Category: Ecommerce

Top Strategies to Reduce Shopping Cart Abandonment

The abandonment of shopping carts at the checkout is a behavior that is all too common among online customers in the eCommerce field these days. Furthermore, it is severely reducing retail revenues, creating a loss for the website owners. As a result, many retailers have made reducing cart abandonment a top priority. The good news is that there are several strategies and methods for personalization that drastically cut down on cart abandonments and increase conversions.

eCommerce merchants should start by actively measuring and analyzing shopping cart abandonment. Moreover, it is important to decrease cart abandonment and increase sales and returns. Differentiating between cart abandonment and checkout abandonment has proven to be successful for many retailers. While checkout abandonment refers to customers who left the merchant’s website while the checkout process was still in progress, cart abandonment refers to customers who abandoned their shopping carts but had not yet started the checkout process. In both cases, cart abandonment occurs and the purchase is not complete.

Useful Strategies to Reduce Shopping Cart Abandonment

Email Follow-Ups

Email follow-ups are very important for reaching out to customers who are abandoning the cart but are not on the website. The email follow-ups act as a reminder that the purchase was not completed for the product that was in the cart. The customers sometimes add the product to the cart and forget to complete the purchase. Additionally, this makes it possible that they will remember the purchase and come back to complete it. The abandoned cart plugin is very useful in such cases, as it is for reaching out to customers who are not completing the order. The email templates that the admin sends are fully customizable, and this Follow-Ups Email module is also used for pop-up reminders. The email follow-up module is very helpful for reducing cart abandonment, which makes its integration into the store essential.

Optimize Checkout

An online store cannot operate effectively without a working single-step checkout integration. The lengthy, conventional checkout procedures are irritating for the customers, leading to the abandonment of the cart. The checkout procedure should be simple to complete and comfortable for customers to go through. The one-page checkout module enables customers to effortlessly and quickly complete their purchases.

The single-step checkout module makes it easier for users to complete their purchases because everything is on one page. The user shouldn’t have to go through several steps throughout the checkout process. Cart abandonment is a result of lengthy checkout processes, which are unappealing to customers. According to the customers’ feedback, the one-page checkout module makes the checkout faster. The checkout procedure is easy due to single-page checkout, reducing the abandoned cart rate.

Exit Popup

The exit popup is a very useful plugin for increasing the time of engagement of the customers on the website. The exit intent subscription module displays itself as soon as the customer tries to exit the website. The pop-up appears with discounts or offers that act as leverage for the visitors. The code in the email subscription popup is usable whenever the customer orders the product the next time he visits the store. If the users have abandoned their cart, then they might want to complete the purchase as soon as they receive the discount code. The exit pop-up module helps bring back customers and gives them the motivation to complete the purchase. The email obtained from the exit popup is usable in various email marketing campaigns. The customer also has the motivation to use the code, for which he has to complete the purchase of the abandoned cart.

Mobile App

In today’s cutthroat eCommerce competitive market, it is critical to have all business growth strategies in place. Furthermore, to do so, a business needs to have a well-equipped and functional mobile app. These days, mobile apps are responsible for the majority of brand sales.

Additionally, the apps are easily accessible and easy to operate for the customers, so they usually prefer to shop on mobile apps. Customers usually abandon their carts while purchasing, for which they receive push notifications on mobile apps. Mobile apps are preferable for business growth, and reducing cart abandonment is important. Mobile apps are seeing more usage, so when a sales campaign is in progress, customers will surely notice it.

In The End

The strategies for reducing shopping cart abandonment are in this article. If you want to learn more about reducing cart abandonment, get in touch with the Knowband team. To know more about our extensions and services, you can connect with us at support@knowband.com. Moreover, we can provide you with custom developments depending on your business requirements. Kindly let us know if you need assistance with any of our products.

Multi-Vendor Marketplace – Frequently Asked Questions

The multi-vendor marketplace business model in contrast to the conventional eCommerce approach is very profitable for both the owners and the end customers. Moreover, making an online marketplace website efficient is more difficult than simply having one. A multi-vendor marketplace is an online store where customers can purchase goods from several vendors.

Many people choose to use online marketplaces since there must be a wider variety of goods from numerous sellers. Sellers who are in charge of the inventory, pricing, product details, and shipping provider of a variety of products. Using the Multi-Seller Marketplace Extension is a quick and simple way to turn your eCommerce company into an online market comparable to eCommerce giants. Also, the suppliers can manage each of their things with the help of a specific vendor site and dashboard thanks to this expansion.

