Tag: eCommerce Business

Role of Mobile App Builders in Creating Mobile Apps for Startups

Modern businesses require modern technologies and trends to compete in the market. Nowadays, eCommerce is one of the most trending business industries. More and more businesses are getting registered every day on the internet. In this busy era, it is important to keep up with the latest eCommerce trends to be in the game.

Vendors use different tactics for taking their dream start-ups one step ahead of the others. Likewise, having mobile apps for your start-up business is not only an incredible idea but also positively impacts your brand image. But the only problem is that Mobile App development undoubtedly requires a huge budget. It is one of the reasons that impact the idea of having mobile apps for an online business.

Thus, following the same, in this article, we are going to discuss the affordable and most effective ways for building no-code mobile apps for your eCommerce business.

About Mobile App Builder!!

An app builder is an online software tool that enables eCommerce merchants to create and release mobile apps without requiring code development. It provides a complete solution for making mobile apps accessible without technical knowledge. The eCommerce mobile app builder allows online sellers to create their apps without having to outsource the work. The purpose of an app builder is to offer a DIY tool for creating mobile apps that are specifically designed for novice users with no programming skills, and as such, it must be user-friendly and intuitive.

At Knowband, we offer Mobile App Builder for eCommerce platforms Prestashop, OpenCart, WooCommerce, and Magento 2.  On top of that, with the help of Knowband Mobile App Builder eCommerce store admins can create and make their apps live on the store within 5-7 business days without touching a single line of code.

Want to know more about Prestashop Mobile App Builder? Let’s take a deep dive into the features offered by Mobile App Builder.

1. The Most Cost-Effective Solution:

Mobile App development is one of the most trending technologies in the eCommerce industry. But the only thing that stops sellers from having mobile apps for their business is that. Android and iOS Mobile App development requires a huge budget and timelines.
 On the other hand, with the help of Mobile App Builder, the admins can create Android and iOS Mobile apps by just following a few simple steps.

2. White Labelled Mobile Apps:

With the help of Mobile App Builder, Prestashop, OpenCart, WooCommerce, or Magento 2 eCommerce merchants can brand their businesses. The mobile app builder provides complete white-labeled Android and iOS Mobile Apps. 

3. Additional Marketing Channel:

The eCommerce merchants can send unlimited push notifications with the help of the Knowband Mobile App Builder module. Not only the push notifications provide direct interaction with the customers but also are one of the most effective and modern marketing methods.

Thus, mobile apps help to build a no-cost additional marketing channel for your start-up eCommerce business.

4. Single-Time Payment:

Well, this is one of the top-ranked advantages of having Knowband’s mobile app builder on board. Now, you will not have to pay any additional charges for keeping your apps working. The Knowband Mobile App Builder comes with a one-time payment mode that saves eCommerce sellers from paying monthly/yearly subscription charges.

5. Customizable Apps:

The eCommerce store admins can create Android and iOS Apps and can manage the same from their store back-end even after the apps will go live. Not only the admins can design their home page layout at their convenience. But also, they can take control over a lot of richly loaded features. On top of that, we provide a vast variety of advanced features in both Flutter-based Android and iOS Apps.

In the End:

Mobile Apps are the modern need of the eCommerce industry. For example, major players such as Amazon are using mobile apps for providing services to customers. Thus, Mobile App Builder is not only a ready-to-use solution for creating Android and iOS Mobile Apps. But it also comes with 3 months of free technical support period to assist you in every single step.
 Moreover, in case you are looking for free demo apps for your eCommerce website, you can find us at support@knowband.com.

Top Reasons Why Social Media Marketing Is Crucial for A Business!!

Nowadays, social media marketing is considered one of the most effective promotional methods. Not only social marketing is trending in the market. But also, it ensures the quickest results for businesses. There are various reasons behind the success of social media marketing. Although if you are doing social media marketing for your eCommerce business. You may have to pay some amount to the respective platform. Yet, spending on social media marketing entirely justifies the expenses because of the assured success rate.

Thus, following the same, in this article, we are going to spread some light on why social media marketing is crucial for online businesses.

What is Social Media Marketing?

In simple words, social media marketing is a modern marketing method in which a brand/user uses social media platforms to promote their eCommerce business. For example, some of the best social media platforms to promote a business are. Instagram, Facebook, Snapchat, TikTok, etc.

Social media marketing ensures promising benefits by getting a business noticed in front of a vast customer audience.

Why it is So Important?

