How to Increase Ecommerce Sales with Great Product Description

The product description is the most valuable element of the product page for an eCommerce website. It is important from a marketing point of view and it explains why the product is worth buying.

It is what convinces the visitor to take the final step- click on ‘add to cart’.

A product description aims to provide valuable information to consumers about the product’s characteristics and benefits so that they are forced to purchase.

Your product description should convert visitors into buyers, and then only it will be called successful product content. Visuals attract more than the text, hence optimize your product content according to your buyer persona.

To build scannable content, you can include short bullet points in your product descriptions for easy reading. Add concise content with limited sentences describing the commodity. Instead of exaggerating benefits, truthful material explains the product frankly.

The following article will be a complete guide for a product description that sells.

1. A unique crystal clear product description

The product description should concentrate on their single value proposition, i.e. their primary benefit.

An average user just spends 15 seconds on your product page, as you already know, so it’s time to be impactful.

Sell advantages, not attributes, which means you have to highlight the outcome, not the object.

Clearly, consumers expect your product to achieve something and you have to persuade them that they can.

Add a size description or you can put a size chart if selling merchandise; this also reduces the product returns.

Prepare a buyer persona with keep things in mind, such as:

The location
The Age
Sex — Gender
The Interests
Level of Education
Revenue
Language Inside

This buyer persona will help you decide your target audience and you can put up a product description accordingly.

When writing the product description for an eCommerce, emphasize the product benefits that make it better than others.

2. Keep the tone easy and understandable:

You will note that depending on the brand, the tone of the product description differs.

That’s a wonderful thing if the explanation of the product sounds like you.

Think of it as conversational or formal for your brand? Do you want to use the fun of tongue-in-cheek or do you keep it more straight-laced?

Maintain the tone and its consistency. Words like “exceptional,” “iconic” and one-of-a-kind” are prominently presented.

The argument is that you ought to be consistent with it, whatever your sound ends up being.

3. Attractive and high-resolution product images

This is no secret: our brain just loves creative visuals.

The brain handles them more easily than text and allows us to guess the meaning.

In reality, visuals are so profoundly ingrained in our decision-making processes that every e-commerce website should be a priority, period. The product description with images is always attractive than simple text.

Add more than one image of your product because it increases the engagement rate and the customer may get convinced with your product images.

Since we are discussing the product images, you can add the zoom feature’ to the images.

For zooming purposes, you find an alternative where you can pinch-in and pinch-out. You can zoom in by double-tapping the product image on some websites.

4. Evoke Curiosity

Price is one of the top three reasons why American customers shop from a specific e-commerce platform.

If you give better deals than your rivals, or if you have discounted products in your online shop, make sure that your guests are aware of them.

Contrasting it with the initial price is one way to highlight your price advantage.

FOMO (fear of missing out!) is what you can create because netizens feel anxious when they realize that the same thing won’t be available sometime later and others will have it and they don’t.

You can show the old price and the deal price together on the product description to add some FOMO!

5. Product videos are compelling

Basically, a product video is the summary of the product in the form of a video in which brands attempt to inform clients about the product, its quality, features, benefits, etc.

A video of a product gives a realistic feeling. The uncertainty about the commodity is minimized. It also generates credibility concerning the company. People recognize that the organization is authoritative and not deceitful. For the majority of searches, Google attempts to screen images.

Read: 4 Benefits that Highlight the Importance of Product Videos in eCommerce

6. Show the real image of your product

Not only does an optimized product page help you turn more visitors into clients but adding a real image can do wonders.

By raising the average order value of customers, it can also raise sales. By doing this, the company offers customers a compelling reason to select the more costly option.

The actual images build up trust and establish a brand’s unique identity.

7. Add social proofs: review and rating

Social evidence comes in a variety of ways. They can be feedback, testimonials of customers, photographs, ratings, etc.

As long as it’s important to your audience, it doesn’t matter what sort of social evidence you use.

For most e-commerce websites, reviews and classic star ratings can do the job. Remember, always display genuine product ratings and reviews.

