Why you should sell on an eCommerce Marketplace?

With the huge involvement of the internet in daily lives, a large number of customers are buying products online globally. The advancement of the eCommerce industry is flourishing day by day. If you are a retailer then the idea to sell online could never go wrong. Selling online expands your reach globally. This helps the online marketplace to make more profits than usual.

There are numerous ways of selling online apart from starting an online website. Retailers can even sell their products through renowned marketplaces. The growing competition among sellers encourages them to implement some new strategies to attract more customers to your product. Selling on Marketplace like eBay, Etsy, Walmart, etc could be a bet as they can easily give a brand more exposure. and get you instant access to a vast number of potential customers.

If you create your own eCommerce website, you can get full control, large profits, higher scalability. It can become costly for you as setting and promoting a niche brand requires high investments. But if you choose a marketplace, you could sell your products online with certain control but will be able to leverage the global reach and services of a Marketplace. Customers often prefer buying products from Marketplaces because of the wide variety of products and the ease of all-in-one shopping. Apart from this, selling products on Marketplace could offer you much more.

Marketplace statistics to give a clear idea

Here is a graph from a similar Web representing the total visits of two famous marketplaces Amazon and eBay.
In a recent blog, published by the webretailer, Amazon is still on the top, surpassing every other marketplace. It gets around 5.2B visits every month.
The report includes data for 155 most visited marketplaces with more than one million visitors per month. And eBay ranks 2^ndglobally in the similarweb reports.
The top 20 marketplaces have a collection of general merchandise except 3 that sells specific product categories, eg. Etsy.
General, Fashion, Arts, crafts and gifts, Homewares, and Electronics are the top five product categories among the popular marketplaces.

Top 5 Marketplaces in India

Amazon India
Flipkart
Snapdeal
Myntra
Shopclue

Top 5 Marketplaces in Spain

Amazon Spain
Milanuncios
El Corte Ingles
Ali Express
eBay Spain

Top 5 Marketplaces in Italy

Amazon Italy
eBay Italy
Mediaworld
Unieuro
AliExpress Italiano

Top 5 Marketplaces in Poland

Allegro
Ceneo
Chrono24
Showroom
Domodi

Top 5 Marketplaces in France

Amazon FR
Cdiscount
eBay FR
Leroy Merlin
Fnac

Top 5 Marketplaces in Germany

Amazon Germany.
eBay Germany.
eBay Kleinanzeigen.
Otto
Idealo

Below are some of the reasons to start selling products on Marketplace:

1. Huge audience access:

The huge popularity of Marketplace like Etsy, eBay, Walmart, etc. for online shopping automatically provides you the accessibility to all its customers without having to spend any money on marketing. It’s a good opportunity for small business owners to gain good profits without any advanced investments.

2. Low Startup Cost:

As Marketplace has all things set up in one place, the retailer has to hardly make any investments other than some few expenses. Thus, the minimal cost is involved in selling on a Marketplace in comparison to selling on your own eCommerce website. For example Marketplaces like Amazon, Walmart, etc charges:

Monthly Subscription Fee for selling on their platforms
And,
Listing Fee or Commission which is a standard amount for every product they listed on the Marketplace’s catalog.

3. To increase trust level:

It usually happens that the users buy the same product as yours from the Marketplace due to a lack of trust. Once your product reaches Marketplace, it will get more exposure and this will definitely motivate the users to go for instant purchase. It’s also beneficial in getting high sales and revenues too.

4. To reach Global Market:

Marketplaces provide you an option to expand your business reach globally with minimal effort. Sellers can access millions of potential customers globally without making any advance investments. This would definitely boost up your cross-border sales and overall business growth. For example, Amazon, Walmart, Etsy eBay are top leading Marketplaces serving millions of online customers all over the world

5. Enhance your brand’s visibility:

If you are a newbie in the eCommerce industry, it’s obvious that customers are unaware of your brand and products. You surely need recognition in the market. Marketplaces like eBay, Etsy, and Walmart help you to boost up your brand and visibility by listing all your products on their web page.

6. Deliver outstanding customer service

There are similar options to help sellers fulfill customer standards for quick, free delivery. They have their customer care teams that work 24/7 for customer service and to resolve their real-time issues.

For example, with programs such as Fulfillment by Amazon (FBA) and eBay Global Shipping, you can choose to have on your behalf the marketplace warehouse, pick, prepare, and ship product.

7. Provides a broad variety of payment and shipping options

For quick purchases, the marketplace offers different payment and shipping methods. A seller does not have to worry about shipping while selling over different marketplaces.

Dropshipping is another trending feature provided by many marketplaces. While some allow the sellers to add their shipping methods or the seller can use the marketplace shipping services.

8. Extremely authoritative and trustworthy

Many eCommerce experts may contradict this but some may take the favor. Marketplace like Amazon is a safe and reliable place for the transaction. They provide secured options for payments and are integrated with various payment gateways.

Similarly, many online marketplace platforms are secured with PayPal security. It is the most trustworthy payment method worldwide.

Expert Sayings:

1. Yasuhiro Fukushima, Japanese business executive -“Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.”

2. Paul Graham, Y COMBINATOR – You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”

3. Mudit Khosla, CEO, Tradus: If one chooses to sell through a Marketplace, then there is very less requirement of working capital unless there is a deal; there are no rentals involved.

4. Ankur Sethi, Founder & CEO, Nupinch.com: If any local retailer wants to reach a million customers to just showcase the products, he’ll end up spending some fairly huge cash. Whilst, these Marketplaces act as a channel partner & help you reach millions of users, to some really deep parts of the countries & in turn push your sales exponentially.

Make more out of Marketplaces:

Sellers should register themselves on all possible Marketplaces and make more ways of earning revenues.
At the initial level, try to provide some discounts and offers to attract more customers to your product.
Keep a check on the customer reviews about your product and try to appreciate them or address their concerns. This strategy helps in making loyal customers.
Always remain aware of the latest trends and technical advancements of selling online.

Choosing the right Marketplace:

Selling through online Marketplaces like Walmart, eBay, Etsy is definitely a great option for an eCommerce retailer but choosing the right one for your business is the basic step to lead. Well, it totally depends on the product type and category of your store. Every Marketplace has its own standardized process of registration, requirements, terms, and conditions, etc. Sellers must go through these instructions and understand that which website will provide the right positioning and brand value to their product. One of the main things on which retailers should keep a check while choosing the right Marketplace is the traffic of the website. The more is the traffic, the more numbers of orders he can get for his products.

