Everything You Need to Know About OpenCart Exit Pop up Extension

OpenCart Exit Pop up also known as OpenCart Exit Intent Pop up is a powerful extension that helps you draw visitors’ attention when they are about to leave your website.

A pop up appears promptly as soon as it is noticed that the visitor is trying to take an exit. The extension provides you with an opportunity to stop your visitors at the very last moment from leaving your website. It is up to you how you make the best use of the pop up to make visitors stay on your website.

Overview

1. Works as both Entry and Exit Pop up

2. Design Popup | Adjust the look and feel

3. Multiple Popup themes

4. Customize the Popup Display Settings

5. Set up discount coupon value

6. Email Recheck

7. Email Synchronization through MailChimp and Constant Contact

8. Multi-lingual Support

Description

1. OpenCart Exit Intent Pop up offers pre-existing appealing popup themes. You can choose the desired one from the drop-down list.

2. OpenCart Exit Pop up allows admin to modify the popup content according to the goals they want to achieve through that popup. The extension offers three sections to specify the popup content.

OpenCart Exit Popup comes up with various options to configure the popup display settings.

3. The extension lets you specify the minimum screen size on which the popup will be displayed.

4. You can set the display frequency of the popup which can be: on every visit, one visit per hour, one visit per day, one visit per week or one visit per month.

5. You can set a duration (in seconds) after which the popup disappears automatically. The duration can be 10 seconds, 20 seconds, 30 seconds or 40 seconds.

6. The exit pop up extension also lets you enable the popup functionality for a certain time period only. For example, if you are running any campaign or providing a limited time offer and want to promote it through the popup, you can set the start and end date of the exit popup accordingly.

7. With OpenCart Exit Popup Email Subscription extension, you can select the pages where you want to display or where you do not want to display the popup.

8. OpenCart Exit-Intent Pop up extension also provides you with the option to display the pop up immediately, after a few seconds, after a visitor has scrolled down to some percentage or when the user is trying to exit.

9. You can also limit the popup display for selected countries. You can either show to visitors coming from worldwide or select the countries where you want to display or hide the popup.

10. OpenCart Exit Pop up extension has the email recheck functionality which, if enabled, would not allow a user to claim the coupon code twice. It simply means that a single email address cannot be used again.

11. You can set the pop-up display interval (in days). The defined period will be the number of days after which the pop up will be displayed to the same user again.

12. You can set the popup functionality to either generate a fixed coupon code or generate a new coupon code every time.

13. The coupon code can be set to provide a flat discount value or a percentage discount. You can also set a threshold cart amount to redeem the coupon code at the checkout.

14. OpenCart Exit Popup also offers MailChimp and Constant Contact Integrator, enabling which the email address of the visitor would be captured in the respective amount.

15. With OpenCart Exit-intent Popup, the admin can customize the email that would be sent to the user when they submit their email address. You can also test the email to check how it will deliver to the users.

16. The extension also displays the coupon statistics in the form of line graphs. The email address of the user, coupon code and the status of the coupon code is displayed inside the statistics section.

17. The module provides multi-lingual support.

Benefits of OpenCart Exit Pop up Extension

1. Make a last-minute effort to convince users to stay on your website.

2. Increase email subscriptions and grow your email list

3. Encourage users to purchase by providing them with a coupon code and boost your conversions

4. Reduce the bounce rate of your website.

5. Reduce shopping cart abandonment

For any queries or assistance, you can contact us at support@knowband.com

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Exit Popup: What is it? How it works? Example, Best Practices and Benefits

Did you ever go to any fashion store and started walking out later without purchasing anything because you couldn’t find what you were looking for or the price was too high?

This has happened with almost everyone.

And as soon as the shopkeeper realized that you are on your way without purchasing anything, he tries to stop you either with some discount game or some offers. Sometimes, you agree and sometimes you don’t.

This is exactly what an Exit Pop up does in eCommerce. A majority of the online businesses leverage exit pop-ups to increase conversions on their website.

What is an Exit Pop up?

An exit popup also referred to as an exit-intent pop up is a popup that appears on a visitor’s screen when they intend to take an exit from your website. It is basically a last-minute effort made by website owners to stop visitors from leaving.

For example, if a user is trying to leave your website after abandoning the cart, you can make an attempt and try making him stay and complete that purchase by displaying some enticing offers through the exit pop up.

I usually find exit pop-ups better than any other kind of popup, the reason being they do not irk visitors. They do not disturb the flow and are displayed only when a visitor tries to exit.

Exit popups ensure that the user experience is maintained until the very last moment, unlike other popups that can appear at any point of time.

How does an Exit pop up work?

The exit popup or the exit-intent technology tracks the mouse movement of the visitors and triggers the popup when it captures that the user is heading towards the exit button. It is usually in the form of an overlay pop up.

One thing to mention here is that the popup is not displayed only when the cursor has moved towards the exit button, it is triggered when the user leaves the browsing area.

An exit popup is not always used to display offers. You can customize it as per your requirements depending on what actions do you want your visitors to take after seeing it or what results do you want to achieve through it.

Exit Popup Examples

Through an exit intent pop up, website owners primarily aim to capture the email address of the visitors so that they remain in touch with the brand and are often brought back on the website. Brands then try to build communication over email and persuade the subscribers to become their customer.

