Objective: To learn how we can use any instance of class without including the class file.
Generally, If we want to use the instance of any class then first we need to include the class file by any of the 4 functions:
include
include_once
require
require_once
Like below,
// included all the classes
require "classes/Testing1.php";
require "classes/Testing2.php";
//now using the functionality of class
$testing1 = new Testing1;
echo $testing1->a;
$testing2 = new Testing2;
echo $testing2->a;
But if there are many classes which we want to use then we will have to include all files to be able to make the instance of the class. Suppose if there are hundreds of classes then we will have to include all and it will take lot of time and space. To overcome with this, we can use below code:
function auto_loader($class) {
$file = "classes/{$class}.php"; //path of all the classes
//this will check if file exist
if (is_file($file)) {
//finally if file exist then it will include the file
include $file;
}
}
// To register auto_loader() to call this function sequentially when a new class is declared
spl_autoload_register("auto_loader");
//now using the functionality of class
$testing1 = new Testing1;
echo $testing1->a;
$testing2 = new Testing2;
echo $testing2->a;
Using the above code, the required class will be included automatically while using the class. It will not include other classes which are not required.
File Structure:
Did you know 81% of the marketers and 84% of the publishers leverage the power of affiliate marketing? (Source: Web Market Support) Also, according to Business Insider, 15% of the total digital media advertising revenue is attributed to Affiliate Marketing. Consumers trust referrals from people they know 92% of the time. Consumers who have been suggested by a friend are four times more likely to make a purchase.
People have a 37 percent greater retention rate when they are suggested by other customers. Leads from referrals convert at a 30% higher rate than leads from any other source. 65% of new business is generated through referrals. B2B enterprises that receive referrals have a 70% greater conversion rate.
Talking about the referral programs, a report by Nielsen says that 92% of the consumers trust referrals from people they know and 77% of the consumers are likely to buy a new product if they hear about it from their friends or families.
What is Affiliate Marketing?
When an online retailer pays some commission to its affiliate for promoting their products/brand and bringing traffic or sales through their affiliate link, the marketing is said to be affiliate marketing.
Affiliate programs have proved to be very effective for marketers as well as retailers. It helps e-retailers in customer acquisition and boosting sales. This can do wonders if marketed properly during the holiday season.
How do Affiliate Programs work?
Affiliates promote the link of your store products on their website, blog, or YouTube channel, etc. When the visitors/followers of the affiliate use that link to make a purchase on your store, you pay a small commission of the product amount to the affiliate for generating sales for you.
Why you should use Affiliate Marketing for your online business?
The affiliate and referral programs benefit your business in multiple ways. If you consider this during holiday season sales, there are chances that you end up getting huge conversions and a lot of new leads.
Boost sales
The main motive of any online business is to drive sales and to keep the sales graph always high. Affiliate Marketing ensures increased sales by driving more potential customers towards your website.
Enhance product visibility
Make your products reach a wider audience with Affiliate Marketing. If your affiliate gets a handsome amount of traffic on his website, the visibility of your product enhances. When more and more new visitors use the affiliate link to get some discount on your products, you capture more sales.
Increase Brand Awareness
Affiliates highlight your brand in front of a new audience. This creates brand awareness and brings more traffic to your store.
What is Referral Marketing?
Referral marketing or Referral Programs are considered amongst the most successful marketing tools. With this type of marketing, you encourage people to refer your products or services to their friends, family, associates, etc. in exchange for some rewards. Rewards can be gift vouchers, discounts on products or cash. It is also known as word-of-mouth marketing. You can promote your brand with discount vouchers during holiday season.
How do Referral Programs work?
In this type of marketing program, a visitor or customer shares your products to their people and when the people referred by the customers make a purchase from your store, you provide them some kind of referral reward. A customer can choose to share the product link or voucher code.
Why you should use Referral Marketing for your online business for Holiday Season Sale?
People trust referrals
When a customer recommends a product to his/her friends, a sense of trust develops among the referred persons. It creates more chances for sales than conventional advertising.
Improves customer acquisition and customer retention
The referred persons already get a positive response about your brand/products when they are being recommended by someone. This makes them loyal to your brand, increasing customer retention. When new visitors come to your store through referrals, you improve customer acquisition.
Increases user engagement
Referral Marketing can bring you high user engagement on your website. When your product gets circulated among people through referrals, the visits to your online shop increase significantly. You get more engagement, which could lead to increased sales.
Is there any difference between Affiliate and Referral Marketing?
There’s not much difference. For an e-retailer, both Affiliate Marketing and Referral Marketing are a way to promote their brand and get sales by offering some incentives to the affiliates, it is just the process that varies. The key difference between both is that Affiliate Marketing requires third-party websites to promote your business on their channel whereas Referral Marketing focuses on providing rewards to your existing customers for referring your products to others.
Both Affiliate and Referral Programs are effective at inflating sales and growing brand awareness. You can try out the Affiliate and Referral program module by Knowband if you run a store on Prestashop or Magento platform. This module incorporates the Affiliate and Referral program on your store and helps you manage both programs quite comfortably.
Managing eCommerce returns can be a headache for online retailers. If a rise in sales makes eCommerce merchants extremely happy, an increase in product return neutralizes that happiness.
It is to be of no doubt that online stores have higher return rates than offline stores and there are strong reasons to back this fact.
When customers visit a brick-and-mortar store, there is no confusion regarding the product size. There are no possibilities of getting the wrong product. Most importantly, what it looks is what it is, which is not possible during online shopping.
Basically, customers can try out a product in a physical store. They can touch it, hold it, feel it and find out the flaws at that moment, which is not possible in the case of an online store. This is why e-retailers face excessive returns and it becomes quite a difficult task to manage them.
In this article, we will discuss how you can manage eCommerce returns and improve customer satisfaction.
1. Create a flexible Return Policy
One of the important points in the returns management best practices is to craft your return policies well. Be clear about the terms and conditions. Mention what kind of returns you accept, what should be the condition of the item to get its replacement, what is the time span for returning an item, what is the procedure to raise a return request, etc.
A well-written eCommerce return policy helps a user to understand your return procedure better. Also, avoid using any hard language that is difficult for a user to understand.
Product return policy not just helps you handle customer returns efficiently but also encourages users in their purchase decision process.
Want to know how you can write an effective return policy?
2. Allow Customers to make a Return Choice
Adding to the list of eCommerce returns management is letting customers decide what they want to do with the product they wish to return. Whether they want to replace the product, raise a full refund or need the product amount in the form of points/store credits, the choice should be left to them.
Providing a return choice is a persuasive tactic to make customers return to your store in the future. For example, if a customer opts for the credits worth the product amount, providing him with that would ensure that the customer is going to come back to your store in the nearby future and make a purchase.
If you have a large e-commerce store, you will have more product returns. Imagine how difficult it would get if you manually handle product returns. Moreover, it will be very time-consuming.
Automating your eCommerce returns can save you a lot of time and effort. You would not need to handle each and every step on your own. From informing the customer about the placed return request to notifying them about the return status until the process is over, make everything an automatic process. This will decrease the return processing time.
4. Speed up your eCommerce returns
Speeding up your return process is a vital point in eCommerce returns best practices.
