Knowband Blog | Ecommerce Modules

Every online shopper would be familiar with “Add- to- Cart” button which is present on every eCommerce store while making a product purchase. This extraordinary “call- to- action” button is not just a website element but it is definitely much more than that. You might be thinking that we are exaggerated things now but truly you would be quite amazed by the amount of information it could convey to store owners like you. I know you all must be quite eager to break the suspense and mystery around these “Add- to- Cart” button. Here, we present to you some of the crucial information that is conveyed by this simple looking CTA button.

1. Information about product and pricing-

Add- to- Cart button has a direct relationship with the characteristics and product checkout rate on an eCommerce site. If a particular product on your site is not being added effectively into the shopping carts of customers, there could be a plenty of reasons that may be working behind this non- engagement and ignorance about a product. It could be possible that the reasons for this low product addition can be a cluttered and non- engaging website design and navigation, problem in product selection, presentation of the product on your site, pricing or any other such factor. If you are truly serious about improving all these given areas, you can take the assistance of various amazing eCommerce extensions from Knowband store that can prove to be a big relief.

2. Insight about marketing and promotional strategy-

By analyzing the add- to- cart rates on your eCommerce store, you can have a clear understanding about which product promotion strategy is working for you or not. This will help you in measuring the true potential of your marketing strategies be it email marketing, digital marketing, social media marketing, PPC campaigns and other such mediums. In this way, you can have a clear insight about how can you target your customers in a better way and where you need to invest your time, money and efforts.

3. The performance of your checkout process-

With a clear difference between the add- to- cart rate on your site and the cart completion rate, you can have a clear view about the importance of a business and its rate of expansion in the near future. There are several customers who eventually come onto your site but often don’t turn up as a potential customer. The reason could be plain simple about the absence of an enthralling checkout process on your process which is making the online shopping a bit complicated task. You need to remove the unnecessary checkout fields and formalities that can improve customer engagement and eCommerce conversion rates for a complete business overhaul.

4. Fulfillment of the promises made to the customers-

Customers are eager to add a particular product on their shopping cart only if it fulfills all its requirement criteria. You need to analyze the browsing behavior and shopping pattern of your clients for providing products according to their interest and choice. If you are viewing higher add- to- cart rates on your site, it means that your targeted customers are happy with your business. Don’t turn away your attention from this crucial aspect as it can have a severe dent in the prestige, sales and eCommerce conversion rates for a better business future. Apart from this, higher add- to- cart rates means less bounce rates and higher customer engagement for improving your business fortunes.

It is not a hidden fact now that add- to- cart rates can make a big difference in the fortunes of your business entity. Don’t keep your eyes closed to that add- to cart button on your eCommerce store as it can make a tremendous impact on the overall conversion rates and product sales. If you want to make the optimum use of call- to- action button on your site, you can take the help of unmatched eCommerce extensions of Knowband store that are simply unique in features, functionalities and price.

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There has been a boom of communication mediums around the world but still emails are the most preferred and popular medium of business- to- business and business- to- consumer engagement for various business entities around the world. They are prompt in delivery, more economical when targeting a large number of users and are more reliable than any other customer engagement mediums. However, gathering email addresses from your customers has become one of the most challenging issues now a days as people are more concerned about their online privacy and security. Due to this, customers are often reluctant while sharing their personal details which causes a strong impact on the conversion rates and customer engagement process. If you want to be a champion in this field, you need to pay heed towards these crucial tips that can help in increasing the count of your email addresses for the growth of your business entity.

1. Ask email addresses of your customers in a logical way than a compulsive one-

There is multiple ways of saying a particular thing and it is your way of communication that actually matters in a business environment. You need to master the art of customer engagement in order to facilitate a seamless access of required details from clients like email address, contact information and other such crucial information. Make it a part of your website so that consumers can feel more connected and can share their personal information in a seamless manner.