In most of the cases, an exit popup is used in two ways-

1. To induce visitors to make a purchase using an exclusive coupon code

2. To make visitors download a free guide or an eBook

Exit Pop up Best Practices

Let’s take a look at some of the best practices for an exit popup to achieve good results.

1. Provide Irresistible Offers

The best way to stop your visitors from leaving your website is by offering them something which they can’t resist to grab.

Offer something exciting. It should be worth their attention and should encourage them to claim that offer instantly. If the offer doesn’t excite them, the pop up will fail to bring conversions.

2. Make it Visually Appealing

If you want to make an impact with the exit intent pop up, make sure it is highly appealing and designed in such a way that users are not disturbed by it and feel the need to check it out even when they have decided to leave.

Use attractive colour combinations, pay attention to what font you are using, write tempting content and most importantly, make your CTA, i.e. call to action stand out. Do not use common CTAs like Sign Up or Subscribe, use the ones that create urgency.

3. Use it to Collect Feedback

Exit Popups are also used to collect the feedback of the visitors. Ask them if they have any suggestions to provide or have any complaints or anything that they feel is missing or needs to be improved.

Benefits of an Exit Popup

An exit pop up provides you with some amazing benefits.

1. Boost Conversions

No other pop up draws the visitor’s attention as much as an Exit Pop up. The effectiveness of pop up doubles when it is displayed to the user when they are only focused on taking an exit. It is not the same when the user is browsing some stuff and is interrupted by a pop-up.

Through exit popups, you can reduce the cart abandonment possibility and eventually increase your conversions.

2. Reduce Bounce Rate

If a user lands on your website and does not find anything helpful, most likely they will bounce off. And while they try to leave, an exit pop up could be of some help and it can encourage them to check out your website.

3. Exit Popups are not annoying (Usually)

Pop-ups have mostly been an annoyance for users. They hamper the user experience. But this is not the case with Exit Popups because they appear only when the user has already decided to leave your website and there is no harm in making a try to stop them from leaving.

Exit Pop up Module by KnowBand

The Exit Pop up module by KnowBand is a feature-packed module that allows you to make tons of customizations to the pop-up and adjust the popup functionality. For example, you can set up the pop-up frequency, hide the pop up after a few seconds automatically, and do much more.

The interesting thing about this module is that it not only works as an exit pop up but also as entry pop up. You have the option to disable it anytime and can use it particularly when users try to exit. Check out-

PrestaShop Exit Pop up Addon

OpenCart Exit Pop up Extension

Magento Exit Pop up Extension

Magento 2 Exit Pop up Extension

If you need any assistance in the mentioned modules, you can reach out to us at support@knowband.com

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Trigger Impulse Buying with PrestaShop Exit Popup Addon

“Grab customer attention and trigger impulse purchase when the user decides to leave your store, with PrestaShop Exit Popup addon.”

Popups are amazing as far as they are not hampering the user experience or disturbing the user flow. This is where Exit popups have been effective as they tend to appear only when a user shows the intent to take an exit from your website.

We, at KnowBand, understand the value of user experience in the eCommerce industry and also the merchants’ zeal to gain more conversions. This is what led us to develop an Exit popup that could maintain the user experience and allow merchants with an opportunity to get more conversions.

If you own an eCommerce website on the PrestaShop platform and looking for such addon, PrestaShop Exit Popup is exactly what you need.

PrestaShop Exit Popup addon

PrestaShop Exit Popup addon displays an interactive popup to your site visitors as soon as it detects the user’s intention to leave your website; by tracking the mouse movement. It helps you make one final attempt to stop the user from leaving your store by grabbing their attention through some exclusive offers.

Note: PrestaShop Exit-Intent Popup can also be used as an Entry Popup.

Why you should have the PrestaShop Exit-Intent Popup?

PrestaShop Exit Popup is a feature-packed addon that provides PrestaShop merchants with some effective tactics to draw customer attention towards your store offers and persuade them to make a purchase.

Let’s have a look at the features of the PrestaShop Exit Intent Popup.

1. Make perfect adjustments for the Popup appearance

PrestaShop Exit Popup lets you perform plenty of customizations to deliver the popup effectively to your visitors and customers.

Specify when you want to display the popup

The addon provides you with 3 options to set the time for the popup appearance. You can choose to display the popup

– as soon as the visitor enters your store

– after a user has spent certain time on your store (you can mention the time after which you want to display the popup)

– the user has scrolled down to a certain limit (you can mention the scroll percentage)

– after the user has visited a few pages on your website(you can mention the minimum number of page visits to show the popup)

Specify the pages on which you want to display the popup

You can choose to display the popup either on all pages or show/hide it for some selected pages.

Choose who you want to display the exit popup

Admin has the choice to show the popup to all visitors, new visitors or returning visitors.

Set a display frequency of the popup

Merchants can set the popup display frequency for every visit, one visit per hour, one visit per day, one visit per week or one visit per month.

Restrict popup appearance for users of some specific regions

You can choose to display the popup either to worldwide visitors or disable it for users of some specific countries.

Select a minimum screen size for the popup display

Admin can define a minimum screen resolution below which the popup will not be displayed to the user.

Hide popup automatically after a certain time

PrestaShop Exit Popup addon provides you with the option to make the popup disappear automatically after a few seconds.