Right after a customer places the return request, they expect their money’s worth in some form to the earliest. Though it can take a few days at least, you should not make your customers wait for too long. A long delay creates frustration among customers and they would think a few times before placing an order from your store again. Make sure the returns are processed as quickly as possible. It improves customer loyalty.
5. Provide free shipping
Customers do not like to pay an extra penny for returning a product. In fact, no one would like to pay some extra amount for a product that is defective or doesn’t match their expectations. If there is already a defect and on top of that, customers are asked to pay a small charge for returning it, they will feel annoyed.
To avoid this, you can allow free shipping on returns and keep your customers happy and satisfied.
Return Manager module by KnowBand
Considering all the above points, if you want to handle your product returns easily and make the product return process on your store well-structured, you can opt for our Return Manager module.
Knowband provides the RMA extension to various e-commerce platforms such as PrestaShop, Magento, Magneto 2. Check out
1. Provide your customers with the option of Credit, Refund or Replacement
The Return Manager module allows three return methods: Credit, Refund, and Replacement. Through Credit, a customer can ask for the product amount to be transferred to their store account in the form of credits so that they can use them for the future purchase or they can simply ask for a refund or a replacement.
2. Customers can highlight the defect by uploading the product image
This addon allows customers to upload an image on the product return form to point out the defect so that the merchants can easily know the issue that led to product return.
3. Make it easy for the customers to specify their return reason
The product return manager enables you to create a list of possible reasons for product return. When a customer is raising a return request, he or she would be able to select the return reason from the drop-down list in the product return form.
4. Update customers with return status
Similarly, you can create a list of return status that defines whether the return is in process, returned, rejected, etc. and update your customers accordingly.
5. Set up multiple store addresses
If you have multiple stores located in different areas, you can set up multiple addresses and display them in the return form. When a customer places a return request, he/she can choose the return address based on the area where he/she lives.
Some of the other features that the module provides are-
6. You can track your returns from the back-end, allowing you to check how many return requests have been raised and how many have been approved.
7. Customers can further submit their query regarding their return by creating a new ticket under their return history.
8. The RMA extension also allows you to place a return on your customer’s behalf.
9. You can set up your return policies and return guidelines.
10. You can customize the emails as per your choice.
Look out for your preferred module to check its complete features and benefits.
The Bottom Line
Ecommerce returns management is highly important for customer retention. If customers face difficulty in placing a return request, it will discourage them to make a purchase on your store from next time onwards, and you will eventually lose them.
But if you make the return process convenient, customers will be more likely to visit your store again in the future despite receiving an incorrect order sometimes.
Do try the Return manager module and apply the above-suggested 5 ways to manage your eCommerce returns.
The world has witnessed an enormous increase in mobile users count in the last few years. According to Statista, the number of mobile phone users, worldwide, is expected to cross the 5 billion mark by 2020, which makes an estimate of 65% of the total world population (7.8 Billion by March 2020) having access to mobile phones. Talking about Internet users, 56.1% of the world’s population has access to the Internet, as of April 2019. (Source: Wikipedia)
With such a vast majority of people having access to mobile devices and the Internet, it leaves no question why Google gives high priority to faster loading of web pages on mobile phones.
Research says that 40% of mobile users abandon the website or the web page if it takes more than 3 seconds to load. Considering the importance of page load speed, Google launched Accelerated Mobile Pages or AMP that loads pages lightning fast in mobile devices. Google showed the AMP versions of web pages in mobile search results for the first time in February 2016.
What exactly are Accelerated Mobile Pages?
AMP is an open-source initiative by Google that primarily focuses on the faster loading of web pages on mobile to provide an enhanced and smooth browsing experience to mobile users without interrupting the desktop view. Whether you are an e-commerce company, a publisher or an advertiser, AMP is the need today to improve the experience of mobile users on the web.
AMP-enabled pages show a lightning symbol right next to the page URL.
Google AMP for eCommerce
Since a majority of online shoppers use mobile phones to shop, page load speed, therefore, holds extreme value. As per the stats collected by Statista, mobile commerce accounted for 63.5% of the total sales worldwide in 2018. M-commerce already surpassed eCommerce in 2016 and the sales count is expected to reach nearly 73% by 2021.
The percentage reflects the change in the trend of online shopping and how m-commerce is continuously dominating eCommerce year-over-year. The introduction of Accelerated Mobile Pages has helped eCommerce businesses scale-up their conversions by improving their performance and visibility on mobile searches.
Let’s now try to understand the benefits of Google AMP for eCommerce
Benefits of Accelerated Mobile Pages for eCommerce
1. Increases the Page Load Speed
Accelerated Mobile Pages improve the web page load speed or say reduces the page load time of your website. It avoids clunky elements that might slow down your site speed and enables quick browsing facility across mobile devices.
Your website might be amazing but if there’s a lag in loading or if it is not mobile-friendly, users will leave it straight away. Better the site speed, better the conversion rate.
2. Reduces Bounce Rate
Since AMP offers quick loading, it puts an end to the troublesome experience that users face due to slow page loading. The increased load speed leads to reduced bounce rate, higher user engagement and the boosts the average site time.
3. Increase in Mobile Search Engine Rankings
The swift loading offered by Google AMP improves the mobile rankings in the Search Engine Result Pages(SERPs). Your web pages might not be ranking well on the search engine when browsing from a desktop, enabling AMP on your e-commerce website can improve the chances of ranking those pages at a better position when browsing via mobile devices, though it is not guaranteed as rankings depend on so many factors.
4. Accelerated Mobile Pages improve Website’s Performance
Accelerated Mobile Pages create a rich and mobile-friendly version of your eCommerce website and bring in high click-through rates and the AMP pages can be adjusted for multiple browsers. Besides, you do not need to make an XML sitemap for the AMP pages. Google automatically creates the sitemaps for your AMP pages.
5. AMP can be implemented across various pages on your Website
You can implement Google AMP on multiple pages on your eCommerce website and make it easier for your mobile visitors to surf your store’s content without any trouble.
Accelerated Mobile Pages Module by Knowband
The AMP module by Knowband accelerates the web page loading on mobile devices and allows you to enable AMPs for multiple pages on your website like Home Page, Category Page, Product Page, CMS pages. Knowband currently offers this module to Prestashop and OpenCart platforms. Do check out-
2. Display a YouTube video, Instagram and Twitter posts, etc. on your AMP-enabled website.
3. The AMP extension allows the store admin to customize the look and feel of their e-commerce website on hand-held devices.
Apart from this, you get many other features to enhance the experience of your mobile users.
Note: For the AMP module to work, your website must have an HTTPS protocol. AMP will not function with the HTTP version.
Final word
AMP is powerful. You should definitely consider implementing it on your eCommerce website. With so much to offer, it can be a powerful tool to take your eCommerce business to new heights.
If your website is already AMP-enabled, do let me know what changes it brought to your online business.
Web Push Notification is a widely adopted method used by eCommerce merchants to reach out to the prospects and drive more conversions. It creates a communication channel between the brand and the customers to deliver important or useful information to the latter. Through this article, we will try to understand the tactics behind using Web Push Notifications and how marketers are using this channel to boost eCommerce conversions.
What are Web Push Notifications?
Web Push Notifications, also known as the Browser Notifications or Web Browser Push Notifications are messages that appear on a subscriber’s device even if he or she is not present at your website. Web Push Notification is a smart marketing strategy to engage with your audience(subscribers) and increase conversions without being an annoyance.