The online marketplace plugin also offers bulk product submission using CSV files and enhanced tracking codes for shipping on each order. Furthermore, the administrators must approve the use of the vendors’ customized profiles before they use them on their product websites. Any provider is free to impose restrictions on shipping costs and methods or to present the customer with a range of choices. Additionally, simple tracking and control of invoicing are in need to plan monthly vendor payments.

FAQs For Multi-Vendor Marketplace

Q1. What Is the Difference Between a Multi-Vendor and a Single Vendor?

In a single-vendor marketplace, a single seller sells their goods to various buyers. Moreover, such standalone establishments often don’t offer a wide variety of goods or services. A marketplace where numerous vendors come together to offer their goods is a multi-seller eCommerce site. Similar to single-vendor marketplaces, customers can purchase goods from various brands or merchants. In contrast to single-vendor stores, where there are only two parties present in commercial transactions, multi-vendor marketplaces involve three parties. The three parties namely are the website administrator (owner), the vendor, and the customer.

Q2. What Are the Special Features of Multi-Seller Software?

Determining the essential characteristics your business model demands from the marketplace is the first step in choosing the ideal marketplace software for your enterprise. One thing to keep in mind is that the multi-vendor marketplace features should be able to suit the many situations of an admin-vendor and vendor-customer relationship system. Moreover, there can be a multitude of distinct business needs and platform capabilities to meet them.

Q3. What Distinguishes Multi-Vendor Solutions from a Standard Website?

Multi-vendor marketplaces are eCommerce software solutions. It is a general solution that covers both single-seller shopping cart software and multi-seller eCommerce platforms. A single-seller eCommerce platform differs from a multi-vendor platform because its design is for launching on a traditional online store with just the shop owner as the sole seller.

Q4. What Are the Different Types of Marketplaces?

Based on a variety of business concepts, there are numerous different sorts of online marketplaces. On the basis of the usage of marketplaces, they are present in different groups:

Horizontal and Vertical E-Marketplaces

Vertical Marketplaces give companies access at every level of a certain industry sector, such as the automobile, chemical, construction, or textile industries. Although, using a vertical e-marketplace for your industry sector to buy or sell will help you operate more efficiently while lowering your expenses, inventory, and procurement cycle time.

A horizontal e-marketplace links buyers and sellers from various markets or industries. A horizontal e-marketplace is to buy indirect goods like stationery or office supplies.

Unaffiliated Online Market

A business-to-business online marketplace known as an independent e-marketplace is often run by a third party and accessible to buyers and sellers in a certain sector. Furthermore, you can access classified advertisements, requests for proposals, or bids in your area of the economy by signing up on an independent e-marketplace. Usually, participation will involve paying in some way.

E-Marketplace Focusing on Suppliers and Buyers

This market, which is sometimes referred to as supplier oriented, had its establishment and is established by several suppliers who want to create a successful sales channel online for a big audience of buyers. Also, the given good or services are often searchable.

To create a productive buying environment, a group of buyers often manages a buyer-oriented online marketplace. Furthermore, if you’re looking to buy something, taking part in this kind of electronic marketplace can help you save money on administrative expenses and get the greatest deal from suppliers. As a supplier, you can promote your catalog to a pool of potential clients by using a buyer-oriented online marketplace.

Q5. Can I Incorporate Many Payment Options?

You can incorporate ‘n’ different payment options. However, we automatically offer you both Paypal and bank wire as payment options. Additional fees will apply if you add more payment options.

Q6. What Essential Qualities Must Your Online Marketplace Have?

Some qualities are necessary for the effective management of multi-seller online commerce. This supports efficient business operations and ensures the satisfaction of your suppliers and clients.

  1. What you require is a versatile backend and front end for managing vendors and customers with ease.
  2. Supportive vendor management for product uploads, inventory management, and shipment distribution.
  3. Compatibility with smartphones, tablets, etc.

Wrapping it Up

In this article, we have been discussing some of the questions which are helpful before deciding to have this Multi-Vendor Marketplace plugin for your online shop. Kindly let us know if you want to know more about this module at support@knowband.com. We can also provide assistance with the change of certain functionality or for adding a new feature in the modules. Moreover, we also provide assistance with custom developments which is specific to the online business. 