1. Tons of Users:

One of the most sounding reasons for using social media marketing for a brand’s promotion is that. There are tons of social platform users available worldwide. Moreover, social platforms such as Snapchat, Instagram, and WhatsApp are some of the online places where modern users love to spend their quality time.

As an online business owner, it is advantageous for you to get a chance to represent your brand in front of a vast audience. Thus, the first reason for choosing social media marketing for promoting an online business is that. Social platforms have millions of users waiting for their favorite content. The same creates a huge opportunity for small business to show off their inventory.

2. Customer Loyalty:

The other major advantage of social media marketing is that it helps a brand to gain brand loyalty from customers. How? If you are posting your marketing content online, then there are huge chances that customers will have queries regarding the same.

Now, the other benefits of social platforms are that anyone can raise a query to a respective page/account. Thus, while promoting your business online on social media platforms, you can directly keep in touch with your customers can ensure their peace of mind against all sorts of concerns/queries.

In the following way, it is much easier for a brand to gain customer loyalty using social media marketing for promoting their business.

3. Empowers Organic Traffic:

Building an enchanting business page on social media platforms impacts the organic customer traffic for a website. In case you are providing valuable and eye-catching content on your Instagram page, there is a huge chance that users might like your content and further would love to visit your website.

In the following way, social media platforms are securing huge opportunities for online business to enhance their customer traffic by just following a few simple steps.

4. Cost-Effective Marketing Method:

Well, it might sound a bit awkward. Yet, SMM (Social media marketing) is one of the most cost-effective promotional methods available in the market. On top of that, SMM ensures the lowest customer acquisition cost for online businesses. For those, who are unaware, CAQ (Customer Acquisition Cost) entirely defines the effectiveness of a marketing method.

Thus, not only you can boost and easily enhance your brand reputation using Social Media Marketing but also SMM is going to be quite pocket friendly for your business.

In the End,

Amongst all the others, Social Media Marketing is one of the most effective marketing strategies that are playing important role in the growth of eCommerce businesses. Following the same, SMM is becoming the favorite all-time marketing method for the eCommerce community. Moreover, if you are using SEO and SMM together, you can easily get the eyes of your desired customer base.  You can also check out our other recent content about how SEO is empowering online businesses.

A9 Fragrances: One of the UK’s Leading Brands | Journey with Knowband

England is a country that is famous for its royalty and is highly developed in industrialization for chemical and textile products. England, being one of the major powers in the world, has huge markets for all kinds of industries. The country is famous for its textile and chemical products, whose market is on a very large scale in physical as well as online market. As eCommerce business growth has been remarkable, many offline businesses are moving a part of their business online too.

A9 Fragrances is one of the fastest-growing online businesses in the country with its signature exclusive scents. They have been in this business and have shown exponential business growth, the reason being their premium-class fragrances. The brand is very popular among the elite as the products are classy and exclusive, making them popular among customers.

About A9 Fragrances

A9 Fragrances is a leading brand for perfumes, scents, and other products due to its top-notch quality. The fragrances are long-lasting, exclusive, and lovable to the elite class of users. The fragrances are very popular among users, as the brand has a reputation for high-grade and lasting fragrances. The users can maintain their status and appearance in society, which makes the products extremely popular.

The brand has its roots in London, the capital of the country. Further, they have a combination of eastern and western fragrances, which allows them to have a wide range of products. A9 Fragrances has truly amazing products, including sprays, purely oil-based rolls, and many more.

When it comes to categories, there are five of them available for customers to choose products from. There is also a gift section for gifting purposes. The products for men and women are available in several subcategories. With so many products to choose from, customers have wide-ranging options depending on their needs and preferences.

A9 Fragrances Mobile App by Knowband for Android and iOS Platforms

Apart from the e-commerce website, A9 Fragrances has moved its business to mobile apps. The Knowband for A9 Fragrances Android and iOS app includes many useful features for customers. The mobile apps are handy and provide the users with a great experience, thereby making browsing more fun and easier.

There are some integrations in the mobile app as per the business requirements of A9 fragrances. Moreover, Knowband’s role in these implementations was very crucial for successfully deploying the app with these features. The Knowband team also created the feature of gift set creation, which allows customers to create their product bundles.

The A9 Fragrances app is for the WooCommerce platform, and during the app’s development, the role of the Knowband Mobile App Team was vital. Many customizations are present at both the app and web end to meet the needs of the business. The A9 Fragrances app deployment and numerous customizations from the beginning were possible with the Knowband teams’ assistance.