Browsers that currently support Web Push Notifications are Chrome, Firefox, Opera and Safari. These notifications can be sent across mobiles and desktops.
How Do Web Push Notifications work?
For Website Push Notifications to work, your visitors/users need to subscribe to your notifications. When they land on your website, a popup appears asking users to allow/approve or deny receiving updates from your end, and only if they click on the latter, you would be able to send them notifications. Web Push Notifications do not require users to provide their email address.
Web Push Notifications- Best Practices to Increase Conversions
Having an eCommerce website? Here are the 5 best practices for marketers to increase conversions and scale-up their revenue using Browser Push Notifications.
1. Announcing a Limited-time Sale
Online shoppers do get a bit excited when they hear about a flash sale, especially from a store from where they shop regularly. You can use this to your advantage and announce a limited-time sale as soon as the sale goes live.
You can create urgency to purchase by mentioning how long will the sale last, in your notifications. It increases the open rate and maximizes the chances of conversion. You can also try adding the coupon code too in the same if there’s any.
2. Announcing New Arrivals
Another one in the best practices for web push notifications would be making your subscribed audience aware of your newly introduced products. Not only it provides free marketing but also generates curiosity in the online shoppers to check out what’s new in the store.
For example, if you deal with electronics or mobile gadgets, you can send web push notifications regarding the arrival of new smartphones on your store.
3. Let Customers know when a product is Back in Stock
Loyal customers wait patiently for the product to be available again in the store. And nothing gives them more happiness than seeing the product which was out of stock earlier, back in stock. Though there is a sense of excitement to see the “Buy Now” option, there is also the fear of missing out on the purchase. You never know when a product goes out of stock again.
Website push notifications make sure that your customers are not missing out on the product that they wished to buy, and they are informed as soon as it is back in stock. This pushes the customer to make a quick purchase, enhancing your conversion rate.
4. Recover Abandoned Carts
Adding to the list of best practices for web push notifications is sending out alerts to the abandoned cart users. Many times, a user just adds an item to the cart but does not buy. This leads to cart abandonment. Though there can be multiple reasons for cart abandonment, you can take a follow-up by asking the abandoned cart users to complete the purchase by sending out notifications regarding the pending items in the cart.
Abandoned Cart Web Push Notifications make a great way to recover the lost sales and increase conversions.
Customers have an option to negotiate the product price in a brick-and-mortar store. Unfortunately, such an option is not available for an online store. This is why customers rejoice when they witness a price drop while shopping online. Through browser push notifications, you can let the prospects know as soon as the price drops below than what it was during their last visit.
These types of notifications are very effective to trigger impulse buying, encouraging customers to buy their desired product at a price lower than the original price. It leads to more conversions and creates higher sales.
The Bottom Line
Web Push Notifications create higher engagement and this is the reason why they are also known as engaging push notifications. They are effective and provide you with excellent opportunities to make the best use of it to increase conversions in your eCommerce website.
Looking to add the Web Push Notifications functionality on your website? Check out Knowband’sWeb Push Notification module that will cover almost all your major requirements. The Web Push Notification lets you send-
Flash Sale Notifications
Product Price Alert Notifications
Product Back in Stock Alert Notifications
Abandoned Cart Reminder Notifications
Order Status Update Notifications
Apart from this, you can create multiple web push notification templates of your own choice. You also get the option to send a notification immediately or at a fixed time.
KnowBand currently offers this module to Prestashop, Magento, and Magento 2 platforms. Check out to know their complete features and benefits:
Hope you liked knowing about the “Web Push Notifications Best Practices to Increase Conversions” and got an idea of different types of web push notifications you can use for your website.
Returns are a part of the e-commerce space. If you run an eCommerce website, you will have to deal with the horror of product returns. As per the return rate stats collected by Invesp, at least 30% of the products ordered online are returned. Though eCommerce returns cannot be eradicated, it can be controlled.
In this article, I will provide you with 8 simple tips to reduce product returns in eCommerce. Before I start, let’s try to figure out some of the reasons why customers place a product return request.
1. Product ordered is incorrect
2. Product has a size issue
3. Product delivered is defective
4. Product failing to match customer’s expectations
The above-mentioned reasons are common for most of the eCommerce businesses. Considering the reasons, let’s now try to understand how to reduce returns in eCommerce.
How to Reduce Product Returns?
I have put forward eight simple yet effective ways to control customer returns. Let’s begin.
1. Provide a Brief and Accurate Product Description
Briefly describe all your products with accurate information to reduce product returns. Do not mislead your customers into believing something which the product doesn’t hold true. Provide them with a clear idea of what they will be receiving. Be specific about measurements.
Unlike physical stores, customers cannot touch a product when they shop online. So, ensure you are providing a detailed description if you do not want to face the product returns.
2. Encourage Customer Ratings and Reviews
Reviews and Ratings are the most effective return prevention techniques.
Reviews play an important role in the customer’s buying decision. The chances of a consumer making purchases almost get doubled if the product they are thinking to purchase has good ratings defined. Ratings help prospects get an idea of the product, whether it is worth buying or not. For example, a product having a 4+ rating(out of 5) will capture fewer returns as compared to a product having a rating around 2 or 3.
Apart from ratings, allow user comments as well on every product. Comments help potential customers know the reviews of the people who have already purchased that product. Well yes, there will be some negative comments that can discourage them from purchasing the product but the positive comments can boost confidence in a consumer and encourage them to go for the purchase.
Either way, you will at least, create an environment that will less likely attract product returns. Moreover, if you are having negative comments in higher numbers, it is a sign for you to understand that the product itself has flaws.
3. Use High-Resolution Photos
Product photos create a picture in the mind of consumers about how the product will look when they receive it physically. It is the primary reason why customers opt for the purchase in the first place.
Low pixel photographs can restrict a prospect from buying a product. Also, if there is a colour difference between the products listed on the website and when a customer receives it, the possibility of customer returns increases. The stats shared by Invesp says that 22% of the online shoppers return a product because it looked different when they received it.
So make sure to use high-resolution photos to eliminate colour differences, and most importantly, do not over-edit your product pictures.
4. Proper Size Guides
An incorrect sized product is one of the major reasons for product returns.
Mostly, people remain confused about the product size. They are in doubt until the product arrives and keep thinking about whether it would fit them or not.
Place size guides on every product page to avoid confusion regarding the product size. Customers want to be sure about the size before they finally confirm the order. Having a proper size guide decreases the possibility of a product return.
Want to add a size chart on your product pages? Check out Knowband’s Size Chart module that is available for PrestaShop, OpenCart, Magento and Magento 2.
One of the best ways to reduce eCommerce return rate is by knowing the reasons behind the return request. Ask your customers what went wrong and try to rectify those issues. It creates an indirect communication between you and your customers and helps you understand the defect in your product.
In your product return form, provide an option where customers can mention their issue. In fact, add some of the common return reasons on your own so that customers can pick it easily while placing a return request.
6. Enhance your Customer Support
Customer can have n number of questions before or after receiving the product. It can be about an issue in the product or maybe they want to clear some doubts regarding the product.
Excellent customer service is highly important to address the concerns of your customers. Ensure you are providing sufficient mediums to your customers to connect with you. For example, you can provide a direct live chat option along with your support mail and customer support contact number.
