Tag: Instagram

The Ultimate Guide to Efficient Layout and Web Design for eCommerce Store

From the product page to contact forms, every single aspect of your website could potentially lead to a user’s decision to make a purchase. If you want to create trust with your clients, investing in a professional website is a must, and improving that trust is essential if you want your e-commerce store to succeed.

When building an e-commerce website, web design is critical. Successful web design for e-commerce is all about using the appropriate colors, fonts, pictures, words, and graphics to attract visitors to make a purchase. The design of your e-commerce website should attract prospective customers, provide an excellent user interface, and show your shop in the best light.

1.                 Think Like a website visitor

Your website should not have any content which makes them feel uncomfortable when you expect them to share sensitive information like credit card details. The point is, if you want your visitors to take you seriously, you need to convince them that you take yourself seriously, and competent web design is the best way to do that. Optimize the checkout page design from a visitor’s point of view.

2.                 Keep it Simple

The web design of the checkout page plays a pivotal role because it is the page that decides your fortune. Try to keep the design of the checkout page simple. Utilize maximum white spaces while designing the checkout page but keep it clean. Various layout designs are available for making the One Page Checkout appear clean, easy to navigate, which makes the purchase easy no matter what you are selling.

3.                 Show relevant Product Image on Checkout Page

In the world of web design, it is observed that photos improve conversions and that is even more true when it comes to e-commerce. If there are no pictures of the product they choose to buy (or only a single picture of poor quality), they will feel more reluctant to make the purchase, and as a result, the conversions will tank.

No one is going to buy the sight of a commodity unseen. You need to show them what they’re buying through high-quality product images if you want people to purchase your product.

4.                 Use color as an advantage

Different colors inspire different feelings and every color has its significant emotion attached to it. Play with those emotionally inspiring colors while designing your website pages to make your customers feel attached throughout the shopping. Use scale, contrast, and harmony to make it more appealing.

You can add bright and colorful buttons like red for the ‘buy now’ button which is well known for excitement and passion. The point is, color is one of the most important tools in your design toolbox, and it can have a major effect on your e-commerce design if you know how to use it.

5.                 Have a systematic approach:

Whether you are using a single page checkout or a multiple-step checkout, the web page design of the checkout page should have indicators that navigate the customer to the next step and informs them about the progress of the process.

On both, One Page Checkout and Multi-Step checkout, it’s useful to place a progress meter while making the layout design. If you place all of the elements on one page, it looks interactive. Studies suggest that the systematic approach by delineating the stages lead to higher conversions.

6.                 Use Security badges

People, especially new visitors, often question the security level of a website. They do not easily trust a website and often feel a little skittish sharing their payment information. Make them feel that the website is trustworthy and that their payments are safe. Show them the security badges to build faith. It may include the payment choice logos, Norton, McAfee, Padlocks security badges, or even a short text that reads ‘Quick and safe payment’.

The website should be designed keeping this in mind and do not forget to take an SSL certificate because a secured website can maintain trust throughout.

7.                 Don’t distract expected clients

After all the efforts you have put to entice the customer, do not distract them when they are about to make the final checkout. Every eCommerce web design includes functionality for showing relevant products for cross-selling.

Displaying related product images on the checkout page can put a full stop to the potential lead. This can be a distraction if not done right. Avoid doing any such mistake which can cost you a potential customer.

8.                 Optimize and make it mobile responsive

It is official now, as the most common way to browse the inter-webs, mobile has surpassed desktop and also shopping requires that.

If you want to catch consumers who want to shop on their phones or tablets, you need to ensure that your website design is completely mobile responsive. Millennial prefer mobile shopping and a checkout page which is not mobile responsive and slow loading can kill conversion. Make web design and UI mobile friendly.

9.                 Consider using One Page Checkout

A clunky checkout page can kill conversions and sales. You need to make the process of buying as easy, straightforward, and pain-free as possible to accomplish your goal.

Consider using One Page Checkout and make it crystal clear about the procedure: what data you need to process the transaction (and where they need to enter it), the various delivery options available (and how much they cost), and what to do in case their order is troublesome or they need to make a return. When the purchase is complete, guide your clients to a confirmation page so that they know it’s all gone through.

One Page Checkout offers Guest checkout, social login, multiple layout options, several payment gateways, shipping choices, and much more. Its layout design appears to be simple. You can replace the existing checkout page with One Page Checkout which specially designed to make the process simpler.

