In today’s digital age, social media platforms have become an important part of our daily lives. Social media networks like Facebook, Twitter, Instagram, and LinkedIn are not only used for socializing and entertainment. But also, these platforms have a significant impact on search engine optimization (SEO). For the same reason, not only start-ups but also major brands are focusing on social platforms for boosting their SEO rankings.
On the other hand, social signals, are the actions taken by users on social media platforms. Play a crucial role in Google’s algorithm. For those who are not aware of the term Google Algorithms. It is a compound term for the metrics that Google uses for defining search results and assigning website rankings. In this article, we will discuss the role of social signals in Google’s algorithm and the impact of social media on SEO.
What are Social Signals?
Social signals refer to the likes, shares, comments, and other interactions on social media platforms that indicate the engagement and popularity of a page or account. These are used to measure the relevance and quality of content by search engines.
When a piece of content is shared or liked by many people. It indicates that the content is valuable and worth sharing. Based on the same, Google considers the content valuable for the general users and impacts the SEO for the concerned website. Therefore, social signals are a crucial factor in determining the ranking of a website on search engine results pages (SERPs).
How do Social Signals Contribute to Google’s Algorithm?
Google’s algorithm is designed to provide the most relevant and high-quality results for user queries. These are one of the many factors that Google uses to determine the quality and relevance of posted content. When a piece of content receives a high number of social signals. It indicates that the content is valuable, and people find it helpful. Therefore, Google considers social signals as a ranking factor in its algorithm.
However, it is important to note that social signals alone cannot guarantee high rankings on Google. Other factors such as website structure, content quality, and backlinks are also important in determining the ranking of a website. Social signals should be used as a part of a comprehensive SEO strategy. To improve the visibility and ranking of a website on Google. Moreover, you can also check out our other article about Google’s Page Experience update and its impact on SEO.
Impact of Social Media on SEO:
Social media platforms have a significant impact on SEO. It can drive traffic to a website, increase brand awareness, and improve the visibility of a website on Google.
Furthermore, Social media platforms have billions of users worldwide, making them an excellent source of traffic for websites. By sharing content on social media, website owners can attract users to their websites and increase their traffic. Increased traffic to a website can lead to improved rankings on Google.
Social Media Can Improve Brand Awareness:
One of the other major advantages of social media platforms is that one can easily Skyrocket brand awareness if they place every card in its place. By sharing content on social media, website owners can reach a larger audience and increase their brand exposure. Increased brand exposure can lead to more traffic, backlinks, and improved rankings on Google. Thus, this is one of the easiest ways to boost brand awareness for both newcomers and major eCommerce firms.
Social Media Can Improve Local SEO:
Social media can also impact local SEO. Platforms like Facebook, Twitter, and LinkedIn have local business pages. That allows businesses to list their contact information, services, and products. By optimizing their local business pages on social media, businesses can improve their visibility and rankings on Google for local search queries. Moreover, in the following way, eCommerce merchants can also promote their online business by presenting valuable information to a vast audience.
Conclusion!!
Social media can drive traffic to a website, improve brand awareness, improve website authority, and improve local SEO. Therefore, it is important to include social media in your SEO strategy. Moreover, it is one of the most effective ways of boosting Search Engine Optimization for an online platform. However, you can also check out our other article concerning Google’s Page Experience update. And, how it is going to impact your rankings! Furthermore, in case you are having SEO-related queries or requirements, you can also find us at support@knowband.com. Our marketing team will be more than happy to assist you regarding the same.
From the product page to contact forms, every single aspect of your website could potentially lead to a user’s decision to make a purchase. If you want to create trust with your clients, investing in a professional website is a must, and improving that trust is essential if you want your e-commerce store to succeed.
When building an e-commerce website, web design is critical. Successful web design for e-commerce is all about using the appropriate colors, fonts, pictures, words, and graphics to attract visitors to make a purchase. The design of your e-commerce website should attract prospective customers, provide an excellent user interface, and show your shop in the best light.
1. Think Like a website visitor
Your website should not have any content which makes them feel uncomfortable when you expect them to share sensitive information like credit card details. The point is, if you want your visitors to take you seriously, you need to convince them that you take yourself seriously, and competent web design is the best way to do that. Optimize the checkout page design from a visitor’s point of view.
2. Keep it Simple
The web design of the checkout page plays a pivotal role because it is the page that decides your fortune. Try to keep the design of the checkout page simple. Utilize maximum white spaces while designing the checkout page but keep it clean. Various layout designs are available for making the One Page Checkout appear clean, easy to navigate, which makes the purchase easy no matter what you are selling.