6 points to check about a Marketplace:

Although each Marketplace works differently there are some points that are similar in between them and are also a must check for a seller. They are:

Website Traffic
Reputation between customers
Stability
Checkout process
Policies and Guidelines
UI of Marketplace

The most important feature of a Marketplace is that it must provide a user-friendly interface to the customers. Sellers need to keep a check on this feature as they may face an issue in case the product is returned. Many times, the marketplace does not hesitate to accept the product which is returned without even questioning the buyer, thus this may incur a loss for the seller. So, it’s important for a seller to make the right choice for massive sales and overall business growth.

Start a Hyperlocal Marketplace that serves locally

With the clear idea of marketplace selling benefits, you can choose the right platform for your brand. Multichannel selling is profitable and builds your brand identity. Along with that, you can start selling your products locally. To make it painless, start with an online website using KnowBand’s hyperlocal marketplace module. You can deliver the products to your customers at their doorstep. You will need a delivery boy app that will allow you to manage the package delivery process. There is more to learn about it.

Over to you:

The less complexity involved with selling on a marketplace is inevitable for sellers. It’s really necessary to give an enhanced recognition to your business and Marketplace suits perfect for the job. So, regardless of the marketplace, you choose to sell on, it’s important to be aware of the latest trend going on in the eCommerce industry and implement it for a profitable business in the future.
This was all from my end, now it’s totally up to you to select a Marketplace according to the products of your store for the overall growth of your business.

Selling on Marketplace was not that easy before. Integrate your eCommerce store with the Marketplaces like Etsy, eBay, Walmart, and others in just a few simple steps. KnowBand offers Marketplace Integrators for various CMS platforms like PrestaShop, OpenCart, Magento, and Shopify which allows you to present your products to a larger audience and encourage brand awareness as well.

Find out more articles here:

How to get a Marketplace site: a step by step guide
Ecommerce Marketing Calendar 2021
Best eCommerce platforms for starting a multi-vendor marketplace
5 Ways to Attract Sellers on your Online Multi vendor Marketplace

How to rank your products up in Walmart search results?

Walmart is an American multinational retail corporation operating a chain of hypermarkets globally. It offers a variety of services, like retail goods, pharmacy, financial, wireless and photo lab services. It is one of the most popular online marketplaces in the world.

Being a Walmart seller, this query would have often come to your mind. Now, you need to understand the depth of it as the high ranking of your products can easily keep you stay ahead of others. Well, in today’s market the competition between the retailers continues to heat up. As an eCommerce store owner, you need to get noticed by your audience. The only way to make it happen is to boost the visibility of your products on the Internet. And for that, sellers should consider their SEO strategies. Walmart’s growing marketplace comes with huge opportunities for sellers to boost up their business growth. With over 344 million visits of customers, it’s very important to seize this opportunity and beat the competition by staying at the top of our fellow competitors.

Now, the point arises that is it easy to rank your products on top of it will require loads of effort. Many Walmart sellers still don’t have any idea about the fact that Walmart’s product ranking algorithm does exist. It’s important to keep the listing strategies of Walmart in mind to make your listed products visible and provide you an extra edge over others.

Here are some of the factors for your listing optimization on Walmart:

1) Right Product Title:

The most influencing factor for Walmart’s product ranking is the title of the product. Try to use the right keywords and make sure to include all key attributes to enhance visibility and brand promotion. It is important to be consistent with the product title as it benefits to create a seamless brand image for your business. Product title could be proved the best strategy to take advantage of high sales and revenues.

2) Relevant Attributes:

Attributes play a major role in the search results of customers. The attributes are the deciding factors of the queries written by customers such as red shoes or Black dress.

After choosing a relevant category, attributes like color, size or pattern should be used for each product specifically. This will make easier for consumers to search your products and go for instant purchase. Sellers can also map the categories of their store by easily integrating it with the Walmart Marketplace too.

3) Correct Product Description:

A specific and informative description is the first step towards the popularization of your products on Walmart. Walmart allows you to write a 1000 words description for a particular product and that’s quite enough. So, it’s totally up to you how you can make the most out of it. Using facts and figures in the description shows your authority and expertise in knowledge. Try to create a catchy product description that attracts consumer’s trust and compels them to make the purchase.

4) Right Selection of Category:

Be specific to choose the best category suited for your product. Opting a wrong category will surely affect the product visibility and thus, limit sales. The more accurate is your product category the higher is your product ranking on the product search page. This will surely help the users to find your product easily and go for instant purchase.

5) Effective Pricing:

Offering competitively priced products certainly doesn’t hurt when it comes to rank your products. If you want to beat the competition, you better be nosy and look into your competitor’s price lists. For winning a BuyBox, you need to adjust your prices accordingly and this will certainly rank your products high and will improve sales of your business.

6) Genuine Customer reviews:

Customer reviews play a vital role in leaving a huge impact on the user’s decision regarding the purchase. It’s important to motivate customers to leave reviews for your products but there should be a check on negative reviews as well if there are any A negative review from a customer will directly influence your product ranking so it’s better to ensure customer satisfaction by providing them a great shopping experience. This will also help in building the user’s trust in your product and increase sales.

7) Artificial Intelligence:

AI is the most advanced technique used to understand user demand and behavior on the website. It works by bringing out the most relevant result for a specific customer. This helps shoppers to get accurate results and save their time too. However, this could be a hurdle for vendors as they would be unable to see the same results for the same products.

8) Role of linkage:

Links can stand out as a beneficial method in boosting up the ranking of products. Sellers can link their own website page to a particular product for more detailed information about the product and seller too. The information on the shop page would lead to enhancing the brand image between shoppers resulting in good sales and traffic on the store.

Conclusion:

Getting an item listed on top of the market place is quite tricky but if you try to implement the above-mentioned factors it would certainly be the top-notch approach to get your product ranking in top search results. However, product quality is still the most essential asset for product sales and marketing. So, you need to keep a check on the same.

Now, you can easily list your products by integrating with the Walmart marketplace in just a few simple steps. KnowBand offers Walmart integrators to help retailers sell their goods on Walmart Marketplace in a hassle freeway. Knowband provides integrators for all the major CMS platforms like Prestashop Walmart Integration Addon, Magento Walmart Integrator, Walmart Magento 2 connector, as well as OpenCart Walmart Integration plugin.

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Why you should integrate your eCommerce store with a Marketplace?

The growth of eCommerce isn’t hidden from us. Online shopping is spreading with pace and its influence can be witnessed all over the world in almost every field. The modern users have already shifted their preference from physical stores to the mobile screens and this has lead to the growth of online Marketplace with each passing day.