10.           Allow Guest Checkout

A mandatory registration before purchase seems annoying. You can make the registration process optional for the visitors with the One Page Checkout by giving Guest Checkout as a choice. Having a popup saying ‘Sign in to build an account is irritating!!’

People on the One Page Checkout would like to share information to keep the track of shipment. If a user is in a rush, then you can help them buy in less time with guest checkout. The One Page Checkout module allows your clients to checkout from the checkout page as visitors.

Wrapping Up

It can be tricky to design an e-commerce website and the checkout page, but now that you know the top e-commerce checkout page web design tips, you have everything you need to design a website that not only looks great but converts like crazy.

Then what are you waiting for? Redesign your website and give a new look to your online store with these tips. Contact us at support@knowband.com for any eCommerce support.

Recommended Read:

How to Boost Your Christmas Sales with Giveaways and Viral Contests

The holiday season is at its peak and taking advantage of Christmas sales is not creepy at all. You just need to adapt some savvy marketing tactics like giveaways and viral contests to grow your business this Christmas.

Witty start-ups are taking advantage of the boom of mobile technology and social media to reinvent tired business models while existing brands such as Amazon and ETSY are aiming to target the millennials with wearable technology.

Think again if you think that such creativity is just the realm of nimble start-ups or major brands. It is equally a case of innovation for small businesses and newly launched e-stores, with mobile disruption spreading into the business industry.

This Christmas you can uplift your sales using social media pages by running viral contests and giveaways.

The trend towards Christmas or occasional giveaways and viral contests represent a huge opportunity for small online businesses to grow their very audience right up to the last minute and this will eventually increase your sales.

But only businesses with the right technology in place will be able to take advantage of this.

What is a Giveaway?

A giveaway is an act or an example of giving away something. The giveaway, especially a gift or premium is given with every new subscription to a magazine or a page. People often run them to increase their followers and to increase brand awareness.

You run a contest or give a gift to the person who completes the task. Running a giveaway is always an excellent strategy for someone trying to reach a new audience, engage their followers, generate leads, and drive an effectively infinite array of powerful acts that will help you achieve success and achieve your business goals, no matter what industry you work in.

How do Giveaways and viral contests work?

This Christmas, you can run a giveaway on your social media page like on Facebook, Instagram, or Twitter. This is how people run giveaways on Instagram. They will ask you to follow some steps like reposting their post in your story, tag a few of your friends and like your posts, etc.

How are you nurturing your viewership?

People do not like to buy from new brands; they prefer buying from personal recommendations.

And how do you get your brand referred to and recommended by people?

This method of discovering and cultivating the traffic into raving fans usually includes:

  • Creating advertisement traffic, content blogging, organic social posting, etc.
  • Capturing the email address for that traffic and retargeting them
  • Bringing up the leads.
  • Eventually, after weeks, converting the person with email or followup

The ‘Prize’ should be worth the efforts

A list of things you need to remember when choosing your contest or giveaway award for Christmas sales is below.

  1. Is it attractive and unique? If they miss out on this once in a lifetime chance, would people be upset?
  2. Are they shareable? A clothing store, for instance, could give away $1,000 store credit or they might do a personal shopping spree. The winner will be fitted, sized and styled and it would be very special. What one do you think is easier to share?
  3. How precious is the prize? If the grand prize was a $5 phone case, you wouldn’t share a contest with your buddies, but you would put in the effort to make the prize a personalized phone case and headsets. It doesn’t have to be a value either you want a high perceived value to be targeted at.

This Christmas, run viral contests with giveaways

Instagram competitions in a short period of time and with little effort will help you maximize your follower count.

Of course, there are other ways to gather more followers, but to raise brand awareness; you want to use every instrument in your arsenal.

Contests on Instagram will also help you gain more engagement.

Compared to standard’ content, posts related to Instagram contests appear to receive around 64x more comments and 3.5x more likes.

Best practices for running Instagram contests and giveaways

You need to be aware of some major best practices before you run your first contest.

Failure to understand these best practices may mean you’re going against Instagram’s guidelines.

It could also lead to lackluster results being generated by your contest, which can equate to a lot of wasted effort.

But what are the best practices like these?

The first is to ensure that a consistent and thorough outline is written for your contest.