The fact is most internet customers are used to finding fake reviews, and some studies have also shown that your conversion rate could actually be affected by so many 5-star reviews.

In reality, every client is more likely to purchase from a website that shows reviews of clients. To get more reviews, you can incentivize customers with rewards or coupons for each review.

Note how the company under the purchase button adds “Free & Easy Returns” details.

Read: Why Product Reviews are Important in eCommerce?

Wrap up:

The product description should contain influential words that blow your customer’s mind. Also, optimize your product description copy for Google SEO.

The definition of a product should be concise and to the point.

Try to use keywords that are friendly for search engines. But instead, place them in the product title if you can’t match them in the definition.

If nothing else, concentrate on using terms of power in your explanations to make the object stand out.

Ultimately, you want to create a picture of the product that gives your shoppers the details they need.

Creative Abandoned Cart Recovery Strategies Your Competitors Aren’t Using

Abandoned cart recovery emails are one of the toughest to do right, mainly because you don’t really know why your customer left your website before the order was finalized – wasn’t the item, right? Was its cost of shipping too much? Haven’t they had enough time?

Looking at all those possibilities, instead of one single email, I highly recommend building an email chain. Also, do not presume that it would be resolved automatically by applying a discount to your retargeting email!

What is an Abandoned Cart Email?

One of the most successful ways to get your customers to go back and buy is the recovery or abandoned cart email. You can create FOMO or influence the customer with the ‘Discounts Only for Them’.

Abandoned cart emails are sent in a customized manner to consumers to connect with them about their previous intent to purchase a product. They are one of the most successful ways to handle abandoned cart problems, considering the more personal approach of abandoned cart emails.

Why do people abandon their carts?

For various purposes, various individuals will abandon your cart. Someone who first visits your site and leaves the cart may have different reasons than a loyal customer who does not buy. Similarly, there might be those that visit your site frequently and leave the cart repeatedly.

You can help determine what the underlying concerns really are by segmenting your email list when you get customer details into a few high-level categories, and then define a suitable solution to fix them.

Strategies to recover abandoned cart

It isn’t easy to convert customers with a mere email.

However, you will need to go through the entire thing strategically, in addition to having the text right in the individual emails to convert people.

Send emails to bring them back

It’s no secret that the most powerful way to meet lots of people at once is by email. They give you access to a personal space that is 40 times more powerful than Facebook or Twitter for attracting new customers.

Customers who have left the cart must know who you are and why you are sending an update.

Sending an email will allow you to recover some of your previously lost sales and potentially convert more of the traffic to the website that you attract.

Create your own abandoned cart email sequence

One email may not be enough to allow people to behave on abandoned cart emails.

As such, to get people to complete a purchase, it is smart to put together a short series.

Up to three emails in total are perfect. For some of the earlier emails, you cannot get the customer at the right moment, so a later email is worthwhile to ensure that you can get them to communicate with you.

Push notifications will push them to make a purchase

Using push notifications as opposed to text messages to reach the customers is certainly easier. Only make sure you’re not sending them too much, or else users will opt-out of receiving them.

To boost their experience and add value, submit push notifications based on the user’s position. Boost your interaction with Push Notifications and help you improve your conversion rates.

You can give them abandoned cart details, offer deals, discounts, and more once the visitor has opted in to be a subscriber.

An exit pop up before they leave

Another effective way to grab customer attention is by reminding them about the abandoned cart just before they leave.

A pop-up window with cart details and a discount coupon can do wonders! You can show a discounted or not discounted pop up window on the exit page.

Types of the email you can send

No customer thinks the same way and all types of customers have different requirements. Treating them as a unique customer will give a personalized experience to them and that may lead to conversion.

To attract different brains, you need different strategies. Here are some ways you can do this.

Emails creating FOMO (fear of missing out)

A list of the items left behind in the cart will include most of the abandoned cart emails you encounter. These emails provide all the basics you would expect: the name, picture, and price of the product.

You can make the goods more convincing by adding the number of reviews along with the average ranking.

Seeing something like the number of purchases or a high rating will give you an instant dose of FOMO to complete that purchase ASAP.