Big Marketplaces have millions of daily visitors. Many shopaholics visit the renowned marketplaces because of their brand popularity, vast variety of product choices and many more. One of the reasons behind online commerce expansion are the unmatched offerings and benefits. The Customers might be checking small eCommerce websites too, but they still buy the same product from these renowned Marketplaces. This definitely clears the scenario that if you haven’t thought of integrating your store with a marketplace, you must be losing most of the online leads and potential customers.

Integration with a Marketplace offers numerous benefits to small as well as large businesses. Here, I am listing down 5 solid reasons to integrate your website with an online Marketplace:

1. To Beat the Competition:

Beating the competition isn’t easy in this ever-growing retail market. This makes it prime requirement why you should start selling on a Marketplace. There are numerous websites as of yours and even they are selling the same product. Thus, it might be hard for you to stand out between all these webshops. So, you should compete with all these websites by integrating with a Marketplace to encourage your brand name and increase your business growth.

2. To Reach huge audiences:

The major benefit of integrating with a Marketplace is to attract their huge audience towards your product. Many shoppers don’t buy products from small websites due to lack of trust. Marketplace is the perfect spot to get noticed between the potential customers and compel them to buy your product. Even a little bit of attention could turn out into huge sales and revenues.

3. To save time and money:

Promoting your brand name separately through various marketing processes can sometimes be not fruitful for you. In that case it could lead to huge loss of revenues and waste of time too. The basic approaches to popularise your brand doesn’t come with any surety. That’s where Marketplaces comes into picture. They not only provide a bigger platform to build a digital storefront but also lures the heavy consumer traffic too. This hassle free approach will definitely save your time and money and will result in massive sales.

4. To improve your SEO:

It’s really important that your products are placed on the top shelf of search results to divert customer’s attention towards them. If a product is not visible to the shoppers then there is no point of its sale. Marketplaces also helps to increase your brand exposure and SEO strategies. Product listing on an online Marketplace helps you improve your SEO results by bringing it to more user’s visibility. The website’s excellent SEO practices turns out in huge sales and revenues.

5. To ease international sale :

Marketplaces let you navigate into international markets and helps you to increase your cross-border sales. Besides attracting customers in your country only, you can reach out to millions of more customers worldwide with just a single platform. Your sales will most likely increase and this will let you to be a conventional seller all over the world. Being a global third party seller will eventually boost up your sales and business growth.

6. IT infrastructure already in existence:

There is no need to invest in the IT infrastructure and other related resources for selling a product. Sellers can take advantage of Marketplace structure without any hassle. By this, sellers can earn huge chunk of profits without even investing a single penny on technical advancements.

7. Hassle free product shipping and delivery management:

There are many marketplace sites that own a courier service for shipping and delivery purposes. If you are at your initial stage of business, you can take advantage of the delivery service owned by Marketplace. This will let you save your revenues from investing on delivery services. This will let sellers to provide free shipping to customers and will go for instant purchase.

8. Test a new product:

If you have launched a new product, you could not assume that it must be acceptable in between customers or not. In this case, you can test your product by launching it on a reputed Marketplace as it could be visible to millions of customers worldwide. This will give you the acceptance of your product all over the world and if customers are satisfied, you could import more stock of the same and sell it without any hassle.

Conclusion:

Integrating an eCommerce store with an online Marketplace is definitely a great option for both small and large sized businesses. It’s really necessary to give an enhanced recognition to your business and Marketplace suits perfect for the job. This was all from my end, now it’s totally up to you to select a Marketplace according to your website and products and integrate the same as soon as possible.

Integrate your store with the Marketplaces like Etsy, eBay, Walmart, Newegg, Google Shopping and others. In order to provide an effortless listing and inventory management process to store owners, KnowBand offers Marketplace Integrators for various CMS platforms like Prestashop, OpenCart, Magento and Shopify. This helps in showcasing your products among larger audience and enhance the brand awareness as well.

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How to sell on Walmart Marketplace?

Walmart being a vast marketplace has emerged as one of the largest online shopping destinations all over the world. With over 344 million visits of customers, selling your products on Walmart can directly lead you to higher sales. Although Walmart began accepting third-party eCommerce sellers back in 2016, still it’s a dream for many sellers to list their products on Walmart. So, if you are unaware of the procedure of selling products on Walmart, this guide will make you walk through each step starting from application till launch.

Getting a shelf to showcase your products at Walmart is a huge opportunity for your business. Just behind Amazon, Walmart has established itself as the second largest online retail destination in the U.S.A.

So, now let’s start exploring each step one by one on how to sell your products on this renowned marketplace. The steps are listed below:

Step 1: Apply online to be a Walmart seller!

To become a Walmart seller, visit marketplace.walmart.com and click on the “Apply Now” button and fill all the required fields in the form. This process will take approximately 10 minutes to be complete if all the information is available with you.

Once you have shared the required information, click on the “Save” button, if you want to complete the process after some time or click on the “Apply Now” button to continue. Be sure to recheck all the given information thoroughly before moving further.

Sellers should prepare themselves to wait for 2-3 weeks for their response. You will receive an email invite to set up a Walmart seller account.

Step 2: Complete the Registration process!

Once you have received the invite mail and created your account, upload all your relevant certificates including your bank account information to meet the minimum requirements to be a vendor. Sellers have to provide information related to taxes, payment, shipping, etc. You can also be asked to share some more information about your company and products. This is done with the motive to increase the trust level of your business brand name. Once you are done with the process, you are finally ready to list your products on Walmart.

Step 3: Complete your Partner Profile:

After creating your profile, sellers have to access the seller account. Sellers will get a “Launch Checklist” option which basically contains the requirements needed to launch an account. Partner Profile is a public page through which the customers are able to know more about the seller i.e.

Company Info
Customer Service
Shipping
Returns
Privacy Policy
Tax Info

After you complete your partner profile, the success bar will reach 100% and the account would be ready for launch.

Step 4: Verify the Bank Deposit:

Before moving further, verify your bank deposit by logging in to your bank account that you used in the registration process and check the transaction which states a deposit of 0.01$ from the “Walmart Marketplace Penny Test”. Click on “Mark as Done” in your checklist table for deposit confirmation.

The bank deposit nearly takes 2-3 business days to appear in the account. However, if you still can’t see the deposit, check your account details and enter them correctly.

Step 5: List and preview your items on the Walmart marketplace!