You should also add a FAQ section on the product pages to eliminate customers’ doubts regarding the product.
7. On-time Delivery
Today, customers want the product to reach them as soon as possible. With services like Prime Delivery which guarantees product delivery within a single day, it has become important for the eCommerce businesses to match the same set of expectations for their customers.
You simply cannot make your customers wait for too long. The estimated delivery time should not be more than 3-4 days. If it is taking too long to deliver, customers will cancel the order mid-way.
8. Ensure Good Packaging
The products might be in good condition when they leave the warehouse but are they getting delivered in the same state to the customers? This does happen often. Customers receive damaged products and sometimes due to improper packaging, it puts them in doubt regarding the product, that eventually leads to them placing a return request.
Pack your items carefully and tightly so that they do not slide during transportation. This can help you reduce the return rate on your website.
Final word
Genuine problems in a product should surely be considered for a return but you should pay focus to the issues that can arise the product return possibility. You cannot do anything with what’s not in your hand, but whatever can be done from your end to avoid product returns, you must do it.
Reducing your e-commerce returns even by a slight margin would help you save a huge operational cost. Follow these 6 tips to reduce customer returns on your e-commerce store.
Finding it difficult to manage your e-commerce returns?
The success of your eCommerce business does not depend on how many people visit your website but on how many of them convert. The more conversions you get, the more revenue you make and it majorly depends on your checkout page.
Which checkout process do you follow? One Page Checkout or Multi-Page Checkout?
Customers desire a simplified checkout experience. A long and complicated checkout hampers the shopping experience which eventually results in cart abandonment. For a convenient checkout process, website owners are shifting towards one-step checkout, leaving the traditional multi-step checkout process behind.
The debate revolving around a One-page checkout vs Multi-page checkout is never-ending. While some eCommerce professionals prefer one-step checkout, some feel a multi-step checkout is a better option.
In this article, I will put forward the differences between the checkout process and help you make a better choice.
One Page Checkout
One Page Checkout puts up all the elements of a standard checkout process on a single page and lets the customers fill out the checkout fields in any particular order.
Pros of One Page Checkout
1. Encourages Quick Checkout
With all the checkout-related details upfront, it allows customers to check out quickly. They get rid of clicking multiple times to head towards the next step (in the case of multi-step checkout) and can enter all their details regarding billing, shipping, and payment on the same page.
2. Easy to Understand
A one-step checkout makes the page design simple and easy to understand and presents a clear picture in front of the customers. This also makes it easy for them to verify their details since they do not need to switch between pages.
3. Reduces Cart Abandonment Rate
An intricate checkout is one of the main reasons for shopping cart abandonment. It is therefore important to optimize your checkout process and provide customers with a smooth checkout experience- One Page Checkout is the best way to do that.
Displaying a high volume of content on a single page can cause slow loading on your website. A slow checkout can turn away your visitors and make them search for the product on your competitor’s store.
2. Uncomfortable
Customers who are familiar with a multi-page checkout might not find the one-page checkout comforting. A long checkout form can seem clunky and might discourage a customer from making the purchase.
Multi-Page Checkout
A multi-page or multi-step checkout breaks down the entire checkout process into several pages. Customers have to fill in their details on each page separately to finish the checkout process.
Pros of a Multi-Page Checkout
1. Customers Feel More Secure
Filling all the required details step by step makes customers feel more secure about their purchase, especially if they are purchasing something expensive.
2. Layout Looks Clean
The layout of a multi-step checkout does not look bulky since the checkout fields are divided into several pages which makes the layout clean and uncluttered.
Because of more number of pages, shoppers find multi-page checkout a lengthy and time-consuming process. Ultimately, customers run out of patience and are compelled to abandon their shopping carts. What’s worse is they decide to purchase from a different store.
2. Difficulties in Correcting Information
Mistakes happen very often while filling out the checkout fields. In a multi-page checkout, customers are left with no choice except to return to the previous page and correct the information. On many e-commerce websites, there is no option to edit and customers are asked to fill in the entire details again. This causes frustration among customers and creates a high chance of cart abandonment.
One Page Checkout vs Multi-Step Checkout: Which one to choose?
If you are in a dilemma about which one has better benefits, I would say- Go with a single-page checkout. These days, a single-page checkout is overtaking multi-page checkout because store owners are more focused on providing customers with a way to complete their transactions in one go rather than asking them to follow several steps.
Consider this: You go to an offline store. After you are done picking what you want, you go to one of the billing counters to make the payment. Tell me which counter do you look for? The counter is less crowded and takes less time for you to make the payment and check out from the store, right? Similar is the case with online stores. Shoppers want to check out as early as possible.
One Page Checkout by Knowband
Our One-page checkout offers various rich features that enhance your store’s checkout process and make it fast and convenient. The module is available for PrestaShop, OpenCart, Magento and Magento 2.
One page Quick Checkout offers social login options that allow users to register on your store with their Facebook, Google and PayPal accounts
2. Guest Checkout
Visitors who want to shop from your store without getting registered can make a purchase easily with the Guest Checkout option.
3. In-built MailChimp, SendinBlue and Klaviyo Integrator
You can collect the email address of your subscribers directly from the respective email service providers as soon as they log in to your store or subscribe to your newsletters.
4. Supports Multiple Payment modes and Shipping Services
Apart from Credit and Debit cards, Our Quick Checkout module supports various payment methods such as PayPal, PayU, Stripe, Sage Pay, Mobilpay, Ogone, Pago Facil, QuickPay, First Data, Paysera, Braintree, Checkout, etc.
Besides, it supports various shipping services such as Mondial Relay, So Colissimo, Ulozenka Delivery, LP Express 24 Delivery, Webshipr, Zasielkovn Delivery, Paczkomaty InPost, Paczka w Ruchu, etc.
5. Multiple Layouts
One Page Fast Checkout module offers 3 layout designs: 1-column, 2-column, and 3-column. You can customize the layout accordingly.
6. Arrange Checkout Fields
Set the checkout fields’ priority with the drag and drop feature. Pick a checkout field and drop it to the desired position.
7. Add custom fields
If you want to add some additional fields to your checkout page, you can do it easily with the One Page Fast Checkout module.
8. Increase Average Order value by displaying a Free shipping banner
This feature is specifically for the PrestaShop platform where the admin can specify the minimum amount for the customers to avail of the free shipping facility. If the customer’s cart amount is lesser than the specified amount, he or she will be displayed the extra amount they need to shop for if they want to get free shipping. This eventually increases your average order value.
9. Choose Total Price Display Methods
The e-merchant can now select from a variety of approaches for how to show the total cost of the items on the checkout page. From the One Page SuperCheckout addon’s back office, the store admin can select the PrestaShop default price, price inclusive of tax, price exclusive of tax, or both inclusive and exclusive of tax.
10) Track Customer Checkout Behaviour
In order to eliminate the pointless processes that are annoying the clients, the admin can evaluate the percentage of data filled or skipped by online users who abandoned their cart.
One page checkout is GDPR compatible and has a fully mobile responsive layout. It has multi-lingual support.
Final Thoughts
Whether you follow one step checkout or a multi-step checkout process, make sure to maintain the checkout flow. Ask for relevant information only. Get into the zone of your customers and try to figure out what changes you can make to improve the customer experience.
