Tag: Loyalty Points

How PrestaShop Loyalty Point Program can take your Marketing to Next Level

The PrestaShop Loyalty Point Program will engage store users to increase sales by assigning them a reward point. This plugin has complete admin management so that the reward points of buyers can be easily managed by the admin. This will allow for a point-based loyalty program that is a great way to earn points for frequent visitors.

The loyalty program can be used in digital marketing. You can share emails with your customers about the points they have earned in previous purchases and how they can redeem them. Also, you can incentivize your lost customers by adding some points in their wallets and the eligibility criteria.

All the marketing ideas and cart rules of the PrestaShop Loyalty Point Program are highlighted in this article.

Let’s dive into it.

Why you need a PrestaShop Loyalty Point Program?

Loyalty Point Program the term itself suggests that the points are offered to loyal ones. The customer who visits your store or makes a purchase from your store earns some points that can be converted into currency (as per the rules defined by the store manager) and used in the next purchase. The PrestaShop loyalty point system is a one-stop solution to increase sales by improved conversion and higher retention advantages. Some of the benefits are listed below:

  • Increased cart value
  • More conversions
  • Maximize repeat sales
  • Grow your list of email subscribers
  • Flexible cart rules to reward customers and visitors

Read: Benefits of Customer Loyalty Programs for your Online Business

PrestaShop Loyalty Point Program for Marketing

The loyalty points can be offered to all your visitors and existing customers as you wanted. You can plan your policies and offer such rewards as per your defined rules. It is good to make some cart rules that increase average cart value, product-wise rules to increase the sale of particular items, or according to weight and shipping choices they make.

Provide them with clear guidelines. Let them earn points and you earn their loyalty!

Marketing ideas for new visitors

There are more possibilities than ever to boost website traffic and visits to your PrestaShop store with the evolution of digital marketing. A loyalty program holds the power to influence visitors to take the action. The action here means clicking on the link or sharing an email address to claim the reward. The emails collected can be used later for marketing purposes.

How to offer Loyalty Points to New Visitors?

On the landing page

The PrestaShop Loyalty Point program allows the store manager to offer loyalty points to every new visitor. This entices the visitor and increases customer engagement in your store. You can promote this offer on your social media handles and grab the attention of the users.

Such offers always work!

On first purchase

Also, the Loyalty Point Program can be used to reward customers on their first purchase. You can use a pop-up showing the program details and once they make the purchase, reward them with some points that they can redeem in the next purchase as per the rules defined.

Offering rewards on visits and first purchase are great tactics that you can apply to your store and increase the conversion rate remarkably.

How to benefit existing customers with Reward Points?

There are two types of customers that you need to take care of. First, the loyal -who always shops from your store and second- who used to shop from your store but didn’t show up in a long time. Since they have purchased from your store you already have their user data. Why put that data in junk when you can use it for marketing and boost sales?

Here is what you can do!

Reward on every purchase they make

Loyal ones are the best customers you have. Your competitors are always working hard to snatch them so, just make sure to keep them with you in the long run. You can incentivize your loyal customers and give them reward points on each purchase.

But, some customers shop once and never come back? Maybe they are not happy with your services or they might forget that you exist. Can you do something about it? Of course! You can.

Send an email and remind them that they are losing their loyalty points. You can add the timer with the email or you can share cart details, total earned points, and details to redeem it.

Add points to their wallet

Another way to get them back is by adding some loyalty points to their wallet. This maximizes repeat sales and brings back your potential customers.

Two ways you can tell them that they have earned loyalty points:

  • Notify with push notification
  • Via email

How and when you can offer loyalty points

The cart rules defined here underneath will possibly boost your eCommerce sales and increases the average cart value. Some of the best ways to define the rules are:

·         On the total cart amount

Give loyalty points to the client for spending an amount above the amount mentioned. For instance, if customer shops for more than $20, you can give 10 loyalty points. Now let’s say if a customer’s cart total is $18, he or she will possibly add $3 more to take the total cart over $20 to gain 10 loyalty points.

·         On the product quantity

Provide consumers with reward points after they shop for the quantity of product listed. Suppose you sell some points of loyalty for the purchase of 2 items. And if a customer comes to your shop to buy a single item, you can ask them to add one more item to collect loyalty points.

·         On the particular payment method

Provide loyalty points with a PrestaShop Loyalty Points program when a customer purchases the defined payment process. If you want users to choose particular payment methods then this is the way to make them do.

·         On the specific shipping service

Provide loyalty points when a customer selects the shipping service mentioned.