Walmart lets sellers manually list the products in Walmart’s product catalog. It also lets you upload the products in bulk quantity via bulk upload or product feed option.

You can upload or list your products in 3 ways:

1. Create CSV File:

Sellers can create a CSV file upload by using an Excel or Google Sheet spreadsheet, following Walmart’s file upload guidelines. This mainly helps sellers to upload a small collection of products to the Walmart Marketplace. But, if sellers have to upload large collections, the other 2 methods would be a better choice.

2. API Connection:

If you know how to manage an API connection, You can connect Walmart’s marketplace to your eCommerce platform or inventory database for free via Walmart API. This method requires some technical knowledge but is the best way for uploading products on Walmart Marketplace.

3. Integration Partner:

If you are already a store owner on an eCommerce platform like PrestaShop, Magento, OpenCart and Shopify, and others, an integration partner can link your products in your existing catalog directly to Walmart. It is one of the easiest ways to list or can say import your products to the Walmart marketplace. However, this integration could be costly for you. The integration cost starts around $30/month and reaches up to $500/month depending upon your product and sales volume.

After listing all your products, click on the “Preview Item” button for any of your products you listed. This step will show you how exactly your product will look to customers on the front-end of the Walmart Marketplace. If you are not satisfied with the look, you can modify it accordingly and resubmit it.

Step 6: Test your product feed and order management functions:

Walmart even provides you the facility to set up and test your order management connection and other features. You are just required to send your products to feed for testing either in bulk or under any specific products and categorization.

Once you have sent the products for testing, a seller needs to keep an eye on all order processing, shipping, exchanges, returns, and customer services. You need to keep track of the order status as well.

Step 7: Launch your request and start selling:

After testing all the management functions check off from the seller setup list. Click Yes on the confirmation pop-up and you are ready to launch. The Walmart team will review all your account setup, products, and settings and will finally make them live.

Congratulations! You are now an official Walmart Marketplace Seller.

In order to be an established marketplace seller, it’s important that your Walmart Marketplace orders should fall into your normal workflow and for that, you have to always keep a check on these points mentioned below:

Keep a check that product price is on target to win the Walmart buy box.
Product description should be relevant, clean and error free.
Ensure that all orders are updated and retrieved accordingly.

How to work with Walmart?

As the buyer places the order on Walmart.com, it pays sellers after the goods are shipped. Walmart does not provide an in-house order shipping program, so sellers have to handle the shipping process for the products. Unfortunately, sellers might face loss due to less efficiency and scalability. However, there are many shipping companies that can save your profits. Sellers can work with them in their initial phase of business without killing their profit margins.

Cost to Sell on Walmart:

Although selling on Walmart Marketplace could make you earn a huge chunk of profits but Walmart also takes advantage of the same. Walmart charges sellers a referral fee ranging from 6% to 20% of the product’s selling price, depending on the category. Walmart charges a very less referral fee as compared to Amazon. So, being a seller on Walmart can make you a billionaire one day.

Conclusion:

The Walmart marketplace is a huge and fast-growing marketplace every day by day. There are numerous third-party sellers who want to register themselves as Walmart marketplace sellers. With the growing competition, becoming a third party seller on Walmart is definitely not a cakewalk. The seller’s market does not entertain the sellers who are not meeting up the parameters set by them. So, keep a check on the requirements and there’s a quite good chance that Walmart will accept you as a marketplace seller. Hopefully, you will witness the increased number of orders and sales for your business.

With the help of Walmart Integrator by Knowband, you can now sell and manage the inventories at the Walmart Marketplace from the backend of your store. Walmart integrator is available for various CMS platforms like Prestashop, Magento, OpenCart, and Shopify.

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How to Rank Higher and Get Your Listings Seen in eBay Search?

Getting an item listed on top of the market place is not a cakewalk. Many factors are responsible for the ranking of products on eBay. It’s very important to keep the listing strategies in mind to rank your items on the top in the search results otherwise, the listed products will remain unseen by the customers which will lead to the loss of sales of your product.

Earlier it was easy to optimize listings for ranking higher in the search results, but in the present era where technology is innovating every day, sellers need to keep themselves updated with the latest trends and techniques to enhance their listing accordingly. Many eCommerce platforms have already started using artificial intelligence like techniques as their algorithms. With the involvement of the smart engines in the eCommerce business, it is now necessary for sellers to stay in sync with these new technologies to prevent future suffering.

If you want to grow your business and sell more on eBay, you have to opt for some of the best practices. Some of the best practices that play a key role in your selling strategy are:

1) Keywords and Titles should be a priority!

Being able to identify the correct keywords is the most important task to perform. The product keyword should be user-friendly so put yourself in customer’s shoes and try to think like them and search any product using the keywords that come to your mind first.
Titles should be nice and user-friendly and it’s important to use the relevant keywords. A title will help to attract the huge amount of traffic to your eBay listings.
Although it has set its algorithm this strategy is inevitable and could work to rank your product listings.

2) Include multiple, high quality and detailed images:

Its search engine analyses product images by analyzing the number of photos and the product information conveyed by them. So if you want to rank your product on top of the list, it’s important to use high-quality photos with detailed information about the product.

Avoid using overly bright colors and click a picture in light background with high resolution to get a clear image of the product. Always try to click multiple photos of the product from different angles as it helps the customers to know more about the product. The image should be uncluttered and should not be overlayed with other text or line art.

3) List your product category accordingly on eBay:

Selecting a relevant category is incredibly important as this directly influences the search results and helps the buyer to find your products. Opting a wrong category will limit you from being found by customers. So list your products accordingly in the category and your listings should comply with algorithms.

4) Detailed product descriptions:

Avoid using non-relevant information as its search engine would only read a certain amount of information per page. eBay suggests you write a 200 words description for a particular product. So it’s important to write about your product in detail so that the buyer gets to know more about your product and instantly go for purchase. You can use texts such as visit my store or see more to attract customer’s attention.

5) Hassle-free shipping and return policies:

Free shipping and return policies are considered as an important factor for eBay’s search ranking system. Some of the best practices suggested by eBay to provide hassle-free shipping and return policies are as under:

It recommends providing free shipping to buyers.
Handling time should not be more than one day.
There should be a 30-day return policy according to the eBay recommendation.
It suggests avoiding restocking fees.

6) Presentation of listing format:

Whether you apply all the strategies mentioned above but if you are unable to present your list appealingly, it’s of no use. A poorly designed list can limit your success as an eBay seller. So it’s really important that your list looks professional and trustworthy and also make sure that the listed products are unique and the quality you are providing to the customers is high. The quality of listing can truly impact your eBay’s ranking.