When writing your content outline, make sure to cover:

  • Set the RULES
  • The ELIGIBILITY criteria
  • Any LIMITS on who is eligible to join
  • The PRIZE
  • DEADLINE for the contest
  • When the winner is revealed

Doing it this way makes it easier for you to remain on the right side of Instagram’s promotion guidelines. Some of the pretty Giveaway ideas are discussed below:

List of some contest and giveaway ideas to cater more

1. Invite by a tag

Ask your existing followers to tag a friend in the comment section or you can ask them to follow your page.

They can enter the competition and become eligible to win the prize.

This contest format does a fantastic job of expanding the organic scope of your profile.

That’s because they’ll actually get a notification until people are tagged by others.

These individuals will then search your profile and probably become a follower.

Instead of asking people to tag someone randomly, you might recommend that they tag someone they think deserves to win instead.

The winner of the contest for this type of format would be the person who has been tagged, and not the person who left the original comment. Follow us on social media. View our last video and follow the steps.

2. Repost and win

On Instagram, you can run giveaways that enable users to repost the giveaway announcement on their own feed.

Just make sure you have them add a defined hashtag and tag you in the post so that you can track entries.

For Christmas holiday sales, this is a perfect way to attract a wider audience to your brand and competition, build visibility, and kickstart customer relationships.

The downside of this form of the giveaway is that constant reposts can seem spammy, and Instagram does not actually have a native way of reposting images.

3. Like and comment to win

Source: Instagram

The simplest form of giveaway that you can run on Instagram is one that users can join by liking your message, following you on Instagram, and tagging a comment with their friends.

These are all fantastic ways to increase interaction, grow your followers, and introduce your brand to a wider audience, of course.

4. Selfie contest

You ask people to post a picture of themselves with a selfie contest while they use your product, or with the product in the background somewhere.

This contest format is particularly useful for a company because it helps to teach potential customers how to use a product. It’s a great type of content created by users.

Create a distinctive hashtag while writing the description for a selfie contest and then ask people to use this hashtag if they share their images.

By looking for the hashtag on Instagram, you will find the photos people have submitted for this contest.

Select the photo that you feel is best at the end of the contest.

5. Run Challenge Contest

A challenging contest will work wonders if you are in a place where you need to put together a contest in a short period of time.

In this competition format, you only need to come up with a simple challenge for individuals to face, and the individual who solves the challenge wins.

There’s no need for the challenge to be complex. In reality, simpler competitions usually attract more social interaction and involvement.

6. Voting contests

You can try posting a series of photos to Instagram and have users vote on their favorite in the comments for a chance to win a small reward if you want to get some quick reviews or just improve interaction. You can get your audience to vote on something specifically relevant to your brands, such as their favorite product or variant, or something more abstract like a desired holiday destination.

Some more Giveaway contest ideas for Christmas Sales:

There are many more contests that can be run over the Instagram platform or any other social media platform to boost sales before Christmas.

You can run a hashtag contest, comment and win a contest, follow and win a contest, post a photo contest by asking them to share a picture on Instagram or Facebook with your product and Instagram holiday hashtag related to your page.

You can even run contests in collaboration.

Collaboration contest increases your customer base because more the organizers more will the participants.

Giveaways can be used to push many useful acts, but there might be none that is quite as powerful as a fan-made content generation. There are many kinds of content that can improve your promotional efforts.

What results you should expect from Giveaways and contests:

Contests are viral and have the potential to generate traffic, leads, and social media followers, as described above. You will have to plan your contests accordingly if you want to accomplish one or more of these goals.

Some examples of contest goals are here:

  • Boost social media followers
  • Increase your website traffic
  • Generate potential leads
  • Grow your email subscribers
  • More clients, more sales

Wrapping up:

Each industry has a peak season of its own. For many e-commerce vendors, Christmas is the busiest time of year, Easter sees a massive increase in chocolate sales, and Mother’s Day and Valentine’s Day are popular for florists.

If there is a holiday that suits your product’s increased interest, then running a giveaway is a perfect way to capitalize on the increased interest to attract attention to your product and push action.

You can drop a comment if you have any crazy giveaway ideas or if you have already run a contest on your social media then do let us know how it went.

So, Happy Holidays!

Recommended Read:

Top 10 Important Website Elements You Must Keep an Eye On

Every website design has to be proficient and fully functional and achieving this takes expert guidance. There are several important website elements that you need to consider before designing one. Be it a blogging website, social media, eCommerce, or a portfolio, you need to keep the design eye-catching.