3. Show relevant Product Image on Checkout Page
In the world of web design, it is observed that photos improve conversions and that is even more true when it comes to e-commerce. If there are no pictures of the product they choose to buy (or only a single picture of poor quality), they will feel more reluctant to make the purchase, and as a result, the conversions will tank.
No one is going to buy the sight of a commodity unseen. You need to show them what they’re buying through high-quality product images if you want people to purchase your product.
4. Use color as an advantage
Different colors inspire different feelings and every color has its significant emotion attached to it. Play with those emotionally inspiring colors while designing your website pages to make your customers feel attached throughout the shopping. Use scale, contrast, and harmony to make it more appealing.
You can add bright and colorful buttons like red for the ‘buy now’ button which is well known for excitement and passion. The point is, color is one of the most important tools in your design toolbox, and it can have a major effect on your e-commerce design if you know how to use it.
5. Have a systematic approach:
Whether you are using a single page checkout or a multiple-step checkout, the web page design of the checkout page should have indicators that navigate the customer to the next step and informs them about the progress of the process.
On both, One Page Checkout and Multi-Step checkout, it’s useful to place a progress meter while making the layout design. If you place all of the elements on one page, it looks interactive. Studies suggest that the systematic approach by delineating the stages lead to higher conversions.
6. Use Security badges
People, especially new visitors, often question the security level of a website. They do not easily trust a website and often feel a little skittish sharing their payment information. Make them feel that the website is trustworthy and that their payments are safe. Show them the security badges to build faith. It may include the payment choice logos, Norton, McAfee, Padlocks security badges, or even a short text that reads ‘Quick and safe payment’.
The website should be designed keeping this in mind and do not forget to take an SSL certificate because a secured website can maintain trust throughout.
7. Don’t distract expected clients
After all the efforts you have put to entice the customer, do not distract them when they are about to make the final checkout. Every eCommerce web design includes functionality for showing relevant products for cross-selling.
Displaying related product images on the checkout page can put a full stop to the potential lead. This can be a distraction if not done right. Avoid doing any such mistake which can cost you a potential customer.
8. Optimize and make it mobile responsive
It is official now, as the most common way to browse the inter-webs, mobile has surpassed desktop and also shopping requires that.
If you want to catch consumers who want to shop on their phones or tablets, you need to ensure that your website design is completely mobile responsive. Millennial prefer mobile shopping and a checkout page which is not mobile responsive and slow loading can kill conversion. Make web design and UI mobile friendly.
9. Consider using One Page Checkout
A clunky checkout page can kill conversions and sales. You need to make the process of buying as easy, straightforward, and pain-free as possible to accomplish your goal.
Consider using One Page Checkout and make it crystal clear about the procedure: what data you need to process the transaction (and where they need to enter it), the various delivery options available (and how much they cost), and what to do in case their order is troublesome or they need to make a return. When the purchase is complete, guide your clients to a confirmation page so that they know it’s all gone through.
One Page Checkout offers Guest checkout, social login, multiple layout options, several payment gateways, shipping choices, and much more. Its layout design appears to be simple. You can replace the existing checkout page with One Page Checkout which specially designed to make the process simpler.
10. Allow Guest Checkout
A mandatory registration before purchase seems annoying. You can make the registration process optional for the visitors with the One Page Checkout by giving Guest Checkout as a choice. Having a popup saying ‘Sign in to build an account is irritating!!’
People on the One Page Checkout would like to share information to keep the track of shipment. If a user is in a rush, then you can help them buy in less time with guest checkout. The One Page Checkout module allows your clients to checkout from the checkout page as visitors.
Wrapping Up
It can be tricky to design an e-commerce website and the checkout page, but now that you know the top e-commerce checkout page web design tips, you have everything you need to design a website that not only looks great but converts like crazy.
Then what are you waiting for? Redesign your website and give a new look to your online store with these tips. Contact us at support@knowband.com for any eCommerce support.
The holiday season is at its peak and taking advantage of Christmas sales is not creepy at all. You just need to adapt some savvy marketing tactics like giveaways and viral contests to grow your business this Christmas.
Witty start-ups are taking advantage of the boom of mobile technology and social media to reinvent tired business models while existing brands such as Amazon and ETSY are aiming to target the millennials with wearable technology.
Think again if you think that such creativity is just the realm of nimble start-ups or major brands. It is equally a case of innovation for small businesses and newly launched e-stores, with mobile disruption spreading into the business industry.
This Christmas you can uplift your sales using social media pages by running viral contests and giveaways.
