2019-04-08

8 tips to drive more customers on a Marketplace

Selling on a Marketplace  like Etsy, eBay, Walmart etc. in between thousands of competitors is not a cake walk. Maintaining a healthy relationship with customers is the basic step to be taken for better sales and revenues. Customers play a key role in bringing new users to your website. At times, it could be a love-hate relationship between customers and sellers which can lead to the downfall of sales. So, it’s pretty obvious that if there would be no potential customers, then there would be no sale and traffic on your Marketplace.

Customers are the life force of an eCommerce Marketplace. It’s important to keep them engaged and happy on your eCommerce store as it is the only way to compel them for buying products. The tactics applied by you must be relevant and should engage customers on your website.

As eCommerce industry is steadily growing everyday including new trends and ideas, sellers should keep an eye on the growing competition to apply some new strategies to overcome it. It’s very important to draw the eye of the customers on your Marketplace.

Taking this into action, here are 8 tips which enable you to drive more customer traffic on your Marketplace and results in good sales and revenues:

1. Take heed of every angle associated:

understand-each-and-every-aspect

The services offered by a seller could be at it’s best only when you pay attention to each and every minor aspect associated with customer traffic. Every mind has a great plan and these plans could be implemented to generate profits. Analyse the targeted customers by knowing their demands and try to fulfil them. This will attract users to your website which can later turn into potential customers.

  • Pay attention to your head and target your customers by following these tips:
  • Follow your targeted customers on social media like Facebook, Instagram etc so that you can get to know more about them and build yourself accordingly.
  • Always remain updated with the latest technology to provide a great shopping experience for your customers.
  • Provide them a smooth checkout process. If we believe Statista, 69.23% of digital shopping carts were abandoned in the year 2017. It could be due to a complex checkout process. You can reduce your cart abandonment rate by making the check out process easier for the customer. You can apply PrestaShop one page checkout addon on your eCommerce store.

2. Drive Organic traffic to your website by excellent SEO:

drive-organic-traffic-to-your-website-by-excellent-seo

Involving huge organic traffic from all over the world is definitely not a cake walk. Like you, there are many more Marketplaces dreaming of potential traffic on their store but unable to achieve the same.

To overcome this competition, you must be well equipped with an excellent SEO to stay an extra edge over others. And the foremost way of excellent SEO is back-links. Back-links generate the highest amount of traffic on any website on Google. It also helps to rank you high in the Google search results. High ranking automatically gives you more traffic and relevant customers too.

3. The advertisement game:

advertisement-game

Imagine you are searching for a product on Google and got some Google Ads in search results for the same product at different prices. Purchasers will definitely compare the prices by visiting different websites and will go for the best purchase. Focus on advertising your eCommerce store can optimise your website traffic. Customers will get to know about your Marketplace and will attract them to visit the same.

There are 3 varieties of campaigns you can run with Google ads is Search, Display and Response. You can also show an ad on social media sites too. Now, you have to choose and advertise your products on any of these according to the availability of targeted customers. If you are targeting young people, then you can advertise your eCommerce store on social media. This can help you generate good leads on a daily basis.

4. Generating leads through email Marketing:

generating-leads-through-email-marketing

Email Marketing is one of the most popular and advantageous strategies to convert prospects into customers. Email Marketing helps in building trust of customers and eventually generating loyal customers, making you capable to acquire profitable leads 24*7.

Email notifications are the most common way today to inform customers about the latest offers and discounts going on a Marketplace. It is a fact that people who buy through email notifications pay more as compared to the people who don’t avail these offers. So, this means email notifications is also helping you in generating more revenues. So, start working from today to avail good leads.

5. Think like a customer, perform like a seller:

think-like-a-customer-perform-like-a-seller

This is the utmost important tip to drive customer traffic on your eCommerce Marketplace. The product and service provided by the store admin could solely impact the purchasing decisions of customers. Therefore, your strategies should be specialised according to the customer’s thinking strategy.

You should provide some tempting options which attracts potential customers towards your goods and services. This will not only generate good leads but will also attract new users towards your website. Since Marketplace has an access to millions of customers worldwide, sellers can promote their products according to the demands of different communities and improve their cross border sales too.

6. Focus on Quality, not Quantity:

focus-on-quality-not-quantity

Although your promotion is too good that you are getting immense traffic of customers but that doesn’t mean you will avail a huge chunk of profits. Quality of a product plays the most important role in acquiring the trust of the customers and confirming repeat sales too.

Selling bad quality products demotes the reputation of Marketplace and leads to the downfall of sales and revenues. So, it’s important to keep the focus on the quality of the products sold by sellers otherwise, it will lead to a serious downfall of your Marketplace platform.

7. Result oriented behavior of sellers:

result-oriented-behavior-of-sellers

Sellers should already comprehend the demands made by the targeted audience and fulfil them by their goods and services to generate good revenues. The result oriented approach towards your goods and services may enable you to inspect the whole scenario from a customer’s perspective.

However, the above fact can’t give assurance for the huge revenues as all potential customers are different from each other. The approach made by you should be precise and accurate and should generate better results.

8. Choose your social media wisely:

choose-your-social-media-wisely

You may clearly have an idea that social media engages a huge number of audience and is the best way to attract the eyes of purchasers towards your profile. However, it’s also important to choose the right social media platform by examining them closely and looking for the best one where you can find your targeted community of shoppers on a high scale.

Finally,

The above mentioned points will definitely increase your website traffic which will result you in higher sales and revenues. Regardless of whatever you sell on your eCommerce website, being a digital entrepreneur makes you responsible to analyse the traffic on your website and implement some diligent strategies to convert them into potential leads. This will not only increase your website’s conversion rate but also make you earn huge chunk of profits.

Now you can convert your traffic into meaningful leads. KnowBand offers Marketplace integrators which enables sellers to integrate their eCommerce website to some renowned Marketplaces like eBay, Etsy, Walmart, Google Shopping, Newegg and many more.

Features of Marketplace Integrators:

  1. Effortless product listing process with the bulk uploading feature.
  2. Mapping of the store attribute and category with the respective Marketplace attributes and category.
  3. Effective management of the product inventory.
  4. Effective management of the Marketplace orders.

Find out some more related articles here:

  1. 9 tips to help you sell more on Walmart Marketplace
  2. Why Marketplace is in trend?
  3. eCommerce Website or Marketplace? Where to sell on?

Joe Parker

We boast of the best in the industry plugins for eCommerce systems and has years of experience working with eCommerce websites. We provide best plugins for platforms like - Magento, Prestashop, OpenCart and Shopify . We also provide custom module development and customization services for the website and modules..

One thought on “8 tips to drive more customers on a Marketplace

  1. Hey Joe!
    Thanks for these wonderful tips. I was searching for this kind of information and you helped me by providing this article.
    Please keep us informed by more such articles!!

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