Tag: iOS App

How eCommerce Mobile Apps enhance Customer Loyalty?

The revolution in the mobile app space has created a significant buzz in our lives. Almost every sector has been digitized with the impact of mobile apps & the eCommerce industry isn’t an exception to this. After online commerce, mobile commerce has changed the perception of how users shop products these days. Various research & studies are confirming the fact that users prefer eCommerce mobile app & are more loyal to that as compared to desktop websites. The simple factor behind it is that the users get all relevant product information at their fingertips.

Mobile commerce & customer loyalty go hand-in-hand. When it comes to bonding of your online store with worldwide users, mobile apps are the best solution. Those days are gone when marketing through websites was enough to bring potential users to your store. Currently, mobile apps are the bridge between your business & the user. Technically, an app takes your store straight to user’s pockets, compel them to browse & purchase products.

Here, I am discussing a few points which will hopefully clear the value of launching mobile shopping apps. Read them:

#1 Keep users updated about latest happenings

In online shopping, the users are always keen to get the best products at reasonable prices. If you can adapt this strategy, it will make a huge impact on your sales. At times, the users keep on spending their valuable time in searching best offers. Don’t let them struggle. Try to keep them fully notified & updated about the best deals on your store along with upcoming sale or offers. You can even let specific users pre-sales offer before it’s available in general.

Marketing store deals & offers is much easier with a handy push notification tool. It not only builds your brand reputation but also notifies users about the offers even when they are not using the app. The personalized push notifications will deliver the right information to the users & compel them for instant purchase.

Also Read:

#2 Personalize App Home Screen for better Experience:

The home screen has its importance for a shopping app as the basis interaction begins here only. Try to highlight daily deals, best offers, new arrivals, seasonal discounts, etc. with attractive banners & graphics. This will compel the users to browse the selected product grouping & has the high chances of successful purchase as well. The store admin can even go for Flash Sale or Timer sale to create the necessary spark.

More you personalize the app, more it gets able to connect with users. The users even feel more valued with the availability and ease of everything required. Keep other screens of your app simple & intuitive offering better user experience gaining customer loyalty in return.

Also Read:

#3 Offer Discount Coupons & Rewards to boost sales

Coupons had been a strengthening factor in increasing the conversion rate of your online store. That too for the long past back. It will also work with mobile apps. Make sure the coupons running on your website also work on mobile apps & allow users to avail the valid discount. It will even reduce the rate of cart abandonment.

Everyone around us loves to get a price drop or something extra while shopping products. You can use your mobile app to build the right strategy for that. Offer reward points for their previous purchases or let them earn points by app referral system. It will also invite other users to your app & will maintain a sense of excitement about the purchase.

Also Read:

#4 Provide 24*7 User Support to gain trust

Customer interaction is a must for an online business. Often, the users need some sort of confirmation or having doubts before making payment. We should have a relevant medium to curb out their queries. Mobile Apps are the best suited for this job. They allow the users to directly contact you with inbuilt WhatsApp or Zopim chat options.

The prompt response to their queries will make them satisfied & increase customer engagement as well. Moreover, it brings you the best chance to improve user retention & gain loyalty. This is also one of the leading factors behind satisfactory feedback for your products.

Also Read:

#5 Strengthen your positive brand image

The mobile apps improve the visibility & reach of your online store & thus strengthen your brand presence worldwide. Nowadays all the leading eCommerce giants are majorly accessed through their mobile apps. That big is the scope of mobile apps in today’s market branding.

Your app icon in the user’s devices, brand logo in apps makes sure that whenever users browse the mobile, your app will notify them about the brand. Keeping all your online store details readily available for users, the mobile apps form a positive image for your brand improving user retention & loyalty.

Also Read:

Conclusion:

With the above-discussed points, it must have been clear that mobile Commerce app can be a potential source of engagement & loyalty for your eCommerce business. It connects well with the right audience & hits where it should. Thus, to build strong user-base with increased revenues, creating an eCommerce mobile app should be your very next move.