The trend towards Christmas or occasional giveaways and viral contests represent a huge opportunity for small online businesses to grow their very audience right up to the last minute and this will eventually increase your sales.
But only businesses with the right technology in place will be able to take advantage of this.
What is a Giveaway?
A giveaway is an act or an example of giving away something. The giveaway, especially a gift or premium is given with every new subscription to a magazine or a page. People often run them to increase their followers and to increase brand awareness.
You run a contest or give a gift to the person who completes the task. Running a giveaway is always an excellent strategy for someone trying to reach a new audience, engage their followers, generate leads, and drive an effectively infinite array of powerful acts that will help you achieve success and achieve your business goals, no matter what industry you work in.
How do Giveaways and viral contests work?
This Christmas, you can run a giveaway on your social media page like on Facebook, Instagram, or Twitter. This is how people run giveaways on Instagram. They will ask you to follow some steps like reposting their post in your story, tag a few of your friends and like your posts, etc.
How are you nurturing your viewership?
People do not like to buy from new brands; they prefer buying from personal recommendations.
And how do you get your brand referred to and recommended by people?
This method of discovering and cultivating the traffic into raving fans usually includes:
Creating advertisement traffic, content blogging, organic social posting, etc.
Capturing the email address for that traffic and retargeting them
Bringing up the leads.
Eventually, after weeks, converting the person with email or followup
The ‘Prize’ should be worth the efforts
A list of things you need to remember when choosing your contest or giveaway award for Christmas sales is below.
Is it attractive and unique? If they miss out on this once in a lifetime chance, would people be upset?
Are they shareable? A clothing store, for instance, could give away $1,000 store credit or they might do a personal shopping spree. The winner will be fitted, sized and styled and it would be very special. What one do you think is easier to share?
How precious is the prize? If the grand prize was a $5 phone case, you wouldn’t share a contest with your buddies, but you would put in the effort to make the prize a personalized phone case and headsets. It doesn’t have to be a value either you want a high perceived value to be targeted at.
This Christmas, run viral contests with giveaways
Instagram competitions in a short period of time and with little effort will help you maximize your follower count.
Of course, there are other ways to gather more followers, but to raise brand awareness; you want to use every instrument in your arsenal.
Contests on Instagram will also help you gain more engagement.
Compared to standard’ content, posts related to Instagram contests appear to receive around 64x more comments and 3.5x more likes.
Best practices for running Instagram contests and giveaways
You need to be aware of some major best practices before you run your first contest.
Failure to understand these best practices may mean you’re going against Instagram’s guidelines.
It could also lead to lackluster results being generated by your contest, which can equate to a lot of wasted effort.
But what are the best practices like these?
The first is to ensure that a consistent and thorough outline is written for your contest.
When writing your content outline, make sure to cover:
Set the RULES
The ELIGIBILITY criteria
Any LIMITS on who is eligible to join
The PRIZE
DEADLINE for the contest
When the winner is revealed
Doing it this way makes it easier for you to remain on the right side of Instagram’s promotion guidelines. Some of the pretty Giveaway ideas are discussed below:
List of some contest and giveaway ideas to cater more
1. Invite by a tag
Ask your existing followers to tag a friend in the comment section or you can ask them to follow your page.
They can enter the competition and become eligible to win the prize.
This contest format does a fantastic job of expanding the organic scope of your profile.
That’s because they’ll actually get a notification until people are tagged by others.
These individuals will then search your profile and probably become a follower.
Instead of asking people to tag someone randomly, you might recommend that they tag someone they think deserves to win instead.
The winner of the contest for this type of format would be the person who has been tagged, and not the person who left the original comment. Follow us on social media. View our last video and follow the steps.
2. Repost and win
On Instagram, you can run giveaways that enable users to repost the giveaway announcement on their own feed.
Just make sure you have them add a defined hashtag and tag you in the post so that you can track entries.
For Christmas holiday sales, this is a perfect way to attract a wider audience to your brand and competition, build visibility, and kickstart customer relationships.
The downside of this form of the giveaway is that constant reposts can seem spammy, and Instagram does not actually have a native way of reposting images.
3. Like and comment to win
Source: Instagram
The simplest form of giveaway that you can run on Instagram is one that users can join by liking your message, following you on Instagram, and tagging a comment with their friends.
These are all fantastic ways to increase interaction, grow your followers, and introduce your brand to a wider audience, of course.
4. Selfie contest
You ask people to post a picture of themselves with a selfie contest while they use your product, or with the product in the background somewhere.
This contest format is particularly useful for a company because it helps to teach potential customers how to use a product. It’s a great type of content created by users.