Conclusion:

Although it’s not possible for sellers to implement all these strategies at once, if you try to implement any two out of these, it would affect your product rankings. The more strategies you will accommodate, the higher your listings will rank in the eBay search. You can now list the products and the descriptions at a few button clicks with the help of eBay integrators by Knowband. Knowband provides integrators for the various CMS platforms like Prestashop eBay Integration Addon, Magento eBay Integrator, eBay Magento 2 connector, as well as OpenCart eBay Integration plugin.

So try to accommodate all these strategies and keep yourself updated about the latest trends and techniques and very soon your listings will start ranking well on eBay.

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How can you make your startup successful in India?

Making your startup successful is quite a tough job with the ever growing competition in almost every field. India is witnessing a brand new generation of startups and making a remarkable presence not just in the domestic country, but also worldwide. The previous year has been a roll on for the Indian entrepreneurs. There are many inspiring stories of people who created their own paths of innovation which lead them to be inspiration for many newbie.

We all are aware how online shopping has proved its dominance in the past few years. The following report by statista depicts that the rate of eCommerce sales is projected to grow to 4.88 trillion US dollars by the year 2021. This data clearly says that today’s generation is spending more and more time online especially for shopping various products online.

However, in today’s business a lot of money is going to online store owners which earlier used to go to physical store businesses. With majority of shoppers heading to screens instead of physical stores you need to provide better customer experiences on which they can easily rely.

So, it’s high time for these retail stores owners to make their business online by making an eCommerce website for better sales.

But, do you really know that many startups in India survived successfully?
Well, according to Statista.com, there are many reasons which leads to downfall of any startup. Some major ones are:

No need of the product in market
Pricing/cost issues
Poor product quality
Poor marketing and others.

So, for making an eCommerce store successful, here are 5 tips to be considered at the initial stage of startup:

1) Keep an eye on your competitors:

Its very important to know about your competitor’s steps. You can check out with your competitor’s marketing strategies so that you can get some idea and can implement them less or more the same on your website too. Think out of the box and apply some new business tactics which your competitor hasn’t applied till yet.

2) Decide on how you will fund your business:

The way you fund your business decides its growth! Focusing on development is crucial, but keeping a look at funding is also one of the key factor for the growth of your business. It’s necessary not to do everything at once as many startups work with less resources initially until and unless the demand increases for the same. The better way is to go with the flow. This makes it quite crucial to work more in less resources.

3) Maintaining relationships with your customers is valuable:

Once you have officially launched your eCommerce website , the key to getting success is to gain customer loyalty and happiness. The cost of building relationships with new customers can be high as it requires you to provide free gifts or discounts to them. But, in the bigger picture, it would be helpful. You can even ask the customers to share their feedback after successful product purchase.

4) Get out of your comfort zone!

A quote stated that “The enemy of progress is comfort, so learn to enjoy being uncomfortable”. At the initial stage of the startup, it is important to make big goals for your business. You should try to build customer base steadily and do keep a check on your progress with an active management role.

5) Be patient:

Success won’t happen overnight, neither for couple of years. Companies should invest carefully and plan ahead strategically for continued efficiency and profitability in the upcoming years of their business. Sometime success comes to you easily and sometimes it takes you to follow the hard path.
Eg. Jeff Bezos established Amazon.com in 1994, but it wasn’t famous for many years but he struggled enough for years and now stays among one of the most successful eCommerce industries around the globe.

Have you heard about Amazon Effect?

It is a term which is used to describe the success rate of the biggest eCommerce platform i.e amazon over the past few years.
Announcing an additional $2 billion investment into India, Amazon founder and CEO Jeff Bezos recently said: “At current scale and growth rates, India is on track to be our fastest country ever to billion dollars in gross sales.”
Effectively, in just few years, Amazon has established itself perfectly and became a leader in one of the largest markets in the world along with local champions like Flipkart and Snapdeal.
Amazon effect has provided completely friction-less shopping process to consumers with immediate results. However, It has also marked its presence into traditional spaces also. Customers now want the same experience, in front of their computers as well as inside a shopping mall also.

Conclusion:

I would sum up by saying that, as a founder, it’s important to know the difference between a great idea and great company. If you are a physical retail store owner you should look forward to take your business online. The easiest way to do so is to create an eCommerce store. So, start preparing from today itself, and don’t give up when things gets tough.

Find out other articles for successful eCommerce sales:

How to improve sale of your eCommerce store in 2019?

Secret keys to success for eCommerce platforms in 2019

Secret keys to success for eCommerce Platforms in 2019

So we have landed in 2019 and the competition in the eCommerce market seems to be growing more with each passing day. Well, this fact is more clear than ever that staying ahead in this industry wouldn’t be everyone’s cup of tea now. Keeping your business to the list of successful ones would require some extra efforts from your end. The market growth of the past few years and upcoming advancements in the eCommerce industry leads us straight to the need of some popular and dynamic trends. So, if you are keeping a track of these trends, you can never go wrong in giving a sky-high growth to the eCommerce platforms.

5 secret keys to the success of an eCommerce business:

1. Augmented Reality:

Augmented reality helps eCommerce sites to improve the customer shopping experience. AR helps in connecting the best of both worlds together. But wait, do we exactly know about this secret mantra? Well, when you connect the real world with digital elements via any mode like smartphone, cameras etc. that’s when you create Augmented reality (AR). Right from offering better product view to enhancing the overall shopping experience for the user, both technologies have their own significance. For example:

Lenskart is one of the leaders in the spectacles market and also an eCommerce giants company based in India. Their unique feature known as ‘3D Try on’(based on AR) allows users to check how a frame looks on their face with a photo perception before actually making the purchase. It is easy to use and has continued to evolve its offering. This feature can be used on both web and app formats.
Another example we can see of Sephora. This company uses the AR feature on its website to let users check how a dress look on them or how they look after applying full face make up before purchase. This helps them to get the right product and can confidently buy it for themselves.

Augmented reality has already benefitted the mobile app market. Today’s generation is more advanced and demanding when it comes to new technologies. So, if you want your business to stand out, think about incorporating augmented reality or virtual reality.