Add some personalization

More than 60% of customers enjoy reacting to their favorite retailers’ personalized emails.

As much as you can, you can always try to personalize emails. The above segmentation helps with this, but other information can accompany it. The obvious one is the use of the name of the client in correspondence. Many providers of email services allow for this.

Discount emails can bring them back

If you have segmented your list of abandoned cart emails, there is a possibility that you would have a clear idea of why the customer has abandoned the cart.

Because the deal (i.e. free delivery, coupon code, free returns, etc.) is more likely to be tailored to the individual’s reasons for not purchasing, this adds customization again and will engage the consumer to communicate with you again.

When it comes to your most loyal clients, discounts are extremely counter-intuitive.

They are familiar with your brand and have shown a willingness to regularly buy from you before; so with another discount, you probably don’t have to risk your profit margin.

How to Write a Follow-up email?

There are some important rules that you should remember before writing a recovery email.

Add a catchy subject line that sways
Adding colors will influence emotions
Beautiful font pairing play off each other
Build trust with appropriate email and website branding
Minimal design helps you to concentrate on key functions
Animated GIFs are trending
A tailored experience goes a long way
You can also add a product recommendation

There are plenty of variations in architecture to explore. That’s why knowing who your subscribers are and what they need from you is vital.

The reaction that you get from readers will give you an indicator of how well your campaigns are going, such as open and click-through rates. For custom emails, check out:

5 Best Practices for Abandoned Cart Emails

How to write an abandoned cart email to bounced customers?

PrestaShop Abandoned Cart Module

The PrestaShop Abandoned Cart Module offers features that you can use to recover the lost sales. It has a functional backend with several email templates and it allows you to send push notifications as well.

Another super cool feature of the abandoned cart module by KnowBand is that it can show an exit-intent popup with a discount. Some of the features are discussed below:

Auto triggered emails

After a fixed wait for corresponding emails, PrestaShop Abandoned Cart email follow-up addon sends discounted notification emails automatically.

Also, you can manually run cron jobs to update the abandoned cart list and send follow-up emails to the respective customers.

Push notification

It lets you create and change as many push-up reminder templates as you like. The admin may also customize the popup’s content accordingly.

Serial Remider Settings

Exit Pop up

A notification popup shows the Prestashop Abandoned cart module to remind customers about the things they left without purchasing in their carts. The popup contains the list of abandoned cart products and the discount coupon code which the customers can use to get discounts.

Email with templates

Flexibility to select from ready-made discount and non-discount models is provided by the Prestashop Email Follow-Up addon. As per business requirements, you can change the topic and content.

Custom email

You can create custom emails like discounted and non discounted emails.

You can offer a discount coupon of 10% discount to all the customers while for a specific cart value like above $100, an email with a discount of 15% can be sent. Additional discounts can be offered as per the cart value and this can be done with few clicks.

Analyze the behavior of carter

You can understand the shopping choices and needs of your customers by monitoring pending carts using Prestashop Cart Abandoned addon, which allows you to better market your items. The cart analysis will give you a better understanding of abandoned carts and converted carts.

Additional features

Well, understanding that a large number of people abandon carts from a specific country might tell you that shipping costs are a key obstacle that they only see when they get to the purchasing point.

As a consequence, you could fix this by providing reduced or even free shipping to visitors from that country in your cart recovery email for that list of people.

Conclusion: The abandoned cart recovery email is your chance to redeem clients who, for whatever reason, almost bought from you but then bailed. Rising conversions and ROI means there is something right you’re on.

If you need some explanation about the topics I described, please let me know, I’d be happy to help! Cheers

You can check out the articles below if you would like to learn more about coping with cart abandonment.

10 Tips to Double Your Ecommerce Conversions in 2023

Every eCommerce website owner looks to improve conversions on their store. More eCommerce conversions mean more revenue. Whether you have just started your eCommerce business or been in the journey since long, there’s always room for improvement which you can work upon to boost your conversion rate.