·         Based on the product weight

To gain loyalty points, define what the total weight (in grams) of the goods should be.

·         On selected products and categories

If you have products that are stocked in your inventory for several days or months then this is the chance. You should note the certain items for which the loyalty points are to be issued. Select a category and only goods falling under that category will be granted loyalty points.

Conclusion

The loyalty point programs are used by almost all organizations whether they are into eCommerce or banking. PrestaShop Loyalty Point Program developed by KnowBand provides you with several alluring functionalities that you can use in digital marketing campaigns.

KnowBand has a solution for all the eCommerce problems and has several modules that can bring back your lost sales. Do visit us or drop a comment below if you find this article helpful.

Magento 2 Loyalty Points | Reward Points Extension

Magento 2 Loyalty Points is a loyalty program extension that lets you reward users with some loyalty points on successful signups and order placement (if they match the conditions defined). The loyalty points can be used as a discount voucher by the customers on their next purchase.

Overview

1. Offer Loyalty points on sign-up

2. Loyalty points on purchases

3. Loyalty points on various product and cart factors

4. Add points manually or through CSV upload

5. Set up loyalty points expiry

6. Exclusive rewards on birthdays

7. Track loyalty points history of customers

8. Customize loyalty points related emails

9. Notify users about loyalty points expiration

10. Specify the minimum points required for redemption

Description

1. Magento 2 Loyalty Points extension offers exciting rewards to users in the form of loyalty points.

2. Magento 2 Reward Points extension provides you with the option to offer loyalty points only if the user follows your defined conditions or say the loyalty points rule.

Loyalty points rules are classified into two parts- Behaviour Rule and Product/Cart Rule.

As per the first rule, the points will be distributed when a user does a successful registration on your website or places his/her first order. The latter involves loyalty points offering on a number of factors such as when a user chooses a shipping service or the payment method for which loyalty points exist or shops above the amount set from the back end.

3. You can specify the value of 1 loyalty point.

4. Magento loyalty program extension also lets you provide loyalty points to customers on their birthdays to make their day more special and gain their loyalty towards your brand.

5. You can specify the minimum points a customer needs to have to redeem them and generate a voucher.

6. You can set the validity of the generated voucher.

7. Magento 2 Loyalty Points extension allows you to reward loyalty points to some specific customers. You can either add the points manually or through CSV upload.

8. You can track the loyalty points acquired by the customer under “Loyalty Points Balance”. This displays the complete history of the loyalty points earned by the user along with some other related information.

From here, the admin can update loyalty points for some specific users.

9. Magento 2 Loyalty Points extension offers pre-existing email templates that can be customized the way you want.

10. The module has cron functionality that allows you to run cron for certain tasks such as sending loyalty points to customers on their birthday.

11. You can also specify the customer groups for which you want to offer loyalty points. There are three customer groups basically- General, Wholesaler, Retailer.

Benefits of Magento 2 Loyalty Points Extension

1. Improve Customer Retention

2. Increase user sign-ups on your website

3. Acquire new customers

4. Ensure repeat purchases and boost your sales

5. Build Customer loyalty

For any queries or assistance with this module, you can reach out to us at support@knowband.com

Related:

Benefits of Customer Loyalty Programs for your Online Business

Knowband’s list of modules to look out for this Holiday season

For e-retailers, the holiday season signifies only thing- more sales. It is that time of the year when there is maximum participation of the online shoppers in the eCommerce websites, and eCommerce merchants use this opportunity to maximize their sales.

Though the holiday season is all about increasing the sales graph, for the e-retailers, it requires tons of efforts to achieve it. You need to prepare a roadmap for the entire season, create effective marketing strategies, focus on your competitors, and a lot more to stand out from the rest.

While all these points are imperative to achieve holiday sales, nothing holds more importance than providing customers with a seamless and hassle-free shopping experience. The final quarter of the year captures a large number of visitors and it is your responsibility to convert them into regular customers.

For that matter, you need to focus on a few aspects like customer engagement, customer retention, user experience, etc. In this article, I will be presenting the list of our Top 10 modules that will help you cover every aspect and grab conversions better than ever in the coming holiday season.

The holiday season commences from Halloween and ends at the arrival of the New Year.

For Checkout optimization

1. One Page Checkout (PrestaShop, OpenCart, Magento and Magento 2)

Our One Page Checkout module helps you optimize your checkout page, to allow your customers with a hassle-free checkout experience.

Unlike the multi-step checkout process, it displays all the checkout elements on a single page and reduces the checkout friction.

