Etsy is a professional online marketplace specifically engaged in online trading of vintage and handcrafted products. The site also regulates the buying and selling of art products such as jewelry-making tools, wire, and beads.
Etsy provides a very easy and quick way to add products in your shop. Adding products in your shop is a cakewalk, through which you can showcase your products to your customers. This article will walk you through the process of adding a product or activating/deactivating the product listing in your Etsy shop.
A) STEPS TO ADD A PRODUCT ON ETSY MARKETPLACE:
Step 1: Login into Etsy
Got to https://www.etsy.com/. Login to your Etsy account by clicking the “Sign in” option provided in the top right corner.
Step 2: Shop Manager
After you have successfully logged in, click on the “Shop Manager” in the top right corner.
Step 3: Listing
In the “Shop Manager”, you will find an option “Listings” on the left menu. The option displays all the products you have added to your marketplace.
Step 4: Add a listing
Click on the “Add a listing” button in the top right corner, the option lets you add the product’s photo and other details of the product.
Step 5: Adding Photo
Click on the “Add Photo” option and upload a photo of the product/item. After this, you will be able to see the image of your products listed by you.
Step 6: Add details
Fill all the details of the product/item like title, categories, description, production partner, a primary and secondary color, size, price & quantity of the product and other relevant details. The description of the product should be accurate and meaningful so that customers can understand the product in detail and can go for instant purchases without any inconvenience.
Click on the “Publish” button to make items publish in your store. Now your products are visible on the front end of Etsy Marketplace.
Once the above steps are completed, the item will be public on your store.
Video for adding a product on Etsy
B) STEPS TO ACTIVATE/DEACTIVATE THE PRODUCT LISTING ON ETSY MARKETPLACE:
Etsy also offers sellers access to renew/hide and activate/deactivate items from the Etsy Marketplace. There are times when you add product to your store and you can’t have enough supply to deliver. That is when, Etsy lets you deactivate your listings for items you can’t provide to your customers and then reactivate them later.
After logging in to Etsy. Complete the first 3 steps listed above. After that you can follow the steps as follows:
Step 4: Settings
In the listing tab, there is a “Settings” option, which will give you options to manage the product.
Step 5: Activate/Deactivate Product
Click on the “Activate/Deactivate”. The store will ask for confirmation, on confirming the same, the store will activate/deactivate the product. Once deactivated, the listing will not appear in your public shop.
For reactivating the items, the seller needs to check the whether the listed item is expired or not. For expired items, the seller needs to pay 0.20 USD to renew the item. For inactive items who haven’t expired, reactivating is free of cost.
Video for activating/deactivating product listing on Etsy Marketplace:
Over to you:
Selling on Marketplace like Etsy could be the best decision as it provides huge audience access all over the world. This could let sellers earn a huge chunk of profits. Now the decision of selling on a Marketplace is totally up to you! The Etsy marketplace is doing everything to be the best in the industry and certainly, a good opportunity for you get on the bandwagon. Are you looking to integrate your store with the Etsy marketplace? Knowband’s offers Etsy Marketplace Integration for various CMS platforms like PrestaShop, Magento, Shopify, and OpenCart. It offers an easy interface to integrate your store into an Etsy marketplace.
We are now almost at the verge of welcoming the year of 2018. You must have planned your strategies to ramp up faster, sell more and more, have better SEO ranking, beat your competitor and so many things. 2017 has been a year of eCommerce where competition has grown way faster than the total growth of the eCommerce market itself. This means, sites would have to come up with something new, unique, and extraordinary to gain the traction of customers.
Consequently, this has led to various research and developments which have given exciting trends to the eCommerce market this year. Here, I am going to discuss various eCommecre trends and developments that have happened this year, and also those who are yet to happen and we would be seeing them in the upcoming time.
1. Growth of Digital Payment wallets
A few years ago cash on delivery was the most preferred payment option by the customers. Reasons are:
Users did not trust the online payment option
Users did not trust the website to deliver the product on time or even deliver the product at all after getting the payment in advance.
Well, the conception was cleared gradually, and people started using online payment options through their debit/credit cards, or net banking. With the next development in terms of Digital Payment Wallets, like Apple Pay, Amazon Pay, and PayPal etc, customers no longer need to take out their credit/debit cards to make a payment online. These payment wallets provide an option to directly pay online by using a fingerprint scanning or a pin number only.
The adoption of Digital Payment Wallets by different businesses and customers has been in trend from 2016 and 17 itself, and it will only grow in 2018. With faster payment processing and least requirement for user input, they provide an enhanced user experience to the customers. I can predict that a huge number of customers in the coming time are going to expect eCommerce stores to offer multiple Digital Payment wallets as a payment option.
2. The race of Faster Product Delivery
Over the past few years the rate of eCommerce product delivery has decreased dramatically. There was a time when you have to wait for weeks, or even a whole month to get your ordered product in hand. However, the current situation has become faster and precise in terms of product delivery. There are various factors which have helped and encouraged the store owners to quicken the same.
Grown up competition and comparative shopping by the customers where they can compare the product delivery time, product price, and a lot of variables of the same product being offered by multiple sites. The site having the fastest delivery time may get the order.
Development of automated and multi-sync inventory management system has made the process of product dispatch faster.
Automated Pick Pack systems have reduced the chances of error while labeling and packing a product box for delivery.
Adoption of click and collect method. The collection centers of the eCommerce store are the place where customers after placing an order can personally visit and collect their product even on the same day.
