The time has come when no one can deny the role of eCommerce websites in making the life of customers easier. Additionally, eCommerce has provided loads of opportunities for business owners for reaching out even to the remotest places on the planet. B2B eCommerce is one such opportunity provided by the eCommerce world. Although B2B eCommerce market is quite new, it has a very promising future as estimated by the experts. Forrester said in 2009 that B2B eCommerce will grow its value as twice the value of the B2C market, and that’s a huge share.
Since B2B market is having a very promising future, it’s a fact that competition in this segment is also toughest. So, the first question that comes to our mind in this situation is regarding choosing the best eCommerce platform for facilitating a hassle-free B2B business in long run.
B2B websites are quite different from regular eCommerce sites and they possess quite complex functionalities for facilitating a hassle free system in long run. If not chosen wisely, it will certainly be a great challenge to shift to any other solution as it involves a large number of direct participants at all levels- Business to Business level as well as Business to Customers level.
Magento was originally originated a B2C platform. Gradually, it was evolved to fulfill the B2B functionalities. Later, the Magento platform acquired even the most complex B2B features that make it a perfect tool to even compete against B2B specific platforms. Let’s take out some very important features of Magento for B2B and find out how it is a wise choice for B2B websites.
Magento possesses a very high affinity for the customizable features. Being an Open source platform and built on very popular PHP programming language, it has a wide base of Magento professionals who can work to customize it in many ways. This affinity and strong base of Magento experts make Magento a perfect option for B2B specific developments.
Magento is comparatively less expensive when it comes to leveraging its implementation cost and Enterprise license. Other enterprise-level B2B solutions like IBM and Oracle come out as far more expensive than Magento for B2B solutions. Moreover, due to a massive base of Magento developers, freelancers, and Magento development companies Magento provides a good bargain power to the Magento services seekers.
Now, it’s known that Magento is a master of a huge community of users, developers, freelancers and business owners, third party Magento developers are always ready with pre-developed solutions to make the customization quick, and less expensive. For example, Magento multi-vendor marketplace extension is a third party Magento extension that converts a Magento store into a marketplace site. This is a perfect example to explain that most of the advanced B2B features can be achieved in Magento without going for customization services. You can always find most of the Magento extensions and install them to extend the functionalities in minutes.
The B2B market also consists of the wholesalers and manufacturing companies who require a more complex and advanced pricing system. The pricing system includes individual and group discounts, location and tire-oriented rates, prices based on sales volume etc. This massive flexibility in pricing system cannot be handled by a simple eCommerce platform. Therefore Magento for B2b fits the best here as it provides a wide flexibility to decide the pricing based on all these factors. It is a perfect platform to handle the business from Wholesale and Manufacturer market.
Magento possesses a very robust order management system which allows the admin to track every order in a single view. Clicking on each individual orders show a detailed information including order status, payment information, pending payment details, pending order details, processed orders and much more. The invoicing system is also highly flexible and you can send invoices to your customers from the back end order management interface itself. On, the whole Magento for B2B gives you the control and flexibility to showcase a very strong and error free B2B experience to your customers.
Anyway, the nearest future is looking forward to growing exponentially in terms of B2B eCommerce business. For this, you will need a tool by your side that will support your business in a long run. Magento for B2B is a solution that is worth paying attention to.
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