How to boost downloads of your eCommerce Mobile App?

Successfully launched an eCommerce Mobile App & start selling products on shopping apps along with the website. Now, what’s next?

Getting your native Android & iOS shopping app to overcrowded Google Play Store & Apple App Store is just the beginning in the world of mobile commerce. There is much more beyond from here. Being an eCommerce merchant, now two options left for you. One is to wait & let the users discover about your app on their own and the other one is to do something about it & promote the app in the right manner. The later one can be a game-changer for you.

Nowadays, the majority of developers are facing the problem of fewer downloads, after the app is published on App stores. The eCommerce industry itself has huge competition and is growing with each passing day. To get expected downloads will require some efforts & understanding from you. Before getting into that detailing first, let’s discuss how marketing exactly works in the world of mobile apps.

You probably would be aware of the term ASO (App Store Optimization) which is responsible for ranking/position of your app in app stores. App stores have their own ranking criteria which are quite similar to search engine rankings algorithms. Let’s know more about ASO:

#1 App Store Optimization

ASO works like SEO. It handles the ranking of apps in app store search results. This fact is quite obvious that the better ranking of your app will rise both visits & downloads. Developers should optimize the right keywords for the app to make it rank higher in search results. Here are some checklist points for this technique:

1. App Title:

The name of a mobile app plays a vital role in its success. You should go for some catchy yet descriptive title without missing the core value of the brand. Always remember that the name will have an everlasting impression on users. Before finalizing the app name, you should always have a look at the name of your competitor apps. And, the keyword with the highest search volume should be used in the app name.

Apple App Store provides 255 characters to write a title. Whereas, Google Play Store has lowered title limit to 30 char & allows putting keywords in the description instead of the name.

2. Keywords/Tags:

Choose the right keyword for your app & use them in the tags/keywords field of app listing. Apple store allows 100 char limit to insert keywords while the Google Play store allows to add them the long description of 4000 characters.

Just like SEO, keywords will only be beneficial if they are well-suited & match your business domain. So, do proper keyword research & analysis & sneak into some competitor as well if required. It would not harm.

Also, there should be a check on keyword performance as well. If they aren’t able to give downloads after some time, it’s a signal to update them.

2. App Description:

The description for the app plays the same role as a landing page for a website. Description could be a compelling factor for the user reading it to end up with app installation. Both Google Play & Apple App store offers 4000 char description to put them wherever you like.

You should write the description with the thought-process that user isn’t aware of the app at all. For an eCommerce store, the app would have no download charges yet users hesitate to download it for free, why? That’s where your description plays its role to impact their decision.

Try to list down all the features & benefits with proper keywords to make the most out of it. For the visual part, make sure the screenshots are appealing and have relevant information. For instance, take a look at how clear & self-explanatory screenshots are of Barcode To Sheet mobile app. The interactive app preview video gives complete info in just 2 minutes.

4. App Downloads:

You should always keep a track of the downloads of your app. It should always keep increasing. The more downloads you will get the higher ranking you will get. Even, the app store also shows the visitors ranking of the tops app In their respective category which majorly depends on the app downloads.

Somehow, if your app is lacking downloads in the initial launch phase, you can even try some third-party promotion to get a rise. The downloads depict the authenticity of your app & help in ranking as well.

5. App Ratings & Reviews:

Being in the retail industry, you would be aware of the potential of ratings & reviews. That works for your app as well. Keep your user reviews positive & ratings higher for better ranking.

Launching a beta version of your app is a way to make sure that it is user-friendly & match expectations. You can even get happy & satisfied reviews from the beginning. In order to simplify this task, try to get fully genuine & real reviews.

Also Read:
The Mobile App Effect in eCommerce Industry during Holiday Season
Tips to create app icon for your eCommerce app

#2 Google Search Optimization:

Yes, Google search it is. You can use it to rank the app in Google searches & get it installed in the user’s devices. The process is quite simple, you just need to optimize app listing page & link it to your website.