How To Benefit Your Online Store from Emotional Marketing and Content?

To get your audience to notice, remember, share, and make a purchase, your marketing campaigns should largely appeal to their emotions. To have a response from customers, emotional marketing usually appeals to a single emotion. Emotions such as happiness, sadness, anger, or fear are usable for marketing. Emotional marketing focuses on psychological triggers that influence users’ feelings. It also aids in their retention of a brand or product and inspires them to take action. Any action that suggests a closer relationship with a brand, such as a click, purchase, visit, or phone call, can be the action that is in need.

Why Does Emotional Marketing Works?

Emotional Marketing Has Great First Impression

It is a very common thing to ask what is more impressive if a person blandly talks with you or if there is your involvement in the discussion. If you are having involvement then you will feel a connection and you might get emotionally attached to the discussion.

As for emotional marketing consider a situation. Which advertisement would impress you more if you had to choose between the two? One that merely discusses products or the one that made you laugh, cry, or excite you? The answer is clear as most of the public will reside with the second option only.

After some time if we ask about the products then the products which were having an emotional connection pop into the minds of users. The reason for this is simply because the first impression made by the products from emotional marketing is stronger.

Emotional Marketing Motivates Users to Take Action

Emotional marketing is an efficient method for triggering one or two purchases. Additionally, emotions also stimulate other actions that might help your business and brand to expand.

If a customer is happy, they will likely spread the word about your brand, which raises your brand recognition. Our ability to empathize and connect with others increases due to sadness. Moreover, this increases our capacity for giving and connecting with the product or campaign. Eventually, it boosts our client base. So different emotions play different roles in eCommerce. Additionally, before using the essence of these emotions you should have a clear picture.

How To Use Emotion in E-Commerce as a Marketing Tool?

It’s time to talk about how this strategy can work for you now that we’ve established why emotion has a lot to offer e-commerce.

Use Intriguing Design and Avoid Using Dull Website Templates

Even while your website may be quite functional and useful, it might not effectively communicate your brand’s distinctive personality and gets an emotional response from visitors. The design of the website plays a vital role in connecting emotionally to the visitors. Where does the customer’s search for value end when pricing is the single factor separating your website from another?

In a similar way, how can your website encourage customers to connect with your business? By making them feel like their uniqueness is of value increasing their customer base is possible. Design and emotion are inherently linked. So make sure to infuse your brand’s personality into your website design to elicit a far stronger emotional response.

Seamless Checkout

To avoid customers’ emotionally driven purchases transitioning to rational ones, make the checkout process free of any hindrances. This is possible by using our one-page checkout module which allows customers to complete the purchase within a minute. This is possible by making the checkout process simple to grasp, visually appealing, and with a clear end goal that is within easy reach.

Using The Greed Card

Greed is a common word that is usable in persuasive writing. Using terms in a language like “free of charge,” “buy one, get one free,” or “free delivery” is pretty powerful. With our Prestashop plugins, it is possible to provide gifts, free shipping, and discount offer to the customers.

Purchase intent increases when there is a chance to receive a substantial discount or a gift in exchange for a purchase. In the website content for delivery and returns, you can emphasize the word “free” a lot. Customers are also informed via emails from the online business about sales that are “today only,” “only for you,” or “just for the product you liked”. These kinds of words create a sense that lures the visitors for conversion.

In the End

Here we are discussing the various methods we can use on eCommerce websites to promote sales. Also, you can connect with us in case you have any issues or concerns related to our modules. Kindly connect with us at support@knowband.com if you have any business-specific custom developments. We can assist you with the customization of the module if you need to add or remove any features to the module. Also, we can help you with the development of a new module as per your requirements. Moreover, if there are any issues with your website then also we can help you with it.

What Is Google E-A-T And How to Improve It?

E-A-T is a term that stands for Expertise, Authoritativeness, and Trustworthiness, and is a term that Google proposes in its guidelines. The goal of Google’s search engine is to provide users with excellent material that satisfies their search queries. Many articles are present for the benefit of visitors, and one of the raters’ responsibilities is to evaluate the quality of the web pages.

High E-A-T is one of the qualities Google deems to be present in high-quality pages. Expertise relates to the knowledge of the content author. Trustworthiness and Authoritativeness apply to the person who created the content as well as the content itself and the website where it is present.

