Tag: Prestashop Scratch Coupon

6 Surprising ways a Mobile App can Boost your Small Businesses

Online businesses are thriving on the support of mobile devices. This is one of the biggest hacks that need to be taken care of for all over the world for business expansion and growth opportunities. Since the reliance of the online shoppers on mobile devices is increasing and the purchasing behavior of online shoppers have changed drastically, the key to success for SMEs is to stay in sync with the market trends. The number of online purchases has risen tremendously through mobile devices rather than desktops or laptops. Hence, it won’t be wrong to state that the mobile apps are one of the aspects that require close consideration of the online store owners.

Some of the crucial facts that explain the importance of a mobile app for an eCommerce store is listed below:

  • The rate of global mobile app downloads is expected to reach up to 284 billion by the year 2020. The revenue generated by mobile apps were estimated to surge $51 billion in the year 2016. Hence, the potential that this market has got in the future is huge.
  • Google Play is expected to reach the mark of 166 billion along with the market share of iOS which will rise to the level of 35.2 billion, in terms of the number of apps available on these stores.

Having discussed these startling statistical figures, it is clear that the significance of mobile applications on the online businesses cannot be ignored. This is especially inevitable when you have a Startup or if you own a small business with a limited customer base.

If you one such businessman, but you are still not active in the direction of mobile app development, you will have to bear the harsh business consequences. Listed below are some of the importance of mobile apps in a virtual environment, especially for small businesses that may bring your attention to this aspect.

Helps in boosting the brand awareness

With a surge in the reliance of handheld devices globally, the mobile applications provide higher chances of reaching out to their targeted customers. Moreover, there has been a significant increase use of mobile devices for doing online searches. As per a survey, 45% of the online purchases are done by mobile devices. While the mobile responsive websites are one of an alternative, it may even fail to enhance the customer experience. Hence, a mobile app can help you get a deeper reach among your targeted customers. Whether you have an eCommerce store on Prestashop, OpenCart or Magento, having a mobile app for your store is just a matter of moments. Mobile App Builder plugin from Knowband store offers an easy way to take your online store to the mobile devices. The apps so created are compatible with all the devices. Hence, with a greater reach and better user experience, you can effortlessly boost your brand awareness and image ultimately.

Better way to stay in touch with your target audience

In the competitive scenario, staying in the good books of your customer is the key. Moreover, with so many options to choose from, the chances of being forgotten by your customers is more likely. Hence, you need to stay at an arms distance to your prospective customers. Mobile apps are one of the ways to achieve this milestone. Considering the challenges experienced by customers while shopping online, mobile applications offer a better user experience. The expectation of the online shoppers of getting everything then and there is increasing at a greater pace. Hence, the chances that they would open up a desktop and then browse your store is less likely. The app can keep you just a click away from the lead. Moreover, the options of push notification is another way that can keep your customers reminded about the activities and deals that you are running on your store.

Enhances geo-targeting

Location-based services are in demand for the past couple of years. With the introduction and popularity of Voice searches, the search queries of online shoppers are changing. They now search for solutions instead of keywords. Earlier the query for a Chinese Restaurant was ‘Best Chinese Restaurant’, and others. However, now it has changed to ‘Chinese Restaurant near me’ or ‘Where can I find a Chinese Restaurant nearby?’. Hence, for a start-up and small business to have an edge over the big players of the industry, geo-targeting is the key. Smartphones allow you to collect information about its users, including their geographical location. Offering location based prompt services is easier when you have a mobile app for your business. All you need to do is to optimize your content in such a way that the online searchers get the solution for their queries.

Aid remarketing

The more efficiently you remarket your product, the more will the chances of conversions. Mobile applications not just allow you to sell the products easily, it even helps marketing your businesses in a better way. The Push notifications of the shopping applications have been estimated to have a strong impact on user’s attention. On an average, it has 40% click through rate. Moreover, their engagement is higher than that of an email and the SMS triggers. Since the target audience is most of the time glued to their phones, it is definitely the best platform to bring your business, no matter how small or new it is, in the eyes of the customers. Not just this, the modern day applications provide a better interface to keep a track on the orders generated through the mobile apps. The online activities can be tracked on the Google Analytics account of the store owner. Hence, coming up with a surefire marketing tactics is not a tough job.

Boosts customer engagement and conversions

It is now much easier to stay engaged with your customers with the help of a mobile app. Irrespective of the location of the customers, you can now stay in touch with them 24 x 7. The apps, thus, help in delivering better customer engagement leading to conversions. The ease of mobile connectivity with the company, especially, in case of eCommerce stores, mobile apps can encourage customers for a quick product purchase. It is often seen that customers are reluctant to make an online purchase. This is because of the complicated user experience offered on a site. Mobile apps offer a better user experience due to the presence of numerous features and functionalities on a mobile device.

