A leading business software review platform has recently acknowledged that Knowband Mobile App Builder has succeeded on its goal in creating an app builder that seamlessly enriches the capability of your store. FinancesOnline distinguished our mobile app builder with the Great User Experience award for 2018, signifying that our platform is capable of enabling eCommerce businesses to easily take their web store to the next level.
Providing customers with a pleasant shopping experience is crucial for a successful eCommerce business. Apparently, FinancesOnline’s experts believe our mobile app builder was able to meet this requirement for best application development software with flying colors. According to the software experts from FinancesOnline, Knowband Mobile App Builder is “fully optimized on all mobile devices,” thus ensuring a “seamless and smooth navigation” for all customers.
Of course, the most important aspect of an extension is to ensure smooth integration with your store, and this was touched upon by FinancesOnline’s experts in their review. “Knowband Mobile App Builder helps you create mobile apps that easily integrate with your online store,” stated FinancesOnline. “It works perfectly with the leading e-commerce store builders Magento, OpenCart, and PrestaShop with Shopify adding to the list real soon.”
Convenient store login process through google or social media accounts, easy customer sharing of recent purchases on one’s social media accounts, various payment options and shipping methods, and order tracking are among the few other features their experts praised.
FinancesOnline also recognized Knowband Mobile App as a Rising Star for 2018, an award given to software solutions that have increased in popularity and are seen as a reliable tool by users. This signifies that Knowband is truly an established brand for top-quality eCommerce extensions.
We have finally ushered in the Mobile era of the year 2019. With a lot of emphasizing on eCommerce mobile apps and ways to stay mobile, the eCommerce industry has entered an era that works towards improving their businesses by remodeling the user experience. While everything has gone online from buying foods, groceries, fashion apparels, and even housing, you should be focused on providing all this with a seamless experience on smaller screens like smartphones, tablets, iPhone or iPad. Like every year even this year, it’ll be the survival of the fittest in the eCommerce businesses.
With the increase in the popularity of mobile phones and hand-held devices, the prominence of m-commerce has increased as well. E-commerce app is a preferred option for online shoppers. In the past 6 months, 79% of smartphone users have made a purchase using their mobile devices. Moreover, with the saturation of the eCommerce industry, the importance of a mobile app cannot be ignored. The convenience-craving consumers have made it inevitable for the marketers to believe that eCommerce mobile apps are not just a fad.
Having just an online website in today’s time is not enough. Having an eCommerce mobile app for your business is mandatory. If you take a look at this study, you’ll find that 86% of the time users spend is on mobile apps whereas; only 14% is devoted to browsing the websites on their mobile phones. Don’t you now think that you should invest in mobile apps? Despite the popularity of mobile phones, the discussion of mobile apps versus mobile sites is still on. The graph below shows some statistics that can make adds to the reason why you should have an eCommerce mobile app.
Image source: Pakman.com
There are numerous reasons which eCommerce make apps better than websites and we’ll focus on them in this blog. eCommerce mobile app maker allows you to stay updated without delving into the complexity of the app development. Read on to find out the reasons why you should be thinking of having a mobile app.
1. Mobile apps are speedy
At the end of the day, what would you prefer – users coming, finding their product, check out, and happy feedback or waiting till the website loads for minutes and takes forever to load the product pages?
The choice is certainly clear because as an e-merchant you don’t want to make your business suffer. If you take a closer look, you’ll find that mobile applications are 1.5 times faster than the websites which for sure makes the mobile apps better than the websites. For example,
Mobile app: The user clicks on the app from the many available, uses the filters or the search bar to type what they’re looking for and finally landing on the product page. In addition, they can save the details directly on their phones.
Mobile website: Clicks on the browser icon, types the website name, waits for it to load, searches the products, waits for it to load and show up the products on the screen and so on.
Which one would you prefer? Adopt the one that comes across as accessible to you and your users.
2. Enhanced Personalization
Isn’t it a good feeling when you get personalized messages? Personalization is all about getting tailor-made push notifications and messages from the online stores.
When a user downloads your eCommerce mobile app on their phone, log in and access the products & services, it gets easier for you to send personalized Push Notifications to them. That’s not it! You will also be able to give discounts on products, categories based on their browsing behavior. As a part of the Conversion Rate Optimization techniques, your customers will feel delighted to receive the same and your conversion rate will surely go up.
3. Hassle-free Push Notifications
Just when we’re talking about reaching out to the customers, eCommerce mobile app has another benefit over mobile websites and that is of sending Push Notifications. The in-app marketing feature that allows the admin to stay in touch with the prospective customers 24/7 adds to the reason for choosing mobile apps over mobile sites. When your customers are logged in to your eCommerce mobile app, push notifications are the easy and effective way to increase your conversion rate. However, some websites have started to work on sending these notifications through web browsers as well, but all browsers don’t have this support.
4. Offline Access
One of the most fundamental differences between mobile apps and mobile website is that the former provides offline access to the users whereas; the latter does not.
When it comes to eCommerce mobile apps, they too definitely need internet access for a lot of work, but there are some application that even work in offline mode. On the other hand, a strong internet connection is mandatory for every mobile website. You cannot even depend on weak connections because they’ll take time to load and the user might just get irritated and call it to quit.
For example, some banking apps, news, retail chains and more have the facility to browse through even without an internet connection.
5. Making use of the device features
These days every smartphone comes with a set of features inbuilt into the device. For example, high-resolution camera, accelerometer and more. Another advantage that eCommerce mobile app has on the website is that you can code your app into utilizing the respective features. For example, the camera can scan the OR codes, Barcodes, PDFs and more whereas; the NFC features lets you make payments safely and more. With the new age fingerprint sensors, the devices and the user experience has become safe. Samsung Pay is one of the best examples here.
