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This Prestashop google analytics allows the admin to track the customer’s behavior on the checkout page and let him/her know exactly after which step did the customers abandon their carts on the same page.
Benefits for admin:
After the customers add the product to the cart, this Prestashop checkout page analytics module tracks the below-mentioned actions:
Other features for admin:
Tracks customer’s behavior on store: This Prestashop checkout analytics tracks the customer’s behavior and let the admin know after which step, the customer actually abandoned the cart.
Records the Email Id and cart details: The Prestashop addon by Knowband records the email id of such customers and show the complete cart details to the admin. The Admin can then contact the customer to know if he/she faced some technical issue while completing the checkout process.
Helps admin to recover Abandoned carts: After viewing the reports, the admin can take action to recover the abandoned carts by contacting the customers who clicked on ‘Place Order’ button but didn't complete the transaction for some reason.
Customer Details: The module by Knowband allows the admin to view customer details of any cart (if available), based on which the admin can take the decision to recover the cart.
Cart Details: The Prestashop google analytics allows the admin to view the complete cart details with customer email id (if available) so that he/she can contact the customers to recover the abandoned cart.
Graphs for Quick analysis: Prestashop checkout page analytics module also shows the graph to have a quick glance at the customer’s behavior on the checkout page.
Analytic Summary: The Prestashop store admin can view weekly, monthly, yearly statistics and can also set dates to view reports.
Search by Email: This is a really useful feature in the addon where if the admin needs to search for some specific customers to know exactly after which step did the customer abandon his shopping cart.
If there is a feature you want on your Prestashop store, chances are that a Prestashop plugin will allow you to do it, if you don't find any such plugin you can always contact us for your custom plugin development requirements.