There are certain tricks, strategies, and best practices for it. Putting all together, here are the top 10 tips to consider for higher eCommerce conversions.

1. Improve Your Page Loading Speed

If your website or web pages take time to load, it can severely affect your eCommerce conversions. Studies suggest that visitors bounce off from websites that take more than 3 seconds to load.

To test the loading speed of your website/web pages, use Google PageSpeed Insights or Pingdom.

A slow-loading website can hinder the shopping experience of your customers and they may choose to abandon the purchase mid-way.

Consider upgrading your hosting plan or switching web hosts to accommodate more website traffic. Remove unnecessary large files that are taking too much space.

2. Optimize your Website for Mobile Devices

Since the majority of the website traffic comes from mobile devices (smartphones) nowadays, it’s important to optimize your website accordingly.

Mobile Commerce is on the rise and has already surpassed eCommerce. A mobile-friendly eCommerce website brings more conversion than the non-friendly ones.

Take help of Google AMP for faster loading of mobile web pages. It helps you reduce your website’s bounce rate to a significant extent and improves the browsing experience of your mobile visitors.

Knowband provides the AMP plugin for PrestaShop and OpenCart platform.

3. Focus on simplifying your Design

One of the keys to boosting eCommerce conversions is simplifying your website design. From the homepage to the checkout page, every element should be highly optimized.

Eliminate clutter. Avoiding filling your website with too many elements and make it easy for users to navigate. You do not want to distract customers from their purpose, right?

Make use of whitespace and use visuals sparingly on your homepage. A simple, clean and well-organized website enhances user experience. Besides, it keeps the customer’s focus on your products and encourages them to explore your website without getting distracted.

4. Use High-Quality Visuals

Visuals play a crucial role in your eCommerce conversions. Texts aren’t enough to drive sales; you need high-quality images and videos.

Try to give as much information as you can through visuals. Give customers the type of experience they would feel when they are holding the product in their hands.

Take pictures from every angle with pinch-in and pinch-out zoom functionality. Use product videos to demonstrate how the product works. For example, if you are selling an automatic washing machine, show how to operate it or let’s say you are selling shirts, show how it would look on a person. Also, add a product size chart to highlight the measurements and let users know the model height as well so that if their height is the same, they can relate with it.

Don’t compromise on the image quality. Hire a professional photographer.

5. Simplify Checkout

As per Baymard Institute, 21% of the abandoned carts take place due to a long and complicated checkout process.

The fact confirms that if your checkout process isn’t convenient, shoppers will likely give up the purchase. Every extra step added in your checkout process reduces your chances of conversion.

Simplify it as much as you can. Keep only those fields which are highly important; avoid asking for unnecessary information.

I would recommend using One Page Checkout that converts the standard checkout process into a single page checkout. It puts all checkout-related information on one page and allows customers to check out quickly.

Try out Knowband’s One Page Checkout for PrestaShop, OpenCart, Magento and Magento 2.

6. Chase Abandoned Carts

Cart Abandonment is inevitable no matter how many strategies you apply. But that doesn’t mean you should give up on abandoned carts easily. Even if you recover a small percentage of those abandoned carts, it can add a certain value to your revenue.

Reach out to the abandoned cart users and persuade them to complete the purchase. Take regular follow-up as well but don’t overdo it.

It’s easier to sell to someone who has added the product to his/her cart than to a complete stranger. With Knowband’s Abandoned cart module, you can track abandoned carts and target those users accordingly.

Lesser the cart abandonment rate, higher the eCommerce conversions.

7. Leverage Social Proof

Why should consumers put trust in your brand? Why should they buy from you and not from your competitors? How do they believe in your quality services?

This is where social proof becomes valuable.

Do you know a consumer reads an average of 10 online reviews before finalizing their purchase decision?

Include reviews on your product pages. Yes, there will be some negative reviews as well but if you only highlight positive reviews, it can make shoppers doubt the authenticity.

Do not forget to highlight testimonials on your homepage. Testimonials are a great boost to your eCommerce conversions. They build customer trust by highlighting the experience of your previous clients or customers with your brand.