The writers’ and the website’s reputations are what make something authoritative. The author and/or website will have authority if they have an excellent reputation and are having a link to other high-quality, websites.

Allowing readers to trust the website, the material, and the author is the goal also which increases credibility. Also, the content is less reliable if there is no author biography or other information available. Moreover, we have a tendency not to believe content if it doesn’t contain links to reliable sources.

The Significance Of E-A-T To Google’s SEO

Google seeks to provide users with the greatest material. E-A-T is a ranking factor since it is used in the process where different raters evaluate the material based on E-A-T. Also, there are other factors that Google’s engineers do to make the necessary adjustments to ensure the better content is ranking higher. Therefore, if you haven’t already, it’s crucial to begin applying E-A-T.

As an SEO expert, you must be able to evaluate the topics you or your customer should concentrate on, so it’s also crucial to implement E-A-T. Writing an excellent article and carefully optimizing it for Google only to discover that you won’t be on the first page of results because you failed to correctly consider the authority of the content is never pleasing.

How To Improve Your Website’s E-A-T?

You now understand how E-A-T relates to Google’s algorithm. You are aware of its significance to SEO and why it matters.

Actions you can take to make your Website more Credible and Authoritative:

Tell Visitors About Yourself

Google needs to know who provides material and whether that person or website is a reliable source of that information. According to all three Terms of the E-A-T standards, its reliability measurement is important. Now is the perfect moment to create an About Us or a Team page that describes your team and your content contributors. Establishing your team’s knowledge, authority, and reliability is easy with author pages. Furthermore, it should into the process to gain the trust of customers.

Prefer More Reviews

Google instructs Quality Raters to use internet reviews as a source of reputation data about companies, which describes authority and trust. This is a common point, and many individuals try to oversimplify the situation by concentrating on one specific review website. Instead, concentrate on increasing the number of favorable online reviews across the board number of websites. Moreover, it is important to consider the websites that clients and customers in your business visit and regard as reliable.

Receive Forum Mentions

If customers are raving about your competition on the internet, you want the same to be true of your company as well. This may not be true for every industry. I know it sounds absurd to claim that forum mentions might help you rise in the rankings. Forum mentions can help you bring in traffic as well as increase the E-A-T score.

Regular Updating of The Content

A huge amount of data is produced daily by numerous websites. This simply means that because new content is produced at such a rapid pace, it quickly becomes out of date. Any content has a short lifetime, usually roughly a year. In addition, how its life span will depend on the sector or subject on which it is written. By adding content updates to your SEO plan, you can keep your information current and accurate. Every few years, particularly for content that receives a lot of traffic you should update statistics, and check for dead links.

In The End

We have been discussing Google E-A-T in this article and how to improve it. Also, we can assist you with the improvement of various aspects of SEO with the help of our modules. Kindly let us know if you have an interest in any of our modules. You can connect with us at support@knowband.com for issues or concerns related to our modules. We can provide you with business-specific custom developments and module modification services. Kindly let us know if you need our assistance and we will be happy to help you.

Best Strategies for Boosting Sales on Your Online Store

This time of year is the best for e-commerce businesses. The new year is the busiest season for eCommerce businesses. Throughout the holiday season, households spend without any hesitations as per the estimation. Almost two-thirds of those purchases go-to online shops. 

You can’t, however, take higher sales as a sure thing if you run an online store. Having a digital marketing strategy will be essential during the holiday season when competition on social media and Google Ads is fierce. In the meantime, shady landing pages and bad UX can dramatically hurt conversions as potential buyers start to swarm into the store.To assist you and your store, we will discuss some of the strategies to boost eCommerce Store sales:

Gamified Subscription Pop-up

The “spin and win” subscription pop-up on the landing page helps boost the customer subscription rate. The email subscription pop-up increases customer engagement and provides customers with gifts. The customers are not irritated with this gamified subscription pop-up as it is not like the normal subscription pop-ups. The gifts and discounts that customers receive after spinning the wheel make them interested. Moreover, this drives them to complete the purchase to take advantage of the discounts they have. The Spin and Win plugin customization to reflect upcoming holidays is possible. There are several themes for the events, like Christmas, the new year, Halloween, etc.