Efficient website design may be the difference between a new conversion and a failed chance, whether the purpose is to raise brand recognition or to sell a product or service. Your website is how consumers learn what your brand is all about. For a website, the last thing you want is to discourage site visitors from being customers.

Below are some important website elements that will help you when considering your next website design.

  1. Choose a domain name and web hosting wisely

The most important website element for your success is to select the correct domain name for your website before the design and development. If you choose the wrong domain name, converting later without damaging your brand and search rankings can be a hassle.

That’s why selecting the right domain name from the start is extremely important!

Don’t get tricked for low price domains but stick with .com and you can use keywords while looking for a domain name. You can take web hosting from a reliable source.

  1. Identify your target audience

Targeting a particular market does not mean that you exclude individuals that do not meet the requirements. Instead, focus marketing enables you to concentrate your marketing budgets and brand message on a particular demographic that is more likely than other markets. This is a way of reaching potential customers and creating a business that is far more accessible, efficient, and effective.

Checkout your competitive companies and brands, analyze your products, and optimize the product designs, make a user persona, and do not forget to consider the physiographic behavior of your target customers. Recognize and understand the demand for the implementation of a better website design element.

  1. Mobile Responsive is the top priority

Around 5.2billion people use mobile phones and out of which 3.5billion use a smartphone. This number itself defines the significance of a mobile-friendly website. Why do we need a mobile-friendly website?

  • A mobile-friendly interface makes a site more available.
  • Improved experience with consumers.
  • A responsive design of websites is cost-effective.
  • A responsive mobile website improves revenues.
  • A mobile-friendly website ranks well in Google search.

  1. Interactive Web design and layout can compel

Rising numbers of UX / UI designers are now adding interactive and dynamic components to their websites, such as hover states, audio or video media, scrolling interactions, and more, in the anticipation that the interactive elements will attract and inspire more audiences to read and engage with the content of the site.

Optimize your landing page and product page content for better user engagement.

  1. Optimize website loading time

Visitors would be confused while waiting for a website to load. Nearly half of web visitors expect a site to load in 2 seconds or less, and within 3 seconds they might leave a site that is not loaded. It will help load your site faster by optimizing image sizes.

Hence, it is important to optimize your website’s loading time.

  1. Write impressive content

Both great architecture and great content provide a powerful web design. Great content can attract and influence tourists by turning them into customers using persuasive language.

You can write blogs, tell your brand stories to build customer’s loyalty and trust.

Content writing makes it possible for your brand to create coherent pieces of data. Consistency is one of the important factors in deciding your company’s growth and success, especially in brand messaging.

  1. Navigate your visitors with Call to action

Another key element on a website is the call to action, serving as a signpost that lets the user know what to do next. The user may not know the next steps to take to buy a product or sign up for a newsletter without a specific CTA and is likely to leave the web without accomplishing their mission. How CTA can help you optimize the consumer decision-making process is discussed in this blog.

  1. Social Media is the key

Many companies claim that just getting their own website is enough to stand out from their rivals, but the platform would still struggle to attract a significant percentage of the people who use the internet to look for new businesses without a Facebook page to support it.

To increase brand awareness, add social media share links on your blog posts and product page so that the user can share the link. Social media is an important website element to establish a brand’s identity.

Also, you can add your social media platform icons which can redirect the customer to your social media pages.

  1. FAQs and Contact Information Page

FAQs: Companies can clearly not afford to keep clients waiting in this hyper-competitive environment. In addition, products and services are also correlated with queries that occur frequently in the thoughts of users multiple times. Businesses should also ensure that they have a dedicated Frequently Asked Questions page that covers all the basics of their company, website, product(s), and/or service(s).

Contact Information: It is important that your website shows extensive contact details prominently on your website. This is a strong strategy for improving the reputation of the organization.

  1. SEO is an important website element

In the world, about 96% of netizens search on Google when they are looking for something be it a synonym or a service. So, in the first few results of a Google search, all websites buckle down on their SEO to turn up. An important step in developing a website is to establish a responsive website.

The bottom line

Business owners from all sectors can maximize their chances of a successful website project by keeping these ten factors in mind, ensuring their expectations are met and the overall design supports their business objectives.

Interested in getting more tips and tricks for necessary website elements and design ideas? Subscribe to our newsletter for daily updates on eCommerce. For any eCommerce website development assistance, you can write to us at knowband@support.com.