8. Provide Free Shipping

Offering free shipping to shoppers is one of the best ways to boost your conversion rate.

As per Invesp, 9 out of 10 consumers find free shipping to be the number 1 incentive to shop online. Also, orders with free shipping have a 30% higher average order value.

Today, most of the eCommerce websites offer free shipping so if you want to compete, you need to do the same else customers will likely prefer other brands over your brand.

You can slightly adjust your products’ price to cover the shipping cost. Now you can easily manage free shipping with our Free Shipping Manager, which is available for PrestaShop and OpenCart.

If you still don’t feel free shipping is a good idea, I would like to tell you that high shipping cost is the primary reason for shopping cart abandonment.

9. List Multiple Payment Options

How would you feel if a consumer finds everything so perfect on your website, decides to purchase but stops at the last moment just because you don’t provide enough payment options?

That would seriously hurt. This is not the way you would want to see a conversion getting failed. Different consumers have likings towards different payment options and that’s why you need to offer multiple payment options. Credit Cards and Debit Cards simply won’t be enough.

Accept digital wallets/e-wallets like Google Pay, Amazon Pay, PayPal, and some more in trend.

10. Display Trust Badges

With too much of hoax and fraudulent activities taking place over the Internet nowadays, consumers have become a bit sensitive and fearful to share their card details online.

People have been deceived and lost their money. Others don’t want to be a victim of it. It’s your responsibility to ensure your customers that their information is safe with you.

Highlight the trust badges on your website, mainly on the checkout page that includes security logos related to site security, anti-virus, payment protection, etc.

Final Thoughts

There are some other ways as well such as offering guest checkout, adding a live chat support option to your website, creating a customer-friendly return policy, etc.

Follow the above-mentioned tips and I am pretty sure you would be able to boost your eCommerce conversions.

If you need more details into a particular point, you can leave a comment below. For assistance regarding modules, you can contact us at support@knowband.com

Is eCommerce Conversion your Problem?

With the right SEO strategy and website optimization, bringing the traffic to the website becomes easier. Even the task of finding the right target audience is achievable. However, most of the eCommerce companies complain about low conversion. If you are getting the desired traffic, but the visitors are not converting, the
your bottom line will suffer for sure.

Is your online shopping site suffering from any such issue? The very first step to deal with such an issue to find the root cause.

From the outside, CRO might look like a daunting task but the same as what’s generating your revenues by 2% or 3%. There are areas in your website that require expert recommendations and improvements and that’s exactly where ecommerce SEO services step in.

Invest in high-resolution images

We know what they all say – a picture can say a thousand words. Well, they are not wrong. When you are investing in practices like social media optimization with blogs and rich content, investing in high-resolution images is what you would want to take a closer look at. Not only in the content, but the product images used on the product pages should be of high quality. After all, the customers would not be able to touch what you’re selling so they have to feel it by the eyes. In accordance with the product description available on the same page, the image should come across as a worthy product to be purchased. Depending on the detailing that you want the customers to get to, make sure that your image resolution is high.

Free shipping is the key

Who doesn’t like free things? Every customer does. Every online shopper keeps an eye on a few things and free shipping is one of them. When you keep such policies (shipping, return, delivery and more) in accordance with what the shoppers like, you’re in for high conversions. You would find some store giving free shipping on “order of x or more” whereas; there are those which don’t have a respective amount as well. When you offer free shipping to your customers, there are lesser chances of the customers bouncing back abandoning the cart.

Coupon codes work miracles

Why do you think the coupon companies are earning so good? Because they offer discounts from all the big online stores. If you take a look at the image below, you’ll find that the women’s clothing store offering a section where you can apply the coupon code and the customer will get a hefty discount. And, when you talk about discounts – it is one of the best ways to please the shoppers and get your visitor to convert to a customer.

