Get more Holiday Sales by Setting up a Gift Card section on your Store

“This holiday season, turn up your sales volume by adding the gift card facility to your online business.”

Gifting sounds great but not for the one who has to gift. Well actually, this has remained a problem for people. Gifting was never a concern but when it comes to deciding what to gift, people find themselves in a stressful situation. According to the National Retail Federation, 80% of holiday buyers will include a gift card in their buying list this year, according to a separate poll. Furthermore, to reduce the hassle of searching for the right gift for customers, Knowband offers the Gift Card Manager module.

Gift Card Manager

Gift Card Manager by Knowband helps your customers find the desired gift card easily. The module integrates a gift card section on your eCommerce website.

With Christmas and New Year around the corner, it is high time that you get this module and start offering gift cards on your website related to these occasions. Furthermore, the Knowband Gift Card module makes it easy to add multiple gift cards to your website.

Have a look at what our Gift Card module offers:

1. Pre-existing Gift Card templates for multiple occasions

We have added a number of Gift Card templates to ease up the task for the merchants. The Gift Card Manager extension provides merchants with Gift card templates for Halloween, Christmas, New Year, etc. Apart from the Holiday based Gift cards, the Gift Card Manager comes up with templates related to Birthdays, anniversaries, Mother’s Day, Valentine’s Day, etc.

2. Add new Gift Cards

Couldn’t find the template you were looking for? No issues. You can add templates on your own. Just tap the “Add new template” button and make your customizations.

3. Assign a category to your Gift Cards

Assigning a category to your Gift Cards helps customers to look for the desired gift card quickly. When you assign multiple categories to different Gift Cards, those categories are shown at the front end of your website, hence saving customers time in search of the desired gift card.

For example, Gift cards related to Halloween and Christmas can be put under the Festival category.

4. Customize your Gift cards

Well, attracting more and more customers is possible only if your Gift cards look more appealing. Furthermore, the Gift Card Manager provides you with the option to set attractive images for your gift cards.

You can also allow your customers to send the gift card to the recipients over their email address or deliver at their residence address. The “Physical Gift Card allowed” option needs to be enabled for the gift card delivery to a recipient’s address and on the other hand, the “Virtual Gift Card allowed” option needs to be enabled for giving customers the option to send it via email.

The Gift Cards tab allows you to define the gift card’s worth. Within this tab:

1. You can provide a name to your gift card

2. Set the gift card price

3. Define the gift card quantity

4. Set the gift card validity

5. Allow free shipping

6. Allow partial usage of the gift card amount

7. Set the currency in which the gift card can be purchased. If currency preference is set to “All currencies”, then a gift card can be purchased for all of the mentioned currencies.

5. View your Gift card orders

Every gift card purchased will be displayed under the “Gift Card orders.” The tab consists of the order reference id, recipient’s email address, delivery date, gift card status, etc.

6. Set a minimum delivery gap for the gift card

You can keep a few days’ gaps between the order placement and the delivery of the gift card. No gift card will be delivered before this period.

7. Display the Gift Card block at multiple places

You can display the gift card tab at the header, footer, or under the “My Account” section of the customer.

It can also be displayed separately on the center-left side of the website.

8. Print Photo Gift Card

The module allows your customers to send photo gift cards to their loved ones. You can have several default gift card templates but nothing is better than giving an option to your customers to print their own gift card. They can upload a picture and create a new gift card.

9. Personalize your email content

Changes can be made in both email content and subject for both the recipient and the sender. Moreover, the Gift Card Manager Extension by Knowband is GDPR compliant and available for different platforms including PrestaShop, OpenCart, Magento, and Magento 2.

PrestaShop Gift Card addon

OpenCart Gift Card extension

Magento Gift Card extension

Magento 2 Gift Card extension

Knowband is offering year-end sale – Min 20% Off Sitewide + Extra 20% Off. Use Code KBOFF20

Encouraging individuals to purchase gift cards is the next stage once your program is up and running. Follow these ideas for increasing sales:

  • Promote your business both online and in person.
  • Customize your gift cards
  • Provide incentives
  • Analyze your customers.

Front End View of the Gift Card Module

Final word

This holiday season, turn up your sales volume by adding the gift card facility to your online business. If you are looking for Gift Card modules for the holiday season, you must try Knowband Gift Card Manager for your respective platform. Hence, get the module today and boost your sales on Christmas and New Year. Let Gifting not be a trouble anymore. Drop a mail to us at support@knowband.com in case of any query.

Happy shopping and Merry Christmas!!

Have any doubts about any of the modules? Drop a mail to us at support@knowband.com

Also read:

Why Digital Gift Cards are important to your business?

Knowband’s list of modules to look out for this Holiday season

10 Halloween Marketing Ideas to Uplift your Sales this October

This Holiday Season, launch Spin-wheel integrated PrestaShop Mobile App to boost sales

4 Magento extensions to capture holiday sales

Top 6 PrestaShop addons to boost your Holiday sales

13 Marketing Ideas to boost your Holiday sales

This Holiday Season, launch Spin-wheel integrated PrestaShop Mobile App to boost sales

The holiday season is the most awaited time of the year, not only for online shoppers but also for eCommerce merchants. The final quarter of the year has always remained exciting. The shopping fever will be at its peak during the upcoming three months which provides e-retailers with a perfect opportunity to achieve sky-high sales.

 

Statistics Source

How to achieve sale targets?

From designing your eCommerce website to planning holiday campaigns using exclusive offers, brands do certain things to catch up with the holiday spirit with a primary motive to provide their customers with a sense of joy while shopping. These efforts, sooner or later increase total sales count, hence more revenue.

The two most important things to boost your sales are to persuading customers to shop and providing them with a simplified shopping experience. This can be achieved by having a Gamified Pop-up on your website and having a Mobile app for your business, and these two will be the focus of this article today. Stick till the end to know the fool-proof plan of success.

