designed to provide iOS users with the best services and offer that they can avail as per their specific location. This advanced technology gives a major scope to personalized app marketing. Making availability of such apps will help in meeting the new standards and surely the chances are to get featured in the iOS mobile app store.

Over to You

The introduction of the new technology has led the app developers to move from the traditional method of developing apps. The app developer snow needs to enhance their skills when it comes to making an app available. iOS is developing at a rapid rate so must the app. The chances are better for a mobile app to reach majority if they incorporate better concept.

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