There have been a lot of development in product delivery in the past few years, but the most exciting one that I look forward this year is Amazon’s ‘Drone Delivery’ being termed as ‘Amazon Prime Air’. Amazon tested its first Drone Delivery on 7 December 2016 which was a success. Amazon’s drone delivered an item of around five pounds weight which took less than 30 minutes from the nearest Amazon docking station. This is exciting, we can hope that 2018 would be a great year for product delivery with such innovations. Hopefully, Amazon will soon expand the service to other corners of the globe.
3. Personalized shopping with Artificial Intelligence
This trend has now become an evergreen item in trending list for any year from the past several years. This is complex and trickier, but the most looked forward development. The scope of AI is not limited to eCommerce only, it has a lot to do with any of the fields you can think about. For eCommerce, despite it’s still in development and will continue for very long, it has already contributed a lot.
Did you think how Amazon shows your previous viewed products on your homepage only?
Artificial intelligence is tending to reach a level where it can help in our daily lives. The growth of AI based digital assistants like, Google Assistant, Siri, Cortana, Alexa on Amazon Echo etc have made it possible to talk to the machines.
The same technology is being used to integrate chat bots on eCommerce sites, where users can chat with the robots and get an instant reply for their queries. We can hope in the coming future that AI will work even better and we would be seeing the interconnected networks of different devices controlled by AI. It wouldn’t be a surprise if Google Home will order the grocery online (when grocery stock is exhausted) without even you telling it to do so. Well, that’s a certain development to come, but it’s far for now. However, the current AI development is perfectly a trend to follow this year in eCommerce.
4. Mobile commerce
It’s an old news now. Mobile devices are being used more than desktops to browse the internet, especially the eCommerce sites. The twist is, if we ignore the mobile apps, hardly a few eCommerce sites have a perfect mobile experience for their customers. As a result, shoppers use this highly accessible platform to either window shop or just check the product. To purchase a product they wait till a desktop or laptop is around.
The reason is, the mobile interface of most of the sites is not user-friendly as if they have completely ignored that their products can also be purchased from the mobiles too. Especially, the checkout pages are not at all designed for mobile, this makes users doubtful about the security, speed, and convenience of the mobile checkout. Moreover, mobile checkouts or even the normal pages are hardly fast enough, most of them are not responsive at all.
Did you know that 40% of people abandon a website that takes more than 3 seconds to load?
Luckily, with search engines like Google totally supporting the mobile-friendly sites in their ranking algorithms, many sites have started focusing on the mobile versions of their sites too. The growth of one-page checkout systems is also one such innovation in the mobile as well as desktop commerce. One of the latest trends from Google in this category is “Google will now start indexing mobile sites first”. It’s an interesting trend to follow this year.
Furthermore, the growth of Digital payment wallets discussed above is also a crucial element in the Mobile commerce growth. With easy and quick payment options, customers are using mobile checkouts more and more with the digital payment wallets.
5. Competition for local market has heated up
The big eCommerce giants like Amazon and eBay has significantly expanded their customer base across the globe. With their presence in the local market of various countries, the local online retailers are also trying their best to keep a hold. This fight for the local market is providing different opportunities to the local online shoppers- reduced product prices, free shipping options, faster delivery time, and a lot more.
Flipkart and Indian eCommerce giant has recently got $1 billion investment from Tancent and Microsoft, even eBay is expected to invest $500 million in the upcoming days. – information source
The heat of the competition can be judged with the Amazon’s move to invest $5 billion in its India operation. Earlier the investment was around $2 billion, which Amazon increased dramatically to $5 billion. – information source
Whatever be the reason for such a huge investment in the local market, it would be interesting to see how it goes for both the local and international giant.
6. Google’s direct attempt to break into premium CRO tool market
This time Google has entered in the premium CRO tool market with it’s two new products- Google Optimize and Optimize 360. Google Optimize is a free A/B testing tool, while Optimize 360 is a more advanced version which comes as a paid service. For a long time, both of the tools were in beta version, whom Google finally made stable in March 2017.
This trend would be an interesting one to follow by the eCommerce store owners. It would be more interesting to see, how these offerings are going to affect the market of already established third-party tools like Adobe Target, Optimizely, VWO, and MockingFish etc.
7. Integration of eCommerce stores with marketplaces like Amazon and eBay
Selling on the popular marketplaces is a wise decision to take. However, when you already run your own eCommerce site, it becomes a bit difficult to manage your site and marketplace store separately. We already know that selling on these platforms can bring a lot of sales to your business depending on various factors. What if you have an eCommerce store of your own, it doesn’t mean you can’t sell on marketplaces.
Considering the situation, the marketplace integration solutions are the important development that you should follow this year. Integration solutions have been developed by various developers for various eCommerce platforms which enable the site owners to integrate their marketplace store’s dashboard on their site back-office itself. Using these solutions site owners need not manage both the entities separately. They can perform everything as a marketplace seller from their own website itself.
“This article takes you through the benefits of social login in an eCommerce website and also discusses the Social Loginizer module by Knowband that would help you put up the social login options on your website without any hassle.”
Visitors are often prompted with a sign-up form as soon as they enter an eCommerce website. This creates a troublesome experience for the users, and it gets even worse if they do not have the option to skip the signup process.
But thanks to social login, which has made the registration task simple and easy. Social login plays a vital role in eCommerce as far as the user experience and conversions are concerned.
As a netizen, you would have surely come across the social login option on a majority of eCommerce websites or in their related mobile app as well.
What is Social Login?
Social login also referred to as Social sign-in, helps users to sign-up on a third-party platform using their existing login information from social media networks like Facebook, Instagram, Twitter, etc., hence avoiding the need to create a new account. It is designed to simplify registration and eliminate the manual registration process so that it does not take too long for people to signup.
How does Social Login work?
Step 1- User selects the desired social media network.