Create a distinctive hashtag while writing the description for a selfie contest and then ask people to use this hashtag if they share their images.
By looking for the hashtag on Instagram, you will find the photos people have submitted for this contest.
Select the photo that you feel is best at the end of the contest.
5. Run Challenge Contest
A challenging contest will work wonders if you are in a place where you need to put together a contest in a short period of time.
In this competition format, you only need to come up with a simple challenge for individuals to face, and the individual who solves the challenge wins.
There’s no need for the challenge to be complex. In reality, simpler competitions usually attract more social interaction and involvement.
6. Voting contests
You can try posting a series of photos to Instagram and have users vote on their favorite in the comments for a chance to win a small reward if you want to get some quick reviews or just improve interaction. You can get your audience to vote on something specifically relevant to your brands, such as their favorite product or variant, or something more abstract like a desired holiday destination.
Some more Giveaway contest ideas for Christmas Sales:
There are many more contests that can be run over the Instagram platform or any other social media platform to boost sales before Christmas.
You can run a hashtag contest, comment and win a contest, follow and win a contest, post a photo contest by asking them to share a picture on Instagram or Facebook with your product and Instagram holiday hashtag related to your page.
You can even run contests in collaboration.
Collaboration contest increases your customer base because more the organizers more will the participants.
Giveaways can be used to push many useful acts, but there might be none that is quite as powerful as a fan-made content generation. There are many kinds of content that can improve your promotional efforts.
What results you should expect from Giveaways and contests:
Contests are viral and have the potential to generate traffic, leads, and social media followers, as described above. You will have to plan your contests accordingly if you want to accomplish one or more of these goals.
Some examples of contest goals are here:
Boost social media followers
Increase your website traffic
Generate potential leads
Grow your email subscribers
More clients, more sales
Wrapping up:
Each industry has a peak season of its own. For many e-commerce vendors, Christmas is the busiest time of year, Easter sees a massive increase in chocolate sales, and Mother’s Day and Valentine’s Day are popular for florists.
If there is a holiday that suits your product’s increased interest, then running a giveaway is a perfect way to capitalize on the increased interest to attract attention to your product and push action.
You can drop a comment if you have any crazy giveaway ideas or if you have already run a contest on your social media then do let us know how it went.
Every website design has to be proficient and fully functional and achieving this takes expert guidance. There are several important website elements that you need to consider before designing one. Be it a blogging website, social media, eCommerce, or a portfolio, you need to keep the design eye-catching.
Efficient website design may be the difference between a new conversion and a failed chance, whether the purpose is to raise brand recognition or to sell a product or service. Your website is how consumers learn what your brand is all about. For a website, the last thing you want is to discourage site visitors from being customers.
Below are some important website elements that will help you when considering your next website design.
Choose a domain name and web hosting wisely
The most important website element for your success is to select the correct domain name for your website before the design and development. If you choose the wrong domain name, converting later without damaging your brand and search rankings can be a hassle.
That’s why selecting the right domain name from the start is extremely important!
Don’t get tricked for low price domains but stick with .com and you can use keywords while looking for a domain name. You can take web hosting from a reliable source.
Identify your target audience
Targeting a particular market does not mean that you exclude individuals that do not meet the requirements. Instead, focus marketing enables you to concentrate your marketing budgets and brand message on a particular demographic that is more likely than other markets. This is a way of reaching potential customers and creating a business that is far more accessible, efficient, and effective.
Checkout your competitive companies and brands, analyze your products, and optimize the product designs, make a user persona, and do not forget to consider the physiographic behavior of your target customers. Recognize and understand the demand for the implementation of a better website design element.
Mobile Responsive is the top priority
Around 5.2billion people use mobile phones and out of which 3.5billion use a smartphone. This number itself defines the significance of a mobile-friendly website. Why do we need a mobile-friendly website?
A mobile-friendly interface makes a site more available.
Improved experience with consumers.
A responsive design of websites is cost-effective.
A responsive mobile website improves revenues.
A mobile-friendly website ranks well in Google search.
Interactive Web design and layout can compel
Rising numbers of UX / UI designers are now adding interactive and dynamic components to their websites, such as hover states, audio or video media, scrolling interactions, and more, in the anticipation that the interactive elements will attract and inspire more audiences to read and engage with the content of the site.
Visitors would be confused while waiting for a website to load. Nearly half of web visitors expect a site to load in 2 seconds or less, and within 3 seconds they might leave a site that is not loaded. It will help load your site faster by optimizing image sizes.
Hence, it is important to optimize your website’s loading time.