At the end of the day, it is totally your call. If you have some more points to add to this article, do let me know in the comments below. I would like to know your take as well. What do you prefer for your eCommerce website?
This article revolves around Checkout optimization and provides you with 11 effective ways to optimize your eCommerce Checkout and bring more conversions.
Out of all the elements in an eCommerce website, the checkout page surpasses every other factor in terms of importance. It is the page that brings you conversions or you can say it is the place where visitors turn into customers.
Your website might have an attractive layout and a user-friendly interface. You may even have a wide range of products but it is only good enough to increase the traffic to your website. Yes, it is important but none of it matters if the high percentage of your website traffic is not making it past the checkout page.
Simply expressed, it refers to a high cart abandonment rate, which shows that customers are adding things to their carts but then declining to purchase once they reach the checkout stage.
Cart abandonment can have multiple reasons. According to data gathered by the Baymard Institute, some of the causes of cart abandonment are listed below.
Did you know the average cart abandonment rate is 70%? Every 7 out of 10 customers abandon their cart for some reason. The percentage reflects that e-retailers lose out on huge sales due to shopping cart abandonment.
The best approach to reducing cart abandonment and increasing conversions is optimizing your checkout page, and this is what I am going to cover today.
In this article, I will suggest the top 11 best checkout page optimization practices to recover your lost sales.
How to optimize your Checkout page?
To contribute to a smooth checkout process and provide your customers with a seamless checkout experience, consider the below-mentioned eCommerce checkout best practices.
1. Avoid mandatory sign-ups by offering Guest Checkout
If we look from a merchant’s point of view, it is quite understandable that they want to obtain customer data for their marketing campaigns but they also need to understand that not everyone wants to be a part of their campaigns, promotions or newsletters.
The percentage of such customers might be low, but it does make an impact on your sales.
So, skip the mandatory registration process and provide a Guest Checkout facility on your eCommerce website, avoiding the need to create an account. It is one of the best practices for eCommerce checkout optimization.
2. Include Social Login options
While some visitors do not want to register, some feel reluctant to sign-up. The checkout flow is broken and the customer experience is hampered when a registration form is displayed on the checkout page.
Since some websites follow a lengthy registration process, it might compel the visitors to abandon their cart and leave the store.
You can help such visitors by offering them the social login facility, basically something like Facebook login and Google login.
Social login paves the way for a quick checkout by speeding up the registration process, and it also maintains the checkout flow.
It is a single-click registration, considering that the visitor is already logged in to the social network he or she is using to sign in on the website.
Social login is among the effective checkout optimization strategy.
You can try out our Social Loginizer module if you want to offer multiple social login options to your visitors. It offers up to 15 social login options.
3. Offer Free Shipping or at least cut down the shipping cost
Another eCommerce checkout optimization practice would be to provide a free shipping facility to the customers.
High shipping cost has remained to be a disappointment for online shoppers and it is to be of no doubt why it is the major reason for shopping cart abandonment in Baymard’s study.
The extra added amount at the final checkout step unwillingly forces customers to abandon their cart. Some e-commerce stores charge a heavy shipping amount and it is enough to turn away the interest of the customer from the purchase.
To reduce the possibility of cart abandonment and persuade prospects to make a purchase, offering free shipping can be an ideal way.
Free shipping can surely enhance the chances of conversion. It gives customers a sense of joy when the product amount remains the same throughout.
And you do not need to compromise on your profit. You can slightly adjust the product price to absorb the shipping cost.
PrestaShop website owners can try out our Free Shipping Manager and set up their shipping rules to provide free shipping.
4. Provide Multiple Payment Options and Shipping Services
Adding to the checkout page best practices is to expand your payment and shipping options.
Around 6% of the online shoppers abandon the checkout page due to the lack of payment modes and some 4% are left with no choice but to purchase as their credit card gets declined. So approximately, 10% of the people are having payment-related issues.
It can be overcome by offering multiple payment options. It is also important because different customers have their trust attached to different payment modes.
So, let the people choose their desired payment mode from a variety of payment options. It will result in a higher conversion rate. Apart from Credit Card and Debit Card, you must include digital wallets like PayPal, Google Pay, etc. and Cash on Delivery.
Similarly, you should provide people with multiple shipping services. Different shipping stores have different delivery times, so let the users decide how quickly they want their item to get delivered.
Some shipping service providers even guarantee a 1-day delivery and this can be very helpful, especially for a user who wants to receive his/her order within 24 hours.
5. Use Exit Popup
Another checkout optimization tactic would be enticing the shoppers with some attractive offers and discounts when they are about to leave your website after almost making it through the entire checkout process.
Even when you are unable to pinpoint the precise reason why the user is leaving the checkout page, you should try your hardest right up until the very end to persuade them to make a purchase.
It can be done by using the Exit popup functionality. It tracks the mouse movement of the user and displays your store offers as soon as the user intends to take an exit.
Try out Knowband’s Exit Popup. It is a feature-rich module that has so much to offer to make your popup effective. Most importantly, you can enable the exit popup functionality for multiple pages, not just for the checkout page. Check out-
One of the best ways to optimize your checkout process is by implementing a Page Checkout on your website, also called a single page checkout.
This checkout optimization simplifies the checkout process by placing all the checkout fields on a single page. It offers an easy, fast and convenient checkout, and results in a better conversion rate.
I am not undermining the multi-page checkout process but I feel One Page Checkout has a slight upper hand over the multi-step checkout.
To know the in-depth analysis of both the checkout processes, read:
Our One Page Checkout module offers Guest Checkout, Social Login (Facebook, Google and PayPal), supports multiple payment methods and shipping services, and whatnot.
It is a perfect solution to all your checkout problems. We have-
7. Use Google Auto-address fill and Inline Validation
Save users’ time and allow them to check out quickly by enabling the Google Auto-address to full functionality on your website.
It displays the address suggestions as soon as the visitor types his/her address in the address field. Upon picking up an address, the rest of the address fields are filled automatically.
You should also include the option to use the shipping address for the billing address as well.
Along with autofill, enable Inline Validation(also called Data validation). It helps a user to identify the mistake while putting up the details on the checkout fields. When the user switches between fields, it checks whether the inputs provided by the user are correct or not.
Both of these methods play a crucial part in eCommerce checkout optimization.
8. Display Security Badges
People often doubt the security level of a website, especially new visitors. They do not trust a site easily and hence they feel a bit of concern when providing their payment details.
Image Source: Conversion Monk
Make visitors feel that your website is trustworthy and their payments are secured. Display them the trust seals. It can include the logos of the payment options, security badges from Norton, McAfee, Padlocks, or even a short text that reads “Fast and secure payment”.
You must also add an SSL Certificate to your website to maintain the trust throughout.
9. Make your Checkout Mobile Responsive
Today, most people prefer to do online shopping via their mobile devices.
According to a report by Statista, 72.9% of all retail e-commerce is expected to be generated via m-commerce, by 2021 and this is the main reason why online businesses are paying more focus towards convenient mobile browsing to ensure their visitors enjoy a seamless checkout experience not only from desktop but also from a hand-held device.
So, make sure your checkout page is mobile responsive if you want to gain high conversions from mobile devices.
A mobile-friendly checkout page is an essential factor in checkout page optimization.