2. Personalize the look and feel of the Popup

PrestaShop Exit-Intent popup comes up with pre-existing themes to design your popup. You can give it an attractive CTA, adjust the look with various colour customization options, etc.

3. Customize your offers

Select what you want to offer through the exit pop-up to your visitors- whether a free delivery, a gift, or some discount on the purchase.

4. Mailchimp, Klaviyo and SendinBlue Integrator

Every time a user provides his/her data while collecting the offer, their data would be sent directly over to your Mailchimp, Klaviyo and SendinBlue account, whichever you are using for the Email marketing purpose.

5. Customize your Emails

You can personalize the email content that would be sent to the users as soon as they provide their email address in the popup.

6. Graphical and Pie chart analysis

PrestaShop Exit Popup module shows the graphical comparison of the total generated coupons and used and unused coupons.

You can track where your users are coming from, which device they are using whether it is a mobile or desktop, etc.

7. Compatibility and Support

PrestaShop Exit-Intent Popup is GDPR compatible, multi-store compatible and Mobile, Tablet and Desktop Responsive.

PrestaShop Email subscription Popup addon provides many other features like setting up the coupon expiry duration, email verification during checkout to confirm whether the coupon code is used by the same user who generated it at first place or not, etc.

Benefits of PrestaShop Exit Intent Popup:

1. Trigger impulse buying at the last moment

2. Obtain customer data efficiently for your email marketing campaigns

3. Boost your conversions

4. Encourage purchases through exclusive offers and discounts

5. Increase your average site time

The Bottom Line

Conventional popups are not effective anymore. They have become an annoyance for the users and if prompted repeatedly, can compel them to never visit your store again. With PrestaShop Exit Popup, you get one of the best ways to grow your subscribers list and increase your eCommerce conversions.

If you have any concern regarding this module, you can reach out to us at support@knowband.com and our team would be happy to assist you with your queries.

5 of the Best Apps for Exit Popup

Don’t we all as e-merchants want our customers to shop some or the other thing from our stores? Even after a providing a seamless experience to the visitors, it gets difficult to convince them to buy products from your website. If you are looking for a fix that can help reduce your bounce rate and convert the visitors into customers by making them hit the buy button, there are a number of module extensions that you should check out. The exit popup is one of the best ways that can help you save your visitor from leaving your store.

If you want to control the exit rate from your website, you should go ahead and read the blog. The following popups are designed to provide the visitors with offers when they’ve made up their mind to leave the site that will make them re-think about their exit.

Wheelio

This is the world’s first interactive exit intent popup that lets the visitors spin the virtual wheel and grab attractive offers. The spin the when appears on the page just when the visitor is leaving and lets them have their last chance to stay back and shop with the discount coupon that they get after spinning the wheel. The admin is responsible to put in the different offers on the wheel and can also give away free gifts of spending a certain amount. Being a fun and interactive way to engage your customer as well as stopping them from leaving your store, you can actually witness your conversion rate increasing with this exit popup plugin. Designed to be responsive to the laptops as well as smartphones, tablets and more, this Spin the Wheel supports multiple languages. The Prestashop spin and win module is available for the Prestashop stores. There are similar Magento spin & win and OpenCart spin wheel plugin available for Magento and OpenCart respectively.

Easy exit popup

The easy exit popup is a perfect exit popup plugin that you can use on your website to share promotional texts, discount coupons and also special offers. The exit popup plugin serves as a seamless way for the shoppers to have an optimized buying experience. For the merchants, you can also customize the background images of this exit popup in order to provide a personalized look to the visitors. What more? You can also customize the size of the fonts as well as windows, colors of the buttons, and much more in this exit popup module. If you want your visitors to subscribe to your newsletter and signup, this is the best exit popup. Prestashop exit popup is one such solution available for Prestashop eCommerce stores.

Make an offer

Did you know that some businesses have started to engage customers by providing them the bargaining technique? The “Make an Offer” is one such exit popup plugin that allows the customers to make their offer on the respective product they want to buy. For example, when a visitor come looking for a product and is about to leave the website without buying the same, the e-merchants let them put forward their buying price. Make an Offer is an offbeat and interactive exit popup that lets the merchant and the visitor interact and settle on a price that’s feasible for both of them. Moreover, this exit popup module reduces cart abandonment.
With a responsive design, the exit popup module works for every device including laptops, mobile phone, and tablets also.

Exit coupon – Coupon Popups

One of the simplest ways to stop your visitor from leaving the website is to offer them an exit coupon. The Exit Coupon – Coupon Popups will popup on the screen as soon as the shopper is on the way to leave your website without buying anything. In addition, this exit popup plugin comes with numerous popup window styles for you to choose from. This way, you can pick the one that works for your store. These exit popups can even be used as email subscription popups.

Popups, Promos & Banners – Pixelpop

In order to stop your customer from leaving empty handed, the Popups, Promos & Banners – Pixelpop will let you share a coupon code, free shipping or even the latest promotion. The exit popup module offers a responsive design and comes with a full-screen editor. Some other features of the exit popup module include – live preview, analytics to let you track the clicks and conversions and much more.

Which app would you prefer to have on your website?? Do let us know in the comments below.