Recommended Reads:

How to Use the Newly Launched Instagram Reels for Business Marketing

Instagram Stories have already marked a significant shift in the way we create, share, and interact with content on social media. This style of content is fun, casual, and quick-fire and it’s being rolled out on a massive scale.

People are already using Instagram for marketing purposes and many are running their businesses on Instagram itself. It is important to have followers for increasing engagement on your product page. We already know how important is #hashtag when it comes to social media especially Instagram. After the launch of Instagram Reels, the business marketer got another opportunity to display their products and portfolios.

In this blog, I am going to discuss how Instagram reels work. Firstly, what is this new feature? Secondly, how Instagram reel can benefit business marketing? Lastly, How to create an interesting reel? Let’s get started:

What is Instagram Reel?

It’s been a month when Instagram introduced reels in the year 2020, no doubt they snagged this interesting idea from the popular competent app TikTok. From a survey, 9 out of 10 Americans think Instagram Reels is similar to TikTok.

The Instagram reel allows the user to make captivative, fun, and short video clips that can be posted as a reel, a story, or in the news feed. Reels in the Explore section will showcase Instagram’s best trending culture. Discover an entertaining customized selection of reels made by anyone on Instagram.   You can easily like, comment, or share a reel with your friends if you love it.

Instagram Reels in Business Marketing

I will be giving you 7 ways how you can use the reels for your business marketing? But before explaining that I would like you to explore the trending reels and learn how others are doing it. It is always good to learn from others when you are jumping into something you never did before.

Make a Tutorial Clip

If you are into education not the real lecture or whiteboard tutor, instead you’re doing tutorials or step-by-step videos for products or tips in your industry, certainly, Reels can create videos of a similar style.

Give some Pro Tips

Are you already into digital marketing or an expert in your field? Then, Instagram reels can be a good platform for giving some pro tips and advice to the world. Make a short clip and do not forget to put Call-to-Action message clearly into your content.

A DIY on Reel

A “Do It Yourself” video clip can be made with Instagram Reel. DIY’s are most watched and people like exploring new ideas of building, modifying, or repairing things without the direct aid of experts or professionals.

Best way to Display Outfits

A fashion influencer or a Merchant business owner can display as many outfits as possible in one short clip. Keep the device in one place and divide the clip into multiple parts. This will create an appealing display video for your outfits.

Why not a Behind the Scenes Clip?

It is fun watching behind the scenes videos. You can make one for your IGTV tutorial which you have recently posted or for a YouTube video of your food channel. this is a great idea!

Product Demo

Are you an Influencer who promotes other products? Is your company launching a new product? Take the advantage of Instagram Reels. Make the product demo and let people explore it in their feeds.

Product Assembly

If you own a furniture business then make a reel for the product assembly. Not just furniture but a product assembly reel can be made for any object which appears as a Jig-Sa to the people.

How to Create Your First Reel on Instagram?

It’s easy to create your Reels on Instagram App but it only supports the mobile device.

You need to follow these basic steps:

  • Record your video with reels or use a pre-recorded video clip or a sequence of clips not more than 15sec
  • If you record without audio, choose a popular song or borrow the audio of someone else’s video but do not prejudice the Copywrite rights.
  • Edit your video using the built-in Instagram editing tools, like time-synced captions, filters and transition overlay.
  • Let the world see your reel as stories or news feeds!

Final Thoughts

Marketers and businesses must adopt a new strategy. In the era of digital marketing, platforms are constantly changing. Social media managers and marketers need to be flexible and willing to learn constantly. I can’t say this is the best possible option but you can give it a try with your old video clips or a bunch of photos to test the results.

As I said earlier, explore more before making one for your own business. It does have some limitations for business accounts like the audio functionality is not available but you can figure out a way to make your video more interesting and engaging.

If you have any tips and advice and you are going to try it after reading this then please write a comment below and let me know how it went? Make a film, edit, upload, and have fun!

Recommended reads:

A Guide to Instagram Hashtags in 2021

“Instagram Hashtags are a key to boosting your brand presence on the world’s second-largest social media platform after Facebook (Excluding YouTube and WhatsApp). In this article, we will cover the role of Instagram Hashtags; why they are important, and how to use hashtags in your Instagram posts to achieve productive results.

Hashtags play a major role in your social media marketing strategy. Some of the popular social media platforms where hashtags are of supreme value are Instagram and Twitter. Though you will see people or brands using hashtags on other social platforms as well like Facebook and LinkedIn, they are not as effective as they are on the former two platforms.