6. App store presence
One of the many reasons e-merchants are going from websites to apps is sole because they want to have their business presence in the app store. Whether it is Android apps or iOS apps, ranking there is what adds in better chances of being noticed by users while looking for something. Mobile websites do not show up in the app store and hence, they optimize their site to an app with the help of mobile app creator. Having an app gives your business an access to the millions of users who search and browse through iTunes and Google Play, giving them extended brand awareness and opportunities for downloads that can come from users outside their typical sphere of influence.
7. Enhanced SEO possibility for your website
Taking a look at the advantages that you get having a mobile app, the last one on the list would be better SEO possibilities. When Google will take into account the content, it will consider both in-app contents as well as the website content. Hence, with some alterations on both the types, you gain better chances of being in the good books of the search engines.
8. Designing Freedom
Mobile Apps have always been a more interactive and engaging platform for online shoppers than mobile websites. Mobile websites need to somewhere rely on the browsers even for the basic features. But, eCommerce mobile apps are completely free of such restrictions.
Moreover, mobile apps come with configurable designs and functionalities. So, you get full control over how your app will look and work on the user’s devices. The custom home screen of the apps can be crafted with various sliders, banners, categories, products etc. The rich color choices offered in the mobile app make them appealing for the users. There are various such automated modules available for PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and Shopify which provides every design-related control into your hands.
9. Brand Presence
Your eCommerce mobile app has a larger reach and visibility scope than the websites. Voicing out your brand on the mobile apps would definitely strengthen your brand position in the market.
The best way is to showcase your own logo on the header of the eCommerce mobile app. It will enhance the branding strategies of your store along with the products.
10. Reduced Cost
This might be in your mind that is it worth to put your money in the mobile apps? But, trust me, spending a few bucks on the mobile app development would result in almost double conversions on your store.
Moreover, you need to go for the option of eCommerce mobile app development without any code. These are pocket-friendly ways and save you from all the involved technicalities and codings. All the necessary changes can be easily done from the admin panel.
Conclusion
There you have it. These ten reasons or advantages of investing in a mobile app this year should be your next step towards success. Invest in a eCommerce mobile apps because every business needs it for better results.
Some other articles related to eCommerce Mobile Apps:
The mCommerce is expected to become as big as the eCommerce. Hence, having an eCommerce mobile app for the shopping site is not a luxury anymore, but an inevitable aspect. While most of the companies have already started upgrading their sites into a complete eCommerce mobile app, a wide gap still exists.
In a world where there a lot of competition at every step, having a website isn’t going to get you the desired revenue. You might have optimized your website to make it mobile responsive, but have you ever thought of having an eCommerce mobile app? Are you still on the fence for trying your hands in mCommerce? Here are some stats that can convince you to have your own eCommerce mobile app.
Approximately 60% of the online purchase is done using mobile devices.
According to Google, 80% of the customers start their purchase on one device and end on the other.
In case you are intimidated by the complexities involved in eCommerce mobile creation, then, you need not worry anymore.
These alluring statistics are enough to motivate the e-merchants to upgrade their online stores from desktop to the mobile platform. If not, then, here are some of the reasons that make eCommerce mobile apps are a must-have. Check them out.
Change in the consumption behavior
Along with the stats mentioned above regarding the buying behavior of the shoppers, the numbers related to mobile commerce is something the eCommerce store owners need to watch out for. The m-commerce is expected to make up to 50% of the total online purchase. Moreover, Google has brought forth the ‘Right now’ expectation of the mobile phone users has increased. As per a report shared by thingwithgoogle.com, “53% of visits are abandoned if a mobile site takes longer than three seconds to load.… We’ve actually seen that for every one-second delay in site load time, conversions fall by 12%”. Keeping this in mind, eCommerce mobile apps is surely one of the solutions to deal with the changing behavior of the customers.
Mobile experience can affect your branding
Latest research have proved that the mobile brand experiences are crucial to customer satisfaction. Speed, relevance and personalized contents are few of the factors that affect the overall user experience. Besides, people today have twice as much interaction with brands on mobile devices than the other medium such as desktop computers, TV and others. Thus, the eCommerce mobile app is one of the most intuitive media for the marketers to build their brand equity. Every time a consumer has a good experience with your mobile store, it raises the bar of your brand image. In addition, it even raises the expectation of the consumers. Countering this expectation of the online shoppers is easier with an eCommerce mobile app. Easy browsing, simple navigation, filters and site search saves the time and effort. Thus, boosting the brand recognition of the store. Moreover, the easy accessibility of the store increases with an eCommerce mobile app. Thus, it boosts the chances of store browsing as well as conversion.
Cultivate customer loyalty
Customer interaction and engagement is one of the best ways to get the much-needed customer loyalty. This loyalty, in turn, is the key factor in the customer retention. Bringing the entire eCommerce store in the pockets of the customers is one of the best ways to engage them. The options like reward points, gift cards and others are some of the features that are built around to cultivate the loyalty. The online shoppers are increasingly making last minute plans. Keeping pace with the expectation of the customers who wants everything at their fingertips is nearly impossible without an eCommerce mobile app store. In addition, 46% of the consumers say that they would buy if they find the mobile experience uninterrupted. Achieving this loyalty is not an easy task when it comes desktop websites.
Tap the gen-next target audience
The online companies need to focus on the tech-savvy younger generation. They make the marginal portion of the target audience. The issues such as fat-finger problem and others are not a concern for the next-generation shoppers. This is when a mobile app can come handy for the eCommerce store owners. Along with the factors like load time and easy navigation, there are many other expectations that can be fulfilled with the help of a mobile app. The voice search technology, location-based searches, incorporated GPS are some of the features that can be catered with the help of a mobile store. So, upgrade your site with a robust eCommerce mobile app maker and tap this customer base.