To make the checkout path convenient for customers, our One Page Checkout offers Social Login, Guest Checkout, Inline Validation, Google Auto-address fill and supports nearly all the payment methods and shipping services.

Find the complete features and benefits of the checkout module for the respective platforms:

PrestaShop One Page Checkout

OpenCart One Page Checkout

Magento One Page Checkout

Magento 2 One Page Checkout

For Customer Engagement

2. Spin and Win (PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and Shopify)

Increase customer engagement on your website by adding a Gamification element to it. The Spin and Win gamified popup draws the attention of your customers towards the eye-catching spin-win wheel and engages them in a fun activity.

Visitors are asked to try their luck by spinning the wheel and grab some exciting offers. But, in order to spin, a user needs to provide his/her details like name and email address.

So, this Spin and Win module not just builds customer engagement but also provides you with a nice way to obtain customer data and grow your email list, which you can use for your email marketing campaigns, and thus boost your conversions.

The module provides merchants with tons of customization ranging from designing the look of the popup to setting up the time for the popup appearance. Check out

PrestaShop Spin and Win Popup

OpenCart Spin and Win Popup

Magento Spin and Win Popup

Magento 2 Spin and Win Popup

WooCommerce Spin and Win Popup

Shopify Spin and Win Popup

For customer retention

3. Loyalty Points (PrestaShop, OpenCart and Magento)

Encourage repeat purchases by rewarding your customers with loyalty points on every purchase. Our Loyalty Points module ensures customer retention as well as customer acquisition.

The module lets you provide loyalty points to every new user who performs a sign-up on your store and triggers impulse buying, followed by more loyalty points on the successful purchase.

It converts visitors into potential buyers and makes them stick to your store in the long run. It also enhances brand loyalty to a great extent.

The Loyalty Points module lets merchants set up their terms and conditions for users in order to gain loyalty points. It can include offering loyalty points based on the total cart value, product quantity, product price, selected payment methods, etc.

The loyalty points earned by a user can be used as a discount voucher on the checkout page. Check out

PrestaShop Loyalty Points Addon

OpenCart Loyalty Points Extension

Magento Loyalty Points Extension

For improved User experience

4. Mobile App Builder

Our Mobile App Builder lets you transform your eCommerce website into an Android and iOS Mobile App conveniently, without any requirement of coding or technical knowledge, and helps you develop a rich, user-friendly, and a smartphone and tablet responsive mobile app for your business.

Since users nowadays demand an app for easy browsing experience, the Mobile App Builder module makes it the best fit to provide amazing user experience.

The holiday season is coming close, now is the best time to introduce your mobile app and delight your users, and grab huge holiday sales.

The Mobile App Builder offers Easy customization, Social login, Fingerprint and OTP login, WhatsApp and Zopim Chat support, Real-time synchronization of Website into App, supports multiple payment and shipping methods, etc. Check out

PrestaShop Mobile App Builder

OpenCart Mobile App Builder

Magento Mobile App Builder

WooCommerce Mobile App Builder

We are currently running an exclusive offer for the PrestaShop website owners where they can purchase a combo of PrestaShop Spin and Win and PrestaShop Mobile App Builder for just $225.

The individual cost of both these addons is $299 and $49.99 respectively. But with our combo pack, you will get a heavy discount of $125 and can get it for just $225.

All you need to do is apply the coupon code “SAVE125” during the checkout.

For improved site speed on mobile devices

5. AMP- Accelerated Mobile Pages (PrestaShop and OpenCart)

 

Our AMP module tackles the slow loading of your website on mobile devices and increases the page load speed to a great extent.

Did you know m-commerce accounted for 40% of the total sales in the US in 2018, as per Statista? If we talk about global m-commerce stats, it has already surpassed eCommerce. The numbers speak about the importance of smooth site functionality on mobile devices.

The AMP module, thus, ensures that your mobile users do not find any troublesome experience with your website and are offered a faster and smoother loading. Faster loading not only helps you reduce the bounce rate but also benefits in improved mobile rankings on the search engine.

Talking about its features, you can enable the AMP functionality for multiple pages on your website like Home page, Category page, Product page, etc. You can also customize these pages as per your requirements. Check out

PrestaShop AMP Addon

OpenCart AMP Extension

For abandoned cart recovery

6. Abandoned Cart (PrestaShop, OpenCart, Magento and Magento 2)

The Abandoned Cart module helps you recover your lost sales by sending regular follow-up emails to the abandoned cart users. The module reminds users about the incomplete purchase and allows you to convert them into customers by including exclusive offers in your emails.

