The advancement of the eCommerce industry is increasing every day. Online shopping is one of the most popular segments of an eCommerce business. As technology is getting handy day by day, the increased usage of smartphones clearly depicts the comfort level of shoppers on mobile phones rather than desktops. According to Statista, $69.7 million of revenue was generated through mobile apps in 2015 and it will reach to $188.9 billion by 2020. The reason behind this is the unmatched friendly experience and easy affordability offered by the eCommerce mobile apps. Admin needs to understand the increasing demand for using mobile apps rather than online sites.
The rising use of mobile apps motivated small business owners too to enhance their applications for good sales. Though there are millions of apps listed on the app store, only a few are successful to make space on the smartphones of customers. In this blog, we will take a look at the most successful shopping apps of the eCommerce industry.
Top 10 eCommerce apps of 2019 are as follows:
With 197 million monthly visitors, Amazon tops the list in providing the best shopping experience to their users. It provides you the wide range of products to choose and buy the product.
The light and faster functionality of its mobile app allows you to complete your shopping process in just a few clicks. Secure and multiple payment gateways make it reliable and trustful. Localisation of this app facilitates users to avail offers and discounts too.
Sephora is an international cosmetics brand famous all around the world. It is one of the leading cosmetic company providing a vast variety of luxury cosmetics worldwide.
There are many digital features launched on it’s mobile apps. One of them Augmented Reality feature. The mobile application uses the AR feature known as ‘Sephora Virtual Artist’ which allows users to virtually try on the products before purchase. This helps them to choose the right product and can confidently buy it for themselves.
Lenskart is one of the leaders in the eye-wear market and also an eCommerce giants company based in India. Leveraged by Augmented Reality Technology, their unique feature is known as ‘3D Try on’ allows users to check how a frame looks on their face by a photo perception before actually making the purchase. Being able to offer this hassle-free way to consumers in the comfort of their home led to massive sales for Lenskart. It is easy to use and has continued to evolve its offering. This feature can be used on both web and app formats.
Walmart is a huge marketplace just like Amazon and provides a great shopping experience to its users. Customers can easily filter and search the products and can also access the local inventory as well.
Its mobile application includes scanning of QR Codes, a voice-search feature for adding the product to shopping lists, real-time price calculations, Easy checkout process and many more.
Nike is an international brand for footwear, apparel, equipment, accessories, and services. It delivers innovative products, experiences and services to its valuable customers. Its mobile application was a customer-focused strategy by taking a digital transformation of connecting the physical and digital environments which resulted in massive sales of their products. The bar code scanner facility allows users to easily check the availability of products and allowing to make a reservation for the same.
Customers can also become a member of Nike plus. Nike plus members have the facility to access special Nike products, exclusive offers, and discounts, no delivery charge facility, gain reward points for in-app purchase and redeem them on next purchase and many more.
Nykaa is an Indian marketplace app for a variety of Indian and international cosmetics. In just a few years, it became popular among customers due to its high discounts and offers on branded cosmetics.
It’s mobile application is just a blessing for all the customers. Its try-it-on feature helps many customers to choose the right product for them without any hassle. The push notification feature does wonders too as it lures the customers by reminding them about all the ongoing deals you shouldn’t miss. Due to it’s secure and multiple payment gateways, it became trustworthy between customers and can go for instant purchases.
H&M is one of the leading companies in fashion all over the world. Originated from the USA, it has marked its presence globally. It’s user-friendly and attractively designed mobile application attracts many customers to buy its products and facilitates users by providing many features like sharing of items on social media platforms by bar-code scanning, the push notification feature gives you timely sales alerts, users can also search for the physical stores in the nearby location etc.
Wish is an American website and popular for apparels, accessories and electronic gadgets. They usually provide huge discounts and offers to make customers go for instant purchase. It’s user-interface and easy shopping experience makes it popular among customers.
The availability of mobile application in both Android and iOS makes it approachable. Customers can access International brands and can buy or share it among friends. Due to its commendable features, it succeeded in attaining good reviews from the customers and making its position in top 10 eCommerce apps.
Pepperfry is a leading online home and lifestyle store, offering a wide range of furniture and home decor products. Headquartered in India, it is the most popular platform among customers for buying furniture online.
Its mobile application is also inspired by the Augmented Reality feature which makes easy for the customers to choose the right product. With the help of this feature home, shoppers can arrange virtual life-size products in their own space so that they can visualise furniture and decor in the real home with a mobile device. This enables customers to purchase the product with full confidence that they will look great and fit in their home space. The easy and hassle-free return policy also makes it convenient for customers to buy products without any worries.
Groupon is an American online marketplace connecting subscribers worldwide with local merchants and offers resources related to travel, goods, and services. It’s popularity in U.S.A makes it one of the most used apps in the USA which makes it attain the position in the top 10 eCommerce apps.
The mobile application feature provides leverages customers with great deals and discounts on the variety of products which compels users to avail them. Promo codes are also provided by this app which users can either redeem or share with their family and friends to avail amazing discounts.
If you also want your app to get listed in the top 10 eCommerce apps, then start working from today to enhance your eCommerce mobile apps by implementing the latest trend and technology which provides the best features to your customers and very soon you will be getting the desired results.
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