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Stay Away from these Mistakes Before Launching your eCommerce Business

The idea of expanding the business to the online sellers has encouraged to open the online stores. The eCommerce market is expanding at a very rapid rate. Observing the behavior of the online buyers is the key aspect to optimize your services in order to serve your customers in a better way. On one hand, the idea of having a shopping site is feasible, but to popularize it among the target audience is quite a task. The mass existence of such store has led the new comers to work on a clear and well worked strategy, so that, all the efforts made in order to make the store grow and gain profit goes hand in hand. There are various points which must be kept in mind before launching an eCommerce business. As, to make a presence among existing giants will require to work on various areas for establishing a successful store.

Here are some of the points which must be considered before launching an eCommerce store so that the visitors can flow in the store and make a purchase.

Lack of research

Starting an eCommerce store could be a tricky deal. One of the important things that must be taken into consideration before starting an eCommerce store should be proper research. Starting up any new venture requires lots of research. Whether it’s a retail store or online. This research is required to gain complete information about the market, however if this is missing one may enter into a wrong market. A complete research must be performed regarding the habits, behavior and preferences of the customers in the market. It would be advised to take some leads from the already established shopping stores who are doing fine in business. This will provide you with ideas and strategies that can help you to grow better and reach out to potential buyers. Absence of proper results may lead to panic and frustration if the store doesn’t make required sales.

Low budget

Remember you are trying to get into a market where people want you to buy your products. Thus, having a proper budget plan for every small details will help you flourish rapidly. Financing is an important aspect for marketing of the products without which you can suffer huge losses. The store may need to get promoted and advertised in order to get customers which requires money. Plan your budget and sending on every single aspect that will help you gain the desired results.

Lack of Interaction

Once the visitors start to flow into your store, they need more than just products to get engaged. The web store must be incorporated with various features that will keep your visitors occupied and turn them into paid buyers. Providing with a proactive chat services is one of the ways. Motivate the existing customers to leave their feedback and queries. Rectify their doubts and keep the entire process interactive. In order enhance the customer engagement, make use of interactive elements in the store such as gamified pop ups. They help in better engagement of the customers and help them stay in the store and make better purchases. Absence of these interactive pop ups might cause your store to lose on the potential leads that have been generated. On other hand the online store must be prepared for better customer navigation using the easy process flow. It not only helps your newly involved visitors to make a purchase but also makes sure that they enjoy their purchase from the store.

Not using the digital platform wisely

It is another thing to have a better equipped eCommerce store and different to get the customers attention towards it. Therefore, make sure that the store is optimized for better search results. For this purpose, the web store can take help of SEO. These services help in improving the store visibility by taking various factors into consideration which are not possible on self-level. The better use of keywords which targets the Google search results to your store can be of great help in promoting the eCommerce store. There are various other aspects such as web design, use of better elements in the site which are offered by these services. Make sure you use them so that it becomes easy for store to come out from the shadows and make a place in the market.

Marketing glitches

The inclusion of quality products and renowned brand is not sufficient for the people to know about the store availability. Therefore, making proper usage of other factors such as content marketing and digital marketing will help in making better presence. The online stores must try to keep the users informed about the existence about the store by making proper use of social media, contents and blogs. Keep posting regularly about the products offered by the store so that the visitors may check in about it and roll in to the web store. The use of paid media can also be done, so that the influence of the store is made on the audience. The Facebook followers can help your business grow. Hence, go for social media marketing is a must.

Lack of execution

Even with the help of paid media and other marketing techniques, it is not a assured that the business will flourish over time So, make sure that you execute the business plan in its best shape. Your execution plan should have product photography and a brief summary of how it helps the customers as top priority. People need to know what they are buying with clear images and basic details about the products. Make sure that the web store is provided with all the necessary information required for a better purchase from the buyers.

Over to You

Establishing a successful online store requires a lot of research to be done and proper strategies to be executed. Therefore, several factors must be taken into consideration which will help in making sure that the web store sees the success and required customer inflow in the eCommerce store.

5 Ways to Control the Exit Rate from your Website

The visitor’s behavior when it comes to shopping online is quite unpredictable. The customer may wish to stay in the web store as long as they are able to connect with various aspects of the website. Once they lose touch of the contents provided offered by the store, they may not be interested in staying any longer. At this point, it becomes important for the eCommerce owners to keep the customers stay put in the web store. To do this they need to use various approaches and methods.

The exit rate of the customers in a website is one of the biggest concerns for the eCommerce companies. According to a study, about 65% of the customers exit the website after browsing a few pages. These figures are quite scary for a website owner as they are losing a major portion of their sales with these customers and the effective number of conversions of the website is also going down. Thus, an immediate need to control these exit rate from the website needs to be made by the web store owners.

There is no particular reason for the exit rates of the website, but a decent efforts can be made by them to control those numbers and try to get the customers back to the store. It is never an easy task to lure back a customer back to the store after they have decided to exit. The website must try to provide them with some strong motive, so that, they may feel like taking another look to the website or try other features. With some decent efforts and better approach the owner may be able to get back a decent number of customers back to the stores who had decided to exit.

The below discussed are some ways in which the exit rate of a website can be controlled.