About WooCommerce Mobile App Builder

Building Android and iOS mobile apps for WooCommerce eCommerce websites are easy with Knowband’s WooCommerce Mobile App Builder. There are several functionalities available in apps created with the WooCommerce App Builder. Also, the plugin provides Flutter-based mobile apps for Android and iOS for eCommerce businesses. A seamless user experience and quick loading times are the features of Flutter-based Android and iOS apps.

Apart from WooCommerce, Knowband provides a mobile app for various eCommerce platforms like OpenCart, Magento, WooCommerce, and Magento 2, as well as PrestaShop. Thus, Mobile App Builder from Knowband is a great option if you’re not comfortable with coding for the creation of iOS and Android mobile apps. The mobile app builder provided by Knowband does not involve coding for app creation.

What Does A9 Fragrances Think of Knowband?

In the initial phase of the project, we had some custom development requirements, which was possible due to the Knowband App team. Throughout the app development process, we proposed requests for app and web end customizations. Further, the project development and customization completion within the decided period was possible with Knowband. We are looking forward to working with Knowband on some integrations and customizations in the future for our business.

Success Mantra to Grow Your eCommerce Business!!

Starting an online business is not just about building an eCommerce website and listing products on it. The most important part is getting customer traffic and on top of that converting the visitors into customers. Thus, it takes marketing and other promotional methods to make the customers aware of a brand and boost the brand’s reach. Following the same, various trending strategies in the market are adding value to the growth of start-up eCommerce businesses.

Following the same, in this article, we are going to discuss some of the best marketing strategies that can skyrocket brand awareness for small eCommerce businesses.

1. Multi-Channel Selling:

Selling the same products on multiple platforms at the same time is called multi-channel selling. For example, if you are selling your PrestaShop eCommerce website’s products on marketplaces like eBay, Etsy, and Amazon. You will be recognized as a multi-channel seller business. The multi-channel selling not only improves the overall sales for a business but also impacts the brand reputation positively.

Thus, in the support of the same, we also offer eBay, Etsy, and Google Shopping Marketplace connectors for the PrestaShop, OpenCart, WooCommerce, and Magento 2 eCommerce platforms.

2. SEO:

Search engine optimization is one of the most effective techniques from the last decade to boost organic traffic for a website. Moreover, the other major advantage of SEO is that small businesses can start SEO with zero investments.

Although it will take some time for getting your backlinks stronger yet, once you can get your backlinks, it will be a win-win situation for your eCommerce business.

Moreover, it is important to use SEO-friendly URLs for a website to be on the positive side. You can also check out SEO Wizard by Knowband for enhancing your website’s links from the Search Engine Optimization perspective.

3. Boost the Mobile-Friendliness of Your eCommerce Website:

Modern consumers spend most of their time on the Mobile Phone than laptops, scrolling through their favorite content. For the same reason, it becomes important to make a website mobile friendly for visitors. The mobile-friendliness of a website not only improves the User Experience but also impacts SEO according to Google’s Page Experience Update.

Thus, it becomes crucial for small eCommerce businesses to provide a fast-loading mobile responsive website for the users. Moreover, you can also check out Knowband’s Accelerated Mobile Pages Addon for boosting the Mobile pages loading speed of Your Prestashop eCommerce website.

4. Social Media Marketing:

If you talk about the trendiest marketing method in the market, it is social media marketing. The reason behind the same is that social platforms such as Instagram and Facebook are some of the favorite places where you will find your consumers. Following the same, even major businesses spend a lot on promotions on social platforms. Although you will get the most relevant leads from promoting your online business on social platforms. Yet, you might have to pay some extra charges to platforms for making the most out of it.

5. Mobile Apps:

Having Android and iOS Apps for an online business is not only a need for the modern market but also a success remark. For the same reasons, it becomes important for an online business to have fully functional Mobile Apps. Mobile Apps not only provide a rich user experience to the customers but also keeps them engaged with business with Push Notifications and other direct marketing methods.

Thus, in case you are having your online website based on Prestashop, OpenCart, WooCommerce, or Magento 2 eCommerce platform. And willing to launch your Flutter-Based Android and iOS Apps without writing a single line of code. You can check out Knowband’s Mobile App Builder for fulfilling your business need.