Write impressive content
Both great architecture and great content provide a powerful web design. Great content can attract and influence tourists by turning them into customers using persuasive language.
You can write blogs, tell your brand stories to build customer’s loyalty and trust.
Content writing makes it possible for your brand to create coherent pieces of data. Consistency is one of the important factors in deciding your company’s growth and success, especially in brand messaging.
Navigate your visitors with Call to action
Another key element on a website is the call to action, serving as a signpost that lets the user know what to do next. The user may not know the next steps to take to buy a product or sign up for a newsletter without a specific CTA and is likely to leave the web without accomplishing their mission. How CTA can help you optimize the consumer decision-making process is discussed in this blog.
Social Media is the key
Many companies claim that just getting their own website is enough to stand out from their rivals, but the platform would still struggle to attract a significant percentage of the people who use the internet to look for new businesses without a Facebook page to support it.
To increase brand awareness, add social media share links on your blog posts and product page so that the user can share the link. Social media is an important website element to establish a brand’s identity.
Also, you can add your social media platform icons which can redirect the customer to your social media pages.
FAQs and Contact Information Page
FAQs: Companies can clearly not afford to keep clients waiting in this hyper-competitive environment. In addition, products and services are also correlated with queries that occur frequently in the thoughts of users multiple times. Businesses should also ensure that they have a dedicated Frequently Asked Questions page that covers all the basics of their company, website, product(s), and/or service(s).
Contact Information: It is important that your website shows extensive contact details prominently on your website. This is a strong strategy for improving the reputation of the organization.
SEO is an important website element
In the world, about 96% of netizens search on Google when they are looking for something be it a synonym or a service. So, in the first few results of a Google search, all websites buckle down on their SEO to turn up. An important step in developing a website is to establish a responsive website.
The bottom line
Business owners from all sectors can maximize their chances of a successful website project by keeping these ten factors in mind, ensuring their expectations are met and the overall design supports their business objectives.
Interested in getting more tips and tricks for necessary website elements and design ideas? Subscribe to our newsletter for daily updates on eCommerce. For any eCommerce website development assistance, you can write to us at knowband@support.com.
Instagram Stories have already marked a significant shift in the way we create, share, and interact with content on social media. This style of content is fun, casual, and quick-fire and it’s being rolled out on a massive scale.
People are already using Instagram for marketing purposes and many are running their businesses on Instagram itself. It is important to have followers for increasing engagement on your product page. We already know how important is #hashtag when it comes to social media especially Instagram. After the launch of Instagram Reels, the business marketer got another opportunity to display their products and portfolios.
In this blog, I am going to discuss how Instagram reels work. Firstly, what is this new feature? Secondly, how Instagram reel can benefit business marketing? Lastly, How to create an interesting reel? Let’s get started:
The Instagram reel allows the user to make captivative, fun, and short video clips that can be posted as a reel, a story, or in the news feed. Reels in the Explore section will showcase Instagram’s best trending culture. Discover an entertaining customized selection of reels made by anyone on Instagram. You can easily like, comment, or share a reel with your friends if you love it.
Instagram Reels in Business Marketing
I will be giving you 7 ways how you can use the reels for your business marketing? But before explaining that I would like you to explore the trending reels and learn how others are doing it. It is always good to learn from others when you are jumping into something you never did before.
Make a Tutorial Clip
If you are into education not the real lecture or whiteboard tutor, instead you’re doing tutorials or step-by-step videos for products or tips in your industry, certainly, Reels can create videos of a similar style.
Give some Pro Tips
Are you already into digital marketing or an expert in your field? Then, Instagram reels can be a good platform for giving some pro tips and advice to the world. Make a short clip and do not forget to put Call-to-Action message clearly into your content.
A DIY on Reel
A “Do It Yourself” video clip can be made with Instagram Reel. DIY’s are most watched and people like exploring new ideas of building, modifying, or repairing things without the direct aid of experts or professionals.
Best way to Display Outfits
A fashion influencer or a Merchant business owner can display as many outfits as possible in one short clip. Keep the device in one place and divide the clip into multiple parts. This will create an appealing display video for your outfits.
Why not a Behind the Scenes Clip?
It is fun watching behind the scenes videos. You can make one for your IGTV tutorial which you have recently posted or for a YouTube video of your food channel. this is a great idea!
Product Demo
Are you an Influencer who promotes other products? Is your company launching a new product? Take the advantage of Instagram Reels. Make the product demo and let people explore it in their feeds.
Product Assembly
If you own a furniture business then make a reel for the product assembly. Not just furniture but a product assembly reel can be made for any object which appears as a Jig-Sa to the people.