Tailor-make the prices

With a store like Amazon that offers a gamut of brands under the same roof, you would have to cut-down the prices or at least adjust the same in order to be visible to the customer. In today’s time, you know how the competition among the stores is and the awareness among the shoppers has made given them the freedom to compare the prices on all the respective stores in order to get the best buy. Don’t keep a specific price all the time. Keep fluctuating within the limit and also keep a check on the competitor stores. This would make your online store come across as a credible one resulting in being the solution to the conversion problem.

Modify your checkout process

Image source: Awake

Gone are those days when you would give lengthy forms to the customers to fill before they make the payment for the purchase. Now, if you indulge in such practices, your rate of the abandoned cart will go up a level. Now’s the time to modify your checkout page and adopt one-page checkout module in order to retrieve the basic information that you need from the customer and get them to make the payment without wasting any time. This is the step where you can look for the better option with the advantages of A/B testing or any other method that lets you get to know your visitors better.

Incorporate the abandoned cart tool

Low conversions are when your visitor didn’t convert. Whether it by leaving the items in the cart or by not filling the details on the checkout page, or any other way, the result is a high bounce rate. Now, specifically talking about abandoned carts – it is when a customer lands on your site, adds products to the cart and then leaves without converting Send notifications to the customer about the items in the cart with the options of you providing them a special coupon to buy the product that they forgot in the cart.

Use chatbots

Chatbots are one of the most upcoming ways to keep your customers engaged at the store. Whether in a form of providing help in their search-hunt or by giving them the desirable option based on their likes, chatbots have come quite handy in eCommerce SEO. The availability when your customer needs you provides a sense of credibility towards your store and that’s exactly where you get a bonus point from your customer.

If you are all set with someone or the other to be available to handle the questions that pop up from the customer’s end, this module can help you in the long run.

With these ways, you can turn your low conversion rate into high conversion rates.

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The Ways Exit Popup can help Boost your eCommerce Conversions

One of the biggest problem with the eCommerce store owners is to retain their customers. Most of the time, if a customer doesn’t find better products or deals, they tend to leave the website. In such cases, the seller must come with a better idea to keep the customers engaged to the website. Thus, the idea of exit popup proves to be a better option, in order to lure back the customer to the web store.

Therefore, Knowband has come up with Shopify Exit popup module. The module allows the Shopify site owners to generate an exit popup when the customer is about to exit the web store. The exit popup offers the discounts to the customer just when they intend to leave the site. The exit popup encourages the customer to check the web store once again and avail the offer received.

The Shopify exit popup module is one of the better approach to redirect the attention of the customers to the website. So, if you are a Shopify site owner, who wishes to improve traffic to their website, then Shopify exit popup might be the tool you are seeking for.

The Exit popup benefits the eCommerce stores in following ways:-

Increase Web Traffic

Well, the exit popup redirects the customers to the web store again. Hence, exit popup provides them with an opportunity to make a purchase on products with the discounts they received through exit popup. The customers can browse through the web store again for the products to avail the discounts with the exit popup. The exit popup increases the customer’s activity on the web store and increases the web traffic considerably. There are playful exit popups that not just retains the existing customers, but even helps acquiring new ones. Spin and win is one such example of the exit popups which makes shopping a more fun experience for the customers and at the same time generate better revenues for the web stores.

Boost the Sales

The customers are tempt to avail the offers, they received through exit popups. Thus, they re-enter the web store in order to use the discount code or the avail the offer received. The exit popup turns out to be a win-win situation for the sellers as well as the customers. Curbing the exit intend of the customers, the exit popups help in enhancing the customer engagement to a greater extend. However, at the same time, the exit popups are considered to be annoying by some of the customers. In order to make it fun and engaging at the same time for the customers, you can use gamified exit popup. Shopify Spin and Win module is one such way to convert the visitors into leads without annoying them. The interactive exit popup of wheelio is not a playful way to offer giveaways to the customers and curtail their exit intend. Thus, by enhancing the engagement, the exit popup not just increases the traffic of the site, but even boost the sales at the same time.