Optimizing the website content

One of the important point that strikes the website owner’s mind after seeing a large number of exit rates in the website is the optimization of website. Yes, the main problem may be the website contents. The customers will only entertain themselves with the website as long as they understand the contents and are in the same page as the website but as soon as the communication gap rises the customer starts to move apart, eventually leaving the website. Therefore, a better option would be to optimize the website for better engagement. The number of CTA, their positioning, images, ALT images all these features play a great role in engaging the customer hence optimizing the website may help in lowering the exit rates.

Exit surveys

Exit surveys are also of great importance and helps the store owners to know the exact reasons of the cause of the customers exit. The website may use attractive pop ups in order to get customer’s reasons of leaving. Exit surveys provide essential information about the level of satisfaction with your company’s products, prices or the website’s UX, loading speed and many more things. The websites may use the survey results to reduce the exit rates by making use of branching logic. This process requires to engage the customers and convince them to convert by throwing lights on the positive aspects of the website. The exit surveys are found to serve the purpose of knowing the reason of customer’s dissatisfaction with the website, so that the services can be improved and the exit rate may be controlled in the near future. Therefore, the classic surveys won’t help you to improve the exit rates of your pages unless you won’t use scenarios with branching logic.

Website performance

There is almost a drop in 7% of the conversion rates of the website due to 1 sec delay in page load. This shows the urgency to improve the website performance. In the era of online marketing the options are multiple, the customers need not to wait for any longer in order to make a purchase. If the websites can’t provide them with efficient and fast results than they are likely to move out. This makes it one of the possible reason of the high exit rates. Thus, the websites needs to be timely checked for the performance and their seed. If the response rate is being delayed somehow than the web store needs to check it out.

Exit pop ups

One of the efficient way to control the exit rates is by using the interactive exit intent pop up. The exit pop ups are designed in such a way that when the customers tend to exit the store, these pops up in their screen. The exit pop ups are filled with attractive offers and discounts for the customer, which the customers can utilize and avail. Shopify spin and win is one such example for attractive exit pop-ups for the Shopify stores. Such gamified pop-ups are even available for other platforms such as Prestashop, Magento and others. The wheelio curbs the exit-intent of the customers by offering various alluring giveaways. This is definitely one of the surefire ways to make the customers reconsider their exit and motivate them to place the order instead.

A/B testing

A/B testing is one of the important solution to all the conversion related problems today. The website owner needs to know the specific reasons where the website is not performing. In this efforts, the website owner can make use of A/B testing approach. Usually, it’s better to start testing the pages from the bottom part of the funnel as you’ll see changes in revenue more clearly. If it’s a successful change you’ll get more sales and a bonus. On the other hand, if the test fails, you won’t lose too much, because it’s just a test and you included only a sample of traffic.

Over to You

The exit rates of the website can lead to some unwanted results. Therefore, it is necessary to eliminate exit rates causes by using better approaches and optimizing the website for better results.

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Avoid Top 6 Mistakes while Incorporating Popups on your Website

Popups still work if you know how to use them effectively to capture your visitors’ email addresses or generate more sales. But while incorporating popups on your website, you should know which mistakes to avoid and which strategies to put ahead to make your popup stand out.

Popup is one such marketing tool that can either prove to be a boon or a curse for your online business. This is why, for any retailer, it is important to understand the upsides and downsides of a popup.

How are good popups different from bad popups?

Good pop-ups do not irk your visitors. They contain relevant information and are well-designed to capture user attention. Bad pop-ups, on the other hand, contain a messy look, disturb the user flow and compels your visitors to take an instant exit.

The old and classical form of providing offers via email subscription pop up us has become obsolete. Moreover, it becomes quite annoying for the customers to deal with the subscription and email to redeem the offer every time and most of the time, customers are unlikely to avail offers through this approach. Therefore, the e-retailers need to change their approach in order to reach out to potential buyers.

In this article, I am going to discuss the top 5 mistakes that you should avoid while incorporating popups on your website.

Mistake 1- No defined time of the popup appearance

Timing is the key for popups to deliver good results. Do not trigger them too early or too late. If your popup appears too early, it will leave a negative impact on your visitors and distract them from their purpose in the very beginning. If your popup appears too late, you may lose out on your potential subscribers. Well, what would be the point anyway of setting up a popup on your site if you display it too late? Get the timing right.

Although there’s no specific time to argue upon for a popup to work the best, you can initially analyze the average time spent by the visitors on your store and then define the time for your pop up appearance accordingly. Moreover, you can choose to trigger the popup after a user has scrolled down the page to a certain percentage or when they are trying to exit. This way, your pop-up won’t be annoying and you can expect better results.

Mistake 2- Asking for too much information

For an eCommerce store owner, increasing the subscribers’ list depends mainly on how much information the visitors have been asked to provide. Some eCommerce platforms ask for too much information like first name, surname, email address, date of birth, etc. while some just stick to asking email address only. Yes, I agree that asking for much information helps to launch the email marketing campaign in a better way but to create a successful campaign in the first place, you need to have a list of sufficient subscribers.

Asking for less and relevant information can be the solution for you to get more subscribers and drive more conversions and sales.

Mistake 3- Hard to dismiss pop-ups

This is a very important aspect as far as your conversions are concerned. There are many websites where a user finds it difficult to dismiss the popup. Do not let this mistake happen in your store. Simply provide your visitors with an easy option to close the popup if they are not interested. A hard-to-dismiss popup can result in an increased bounce rate.