10. Display Progress Bar
Though I suggested above to have a one-page checkout, you can continue with the multi-step checkout process if you aren’t a fan of a single-page checkout but make sure it displays a progress bar.
A lengthy checkout process can often irk users if they have no idea how long the checkout process is going to take.
Help them by displaying a progress bar/progress indicator so that it is clear beforehand what steps they need to go through to complete the checkout.
People are less likely to abandon the checkout page if they can see their checkout progress.
11. Encourage Cross-selling
When you talk about checkout optimization, cross-selling can never be neglected. Right after the user makes a purchase, display their related products that would go well with their purchase.
Besides, you can at least encourage customers to shop for more by thanking them and providing them with a coupon code for their next purchase.
Optimization of checkout pages is not limited to a few set tactics. You will find plenty of ways to optimize your checkout page, however, I found the above-suggested methods to be the most helpful but it is not as easy as it seems.
Checkout optimization takes a lot of effort and time. You need to keep doing A/B testing at regular intervals to identify what works out the best for you.
Remember even a slight decrement in the abandoned carts can add up a huge amount to your total revenue.
That’s it. If you liked these 11 Checkout Page Optimization best practices. Feel free to add any point which you feel can help in providing a seamless checkout experience.
For any assistance regarding the module functionality, you can reach out to us at support@knowband.com
Sometimes, the customer leaves the selected product in the cart and move to the other shopping site. The shopper who left the pending cart would have otherwise placed an order leading to a conversion. What’s the right solution to get them back to the store. Well, Knowband’s Magento 2 Abandoned cart extension automates everything from sending a discount cart reminder email to urging customers for the checkout. This Magento 2 Email Follow up module simply sends the pending cart details including customer’s name, a peachy discount coupon and the overview of cart items. Further, you can easily set and schedule the delivery of cart reminder notifications with Magento 2 Cart Abandoned module in order to compel the purchase decision, thus improving customer loyalty towards the store.
New Features in the updated version(1.0.1):
In the updated version of this Magento 2 Abandoned cart module, there are some additional useful features for better performance. The store merchant can now configure and send popup reminders and push notification reminders to those online users who left their cart abandoned. Apart from this, the admin can also offer a fixed or percentage-based discount with reminders. Magento 2 Abandoned cart module also provides a Cron log in the updated version. The online merchant can view the cron name, type, status and actions taken by Cron from this Cron log section.
1.1 Striking Features of Magento 2 Abandoned Cart Email Follow-up Module
The Magento 2 Abandoned cart module offers you multiple customizable features which are easy to implement for your eCommerce shop. You can implement and configure any feature for your store without using any coding knowledge. Let us quickly take an overview of striking features by Magento 2 Abandoned cart recovery email extension.
1. Magento 2 Cart Abandoned module incorporates an automated solution that sends a custom reminder notification to the customer who left items in their cart without completing its checkout.
2. You can create unlimited email templates for different abandoned carts with the help of Magento 2 Abandoned cart recovery email extension.
3. Magento 2 Email Follow up module allows you to track the complete list of abandoned carts and the customers who had abandoned.
4. This Magento 2 module offers the ease to schedule the delivery of Cart Serial Reminders from the backend.
5. Using this Magento 2 Reduce Cart Abandonment extension, you can include a discount coupon code to entice the abandoners.
6. Magento 2 Abandoned cart extension offers pre-defined email templates for abandoned cart reminders which can be modified as per requirements.
7. Magento 2 Abandoned cart extension automatically triggers reminder notifications after the delay set for corresponding emails.
8. Magento 2 Abandoned cart email follow-up module allows you to create as many cart abandonment rules or reminders for your eCommerce shop.
9. The complete details about total abandoned carts and converted carts can be outlooked from the back-office of this Magento 2 Reduce Cart Abandonment extension.
10. The order details corresponding to a converted cart can be checked from the backend of Magento 2 Abandoned cart email follow-up module.
11. Magento 2 Cart Serial Reminder module allows functionality to execute cron instructions manually from the back-office.
12. Magento 2 Email Follow up module lets you update Abandoned Cart List and Send Abandoned Cart Email just by running the cron file manually.
13. You can view the graphical statistics of total abandoned and converted cart value from the backend of Magento 2 Abandoned cart recovery email extension.
14. Magento 2 Abandoned cart module provides you a list of total used and unused discount coupons generated for cart recovery.
15. Magento 2 Email Follow up module gives an option to set time period after which the cart is marked as abandoned.
16. The test mode feature helps to test the follow-up emails before sending it to the actual user.
18. Magento 2 abandoned cart reminder notifications are mobile responsive.
19. From the Cron log section, the online merchant can check the cron name, its type, status and actions taken by Cron. This Magento 2 Abandoned cart email follow-up module provides a list of all the Crons and its actions.
20. The e-merchant can create popup templates and also setup multiple popup reminders from the admin interface of the Magento 2 Email Follow up the module. Admin can also offer discount coupons to the users with these reminders.
21. Admin has an option to set duration, discount type, discount value and minimum cart amount on which the online users will get a discount. The Magento 2 Abandoned cart recovery email module allows setting coupon validity days, pop-up reminder status and enabling free shipping for the users.
22. This Magento 2 Abandoned cart extension allows the e-merchant to set push notifications setting and send push notification reminders to the abandoned cart holders. In the push notification details, admin can check cart ID and click status.
2.0 Installation Guide of Magento 2 Abandoned Cart Reminder Extension
1. Once after purchasing Magento 2 Abandoned cart extension from the Knowband store, you will get the following files on your registered email:
Source code file of Magento 2 Cart Abandoned module in zipped file format.
User Manual of Magento 2 Cart Abandoned module
2. Unzip the extension package.
3. Create a folder{Magentoroot}/app/code/Knowband/Abandonedcart
4. Upload the extracted content in the above folder via FTP manager (like Filezilla or WinSCP – download here: https://filezilla-project.org/).
5. Now run below commands to install the plugin:
php -f bin/magento setup:upgrade
php -f bin/magento setup:di:compile
php bin/magento setup:static-content:deploy
php bin/magento cache:clean
The Magento 2 Abandoned cart extension is now installed and ready to use.
3.0 Admin Interface of Magento 2 Abandoned Cart Extension
Just after successful installation of Magento 2 Email Follow up extension on your website, you can create unlimited abandoned cart reminders for your store and automatically trigger them as per your business needs. In order to configure this Magento 2 Reduce Cart Abandonment extension, navigate the settings in the given order: Admin Panel > Knowband > Abandoned Cart > Configuration
The simple to understand admin interface of Magento 2 Abandoned cart module contains the following eight sections namely:
Each of these sections has been discussed in detail below.
3.1 General Settings
The general settings of Magento 2 abandoned cart reminder extension involve the following configuration options:
Enable the Extension: This option enables or disables the functionality of Magento 2 Abandoned cart extension for the online shop.
Mark Abandoned Cart: This option allows you to set time period(in hours and minutes) after which the cart is considered as abandoned.
Note: The minimum abandon cart time can be set to 0 hours and 1 minute.
Enable Auto Email: Enable or disable this option to send reminder/follow-up emails automatically after the set period is over for corresponding emails.
Enable Test Mode: This option will enable or disable the test mode functionality. If enabled, you can test the emails on the provided email address.
Email ID: This option sets the email ID used for testing purpose of reminder emails.