On Orders, Gift the Product

Everyone likes to have gifts, and if the customers get them, then the customers receive motivation to complete their orders. The “Gift the Product” plugin is very useful to make an impression as it gives a positive impression of the store to the customers. The freebie plugin the store owner implements provide the customers with gifts depending on cart values. The customers feel special if they are receiving gifts for the checkout of their order. Gift the Product Plugin helps with customer retention and improves conversion rates. Additionally, it also helps in reducing the cart abandonment rate of the website.

Free Shipping

The free shipping manager is a very useful plugin for reducing cart abandonment and increasing conversion. Free shipping is a very important aspect of eCommerce marketing. When customers make a purchase and choose free shipping, they do not hesitate to increase the value of their cart. The free shipping manager is very useful, as the customer’s motivation goes high by receiving free shipping for their orders. The free shipping plugin is very important, in today’s cutthroat competitive market. Additionally, it leverages customers to complete their very important purchases.

Gift Card Manager

Gift cards are very popular these days and are more popular compared to the other gift options. Using gift cards is a convenient way to gift your loved ones and make them feel special. The gift vouchers they receive are customizable, and it is possible to give them physically or through the mail. Organic traffic comes to the website by integrating the gift card manager plugin into the website. The gift card manager module is very useful as, when the holiday season arrives, customers are more interested in purchasing gift vouchers. The gift cards that are present in the store are customizable, and the template for them is also customizable. Furthermore, during the holiday season, its demand is bound to increase. Gift card vouchers are very trendy these days, and this helps spread the name of the brand as well.

Website Decoration Effect

When a customer lands on a website, the first thing they notice is the homepage, so it is a very important element. The website decoration effect plugin is very useful for the decoration of the website depending on the upcoming holiday. Using the decoration effects, a website interface change is possible depending on the holidays like Christmas, the new year, Valentine’s Week, etc. The visitors will want to spend more time on the website if the decoration is in keeping with the upcoming holiday. They will want to explore the store options as the decorations might entice them. The website decoration effect plugin is a proven method for improving customer engagement on the website.

Wrapping it up

Here we have been discussing the various plugins whose integration into the website is important for boosting the sales of the website. E-commerce stores are very popular these days, and more than half of the population purchases from online sources. Moreover, this makes it important to implement useful and attractive features on the website to retain customers. For the upcoming new year sale, if you want to know about any other strategies or modules, then we will be happy to assist you. Kindly let us know if you have issues with any of our modules at support@knowband.com. Also, we would like to inform you that we provide custom developments depending on your business requirements. In case you want any additional features in the module, you can connect with us for assistance.

Common Problems Every eCommerce Business Faces

Every online business faces up and down before on the success journey. Thus, since day one, it becomes quite a task for eCommerce shop admins to secure a place in the market. Moreover, due to the high competition rate and a huge number of merchants. Some common problems come with the journey while starting an eCommerce business.

In the following article, we have tried to narrow down some common problems along with the solutions to help our eCommerce merchant community. But before starting with the same, let’s talk about the reasons that cause these problems.

Reasons that Impact the Growth of an eCommerce

If we talk about the reasons that become obstacles in the way of online businesses, there are a lot. Either a business can face dizzy growth because of SEO, website experience, or anything else. But the major cause that prevents customers from ordering from your eCommerce shop is market competition.

Nowadays, almost every offline business is taking its online start. For the same reason, now customers have a wide variety of online websites to choose products from.

Additionally, you risk having your eCommerce firm get caught up in the rat race for the same reason. Thus, let’s start with some of the common problems and solutions that can help your business to stand out from the market competition and grow.

Less Customer Traffic:

One of the primary issues that prevent sales is having fewer visitors than you had expected to your internet business. Now there can be various reasons behind the same. Either you don’t have a good search engine ranking or you don’t use enough platforms to advertise your company.

Thus, for getting more customers on the website, you can boost the SEO of your eCommerce store. Along with the same, if you are looking for another worthy organic way, you can also take advantage of social media marketing.

Moreover, if you are willing to spend some dollars, you can also use paid marketing.

Furthermore, if you are a PrestaShop online seller, the Affiliate and Referral Addon by Knowband is one of the best ways to get more customers with the help of existing ones.

Visitors are not Converted into Customers:

The second problem that almost every online business faces are that the visitors come to the website but do not proceed to order. It might happen because either your eCommerce website is not able to impress the visitors or you are having a lengthy process.