Mistake 4- Too much frequency of the popup

Do not ever get misguided into believing that displaying popups frequently will bring more leads and conversions. If you keep showing your popup again and again on almost every page, I am sorry to say but you will lose a great number of potential subscribers by making them extremely frustrated.

Try to display your popup like on every visit by the customer, in every one hour or one day. It will minimize the bounce rate on your store and ensure customer retention.

Mistake 5- No innovation

Pop-ups require creativity. The more creative a popup, the more the chances of a visitor turning into your subscriber. Unfortunately, the lack of innovation in the pop-ups has resulted in a downfall in the conversion rate. How can one expect better customer engagement and conversion, if the approach to interact with the visitors is very conventional? Therefore, the eCommerce store owners must use innovative ideas like Spin and Win pop up to create more user engagement. Spin and Win popup provides a gamifying experience to your visitors.

You should definitely check out the Spin and Win popup module by Knowband.

Spin and Win-Entry, Exit and Email Subscription popup- Prestashop addon

Spin and Win- Magento extension

Spin and Win- Magneto 2 extension

Spin and Win- OpenCart extension

Spin and Win: WooCommerce

Mistake 6- Unwanted offers

Your popup means nothing if it doesn’t serve a valid purpose to your visitors. Well, no one is actually interested to become your subscriber unless you provide them something beneficial. Why should a user subscribe to you if your offers aren’t relevant to him or her? This is why your offers must be enticing enough to encourage your customers to subscribe to your newsletters or marketing programs.

Unwanted offers lead to low conversions and eventually lesser sales. So make sure to provide your best offers, or some amazing discounts and coupons through your popup to increase your email subscribers list and reduce conversions.

Conclusion

Popups are powerful. They serve a great purpose in binding the visitors towards your store. It is just that they aren’t used in the right manner. To get more conversions, avoid the above-mentioned top 6 mistakes while incorporating popups on your website. Design your popup well, make them appear at the right time, provide some exciting offers and most importantly, do not use them too frequently.

Do give a read:

How to grow your email list with subscription popups?

Things to Consider While Adding Subscriber pop-up in your Site

5 Exit Popups that can Lure the Visitors Back to the Store

The Ways Exit Popup can help Boost your eCommerce Conversions

One of the biggest problem with the eCommerce store owners is to retain their customers. Most of the time, if a customer doesn’t find better products or deals, they tend to leave the website. In such cases, the seller must come with a better idea to keep the customers engaged to the website. Thus, the idea of exit popup proves to be a better option, in order to lure back the customer to the web store.

Therefore, Knowband has come up with Shopify Exit popup module. The module allows the Shopify site owners to generate an exit popup when the customer is about to exit the web store. The exit popup offers the discounts to the customer just when they intend to leave the site. The exit popup encourages the customer to check the web store once again and avail the offer received.

The Shopify exit popup module is one of the better approach to redirect the attention of the customers to the website. So, if you are a Shopify site owner, who wishes to improve traffic to their website, then Shopify exit popup might be the tool you are seeking for.

The Exit popup benefits the eCommerce stores in following ways:-

Increase Web Traffic

Well, the exit popup redirects the customers to the web store again. Hence, exit popup provides them with an opportunity to make a purchase on products with the discounts they received through exit popup. The customers can browse through the web store again for the products to avail the discounts with the exit popup. The exit popup increases the customer’s activity on the web store and increases the web traffic considerably. There are playful exit popups that not just retains the existing customers, but even helps acquiring new ones. Spin and win is one such example of the exit popups which makes shopping a more fun experience for the customers and at the same time generate better revenues for the web stores.

Boost the Sales

The customers are tempt to avail the offers, they received through exit popups. Thus, they re-enter the web store in order to use the discount code or the avail the offer received. The exit popup turns out to be a win-win situation for the sellers as well as the customers. Curbing the exit intend of the customers, the exit popups help in enhancing the customer engagement to a greater extend. However, at the same time, the exit popups are considered to be annoying by some of the customers. In order to make it fun and engaging at the same time for the customers, you can use gamified exit popup. Shopify Spin and Win module is one such way to convert the visitors into leads without annoying them. The interactive exit popup of wheelio is not a playful way to offer giveaways to the customers and curtail their exit intend. Thus, by enhancing the engagement, the exit popup not just increases the traffic of the site, but even boost the sales at the same time.

Better UI and UX

The whole idea of providing discount offers to the customer upon their exit is to stop them from exiting the store. It provides the customers with a better interface to connect with the seller. The idea of providing offers to the customers via discounts coupons enhances the customer’s experiences. The discounts received while they intend to the exit from the store imparts a feeling of trust on the web store. The exit popup bends the customer to make purchase from your web store in the near future. While just asking the customers to enter their email ids and offering 10% discount is tedious, the exit popups can  make the entire thing exiting and fun for the customers. The gamified and attractive exit popups introduced in the recent past makes the interface of your website alluring. Thus, by enhancing the UI as well as UX, the exit popup is one way to staying in the good books of the  customer.