Step 2- System sends a login request to the selected social network.
Step 3- User is asked to enter his/her login details (if not logged in already). Then, a pop-up prompts that tells the user that it would be collecting some information. Only after the user approves, the user is registered through his/her social media account.
Social Login Examples
Let’s check out some social login examples. A few popular websites offering social login facilities are-
1. Quora
2. Canva
3. Pinterest
Benefits of Social Login
Have you ever considered the advantages of using social login on your eCommerce website? Well, if you haven’t been providing the social login options to your visitors yet, you have already missed out on a huge chunk of potential customers.
But before it gets too late, let’s try to understand why it is essential to have the social login option on your website today. In this article, I have highlighted the 10 major benefits of social login in eCommerce.
1. Easy and Quick Registration
The primary benefit of social login is that it offers a simplified, quick and easy registration.
It is quite frustrating for users to create a new account every time they visit a different eCommerce store. Social login proves to be a boon in such cases. It offers convenience and helps customers get rid of the registration process within no time and in a single click.
2. Social Login Increases User sign-ups
Since social login offers trouble-free signup experience and it creates higher possibilities of successful signups. This is the first step towards an enhanced user experience which encourages users to create an account on the platform they are present at.
The more people signup, the more people you will have in your email list. And since people aren’t bothered about creating a new account, they are more likely to sign-up.
Adding to the benefits of social login is it helps to reduce cart abandonment. It turns a tedious checkout experience into a user-friendly checkout.
Online shoppers are often forced to go through a mandatory registration process during checkout. It can be a barrier in successful conversion and lead to cart abandonment.
A social sign-in option on the checkout page can reduce the cart abandonment possibility and increase your conversions by allowing a hassle-free checkout experience to users. It ensures that the flow of the checkout is not disturbed. It is also one of the best strategies for checkout optimization.
4. Reduces Bounce Rate
People who hate filling up the registration form can take an instant exit from your website as soon as they are presented with a sign-up form, leading to an increase in the bounce rate.
Availability of a social login encourages a customer to sign up in a quick span, hence reducing your bounce rate and increasing the average site time simultaneously.
5. No Need to Remember Passwords
One of the major benefits of social login is it puts an end to the headache of remembering passwords.
People experience password fatigue when they have to create a new password for a new website. And it gets extremely difficult to remember multiple passwords. A study suggests that 86% of the users feel bothered by having to create a new account because of remembering yet another password.
Social login reduces password fatigue by allowing visitors to sign-up using their preferred social account on multiple platforms. It avoids the need to create a new password.
6. Fewer Login Failures
Due to password fatigue, people forget the password which they created earlier or find it hard to recall while trying to login in the future. This eventually leads to users taking an exit from the website.
Though websites do offer the option to recover or reset the password, people avoid it as that would create more confusion to remember a number of passwords.
Since social sign-in avoids the need to remember passwords, the possibility of login failure becomes way too less.
7. Improves Mobile Conversions
Today, more than half of the shopaholics prefer mobile devices to shop online. Therefore, you simply cannot overlook the importance of having an optimized eCommerce site for mobile.
Social login on a responsive website makes it easy for mobile users as well to signup via their smartphones. It increases your mobile traffic and helps you grab more mobile conversions.
If you have a mobile app of your brand or planning to launch in the future, do not forget to implement the social login option in it.
8. Helps to do Target Marketing
Social login provides you with more customer data, which you can utilize to target a specific audience in your marketing campaigns. This may include information like name, email address, gender, age, location, etc. Moreover, netizens always keep their social profiles updates, which gives you more and accurate information about a user.
Marketers can use this social data to send personalized content and make their email marketing campaigns more effective.
9. Provides Comfort
If your brand isn’t popular, it is likely that users would not find a comfort zone on your website.
However, if you provide them with something like Facebook, Google or Instagram login, it will develop a sense of trust and they would not hesitate to signup.
10. Capture real Email addresses
Though I have put it under the benefits of social login, I am not highly convinced with this point as it can be a pro as well as a con sometimes.
Talking about the good side is that you will get verified email addresses when a user opts for a social login option. I mean if a user is ready to register through his/her social media account probably means they have provided accurate information on that particular platform.
Conversely, this can be a con as well. Social media especially Facebook has a huge number of fake accounts and those are the users you would not like to target, neither they will give you any profit.
Social Loginizer by Knowband
The module can incorporate up to 15 social login options on your eCommerce website. It offers sign-up/log in through Facebook, Google, Twitter, Instagram, LinkedIn, Amazon, Yahoo, PayPal, Live, WordPress, Dropbox, Vkontakte, FourSquare, Github and Disqus.
Moreover, it lets you add the social login block on multiple pages like Home Page, Product Page, Checkout Page, etc. And you can also customize the social icons.
Knowband provides the Social Login module for various eCommerce platforms like Prestashop, OpenCart, Magento and Magento 2. If you own a store in any of the mentioned platforms, do check out:
If you need any assistance in the above-mentioned modules, you can contact us at support@knowband.com
The Bottom Line
I hope the above-mentioned benefits of social login gave you enough reasons to set it up on your website. And once set up, do not stick to just Facebook and Google Login.
Limiting signup options on your website would not be a wise idea in my opinion. For example, a user who is not on Facebook but has an Instagram account would find the Facebook login option irrelevant.
Though it is highly unlikely as almost everybody owns a Facebook account, placing the popular social networks would be an ideal move.
Research says more than 75% of the netizens find social login to be the perfect solution to the registration task. The percentage speaks about customers’ desire for a social sign-in option on a website.
If you found this information useful or have anything to add in this content, drop your views in the comments below.