2. Voice Search:

Easier navigation is a must-have in your eCommerce business. There is no doubt that voice search was a boom in 2018 and will be significantly growing in 2019 as traditional search is breaking down more use of voice search. Online store owners have already adopted the voice search functionality for their online eCommerce business. According to statista, 35 percent of users stated that they would consider purchasing food via their voice assistant in the future. Some latest gadgets for voice search like Google Play, Alexa by Amazon, Amazon Echo etc. are some of the best innovations for eCommerce platforms. Both, AR and voice search will definitely grow eCommerce industries to the next level in terms of business growth and opportunities.

3. Artificial Intelligence:

Artificial intelligence will definitely be pulling its weight in the marketing world this year as AI is now powering customer segmentation, retargeting, push notifications, click tracking etc. Visual search techniques are already boosted in eCommerce.

But What is Artificial Intelligence?

Artificial Intelligence refers to the intelligence showcased by machines. AI boosts machines to think, respond and perform tasks like human beings. It also helps machines learn from experience and adjust to new input. It increases precision and accounts for more accuracy and fewer errors, which means greater work efficiency. The AI analyses more and deeper data for valuable insights and can add to the capabilities of various devices with its smart, useful algorithms.

For example:

Flipkart, one of the biggest e-commerce companies in India, is turning to Machine Learning and Artificial Intelligence to solve the complicated address puzzle, the most unique problem in India, as many customers write the same address in different ways. So AI helps to detect the exact location by understanding different formats of address and makes this complicated process easy.
Amazon is the first one to use this technology to generate product recommendations according to customer views on a product. This trend helped Amazon to grow to the next level in terms of business growth.

4. Mobile Applications:

As we all know, smartphones and tablets are the unavoidable need of eCommerce industry as they provide connectivity with the huge mobile audience. The steady shift from internet access on desktops and laptops to browsing on smartphones has been rather swift. An online store owner who has not developed a mobile app for their eCommerce website should consider the increasing demand of smartphones and must take their website business to app market if they are really looking forward to expanding their business. There is an efficient way to create a mobile app without any technical or coding knowledge. It’s a hassle free way to upgrade your eCommerce website into mobile apps(Android and iOS).

Moreover, if you already own eCommerce mobile apps then keep a check that whether the apps are updated to the latest trends and innovation. This could be a boom for enhancing the revenue of your store. Thus, 2019 is likely to bring about a brighter future for mobile app development, either we will see some brand new mobile app development trends or a huge upgrade from what users are already using.

5. Dropshipping:

The newbie eCommerce businesses can think about this trend as it can prove profitable to them with small capital. Dropshipping is the process in which the store owner doesn’t physically store the product but could manage the purchase as the shipment is been processed directly to the buyer via third party vendor. It has great advantage for small and medium sellers, that is no inventory. Seller doesn’t require to purchase a large number of goods and keep them in stores. It increases the revenue of small businesses thus gives sellers more confidence to continue using this technique.

Amazon: If you get to know that an order is coming from a third party supplier and not Amazon.com, then they are utilizing the drop shipping technique. Amazon is a partially using the drop shipping method which helped in fulfilling its own product shipments.
Zappos is an example of a company that started as a drop shipping company then transitioned to handle their own inventory after they wanted more control over their business.
So, the steady growth of global e-commerce by dropshipping is profitable for sellers who are engaged in the e-commerce business.

Conclusion:

Well, one thing is for sure that these tricks aren’t a secret to you anymore. The above-listed tips and their concerned examples would surely help you in uplifting your eCommerce business. Each trend has its own importance and requires to be used wisely for abundant growth and success if used wisely.

How to improve sale for your ecommerce store in 2019?

2019 is here and we all are loaded with fun and excitement. But, do all the eCommerce store owners are really prepared enough to welcome the coming year and all the opportunities with it? In this challenging eCommerce industry, the only way to stand out from the rest is by providing a top-notch customer experience. Well, the major reason behind raising this question is the upcoming technical advancements and trends which would directly impact your eCommerce sale and revenue. With the rising competition in the eCommerce industry, looking out for new trends and their benefits is the best way to expand your business. You all would agree with me that customer experience is the top priority for the growth of any eCommerce store.

It plays a vital role in differentiating your business and keeping you stand out from the rest. So, in this article, I would share some best eCommerce practices which would surely help you in keeping your customers happy and improve your sales consistently.

10 best practices to improve the sale of your eCommerce industry in 2019:

1. Make your website trustworthy:

Most customers won’t know what your brand is all about. Brand recognition is one of the effective approaches to lure the users to your store. There are many websites out there with the same features as of yours. So, you have to be professional in making your website more respectful and trustworthy for the customers. The trust level can also be elevated by making positive press coverage and adding suggestions like reviews/testimonials etc.

2. Attractive and detailed images!

Images of any product are also important with customer reviews or product descriptions. That’s why it’s essential to choose the most attractive images to grab the customer’s attention. And for that, you can create your own content instead of relying on third party images. It improves your conversion rate drastically.

3. Cover FAQs for every possible query!

Since it is not possible to answer each and every query of all the customers physically. So, the better approach is to keep some FAQs on your website and let the users get every possible support from your end. With FAQ’s the customers could solve minor issues by themselves and it even makes your website shopping friendly as well.

4. Live chat support for direct assistance!

FAQs are important to solve the users’ minor queries, but, there are cases when the store owner have to solve the issue by yourself. So, our next practice is to create customer valued personalized interactions in the form of chats and calls. Customers are more satisfied with the store providing instant support and always prefers them. By providing chat option on your eCommerce website, you allow your visitors to ask queries related with products directly from you. Instant user support paints you as a professional among the users.

5. Improve your website loading speed!

If your website takes time to load, this could affect you in loss of sales. The slow loading website frustrates the customers and he/she ultimately ends up in leaving the website. Your website loading time is the deciding factor for your professionalism and reliability. As per Statista, 73 percent of mobile users in China expect websites to load in 3 seconds or less. A single second delay could lead to decreasing the conversion rate of the website. It can potentially cost a $100,000 per day eCommerce site to lose $2.5 million in sales every year. So, you should work on the loading speed of your website, if required.

6. Scarcity has its own perks!

Customers hop on the things that are hard to find and are exclusive. The scarcity of things makes them more valuable. This is why creating scarcity or urgency of the product or service, tends to be one of the most effective conversion optimization strategies. The sense of scarcity encourages your customers to buy that product at that instant of time. Often “Selling Out!” is highlighted to get the users to buy faster.

7. Provide Free Shipping!

Free shipping is a blessing. If we believe Statista, 73 percent of respondents stated that free delivery greatly impacts their decision to purchase an item online. Shipping charges are the top reason behind cart abandonment as customers don’t want to pay delivery charges. So try to provide free shipping and grab the maximum leads.