In the End,

Although the eCommerce industry has a wide scope for newcomers. Yet, it takes a lot of effort to make a business well-recognized. Thus, the only solution is to try out different strategies on various occasions to keep up with the market competition. Moreover, in case you are having any queries or suggestions regarding our modules. Or willing to develop custom modules for your online business, you can drop us a mail at support@Knowband.com.

How Do the Spin and Win Plugin Help E-Commerce Stores?

The Spin and Win module is a modern method of attracting customers to your business. The Gamified plugin is useful for engaging the customers on the website, which increases the time spent by customers on the website. The incentive that “spin and win” plugins eventually gives comes out to be very helpful. Without a doubt, the email subscription popup plugins will result in an engaging promotion. The needs of the customers are also into consideration while awarding them using this spin wheel plugin.

You can use the spin and win module to give users prizes to encourage them to return to the store. You have more chances to impact people in the future by using this gamification plugin, as it improves audience engagement, participation, and loyalty. Gamification and interactivity inclusion is important, for the seller’s website, at every stage of the customer purchase. Your consumers will like using the email subscription module, which will increase loyalty. Spin-and-win pop-ups will also encourage your customers to come back to your website to make a purchase.

This email subscription plugin will be particularly helpful if your website provides an incentive such as gifts, vouchers, or coupons. Ensure that you have been employing this spin-and-win module to offer your target audience an acceptable incentive. The objective is to increase sales and generate income while increasing customer engagement on the website.

Advantages of Using the Spin and Win Module

Customer Satisfaction

The best tip for a profitable eCommerce shop is to create stunning customer satisfaction. The gamification plugin has unquestionably been performing flawlessly, not just for marketers and bloggers but also for eCommerce.

The best gamification plugin enables companies to win over their customers’ hearts. Gamification appears to be a powerful strategy to keep customers satisfied and devoted for a very long time because of the behavioral science behind it.

By a large margin, exceeding standards while providing excellent customer service exceeds them. Remember to provide an outstanding user experience and get started right away.

There is an adrenaline rush before the customer spins the wheel, as they have excitement to know the gift they will receive. The spin-and-win gift drawing is what keeps them returning to your website. They can win the bigger prize, and this is enticing for them to imagine. The customer comes back because they can just take pleasure in the game’s excitement.

Boosts Customer Registration

As soon as the customers enter the store, they see the email subscription pop-up. Because customers want the gift, the spin wheel plugin increases overall registration to the store. Also, for the same, they need to enter their email in the gamified plugin pop-up. Customer registration increases as everyone likes gifts, which results in an increase in subscriptions through the mail. With the gamified pop-up, the spin and win module can provide users with various discounts and offers, as well as physical gifts. This increases customer registration on the website of the eCommerce business.

Reduces the Rate of Cart Abandonment

It is possible to engage visitors on the website using the “spin and win” pop-up for a very long time without annoying visitors. The normal subscription pop-ups might irritate the visitors, but this gamified module is not the same. With the use of a Prestashop email subscription pop-up, you can award users, which results in an increase in website browsing time by users. The most advantageous aspect of this spin and win module is the control over how frequently the wheel is visible. Because of this, the engaging spin and win module lower bounce and exit rates. The longer visitors stay on the website, the more likely conversions are to occur.

Theme

Themes for Special Occasions

The administrator can easily modify the spin wheel’s theme using the email subscription pop-up extension. Also, they can choose quickly from a variety of seasonal or fundamental subjects. A motif for Halloween, Christmas, Valentine’s Day, and other holidays might be present.

Organizing a Theme

The Email Subscription Pop-up plugin allows the admin to schedule the theme to save time and effort. So that there won’t be a rush at the last minute, he can plan the subject well in advance. As a result, the admin has the power to change whenever he likes. The admin can also specify the time beyond which a theme will revert to its default settings.

Wrapping Up

In this article, the benefits that an eCommerce business can have by using the spin and win module are present. We know of other advantages of this module, and in case you need to know more then connect with us at support@knowband.com. Also, we assist with the issues and concerns of our module in case our assistance is in need. For the addition of any extra functionality to the modules, we can also assist. Furthermore, if you have any custom development requirements depending on the needs of your business, we can assist you with that as well. Kindly let us know if we can provide you with any kind of help.

Common Problems Every eCommerce Business Faces

Every online business faces up and down before on the success journey. Thus, since day one, it becomes quite a task for eCommerce shop admins to secure a place in the market. Moreover, due to the high competition rate and a huge number of merchants. Some common problems come with the journey while starting an eCommerce business.