A better promotion tool
The fact is that the handheld devices is the quickest means to reach out to the customers makes it the most proactive marketing tool. In addition, the mobile app includes the option of push notification. It may be considered as annoying by some, but is still the most effective promotional tool. Other than this, the social sharing options can even enhance the visibility of your store on the social media platform. There are some mobile apps that can even work offline. Thus, it provides a 24/7 interface to keep the customers informed about the offerings of your store.
Outperform the competitors
The number of eCommerce websites is on the rise. However, not every site is upgrading for the mobile platform. Thus, the store owners who have already tried their hands in the m-commerce scenario has an undefined edge. The mobile apps not just boost the businesses, but it can even help you find the competitive advantage. With the ease of online transaction and personalized marketing strategies, you can outperform your customers who have still not entered in this field effortlessly.
Apps vs mobile sites
If your goal is to offer user-friendly content to the widest range of target audience, then, a mobile website is perfect. Mobile websites have a broader reach and are accessible across platforms. Online shoppers want web pages to load quickly. However, mobile browsing is usually accused to be slow. This is one of the reasons what gives an edge to the native eCommerce mobile apps. Moreover, the hardware features of the mobile devices are accessible with the apps. The features and like animations and high-resolution images may take a bit longer to load when it comes to websites. An app is an easy means to incorporate them. 10 major reasons why mobile apps are better than mobile websites are discussed here.
Excellent direct marketing channel
One of the biggest positive points of the eCommerce mobile app is that it offers a direct marketplace channel to the store owners. With an app, you can constantly stay in touch with your prospective customers. Moreover, the push notifications of the eCommerce mobile app is a much easier option to reach out to the shoppers regarding the various offerings of the store. Investing in an eCommerce mobile app will definitely cost you a lot in the beginning, but as a long-term investment, the benefits that you’ll have are countless. Moreover, there are budget-friendly solutions available allows the CMS based sites to have their own mobile app. There is eCommerce mobile app maker for Android/iOS for Prestashop, Magento, OpenCart and other platforms. The Prestashop Android/iOS mobile app builder, Magento mobile app maker, OpenCart eCommerce mobile app maker can effortlessly create an eCommerce mobile for the respective platforms. Top ways in which push notifications can increase the sales of your store are discussed here.
Better connectivity with your customers
The motive of your online business apart from converting the visitors into customers which can be achieved only by keeping them actively engaged with your site. While designing an eCommerce mobile app, try to go for such responsive UI which keeps you stay connected with your customers. If you look closely, you can stay connected with your customers through Push Notifications about the fabulous deals currently being offered to the shoppers. In fact, personalized offers and discount coupons are a part of mobile apps that make your customers return to you time and again.
Final words
Can you deny the fact that the world has gone mobile? You won’t deny that the majority of shopping and browsing is generally done on smartphones. With the newer technologies available in smartphones, people have stopped spending a lot of time on laptops and desktops. If you take a look at the stats, you’d know the number of apps on Google Play, Apple App Store, and others has increased remarkably. This makes sense because people are going mobile and in order for companies to reach out to their potential customers, a mobile app is absolutely necessary.
It won’t be wrong to state that a mobile application can rekindle the user experience of an eCommerce store. KnowBand understood this concern and has brought automated Mobile App Builder plugin for various eCommerce platforms like PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and Shopify. All the eCommerce store owners out there who are running their online business on these platforms can now easily go mobile. With such pre-configured solutions, they get complete access to design the mobile app and control every bit of its working. Here, is the simplest process to create an eCommerce mobile app in a few clicks:
Step 1: Purchase the automated Mobile App Builder module from the KnowBand store.
Step 2: Share all the specifications/requirements regarding the app with us.
Step 3: Get the APK/IPA in no time for publishing the same on app stores.
Moreover, for hassle-free publishing of mobile apps on Google Play Store and Apple App Store, refer the following articles:
Low conversion rate is something that almost every eCommerce business owner is battling. With the increase in the number of companies delving into the online trading scenario, this issue is expected to become even more prominent.
The fact is that the real killers of conversions are minor and this is why they are usually overlooked. So, before you find a solution, you need to dig deep into it’s root cause. Listed below are some of the reasons of poor conversions and the tactics for dealing with them. Let’s check them out:
Reason 1: You are missing out the chunk of mobile users
Img Source: rapidboostmarketing.com
As per a report, 73% of the mobile searches triggers additional actions. Additionally, 28% of the mobile searches result in conversions. If your eCommerce site is not mobile-responsive, then, the online shopping with a smartphone can be summed up in one word – pain. No wonder, 61% of the mobile phone users get frustrated by the shopping experience and move to the competitor’s site. In case, your website is not responsive or not mobile-tested then, you are definitely losing some chances of easy conversion.
Solution:
Make you website mobile responsive. That is, optimize your site so that contents and the images shrink automatically to fit the smaller screen size. In addition, AMP site is a natural fit for the eCommerce companies. Optimize your site as per the AMP guidelines of Google for a better browsing experience of the customers. Upgrade your desktop website into a mobile application. The mobile app builder for the various platforms like Prestashop, Magento, OpenCart and others can help you convert your site into a mobile store.