8. Make the products search more seamless!

There are customers who visit your online store because they already know what they want to buy. But many of them have no idea and for them, product filters are important as the users might need to see what’s new in trend and what could be more suitable for them. Filter option helps visitors focus on the items that they really wish to buy. So keeping everything clutter-free could help you in increasing your online sales.

9. Detailed product descriptions!

Product descriptions are also important as complete detail can lead to the sky-high conversion rate of your website. So it’s better to explain your product in detail to avoid exchange and returns after purchase. Giving a description of your product will increase its value to your customers, thus encouraging higher conversion rates.

10. Keep the checkout page simple!

According to Statista, 69.23 percent of digital shopping carts and baskets were abandoned in the year 2017 and the purchase was not completed. Many a time it is because of a complicated checkout process. You can reduce your cart abandonment rate by making the check out process easier for the customer. You can apply PrestaShop one page checkout addon on your eCommerce store.

Conclusion:

Although there are various other eCommerce practices that should also be considered by entrepreneurs, However, if you incorporate these above-mentioned practices, your web store will begin to experience profitable results.

Google Express: A Complete guide

The way ecommerce business is growing with pace, the approach of selling and purchasing goods is also changing. Today, customer demands are increasing, so the sellers always try to surprise the users and lure them to keep themselves always ahead of the curve. We all demand a variety of products on all the platforms around us. The shift of eCommerce website business to the mobile phone is because of the quick, fast and effortless shopping experience it offers. Retailers, on the other hand, need to be updated about all the latest eCommerce trends so that they can grab the advantages and grow their businesses to new heights.

Google express like Amazon is one of the largest online selling platforms which enables the retailers to capitalize on low competition and high volume. The reason behind this is that only a few retailers are selling their goods on this platform, unlike Amazon and Google shopping.

Google express: Intensify your shopping actions with new Google’s platform

The Prefix “Google” is not itself enough for uplifted sales and growth of your business. Before embracing the Google shopping action, there are a few things that one needs to know about.

Google express is the online shopping platform that allows the customers to buy products from mobile phones through Google express app, this app is available for the Android and the iOS platforms, Google Voice assistance and google.com/express (Desktop). Google Express brings a great opportunity for the sellers to get themselves enrolled and grow their business. Google express as only a few retailers have enrolled yet, which makes it a growing platform with the least competition. As of now, this service is only confined to the US continental. Retailer’s products will earn better visibility with Google express. Google express enables the display of retailer products on Google search, Google Home devices, Google voice search, the Google express mobile app and the Google assistance for mobile.

For the List of enrolled retailers, click here.

Want to sell products on Google Express?

Follow these simple and easy 9 steps:

Selling on Google Express is much simpler! Before starting to sell products on the Google express, the sellers need to fill a sign up Google Shopping Actions. Sign up form is the entry form of the Google Shopping Actions program.
After the approval, the sellers need to set up their storefront. In the Shopping Action tab of the Google’s Merchant Center, choose the product feed you would like to sell through Google Shopping Actions.
Then upload all your banners, color and logo. These brandings will appear on the Google Express storefront and marketing material. Provide your payment details for receiving payments and for invoicing.
In your tax settings, make sure you’re collecting the right amount of sales tax for each of the places you deliver. Set up your shipping details, the price to the customer, any rate settings or rules, default return policy and return address.
Don’t forget to provide your email address. In case of any issue, Google customer support team will contact you on that mail address.
Adjust or restrict the admin rights granted by the Google Shopping Actions as per your convenience.
Provide your URL for your privacy policy. Google will review it and ensure that your policy meets their requirements for sharing user email addresses.
Review and accept the Shopping Actions Merchant Program Addendum. The Shopping Actions Merchant Program provides the Commission Rate Schedule.
Orders in the Shopping cart platform can be viewed from the Google Merchant Center Orders page or use GoDataFeed’s Order Sync tool to get the orders in the shopping cart platform.

Once all the steps are completed, you can request for Final Validation to enter Google’s Final review.

Google Shopping Action enables the retailer to display their products on different platforms like Google search, Google voice search, the Google express mobile app and the Google assistance for mobile.

At present only a few retailers have enrolled in Google Shopping Action, it’s the right time to get yourself enrolled in Google express if you are really looking for a larger audience and low competition. For selling the products on Google express the retailer needs to setup the storefront and request a final validation.

Google Express brings various merchant benefits!

In addition to the enhanced visibility of your products over multiple platforms, Google express offers various other benefits as well:

Local Integration: Google express offers a local integration option to the local store owners. A local physical store needs to fulfill all the products and inventory details via the product and inventory feeds. Shipping of these items is managed by the Google itself. So, if you are a small business owner even you can increase its reach easily.
Customer Service: Customer service support is also offered by Google. All the customer service issues are handled by the Google customer support channels.
Google training: Google offers training regarding the process of uploading the inventories and order packing.
Cost: Unlike Google shopping where the retailer was supposed to pay for every click, here Google will be charging them for sale only. A monthly commission invoice will be delivered to the retailer for completed sales.
Centralized cart: Unlike Google shopping where while shopping from different retailers the customer is being taken to the individual retailer’s website to complete a purchase. The Google express makes it more seamless and offers a Centralized cart to add items. The customer will be automatically redirected to delivery address page on clicking the checkout option available on the cart page.

Google Express makes shopping hassle-free for users!

That’s It!

Google express lets the customers purchase from different retailers with very little efforts. The customers can shop from multiple stores using mobiles and desktop through Google Express. Google express will enhance the visibility of the retailer’s product, boost the sale and in return sellers needs to pay commission only for the conversions.

Cost-effective Promotional Ideas to Drive more Conversions

You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.

The battle over the clientele acquisition is increasing with every passing year. However, it is not just the saturation of the industry, but consumer-centric market that is adding insult to the injury. In the cut-throat competition, every e-retailer must have been in a situation where marketing creativity seems to sap away. In an era, where your prospective customers are empowered with awareness and technology, the conventional tactics of “spray and pray” might not always work.

If you are on the boat where most of your promotional strategies seem to be falling flat, then, at the drop of a hat, I would suggest you to stick to the basics of marketing. According to a report shared by Hubspot, almost 25% of marketers don’t know whether their efforts truly affect the outcome of a conversion. The best way to deal with such uncertainties is to take a step back and continually evaluate the 7 P’s of marketing. These 7 P’s are:

Product
Price
Place
Promotion
Packaging
Positioning
People

With close reference these inevitable aspects of marketing, the blog brings forth some of the the promotional ideas that can help you amp-up the sales of your eCommerce site.