The Black Friday sales touched remarkable heights last year. With a record-breaking $ 3.34 sales, the eCommerce industry saw a boost of around 21%. But beyond the statistics, it is the lesson that the e-retailers should focus on. The incredible achievements of the year 2016 has for sure shaped a lot of trend to follow this year as well.
The blog has outlined some of the essential takeaways of the sales season of last year. Amp yourself up with these facts and get ready for the busiest season of the year.
It is not a one-day affair
One of the biggest aspect that requires the consideration of the e-marketers is that this is not a one-day affair. This implies that the expectation of the customers won’t end on same day. In fact, there is a huge customer base who actually waits for the post-sale offers. There were a lot of sites last year that extended their deals from Black Friday to Black November. What was earlier a single day sale has now turned into a week-long sale. The eCommerce giants like Amazon extended there sales from Black Friday to Thanksgiving. And this is what your customers will be expecting this year as well. While the bargain hunters must have already started hitting the internet to strike the right deal, it is important to provide them with what they are looking for.
Suggestion: With few more days to go, it is high time that you gear up for the extended sales season. This behavior might continue the entire holiday season. Thus, you need to gear up for the holidays accordingly. Do not expect close the deal and achieve the target on the same day. There are many more opportunities ahead and you need to be prepared for the same.
Mobile domination is the key
It is interesting to note that 75% of the total net searches online was done using mobile phones. Moreover, 55% of the online purchases was done using hand-held devices. The mobile domination is bound to increase this season as well. Moreover, if we take a close insight into the consumer behavior, we’ll see that the online shoppers expects to get everything then and there. This is what makes it even important to bring the store at an arms distance of the customers. In addition to this, another exciting figure shows that the mobile apps touched a peak of 1.2 million installs on Black Friday.
Suggestion: The very first consideration is to make the website mobile-responsive which you must have already done. However, the last minutes preparation for the busiest week must include the final testing as well. Make sure that the site is ready to handle the unexpected traffic coming from the mobile devices. The additional holiday functionalities such as exit pop-ups must be working on the mobile phones as well as. Besides, this is the best time upgrade your site to a mobile platform. Knowband’s mobile app builder can help you go mobile even in the eleventh hour. Whether you have a eCommerce store on Prestashop, Magento, OpenCart or any other platform, you can convert it into a complete mobile store. Provide lucrative offers in return of the downloads and motivate your loyal customers to install your application.
Greater traffic, but lesser revenue
This was one of the observations last year. The website traffic was more than the expectation while the revenue earned was less. This is proven fact that the customers are spending less than expectation. The reason might be the presence of so many choices or the intention of the customers to hit a better deal. This may hit you hard if you are still not prepared to counter the same. The e-merchants should focus on the aiding the purchase intention of the visitors. Provide compelling reasons to customers to avoid procrastination and place the order instantly. Another way to curb these exits is to showcase deadline offers to the customers. Provides the customers with the offers that they just can’t resist. One day delivery option with a countdown timer can do the magic. Something like Prestashop shipping timer is one such way to create the sense urgency in the minds of the shoppers.
Suggestion: Get your landing pages ready for unexpected traffic. Along with this, be ready to get less conversions that expected. This is when the role of the re-marketing and re-targeting comes into play. The holiday season are more prone to cart abandonment. Use this as an opportunity for future conversions. The Black Friday is getting longer every year and this trend may continue in the future as well. The opportunities would not end after this day. The e-marketers need to stay at their toes in order to bring these customers back to the store.
Let them hit the bargain
The whole idea of Black Friday and Cyber Monday sales is to get an edgy deal. With so many options to choose from, even the expectation of the online shoppers has gone up. Thus, the flat discounts may not intrigue them. You need to lure them to checkout page, but in a subtle way. Even though it is the perfect time for aggressive marketing, it might not be fruitful at times. In addition, the bargain seeker love to shop early. According to report, more than half a million visit on the eCommerce store happened at 1 AM in the morning.
Suggestion: With the above-mentioned aspect in mind, the e-marketers need to find out innovative ways of giveaways to attract the visitors. Instead of going with the conventional means, provide them an opportunity to hit a bargain. The interactive gamified pop-ups such as spin and win can be of some help. The process of spinning the wheel in order to get offers makes the customers feel as if they have won something hit a bargain. Even a small discount may be well-appreciated. Moreover, offering mid-night offers may boost up the sales to new heights.
Wrap up
The expectation of the customers is high. While any strategic changes in this hour may be hazardous, this is the perfect time to make some back-up plans. As well as, it important that you plan out the post-holiday sales strategies. Use the takeaways from the last year and tap the opportunities effectively.
The e-retail is now not just restricted to a few eCommerce giants. It is actually steering international platform. At the same time, the era of growth hack is marked with the commencement of a number of start-ups. While the acquisition of new website traffic is inevitable, customer retention is what contributes to the overall success of the eCommerce platforms. It is said that an increase in 5% of customer retention can boost sales by 25% — 125% depending on other factors as well.
With so many shopping sites and ample choices for online shoppers, the seemingly easy task of getting their email addresses is actually a challenge, the same goes true with customer retention. E-commerce subscriptions are one of the ways to repeat purchases. It won’t be wrong to state that it is an easy hack to amortize the acquisition cost with repeat purchases. Thus, it is inevitable to say that in order to increase your sales, you need to increase your customer base.
The conventional subscription pop-ups have been a trend in the eCommerce ecosystem ever since their commencement. However, these pop-ups have been rather accused of putting the customers off instead of motivating them to enter their email addresses. Going with the outrageous tactics of mouse-hover pop-ups and others have shown results, but at the same have their own negative impact. Hence, being careful with these conventional mistakes is the key when it comes to increasing the subscription of the site.