How to Create Your First Reel on Instagram?
A few Reels updates coming at you:
🤳 Create a reel up to 30 seconds ⏱ Extend the timer to 10 seconds when you’re recording 🎬 Trim and delete any clip pic.twitter.com/kVrCEnvC55
It’s easy to create your Reels on Instagram App but it only supports the mobile device.
You need to follow these basic steps:
Record your video with reels or use a pre-recorded video clip or a sequence of clips not more than 15sec
If you record without audio, choose a popular song or borrow the audio of someone else’s video but do not prejudice the Copywrite rights.
Edit your video using the built-in Instagram editing tools, like time-synced captions, filters and transition overlay.
Let the world see your reel as stories or news feeds!
Final Thoughts
Marketers and businesses must adopt a new strategy. In the era of digital marketing, platforms are constantly changing. Social media managers and marketers need to be flexible and willing to learn constantly. I can’t say this is the best possible option but you can give it a try with your old video clips or a bunch of photos to test the results.
As I said earlier, explore more before making one for your own business. It does have some limitations for business accounts like the audio functionality is not available but you can figure out a way to make your video more interesting and engaging.
If you have any tips and advice and you are going to try it after reading this then please write a comment below and let me know how it went? Make a film, edit, upload, and have fun!
Gen X, Millennials, or Gen Z, you will find people of all three generations on social media platforms like Facebook, Instagram, Twitter, etc. And I guess I won’t be wrong to say that your target audience also falls under the age group of these generations.
Facebook and Instagram have over 2.6 billion and 1 billion monthly active users, respectively, making them two of the largest social media sites. With such a vast majority of people connected to social media, there remains no question as to why your business requires a social presence. Moreover, marketing on social channels has grown rapidly over the past couple of years.
Besides the numbers, let’s take a look at the six important reasons that highlight why your business needs a strong social presence.
1. Builds Brand Awareness
Whether you have just started your online business or it is booming already, it’s a wise idea to mark its presence on social media platforms. Not only it increases brand recognition but also helps you build your community on popular social networks.
Social media is a perfect place to showcase the audience what your brand is about and allows you to connect with your audience on a personal level.
2. Humanizes Brand
The ultimate goal of any business is to drive traffic to their website and get sales. This seems valid from a business perspective but it’s important to know that human nature draws us towards things that are relatable; to which we could connect.
Social media bridges that gap. Having a social presence provides you with the opportunity to create a friendly atmosphere where people feel familiar and interact with your brand like it’s a part of their day-to-day life.
People like to engage, and when they notice that you are trying to build communication instead of being promotional every time, it further increases their liking towards your brand and this is what can make it stand out from your competitors.
3. Targeted Advertising
One of the best things that social media brings to the table is targeted advertising. Unlike traditional advertising where you cannot narrow down your audience, having a social presence provides you with the opportunity to reach out to the desired audience.
You can break the audience by their gender, age group, location, interests, etc. This ensures that your ad is getting delivered to the relevant audience which also improves your cost-per-click rate. Thanks to tools like Google Analytics and Social Native which has the capability to track social activities, it makes easy to analyze our target audience.
4. Competitive Edge
While you are here thinking why your business needs a strong social presence, your competitors present on social media are already eating away your potential customers. They are putting their time, money, and everything to get the customers on their side.
Having a social media presence gives you a competitive edge and with your social media marketing strategies and activities, you can outperform your competitors and turn the tables.
5. Capture Leads and Boost Sales
Marketers consider social media a powerful tool to generate leads. It is immensely used worldwide. If you are not utilizing those platforms, you are missing out on an opportunity to acquire leads and scale-up your sales.
Social media giant Facebook lets you open your shop on the platform. With a Facebook store, you can allow the audience to browse your store products even without being present on your website.
6. Real-Time Information
Social media is not just limited to entertainment or marketing purpose. In fact, it’s becoming a source of information for people. Any changes or updates made by a Brand are mostly confirmed by their social media pages.
You can also interact with your audience by bringing them the news, offers, sales or any other information related to your business.
Final Thoughts
If you do not mark your social presence now, you will be deprived of so many benefits which your competitors are already enjoying. The world is evolving, so should you!
Website traffic is an integral part of any eCommerce business. Without it, the business holds little to no value. Is there any point of having a website if it is not receiving any traffic?
No web traffic means no customers, and hence no sales.
What is Web Traffic?
Web Traffic or Website Traffic is the number of web users who visit your website. Any time a visitor lands on your website, it counts as a visit or a session.