What are Hashtags?

A hashtag, denoted by the number or symbol # (hash) is a tag that is used to highlight or add a label to a specific topic, content, or theme. It basically forms a category for all the content falling under a particular hashtag.

For example, in a Brazil vs Argentina Football match, you would find people using hashtags like  #BRAvARG or #ARGvBRA. These hashtags will become a thread for people to have a discussion on that match.

With the latest update of Instagram, you get a maximum limit of 30 hashtags for each post. Along with that, a user can also tag 20 people in their posts.

Why Instagram Hashtags are Important in 2021?

What role do Instagram hashtags play in your marketing? How can they be an invaluable asset for your business promotion on the Instagram platform? Let’s try to find out.

1. Instagram Hashtags help to Build Brand Awareness

The most effective use of Instagram hashtags is to build brand awareness. The primary reason for setting up an Instagram business account is to make the users of that platform aware of your Brand. And to make that happen, you need to make use of hashtags and create your own brand hashtags as well. This is important because if your hashtag contains your brand name, it will appear in the search results when users are searching for something related to your brand.

2. To Increase Product Visibility

Instagram hashtags help a lot in marketing. They provide you with a wide organic reach and can help you promote your brand products in front of a huge Instagram audience, thus increasing your product visibility.

While hashtags might seem interesting, they would not be of any use if they are not relevant. Searches on Instagram are based on Hashtags only. When posting about a product, use Hashtags that you think would display your post in the search results. Think from a user’s point of view, what would they be searching that could make your post appear on the search results.

3. Instagram Hashtags Generate High User Engagement

A study suggests that Instagram posts that contain hashtags achieve 13% higher engagement than posts without hashtags. And the reason is obvious. The more people who see your post, the more interaction you will get. And with higher user engagement, you will get more followers for your Brand.

4. Instagram Hashtags can be helpful for your Marketing Campaigns

Marketing campaigns that focus on user-generated content are completely based on hashtags.

Many popular brands have utilized the power of hashtags for branding. Coca Cola launched a “Share a Coke” campaign in 2011 where they asked people to share their coke moments by using the hashtag #ShareaCoke. The campaign was a huge hit.

You can create similar campaigns for your brand and go viral overnight on the Instagram platform. No paid advertising can beat this kind of promotion.

But it isn’t as easy as it said, especially for a new brand. Prepare a roadmap on how can you make your campaign successful. Most importantly, provide some freebies or gift vouchers in return. If people are not going to get benefited, it would hardly arise their interest.

5. To be Ahead of your Competitors

Know who your competitors are, track what they are doing, what they advertise, what kind of hashtags do they use. This will give you an insight into your competitors and you can analyze their strong points and weak points to make your brand look better than them. Learn what works best for you and what doesn’t. Moreover, hashtags keep changing, so keep a check on the latest trending Instagram hashtags.

Few things that you don’t know about the hashtags

At some point, you may observe that your hashtags aren’t working. Here are some reasons why this happens:

  1. You are using hashtags that are irrelevant to your posts
  2. You’re using banned hashtags
  3. Maybe you are using the same hashtags every time
  4. You’re choosing hashtags that are too broad
  5. You’re using hashtags that are too competitive

Avoid making these mistakes when planning on your hashtags before making any of your next Instagram posts live.

Final Word

If you want to get noticed by the Instagram community, start using hashtags, and use them in the right way so that your content is presented in front of the right audience.

Do you know, you can fetch Instagram content on your e-commerce website as well? Yes, you heard it right. If you own an eCommerce store on the OpenCart, Magento, or Magento 2 platform, you can get this feature by using Instagram Shop Gallery.

Instagram Shop Gallery extension will add an attractive Instagram Gallery section to your website. With the help of this extension, you can display your own Instagram account images and images based on hashtags, and then you can tag or mention your store products on the fetched images, similar to Instagram Shoppable Posts. Do give this a try.

Instagram Shop Gallery extension for OpenCart

Magento Instagram Shop Gallery

Instagram Shop Gallery for Magento 2

If you have any more points to add to this article, do let me know by dropping a comment below. I would like to know your take as well on the Instagram hashtags.