2. Simplify your sign up process for effective customer engagement- 

You need to remove the various bottlenecks that are hurting the seamless registration of customer on your site. Include only relevant and important fields that can’t be ignored during registration process for facilitating a seamless account registration. If you can make your “sign up” process more engaging and customer friendly, you will effortlessly achieve more customer engagement and user sign- ins. Apart from this, make your sign up process more compelling and persuasive for your site visitors. If you want, you can also utilize the various OpenCart extensions like OpenCart Social Loginizer, OpenCart Auto Subscribe, OpenCart Newsletter Integrator and such others for helping customers in this crucial sign up process.

3. Utilize the availability of existing email lists-

If you have the access to existing bulk email addresses, you need to make effective use of them for achieving higher sales and conversion rates. It would be in the interest of your business if you can make use of email marketing softwares for higher customer engagement and eCommerce conversions. Some of these wonderful email marketing softwares are ConstantContact, MailChimp, Aweber and others that can help in seamless targeting of consumers through bulk email messages.

4. Decide the appropriate position and location of your “sign up” process-

In order to grab maximum customer attention and account registrations, it is important to place your “sign up” form at the appropriate position and location of your site. If user can find it comfortably, you can expect more account sign ups and can boost your business chances. With the help of our plugin development services company, we can provide you wonderful customization services through our eCommerce social extensions which are available for Magento, OpenCart and PrestaShop store owners. These feature packed modules can provide freedom to decide the appropriate location and placement of your login options for higher customer engagement and sign ins.

By following all these crucial tips, it will not be difficult for you to achieve high customer registrations and have access to increased email addresses. If you have the email addresses of your site visitors, it will not be a herculean task for you to grab high eCommerce conversions and sales on your online store.

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It would not be hyperbolic to say that the “Present human generation is driven by the smart phones and tablets” that have become an indispensable part of our day- to- day lives. It is not just a medium of communication but is now playing multiple roles of business promotion and shopping. Due to the widespread use of smartphones and tablets, more and more people are now doing online shopping through these devices. Due to this sudden change in the consumer purchasing behavior, mobile apps development have become the business necessity that has been driving conversions and sales around the world. If you don’t have a productive mobile app for your online store, you can lag behind your rivals. Here are the few reasons that can help you achieve a mind blowing mobile app for your eCommerce store.

1. They are loved by online shoppers-

Mobile phones are actively used by people all around the world. With their increased use, people are now using mobile phones to browse a particular eCommerce site and are interacting through mobile devices instead of desktops and laptops. Considering this changing consumer pattern, you need to have an amazing mobile apps that can help your mobile users to shop freely on your eCommerce store. Always remember the fact that consumers are browsing an eCommerce site with the basic intent of making a product purchase, so design your mobile app accordingly.

2. Mobile apps make payment process much easier-

Every online shopper is looking to make a quick product purchase but this experience is often hindered by the complicated and time consuming payment process. To simplify this crucial task, you need to design your mobile app in such a way that it can integrate the popular payment methods for a seamless checkout purpose. Your mobile app could remember the payment entries for a user and can help him/her for a faster checkout experience and conversion rates.

3. Mobile apps provide the facility of push notifications-

With the help of mobile apps, store owners can provide a streamlined and personalized user experience for its Android or iPhone users. By integrating your push notifications with various eCommerce extensions, you can provide location based push notifications or alerts to your customers regarding various special offers. Through these push notifications, store owners can inform their customers about various events of their eCommerce stores for better customer engagement and product sales.

4. They offer a more controlled user experience to customers-

Due to the limited screen size and navigation capability, mobile app developers need to provide an amazing app that can optimize the shopping experience for various online shoppers. Based on the targeted mobile platforms, you can get your mobile apps designed in such a way that can provide a mind blowing user experience to your customers based on a particular mobile platform such as Android, iOS, RIM and such others.