Website owners or marketers try various strategies to increase the traffic on their website, and today in this article, we will be talking about those tactics. I will be covering 7 simple yet effective ways to increase website traffic.
How to Boost Website Traffic?
Take a quick look at the 7 important tips that I will be sharing with you.
On-Page SEO
Social Media
Paid Advertisement
Start a Blog
Write Quora Answers
Guest Blogging
Email Marketing
1. On-Page SEO
This might seem an obvious one but cannot be overlooked. If there’s one thing that matters the most when it comes to increasing the website traffic, it is the On-Page SEO. I mean SEO is all about driving traffic to your website.
If your website is SEO-optimized, you can expect quality organic traffic. So, make sure that all your web pages are optimized for search engines which will make it easier for the search engine bots to crawl your website, understand your niche and put your website in front of those web users whose queries match your business offerings.
2. Social Media
Promoting content is as important as creating it. How would people know that your brand even exists if you are not promoting it much or not leveraging the platforms which could help you in driving traffic to your website?
Social media is arguably the best platform to boost your website traffic. Facebook and Instagram can prove ideal if you are into B2C business whereas Twitter and LinkedIn are more beneficial for B2B businesses.
If you haven’t marked your presence yet on social media, now is the time. Your competitors there are already driving a handsome amount of traffic on their website through social media.
Paid advertisement is also one of the ways to promote your website in front of a large audience and driving them to your website. It becomes crucial if you have just started out your online business because you need to spend some bucks to get your brand noticed.
Google Adwords is one of the best tools that will help you with search engine marketing. You will have to bid for the keywords that you want your website to rank for, on the top in the search engine.
Besides you can also take help of social media ads such as Facebook Ads and Instagram Ads. Make sure to target the right audience, which means the right age group and the right regions where you want to display your ads.
4. Start a Blog
A majority of websites have a blog section, and you should have it too. Start a blog as soon as possible.
When you focus on topics around your niche and start writing about them, you have a very good chance of ranking your blog posts on the search engine and driving traffic through it, considering that the content is of high quality and contains the required keywords.
Later, you can promote your posts on various platforms and bring the audience to your blog.
5. Write Quora Answers
Quora is one of the popular Q&A platforms where people ask different types of questions and seek answers for them. It is very likely that your niche’s audience is already there and looking for some answers which you could provide.
Create a Quora profile, search questions related to your niche and start answering them. One thing to keep in mind that Quora is a platform to discuss, not to promote, So, keep your answer as genuine as you can. Write detailed answers, add a link to your website without sounding promotional.
If Quora identifies that you are there just to promote your business, they will block you from their platform.
6. Guest Blogging
There are many websites over the Internet that allows Guest Blogging. It provides a great opportunity for you to attract the audience of those platforms to your website. Besides, it enhances your brand image as well.
Reach out to a guest blogging website. Tell them that you want to create content on their platform. Just follow their guidelines and you won’t find any problems.
7. Email Marketing
Every small business follows email marketing. If you have a good number of email subscribers, you can drive a decent amount of traffic on your website.
Focus on building your email list. Acquire email address of your visitors and then send them newsletters, marketing emails, offers and promotions or other important information and bring them on your website.
Final Thoughts
There is no fixed limit to the number of ways to increase your website traffic. As I earlier said, businesses try and implement multiple strategies to boost the traffic on their website.
Keep looking for different ideas and do whatever you feel can be helpful in bringing users to your website.
Social media platforms are emerging as a new stage for eCommerce and retail companies to market their brands.
Just think about the last time you visited an eCommerce website to buy something, went to the check-out page, stepped back, and left the cart abandoned.
However, we can say either you were in no mood to purchase the product or you stepped back because of expensive shipping charges or got baffled with the super tricky checkout process.
According to Statista, 69.23% is the average cart abandonment rate for online shopping which clearly shows the slipping off of potential leads you have been continuously hustling down the line. However, there could be many reasons for the incomplete conversion of your potential leads.
How social media can help you out?
Social Media is a great tool and the most popular way of promoting your business or brand in between audiences. Today, every individual is present on at least one social media platform. In fact, 86% of the people follow the social media handles of the brands they want to get associated with. Still, these brands are unable to generate great revenues by leveraging the benefits of social media. So, how social media could help you out in achieving your sales targets?
Today’s generation is dependent on technology for the latest updates and offers and also wants great support in favor. This makes social media play a crucial role in promoting these brands either small or large, in fact, social media also serves in promoting well-established industries too.