In a nutshell, let us discuss some of the mistakes that may be killing your eCommerce subscriptions. Check them out.
Mistake 1: Sticking to the traditional means
Do you really think a store visitor would share his or her personal details with you in return for the small discounts that you are offering? Why would they subscribe to your newsletters or marketing programs without feeling the need? The chances of this happening are very slim. To grow your email list, you need to have a slightly different approach. This is where the Scratch Coupon popup and Exit popup can do wonders for you. Scratch coupon popup can arouse curiosity in your visitors whereas an Exit popup can help you get the email addresses of your visitors at the end moment, basically when a user is about to leave your store.
Online marketing is now being over-powered with emotional marketing. The coming era is all about finding the emotional connection with your prospective customer base. A lot is being talked about customer behavior and the personalization of marketing tactics with this insight. The very first thing that any of the e-marketers would do is to get an understanding of customer behavior. The real-time behavior can be used to provide a personalized touch to the campaign. E-commerce companies can boost brand awareness and generate quality leads by creating a personal connect with the audience. Not making use of the customer’s insight is the biggest mistake that e-merchants are committing even today. Optimize your communication and you shall reap the desired result.
Mistake 3: Not being innovative
If you wish to capture maximum email addresses of your visitors, a general popup offering a discount and asking users to enter their email address won’t work. You need to innovate the way you ask your visitors to subscribe to you. Let your creativity speak. Get your users involved in some kind of fun activity.
Gamification is one of the ways to make the entire process fun and addictive for store visitors. Something like Spin and Win popup can help the e-merchants motivate their customers to enter their email ids without annoying them. The interactive pop-up asks the users to try their luck by rotating the wheel and allows them to avail the best offers of the online store only by entering the email ids. The gracious way of engaging the visitors can set your site rocking, increasing customer engagement So, be innovative and start spinning some leads.
Online shoppers these days are in a habit of researching things on the internet. Thus, content marketing is one of the ways to trigger the interest of the visitors on your site. Provide them with the information they are looking for with quality content. Not just the web store’s content, even the contents you post on the third party sites plays a vital role. Blog posting on quality sites can help you attract a larger audience. You may even ask them to subscribe to the blogging site for the updates on the same. In addition, interacting with the customers is the best way to keep them engaged and lure them to subscribe. Provide real-time chat services and customer support.
Mistake 5: Not leveraging the social media platform
The social media sites are the best platforms to find your audience base and boost up your sales. Facebook, Instagram, and other such sites can help you get a better insight into the customer’s behavior. So, leverage the power of social media platforms effectively. Interact and engage with them in these sites. There are sites that use the option of auto-subscribe. They may get you some easy instant leads, but in the long run, it may hit hard on the trust factor. Building up a strong and lasting relationship with the target audience is the key to success. Tricking them into subscriptions may cost you some loyal customers. So, create a connection on these platforms and use it efficiently in order to enhance the customer base.
Final Word
The more visitors you add to your email subscribers list, the better are the chances of conversions and sales. At the same time, the customers should never feel like they are being forced by the online stores into subscribing for their marketing emails. There are many factors to look out before asking for the subscription, but the idea of presenting them in front of the customers must be done in a manner where both the merchant and the buyer feel comfortable.
The idea of expanding the business to the online sellers has encouraged to open the online stores. The eCommerce market is expanding at a very rapid rate. Observing the behavior of the online buyers is the key aspect to optimize your services in order to serve your customers in a better way. On one hand, the idea of having a shopping site is feasible, but to popularize it among the target audience is quite a task. The mass existence of such store has led the new comers to work on a clear and well worked strategy, so that, all the efforts made in order to make the store grow and gain profit goes hand in hand. There are various points which must be kept in mind before launching an eCommerce business. As, to make a presence among existing giants will require to work on various areas for establishing a successful store.
Here are some of the points which must be considered before launching an eCommerce store so that the visitors can flow in the store and make a purchase.
Lack of research
Starting an eCommerce store could be a tricky deal. One of the important things that must be taken into consideration before starting an eCommerce store should be proper research. Starting up any new venture requires lots of research. Whether it’s a retail store or online. This research is required to gain complete information about the market, however if this is missing one may enter into a wrong market. A complete research must be performed regarding the habits, behavior and preferences of the customers in the market. It would be advised to take some leads from the already established shopping stores who are doing fine in business. This will provide you with ideas and strategies that can help you to grow better and reach out to potential buyers. Absence of proper results may lead to panic and frustration if the store doesn’t make required sales.
Low budget
Remember you are trying to get into a market where people want you to buy your products. Thus, having a proper budget plan for every small details will help you flourish rapidly. Financing is an important aspect for marketing of the products without which you can suffer huge losses. The store may need to get promoted and advertised in order to get customers which requires money. Plan your budget and sending on every single aspect that will help you gain the desired results.
Lack of Interaction
Once the visitors start to flow into your store, they need more than just products to get engaged. The web store must be incorporated with various features that will keep your visitors occupied and turn them into paid buyers. Providing with a proactive chat services is one of the ways. Motivate the existing customers to leave their feedback and queries. Rectify their doubts and keep the entire process interactive. In order enhance the customer engagement, make use of interactive elements in the store such as gamified pop ups. They help in better engagement of the customers and help them stay in the store and make better purchases. Absence of these interactive pop ups might cause your store to lose on the potential leads that have been generated. On other hand the online store must be prepared for better customer navigation using the easy process flow. It not only helps your newly involved visitors to make a purchase but also makes sure that they enjoy their purchase from the store.