5. Owners can utilize the built- in features of mobile phones for their business use-

Every basic mobile phone is equipped with various in- built features like location tracker, camera, microphone and such other components that can be utilized for improving the shopping experience of your mobile users. If your app can make best possible use of these features, you can be successful in grabbing maximum customer attention for better conversion rates and sales.

6. They help in improving your social presence and brand identity-

Mobile apps can do wonders for your social presence and reputation among your business rivals to boost your growth chances. You can utilize the plugin development services of companies like Knowband that can provide feature packed eCommerce extensions for integrating social media platforms with your app. Once, your customer can seamlessly access his/her social accounts through your app, social engagement and reputation of your eCommerce store will certainly thrive properly for optimum business results.

It is definitely the high time to design a mind blowing feature packed mobile app for your eCommerce store for achieving higher conversion rates and sales. If you are still not serious in this aspect, you will surely face the severe consequences of the changing business winds that can ruin your business fortunes. Always remember that “A small app can change the face of your entire business and can act as the growth engine” inspite of the cut throat competitive business environment.

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In this busy lifestyle, nothing comes as a fresh breath of relief if you can get your desired goods and products at your doorstep without any need to roam here and there for making a purchase. It will actually be a divine feeling and thank God, it is actually possible due to the emergence of numerous online marketplaces and eCommerce stores around the world. Gone are the hard days when customers have to go to each and every shop to purchase a particular product and had to handle multiple shopping bags simultaneously. This eCommerce segment is acting as the “new found love” for shopaholics as it has made shopping a much simplified task than before. The success stories of eCommerce companies like Amazon, eBay, Alibaba, Flipkart, Snapdeal and such others have shown that there is a huge business potential in this business segment.

With the changing consumer preferences and business opportunity, numerous foreign investors are pouring their dollars (FDI) in various eCommerce companies for making a quick fortune. Among the global markets, India has emerged as the favorite destination source for eCommerce business given its huge market demand and the economic stability amid global slow down. In a further push in this area, the government of India through guidelines issued by the Department of Industrial Policy and Promotion (DIPP) on 29th March, 2016 has allowed 100 percent foreign direct investment (FDI) in eCommerce marketplace model through automatic route. With this big announcement, the cent percent allowed FDI is applicable for B2B (business- to- business) transactions under the automatic route and is exempted for the inventory based model of eCommerce.

Before we scrutinize much about this latest development, Online marketplace model as per the official statement of concerned ministry refers to “An information technology platform by an eCommerce entity which acts as a facilitator between buyer and seller on a digital and  electronic network”. Similarly, an inventory based eCommerce model means “An eCommerce activity where eCommerce entity owns the inventory of goods and services and sells their product/services directly”.

Now, as per the changed norms, it will be much easier for foreign investors to put their money in this eCommerce business segment but there has been a sense of alertness among various eCommerce companies due to the limitation of cap of 25% for the vendors that are selling their products on eCommerce marketplace stores. Further, this sector has attracted maximum FDI in the previous year of 2015 and remains a key promising business segment in the many more years to come. With the growth in online marketplaces, there is a generation of around 20 million jobs in the country by year 2020 as per the estimate of Gurcharan Das, an eminent author, commentator and former CEO of Procter & Gamble India. Apart from this, this sector is expected to see a growth of around $19 billion in sales with an involved seller community of 1.3 million in the same time period. Considering these crucial statistical figures, you need to think seriously about venturing into this business area.

This is definitely the “Now or Never” kind of business scenario and you would not like to miss this business opportunity with the current changing market scenario. It is the most opportune moment for you to enter into this eCommerce business segment by availing the exceptional eCommerce marketplace development services of a reputed company. If you are not having any idea about one, we will recommend you to avail the unmatched services of Knowband which specializes in the eCommerce plugin development services. With our feature packed eCommerce marketplace module, you can effortlessly turn your eCommerce store into an online marketplace for grabbing the most in this present changing business scenario. Get in touch with us and we will ensure that you are prepared enough to make your mark in this promising business segment with the support of our exceptional workforce, global business exposure and technical know how.

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