Reason 2: You haven’t optimized your content
Your web page content must add value to what you are promising to your customers. Visitors should clearly see on the landing and product pages why they should opt for you over others. One of the biggest reasons when you fall short of the desired conversions is when you are not in sync with the changing trends and the customer’s requirement. This is not it! The search queries and browsing, as well as shopping behavior of the customers, are changing with time. Earlier, the contents of the websites were focused on keywords. However, the customers these days tend to search queries instead of just keywords. The location-based searches are on the rise.
Solution:
Along with the keyword, include the long-tail queries in your content. The web contents should include the solution to the queries being searched. Moreover, the search volume of keywords like ‘Best’, ‘Top’ and others have increased. Not saying abreast with this change may be one of the reasons why your customers are not landing on your website. Go for local SEO and provide location-based solutions to the problems of your target audience. The entire content should be curated keeping in mind two questions, ‘Who is your customer?’, ‘What your customer wants?’.
Reason 3: Your CTA is not performing
The call-to-action triggers are the final sale pitch that is responsible for directing the customers to the checkout page. While the store owners might consider is just a button, it is a proven fact that even they can cripple the conversions.
Solution:
The CTA should be immediate and clearly visible to the visitors. Remove the distraction from the around the buttons. Check if the visitors are paying attention to these triggers or not. Make the necessary changes accordingly. Choose the right color combination for maximum impact. Use the low-fiction text for the same like ‘Check out’, ‘Get’, ‘Earn’ and others. Create options and do split testing to get the right solution.
Reason 4: The pop-ups are annoying
The conversion is not only affected by the amount of traffic you are getting on the website. The customer retention is another key aspect. The average session duration of a shopping site is just fringes of seconds. User often leaves a web page in 10-20 seconds. This is when the exit-intent pop-ups come into play. It might sound conventional, but it actually works. In fact, this is one of the most converting elements of a website. However, making the scroll bars or exit pop-ups intrusive can kill your site’s performance. Being too aggressive while curbing the exit intention of your site visitor can, in fact, affect the conversions adversely.
Solutions:
The very first trick to reduce the negative impact of the same is to test the pop-ups before making it live. A/B testing can help you find the exact effect it’ll have on your visitors. The pop-ups with aggressive messages like “No, I don’t traffic on my website and” can give a wrong message. Keep the tone of the messages displayed positive.
In addition, gamified exit pop-ups such as spin and win can really keep your visitors engaged for a longer duration. The more time they spend on your site, the better are the chances of conversions.
Reason 5: You are not redirecting the visitors to the checkout page
Right from poor landing pages to the lengthy checkout procedure, everything is an aspect of the inefficient conversion funnel. Only a seamless shopping experience can redirect the visitors to the payment gateway. In case, the customers are landing on your website, but are not converting into paying leads, then, probably you are redirecting them properly throughout the transaction.
Solution:
A poor landing page is probably the first in the list that is responsible for a low conversion rate. Make sure that you focus on the visual merchandising of the category pages. Proper navigation and filters can help the customers land on the desired product page. This also includes using A/b testing tools that create landing pages on the fly with very little effort. The product page should be optimized and informative enough to present your sales pitch in the best possible way. High-definition images and product videos can provide the customers with the much required clarity. Product tab module which creates information tabs on the product page is one of the ways to make optimum use of the limited space. Once the customer clicks on the ‘Buy Now’ button ensure a flawless transaction. Instead of making it a long and tedious job, go for the one page checkout.
The rapid rise in the mobile technology and its influence on the users has led the eCommerce businesses to take a leap from desktop to mobile sites and apps. Bringing the entire store readily available to the online shoppers whenever they need is one of the ways to flourish over the industry. This is why upgrading your business from eCommerce to m-commerce is a must. The popularity of mobile app is also at it’s peak. With an overall user base of 4 billion, it has proved to be a significant area where the online stores can develop an app and reach out to the potential buyers.
The best part of technological advancement is that this up-gradation can now be done with minimal hassle. There are mobile app builder extensions available for the various platforms such as Prestashop, Magento, OpenCart and others. Though, the popularity of android app is on peak but at the same time the iOS users also share an appreciable contribution to the online marketing. The user base of iOS contributes to 20% of the overall mobile users which is a huge number when trying to take over the market.
The app developers need to make sure that the app they develop for Apple app store must meet certain criteria before launching them. In order to be sure of launching a better iOS app that reaches to the users faster and convince them to make a purchase several key factor must be kept in mind. These small details may create a big difference.
Let’s take a look at some of the top things you should be careful about when developing your mobile app for Apple’s iOS platform.
Do some ground research
The app developers might not consider this fact but the iOS apps are meant to make a sale in the store. Unlike the play store where the android apps can be easily made available in the market and reach the users, the iOS apps are meant to be sold. Therefore, these apps are handpicked by the authorities themselves. They don’t want any app to be a part of the iOS user community that doesn’t sell itself. A well research and forward planning must be done by the developing team before launching the app. They must consider all the aspects of the app which may jeopardize the success that they could have made using the app.
The app must be original
Using the already picked concept and developing an app out of no originality will land you in a situation where the app may not be able to make it to the market. Thus, the app developers must take their time, use some hints from other successful apps and try to build an app that is based on the original concept. That kind of approach will guarantee that you do not make profit on the App Store, and that your app will never be successful. Since the club is so elitist, there are a lot less apps in general than you would find on the Play Store. This makes it easier to spot unoriginal apps and call them out. Using a previously successful concept will lead on to negative response from the customers and the chances are that the Apple store authorities may discard the app as it has not the features to make out large impact among the users.
Enable better features
It is also one of the established fact that the App introduces some of the most advance features with their phones. Therefore, it becomes equally important for the iOS app developers to keep the users preferences in mind and iOS trends in mind. They must try to match the latest features that are introduced and the app must give the users a taste of their phones better features. The users will like to test that features and will make use of your app for this purpose. The success of some of the apps is often based upon this concept.