Not using the digital platform wisely
It is another thing to have a better equipped eCommerce store and different to get the customers attention towards it. Therefore, make sure that the store is optimized for better search results. For this purpose, the web store can take help of SEO. These services help in improving the store visibility by taking various factors into consideration which are not possible on self-level. The better use of keywords which targets the Google search results to your store can be of great help in promoting the eCommerce store. There are various other aspects such as web design, use of better elements in the site which are offered by these services. Make sure you use them so that it becomes easy for store to come out from the shadows and make a place in the market.
Marketing glitches
The inclusion of quality products and renowned brand is not sufficient for the people to know about the store availability. Therefore, making proper usage of other factors such as content marketing and digital marketing will help in making better presence. The online stores must try to keep the users informed about the existence about the store by making proper use of social media, contents and blogs. Keep posting regularly about the products offered by the store so that the visitors may check in about it and roll in to the web store. The use of paid media can also be done, so that the influence of the store is made on the audience. The Facebook followers can help your business grow. Hence, go for social media marketing is a must.
Lack of execution
Even with the help of paid media and other marketing techniques, it is not a assured that the business will flourish over time So, make sure that you execute the business plan in its best shape. Your execution plan should have product photography and a brief summary of how it helps the customers as top priority. People need to know what they are buying with clear images and basic details about the products. Make sure that the web store is provided with all the necessary information required for a better purchase from the buyers.
Over to You
Establishing a successful online store requires a lot of research to be done and proper strategies to be executed. Therefore, several factors must be taken into consideration which will help in making sure that the web store sees the success and required customer inflow in the eCommerce store.
The trend of online shopping is at its peak, therefore, the idea of making sales to a potential buyer along with the idea of customer retention requires efforts and strategies. With numerous options available, customers are not restricted to a single store in order to make a purchase.
Thus, the process of customer retention is quite a task for eCommerce owners. Focusing on customer retention along with customer acquisition can offer great returns for any business in a long run. Below discussed are some of the ways in which shopping sites can make sure that their customers are retained and get satisfied with the overall shopping experience.
1. Subscription services
One of the better ways to make sure that the customers are retained in the web store is by getting more subscribers. It helps in increasing the average number of sales per customer. Subscriptions are the bread and butter of retention marketing. Once a customer is subscribed then they can be bought back to the store for making more sales. There are numerous ways of getting subscriptions and if the online websites follow the right approach then they can easily make more retained customers. Instead of sticking to the conventional subscriber pop-ups, the online shopping sites can go for the gamified pop-ups that can lure the visitors back to the store.
2. Optimize the website
It is difficult to gain higher traffic as it would be a costly process but the web store can be personalized in a better way so that the visitors who take a look at the website would like to make a purchase. The eCommerce stores need to provide the visitors with a better experience by working on important aspects of the website. They could make use of high-quality images to provide better information about the product, making the predictive search bar better, including the trust elements in the web store so that the customers may build better trust on the store and would be engaged in a better manner. This helps in attracting new customers and at the same time, the old customers are retained.
3. Reward the customers
The web stores need to make sure that their customers are being rewarded at a definite time interval. Rewarding the customers by various means helps in maintaining a better relationship between the customer and the online store. The customers who make purchases from your store are likely to demand something in return. If the eCommerce store doesn’t reward the loyalty of the customers then the factor leading them to make more purchases is lost. Therefore, the websites must make sure that they offer some kind of rewards either in form of reward points or discount coupons must be provided timely. This will surely encourage them to make more purchases from your store. Click here to know how you can reward your loyal customers.
4. Collect feedbacks and reviews
There is no doubt that the customers have their own level of understanding of the website. Thus, you must provide them with the chance to speak up and let them understand their problems or suggestions. This makes the customer believe that the website cares for their opinions. The use of honest reviews from the customers should also be used and attached to the product page. If you want to increase the conversion rates of your eCommerce website, interact with your customers. Talk to them directly. Having a Live Chat feature within your website will just do the job for you perfectly. Emails take time to get drafted. Moreover, the customer’s testimonial on the website can build a trust factor in the minds of other visitors. Thus, motivating them to make more purchases.
5. Provide better process flow
Customer retention is followed by a process. If the eCommerce store wants to make better customers purchase they need to provide them with better process flow. Some of the ways would be providing easy login and quick checkouts. The customer needs to make better and fast purchases and the one-page checkout enables them with the same. The customer doesn’t need to move from page to page in order to complete the purchase. The one-page checkout extension for Magento, Prestashop, OpenCart, and other eCommerce platforms can be used to enable this feature. Options like this not only enhance the customer’s experience but also provides better purchase options for retention. Cross-selling the product while the customers are checking out of the page is another way to retain the customers.
6. Improve website performance
Don’t make your customers wait too long. The buyers have a definite amount of time in order to make a purchase and with every second they start to lose trust in the website. Therefore, making sure that the customers are responded at an expected rate will help in building better trust. Moreover, the involvement of the customers in making a purchase from the eCommerce store declines at a very rapid rate with increasing response time. Website performance plays an important role in determining the retention of the customer in the store.
Over to You
The eCommerce store wants to grow at a rapid rate and acquire new customers but it is equally important to retain the old customers as they serve the basis for regular purchase. Therefore, the online store must make sure that they incorporate various strategies and features so that the customers are entertained and obliged to make a purchase from the shopping store more often.
Click here to ensure customer retention on the eCommerce store
Knowband is an eCommerce solution provider, serving clients worldwide for more than a decade. For any eCommerce website development solution and module requirements, visit the KnowBand store. You can write to us at support@knowband.com and our team will be happy to help you.