PrestaShop Spin and Win

You would have often encountered the Spin and Win pop-up on the homepage of many websites. Well, it is an effective user engagement tool, which is why it is highly preferred by website owners. PrestaShop Spin and Win addon by KnowBand is an attractive pop-up that adds a gamified element to your website’s interface and catches more user engagement.

The primary motive of this addon is to provide enticing offers and discounts to your visitors by engaging them in a fun activity rather than being very straightforward about it. People try their luck by spinning the wheel. Upon winning an offer, a user feels a sense of excitement. Ultimately, the user provides his/her details to claim the offer and use it on the purchase.

Here is what our PrestaShop Spin and Win module offer:

  1. Tons of customization of the pop-up not only regarding its look and feel but also about its placement. You can decide where, when and who you want to display the pop-up. You can set a time for the pop-up appearance, adjust the display frequency, and much more.
  2. Personalize your offers that would be displayed in the slices of the wheel.
  3. To catch the holiday spirit, we have added multiple themes in this popup for Halloween, Thanksgiving, Black Friday, Christmas, etc.

With Christmas and New Year around the corner, you can also customize the spin and win popup as per the occasion to catch the spirit of Christmas and New Year.

Latest updates in Prestashop Spin and Win Module:

  1. Prestashop Spin and Win Module have currently introduced some incredible features like theme scheduling, customization of a slice of the wheel, Progress Meter, Progress percentage, and Progress label. Starting with theme scheduling, this can be done before the actual event day. This freshly added feature in the Spin and Win Entry popup module helps in scheduling the themes dates as well as the time. Furthermore, the latest feature added to the Spin and Win Entry popup module helps the admin set a date and time validity for a certain theme that will be shown for the duration of that time.
  2. The number of slices in the wheel can be changed to suit your needs. By simply pressing a few buttons, the administrator can change the look and feel of the spin wheel. The merchant can control the spin’s display location, frequency, and gravity from the Prestashop module’s backend.
  3. Progress Meter feature in Prestashop Spin and Win email subscription Popup addon displays a progress meter on the user interface. Furthermore, the Progress percentage allows the admin to add value to the progress meter. The percentage indicated by the administrator is displayed on the progress meter.
  4. Progress label, the newly added feature in Prestashop spin and win entry popup below the progress meter, a label or a message is displayed. Admin can change the label text in the general settings menu.

PrestaShop Mobile App Builder

Today, customers desire a convenient browsing & shopping experience. And with mobile apps in trend over the last few years, people now expect an app for their every small need. Having a mobile app surely connects you to more people and creates a higher chance of a sale.

This is why I suggest having a mobile app for your PrestaShop website so that people get more involved and feel familiar with your business. PrestaShop Mobile App Builder lets you develop a responsive mobile app(Android and iOS.) for your website without any requirement of coding or technical knowledge. The latest updates in the module are compatibility with Prestashop  Delivery Boy App. Furthermore, it is compatible with Prestashop Hyperlocal Marketplace and Prestashop marketplace module.

Here is what our PrestaShop Mobile App Builder offers:

Easy customization: Enhance the look and feel of your mobile app by customizing your mobile app design. It includes adjusting the app color, background color, font of the PrestaShop Mobile App, and much more.

Homepage optimization: Optimize your home page as per your requirements. Design your homepage for multiple occasions, and catch user attention. You can also make changes in your banners and home screen products set a countdown timer to create urgency and display your brand logo on the Header.

A theme-based Spin and Win popup will add an attractive interface to your mobile app during the holiday season.

Multi-lingual and RTL Support: Supports multiple languages along with RTL writing styles like Arabic, Hebrew, etc.

Real-time synchronization: Any changes made to the website are instantly reflected on the mobile app.

Easy login facility: Google and Facebook login, Fingerprint login, and log in through OTP.

PrestaShop Mobile App Builder has countless other features like multiple payment and shipping support, all types of product support, Zopim, and WhatsApp Chat support, Push Notifications, simplified checkout, etc.

PrestaShop Mobile App Builder is a one-stop solution for all your mobile app needs.

Here is what we have for you in the offer!

We are currently offering the combination of PrestaShop Spin and Win and PrestaShop Mobile App Builder for just $225, which is way below the cost of PrestaShop Mobile App Builder alone.

PrestaShop Mobile App builder(Android and iOS)- $207.20

The PrestaShop Spin and Win- $39.99

Prestashop Mobile App Builder is available at an additional 30% Off. Use Code MOBI30.

Year-end sale- Min 20% Off Sitewide+ Extra 20% Off. Use Code: KBOFF20

Go, grab the offer today!

The following snapshots will depict how this integration could be valuable for your online business shop:

Christmas

Happy New Year

If you have any queries regarding the module or need any further customizations, you can raise a ticket by emailing us at support@knowband.com.

Good luck with your Holiday sales!

You would not like to miss these:

4 Magento extensions to capture holiday sales

Top 6 PrestaShop addons to boost your Holiday sales

10 Halloween Marketing Ideas to Uplift your Sales this October

13 Marketing Ideas to boost your Holiday sales

The “Mobile App Effect” In eCommerce Industry during Holiday Season

Uplift Holiday Season Sale by Persuasive Marketing with Magento 2 extensions

Are you fantasizing about raising your sales this holiday season on your Magento 2 store? To make your dream come true this holiday season Knowband offers you two amazing extensions for your Magento 2 store. However, before rushing to the module part let us understand a little about email marketing and affiliate marketing.

To make your dream come true on this holiday season Knowband offers you two amazing extensions for your Magento 2 store. Before rushing to the module part let us understand a little about email marketing and affiliate marketing.

What is email marketing?

Email marketing is a game-changer and it plays a vital role in branding, engagement, and acquisition. When it comes to bringing more traffic to your online store, email marketing is the right technique. This technique helps in reactivating the closed deals and results in an increase in the retention rate. With an email marketing strategy, you can focus on the enhanced customer journey. To achieve that you will need email subscription modules for your eCommerce store.

3 types of emails on which you can depend for email marketing:

Transactional – To offer customer services, transactional emails are the best.