Test your app
The app is made to find a spot where the customers pay for the service. It might not be possible at few instances that the developers are able to trigger all the mistakes that are incorporated in the app. This demands a lot of testing and checks from the developer site. The use of a 3rd party or a dummy user crowd can be mad which can use the apps and check for its feasibility in the store. It is always a good thing to delay the launch of the app than to make it available early and cause a damage to reputation due to the presence of different bugs and issues faced by the users.
Let the feedback roll in
Feedbacks are a part of better marketing. The app developers might think that their app is best and fit for the users but this may not be the real case. Thus, taking the advice from the fellow developers and putting the app to beta testing might help a lot in improving the app quality. Any feedback is a good feedback, no matter in what form. Take advice and suggestion from the concerned people who might give their valuable suggestion in improving the app and may encounter some of the issues which you might have skipped during your observation. This helps in delivering an app that is useful for the users.
Over to You
There is always the room for development and if you are planning to launch an iOS app than there are several things you must keep in mind. The mobile store can definitely improve your business chances. A good app is appreciated by users, suggested by enthusiasts and promoted by the Apple store itself.
The trends in the latest past has shown that the online shoppers prefer using of mobiles in order to access the web stores. Since the mobile responsive website are inconvenient, the m-commerce stores are one of the ways to tap this market. The mobile apps offers a friendly interface to access the web store. This is by far, one of the most important decision that the web store owner needs to make while opting for a better features in mobile app.
There are plenty of options available for the web store owners to get a mobile app. Mobile app creator is one such module, which can help the eCommerce store owners to get a mobile app. The module provides the store owner with all the required features that will help them to present the web store in a better way. A better mobile app helps in portraying perfect image for the web store, thus the selection of the mobile app and the features incorporated plays a vital role in its acceptance by the customers.
The eCommerce store should keep a better lookout for the features in the mobile app as they highly influence the visitor’s attention to the web store. We may throw light on some of the features that must be made available by the mobile app builder in a mobile app.
Simplified interface
The mobile app is an alternative option for the users to access the web store without having to go through the desktop sites. Most people prefer mobile apps because of the convenience and simplicity that they provide. Thus, the web store must also try to keep the mobile app as simple as possible. The availability of similar mobile apps is in plenty and if at any point the customer doesn’t get along the mobile app then the chances are they may look for some other simple mobile app.
Inclusion of both android and iOS
The total mobile market is 98% covered by android and iOS, therefore the eCommerce stores must make sure that the mobile app that they are planning to introduce must be compatible in both the platforms. The Prestashop mobile app builder has two variants which are capable of designing Prestashop Android Mobile app builder and Prestashop iOS mobile app builder. The web stores may consider these modules if they wish to proceed with their idea of getting a highly appreciated mobile app. The focus on the development of other platforms is not necessarily important as the influence of other OS is not as large as these two. It is one of the feature that is conversion booster.
Better admin control
The mobile app needs proper management. The admin must be able to have a proper control over the different aspects of the app. As the app will continue to influence customers, there may rise a need where the web store owners need to expand the boundaries of the existing features. Hence, in that case the owner needs to have proper and full control over the mobile app such that the required changes can be implemented and new features can be introduced without having to ask for a help. The mobile app must allow the owner to track the users and have a full record of their behavior on mobile app. These type of controls helps in making mobile app grow better with time.
Personalization
It is another important aspect of the mobile app. The variation in different contents in the mobile app helps in better understanding and also acts as a source of encouragement for the customers to browse more. The various aspect of personalization includes fonts, color and sizes. If the mobile app can be made to have multiple variation of all these features than it is more likely to attract customers. AS, beauty lies in the eyes of beholder but attracting customer lies upon the presentation of the product. Therefore, getting a better personalization access will help the mobile app to express better.
Enhanced navigation
How often do you think a customer is confused about something on your web store and he waits there to figure it out? Almost never, if the customer couldn’t relate them with something meaning full then they are likely to exit the mobile app too. Thus it becomes necessary for the mobile app to provide the customers with a user friendly navigation and removal of any unnecessary element that may divert the customers from their motive. A better navigation system will help the customers to move through the entire mobile app and make sure that the customer is not stuck to a particular part.
Help and support
One of the important feature that the mobile app must consists should be help and assistance. The mobile app must be open to every user and try to respect the views of every customers. It has been seen that the apps which provide better assistance to the customers are more likely to get higher conversion rates. The mobile app can also help the customers to make a choice on the products by providing review and feedback center, so that the other customers who wish to make a purchase on some of the similar products can refer to the review as a basis. It will help in better marketing of the products as the customers won’t consider making a second choice after reading a positive review form one of the customers.
Over to You
The mobile app in an important tool of marketing. Due to the growing popularity of mobile phones mCommerce has become the new trend in the market and most people have already started to follow the mobile apps in place of desktop site to make a purchase. So the web store must take a better look on the features of mobile apps before launching the mobile app.
The initiation of a mobile app in order to promote the eCommerce store is one of the latest trend followed by store owners. It is one of the most propounding analysis that is proven to be more effective than desktop sites. The eCommerce store owners are ready to pace heavy bet in order to grow the web stores and improve store popularity. The launching of a mobile app is something which must be taken care of by the web store owners. They need to research on several factors before making sure, how they want their mobile app to look like.
The eCommerce store owners can easily launch the mobile app for their web store by making use of Mobile app creator. The module can easily assist the web store owner to launch the mobile app without any technical assistance. It is one of the simplest steps in the launch of the mobile app. The tough part is making it viable for the customer to make use. The establishment of a stable and successful mobile app that can be a strong demonstration of the web store and the customers are likely to engage themselves with the mobile app.