Email Integrator

The exit popup allows the user to avail discount after they have entered their email id. Therefore, now the store owner is provided with personal details of the customers. Hence, the seller can now use the information of the customers for the future sales promotion with the exit popup. The exit popup helps in increasing the product visibility. Some of the exit popup plugins including the Wheelio module is an email integrator that integrates the email ids in the MailChimp, Klaviyo and other account of seller. Thus, exit popup is one of the ways to make email marketing a cinch and lure the customers back to the store.

Reduced Abandoned Carts

The exit popup is one of the best method to deal with the problem of abandoned carts. According to a survey by Baymard, “There is about 70% average documented online shopping cart abandonment rate”. Therefore, it becomes a challenging problem for the eCommerce store owners to get better conversions. The exit popup lures the customers to use the discount code and complete their purchase, which otherwise they would have left without going to the checkout page. The web store can provide the customers with various offers and discounts, so that they may get back to the web store and re consider exiting the store. Exit popup has a very high success rate in reducing the number o abandoned cart rate.

Better marketing options

Once the attention of customer is redirected back to the web store then it becomes quite easy for the web store to market them more products. The sellers get a chance to showcase some of their more products which the customers may find suitable to make a purchase on. Thus, the web store is able to make sales out using these exit popups. Therefore, the idea of using exit popup to get back to the leaving customers may help the web store to makes sales on more products.

Conclusion

The idea of marketing is tough and if you are not in sync with the what’s happening in the eCommerce market. One of the biggest hack to reduce exit rate and abandoned cart is by cutting short of the mistakes of the checkout page that may be killing your conversions. The exit popup is an effective way to boost up your sales and make effective conversions. So, find a solution for your site and take your business to the next level.

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Don’t Leave! 4 Exit-intend Pop-up Optimization that can Curtail your Exit Rate

As an online store visitor, most of us will relate to the fact that an exit popup, while you are browsing a site, are annoying. From a prospect of an eCommerce store owner, the good news is that it actually works. The classic discussion of whether to have this functionality on your site or not is still on.

The statistics have given a green signal to exit pop-ups. Especially, the gamified exit popups have shown double the conversions as compared to the traditional ones. Listed below are some of the reasons that show the worth of having such triggers when the visitor plans to exits.

How Pop-up Optimization can Curtail your Exit Rate?

Customer engagement is the key to enhance the chances of conversion. Hence, the exit popup triggers can hold the visitor back and can enable you to retarget your products. Using exit popup marketing tactics while the users are still browsing the site may be fatal. Hence, using an exit popup at the end is a no-lose trick.

The discounts and other such offers may help the visitors in making the purchase decision.

The exit popup serves the purpose without breaking the natural flow of the customers. The usual behavior of online visitors includes the process of web search. Once they end up on the landing page, they browse the products and leave the site if they are not satisfied with the price or the product.

Thus, offering a discount just as they are about exit may help them reconsider.

Moreover, the exit popup gives enough time to the visitors to browse the site and grab the information being offered. However, trying anything of this sort, in the beginning, may distract them.

Having discussed the various benefits that make use of exit popup inevitable, it is now time to lay some light on how to make full use of it. The blog has compiled some of the hacks that can help you optimize the exit popup for your site. Scan the points mentioned below and get the desired result.

Apply these pro tips for exit pop-up

1. Get rid of the monotony

Even though the whole idea of exit popups is to keep the visitors from leaving the site, it can still ruin the entire user experience if not targeted appropriately. The tedious and boring exit popups asking for the visitors to enter their email ids may even reduce the chances of them revisiting your site.

Hence, the very first exit popup hack is to make them interesting. Prestashop spin and win module are one of the examples of a fun-filled exit popup. Instead of flashing the annoying messages on the screen, the exit popup module provides a playful interface to visitors. This exit popup is made to spin a wheel by entering their email ids.

Additionally, the pop-up displays multiple themes for holidays, events, and festivals such as Halloween, valentines day, Diwali, New Year, etc.  The Spin and Win pop-up also display the number of offers grabbed by visitors.

The prizes won can be used while shopping. The use of exit popup is not just an effective way to improve customer engagement but can help to enhance the UX without annoying them. Hence, making it enjoyable is one of the ways to exit popups effective.

2. Make it appear as if the customers have hit a bargain

The messages in the exit popup need to be in line with the visitors’ activity. The visitors of eCommerce usually look for offers and discounts. Their online searches are in general aimed at comparing the prices of the product.

However, the free coupons sometimes fail to entice the visitors. Its human psychology that if a discount of 10% is offered to them by a person distributing pamphlets, it may not intrigue them. While they will be happy if they bargain the same amount or win the discount through a context.

The Spin and Win exit popup is one of the ways to cater to this human psychology. To wrap things up, use innovative ways to give away the prizes and even a small offer will be well appreciated.

NOTE: You can use spin and win as entry pop-up, exit-popup as well as email subscription pop up

3. Keep it mobile responsive

A significant share of the eCommerce traffic comes from mobile phones. Hence, making your website mobile responsive is not enough. Even these exit popups should be responsive enough to effectively curb this traffic into leads. Considering this aspect, no matter what type of exit popup you use, it should be mobile responsive. View your exit popup on the screen of the mobile as well as other handheld devices. The content and the CTA buttons should be placed optimally. Some of the exit popups may even ask visitors to download your mobile applications when they try to leave the site.