Relational – For engaging customers and fostering relationships with them

Promotional – For revenue development

If you are a newbie and wish to learn more about email marketing, these blogs can help you as they focus mainly on email marketing strategies. With the assistance of these email marketing strategies, you can boost your holiday season sale.

How does affiliate and referral marketing help?

Managing an eCommerce store isn’t easy and bringing potential buyers is more challenging. Further, an affiliate and referral program is ideal for merchants who own an eCommerce store as this program helps in bringing new leads. An Affiliate is a person who promotes a product or service and earns a commission on the sale. Many big brands like Amazon, allow you to earn passive income through affiliate marketing.

Magento 2 extensions for convincing marketing  techniques

 

If you are the owner of Magento 2 and looking for extensions which can benefit you by bringing new leads and boost your sales then Magento 2 Spin and Win extension and Magento 2 Affiliate and Referral Program Extension can help you through your journey.

Magento 2 Spin and Win email subscription extension

This holiday season, using Spin and Win entry and exit popup wheel on your Magento 2 store will help you to gather more email subscribers for your newsletter. Further, the Spin and Win module has a gamified UI which increases customer engagement. By providing some exciting offers like discount coupons or free shipping on the next purchase you can decrease the bounce rate and increase customer retention respectively.

Key benefits of Magento 2 Spin and Win extension you should know

Magento 2 Spin and Win email sign-up pop-up extension can help you in many ways:

  • It brings more email subscribers for your newsletter and email marketing.
  • With an alluring and attractive gamified interface, it increases customer engagement on your website.
  • Boosts conversion with entry and exit popup functionality by presenting exciting offers to your customers.
  • It has captivating themes for every possible occasion and festival like Christmas, New Year, Halloween, Diwali, etc.
  • From the customization of the slice of the wheel to the changing the look and feel of the wheel, Magento 2 extensions give freedom to do everything.
  • Store admin can effortlessly schedule a theme on festive days by adding theme validity and expiration date and time.

  • Every slice of the wheel can be customized and admin can change the look and feel of the wheel according to the theme.
  • Store admin can effortlessly schedule a theme on festive days by adding theme validity and expiration date and time.

For the key features of the Magento 2 Spin and Win extension, you can refer to the user manual and check the module front demo and admin demo by yourself. You can purchase the extension at $63.20. Knowband is offering Year End Sale – Min 20% Off Sitewide + Extra 20% Off | Use Code: KBOFF20.

Magento 2 Affiliate and Referral Program Extension

Another extension in the queue is Magento 2 Affiliate and Referral Program. This extension helps you in increasing potential buyers by giving a cookie to the affiliate or the referral. You can generate a link for the affiliate and every purchase done through that link will generate commission for the affiliates. Affiliate marketing is an on-demand strategy for bringing the right customers to your eCommerce store.

Referral marketing also influences buyers by word of mouth or in exchange for a referral code which can give a discount or any other offer. Magento 2 extension Affiliate and Referral Program can grow your sales by encouraging passionate customers to directly refer their network to your business.

Some key benefits of Affiliate and Referral program:

Encourage customers to become an affiliate marketer by reciprocating them with incentives or discounts

  • Allows infinite registrations: Any customer can register and receive commission by referring the store as an affiliate client
  • Earn Passive Income: Admin is allowed to set the commission for completing the order and over new registrations
  • Dashboard for Affiliates: Affiliates can display total commission, pending commission, and redeemed commission along with the graphic representation.
  • Brings new customers: Magento 2 Affiliate marketing and Referral program bring a new customer to your store.
  • Increases Brand Awareness: Referral marketing and affiliates marketing tactics or strategies help the audience to understand, recall, and make them comfortable with your products.

It has some significant features and benefits for both admin and affiliate. For a better understanding of the extension please read the user manual on the Knowband store. Admin and front demos for Magento 2 Affiliate and Referral program extension are also available.

Wrap-up

This holiday season, marketing is the tool that can bring you back to the market. After the COVID-19 outbreak the economic graph is dropping down and to cope up with the scenario you must try your level best. With Magento 2 Spin and Win email subscription popup and Affiliate and Referral Program extension, you can bring happy customers by adding a fun element to your store and offering commissions or discounts to your customers. Keep up the expectations and start your email marketing and affiliate marketing today!

Best ways to Increase E-commerce Conversions During the Holiday Season

For marketers, the holiday season is always a favorable time. Conversions often rise during the holidays, but they can be enhanced even more.

It’s critical to have a solid plan and execute it properly if you want to see consistent increases in conversion. Some businesses begin their promotions well ahead of time to extend the selling season.

To persuade more customers to convert, brands have utilized tried and true strategies like free shipping, free returns, lightning discounts, and flash sales.

Even with those promotions, persuading clients to spend with you rather than a competitor can be challenging.

During the holiday season, there are a few techniques to quickly develop conversions.

Pay special attention to these rising patterns, as well as the following advice, if you want to enhance eCommerce conversions during the holidays.

Best ways to Increase E-commerce Conversions During the Holiday Season

  1. Offer Free Shipping

Online merchants can offer free delivery to their consumers with Knowband’s Free Shipping Manager addon. Customers might be given free shipping regulations and terms and conditions by online store owners. The minimum period for free shipping can be defined by the store administrator. Free shipping minimizes the number of abandoned carts and encourages buyers to purchase additional items to meet the minimum purchase requirement.

  1. Create Mobile App

A Mobile App makes it simple to convert your eCommerce website traffic. An app builder creates an Android or iOS mobile app without requiring any coding or technical skills, and it assists you in creating a rich, user-friendly, and smartphone and tablet responsive mobile app for your business.

The Mobile App Builder module is the perfect fit for providing an outstanding user experience because customers nowadays need an app for easy browsing. As the Christmas season approaches, now is the greatest moment to launch your mobile app, please your users, and profit from massive holiday sales.