Thus, for defending the following cause, you can enhance your PrestaShop or eCommerce store’s website experience with Knowband Plugins. For example, you can show a gamified Spin and Win pop-up to your store visitors on the home page.

Moreover, you can surprisingly enhance the checkout experience on your PrestaShop store by providing all the checkout essentials on a single page.

Thus, it is a must to offer a relevant and rich website experience to visitors. 

Abandoned Carts:

When a customer adds something to the cart and leaves the website before confirming the order, the term is called cart abandonment. Moreover, cart abandonment is one of the reasons that reduce sales drastically.

Customers must be given follow-up reminders in order to solve the following issue. At Knowband, we offer Abandoned Cart Reminder Plugin for the OpenCart and PrestaShop eCommerce platforms.

Apart from it, if you have already launched your Android and iOS Mobile Apps, you can also take aid from the push notifications to engage your customers.

Low RCR (Returned Customer Rate):

Sometimes, customers order from a website for the first time and do not proceed with more orders. This is one of the problems that impact sales drastically. Thus, turning single-time customers into regular ones is as important as getting new customers.

For the same eCommerce merchants use various tactics to attract existing customers. Moreover, other major players like Amazon and Flipkart offer loyalty points to customers based on their purchases. Loyalty points not only attract customers to purchase again but also motivate them to check the website regularly for exciting offers.

Thus, if you are OpenCart, PrestaShop, or Magento 2 store admin, you can also have a look at the Loyalty Points Extension offered by Knowband.

In the End,

Although starting an online business is a bit hard nut to crack but only if you are not planning effectively. Moreover, with the help of sounding strategies and work one can easily manage to list his eCommerce business in the market. Thus, in the following article, we have tried to cover some of the common problems along with the solutions.

In case you are having queries or suggestions, please feel free to find us at support@knowband.com.

How Gift Cards Are Advantageous for our Business?

A gift card or gift certificate is a card with prepaid funds that a customer can use for a variety of purchases in a certain store. They are frequently distributed by merchants to cultivate customer loyalty and promote their business. Physical gift cards issued in a storefront by a retailer are one option, as are online-purchased eGift cards. Nowadays, everyone utilizes digital gift cards for a variety of purposes, and they are a very popular trend.

The eGift cards are available for purchase on a business website, and their usage is online or physically in the store. Gift vouchers offer the simplest and most practical means for eCommerce companies to incorporate gift cards into their product offerings.

Importance of Gift Cards

Gift vouchers are one of the best options for your customers to give to someone they love. Gift certificates can boost revenue for your company at any time of year, particularly during the holidays. They are also a quick sale strategy used by companies. Whether your company sells gift cards already or you’d like more information about how to include them in your inventory, we can help. With a gift card management strategy, you can hand off all the work to a dependable software solution. This leads to eliminating any administrative duties and the chance for human error. Each party benefits, so everyone wins. There are advantages for your company as well as the visitors.

Advantages of Gift Cards

 1. Acquiring Fresh Customers

You can attract new consumers by offering them gift cards. This occurs when your regular customers buy gift cards for their close friends or relatives. Attracting new customers who might not otherwise have visited your store, this aids in the expansion of your customer base.

Gift card donations to charities and participation in community fundraising activities are additional ways to expand your business. Because the recipients are likely to spend more money in your store. Moreover, this will not only help you establish yourself as a business owner who cares about and supports your community but also increase sales.

2. Increasing Brand Recognition

When recipients open their wallets, gift cards serve as an ever-present advertisement for your business. It is so because they have your company’s name, logo, and message. Given that they provide a strong incentive to visit your store or website, gift cards are among the most affordable marketing strategies you can deploy. The gift certificate purchaser also represents your brand as an ambassador. It is a suggestion to the recipient that they bought the card.

3. Promoting the loyalty of customers

In particular, firms give gift voucher incentives to their loyal users around the holidays. They do so because gift cards are an effective strategy to boost consumer loyalty and attract repetitive business. By providing a complimentary $5 gift certificate to consumers who buy $50 worth of gift cards, for instance, you can boost loyalty.

Such a bonus item not only works wonders to get customers to spend more and increase gift card sales, but it also works wonders to attract return business. To speed up sluggish sales, especially following the holidays, you could temporarily provide additional gift vouchers.