In the following article, we have tried to narrow down some common problems along with the solutions to help our eCommerce merchant community. But before starting with the same, let’s talk about the reasons that cause these problems.

Reasons that Impact the Growth of an eCommerce

If we talk about the reasons that become obstacles in the way of online businesses, there are a lot. Either a business can face dizzy growth because of SEO, website experience, or anything else. But the major cause that prevents customers from ordering from your eCommerce shop is market competition.

Nowadays, almost every offline business is taking its online start. For the same reason, now customers have a wide variety of online websites to choose products from.

Additionally, you risk having your eCommerce firm get caught up in the rat race for the same reason. Thus, let’s start with some of the common problems and solutions that can help your business to stand out from the market competition and grow.

Less Customer Traffic:

One of the primary issues that prevent sales is having fewer visitors than you had expected to your internet business. Now there can be various reasons behind the same. Either you don’t have a good search engine ranking or you don’t use enough platforms to advertise your company.

Thus, for getting more customers on the website, you can boost the SEO of your eCommerce store. Along with the same, if you are looking for another worthy organic way, you can also take advantage of social media marketing.

Moreover, if you are willing to spend some dollars, you can also use paid marketing.

Furthermore, if you are a PrestaShop online seller, the Affiliate and Referral Addon by Knowband is one of the best ways to get more customers with the help of existing ones.

Visitors are not Converted into Customers:

The second problem that almost every online business faces are that the visitors come to the website but do not proceed to order. It might happen because either your eCommerce website is not able to impress the visitors or you are having a lengthy process.

Thus, for defending the following cause, you can enhance your PrestaShop or eCommerce store’s website experience with Knowband Plugins. For example, you can show a gamified Spin and Win pop-up to your store visitors on the home page.

Moreover, you can surprisingly enhance the checkout experience on your PrestaShop store by providing all the checkout essentials on a single page.

Thus, it is a must to offer a relevant and rich website experience to visitors. 

Abandoned Carts:

When a customer adds something to the cart and leaves the website before confirming the order, the term is called cart abandonment. Moreover, cart abandonment is one of the reasons that reduce sales drastically.

Customers must be given follow-up reminders in order to solve the following issue. At Knowband, we offer Abandoned Cart Reminder Plugin for the OpenCart and PrestaShop eCommerce platforms.

Apart from it, if you have already launched your Android and iOS Mobile Apps, you can also take aid from the push notifications to engage your customers.

Low RCR (Returned Customer Rate):

Sometimes, customers order from a website for the first time and do not proceed with more orders. This is one of the problems that impact sales drastically. Thus, turning single-time customers into regular ones is as important as getting new customers.

For the same eCommerce merchants use various tactics to attract existing customers. Moreover, other major players like Amazon and Flipkart offer loyalty points to customers based on their purchases. Loyalty points not only attract customers to purchase again but also motivate them to check the website regularly for exciting offers.

Thus, if you are OpenCart, PrestaShop, or Magento 2 store admin, you can also have a look at the Loyalty Points Extension offered by Knowband.

In the End,

Although starting an online business is a bit hard nut to crack but only if you are not planning effectively. Moreover, with the help of sounding strategies and work one can easily manage to list his eCommerce business in the market. Thus, in the following article, we have tried to cover some of the common problems along with the solutions.

In case you are having queries or suggestions, please feel free to find us at support@knowband.com.

Components That Make the eCommerce Marketplace Successful

As major businesses are moving online, the competition on online platforms is cutthroat. In such a competitive atmosphere, it is not possible to stand out from your competition just by having your business online. Various components are responsible for the success of marketplaces. You need to know the elements that make a significant difference and provide significant traction to succeed. In addition to having the appropriate tools on your side, you need to know the components that affect the marketplace’s success.

Naturally, your business model and profitability should be top priorities when looking at the factors affecting online business. In addition to these, what other elements are there, and how do they help you run your online store efficiently? We will now discuss them in this article.

Components Responsible for the Success of eCommerce Marketplace:

Home Page 

When a customer lands on the home page of any website, the first impression they get drives them to stay or leave the website. For making the website more captivating, website decoration effects are there. Using these effects will encourage customers to stay on the site a bit longer, as these effects make the site look attractive. The website decoration effects allow the admin to have the decoration related to an upcoming event. The decorations can be set for various events such as Christmas, the New Year, Halloween, Thanksgiving, and many other events.