PrestaShop Mobile App Builder

OpenCart Mobile App Builder

Magento Mobile App Builder

WooCommerce Mobile App Builder

  1. Have a PWA for your website

PWAs contain additional features, such as the ability to access them offline and the ability to receive push notifications based on marketing requirements. Progressive web apps are quick and fun to use. The PWAs include seamless navigation and smooth animations, as well as jank-free scrolling, making them speedier. Because Progressive Web Apps are lightweight and have a rapid loading process, they will naturally be faster than native apps. It uses push notifications to keep users engaged.

Magento 2 PWA Mobile App

OpenCart PWA Mobile App

PrestaShop PWA Mobile App

WooCommerce PWA Mobile App

  1. Use Social Login

The requirement to create an account becomes a barrier to conversion. Consumers are forced to fill out a lengthy sign-up form on the checkout page, which disrupts the checkout process and can lead to cart abandonment. Furthermore, you fail to collect client information. However, owing to social login, the registration process was made simple and quick. In terms of user experience and conversions, social login is extremely important in eCommerce.

PrestaShop Social Loginizer module

OpenCart Social Loginizer extension

Magento Social Loginizer extension

Magento 2 Social Loginizer extension

  1. Add OTP login option

Users can be certain that their data is safe using a module like the Mobile Login addon. Visitors can be converted into customers with a simple and secure login process. This plugin works with One Page Super Checkout and significantly increases user registrations. To gain access to their account and cart, the customer can obtain an OTP.

Customers will be notified if their registration was successful. This module is currently compatible with Twilio, SendinBlue, and SMS gateways. Our developers will also construct the module for additional service providers based on company requirements.

  1. Add Gamification Popup

You can add gamification to your storefront. They work magically when it comes to user engagement and conversion.

Spin and Win pop-ups are the most astonishing module that helps in conversion. It comes with several themes that can go along with the holiday vibes. Be it Christmas or Halloween, you will find an appropriate theme for every occasion.

Check out the Spin and Win module in action

PrestaShop Spin & Win 

OpenCart Spin & Win

Magento 2 Spin & Win

WooCommerce Spin & Win

Conclusion:

Make a list of the adjustments you want to make to boost conversions during the holidays, including the suggestions above. Prioritize your list to focus on implementing and testing the changes that are both simple to implement and have the greatest impact on your bottom line. This type of testing, combined with keeping up with consumer online purchasing trends, can ensure that your eCommerce business generates a lot more traffic and has a better chance of turning those visitors into long-term clients.

Recommended Read:

How Progressive Web Apps (PWA) can improve mobile conversions of an eCommerce store?

Future of PWAs for Ecommerce and Online Marketplace

Progressive Web Application is nothing more than a website or web app that looks and functions like a native mobile app but incorporates the advantages of both frameworks. Technically speaking, to offer a mobile experience, PWAs reuse the code from your website. Playing with new technologies can be frightening; will it be a good idea to implement the PWA in an online marketplace?

Through integrating PWA into it, an online marketplace that comes under the eCommerce umbrella, a website, or an app that allows customers to purchase various types of goods from different vendors, can be made reasonably easy to use. The Progressive Web App is creating a fuss in the marketplace industry, and the praise for its advantages has no end, yet the skepticism forms in our head when it comes to investing in it and forces us to rethink it.

It is relatively easier to create & launch Progressive Web Apps than to do the same with Native Smartphone Apps. We have gathered the most popular examples of PWAs for e-commerce marketplaces in this blog post. This will give you a perspective on the implementation and benefits of PWAs for eCommerce Marketplace.

Fringe Benefits of PWAs for eCommerce and online Marketplace

For a multi-vendor e-commerce marketplace, PWAs can offer fast and engaging mobile web experiences. PWA runs right within the mobile browser. Run along with the website- No need to install it separately from the store.

The PWAs are tailor-made for both iOs and Android mobile phones. Unlike mobile apps, No headache of creating a different design as it is already curated in that way. Google allows adding PWA to the Google Play store and providing greater support to responsive web apps.

  • Efficient and Reliable

The specifications of all endpoints on which it operates are fulfilled by PWA itself. There’s no need to build various versions of it for different devices. Plus, you get the look and feel of mobile apps and the best output of websites in one.

PWA remains on the server, so it uses a very limited proportion of cache-only system storage for the user.

  • Improves Conversion Rate

In terms of pace, there was a decent competitor for native apps and daily websites. PWAs are known for high speed, which simplifies all primary tasks on marketplace platforms for e-commerce. Users can find a product that is needed, add it to a shopping cart, or buy an item online much faster.

PWAs user interaction is excellent as companies can connect with their site users in a more tailored and personalized manner with the web push alerts role in it.

They are progressive, sensitive, quick loading, and highly safe, what’s more, to say.

  • Better customer engagement 

Compared to native/hybrid software, the PWA app is very lightweight. This makes your Progressive Web App on the devices of users use less space. This variable is also behind the explanation that PWA does not crash and offers an improved user experience.

You periodically update native apps to their new versions, while PWAs update automatically from the browser.

  • Uninterrupted scrolling in flaky network 

When scrolling on a browser it sometimes happens that the marketplace website takes longer than usual time and the poor network connectivity is the reason behind this.

PWAs are independent of internet networks. Even in a flaky network, it uses the catch and enables you to browse the saved content. They allow users, even in offline mode, to continue browsing to achieve a high level of efficiency.

  • Improved SEO ranking

Google supports PWAs and its SEO crawls the PWA-rich marketplace websites on the top. Besides, PWAs are conveniently shareable and connectable, making them more discoverable than native applications.

Google prioritizes fast and mobile-friendly websites since initiating mobile-first indexing in 2018. This means that in search engine page results, your online marketplace site should have these characteristics to be rated higher. That’s when a PWA development firm’s services would be helpful for your company.

Recommended Read:

How Progressive Web Apps (PWA) can improve mobile conversions of an eCommerce store?

Success Stories of PWAs for eCommerce and Online Marketplace

Various online marketplaces and eCommerce stores have developed their PWAs and are benefited from their advantages. The PWAs add app icons on the home screen and clicking on an icon is always easier than type and browse.