 4. Cash Flow Is Better

For the gift vouchers payment is complete right away. When a customer buys a gift card instead of having to wait for a special occasion like the recipient’s birthday. Your company would see a cheaper overall cost of goods if the receiver did not use the gift card or simply used a portion of the remaining balance. The option of cash on delivery is not present and gift cards are not provided without any transaction to the company.

5. Promoting The Use of a Website

With the advent of eGift cards, paper certificates and plastic gift cards are gradually becoming obsolete. People prefer online or digital gift vouchers over physical gift cards as their handling is easy. 

Gift certificates can be quickly purchased via your website and then sent by email to the recipient rather than having someone visit your business. The gift vouchers are easy to use and redeem on various stores and websites.

They offer a variety of conveniences and can help customers avoid visiting your store, especially those who are buying last-minute gifts. Increased website traffic results from this.

In the End

In this article, we were discussing the benefits of Gift cards benefits for an eCommerce business. Kindly let us know if you need any such features and their implementation in your store and we will assist you for the same. Also, we assist with the custom developments as per the requirement of the business. We can discuss the needs for custom developments at support@knowband.com. If you need any assistance with the issues related to our modules then we are here to assist you. 

Creative Ideas to Gain Customer Loyalty for Your eCommerce Business!!

Customer Loyalty Programs play an important role in the success of an online business. Not only does the loyalty program increase customer loyalty but also encourages customers to re-order. Even the major online business players such as Amazon and Walmart use customer loyalty programs. To engage their customers with the platforms. The loyalty program comes in various types. For example, as an eCommerce shop admin, you can provide your customers with referral and earn modules, gift card options, loyalty programs for every order, etc.


Thus, in the following article, we are going to have a glance at some of the most creative ideas that help an eCommerce business grow. But before discussing the ideas for customer loyalty programs, it is important to understand why customer loyalty is crucial for a business.

Importance of Customer Loyalty Programs!

In the modern eCommerce era, customers give preference to the platforms that offer them something in return for purchases. Thus, it becomes quite important for a business to meet the customers’ needs. And provide them with rewards or something special like them.
Moreover, customer loyalty programs are not only beneficial for the customers but also, provide various advantages to businesses. Instance, if you are providing a loyalty points program to the customers. Then the chances of their return will become way more.
Thus, having attractive customer loyalty programs is not only important but also a modern need of the online shopping industry.

What are the Creative Customer Loyalty Program Ideas for a Business?

Referral and Earn

Amongst all the other customer loyalty programs referral and earn stands on top of the list. Because not only does the referral and earn program help businesses keep their customers engaged. But also helps businesses to identify new leads. For example, as an online PrestaShop business, you can provide discount codes to your customers in exchange for referring your products to other users. Moreover, you can also provide points for every referral the customers make. Later customers can use the same for getting discounts on their orders.

Check out the PrestaShop Referral and Earn Addon for instance.

Gamified Spin and Win Pop-Ups

Discounts and rewards are the favorite parts of the customers in the entire shopping experience. Yet, while presenting the coupon codes in front of the visitors it is important to pick the right time to show the discounts. Likewise, you can show off the coupon code on various places like the cart page, checkout page, and even on the home page. On the other hand, the other way of gifting coupon codes to customers is Spin and Win Gamified pop-ups. In the following option, as soon as the customer visits the website, a lucrative Spin and Win pop-up appears in front of them.


Furthermore, by entering their name, and email address, the customers can spin the wheel and win fat discounts.
Moreover, the PrestaShop spin and win module provides the admins with an option to choose the gravity for every outcome.
Thus, by using the Knowband PrestaShop spin and win addon. As a seller, you can not only provide a gamified pop-up on your shop front end. But also, you can get the customers’ email addresses and later can use the same for marketing.

Loyalty Points for Every Action:

From visiting a website for the first time to completing orders, there should always be reward points for all actions customers take. For example, reward points for signing up, completing the first order on the website, reward for leaving a positive review.

Rewarding the customers for various actions not only encourages them to engage with the eCommerce websites. But also, helps businesses to gain customer trust. For example, if you are a PrestaShop or OpenCart eCommerce store admin, you can also check out Knowband Loyalty Points Program Plugin. With the help of the Knowband, Loyalty Points module not only you can allow your customers to win points based on their activities. But also gets an option at the admin end for setting the value for every point.

In the End,

According to the reports, online business loses more than 70% of first-time customers after a certain period. Thus, as getting new customers to the website is important, turning first-time customers into regular ones is also important. Moreover, in case you are having suggestions and queries about the Loyalty Program Modules, you can always find us at support@knowband.com.