The eCommerce store owner needs to make some strong decisions which can help the web store owners for successful mCommerce establishment. In order to get through the tough part where the web store owners may go in the wrong direction, the following points discuss below may help the store owners to get a better insight of the features that must be included in the web store, so that it would be a better experience for the customers and help the web store to reach out to customers through the mobile app.
1. A better platform
One of the important factor that must be considered in mind before launching the mobile app is the selection of the extension in which the mobile app must perform. There is a list of various extensions such as Prestashop, Magento, OpenCart, Shopify which can be opt by the eCommerce store owners to set their mobile app. If we take a better look at the statistics we can see that the use of Magento as the platform for most of the store is quite popular. It covers almost 25% of the market, hence has the better chances of providing better assistance and chances of growth to the eCommerce store owners. Therefore, the web store owner needs to make a survey what they want to improvise in their web store as all these extensions have different features and which may be helpful in one or other way depending upon the owner’s preferences.
2. Admin control
The eCommerce mobile app maker makes sure that the store owners has full design control. The web admin interface helps them customize the application as per the requirement. The total control of the admin panel is with the owner, therefore, they need to make sure about the inclusion of various options in the control section. Admin panel holds one of the strongest point in the better working of the web store, it acts as the backend from where the owner can control every functioning of the web store using the mobile app. Therefore, the owners must take a better look at some of the other mobile apps and their functioning so that they are able to decide what they want to incorporate in the admin panel of their mobile app. The better options that the owner provides from the admin end will highly affect the customer satisfaction on the mobile app.
3. Mobile apps flow
The flow of mobile app holds an important process, as they are one of the building block of the interaction between the mobile app and the customers. The owner must have a profound understanding about the basic layout about the mobile app. Right from the homepage where the owner wants the customer to look at the content and its presentation. The owner needs to decide the utility of various applications on the mobile app which may affect the customer’s behavior on the store. The placement of order, delivery assistance, checkout options apps like this highly affect the conversion rate on the mobile app, thus, a clear insight will help in making the better availability of these options.
4. Back up care
Mobile app development is meant to fulfill a specific cause. If a web store owner is launching a mobile app than they must be sure about the future prospects of the app. The performance of the mobile app is one of the concern for the store owners. As the time passes, there may be some instances where the customers might face difficulty in accessing the mobile app r the performance of the mobile app may go down. In this case, the web store owners need to take proper care of the problem and resolve the issue as soon as possible.
5. Marketing
The launch of a mobile app is not an assurance for the web store owners that it is going to be a huge success. In order to drag the customers to the mobile app, the eCommerce store owners need to make several changes. They need to throw multiple offers and gifts using the mobile app. This will make the mobile app more engaging and better. The mobile app serve as a better medium of marketing of the web store. The web store can incorporate various sections and categories in the mobile app, which may be able to attract the customer’s attention and at the same time be able to encourage them to make a purchase using the mobile app.
6. Freedom to Design
Your mobile app should be as per your choice. The designing and configuration of the mobile app play a vital role in luring users to your store. You must be sure about the home page layout of a mobile app as it is the very first thing user experiences on opening the app. All the top products and deals must be highlighted on the main screen of the app. Also, you must go for the automated eCommerce mobile app module which comes with the full flexibility to adjust the home screen and color options based on various themes and occasions.
Over to You
The mCommerce has brought a revolution to the eCommerce world. With the better feature and engaging content advantages of mobile apps are more likely to reach out to the customers and make them shop more from the web store.
The season sales is always brought up by huge website traffic and boost in sales. The holiday season is the time of year when the customers show up in plenty and make purchases. The online stores experiences the busiest time during this sales season. The key to making profits during this season is to adopt the right approach and offer better user experience.
The web stores needs to give a proper attention to the products and service that are being offered in order to give a kick start to the season sales. The online store owners must take proper steps to counter the expectations of the customers. If proper arrangements are made before the commencement of the season then the chances for the web stores are quite high to earn significant amount of profits with enhanced sales.
Let us discuss what preparations can be made by the web store before the commencement of the season sale.
1. Easy browsing options
As the season sale is about to commence, the eCommerce websites must take all the possible scenarios into consideration. As getting higher website traffic is expected, thus, the website must ensure seamless browsing. One of the ways to ensure it by providing quick log in. The store admins can use the Prestashop Social login, Magento social login or OpenCart social login plugins for the respective platforms. feature to enable the customers to browse the store using the social login feature. The lengthy sign up forms may upset the user and the user may exit the web store. Thus, the feature of social login will help the web store to lure more customers to make a purchase for the web store.
2. Re-stocking the products
The season sale will attract a large number of people to the web store. Most of the people have already waited for a long period of time in order to make a purchase. Hence, chances are that the customers will make more purchase of the products quantity wise. Thus, the web store owners need to manage his inventory in sufficient quantity so that there is no shortage of the products if in any case the demand rises more than expected.
3. Improving the website performance
One of the important aspect would be the improvement of the website performance. According to a survey, “Nearly 40% customers tend to exit the web store, if the response of the store is delayed by 3 seconds”. Now, if the season sale arrives which will bring more than the expected traffic to the web store and in this case the web store owners wouldn’t want to provide the customers with a poor website performance. Thus, the web stores must be optimized properly before the season sales for better commencement of the sales and at the same time making more and better sales.
4. Customize the web store
The web store must be customized properly before the season sales. Incorporating landing pages for that particular event is another way to attract more and more conversions. The customization process consists mainly of making the web store match the season theme. It helps the customers to connect them emotionally with the web store and they can make better sales. Moreover, the season sales witnesses the customers using every possible mediums to make a purchase. This is one of the reasons that a mobile app is needed for the eCommerce businesses. The store must be made reachable and approachable by everyone.
