Acquiring customer data is important for any online business and it is the sole reason why Brands put up a signup form on their website. It not only helps to perform effective email marketing but also provides Brands with an excellent opportunity to interact with their newly joined guests and make them familiar to the brand.
Without customer data, eCommerce business holds no value. While e-retailers wish to obtain as much information as they can about the customers, the reality is often disappointing. A majority of online shoppers feel reluctant to signup on a website.
How do you cater to this problem? How do you increase user signups? Well, there are ways to streamline this process and get more user signups, without being an annoyance. Let’s check out how.
Do not clutter your signup form. I have seen a few websites that ask for too much information like first name, last name, email address, contact details, date of birth, etc.
This does not leave a good impression on a new user at all. Yes, it will be beneficial for target marketing but that is a later process. Your aim is to persuade users to sign up, a lengthy sign-up form can be a hurdle in it.
Think for a while, how irking it would be for a user to see a form in front of their screen, having a lot of inputs to fill. They won’t take a second in closing the registration window, worse they might leave your website.
So what needs to be done?
Simplify your signup form. Make it convenient. Asking just for the full name, email address and password would do a good job. Signing up or not is totally up to the user but it would at least not annoy them.
Once they successfully signup, then tell them to finish their profile information. For example, you can display the profile completeness in some percentage and persuade them to set up their complete profile.
Your call-to-action has a significant role to play in order to get more signups. A well-designed CTA attracts users and improves your signup rate.
For a CTA to deliver good results, it should be crisp and precise, and most importantly, serve a purpose. Let your users know how they will get benefitted if they signup. It is important to state a purpose to your users. It explains as to why they should become a part of your eCommerce journey. Give them something of value.
Nothing gets you more signups than social login. It is convenient and time-saving since it requires only a single click to register a user.
Netizens say that social login is a perfect solution to the registration headache. It eliminates the problems of those people who find the registration process a tedious task and hence avoid signing up.
Ultimately, social login lets you capture those visitors, who you would have otherwise lost. It encourages users to signup. Social login can be a perfect solution if you want to increase the signup rate.
Knowband’s Social Loginizer module lets you offer up to 14 social login options to your visitors. It offers tons of customization and you can place it on multiple pages. The module is available for various eCommerce platforms. Check out-
Also read: 10 Benefits of Social Login in eCommerce
Popups are one of the best ways to increase user signups. If a user did not provide his/her details in the registration form, you can make the next try through a popup.
But make sure it is well-structured and contains information worth the user’s attention. Popups can be irritating if not used wisely.
You can display some enticing offers through your popup or give them an option to download an ebook or anything that can be useful for the visitors and is compelling enough to make them enter their details.
You can use the modal window to reduce the distraction.
It is challenging to make a user sign up on the website. And if you have somehow convinced them, you should avoid any kind of possibility that could hinder their sign-up experience. Let me make it more clear.
Visitors, sometimes, mistakenly enter invalid details. For example, it can happen that they make an en error in their email address or set up a password that your website does not accept. And when they finally hit the submit button, they are presented with the same signup form and told to fill it correctly.
Though email address correction would not require much effort, setting up a valid password can be a troublesome experience for the user.
To put it simply, the sign-up process should finish within the very first attempt. If the user has made an error in the email input, the field should immediately indicate that the entered email is invalid. When they are setting up a password, display the elements required to create a valid password (alphabets, number and characters) along with a password suggestion. It should also display whether the password entered is weak, good or strong, in real-time.
This would surely help you capture more user signups.
This strategy is widely adopted by eCommerce business to increase user signups.
Ask your customers to invite other people to your website, and reward them with a prize for it. Also, offer rewards to the users who signup.
I mean there is no point of a refer and earn program if the other person (to whom the website is referred) is not getting anything for it. Include exciting prizes for both the referrer and the referent.
Getting signups on your website is not easy anymore. You need to be smart and play around your visitors’ minds in such a way that they do not find it tiring or frustrating to get themselves registered on your website.
There is one simple mantra to generate more signups- Add value. If your products, services or information is adding value to people’s lives, you will definitely see a rise in the users count.
Consider taking the help of the above-listed options to increase signups on your eCommerce website and let me know how useful these tips turned out for you.
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