Shipping Method

It is very convenient for the customers if they can select the time when they will receive their order. The preferred delivery time can be set by the customer with various e-commerce plugins. The customer’s convenience should be a priority. Shipping that facilitates the convenience of the customers will be helpful for the users. The free shipping option is also provided by some marketplaces using free shipping managers used by many online businesses.

Mobile Applications

Mobile apps significantly contribute to the expansion of e-commerce, which is currently in demand. The main way to make internet purchases these days is through smartphone apps. Mobile applications are straightforward to use and comprehend from the user’s perspective. As opposed to using an app, visiting a website has a lower likelihood of leading to a purchase from a customer.

Mobile applications are widely used all around the world. It is evident from the user ratio that mobile applications are favorable for internet businesses. Additionally, businesses that have mobile apps for them are quite profitable. Customers choose mobile devices over websites for purchasing because they are more convenient to use. The mobile user experience is easier to use than the website’s, which facilitates user shopping.

Before creating a mobile app for the website, the website should already be mobile-responsive. The best method to expand an eCommerce business is via a mobile app. The use of mobile apps in marketing initiatives and in informing users about promotional events is beneficial.

Checkout Screen

The checkout integration must function properly for an online store to function properly. Customer annoyance stems from traditional, drawn-out checkout processes. Customers should find it easy to finish the checkout process and to move about it comfortably. To quickly and conveniently finish their purchases, customers can use our one-page checkout module.

With everything on one page, the Single Step Checkout module streamlines the checkout procedure for the user. The checkout process shouldn’t require the user to navigate through numerous steps, as this is annoying. Long, drawn-out checkout procedures are unlikable for the customers and cause cart abandonment. According to the reviews from our customers, our one-page checkout has been effective in avoiding such problems.

Product Availability Notification

During the holiday season, website visitors will sometimes not get the product they were looking to buy because it is unavailable. Furthermore, the customer will likely search for the product on other websites. This results in a loss if customers enter the store but make their purchases later using a different platform. Currently, a product subscription on websites says “back-in-stock.“

Sometimes the customer wants to purchase an item that is out of stock but is not there when they visit to make their purchase. Further, users can subscribe using “back in stock” notifications to receive notifications when products become available. Users are also notified when the product is back in stock following the subscription.

Wrapping It Up

In this article, we have been discussing the various elements that are important for the growth of the marketplace. For any assistance with our modules and issues related to them, you can contact us at support@knowband.com. We also assist with custom development as per the business requirements of the customers. Kindly let us know if you need our assistance with our modules or with any other projects or concerns.

Why Competitor Analysis is Important for an eCommerce Store

Competition is a good thing all the time. This forces us to do our very best. A monopoly makes individuals complacent and happy with mediocrity. You will build a more knowledgeable and efficient marketing strategy if you know how to carry out a competitor analysis. Researching the industry’s rivals lets you see the business environment clearly, where your brand fits in, and what you need to do to stand out and thrive.

What is competitor analysis?

It is simple to understand from the term itself but practically it includes a lot of research and evaluation of your rival’s business strategies.

A competitive analysis is a research method that shows who your rivals are and how your brand is relative to their goods, positioning, strengths, and weaknesses. It’s an analysis that explains you following things from the competitive study, such as:

  1. Identifying your opponents and judging them
  2. Evaluating their strategies
  3. Their strengths and vulnerabilities
  4. Take business decisions that help to beat them
  5. How to compare them to your business?
  6. What amount of brand recognition in your market do your rivals have?

Find their rates, earnings results, share prices, best practices for customer service, cutting business, distribution, and a whole lot more.

Why do competitor analysis?

With competitor analysis, you will be able to improve your own marketing plan. In the industry, you can also find opportunities that rivals have missed. You’ll discover new areas of opportunity that your competitors are proving popular, that you’ve missed. For example, you should target countries that are working for them.

Our products have helped shape a lot of companies with eCommerce platform plugins like the marketplace, social networking, SEO wizard, etc. We helped many dreamers to start their own business apart from that. We know how to start a company with eCommerce and how to be a top performer. And one of the most important of these was doing competitor analysis.

Today, eCommerce means rivalry cutthroat. For a single moment, you can’t afford to lose concentration. If you don’t constantly keep track of your rivals, you’ll unexpectedly start losing clients one day and you won’t even know why.

Doing regular competitor analysis does not only give one an advantage over rivals for an eCommerce company, it is a must-do to remain in the race and make a constant profit from your business.