Enhances visibility of your store

While enhancing the position of your online store on Google SERP quite a time-consuming task, ranking your mobile app on the app store and the se is much easier. The more downloads you achieve, the higher you’ll rank on the various search engine. Moreover, mobile apps are a brilliant way to target customers without any hassle. The store owners can give a personal touch to their marketing strategies. It can thus help you strengthen your relationship with your customers. Bridging the gap between UX and UI, the mobile app will definitely help enhance the visibility of your store.

Wrapping up

A mobile app can provide the much-needed competitive advantage to your online store. Engage the users in a more personalized and interactive way in a seamless and cost-effective way. If you are trying to take your business to the next level, then mobile apps need to be included in your business expansion plans. We, at Knowband, offer an intuitive to have a mobile app for your online store. So, create an amazing OpenCart, Magento, or PrestaShop mobile app for your website and grab higher conversions and sales.

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6 Ways to Optimize the Consumer Decision Making Process

The idea to persuade the consumer to make a purchase is quite challenging. The problem starts from the minute one as the customer enters the web store. The first thing that a store owner needs to be sure of is the customer’s intention of making a purchase. Once the intention is clear, then, compelling them to complete the transaction becomes easier. Gaining customer’s trust is biggest factor that contributes to conversion. The web stores can start to make better sales and at the same time the customer will also not hesitate to return to the site once the trust is created. A customer wouldn’t walk directly into web store and seek for their help. They must be provided with hint, shown a path and then led by the website.

The interface and the design of the website plays a crucial role in controlling the customer’s actions inside the web store. The web store can also use various approaches in order to persuade or temp the customer to make a purchase. This can be done by following some of the features as listed below-:

Show them the importance

One of the important factor which helps in deciding the consumer behavior of decision making would go directly by showing them the importance of product. The consumer may not have a clear thought on making purchase on any object. In that case, the web store can use this fact as for their advantage. The suggestion showing the consumer with the products that might help them with their daily routine. The contents and blogs of the site should be structured in such a way that it provides the solution of the problems being faced by the online shoppers. For instance the web store can suggest a customer with the choice for a water purifier, if their recent search shows refrigerator. Thus, the customer can easily relate the two of them and will not hesitate to make a purchase on water cooler when he is already sending a larger sum on refrigerator.

Urgency of the situation

How about making your customers realize about the immediate action needed to take in order to fulfill an action. The web store can use the timer facility such as provided by Prestashop Shipping timer, where the customer can receive the product on the particular day, if ordered within the given time period. It helps the customer to clear their thoughts on making a purchase on the products as they were about to take it and ordering it sooner will result in early delivery of the product. Thus, the customer who was confused about making a purchase on the product is trying to make a purchase as soon as possible. The same can be used by the web store in different forms.

Bribe your customers

One of the most effective way to control the customer would be by bribing them. In this context the web store can provide various offers and discounts on the products that they want to sell to the customers. The customers will be more eager to make a purchase on any product if it is available to them on lower price than the actual price. The web store can always use this technique to encourage the customers to make a purchase on the products which the web store wants to sell them. One of the better approach to this method would be provide some other kind of offers such as combo products at lower price or a better idea would be chance to make it large by availing free coupons or scratch cards which can later be used to get some other freebies. It is one of the most effective way in which the seller gets to control the behavior of the customers. Providing giveaways in an enticing way such by using Prestashop scratch coupons or Prestashop Spin and Win can help you bring your customers to the checkout page. Similar extensions are available for Magento such as Magento Spin and Win and scratch coupon as well as for other eCommerce platforms. You can optimize your site accordingly.

Assist them during the purchase

Everyone appreciates help. The web store can always make extra efforts in helping the customer make a purchase. By doing so the web store gets the chance to reach closer to the customer and at certain point the web store could start to persuade the customer by showing them suggestion or offering them with products that may fit to their cause. The customer has a feeling of trust towards the web store as they got assistance the whole time, so the customer might want to give a good look at the suggested items made by the web store and if the conditions are right then the chances of customer making a purchase on the products are quite good.

Descriptive and expressive

The web store can also use the words and contents in order to fill up the customers with ideas to make a purchase. According to a survey,” Almost 42% of the people like to make a purchase on the product after they are provided with the product video”. Thus, the web store can initiate these kinds of steps in order to make sure that the cueCommercestomers is right on the spot where the web store wants them to. The inclusion of the public reviews and feedbacks is another major target that a customer sees before making a purchase. As, the product with positive feedback is twice as likely to make a sale on the product with n feedback. Therefore, the web store can highlight the products with positive reviews so that the customer may go on to make purchase on them without any second thoughts.