One of the biggest aspects of eCommerce that sums up their success rate is the way they influence the customers. The entire process of taking the visitors from the landing page to the checkout page is all about user engagement. In order to be more productive with the shopping site, various other areas must be covered apart from the product quality and service assurance. The customers has now moved on from the traditional form of making a purchase to online purchases. Therefore, it becomes quite important for the eCommerce store owners to present the sites in best way and try to reach out to the customer.
In order to get better understanding of the customer’s decision of making a purchase, we can discuss some of the points that can help the stores to get better conversions.
1. Product placement
It is quite important for the web stores to know the fact that the buyers are not going to make a purchase on the products which are dig deep in the store. The chances of making a purchase on the product that is available in the 6 page of a particular product are quite low as compared to the same product that has been presented in the page 1. Thus, the placement of the product plays a very crucial role in determining the behavior of the customers and making a better sales to them. the customer wouldn’t like to spend their time in searching for the product and digging deep into the website. Moreover, refreshing the web page every time may even be time consuming. This is when the infinite scroll can help you out. There are module available for adding such functionality in the websites. For instance, Prestashop infinite scroll, Magento infinite scroll and others. Showcasing the products in the single page can make the visitors delve into the site in a better way.
👉Explore the Module with Our Video Guide
2. Easy purchase options
Why bother to make a purchase from your store when the online transaction is easier on other sites? This question must be taken into consideration by the store owners when trying to provide the customers with better services. The customers always look for some kind of assistance when it comes to making a purchase as most of the stores provide the product from the same brand. In this regard, the shopping site can provide the customers with assistance when it comes to different aspects. One of the way to provide customers with easy purchase option could be by providing the one page checkout option. There are extensions available for the various eCommerce platforms such as Magento one page checkout module or Prestashop one page supercheckout. It saves the customers a lot of time and saves the extra efforts they need to put in order to complete the purchase.
3. Marketing campaigns
Keeping the customers informed about your offerings is the best way to aid the purchase decision of the customers. Advertisement play an important role in influencing the visitor’s decision to make a purchase. The eCommerce stores must always try to keep the customers informed about the various activities going in the web store. It helps in creating an awareness among the users and also helps in attracting a better crowd to the store. To commence a successful marketing campaign the online stores must first do a research and try to figure out the various concerns of the potential buyers and then target the audience. The increasing trend of promoting the products through blogs and post is also catching attention. The eCommerce store can use this strategy to improve the product understanding among the customers and encourage them to make a purchase.
4. Better branding of the products
The most common customer behavior that has been observed is the pattern in choosing a product. Majority of the customers prefer to make a purchase on the product that is directly related to a bigger brand or a self-established brand. Creating a brand image of not just the site, but even of the products being catered is must. This not only entrusts the customers that they are receiving a quality product, but also ensure the trust elements in the product.
5. Solve their queries
The availability of a chat support system in a website highly motivates the visitors to make a purchase. As, the visitors look onto the web store than the chances may arise where the users may find some complications with the products or their understanding is not developed. In that case if the online store provides them with the required assistance than the chances of making sales are improved. In other case, the users can use this feature to get their other doubts cleared. The customers like to get a response on their queries as soon as possible. If they are provided with the immediate response than they may be influenced to make a purchase from the store else the website is more likely to lose a potential buyer which could have been a paid customer otherwise.
Over to You
The customer behavior is highly complex and to completely figure out the best ways to tackle the customer decision, one needs to dig deep. The general points which are experienced as common traits that are shown by the visitors can be worked on by the online stores. The web stores can make use of additional addons to gain better conversions from the visitors.
The competitive online market has enforced eCommerce retailers to come up with various ideas in order to make the online purchase easier for online shoppers. It has become the prime duty of the merchants to retain their customers by providing them an easy shopping experience so that they do not switch to a competitive store. The customers also seek for better opportunities. If they feel like the web store is not delivering according to their expectations, they instantly look for any other store to make a purchase. This ultimately leads to a decrease in the conversion rate funnel. Therefore, trying to make the purchase easy and better for the customers is the prime aim for the web store owners today.
In this article, we discuss the 10 simple ways to make the online purchase easier for your customers.
1. Easy login
One of the major problems encountered by the customers while trying to access the web store is the lengthy sign-up process or the unavailability of the easy login options. Customers do not feel like filling up the lengthy form in order to browse the web store. Therefore, the e-retailers must come up with better alternatives so that the customers find it easy to register on your store. To make the sign-up/login process easy, you can implement the social login options on your store.
The shift in trend is already at the all-time high. With the mobile app surpassing the popularity of the desktop sites, it has become important for the web store owners to come up with a mobile app for their e-commerce store. The mobile app is one of the major demands of customers today. People like convenient browsing and a mobile app helps to do so. With just one tap, users can have access to their favorite eCommerce platforms.
3. Video marketing
Today, consumers need a clear and better insight into a product, and product images are not just enough to strengthen their buying decision. Video Marketing is the trend. Thus, you can make use of the product video marketing concept to provide better information regarding the product. It has been seen that the products which have a video description are twice as likely to make a sale as the products which don’t. Attaching a product video can help the consumers in making an easy and better purchase decision.
4. Multiple payment options
The lack of multiple payment options is another commonly found issue among the customers when it comes to purchasing a product. Most of the eCommerce stores have a fixed form of accepting the payments which turn out to be a major disappointment for the consumers, making it one of the major reasons for cart abandonment.
Any eCommerce store that offers multiple payment options has higher chances of conversions as compared to a store restricted to one or two payment modes only. If you want to make the online purchase easier for your customers, provide them the choices of making a payment through various payment modes.