With a simultaneous increase in content consumption and sharing, growth in conversion rates, and revenue, the objective of every eCommerce and online marketplace website is the same, irrespective of the scale and sector they are constantly working on to minimizing the consumer acquisition costs. Fortunately, PWA cellular stores endorse them all.

The world-famous brands and other eCommerce businesses that have grown rapidly in previous years can give some credits to PWAs. Are PWAs truly that exciting? Yes, they are.

Jumia

Jumia is taking advantage of PWA technology for its marketplace platform. This became the default mobile web experience in 2018 when it was launched in Nigeria and it has been expanded in 14 countries with 6.7 million users by now!

Jumia’s targeted audience was dominantly using the 2G network, which forced the eCommerce company to look for a more effective and smooth website experience even in flaky network connectivity. Then Jumia’s PWA came into the picture which was an immediate hit.

The benefits of using the Jumia eCommerce platform are many. Statistically, it takes up 25X less storage and two times fewer data to start. The conversion rate was increased by 33% and it reduced the bounce rate by 50% with 5 times lower data consumption. Isn’t it a huge success!

AliExpress

AliExpress is a renowned eCommerce company launched in China in 2010. Almost everything from clothes, shoes, electronics, and pet items to home appliances can be found. They have also adopted the Progressive Web App (PWA) strategy and have seen a lot of good results since they are part of the Alibaba Group.

From the case study, conversions from AliExpress increased dramatically by 104% immediately after the launch of the Progressive Web App. In addition, its users started visiting more pages per visit and on average. Users begin to spend 74% more time on the AliExpress eCommerce store. Hence, PWAs are highly engaging!

Flipkart

Flipkart is the biggest commercial enterprise in India, competing with Amazon. The big giant, Flipkart chose to merge their online presence with their native app into a Progressive Web Application, resulting in a conversion increase of 70%. That’s huge!

The company abandoned its mobile website in 2015, which could not compete in terms of a quick and responsive user interface with a native app.

Some stats to look out for:

  • Flipkart Lite consumer time on site now is 3.5 minutes vs. previous mobile experience: 70sec
  • 3x more on-site time spent
  • 40% Re-engagement rate increased
  • 70%higher conversion rate among those who visit via home screen icon
  • 3x lower data consumption

Trivago

Trivago! The hotel App! The world’s leading hotel search engine compares 175 booking websites with more than 700,000 hotels worldwide. Surprisingly, Trivago has more smartphone viewers than desktop viewers.

Their PWA, with home screen shortcuts, push notifications and offline access, is just like a native app. It turned out to raise user interaction by 150%.

Trivago’s hotel search engine reported a significantly higher conversion rate than its native app with the power of PWA. Also, the click-through rate of its hotel bookings experienced a dramatic 97% rise. Wow!-Wow!

MakeMyTrip

The leading online travel agency in India is MakeMyTrip. They went through continuous high-bound prices and costly consumer acquisition costs before releasing the Progressive Web App(PWA). To cope with that, MakeMyTrip wanted to invest in PWA to take their user experience to the next level while more efficiently investing their budget.

Fortunately, its consumers are really interested in technological innovations, according to a three-fold rise in conversion rates and traffic growth of over 150%. Try not to love it!

How can KnowBand help you with progressive web app development?

We at KnowBand are ardent PWA technology fans. Our team believes strongly that it has enough capacity to replace mobile applications. Hence we have designed, the Progressive Web App that converts your slow ad boring website into a dynamic Progressive Web App.

The PWAs have various advantages like smooth experiences, no installation efforts, lower storage consumption, substantially faster loading times, etc.

Also, improved conversion rates, engagement rates, and increased mobile sales are exciting benefits! That’s what switching to PWA frequently leads to.

The Progressive Web App is available for various eCommerce platforms and is easy to install on your existing eCommerce store and online marketplace.

Magento 2 PWA Mobile App

OpenCart PWA Mobile App

PrestaShop PWA Mobile App

WooCommerce PWA Mobile App

Top features of PWA Mobile App

 

Conclusion: Hopefully, those five wonderful examples of major brands using Progressive Web Apps (PWA) should have encouraged you to do the same!

It will take less time to create an application with the PWA creation strategy, as you will now have only one cross-platform app to launch.

In this respect, the creation of progressive web applications is a fantastic way to reduce the cost of developing a mobile app. Hence it is cost-effective and that’s why you should give PWAs a try.

If you think Progressive Web App technology could support your company, then we’d love to help. Today, get in touch.

How to Start Local Delivery Services on Your Online Store for Holiday Season

Many businesses are adapting to stay at home and running online. In-house delivery is the new trend after the COVID outbreak.

While making a purchase, every user has to decide between shopping online or buying it from a physical store.

And the most important factors that influence your purchase decision are the time you have got to complete the purchase and the value of the money you are going to spend.

Though brick and mortar stores still make more sales than online stores, online stores are steadily on the rise. This is primarily due to improved pace and comfort.

Customers now demand faster delivery. Hence, local delivery businesses are flourishing.

You might be wondering how to set up a local delivery service and whether or not local delivery is right for your company. This article will guide you to start a hot shot online local delivery service on your online store.

What do you mean by local delivery services?

How to take orders for local delivery:

  1. Through online website- eStore
  2. Over phone calls (If your customers are known and limited)
  3. Through chat apps

Set up a local eCommerce delivery website

Since you’re an established company, we’re not going to waste time telling you how to set up a website, as you probably already have one. Or if you are new to it then you can set up an online website on any of the eCommerce platforms. Our website development services are discussed in our previous article.

But it’s important to note that you need a webshop on your site, which means a place where customers can add your goods to a shopping cart, place their shipping address, and process payment.

Local delivery services can boost online sales

With local delivery, companies can give their local customers thoughtful shopping experiences and help drive sales and revenue. Here are some of the ways through which the Delivery Boy App can help businesses communicate with local customers and build a place for themselves within their communities.