How to do a competitor analysis?

We put together this guide to help you learn how to do a competitive analysis that explains what to do during each phase, what competitor analysis tools you can use to discover the details, and how to use the data to guide your marketing strategy.

  1. Identify your competitors
  2. Compare positioning in marketing
  3. Compare the traffic and efficiency of sites
  4. Make a comparison of keywords
  5. Compare Voice Share
  6. Backlinks comparison
  7. Compare the efficacy of SEO

There is no foolproof advice to make the right one for your competitor analysis. Instead, it focuses on the sector in which your company is.

Popular competitor analysis tools

After knowing the importance of competitor analysis, the question that arises is how to do this? Are there any software or tools that can help? It is easy. There are various famous competitor analysis tools for different niches.

To compete with the competitors you must use the most efficient tools for business analysis. Some tools can assist you with competitor analysis for SEO, content, keywords, and social media. Let’s dive deep into the popular competitor analysis tools.

1.     QuickSprout

To learn about sites similar to yours and to find out how to outrank them, use the QuickSprout competitor research app.

When using this method, the one thing to bear in mind is that the reports can take time to load. Usually, the competitive analysis tab loads within 60 seconds, and it typically takes 90 seconds for the social media report.

2.     SEMRush

Analyze the top organic and paid keywords, backlinks, and more with SEMrush from your rival. SEMrush is a flexible tool that allows you to perform competitive research on any domain name and to use the knowledge to optimize your campaigns. This instrument allows you to do four significant things:

  • Keyword Analysis
  • Study of Competitor
  • Audit of Web
  • Study Backlink

3.      Google Advanced Search Operators

Google Search Operators is a competitive audit tool that lets you find just what you’re searching for if you want your search terms to be changed easily and efficiently.

Google Search Operators are also query terms or symbols that you use to trigger specific actions and send you the most important search results. When making blog posts or searching for the most accurate data, I use these search operators every day.

4.    Ubersuggest

Ubersuggest makes it simple to easily dig up and analyze

  • Top keywords
  • Backlinks and where they come from
  • Top ranking pages

And if you do so, with the idea of outranking your competitors, you can change your strategy.

5.      SpyFu

Learn the PPC keywords and SEO tactics of your opponent, scan and download their keywords. An awesome analysis tool for Pay-Per-Click. To enhance your SEO results, it shows you the paid keywords that rivals are targeting, as well as the organic search keywords.

6.     SimilarWeb

See from where the rival gets its traffic, what the sources of the traffic, and its audience’s demographic are. You can reliably guess how many unique visitors your competitors produce every month with SimilarWeb. It is used by top brands because it is flexible and offers one of the most precise sets of insights on any given site.

7.     BuzzSumo

Buzzsumo is a fairly common monitoring tool for social networks that helps you find the most shared content by entering the domain for a given subject or competitor. In Buzzsumo, just use your industry keywords to see what kind of articles get the highest social interaction score. It is a realistic tool for producing viral content and making viral headlines.

8.     Alexa

Alexa is a corporation owned by Amazon. It was founded in 1996 and has a long history of offering in-depth analytical insights to compare and optimize companies on the internet. Get detailed statistics and analytics on web traffic using Alexa.

9.     Google trends

Using Google Trends, find when and where your competitor is being listed on the web in real-time. Google is, without a doubt, the world’s most used and useful search engine. Google Trends is a website by Google that analyzes the popularity across different regions and languages of top search queries in Google Search. The website uses graphs to compare, over time, the search volume of various queries.

10.        Siteliner

You need ties when it comes to improving your search rankings. Between external links and Google rankings, there is still a connection. To search for broken links from any site, use Siteliner and then assist the site to repair it by pitching your link as a substitute for it.

Wrap-up: It’s not going to happen immediately. It’s a continuous phase. Doing a periodic analysis of rivals will give your business the edge it needs to outsmart the competition. Learn and watch. Installing monitoring to monitor your progress – Google Analytics, SEMrush, Moz, Webmaster Tools. With QuickSearch and Talkwalker Warnings, observe your competitors and industry. See what works and what doesn’t.

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7 Social Media Trends that may Change the Game of the eCommerce

With over 2.5 billion active social media users worldwide, this platform is one of the greatest rays of hope for the online traders. In addition, this figure is growing 9% every single year. The opportunities are huge and so is the risk. The only way to keep up with the ever-changing market scenario and the cut-throat competition is to stay informed about the market trends. While we are on the doorstep of the third quarter of the year, it is high time for all the marketers to analyze their results and make necessary changes in their marketing strategy.