5. Gifts and discounts
In order to connect better with the customers, e-commerce stores need to come up with timely offers and discounts. The customers always like to get better deals and offers with their purchase. Thus, making sure that the consumers are offered with timely freebies will attract them more towards your store and eventually turn them into loyal and potential customers. It is one of the best ways for customer retention and improving sales.
6. Free shipping
A high number of successful conversions are restricted due to the absence of free shipping on the eCommerce platforms. The majority of the customers seek for the free shipping of their products before making a purchase but with the additional shipping costs, customers become reluctant to leave your store, affecting your conversion rate heavily. This can be overcome by offering free shipping to your consumers, hence providing them a comfortable shopping experience.
7. Follow up marketing
Not every seemingly interested lead will convert into a potential customer, however, you can put your efforts and try to make them convert. Follow up the lead constantly and keep them informed about your offers. The follow-up marketing can be done by making use of Emails, mobile app notifications or web push notifications. The conversion rate is likely to go high with the correct approach to follow-up marketing.
8. Allow users to add review
According to Invesp, 90% of consumers read online reviews before making a purchase. You can imagine how much importance reviews hold for eCommerce sectors. Reviews establish trust. When consumers see that their desired product has been liked by the other customers, there are certain chances that the consumer will take no time in placing the order. So, add a review system to your product pages to avoid consumers’ confusion regarding the purchase and make their online purchase easy.
9. Make it easy to contact your customer support
Customers get frustrated if they do not get an easy option to contact you. Moreover, if you take too long to resolve their queries, you are almost going to kill their interest in your store. So make sure they do not find any difficulty in reaching out for help. Keep your contact page at the place where it is easy to navigate. In addition to this, provide various contact options to your customers for any assistance. Allow them to contact you via email, phone or an instant message and try to solve their queries as early as possible.
10. Easy return policy
The easy return policy is one of the most important aspects of making the online purchase easier for your customers. The first thing any consumer look out for while making a purchase is the return policy. In online shopping, there are high possibilities of a customer being dissatisfied with the purchase. Providing them an easy return option takes out the fear of losing money and thus encourages them to go for the purchase. So, keep your return policy simple and easy.
Conclusion
The process of making the online purchase easier for your customers lies in enhancing each and every aspect of your e-commerce store. The above-listed 10 methods would be very helpful for you, as a retailer, in providing an amazing comfort to your consumers on your store.
The key to improve the web store traffic would be by providing better alternatives for the customers in order to shop from the web store. In addition to this, one of the most important aspects of enhancing the conversions from the eCommerce store is to provide flawless checkout options to the visitors. This is because, the checkout page is where most of the exits happen. Thus, a single page checkout is one way to make the shopping experience simple and smooth for the customers of the websites.
Magento one page checkout module is one solution for all the Magento store owners who are looking to make the online transaction flawless for their customers. Prestashop one page supercheckout is a similar extension for the Prestashop platform. The plugin helps the customers to make a simple checkout process. It is the better alternative to the traditional method of multi-page checkout where the customer has to go through a series of pages and fill out the information a lot of times before completing the purchase on the web store.
In order to discuss the feasibility of the one page checkout and its immediate advantages let us throw a better light on some of the important aspects.
1. Easy and fast processing
The inclusion of the one page checkout is one stop solution for all your issues. It makes sure that the customer gets an easy and fast way to make the checkout from the page. One of the important point to be kept in mind while providing better approaches for the customer to improve their shopping experience would be prioritizing the customer’s preference. The customer wants to exit the store as soon as they are done with the shopping process. Thus, making the use of one age checkout reliefs the customer about the further process involved with the checkout process. Thus, making the one page checkout a must have module for the web store owners to get instant and better conversions. The multi-page checkout can be annoying and may be one of the reason for the low conversion rats due to the irritation and annoying nature of the multi-page exit checkout.
2. Easy re-marketing
The one page checkout method is not only a way to get instant checkout from the store, but it even provides the store owners to collection the customer data. While checkout page offers the guest login option as well, the customers is required to enter their email address and basic information. The admin can make use of these information for further remarketing. The feature of one step checkout makes the concept of email marketing a feasible option for the store owners. The collected data of the customers can be further utilized in order to make the customers aware about any upcoming product sales on the web store or any ongoing sale. This helps in luring the customers back to the store and also helps the web store to get a better traffic and also make better conversions using the feature.
3. Smooth process flow
The flow of online transaction of the eCommerce store must be smooth enough to lead the visitors to the payment gateway. The process flow is highly controlled as the customers don’t have to fumble upon a number of web pages. Therefore, it is one of the option for optimizing the web store and also helps in improving the performance of the web store when given an overall look.
4. Better web store navigation
The customers want a web site which could help them with better and clear insight of the products and the contents in the web store. If the web store doesn’t assist them with the checkout process than the customers won’t be able to get the navigation features per the web store wants to bring out to the customers. Thus, one page checkout s one of the best feature that supports the navigation process to the customers for a better customer interaction. The simple and fast checkout will make it easier for the web store to divert the attention of the customer on the other aspects of the web store.
5. Satisfied customers
One of the important thing that the customer’s lookout in the web store is the feedback received by the web store from the customers. If the web store is not incorporated with innovative and better options. Thus, if the web store wouldn’t makes use of traditional method of multi-step checkout than the customers might be annoyed by the web store and may give a low rating to the web store. This creates a wrong impression of the web store among other customers who make use of the store reviews to make a purchase. Thus making use of the single page checkout might create a positive impact on the customers and the chances of receiving the positive feedback from the customers is more likely to improve.
Over to You
One of the important thing to incorporate in the web store would be the Magento one page checkout. If we give a proper study then this option holds a significant advantage over the multi-page checkout option. Thus, the chances of getting better conversions by using the one page checkout from the web store increases considerably.