For any query or assistance, reach out to us at support@knowband.com

7 Social Media Trends that may Change the Game of the eCommerce

With over 2.5 billion active social media users worldwide, this platform is one of the greatest rays of hope for the online traders. In addition, this figure is growing 9% every single year. The opportunities are huge and so is the risk. The only way to keep up with the ever-changing market scenario and the cut-throat competition is to stay informed about the market trends. While we are on the doorstep of the third quarter of the year, it is high time for all the marketers to analyze their results and make necessary changes in their marketing strategy.

The social media platform has seen most of the sparks in the recent past and will continue to surprise the marketers in the future. The blog talks about some of the social media trends that will hold the gears of eCommerce in the future. Check them out.

1. Live Streaming

While product videos have always been a USP for the online seller, this aspect is expected to take a leap in the coming year. Taking a shift from the content marketing, the social media platform is expected to see a rise in live video contents. As per a report, approximately 30 – 40% social media marketers have used the interactive video this year. This figure is expected to grow even more in the coming year. One of the statistical reports that give a green flag to this estimation is the fact that live streaming on Facebook reached record-breaking numbers around the globe on this year’s New Year eve. Some of the biggest players in the industry have already pulled up their socks for the huge opportunity, the small and medium enterprises need to gear up for the changing ecosystem.

2. Virtual Reality

Artificial intelligence and virtual reality are undoubtedly the future of eCommerce businesses. This is the talk of the town for over a decade now, but haven’t implementation till the last year. Along with Google and Microsoft, even Facebook is working on this technology for a past few years. This makes inevitable for the eCommerce businesses to make changes in their content marketing strategy. The contents should enable the consumers to compare and visualize the products without getting the touch and feel of the same. This would make it easier for them to take the purchase decision. The introduction of the virtual reality in the social platforms has reduced the dependence of the customer’s decision on the word-of-mouth. So, the online businesses should enhance their social media marketing strategy in order to tap the market while it is still hot and new.

3. Social eCommerce

Not just the marketing strategies, the entire face of the online trading has changed from eCommerce to m-commerce and now to social commerce. Trading directly through the social media platforms without driving the traffic to the website is on the rise. According to a survey from Aimia, 56% of consumers said that they follow their brands on social media in order to browse products for sale. Moreover, surprisingly 31% of online shoppers said that they use social media specifically to look for new items to purchase. Not just Pinterest, even Twitter, and Facebook are allowing for purchases. One of the most prominent platforms for tapping the social commerce market is Facebook. Most of the eCommerce stores now offer the option to sync the products of the site on the Facebook store. For instance, Prestashop FB store plugin allows the Prestashop owners to have their own shop on their Facebook pages.

4. Chatting tools

Most of the marketers may consider it a traditional and orthodox method, but SMS has a phenomenal 99% open rate. Most of the brands and the online businesses have made use of the hand held devices to market their brands and have seen exceptional results. The messaging tools, especially, Whatsapp on of the other platforms that will have a marginal effect in the eCommerce ecosystem in 2017 and years to come. It was announced last year that WhatsApp will share user data with Facebook for ad targeting with an option to opt out. Hence, sticking to the classic methods will be one of the ways stay in sync with the growing market.

5. Shift from SnapChat to Instagram

SnapChat have been a trailblazer lately, but this year has seen a change in the trends. A marginal shift in the interest of the online buyers has been observed. Instagram offers a vastly bigger audience than Snapchat. The former has 600 million users while the latter has 150 million users. While Facebook still remains the key to success, the businesses that can quest the market of Instagram will have an egde over the crowd. In fact, many small enterprises have reaped results by advertising their product on Instagram.

6. Mobile advertising

Promotional messages and mobile marketing are two different things. This year, the marketers have made a greater investment in mobile advertising. The ad revenue of Facebook is more than $7 billion out of which 80% came from mobile ads. Even the mobile ad revenue of SnapChat raised the eyebrows of the online marketers, but that of Instagram is something all the online business needs to look out for.

7. Video Storytelling

This is one of the most interesting progressions in the online sphere. Storytelling through video ads has actually succeeded in grabbing the attention of the customers in the competitive marketplace. Amazon.in has made full use of the technique. Their ad for with signature hashtag campaigns and attractive videos is a trend setter. The videos build excitement and nurture customers relationship. Every ad campaign gained millions of views, likes and shares. This has opened up new doors and opportunities for the marketers. Along with this, video testimonials and clips providing quick tips to the customers are other influential ways to stand out among your competitors.