Better UI and UX

The whole idea of providing discount offers to the customer upon their exit is to stop them from exiting the store. It provides the customers with a better interface to connect with the seller. The idea of providing offers to the customers via discounts coupons enhances the customer’s experiences. The discounts received while they intend to the exit from the store imparts a feeling of trust on the web store. The exit popup bends the customer to make purchase from your web store in the near future. While just asking the customers to enter their email ids and offering 10% discount is tedious, the exit popups can make the entire thing exiting and fun for the customers. The gamified and attractive exit popups introduced in the recent past makes the interface of your website alluring. Thus, by enhancing the UI as well as UX, the exit popup is one way to staying in the good books of the customer.

Email Integrator

The exit popup allows the user to avail discount after they have entered their email id. Therefore, now the store owner is provided with personal details of the customers. Hence, the seller can now use the information of the customers for the future sales promotion with the exit popup. The exit popup helps in increasing the product visibility. Some of the exit popup plugins including the Wheelio module is an email integrator that integrates the email ids in the MailChimp, Klaviyo and other account of seller. Thus, exit popup is one of the ways to make email marketing a cinch and lure the customers back to the store.

Reduced Abandoned Carts

The exit popup is one of the best method to deal with the problem of abandoned carts. According to a survey by Baymard, “There is about 70% average documented online shopping cart abandonment rate”. Therefore, it becomes a challenging problem for the eCommerce store owners to get better conversions. The exit popup lures the customers to use the discount code and complete their purchase, which otherwise they would have left without going to the checkout page. The web store can provide the customers with various offers and discounts, so that they may get back to the web store and re consider exiting the store. Exit popup has a very high success rate in reducing the number o abandoned cart rate.

Better marketing options

Once the attention of customer is redirected back to the web store then it becomes quite easy for the web store to market them more products. The sellers get a chance to showcase some of their more products which the customers may find suitable to make a purchase on. Thus, the web store is able to make sales out using these exit popups. Therefore, the idea of using exit popup to get back to the leaving customers may help the web store to makes sales on more products.

Conclusion

The idea of marketing is tough and if you are not in sync with the what’s happening in the eCommerce market. One of the biggest hack to reduce exit rate and abandoned cart is by cutting short of the mistakes of the checkout page that may be killing your conversions. The exit popup is an effective way to boost up your sales and make effective conversions. So, find a solution for your site and take your business to the next level.

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8 Checkout Page Mistakes that may be killing your eCommerce Conversions

The checkout page is the conversion deciding factor for any eCommerce website. If you are driving a good amount of traffic on your store but the conversions are hitting very low, there are probably some flaws in your checkout page.

Though checkout is not the only barrier (there can be some other factors as well such as the website UX), it is the most vital element among other elements on your eCommerce website.

A huge difference can be made in eCommerce conversions if online businesses rectify their checkout page mistakes. In this article, I have listed out 8 checkout page mistakes that may be killing your eCommerce conversions, along with their solutions.

Mistake 1 : No Guest Checkout option

Mandatory registration on the checkout page adds to the topmost reasons for shopping cart abandonment. Online shoppers feel annoyed when presented with a sign-up form during the checkout process.

Forcing visitors to create an account only increases the number of fields to be covered before making the payment. Some of the eCommerce stores even ask users to verify their account, leading to a troublesome checkout experience.

This can be avoided by offering the Guest Checkout facility. Guest Checkout allows users to get rid of the registration process and helps them make a quick checkout, enhancing your conversion rate.

Mistake 2: Not offering Social Login

Almost every eCommerce website today provides users with the facility to sign in using their social media accounts. Not having the social login option on the checkout page can affect your eCommerce conversions.

Providing the social login option eases up the registration task (single-click registration), maintains the checkout flow and allows users to get rid of remembering the password.

Most people remain logged in on their Facebook or Instagram. Hence, a social login option reduces the extra efforts put during the sign-up process by allowing users to sign-up with their existing social information.

Social Login Best Practices

Try out Knowband’s Social loginizer module that provides you with up to 15 social login options to implement on your eCommerce website. Check out:

Magento Social loginizer, Magento 2 Social loginizer, PrestaShop Social Loginizer, OpenCart Social Loginizer.

