Progressive Web Application is nothing more than a website or web app that looks and functions like a native mobile app but incorporates the advantages of both frameworks. Technically speaking, to offer a mobile experience, PWAs reuse the code from your website. Playing with new technologies can be frightening; will it be a good idea to implement the PWA in an online marketplace?
Through integrating PWA into it, an online marketplace that comes under the eCommerce umbrella, a website, or an app that allows customers to purchase various types of goods from different vendors, can be made reasonably easy to use. The Progressive Web App is creating a fuss in the marketplace industry, and the praise for its advantages has no end, yet the skepticism forms in our head when it comes to investing in it and forces us to rethink it.
It is relatively easier to create & launch Progressive Web Apps than to do the same with Native Smartphone Apps. We have gathered the most popular examples of PWAs for e-commerce marketplaces in this blog post. This will give you a perspective on the implementation and benefits of PWAs for eCommerce Marketplace.
For a multi-vendor e-commerce marketplace, PWAs can offer fast and engaging mobile web experiences. PWA runs right within the mobile browser. Run along with the website- No need to install it separately from the store.
The PWAs are tailor-made for both iOs and Android mobile phones. Unlike mobile apps, No headache of creating a different design as it is already curated in that way. Google allows adding PWA to the Google Play store and providing greater support to responsive web apps.
The specifications of all endpoints on which it operates are fulfilled by PWA itself. There’s no need to build various versions of it for different devices. Plus, you get the look and feel of mobile apps and the best output of websites in one.
PWA remains on the server, so it uses a very limited proportion of cache-only system storage for the user.
In terms of pace, there was a decent competitor for native apps and daily websites. PWAs are known for high speed, which simplifies all primary tasks on marketplace platforms for e-commerce. Users can find a product that is needed, add it to a shopping cart, or buy an item online much faster.
PWAs user interaction is excellent as companies can connect with their site users in a more tailored and personalized manner with the web push alerts role in it.
They are progressive, sensitive, quick loading, and highly safe, what’s more, to say.
Compared to native/hybrid software, the PWA app is very lightweight. This makes your Progressive Web App on the devices of users use less space. This variable is also behind the explanation that PWA does not crash and offers an improved user experience.
You periodically update native apps to their new versions, while PWAs update automatically from the browser.
When scrolling on a browser it sometimes happens that the marketplace website takes longer than usual time and the poor network connectivity is the reason behind this.
PWAs are independent of internet networks. Even in a flaky network, it uses the catch and enables you to browse the saved content. They allow users, even in offline mode, to continue browsing to achieve a high level of efficiency.
Google supports PWAs and its SEO crawls the PWA-rich marketplace websites on the top. Besides, PWAs are conveniently shareable and connectable, making them more discoverable than native applications.
Google prioritizes fast and mobile-friendly websites since initiating mobile-first indexing in 2018. This means that in search engine page results, your online marketplace site should have these characteristics to be rated higher. That’s when a PWA development firm’s services would be helpful for your company.
How Progressive Web Apps (PWA) can improve mobile conversions of an eCommerce store?
Various online marketplaces and eCommerce stores have developed their PWAs and are benefited from their advantages. The PWAs add app icons on the home screen and clicking on an icon is always easier than type and browse.
With a simultaneous increase in content consumption and sharing, growth in conversion rates, and revenue, the objective of every eCommerce and online marketplace website is the same, irrespective of the scale and sector they are constantly working on to minimizing the consumer acquisition costs. Fortunately, PWA cellular stores endorse them all.
The world-famous brands and other eCommerce businesses that have grown rapidly in previous years can give some credits to PWAs. Are PWAs truly that exciting? Yes, they are.
Jumia is taking advantage of PWA technology for its marketplace platform. This became the default mobile web experience in 2018 when it was launched in Nigeria and it has been expanded in 14 countries with 6.7 million users by now!
Jumia’s targeted audience was dominantly using the 2G network, which forced the eCommerce company to look for a more effective and smooth website experience even in flaky network connectivity. Then Jumia’s PWA came into the picture which was an immediate hit.
The benefits of using the Jumia eCommerce platform are many. Statistically, it takes up 25X less storage and two times fewer data to start. The conversion rate was increased by 33% and it reduced the bounce rate by 50% with 5 times lower data consumption. Isn’t it a huge success!
AliExpress is a renowned eCommerce company launched in China in 2010. Almost everything from clothes, shoes, electronics, and pet items to home appliances can be found. They have also adopted the Progressive Web App (PWA) strategy and have seen a lot of good results since they are part of the Alibaba Group.
From the case study, conversions from AliExpress increased dramatically by 104% immediately after the launch of the Progressive Web App. In addition, its users started visiting more pages per visit and on average. Users begin to spend 74% more time on the AliExpress eCommerce store. Hence, PWAs are highly engaging!
Flipkart is the biggest commercial enterprise in India, competing with Amazon. The big giant, Flipkart chose to merge their online presence with their native app into a Progressive Web Application, resulting in a conversion increase of 70%. That’s huge!
The company abandoned its mobile website in 2015, which could not compete in terms of a quick and responsive user interface with a native app.
Some stats to look out for:
- Flipkart Lite consumer time on site now is 3.5 minutes vs. previous mobile experience: 70sec
- 3x more on-site time spent
- 40% Re-engagement rate increased
- 70%higher conversion rate among those who visit via home screen icon
- 3x lower data consumption
Trivago! The hotel App! The world’s leading hotel search engine compares 175 booking websites with more than 700,000 hotels worldwide. Surprisingly, Trivago has more smartphone viewers than desktop viewers.
Their PWA, with home screen shortcuts, push notifications and offline access, is just like a native app. It turned out to raise user interaction by 150%.
Trivago’s hotel search engine reported a significantly higher conversion rate than its native app with the power of PWA. Also, the click-through rate of its hotel bookings experienced a dramatic 97% rise. Wow!-Wow!
The leading online travel agency in India is MakeMyTrip. They went through continuous high-bound prices and costly consumer acquisition costs before releasing the Progressive Web App(PWA). To cope with that, MakeMyTrip wanted to invest in PWA to take their user experience to the next level while more efficiently investing their budget.
Fortunately, its consumers are really interested in technological innovations, according to a three-fold rise in conversion rates and traffic growth of over 150%. Try not to love it!
We at KnowBand are ardent PWA technology fans. Our team believes strongly that it has enough capacity to replace mobile applications. Hence we have designed, the Progressive Web App that converts your slow ad boring website into a dynamic Progressive Web App.
The PWAs have various advantages like smooth experiences, no installation efforts, lower storage consumption, substantially faster loading times, etc.
Also, improved conversion rates, engagement rates, and increased mobile sales are exciting benefits! That’s what switching to PWA frequently leads to.
The Progressive Web App is available for various eCommerce platforms and is easy to install on your existing eCommerce store and online marketplace.
Conclusion: Hopefully, those five wonderful examples of major brands using Progressive Web Apps (PWA) should have encouraged you to do the same!
It will take less time to create an application with the PWA creation strategy, as you will now have only one cross-platform app to launch.
In this respect, the creation of progressive web applications is a fantastic way to reduce the cost of developing a mobile app. Hence it is cost-effective and that’s why you should give PWAs a try.
If you think Progressive Web App technology could support your company, then we’d love to help. Today, get in touch.