Over to you

The options of social login and Facebook post feed on the eCommerce website are all aimed at increasing the visibility and customer engagement at the social platform. However, eCommerce is changing constantly and so is Social Media. Predicting what’s gonna work and what not is tough, but these staying abreast of these trends will definitely help you go a step ahead in the competitive scenario.

Liked This? You’ll Like These Too

Comment obtenir ID client et Instagram détails secrets du client?

Instagram est l’une des photos et le partage d’images site de réseautage social le plus populaire qui a été pris en charge par Facebook en 2012. La société milliards de dollars a une énorme base d’utilisateurs, plus de 600 millions pour être précis.

La plate – forme de réseau social fournit une API qui est utilisée par les développeurs pour développer des solutions de connexion sociaux pour différentes plates – formes commePrestaShop , OpenCart et Magento , etc.

Pour utiliser une connexion sociale Instagram sur votre site, tout d’abord, vous aurez besoin d’ un module de connexion sociale ( PrestaShop , OpenCart , ou Magento ), puis les détails API suivantes pour configurer Instagram le module:

  • ID client instagram
  • Instagram client secret

Comment obtenir ces détails API Instagram?

Vous devez suivre ces étapes rapides vers les détails de l’API.

Étape 1: La première étape consiste à aller à Instagram Developer Network page, puis en cliquant sur Enregistrer un nouveau client bouton en haut à droite de la page.

Étape 2: Ensuite, remplissez le formulaire suivant qui demande:

  • Nom de l’ application: Nom de l’application pour laquelle vous extrayez les détails de l’ API.Dans notre cas, il serait « connexion sociale ».
  • Description: Une brève description de l’application.
  • URL du site: URL complète du site vous. Dites, https://yoursite.com

Étape 3: Définir votre URL Redirect

Si vous utilisez notre module de Loginizer Social ( PrestaShop , OpenCart ou Magento ) et URL SEO Friendly pour votre magasin utilisez ce pour l’ URL de redirection –

https://www.yourstore.com/module/socialloginizer/instagram

Dans le cas contraire, utilisez ce –

https://www.yourstore.com/index.php?fc=module&module=socialloginizer&controller=instagram

Étape 4: Après avoir rempli le formulaire, cliquez sur  Inscription bouton pour obtenir les détails de l’ API. Copier et coller ID client et secret client dans le panneau d’administration de votre plug-in.

En cas de vous utilisez notre module Loginizer social pour PrestaShop , OpenCart ou Magento , l’écran pour entrer dans les détails de l’ API ressemblera à quelque chose comme ça.

Après avoir rempli ces détails dans le champ spécifié dans votre module / plugin, vous pouvez utiliser les détails pour permettre à vos clients Connectez-vous à votre magasin en utilisant leur compte Instagram.

How to get Instagram Client ID and Client secret details?

Instagram is one of the most popular photos and image sharing social networking site which was taken over by Facebook in 2012. The billion dollars company has a massive base of users, more than 600 million to be precise.

The social networking platform provides an API which is used by the developers to develop Social login solutions for various platforms like PrestaShop, OpenCart, and Magento etc.

To use an Instagram social login on your site, first of all, you will need a social login module (PrestaShop, OpenCart, or Magento), and then the following Instagram API details to configure the module:

  • Instagram Client ID
  • Instagram Client Secret

How to get these Instagram API details?

You need to follow these quick steps to the API details.

Step 1: The first step includes going to Instagram Developer Network page and then clicking on Register a New Client button on top right of the page.

Step 2: Next, fill in the following form that asks for:

  • Application Name: Name of the application for which you are extracting the API details. In our Case, it would be “Social login”.
  • Description: A short description of the application.
  • Website URL: You website’s full URL. Say, https://yoursite.com

Step 3: Set your Redirect URL

In case you are using our Social Loginizer module (PrestaShop, OpenCart, or Magento) and SEO Friendly URL for your store then use this for redirect URL –

https://www.yourstore.com/module/socialloginizer/instagram

Otherwise, use this –

https://www.yourstore.com/index.php?fc=module&module=socialloginizer&controller=instagram

Step 4: After filling in the form, click Register button to get the API details. Copy and paste Client Id and Client Secret in the admin panel of your plug-in.

In case of you are using our Social Loginizer module for PrestaShop, OpenCart, or Magento, the screen to enter the API details will look something like this.

After filling these details in the specified field in your module/plugin, you can use the details to let your customers log in to your store using their Instagram Account.

Liked This? You’ll Like These Too