Conclusion

The process of understanding the consumer behavior in order to aid their purchase decision may help the web store in multiple ways. Provide compelling reasons to the customers to make purchase and boost the rate of conversion right on the track.

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Give a Boost to your Product Sales Through Prestashop Scratch Coupon

Getting customers attention towards your e- commerce organization and making them purchase your advertised products is a herculean task due to the emergence of numerous players in the e- commerce business segment. But, what can act as a magnet for your site customers are the interesting shopping coupons or offers that can increase the interest of your customers towards your business organization. By providing your customers an ideal shopping opportunity, e- commerce organizations can easily improve product sales on their site. Some of the features that have made this Prestashop Scratch Coupon Addon a huge success among e- commerce organizations are discussed as follows:

Effective reporting system-

Now, store admin can easily track the number of scratch coupon that are being used by the customers, total number of coupons that are generated by the organization and the coupons that have expired ultimately without being used. All this crucial information is provided effectively through statistical data in the form of charts and graphs. Due to this information, business organizations can make necessary changes in their marketing strategies to improve the utilization of their scratch coupons and to increase their conversion rates.

Easy utilization of the coupon codes-

This Prestashop Scratch Coupon module solves the impending problem of the e- commerce organizations that often complained of having limited coupon codes for customers for providing discounts on various advertised products. But, with this scratch coupon module, it is now easy for the customers to avail discounts from e- commerce store. They just have to scratch coupon code and after scratching their coupons, they will be prompted for an email address. By providing their email address at the requested place, the customers can become eligible for getting the shopping discounts mentioned on the coupon code.

Compatibility with multiple stores-

One of the amazing feature of this scratch coupon plugin is its ability to be used with multiple e- commerce stores. You can easily generate site maps for your different stores and the scratch coupon module can thus detect your multiple e- commerce stores seamlessly. So, it is essentially a one stop solution for all your e- commerce stores catering to different types of potential customers.

Helps in strengthening the appeal and popularity of your store-

By providing various eligible shopping discounts to your customers through these scratch coupon, e- commerce organizations can easily increase the interest and attention of your targeted customers towards your e- commerce site. The scratch coupon will also contribute immensely in completing your earlier abandoned shopping orders and will help in improving your conversion rates to a great extent.

So, scratch coupon is a good opportunity for all those e- commerce organizations that are struggling hard to increase their product sales on their respective e- commerce sites. Just order this wonderful scratch coupon Prestashop Module from our e- commerce site knowband now and improve your conversion rates to a great extent.

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Entice your E- commerce Customers with this Prestashop Scratch Coupon Module

Online customers are always eager to hear about new exciting deals to satisfy their shopping craze. They are always looking for excellent shopping schemes to splurge their money and to go on a shopping spree. But, often they are not able to satiate their fondness for shopping due to unexciting shopping offers and deals. But, with this Prestashop Scratch Coupon, business organizations can easily attract shopaholics towards their e- commerce store to increase their conversion rates. Some of the excellent features of this scratch coupon module that has made it a huge worldwide rage among the numerous e- commerce organizations are as follows:

Wonderful feature rich admin panel-

The scratch coupon module provides great power to the site admin regarding the overall appearance of your site. With the great features of the scratch coupon, site admin can make necessary changes in the design, content and layout of their web page. The scratch coupon provides great control to the site admin who can decide how their website needs to appear to their targeted customers.

Easy installation and configuration facility-

The customers do not require the assistance of any external help while installing this scratch coupon module on their site. It can be easily installed through administration area or can be installed automatically by using the hosted directory of the Prestashop. Further, the scratch coupon module can be installed manually through FTP or can also be uploaded from the server site.

Effective targeting of the mobile customers-

The scratch coupon module is specifically designed to target the mobile based customers as more and more people are doing online shopping through mobile devices. The scratch coupon module has a responsive design that makes it ideal to be used on multiple platforms like desktop, laptop, mobile phones and tablets. This Prestashop Scratch Coupon Addon is truly made for mobile customers.

Support for multiple languages-

The developers have tried to increase the global appeal and usability of the scratch coupon module by providing support to multiple languages. With this feature of the scratch coupon module, more and more people belonging to different geographical areas and linguistic regions can use this Prestashop scratch coupon module to increase the conversion rates of their e- commerce store. The scratch coupon module is made for a wide range of global audience that speaks multiple languages.

Helps in improving conversion rates-

By providing attractive scratch coupons to your targeted customers, business organizations can easily increase chances of business growth. With these scratch coupons, e- commerce organizations can encourage their customers to complete their pending shopping orders and can increase their product sales and conversion rates.

So, explore the rich features of this Scratch Coupon Prestashop Addon and improve your business growth drastically among your rivals. Further, the scratch coupon module is a wonderful way to attract more customers towards your e- commerce store and helps in encouraging them to make online purchase through your site.

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