4. Give visitors an option to say no

Ironically, the exit popups that allow the customers to say “no” are the ones that are less annoying for the visitors. The exit popups that cover the entire screen and provide no option to remove them are considered most annoying. Moreover, instead of the ‘X’ button, the use of ‘Yes’ and ‘No’ buttons are considered more effective. It has a psychological impact and compels the visitors to read the text. The aggressive text such as “No thanks, I don’t want to boost my sales” and other such contents at times make the user think twice. However, it may not be fruitful every time.

More PrestaShop Modules to use as Exit Popup

1. PrestaShop Exit Pop-up Addon

Use an exit popup addon on the PrestaShop store to increase the conversion on your store. The Exit Popup developed by Knowband displays a pop-up window on the visitor’s screen as soon as they intend to leave the website. It can also be used as an entry popup.

2. Scratch Card as Exit Popup

Another way you can stop your visitors from leaving your website is by offering a scratch coupon. The scratch card for PrestaShop allows you to customize it for various activities.

3. Abandoned Cart reminder Popup

You can also consider using an abandoned cart reminder pop for the customers who left products in their cart. The abandoned cart addon does not just allow you to send a popup but also reminder emails and push notifications. many features are included in this powerful converting tool. Read this pro tips article to learn how to design and send serial reminders for reducing abandoned carts.

Conclusion

Before wrapping up the entire write-up, here are some of the key points that you need to consider before design an entry or even exit popup for your website.

  • User experience is the key.
  • The content of the enter or exit popup should be self-explanatory.
  • Give people a choice to exit as well.
  • Use an attractive and engaging design in the enter or exit popup.
  • Make the entire scenario fun for the visitors.
  • Don’t just give away the offer. Ensure that your customers feel as if they have won the deal.
  • Do not promise anything that you can’t keep. You need to build the trust factor with your customers.

A number of eCommerce businesses have used this strategy to reduce their exit rates and raise conversions. However, it now the time to take the marketing tactics to the next level by ditching the traditional methodologies and considering the human psychology. Work on the things that your target audience is looking for and avoid introducing the things that annoy them. Optimize your site with an exit popup like the Spin & Win module and boost your conversions effortlessly.

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Are you using a Magento Exit Popup?

Customers visit eCommerce websites looking for products. They might just buy something or choose look around, and finally exit from the site. This is the typical work-flow of a whole eCommerce website from customers point of view. Whatever happens in the meantime when a customer is still on the website, drives the modern eCommerce and generation of revenue from the eCommerce business.

The same phenomenon is followed on a website based on Magento platform too. So, if you have a Magento site, you are no different and you have to do whatever you can in that meantime itself. Exit from a website is something that is inevitable and will surely happen at some point in time. The twist comes through what you do to make even the exits from your website engaging. A Magento Exit popup is one tool for you that can even make the exits conversion friendly and fruitful for the business.

A Magento exit popup extension is a exit overlay that triggers a popup on the browser screen by using the exit-intent technology. An exit-intent technology is used to track the visitor activities on the site in the exit popup. Whenever, an exit or an abandonment is detected, it triggers a exit popup designed to show something that might interest the visitors for not abandoning and grab something. The interests are generally created by offering an enticing deal to achieve a conversion goal by the website owner.

Why should you use a Magento Exit popup?

Customer recovery through Email list Generation

One of the most common uses of a Magento exit popup is to generate an email list data from the website. These email lists are then stored in the database and shown to the website owner which is used to get to the customers with something that can lure them back on the site.

Email list Generation using an Exit-intent technology

A simple exitpop up with something useful for the customers can convert a good amount of customers that would have anyways left the site without doing anything fruitful for your business. To achieve this kind of implementation of exit popup on your Magento site, you do not need any mass preparation; just install an effective Magento exit popup extension and it’ll do the rest for you. For example, Knowband- Magento exit popup extension has the option to design an effective exit popup for email list generation like the above image. Additionally, this exit popup can even generate coupons for the customers to make it even more engaging for the users.

A view from Knowband-Magento exit popup with discount coupon generation

Abandoned cart recovery

Now, that you have a list of email addresses of your customers, you can easily find out who has abandoned your carts and can contact them using their email addresses. The incentives in your exit popup can be of real use to lure them back. However, you can use this Magento exit popup in the aid to your campaign for abandoned cart serial reminders to the customers. Offers and discounts, free downloads and much more can be used to lure them back when you have their email ids. The above case of exit popup with an offer is a good example of abandoned cart recovery by sending serial reminders.

Direction of the users back to some other content

Not, all the exits from your website consist of an abandoned cart. It might be possible that customers exit the website as they did not find what they were looking for. There are several more reasons for an exit. So, when a customer does not find an item of interest, he/she might not be interested in any coupon at all. You can divert such traffic back on your website to something that might interest the customer other than your coupon or offer. For example, You can use a Magento exit popup to divert the customers to a page of best-selling and trending items on your website. An eCommerce site can use this technique to show alternate offers or products to the visitors not interested in buying the current items.

Finally, an exit popup on your Magento site can prove to be of great use if utilized wisely. You should look for a Magento exit popup extension that provides you enough access to customize a exit popup according to your needs and is flexible to different configurations as discussed above. It should be well enough to capture email ids, re-direct traffic, or generate coupon codes to encourage conversions for your eCommerce business.