5. Payment options
The payment options is also one of the main reason for cancellation of multiple transactions. Thus, the web store must be ready to provide the customers with plenty of available options in order to pay for the items that they have purchased. As the season sales attracts a large number of customers, thus not everyone prefers a single option to make payment. Therefore, multiple payment options should be made available by the web stores so that everyone has a smooth and better experience while making the transaction.
6. Maintain Shipping Assistance
With more sales rises the problem of shipment. Thus, the webs stores must prepare for the worst from the beginning. As, the number of orders would increase, so would be the problem of delivering them. Therefore, an additional care must be given to this matter. The web store must provide the shipping assistance to every customer with respect to the amount or the zone of the products to be delivered. Therefore, a special concern must be given to this matter in order to win the customers trust and make a special bond for their next sale.
Over to You
The commencement of season sale is followed up by chaos and load. Therefore, the web stress must make proper arrangement before the start so that they can end the sale on high nodes. Basically, the commencement of sale must be made after the web store is sure to be ready for taking orders to delivering them. A small confusion during the sale may result in heavy losses and most of all the web store may lose the potential buyers too. Gear up your website for the holiday sales and reap the desired results.
The inclusion of mobile apps in order to promote the eCommerce store has proved its worth. Most of the web store owners have already started to use mobile apps in order to promote the store. The mobile apps provide a better and clear insight of the services delivered by the web store. The apps are easy to access and at the same time they make the concept of online shopping easier for both the seller and the customers. The popularity of smartphone usage and urge of the online shoppers to get everything then and there has added to the need of the merchants to upgrade their businesses on the mobile platform.
At the same time in the current era of globalization, an eCommerce store would like to go global in order to collect better revenues. In order to do that, various new options and features must be incorporated to the mobile app, to ensure the success. The web stores must be ready to tackle all sorts of situations that they are likely to face in different regions. One of the biggest challenges faced by the online companies while catering their customers globally is the Language Barrier. English cannot be used as a mode of interaction in the various regions.
How RTL languages can help you in targeting Middle-Eastern Countries?
The Middle Eastern retail market is growing rapidly in the past few years along with mobile commerce. As to believe a report by Statista, revenue in the eCommerce market amounts to US$20,744m in 2019. This makes it a compulsion to grab this opportunity.
In order to target the audience from these countries, you need to curb out the language barrier. Your Mobile App could easily do the task for you. All you need to do is to just go for such eCommerce mobile app solution for your online store which fully supports these Right to Left languages.
Thus, being multi-lingual is one of the biggest necessity of m-commerce. The eCommerce mobile apps must support the multi-lingual feature. One of an inevitable language issues faced by companies operating globally is RTL support. There are countries that use language like Arabic, Hebrew, Urdu and other that runs in RTL format. So, it becomes necessary for the web stores to provide this particular feature in the mobile applications.
Let us throw a brief light specifically on the concept of RTL support. What exactly is it and its advantages to the online companies.
What is RTL?
RTL stands for Right to Left. It is one of the format of writing where the words start from right and ends towards left. Since the users of these languages make a huge customer base, the mobile commerce ecosystem cannot flourish without taking them into consideration. With the help of RTL support feature in mobile app, you may easily run the app in following languages:
Arabic
Urdu
Hebrew
Dhivehi/Maldivian
Kurdish (Sorani)
Persian/Farsi
Aramaic
Azeri and many others
How can the RTL support help?
It won’t be wrong to state that keeping your business at an arm distance from the target audience is the need of the hour. In order to stay ahead of competition, you need to ease out the shopping experience of the customers. Listed below are some of the ways in which this functionality helps the online merchants.
Better Customer Interaction
The immediate advantages of using RTL system to a web store may include better interaction of the customers from a particular region. The righteous quote, “Language removes all barriers” apply here too. The customers from these regions are able to read the contents of the web store in a much better and focused way. It helps them clear their thoughts about particular product provided by the app and helping the seller in making more sales.
Skyrocket your conversions
Most of the countries do not follow the general trend of English. For instance, Saudi Arabia is a hub for growing all the business and new ideas. Any web store wouldn’t want to keep themselves out of these region. The fact is that almost 90% of Saudi Arabian interact using Arabic. Thus, the concept of including RTL and LTR multi-lingual support features in your mobile app is a must if you wish your web store to grow and prosper regardless of the culture and language barrier.
Build an app for your oversees clients
English is definitely a universal language, but in today’s cut-throat competition, just sticking to one language is not enough. With the increasing market penetration of internet, even the countries that are not well-versed with this language can offer you a huge chunk of the customer base. Countries that use right-to-left writing style can be your prospective market. Having RTL support can help you build an intuitive eCommerce mobile app for the international client. Moreover, by offering the products in their native language, you can create a strong customer relationships as well.
Boost the app’s authority
Every user will evaluate your eCommerce mobile app on the basis of features that you offer. When almost every app is offering the same features and similar kind of products to some extent, finding the contents in their native language will definitely delight them. Depending on how well you’ve structured your content, the RTL support can definitely give your eCommerce mobile app a competitive edge.
Optimized UI
Just like any other language, RTL language does have their own user base. The people using these languages is vast and ignoring them will definitely cost you some easy conversions. Hence, the eCommerce store owners need to include this as one of the features in their mobile apps. It helps the customers to make a better purchase and at the same time the seller could reach out to potential buyers with minimal efforts.