Enable Popup Reminder: The online merchant can activate settings for sending popup reminder.
3.2 Email Templates
Under this section of Magento 2 Abandoned cart email follow-up module, you can see the list of email templates used for various email reminders. The detail for every email template along with its name, type, and permitted actions is shown in this interface. You can edit or delete any of the templates by clicking the “Edit” and “Delete” button corresponding to the email template.
To create a new reminder email template, click on the “Add New” button at the top right screen side of the admin panel. Magento 2 Cart Abandoned module allows you to create two types of email templates as:
A) Discount Email Template
Template Type: You can choose the type of template you want to create as Discount Email Template or Non-Discount
Email Template: The above screenshot shows the settings of a Discount Email.
Template Name: This option allows you to set the name of the template.
Email Subject: With this option, you can set the subject for the discounted email template.
Email Content: This option specifies the body content of the discount email template.
B) Non-Discount Email Template
Similar settings are for Non-Discount Email which is given below:
Template Type: You can choose the type of template you want to create as Discount Email Template or Non-Discount
Email Template: The above screenshot shows the settings of a Non-Discount Email.
Template Name: This option allows you to set the name of the template.
Email Subject: With this option, you can set the subject for the non-discounted email template.
Email Content: This option specifies the body content of the non-discount email template.
3.3 Serial Reminders
This section of Magento 2 Email Follow up module lists all the existing serial reminders. You can edit or delete any of these existing serial reminders by clicking on the corresponding “Edit” or “Delete” button. To add a new serial reminder, click on the “Add New” button at the top right corner of the screen.
You can create or add two types of follow-up reminders. One with a discount and the other non-discounted.
A) Discount Email Reminder
Template: This option lets you select the template for the reminder email. You can select the template as Discount template or Non-discount template.
Discount Type: This option allows you to set the discount type as fixed or percentage.
Discount Value: With this option, you can set a fixed discount value or percentage type value.
Minimum Cart Amount: You can set a minimum cart amount for which the discount coupon is applicable.
Coupon Validity (in days): You can set the validity for the discount coupon for which the discount value is applicable on orders.
Allow Free Shipping: This option will allow free shipping on product orders using this discount coupon.
Enable: This option will enable or disable this reminder email notification.
Delays: You can set a delay time after which this reminder email will be sent to customers who have abandoned their cart.
B) Non-Discount Email Reminder
Template: This option lets you select the template for the reminder email. You can select the template as a Discount template or Non-discount template.
Enable: This option will enable or disable this reminder email notification.
Delays: You can set a delay time after which this reminder email will be sent to customers who have abandoned their cart.
Similarly, the existing templates can be modified just by clicking the Edit option corresponding to any of these reminder notifications.
3.4 Popup Templates
Here, the store admin can view popup templates list and also add new popup templates for sending popup remindersto the users. Admin can view the popup templates list as shown below:
Admin can add, update and delete any popup template anytime from the admin interface. For adding new popup templates, admin needs to click on add new button. After clicking on this button, admin can view a popup as shown below:
Admin needs to enter these details for adding a new popup template:
Template Name: Admin needs to enter the name for popup template.
Cart Template: Admin needs to select the cart template from the list.
Cart Template Review: Admin can preview cart template from here.
Template content: Admin can set the template content from here.
After this admin needs to save these settings.
Admin can click on delete button for removing any popup template and click on edit button for editing any popup template. While editing the popup templates, admin can select the store also.
3.5 Popup Reminders
Here, admin can create multiple popup reminders and update or delete it a per the requiremnets. Admin can view a list of all the popup reminders as shown below:
For adding new popup reminder, admin needs to click on Add new button. The admin needs to enter these details in the popup as shown below:
Templates: Admin needs to select the popup templates.
Available From: Enter Start Date and time.
Available to: Enter End Date and time.
Discount Type: Set fixed or percentage Based discount type.
Discount Value: Set the discount value.
Minimum Cart Amount: Set the minimum cart amount for which customers will get this discount.
Coupon Validity: Admin can set coupon validity in days.
Allow Free Shipping: Enable this option for offering free shipping.
Status: Activate the popup reminder from here.
Popup Priority: Set the priority of this popup reminder.
Delays: Set delay time in days, hours after which users will get this reminder.
Display popup again after: Set the time in hours after which you want to show popup reminders again.
The online merchant can edit and delete the settings.
3.6 View Abandoned Carts
Under this section of Magento 2 Reduce Cart Abandonment extension, you can check the complete list of abandoned carts at your online shop.
You can manually update the abandoned cart list by clicking on the “Update Abandoned Cart List” button provided at the top right screen of the admin panel. Or, you can directly run the cron instruction to Manually update the abandoned cart list which is discussed in section 3.14.
With the help of these records, you can track the abandoned carts at your store along with the customer name, email, type, abandoned cart value, incentives offered and actions allowed.
There are five options corresponding to every abandoned cart which are:
Coupon Details: The details of the coupon sent to the customer can be seen by clicking on the “Coupon Details” link in front of the abandoned cart. This option is only seen for reminders with the discount coupon.
Send Non-Discount Email: By clicking on the bell icon of this Magento 2 abandoned cart module, you can send non-discount reminder regarding the products saved in the cart of the customers. On clicking the same a pop-up will appear having all the fields that will be sent in the follow-up email without any discount coupon.
Send Discount Email: To send the follow-up email to the customer regarding the shopping cart abandonment with a discount coupon, you have to click on the “Gift Icon” in front of the desired abandoned cart. On clicking the same a pop-up will appear having all the fields that will be sent in the follow-up email.
View Cart Details: To view the details about the abandoned cart, you have to click on the “Cart Icon” in front of the desired abandoned cart. A pop-up will appear having all the details of the cart.
Remove this Abandoned Cart: To delete any abandoned cart, you have to click on the “Remove Button” in front of the desired cart. A confirmation pop-up will appear asking for confirmation of the deletion, once confirmed the abandoned cart will be gone forever.
You can perform any listed options for an abandoned cart. These options can be used when you want to manually send discount/non-discount email to the selected abandoned cart.
The other way is to run the cron file instruction to send the abandoned cart email to all the queued customers who have abandoned their cart. This is discussed in section 3.8.
3.7 View Converted Carts
This section of Magento 2 Abandoned cart email follow-up module will list all abandoned carts that have been converted successfully. You can check the customer detail, order date and value for each of the converted carts. An option to “View Order” is also provided which will redirect to the order information page as shown in the image below:
Note: The Abandoned cart is considered as converted only if the customer places an order for that cart after a reminder mail has been sent.
3.8 Push Notification Settings
Admin can apply push notification settings from here:
Admin needs to activate the settings and enter API key, Project ID Messaging Sender Id along with server key details.
3.9 Push Notification Reminders
In Push notification reminders, admin can view a list of push notification reminders as shown below:
Admin can add new push notification reminders by clicking on the “Add new” button. After clicking on this button, admin needs to enter these details as shown below:
Reminder Name: Admin can set the reminder name from here.
Status: Admin can activate or deactivate the status.
Delays: Set the delay in days and hours after which this notification will be shown to the abandoned cart holders.
Minimum Cart Amount: Set min. cart amount here for which customers will get this discount.
Coupon Validity: Set coupon validity in days.
Allow Free Shipping: Offer free shipping to the users.