It lets you define a period after which the cart is automatically assumed to be abandoned. You can, thereafter, track those users and send them the abandoned cart reminder through your emails. The email content can be personalized.

The Abandoned Cart module can boost your conversions significantly. Check out

PrestaShop Abandoned Cart Addon

OpenCart Abandoned Cart Extension

Magento Abandoned Cart Extension

Magento 2 Abandoned Cart Extension

To improve customer loyalty

7. Return Manager

The Return Manager module helps you manage your eCommerce returns conveniently and enhances customer loyalty by making the return process way too easy for the customers.

Since the holiday season captures a huge number of orders, there will be returns for sure. Our Return Manager module ensures that you do not lose out on customers due to a poor return process.

The module provides 3 return choices to the customers in the form of Credits, Refund and Replacement, and allows them to highlight the defect by uploading the image of the defective/damaged product. One interesting feature of the module is that the admin can create the return request on the customer’s behalf. Check out

PrestaShop Return Manager

Magento Return Manager

Magento 2 Return Manager

To enhance the online booking experience

8. Booking and Rental system for PrestaShop

PrestaShop Booking and Rental system addon provides your customers with a hassle-free online booking experience and makes it a simple task for the merchants to manage their online bookings.

This PrestaShop addon offers appointment booking facility, hotel booking facility and rental booking facility. It lets you adjust your booking days and time slots as per the availability, and you can adjust the price for different days and timing. There is much more it offers for every booking type.

Check out the PrestaShop Booking and Rental System addon to know the complete features and benefits.

If you wish to transform your online booking PrestaShop website into a mobile app, you can look out for PrestaShop Booking and Rental Mobile App.

For stock and price alerts

9. Web Push Notifications (PrestaShop, Magento and Magento 2)

Knowband’s Web Push Notifications module lets merchants alert their users about the abandoned cart, drop in the product price, product availability (when back in stock) and the order status. For each of them, the user can decide whether he or she wants to receive updates regarding them.

For the Web Push Notifications to work, the visitor needs to click on approve when the notification popup appears. This welcome popup can be customized as per your desire.

The module allows you to fix a time for the notification delivery. You can either send the notifications immediately or schedule them for a fixed time. Check out

PrestaShop Web Push Notifications

Magento Web Push Notifications

Magento 2 Web Push Notifications

For Customer Acquisition

10. Affiliate and Referral Program (PrestaShop, Magento and Magento 2)

The Affiliate and Referral Program module allows users to register as an Affiliate partner on your store and earn commissions for every successful referral.

The user can refer your store to his/her friends, family, relatives, etc. by sharing with them the affiliate link or the referral code. They can send it over email and also share the link on the social media directly from their affiliate account.

You can assign the commission to the affiliate partner for every new signup via their referral and also provide incentives when the referred user places an order. The commission rate can be set under the configurations of the module. Check out

PrestaShop Affiliate and Referral Program

Magento Affiliate and Referral Program

Magento 2 Affiliate and Referral Program

That’s it. Get your desired module before it gets too late to leave an impact on your holiday sales.

If you have need assistance in any of these modules, you can drop a mail to us at support@knowband.com

Benefits of Customer Loyalty Programs for your Online Business

What are Loyalty Programs? Why have they become an important element for online businesses? What are the benefits of customer loyalty programs? How do loyalty programs work?

If you have these questions running through your mind, you have landed at the right place to get an answer to all these questions. Let’s begin.

When the eCommerce industry was less crowded and people had limited options to shop online, Brands did not use to be much concerned about losing customers. Since the choices were few, people used to shop from the same brand from which they shopped earlier.

But today, when the eCommerce sector has hugely expanded, people have countless options to shop from. This led to brands losing out customers to their competitors, and hence loyalty programs came into existence.

What is a Loyalty Program?

A Loyalty Program is a marketing strategy used by Brands where they reward incentives or loyalty points to the shoppers every time they purchase from their website/store. The points are awarded so that the customer continues to shop from the same brand in his/her future purchases.

Recommended Blog: How important is an eCommerce loyalty program for an eCommerce store?

How do Customer Loyalty Programs work?

To begin with, the customer makes a purchase and receives some points in his/her wallet. It is a gesture by a Brand to thank customers for choosing their brand to shop for.

Upon receiving loyalty points, the customers can redeem those points as a discount on their next purchase.

What’s exciting about customer loyalty programs is that it is a continuous cycle where customers get rewarded for every purchase.

So customers keep buying, receive rewards, and then use them during checkout, and this is how the loyalty program cycle works.