Product

1. Instead of price-cut, consider offering product/service upgrade

The discounts and price-cuts might not always intrigue the customers as the options are ample. When every site is ready to offer the products at best-ever and competitive prices, you need to think out-of-the-box. Offering a product upgrade or any additional functionality at the same price can definitely help you find the much-required competitive edge. In case, you offer services, offering a $99 service at $70 can get you some instant conversions.

2. Bundled products/services

Offering packaged or bundled product/service another way to convert the value-oriented customers. Giving more at the same price to the customer can both encourage them to buy and clear your inventory.

3. Upsell and Cross-sell

Highlight the complementary products that the customers are more likely to need after the purchase of a particular item. Keep the customers engaged by showing off the product upgrades and their better versions.

4. Evaluate the product’s life-cycle

Knowing your product well is the very first thing that you need to consider before marketing it. Study the product well and determine when it is more likely to worn out. This is when you can go for a upsell. Contact your customers and offer them easy upgrade as well as product fixes.

Price

5. Bulk Buying

Point-of-Sale Discounts, that is amount-off or percent-off discount sometimes fail to get enough conversions for you. This is when you get into the shoes of your customers and think differently. The key is the convey better value at lower cost. Volume purchases is one form of price promotion that can trigger some purchase intentions. The BOGO, or buy-one-get-one-free, is always a hit amongst the online shoppers.

6. Special Event Pricing

Linking a price discount to a holiday or advertised sale day always makes the customers to flock and avail the temporary benefits. Offering price-cut fir a long time period may reduce the impact eventually. So, if you want to steal your competitors’ thunder, then, keep surprising your prospective customers. These special sales can help clear out old stock as well.

Place

7. Spot the place where your customers’ hangout online

Just creating an over-the-top promotion or marketing campaign is not enough. You need to showcase your offerings to the right audience base. Thus, figuring out where your target customer hangs out online is important. Social media advertisements is a must for the e-retailers. At the same time, finding out is which social media platform is popular among your customers is even more important. So, make sure that you are marketing your promotional ideas on the right platform.

8. Right offer at the right place

The basic mantra of marketing, “Providing the right product to the right person at the place.”, applies here to. Figure out the places from where you can redirect the customers back to your online store. Do not let the customers find the deadlock from where they can leave the site. For instance, offering coupon codes or discounts or related products on the order success page can help you boost customer retention. There are Better thank you page extensions available for platforms like Prestashop, Magento and others for incorporating such features at your site.

9. Place the deals at the right place

Even in your site, there are places where the customer engages more. Do a heatmap test of your site and find out those key areas. Display your promotional deals in the areas of the web pages that are attracting more attention of the store visitors. Discover the visitors’ scan pattern on your site and place the CTAs at the places that witness more user interaction.

Promotion

10. Personalized Promotions

94% of customers and marketing professionals said that personalization is extremely important when it comes to promotions. Not just this, even in email marketing, personalized subject line are 26% more likely to be opened. In addition, as per reports, over 78% of consumers will only engage offers if they have been personalized. The number speaks for themselves and now you what difference personalization can make in your marketing campaign.

11. Create a sense of urgency

With multiple online stores operating at an arm-distance, most of the users visit your site for window shopping. Thus, the chances of procrastination is higher. Creating a sense of urgency and motivate the store visitors to instantly come to a purchase decision. Flash sales with countdown timer showcases aesthetically pleasing call to action with an expiration date. So, if you have a Prestashop-based shopping site and are looking to add the flash sale option in your site, then, Knowband’s Prestashop Flash Sale module can help you out.

12. Gamified ways of giveaways

In the consumer-centric environment, a 10% discount might not intrigue the customers all the time. However, offering a huge discount may not be a feasible option all the time. Why not offer the same discount in an alluring way. Incorporating gamified interfaces that offers the conventional giveaways in a fun way is one of the options to reap result within budget. The spin and win exit popup extension for Prestashop, Magento, Magento 2, OpenCart, WooCommerce for the respective platforms incorporates a roulette-type addictive interface that can make the usual offering attractive for the online shoppers.

Packaging

13. Creative Packaging

Create packaging that adds new value. For instance, eco-friendly packaging is really attracting the attention of the new-age shoppers. Make sure that the packaging is more functional and the same is highlighted in the promotional deals.

Positioning

“Great communicators have an appreciation for positioning. They understand the people they’re trying to reach and what they can and can’t hear. They send their message in through an open door rather than trying to push it through a wall.” – John Kotter

Product positioning happens to be one of the key aspects when it comes to making the full use of your promotional deals. Here are some of the tips in this respect.

14. Value Proposition

Even though you have identified your customer base and are targeting the correct demographics, the possibility of customer retention and acquisition is not assured. Your potential customers can dismiss your product in a matter of moment if they don’t perceive any value. So, this holidays instead of just pushing on the discount factor, try to showcase the most valuable aspect of your product. Moreover, instead of just promising best-ever offers, look for ways to promise and deliver on that value.

15. Highlight the user-generated contents

Your competitors will be at their toes when it comes to offering discounts. In the competitive ecosystem, you need to find the edge. The user generated content, such as reviews, ratings, customer testimonial. When the shoppers compare cost online, it is the rating of the products that will motivate them to choose your product over others.

16. Create the Trust Factor

Offering warranty and guarantee can help you inspire confidence in buyers. You can highlights your integrity with it. Along with this, easy return policy boosts the chances of turning your store visitor into a paying customers. Offer free trial of your product. This is one of the ways to make the potential buyers can become more acquainted with it.

People

Customer/people are the king in the eCommerce industry. Hence, your promotional strategies should not just focus on the target, but on the people. Sales will happen automatically. Here’s how you can do it:

17. Offer Loyalty Points

Reward the loyalty of your existing customer and provide them with reasons to return back to your store. Prestashop Reward point module is one of the ways of doing this.

18. Make your customers your undercover marketers

Spreading the word-of-mouth with the help of your existing customers is the best way to promote your brand. Offer incentives in return of the referring your site to the customers. This will benefit both your brand as well as the customer. For the Prestashop store owners, this is easy as Prestashop Affiliate and Referral Addon can help you incorporate the functionality with making any code changes.

Over to you

Sometimes all you need is to stick to the basics in order to give your business a promotional boost. Thank to the technological advancements, you can now add innovation and take the conventional promotional ideas to new heights.