Notification Subject: Default notification subject is available. Admin can also edit it.
Notification Content: Content is available by default. Admin can modify the content.
Admin can save these settings. The Magento 2 Abandoned cart module also allows editing and deleting the push-up notification reminder.
3.10 Push Notification Detail
In push notification details, admin can view the reminder name, cart ID, Click status and actions.
3.11 Coupon History
This interface of Magento 2 Abandoned cart extension provides a view to the coupon history. Each record gives associated information about a coupon code, discount amount, discount type, coupon period, and its status.
3.12 Analytics
Under this section of Magento 2 Email Follow up module, you can check the graphical statistics between the total number of Abandoned Carts and Converted Carts. Also, you can check the comparison between Abandoned vs Converted Amount illustrated using pie charts.
This bar chart gives the overview of the total abandoned carts, converted carts, amount abandoned and amount converted in a given time span.
3.13 Cron Log
In Cron log admin can view these details as shown in the screenshot:
3.14 Cron Instruction
A cron is a service that allows a user to automatically execute a script at a specific time.
For example, you can set a particular PHP script to be automatically executed every day at midnight.
In order to set CRON for Abandoned Carts the following 2 URLs are supposed to be added to the crontab of your server:
Updating Abandoned Carts List
https://www.yourstore.com /abandonedcart/index/updateAbandonedCartList?SID=
A success message is also displayed as given below:
Sending Abandoned Cart Emails Automatically
https://www.yourstore.com /abandonedcart/index/sendEmailCron?SID=
Upon clicking the Send Abandoned cart Email button, a success message is shown as
Note: Reminder emails are sent only one time to a particular email ID or cart.
4.0 Front-End Interface
If the online user left his/her cart abandoned then this Magento 2 abandoned cart module sends a reminder email to the online users. Apart from this online users can also get popup reminders, pushup notification reminders along with the discount coupon. They can complete their order using the discount coupon provided by the online merchant.
Pagination or Infinite Scrolling, which would be better? This thought has struck website owners many times and they still get stuck in a dilemma when it comes to choosing between any one of the UX patterns for their website.
In this article, I will share deep insights into both these processes and help you choose the better one for your website. Before we delve into the Infinite Scroll vs Pagination debate, let’s try to understand both.
What is Pagination?
Pagination is the process of breaking large content into smaller chunks. It divides your website content into discrete pages and forms a sequential numbering at the end of a page.
A common example of Pagination is the Google search result. Every time you search for something on Google, it displays n number of results that are divided into several pages.
Pros of Pagination
Talking about the benefits of Pagination, here are some of them.
Better Conversions
“Conversion” is the major factor that has kept online businesses sticking to the Pagination process. Pagination proves to be extremely helpful for users who have entered your website with a purchasing mindset rather than just browsing through the content.
Better Control
With Pagination, you can reach the footer of the website or the top section conveniently, therefore, providing better control to browse the content.
Easy tracking and bookmarking
Pagination makes it easy to track how much content has been consumed. Consider Google search results or Amazon, for example, if you have gone through some pages already, you do not need to go through them again. You can directly jump to a specific page and also bookmark it for later use.
Cons of Pagination
Talking about the cons of Pagination-
Breaks the flow
Pagination obstructs seamless browsing. It breaks the flow of a visitor by asking him/her to navigate to the next page to browse further and disturbs the user experience.
More clicks and loading time
Users get tired after clicking on the “next’ button or switching between pages multiple times. Not only it is tiring but users also get irked by the page loading process.
What is Infinite Scrolling?
Infinite scrolling or continuous scrolling is a single-page scrolling that goes on endlessly with no certain finish line. It loads the overall content on a single page and offers a continuous flow of browsing. With Infinite Scrolling, the next page content or say the next set of products are loaded automatically within the same page as the user scrolls down. It is also known as Progressive loading and endless scrolling.
Social media sites like Facebook and Instagram are some of the best examples of Infinite scrolling.
Pros of Infinite scrolling
Talking about the benefits of Infinite Scrolling, here are some of them.
More User Engagement
The primary purpose of Infinite Scrolling is to engage users and make them stay longer on the website and it does that job perfectly. It is adopted by those website owners who have content exploration as their primary focus. It also makes browsing fun.
Infinite scrolling keeps the user flow and engages your audience towards your content, hence creating more user engagement.
With more user engagement, the average time spent by a user on your website, increases, which eventually reduces the bounce rate.
Best for mobile users
Infinite scrolling provides an amazing browsing experience to mobile users, especially on the mobile app. Since most of the website traffic today is generated through mobile, Infinite scroll makes the best fit for your business as it is more intuitive and user-friendly.
When users keep scrolling down, they usually dig so deep that navigating to the top becomes a daunting task.
Also, users cannot bookmark a page in Infinite Scrolling. They will have to consume the entire content again when visiting for the next time.
No endpoint
Continuous scrolling makes a user feel bored after a point and compels them to take an exit.
In addition to that, a user looking for the footer section on your website can find continuous scrolling quite frustrating as it becomes challenging to reach the endpoint of the page.
Pagination vs Infinite Scrolling: The Final Call
Since you have understood both Pagination and Infinite Scrolling now along with their pros and cons, it is time to decide which one can be a better option for your website/store.
When to use Infinite Scrolling and When to use Pagination?
Considering all the factors, here is my take on Paging vs Progressive loading:
1. If the user experience and user engagement are your topmost priority, go with Infinite Scrolling else stick to Pagination.
2. If you have limited content on your website that a user can reach the endpoint after a certain time, prefer Infinite Scrolling. Pagination would make sense if you have wide content.
In the end, it is your call depending on your business and requirements. Both Paginare effective in producing quality results. Keep doing A/B testing at regular intervals and figure out the most effective one.
If you are thinking to implement the Infinite Scroll feature on your website, check out our Infinite Scroll module.
Infinite Scroll module by KnowBand
The Infinite Scroll module by Knowband is a feature-packed plugin that generates automatic loading on the product listing page. It provides easy navigation through the product catalogue.
The infinite Scroll module is a modern replacement for Pagination System and offers seamless browsing.
Features of Infinite Scroll
1. The Infinite Scroll extension provides you with an option to display a loader while the next set of products load. The loading animation keeps the interest of the users while they wait for the page to load. It tends to keep users on the website which probably would not happen in the case of Pagination where users have to keep loading pages manually.
2. Infinite Scrolling module consists of a “Go to top” button that allows visitors to reach the top section of the page within a fraction of seconds.
One of the cons of Infinite Scrolling that we discussed above was it is difficult to navigate to the top of the page. The “Go to top” button in the Infinite Scroll module eliminates this problem.
3. To avoid automatic scrolling, you can use the “Load more” feature after a few pages. This is helpful for users who do not want to witness continuous scrolling for a longer duration.
4. You can also create a message box at the end of your product results which confirms to your visitor that the results have ended.
5. Infinite scroll plugin doesn’t affect your SEO and is SSL compatible
Businesses are always seeking methods to improve the customer experience. Online firms have been compelled to develop innovative concepts as a result of the intense rivalry in the e-commerce market. One of the finest strategies for that is click reduction. It is effective in lowering bounce rates, increasing average site time and user engagement, and vastly improving user experience. For any assistance in these modules, you can reach out to us at support@knowband.com