The social media platform has seen most of the sparks in the recent past and will continue to surprise the marketers in the future. The blog talks about some of the social media trends that will hold the gears of eCommerce in the future. Check them out.

1. Live Streaming

While product videos have always been a USP for the online seller, this aspect is expected to take a leap in the coming year. Taking a shift from the content marketing, the social media platform is expected to see a rise in live video contents. As per a report, approximately 30 – 40% social media marketers have used the interactive video this year. This figure is expected to grow even more in the coming year. One of the statistical reports that give a green flag to this estimation is the fact that live streaming on Facebook reached record-breaking numbers around the globe on this year’s New Year eve. Some of the biggest players in the industry have already pulled up their socks for the huge opportunity, the small and medium enterprises need to gear up for the changing ecosystem.

2. Virtual Reality

Artificial intelligence and virtual reality are undoubtedly the future of eCommerce businesses. This is the talk of the town for over a decade now, but haven’t implementation till the last year. Along with Google and Microsoft, even Facebook is working on this technology for a past few years. This makes inevitable for the eCommerce businesses to make changes in their content marketing strategy. The contents should enable the consumers to compare and visualize the products without getting the touch and feel of the same. This would make it easier for them to take the purchase decision. The introduction of the virtual reality in the social platforms has reduced the dependence of the customer’s decision on the word-of-mouth. So, the online businesses should enhance their social media marketing strategy in order to tap the market while it is still hot and new.

3. Social eCommerce

Not just the marketing strategies, the entire face of the online trading has changed from eCommerce to m-commerce and now to social commerce. Trading directly through the social media platforms without driving the traffic to the website is on the rise. According to a survey from Aimia, 56% of consumers said that they follow their brands on social media in order to browse products for sale. Moreover, surprisingly 31% of online shoppers said that they use social media specifically to look for new items to purchase. Not just Pinterest, even Twitter, and Facebook are allowing for purchases. One of the most prominent platforms for tapping the social commerce market is Facebook. Most of the eCommerce stores now offer the option to sync the products of the site on the Facebook store. For instance, Prestashop FB store plugin allows the Prestashop owners to have their own shop on their Facebook pages.

4. Chatting tools

Most of the marketers may consider it a traditional and orthodox method, but SMS has a phenomenal 99% open rate. Most of the brands and the online businesses have made use of the hand held devices to market their brands and have seen exceptional results. The messaging tools, especially, Whatsapp on of the other platforms that will have a marginal effect in the eCommerce ecosystem in 2017 and years to come. It was announced last year that WhatsApp will share user data with Facebook for ad targeting with an option to opt out. Hence, sticking to the classic methods will be one of the ways stay in sync with the growing market.

5. Shift from SnapChat to Instagram

SnapChat have been a trailblazer lately, but this year has seen a change in the trends. A marginal shift in the interest of the online buyers has been observed. Instagram offers a vastly bigger audience than Snapchat. The former has 600 million users while the latter has 150 million users. While Facebook still remains the key to success, the businesses that can quest the market of Instagram will have an egde over the crowd. In fact, many small enterprises have reaped results by advertising their product on Instagram.

6. Mobile advertising

Promotional messages and mobile marketing are two different things. This year, the marketers have made a greater investment in mobile advertising. The ad revenue of Facebook is more than $7 billion out of which 80% came from mobile ads. Even the mobile ad revenue of SnapChat raised the eyebrows of the online marketers, but that of Instagram is something all the online business needs to look out for.

7. Video Storytelling

This is one of the most interesting progressions in the online sphere. Storytelling through video ads has actually succeeded in grabbing the attention of the customers in the competitive marketplace. Amazon.in has made full use of the technique. Their ad for with signature hashtag campaigns and attractive videos is a trend setter. The videos build excitement and nurture customers relationship. Every ad campaign gained millions of views, likes and shares. This has opened up new doors and opportunities for the marketers. Along with this, video testimonials and clips providing quick tips to the customers are other influential ways to stand out among your competitors.

Over to you

The options of social login and Facebook post feed on the eCommerce website are all aimed at increasing the visibility and customer engagement at the social platform. However, eCommerce is changing constantly and so is Social Media. Predicting what’s gonna work and what not is tough, but these staying abreast of these trends will definitely help you go a step ahead in the competitive scenario.

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