At the local level, not only are consumers actively looking to support their local businesses to help maintain their neighborhoods and the economy. They are also interested in local shipping options because they offer attractive benefits.

Also, local delivery services offer a way to build a personalized brand experience. Customers who shop locally are looking for that personal touch, and since you can’t deliver it in-store, local delivery is a way to deliver it. You can use this to connect to existing customers and draw new customers.

Start to make deliveries

Adding local delivery services amid a global pandemic is not a common territory. Also with your past sales months for comparison, it’s hard to foresee how many customers will take you to your service. Some of our clients have seen business cut by half; others have actually seen revenue rise. But even though you do just 10 to 15 deliveries a day, you still need a schedule that your employees will obey. Here’s how you can make your new business plan work.

Add Product Availability Check by Zipcode

The Zipcode validator extension enables consumers to verify the availability of goods in any specific region by entering the zip code. This makes it easier for consumers to verify the availability of items in any region prior to buying.

With the aid of this product availability search by zip code extension, consumers can easily check the availability of the product at any location by entering their Zip code.

It gives consumers the ability to know the approximate date of delivery of the items. Customers do not need to go to the checkout page to find out about shipping availability. They will know the date of delivery of the product in advance from the respective product page.

We offer a handy Product Availability Check module to simplify both management and user experience. Check these out:

Magento, OpenCart, and PrestaShop

Main features of Product Availability Check by Zipcode:

  • Check the availability of goods in any specific region by entering the zip code.
  • Adds a block on the product page to encourage consumers to enter the zip code and verify the availability of the product.
  • Offers the admin to zip zone maps by uploading a CSV file
  • Show the number of days with the approximate shipping date if the product is available.

Make the Delivery management easy

Making on-time deliveries with a secured delivery system and timely updates keeps your brand in the good books of a customer. This is the end process of purchase and many brands fail to deliver on time.

To give hassle-free shipping and delivery experience, you can use Knowband’s Delivery Boy App. The Delivery Boy App allows the manager to register delivery boys, assign orders and keep track of the whole process. Delivery boys can accept or deny the orders.

If any store is using Knowband’s Mobile App, it is easy to link the two and the customer will be able to receive the order status notifications on their mobile app.

You can buy the app from here:

Shipping cost can also be calculated for your products using Shipping cost by Zipcode.

I hope you found this blog helpful to start local delivery services on your online store for the holiday season. During the final quarter of the year, businesses do see a spike in the sale, with that the delivery process becomes more complex. The apps like zip code, delivery boy, and hyperlocal marketplace make the entire process simple.

Best Upsell & Cross-sell Strategies to Drive Sales for Holiday 2023

As eCommerce brand managers and content creators, we have been looking for ways to uplift sales. Optimizing the product page is one most recommended techniques that help. Showing related products that have relevance, makes sense. If you are an eCommerce company, looking for effective but reasonable options to cross-sell and upsell during holiday sales, you can add related products to your product page.

Customers get recommendations and they sometimes buy a more expensive product. Also, showing related products on the product pages can increase the average cart value. Displaying baggy blue denim as a recommendation when a customer is buying a white buttoned-up shirt can change their mind. You can also offer free shipping, free gift with purchase, and sell Gift Cards on your eCommerce website.

Marketing is all about playing with your customer’s psychology. Understanding customer behavior is a component of it, and displaying relevant products makes customers feel as if you understand their choices.

What is Up-selling?

Upselling simply refers to recommend a similar product that is more expensive or has more features. And, as you may have seen, various big brands are champion at up-selling.

What is Cross-selling

Cross-selling, on the other hand, suggests products that are related to your current purchase. They understand that if you buy one thing, you may require its opposites, which is a great opportunity to sell others.

Read this piece to understand how cross-selling and upselling affect your business.

Does Showing Related Products on Product Page to Cross Sell and Up Sell work?

Absolutely! According to Forrester Research, product recommendations account for 10-30% of eCommerce site sales on average. “Sometimes your consumers don’t realize that a better product is available, or they may be convinced that a different product is a better fit for their needs,” KnowBand wrote this wonderful post about the success of eCommerce up-sell for your online business.

Best Practices to follow when showing related products on the product page

Despite their advantages, strategies might be misapplied. So we set out to identify the finest techniques and tips for mastering eCommerce upsell and cross-sell by showcasing relevant products from leading online retailers:

  1. Relevance – Make sure you’re recommending things that are relevant to the buyer’s original pick.
  2. Cost – When upselling, don’t suggest a product that’s more than 25% more expensive than the original offering.
  3. Timing is crucial- You don’t want to appear aggressive by making too many recommendations upfront, but you also don’t want to miss the window of opportunity.
  4. Selectively– The upsell or cross-sell recommendation isn’t required for every product. You don’t want to annoy your buyer by sending too many pop-ups or emails.

Best Modules to show related products on Product Page or shopping cart

Automatic Related Product:

Your store must be on a popular eCommerce platform, be it PrestaShop, OpenCart, or Magento. KnowBand has developed a beautiful tool for all the major eCommerce platforms that allow you to display products on different web pages of your website.

There are several customization options like you can display most popular products, most sold-out ones, with keyword filers, and set different conditions to show related products.

Click on the links to check out the Live Demo for PrestaShop, Opencart, and Magento stores.

Offer Free Gift With Purchase:

Free gifts with purchase make your customers feel special, these are a fantastic way to upsell! When a customer’s cart meets the eligibility for free gift with purchase rules, he or she can choose the free gift of their choice. Customers will be encouraged to finish their orders and gladly buy more items to get a free product.

With the module, you can show a variety of products and let your customers decide, what they want to add to the cart as a free gift. Related products like a pair of socks as free gift with shoes can help you upsell. For meeting the eligibility, they add more products to the cart and you upsell successfully.

Click on the links to check out the Live Demo for PrestaShop, and Opencart stores.

 

Increase Average Cart value with Free Shipping

Offering free shipping can help you upsell during the holiday season. Free shipping is a sales approach employed by eCommerce businesses to entice customers to buy without worrying about the cost of shipping.