Well, let’s take a ride through some of the ways in which social media can help you to boost up your sale are as follows:
1. The Hashtag Game:
It’s the best way to stand out from the competition and appear on the top of the list in any hashtag look searched out by your potential customers on social media platforms. Many organisations are working on the same strategy by keeping the hashtag game consistent. If you are planning to launch a new product or coming up with some new scheme, there is no need to hesitate in adding multiple hashtags as it will provide you transparency from other brands.
Make sure to use the closest and related hashtags that represent your business’s core interest as clear as possible. Confusing customers by using irrelevant hashtags could also lead you to the pitfall of your business sales. Utilise the hashtags wherever needed and stick to one medium only.
2. Disseminate deals via Social Media:
Social media works great in broadcasting the latest deals you have come up with. Offering an extraordinary price on your products but just for a limited time. This will attract customers to your website and compel them to go for instant purchase. Reveal the deal to generate some amazing leads on your online eCommerce store but be sure not to reveal the exact time frame of the same.
This strategy will assure you that customers will regularly check their feeds for some latest deals and offers and also could visit your social profile to know some more glimmer deal. Since many customers will visit to your online store so be prepared for heavy traffic on your website.
3. Offer discounts and coupons:
Coupons can help you sell more products as individuals always try to look up for the best deal and discounts on the products. Offering a coupon could attract customers towards your product and will help you convert your traffic into potential leads. You can facilitate your customers by providing them coupon code that is only accessible to the individuals who have liked your page on social media platforms like Facebook or followed you on Instagram or twitter etc.
The above methods are truly functional and will surely attract huge amount of audience through social sites to your brand store. This will lead to an increment in a number of supporters and followers.
4. Provide free shipping:
Free shipping is a blessing for every individual out there. If we believe Statista, 73 percent of respondents stated that free delivery greatly impacts their decision to purchase an item online. Shipping charges are the top reason behind cart abandonment as customers don’t want to pay delivery charges. So try to provide free shipping to your social media followers and grab the maximum leads. Make sure to provide the free shipping on any festival occasions as it is the season of maximum sale and this can help you in generating huge revenues and profits through social media platforms.
5. Exercise Giveaway contests!
This is the most attractive way of luring your customers towards your website as it could efficiently return you a good amount of revenues. Perform a giveaway contest on your social media page that requires individuals to sign up on your brand store. This exciting way would definitely increase the possibility to produce new leads. These contests provide good offers and discounts which incorporate a motivating force in customers to go for instant purchase and take your business to a new horizon!
The individual should be able to choose in between three distinct modes of a similar subject and enter to win the prize. This strategy is not only to generate leads or serve as an acknowledgment of the brand, but it also enables to expand the social stage online. Make sure that each individual who enters the advancement must like the Facebook page to look at the endowments.
6. Post Multiple pictures:
Whenever you post a picture on social media platforms like Facebook or Instagram, it’s obvious to get a reaction. You can urge your followers to like share and comment on your daily posts and feed. Facebook simply actualised another calculation that will re-post a connection each time somebody remarks on it. It’s important to remain consistent towards social media posting. Posting a picture implies more presentation and information about the product. Getting a huge number of “likes” prompts more individuals towards your post, so make sure to post multiple pictures of your products with each advancement you post.
7. Increase your exposure on Social Media Platforms:
It’s important for a seller to mark their presence on a social platform. They should ask their customers to follow and share their social media profile. It’s a meaningful way of connecting to online networking accounts, which can result in a higher conversion of leads. This is the most incredible method to get the word out.
You should also generate your email signature on your blog entries, press releases or pamphlets. It eventually acquires followers which helps you to find out more business deals and resulting in a huge chunk of profits.
Over to You:
The above mentioned points are some of the effective ways in embracing the standards of your brand store online. However, it would also help you in grabbing some good leads on your plate. So, start working from the day itself by luring your customers with various discounts and offers through your social media handle. Regardless of whether you owe a local store or an eCommerce store, creating your profile on social media platforms is very important. It encourages your brand among huge number of audience to generate good sales and revenues.
How KnowBand can help you?
KnowBand is a technical solution provider specifically for eCommerce platforms. The extensions provided by us are loaded with multiple features which helps in the full fledged development of your eCommerce store. KnowBand offers multi vendor Marketplace Extensions which enables you to convert your eCommerce website into a Marketplace like eBay, Etsy, Walmart, Amazon etc. It is available for different CMS platforms like PrestaShop, Magento, Magento2, OpenCart
Key features of Multi vendor Marketplace are following:
Manage sellers
Approval configuration
Manage the commission from the sellers
Customised e-mail templates for notification
Product management
Compatible with Mobile App of the same Multi-Vendor Marketplace.