Mistake 3: Not using the Progress Bar on the Checkout Page

Shoppers might give up the purchase idea if they are unaware of the number of checkout steps involved in the checkout process.

It is important to display which stage a customer is at present when they are on the track of completing their purchase. Showing the progress of the checkout puts up a clear picture in front of the user regarding how many fields they have covered and how many more they would have to go through before they could finally place their order.

Mistake 4: No Trust Factor

With too many online frauds taking place nowadays, online shoppers do not put their trust on a website so easily while making the payment. No matter how amazing your website looks, if customers feel a trust issue, they won’t make the payment. As simple as that.

To build customer’s trust, show off the security badges on the checkout page, and make customers feel relaxed. Add an additional security layer by making your website SSL certified.

Mistake 5: Not having a Proper Return Policy

Online shoppers do have concerns regarding the products they purchase. There is always a doubt regarding a defective or an incorrect order getting delivered. And customers want to ensure what would happen in such cases.

This is where your return policy plays its part. If it is not satisfying enough from the customer’s point of view, they will not proceed further in their checkout.

Pay attention to your return policy and make sure they encourage users to make a purchase.

Mistake 6: Not providing Multiple Payment Options

If you are still stuck with Credit Card and Debit Card only, you are surely missing out on huge eCommerce conversions. Limited payment options would not help you in the long run. Online shoppers look for varieties, be it for products or for the payment methods.

With digital wallets in trend, it would be wise to implement the major e-wallets in your store. It would provide your customers with a number of payment options to choose from and help them choose the preferred payment option while making the payment.

Mistake 7: Not having a User-Friendly Checkout

A lengthy and complicated checkout process involving unnecessary fields adds to the frustration among online shoppers which is followed by cart abandonment.

It is, therefore, crucial to optimize your checkout page and make it user-friendly. One of the ways to do so is by upgrading your multi-step checkout to a one page checkout. A single page checkout puts all the checkout fields at one place.

Knowband’s One Page Checkout is amongst our highest-selling modules that lets you simplify your checkout page and grab more eCommerce conversions. Check out this module for various eCommerce platforms-

PrestaShop One Page Checkout

OpenCart One Page Checkout

Magento One Page Checkout

Magento 2 One Page Checkout.

Mistake 8: Checkout Page is not Mobile-Friendly

The majority of online shoppers these days browse a website through handheld devices. This is the reason why mobile apps are gaining huge popularity. However, with limited storage space, people avoid installing a lot of apps.

For shoppers using mobile devices to make a purchase, it is important to make the checkout page mobile responsive. For your information, around 1.6 billion people use mobile devices to shop online globally, says a report by Invesp. So you can imagine the impact it can have on your conversions.

Make sure that the checkout process works as conveniently on a mobile device as it does on the desktop.

Final Word

Put your feet in your customer’s shoes and think what could be the possible areas for improvement on your checkout page. Are you feeling satisfied? Is it hampering your checkout experience? If so, work on those factors to simplify the checkout experience of online shoppers.

Keep an eye on these 8 checkout page mistakes that could possibly kill your eCommerce conversions.

Found this useful? Drop your comments below.

Also, give a read to:

7 Useful Tips for a User-Friendly Checkout

How to Simplify the Online Shopping Experience of Customers?

How to drive eCommerce Conversions through email marketing?

Emails are omnipresent and their impact has been mammoth in the business world due to their high utility. It is still one of the most reliable medium of formal or business communication at the most competitive price. In the course of extending its scope, email marketing is now actively used in the fields like business promotion, product sales, customer targeting and retargeting, customer retention, finding out new prospects and other such critical tasks.

The field of email marketing needs to be utilized in the best manner for grabbing higher conversion rates and sales among your competitors. Let us explore this email marketing in detail with this interactive infographic shown below:

By understanding the role of email marketing in a business environment, it will not be difficult for any business to grab its share of conversion rates and sales. These promotional and marketing emails have the potential to improve your business fortunes without burning a major hole in the pocket of various businesses. Do follow the tips mentioned in the infographic above and reinvent your email marketing strategy for a quick turnaround.

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