The free shipping modules allow the owner to add an eligibility amount and customers do have this tendency that they add more products to grab the free shipping offer.

Knowband has free shipping modules for PrestaShop and OpenCart. Click on the links below to explore:

More ways to Optimize your Product Page

When each component of a website is viewed separately, the product page is most likely the most significant. Here are some articles that can help you optimize your product page

While optimizing your online store, never ignore the importance of a product page. Add content that leads to conversion. To make it look better, you can add product videos, add custom fields, display product ratings and reviews, and similar products to cross-sell and upsell. I hope you will find the above-mentioned articles helpful.

If you want more help then you can visit the KnowBand website or contact us to discuss your requirements.

How to Offer a Free Gift with Purchase on PrestaShop Store

Gifts with purchase are a terrific approach to grow your business because they function as client marketing gifts! With the PrestaShop Gift with Purchase Addon, offer a free product from your store to encourage new and existing customers to buy more of your products. 

This Prestashop free gift module gives your customers gifts based on the value of their cart. Admin can control the cart’s range, quantity, and price from the backend.

Auto Add a free gift to the customer cart with PrestaShop Gift the Product Module

Some customers will undoubtedly be ecstatic to receive specific items and will place an order only for the purpose of receiving them.

  1. Attractive Layout: There are two distinct layouts for this Prestashop gift module. Any of these layouts can be used by the administrator to display the gifts to consumers on the front end.
  2. Selective products: The admin can manage the assortment of gift products that are displayed in front of clients in the backend.
  3. Gift recently viewed products: It has a feature to display the customer’s recently viewed products. These can be listed and offered as a free gift with purchase.
  4. Define a number of products to choose from: The admin can also choose how many gift products to display on the front end. 

The gift addition offers a very appealing manner of listing the gift products, which will undoubtedly entice customers to continue the checkout process.

The product purchase reward module generates positive energy and encourages clients to return to the site.

Let the customer add the free gift to their cart

The fact that this strategy necessitates a client action is its largest stumbling block. The free product will not be immediately added to the customer’s cart as a result of the discount. Prior to entering the checkout procedure, the customer must do it manually.

How PrestaShop Gift with Purchase Module works?

If you feel like rewarding your customers to earn loyalty, offer free gifts with purchase. This should be based on specific rules. With PrestaShop Gift with Purchase Module, you can create eligibility rules:

Offer a free product when a customer spends $X amount

Create the rules based on the cart total. Any customer who shops in your store will be eligible only if their cart value exceeds the minimum eligibility limit.

Offer free gifts on limited product purchases

Set rules to offer the free product based on different criteria like – on a category, based on Price, selected Products, etc. 

Add Gift price amount to automate the process

The store manager can add a minimum and maximum amount for gift price. 

Based on these rules, the products will be displayed automatically on the PrestaShop Gift with purchase block.

Layout options 

The module offers two layout options: 3D- Product Circle view and Normal Listing of Products. It gives an attractive look to the block.

To add the recently viewed items in the free gift with purchase option, you must add a minimum of 10 products.

Admin Benefits of Prestashop Gift with Purchase Module-

The consumer will be able to see what kind of rewards he/she will receive when placing a specific order. There are several admin benefits of gift with purchase addon.

  • Sales in the store will increase.
  • This PrestaShop freebie addon will enhance consumer engagement.
  • Seller may establish a variety of price rules. 
  • Different rewards can be offered on the basis of cart price.
  • The best layout can be selected that matches the store theme
  • Offer non-selling products as free gifts to get rid of old stocks
  • The module is mobile responsive
  • Multi-store compatible and supports all the languages

You did an excellent job!

We have addressed the best features of the gift with the purchase module. It allows you to give your customers a free product in exchange for their spending a bit more. The PrestaShop gift with purchase module offer is just one of the many strategies you can use to boost average order value.

How to Increase in-store Traffic during Holiday Season

Store locator and Pickup services are most popular among the businesses that run multiple retail stores as well as online websites. The click and collect service increases the footstep rate of your store and creates both, online presence as well as retail store identity. If you are planning to start a curbside business or looking for a way to increase footfall during the holiday season, then you will be rejoiced after reading this article because the store locator and pick-up module allow you to do that.

Buy Online Pickup in-store Services

The websites with several stores can offer BOPIS to their customers. Now the question arises, why should businesses use the BOPIS model? As said before, it drives more traffic to your store, which reduces the extra cost.

The Buy-online-pickup-in-store concept is quite new but is preferred by many companies as it has several benefits attached to it. Firstly, it saves time and money involved in logistics. Improves customer experience and the seller does not fail to the customer expectations.

Not just the big brands, but small fishes are also taking the advantage of BOPIS by using store locator and pick-up module. The holiday season is the best period to start this service on your website. BOPIS not only get website traffic but drives more customers to your retail store.

In-store pickup is an opportunity to expand your business

By having said that, this new service in your store can benefit you in multiple ways. As I mentioned, you will have to spend less on delivery services because the customer will come to your doorstep to collect the order. Buy online and pick up from store services make sure that the products will reach the customer in the given time without any delay.

If a customer is purchasing the product online then there is a chance that he/she dislikes that and might want to return it later.

This will not be the case with in-store pickup.

Customers can see the product by themselves and finalize it then and there. Hence, you will get rid of the daunting task of managing product returns on your online store. Also, the post-holiday returns get reduced.

Additionally, more footsteps mean more sales. However, many customers hesitate to purchase online but when they are at your retail outlet, there are chances of up-selling. Up to 30% of overall retail eCommerce sales are made by Buy-online and Pickup in store:

All the benefits and steps involved in the process are discussed in my previous article. If you missed reading that, click here and learn more.

Why offer in-store pickup during the Holiday season

The above reasons explain how this service can benefit your business but during holidays, the number of purchases and average order value is higher than usual. This may lead to an increase in the number of return orders. If you will have an in-store pick up then the return rate will get reduced automatically as the user will be able to see the product during pick-up.