Top 5 Tips and Tricks to Boost Your Etsy Sales in 2023

Being an online seller is not an easy one. In the present era, the competition in the online business industry is running to its peak. Thousands of start-ups are taking place in the market. Especially on major marketplaces like eBay and Etsy. The number of eCommerce merchants selling their products on the marketplace is considerable. Thus, for the same reason, it takes some tricks and strategies to overcome the busy market competition.

On the other hand, Etsy is one of the well-known online marketplaces. Not only Etsy is famous for its product varieties but also the platform provides a native website-like experience to the sellers. Moreover, if we put Etsy and the other marketplaces on the same comparison table. Etsy wins the game not because of the buying-selling process but also because of its popularity. Exclusively for Etsy sellers, in the below article, we are going to point out 5 of the most trusted tips and tricks to boost Etsy sales.

5 Most Trusted Tips and Tricks to Boost Etsy Sales

Social Media Promotion

Although Etsy has a dedicated marketing and promotional department that works for getting traffic on the platform. Yet, you can also play your part with the help of social media marketing.

For example, if you already have an Instagram account for your business you can post your Etsy image on your official account. The following method will not only help you to get traffic on your Etsy shop. But also, will help you to enhance your brand recognization. Although the following trick might seem a bit new to you yet, it comes under the list of the worthiest but fewer familiar ones.

Do the Keyword Maths

Keywords are one of the major sources that play an important role in bringing custom traffic to any website. Likewise, the same thing applies to the Etsy marketplace. Because even on Etsy the customers sometimes do not know the actual product names. Instead of searching with the product name, in most cases, they try to search with the appropriate keywords.

During the entire process, the merchants that have added the proper keywords win the game. For example, if you are a seller that deals in handcrafted items, you can find various others. All you need to do is do a keyword study on some of the top-ranked sellers. Likewise, you can add relative keywords to your products to grow more customer traffic.

Maintain an Excellent Seller Image

Along with selling the other important factor for getting the most out of marketplaces, is having a positive seller image. Not only do the customers prefer sellers who have a good refund, returns policies, and ratings while ordering. But also, it puts you on a plus against the competitors.

For example, if you are selling a product at a price point of $10 and another seller John is selling the same at $8. The only difference you both have is John has 4-star ratings and you have 5. The chances for the customers to consider your products over John’s are much more because of the seller’s image.

Thus, while selling on the marketplaces, maintaining a positive seller image is an important part of the business.

Paid Promotion

Paid promotion is one of the quickest ways for generating customer traffic. Although you will have to spend a bit extra on the paid promotion. Yet, if you are looking for building your brand name in a short period. This might be the best option you can go with.

Moreover, if you running a bit tight on the budget, you can also give a go to paid promotions on special occasions. Instance, you can run Offsite Ads on festivals such as Christmas, Thanksgiving, Cyber Monday, etc.

Integrate Your Websites with Etsy

If you are selling on Etsy Marketplace along with your website, you must have gone through problems while managing two admin dashboards. Not only you will have to maintain two separate dashboards while keeping up with the orders but also, it becomes difficult to manage the stock on both platforms.

For the mentioned problem our tech team has designed the most advanced Etsy Marketplace connectors. The Etsy Integration plugins are now available for the OpenCart, PrestaShop, Magento 2 and WooCommerce platforms. Moreover, using the PrestaShop Etsy Integration Addon, the sellers can not only sell the same stock on both the PrestaShop store and Etsy at the same time. But also, PrestaShop Etsy Connector allows the merchants to keep the track of all the Etsy orders right on their shop admin panel.

On top of that, Etsy is a well-known platform for its charges and commission. To overcome this fact, we have added a price management feature in the PrestaShop Etsy Marketplace Module. With the help of the same, the PrestaShop sellers can sell their products on Etsy at an increased/decreased price from their PrestaShop shop. Likewise, OpenCart, Magento 2, and WooCommerce online sellers can also sell on the Etsy marketplace and still can manage everything from their shop admin panel. Moreover, the Knowband Etsy Marketplace integrator comes with a single-time payment option. Thus, for taking joy in the services, you will not have to renew your subscription every year. Moreover, in case you are having queries or suggestions about selling on Etsy, find us at support@knowband.com.