The types of loyalty programs vary from business to business but they all have their focus centred around one purpose- Making customers loyal to the brand or in short, building customer loyalty.

Recommended Blog: How PrestaShop Loyalty Point Program can take your Marketing to Next Level

Benefits of Customer Loyalty Programs

A loyalty program offers numerous benefits. In this article, I have put forward the top 6 benefits of loyalty programs for your online business.

1. Improve Customer Retention

The first and foremost benefit of a loyalty program is it helps you improve customer retention. I mean, every loyalty program has one primary motive, i.e. to retain customers, and they do make one of the best and most effective customer retention strategies.

Did you know around 60% of the retailers find customer retention their biggest obstacle? Loyalty Programs eliminate that hurdle to a certain extent.

2. Increase in Sales

Increased sales are the next advantage of loyalty programmes. So, loyalty programs are highly effective in boosting your eCommerce revenue. Offering loyalty points to a customer for buying products ensures repeat purchases and helps you win customer loyalty over time.

Once you win their loyalty, they will be likely to put more trust in your brand and prefer it over your competitors. And once they become your loyal customers, your sales graph would often remain high.

What if I tell you that existing customers contribute to 65% of a company’s business? I guess this is enough to make you understand the importance of customer loyalty programs.

Recommended Blog: 8 Ways to Build Customer Trust and Loyalty

3. Loyalty Programs are Cost-Effective

Retaining existing customers is comparatively less expensive than acquiring new ones. The credibility that you have built with your existing customers would have taken you a lot of effort, time and money. To turn a new customer into a loyal customer would require the same commitment.

But your existing customers have been through your journey, hence, the expense to persuade them for regular purchases is less than what would be required to influence new customers.

Research says acquiring new customers costs 5 times more than retaining the existing ones.

4. Take Customer Relationships to the Next Level

To grow as a brand requires a healthy relationship with customers, and Loyalty programs help you build a strong bond with your customers.

76% of consumers think that Loyalty programs are a part of their relationship with brands. By getting rewards or loyalty points for making a purchase, customers feel more attracted and emotionally attached to your brand and prefer it as their go-to option for online shopping.

Value your customers, and treat them special. Make them feel that they are important and you want them to return to your store again. Build a personal connection through your loyalty programs.

5. Grow Brand Awareness

Adding to the benefits of customer loyalty programs is they boost your Brand Awareness.

If a customer receives loyalty points on a purchase, he or she will likely suggest your brand to his/her friends, family, colleagues or relatives. Those customers are what we call Brand Advocates who do word of mouth for your brand and bring you, new customers. So we can say that customer loyalty programs are effective in customer acquisition as well.

This gets your brand noticed. More and more people visit your store and look to buy from your brand.

Recommended Blog:  7 Ways to Increase Average Order Value

6. Loyalty Programs make Customers happy

Customer happiness and fulfilment are one things that customer loyalty programmes promise. Any consumer would adore getting anything in return for their buy.

And customers would also appreciate you for this and will have more liking towards your brand. It reflects that you not only see them as one-time customers but want to maintain a healthy relationship with them in the future as well.

Loyalty Points module by KnowBand

If you are also looking to set up a loyalty program for your eCommerce business, our Loyalty Points module will help you do so efficiently. It not only helps you with customer retention but also provides you with an opportunity to acquire new customers. How?

Well, the Loyalty Points module lets you reward a joining bonus to new users when they sign-up on your website and when a user makes a purchase. Customers can use loyalty points in the form of a discount voucher.

This is a feature-packed module that lets you define several conditions for a customer to earn loyalty points, for example, when a user has shopped for a certain amount or a certain quantity, etc. Simply expressed, a user will only be qualified to collect loyalty points if they meet the criteria established by the store.

To make things more interesting, you can surprise your customers by crediting loyalty points in their store wallets anytime. Knowband offers the Loyalty Points module for PrestaShop, OpenCart and Magento 2. Check out the module to know its complete features and benefits-

Over to You

More than 80% of online shoppers said that loyalty programs encourage them to continue purchasing from certain brands. Therefore, you simply cannot overlook the benefits of loyalty programs.

Your competitors, somewhere, are taking away your potential customers from a loyalty program scheme. It’s high time that you have a similar program too. Do not overthink what your competitors are doing. Focus on what you can do best to motivate your customers to remain loyal.

Stats collected from Invesp

I Hope, this information that I shared with you made you understand the importance of customer loyalty programs. If you would like to add something to this article, feel free to leave a comment below. For any assistance or queries regarding the module, you can contact us at support@knowband.com