Holidays are the peak time for sales and offering this will also help you in upselling the products.

How Knowband’s Store Locator and Pick-up Addon work

If a retail outlet has multiple stores in a region then the store locator module helps the customer to select the location of the nearest store to collect the order from.

A brand with a chain in various cities has an online website with several retail stores, can also implement a store locator and pickup module on their website and mark the location of all their outlets.

Understanding Store Locator and Pickup extension

The store locator and pickup module simplify your tedious tasks and its features allow seller and customer to meet their targets in few simple steps.

  1. This is an easy-to-install plugin and can be configured by any non-tech person.
  2. It allows the store manager to add the locations of their multiple outlets as it is incorporated with Google maps.

3. Any customer visiting the store have to

  • Choose The outlet location
  • Select Date of pick-up and
  • Time of pickup

4. A notification email will be sent to the respective store with an order summary

The Store Locator and Pickup Module is available for all the major eCommerce platforms:

Prestashop Store Locator and Pickup Addon

Magento 2 Store Locator Plugin

Store Locator – Magento ® Extensions

Store Locator – Opencart Extensions

Any online website built on these platforms can use the plugin to provide in-store services by locating their retails stores to boost foot traffic and customer experience.

How Popups can Increase eCommerce Sale during holiday season

Are you looking for some great marketing ideas that can help you in increasing sales this holiday season?

You need to be versatile to manage the world of sales, especially during the holiday season. Time-tested techniques are not so tested when a person applies them to their business. And when it comes to context, the market environment has changed significantly in the last decade or so.

Of course, this is not to suggest that the traditional marketing techniques are useless now, but the difference is that these days, you need to understand the essence of the problems and be open to new ways of addressing situations.

Every customer visiting your website expects a smooth and personalized experience from your website’s UI. That can be easily achieved with website optimization techniques and expertise.

To get through your user’s choices and treat them uniquely, you need to gather information from them. For collecting email addresses, website owners throw several popups that sometimes annoy the user. This leaves your customers with a poor customer experience.

To avoid this situation, you can add some exciting fun elements with coupons and deals to your store. These gamified popups entice them and you can easily get email subscribers for the newsletter and marketing.

Use these popups during Holiday Season Sale

Some of the popups that you can use during the holiday season are discussed in this blog. These interactive popups can be used all around the year to increase sales and customer engagement in your eCommerce store.

Add a lucky wheel to your online store

Spin and Win Extension displays a roulette-type popup on the front end of the site. Customers get attracted to the pop-up and spin the wheel to win prizes and discounts. At the same time, to claim the offer, they need to enter the email address and that solved your real purpose.

You have the email address that you can use for holiday marketing emails and send follow-up emails to visitors. It has various features that make the popup more dynamic that fit the holiday season sale. It is one of the best extensions for increasing customer engagement in your store. Also helps in boosting the conversion rate.

Interactive pop-up Extension allows the easy management of the discounts offered. According to the holiday season, it is possible to change the look and feel of the popup.

 

It offers attractive themes for occasions such as Easter, Thanksgiving, Black Friday, Christmas, New Year, and others.

The Email Subscription pop-up Extension has built-in support for MailChimp and Klaviyo integration. It can effortlessly boost the site’s subscriber base.

Run the wheel demo from the product page and see it by yourself. I am sure you will love it.

The Spin and Win popup is available for the following platforms:

PrestaShop Spin & Win 

OpenCart Spin & Win

Magento 2 Spin & Win

WooCommerce Spin & Win

Scratch Card Pop-up

Scratch Coupon module, which is an awesome extension helps boost the usability of the website, conversion rates, and website traffic and customer interaction for any eCommerce shop.

This Scratch card pop-up module guarantees the seamless availability of tempting scratch discount coupons to customers to keep them interested in your eCommerce shop.

It can play a crucial role in shaping your eCommerce holiday sales and your business fortunes among your rivals.

The module has a simple and responsive layout that provides a smooth experience on all devices. It is completely mobile responsive as most of the users visit websites using mobile phones.

The coupons can be generated with flat-off or percentage-based discounts. The customer will have to scratch the coupon to get a coupon code that can be redeemed later. This scratch card extension is compatible with all other themes to provide a smooth user experience.

It is now easier for you to get a full overview of the total number of coupons produced, the coupons used and the coupons expired within a period due to the advanced statistics features of this plugin.

This complete data is available in the form of pie charts or graphical data to monitor the full functioning of the coupon codes.

The Scratch Coupon Popup is available for the following platforms:

Scratch Coupon – Prestashop Addons 

OpenCart Scratch Coupon popup

Scratch Coupon – Magento 2 ® Extensions

Scratch Coupon – Magento ® Extensions

Shopify Scratch Coupon

Exit Popup

Exit-Intent popups are used to keep users from abandoning your website. When a user tries to close the window, it recognizes this and displays a popup in front of them.

It’s one of the greatest email popups since it comes at the last possible minute, giving you one final chance to persuade visitors to stay on your website. During the holiday season, the exit-intent popup has the best chance of capturing the user’s attention.

When a user intends to leave your website, the Exit-Intent Popup from Knowband shows an interactive popup. You can also add a thank you message in the exit pop-up.

The Exit Popup plugin is available for the following platforms:

PrestaShop Exit Pop up Addon

OpenCart Exit Pop up Extension

Magento Exit Pop up Extension

Magento 2 Exit Pop up Extension

Wrapping Up:

Don’t think of it as a short-term deal when providing quality service to your customers. Instead, make a long-term investment in your customers and create a repeat market opportunity. Not only for the holiday season marketing but you can use these pop-ups whenever you want to.

New and old customers should have the same experience, no matter how large or small the company is. Consistency can be one of the most critical quality elements for your customers.

If you’re committed to satisfying your clients and prospects not only can you know how to improve profits, get repeat business, and satisfied customers; you’ll also achieve less unpredictable sales processes.

Support

For eCommerce assistance, reach out to us at support@knowband.com.