Over to You
eCommerce mobile apps are the latest trends which are here to stay. Therefore, online merchants must try to make the web store more interactive and supportive by providing various features and innovative idea in mobile apps. Not only it provides convenience to the customers in making a purchase but also ensures the seller that the customers are able to connect them in a much better and organized manner to the web store.
Knowband offers a surefire way to take incorporate this functionality in your business. Our eCommerce Mobile App Builder offers an effortless way to tap the larger audience globally with the multi-lingual and RTL support. All the eCommerce store owners on PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, Shopify platform can easily go mobile and target the worldwide mobile shoppers irrespective of all sorts of language differences.
The introduction of mobile apps has made the concept of marketing way too easy for the sellers. With more than 4 billion people having access to mobile phones, it has made it easy for the eCommerce store owners to grow their store and get better sales. The better advantages to introduce mobile apps in order to grow business is due to the easy accessibility to the users. The visitors don’t need to access the web store using the desktop site and at the same time, a large number of mobile users makes it easy for the seller to improve their product visibility.
The idea of adapting to mobile apps in order to get better growth and sales of the web store is trending Most of the eCommerce stores have either shifted towards mobile apps or are shifting towards them. They provide a better platform to grow the store. Meanwhile, the seller can always be sure that the convenience that the customers have while accessing the web store by using the mobile app is quite better rather than accessing web store from desktop sites.
One of the better approach to shift your Prestashop store to the mobile app is by using Prestashop mobile app builder. It helps the stores to get a mobile compatible app for better growth of the store. According to a survey, “Almost 76% of the customers prefer to make an online purchase by using mobile apps”. Thus, it shows the effectiveness of mobile apps in boosting the sales of the store. Moreover, mobile apps prove to have a better rate of conversion than desktop sites. This factor compels most of the web store owners to get a mobile app for their eCommerce store.
While there are many hidden facts about the mobile app which are not commonly known by everyone. Let us discuss some of the facts that may encourage you to get a mobile app for your store.
1. Compatibility
One of the best features of the mobile app is compatibility. The mobile apps redesigned in such a way that they can work with any platform. According to research, “Android and iOS contribute to 99% of the total mobile phone UI”. Thus, mobile apps are designed in such a way that the seller can get the compatibility with any of the OS. It helps the store to gain the required customers irrespective of the OS their mobile phones work on. Hence, mobile apps serve the purpose of all mobile users. Mobile app helps in improving product visibility to every customer.
2. Customizable Design
Most of the time, a store owner would want to develop a mobile app which showcases the best features of the web store. Thus, the seller would want to customize the app in their own way. While the mobile apps are fully customizable and allow the seller to edit every single feature of the mobile app. The seller can decide the color of the font to the display picture of the mobile apps. It helps the seller to be expressive and at the same time, the better appearance encourages the customers to explore the web store as per their needs to find better products.
Nowadays, there are various automated modules which allows you to design the home screen on your own. The store admin can easily showcase a desired theme/occasion just by adding various attributes (Banners, Sliders, Products, Categories etc.) from the module backend. Moreover, you even get the full access of web-admin panel to configure every functionality of mobile app. Further, more info about mobile app designing could be found here.
3. Responsiveness
The response generated by the mobile app builder is quite large as compared to the desktop sites. Hence, this makes a plus point for the seller to get a mobile app for the web store. The mobile app catches the customers quite precisely and offers them various features which were not accessible using desktop sites. The responsive feature of the mobile app helps the seller to grow the store in a unique way and generate better sales and at the same time gets immediate conversions. The eCommerce mobile apps with multiple screen-size support work effectively on all the handheld devices and enhnaces the shopping experience of the users.
4. Enhanced Visibility
Mobiles are quite popular in comparison to desktops or laptops. Most of the people have access to the mobiles which makes it a better medium to promote the products. Thus, the seller can be ensured that the visibility of the products is not compromised using mobile apps. At the same time, mobile apps prove to be more effective in engaging customers. The customers are more likely to visit a web store from their mobile phones as compared to desktop sites. The additive feature of reachability of the customers to mobile phones rather than to desktops proves to be an added advantage of having a mobile app for the web store.
5. Interactive User Interface
One of the immediate advantages of using eCommerce mobile apps is because of better interaction with the customers. Most of the time a customer is looking for a better platform in order to make a purchase. Thus, mobile app proves to be more interactive as compared to desktop sites. The customer could get better deals and offers using the mobile app. In the meantime, mobile app builder provides the feature of social sharing and instant purchase which helps the customers to make a purchase without having to spend a considerable amount of time. This helps the customers to make a better purchase and at the same time have fun and good experience with the web store. The mobile app builder ensures the seller about the re-arrival of the customers to the web store for their future purchases.
Conclusion
Mobile apps are one of the advanced methods to promote the eCommerce store. The sellers need to provide the customers with a better and portable approach to make the purchase and with the growing popularity of mobile phones, it has become quite easy to do so. The mobile apps can be molded as per the seller’s convenience and in the meantime providing the customers with better services and experience which encourages them to visit the store again.
KnowBand is offering the pre-configured Mobile App Builder solution to convert your store website into a native mobile app in a few clicks. Even, if the eCommerce store admin is not having any specialized knowledge or technical knowledge he/she need not worry! This Mobile App Maker module is also providing the mobile app in the easiest and cost-effective manner. KnowBand provides the best Mobile App Builder plugin for various platforms like – PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, and Shopify.
The mobile app creation process with Mobile App Builder plugin is just a matter of a few steps:
Step 1: Purchase the automated Mobile App Builder module from the KnowBand store.
Step 2: Share all the specifications/requirements regarding the app with us.
Step 3: Get the APK/IPA in one day for publishing on app stores.