1. Interlink Store & Apps:

There should be a proper interlinking between store & app listings. Keep the brand name in app title & description which should have a back-link to your website.

Also, highlight app links on your website homepage for better usability & increased downloads.

2. Allow App Indexing:

Indexing signals Google Bot to crawl the content of a specific web-page. Make sure that indexing is allowed for your app listing page as well.

This will let crawlers go through app description & keywords which will ultimately help in Google ranking of apps. You should even keep an eye on the content of app web-page & update it from time to time.

Actually indexing of application is slightly different from the web-pages. Along with app description, the content available on app screens can also be brought to crawling with deep linking app indexing & firebase app indexing.

3. QR code for App Install:

Display compressed QR codes on your website & let users land straightly to app download option on scanning. This not only improves usability, but also it is a future trend which could affect rankings in coming time.

These QR codes on the home page of the website will grab the user’s attention & straightly lead them to apps for better browsing & hassle-free purchase. Click here to create a low-density QR code.

#3 App Promotion on Social Platforms

As far as eCommerce mobile apps are concerned, social media networks are an effective channel for promotion. You can increase the visibility of your app & get potential no of downloads from there.

Majorly there are two ways to do that. One is to promote the app through your social business profiles on Facebook, Twitter, Instagram, etc. Another one is to run Facebook ads for your app.

Also Read: Social media strategies to take your business next level.

#3 App Analytics

Often it happens that developers focus is just on the download numbers. It’s good, but there should be a check on the user’s behavior & app performance as well. Your app will be uninstalled from user’s devices whenever they face any sort of abnormal behavior.

You can use Google’s Firebase Analytics to learn more about user’s demands in real-time & plan on how to deliver them accordingly.

Similarly, the Apple store has also its analytics tool with App Analytics which also used to measure performance & set new goals. The Google Firebase tracking can also be added in Google Analytics in order to keep a check on app performance & growth.

#4 Press Releases for App Launch

Before launching an eCommerce Mobile App for the online store, you should release a press release on different digital media networks as an announcement. This campaign will voice out about future app presence & get initial downloads in beta version as well.

The developers can even go to influencers & reviewers to get genuine feedback/review for their apps. The reviews get published on multiple websites which grabs user attention with a quality back-link to your app listing web-page. This approach has worked for various leading names when it comes to increasing downloads.

A pre-launch campaign can gain exposure for your app. Pre-announcement about ongoing app development & will be available soon is the best thing to do instead of just waiting for launch day. A blog post about development updates maybe even published for better interaction with users. It will help in building eagerness in users regarding your app.

For all the eCommerce merchants out there, if you haven’t taken your store to the mobile platform & start generating heavy leads, here is the most advanced & automated Mobile App Builder plugin available for all major platforms. Check them out:

PrestaShop Mobile App Builder
OpenCart Mobile App Builder
Magento Mobile App Builder
Magento 2 Mobile App Builder
WooCommerce Mobile App Builder

Final Comments:

The answer to successful app downloads lies in the preliminary strategies we choose. The above-discussed tips will be a booster for your app downloads, but you can also opt for any other technique as well if it works for you. In the wide eCommerce industry, multiple domains have a variable audience, so there isn’t any foolproof way to get numbers. But, yeah these points have worked for a majority of developers in the past & would hopefully bring recognition & downloads for your app as well.

Amazing Features of KnowBand’s PrestaShop Mobile App Builder

Want to create apps for your PrestaShop website? We got a complete no-code App Builder for you!

There were times when PrestaShop Mobile Apps were only for big brands or flourished ones. E-commerce newbies & startups used to rely on their website only. But, time has changed now. Every PrestaShop website owner is looking forward to own mobile apps irrespective of their size. The Mobile Apps are playing a vital role in strengthening the brand & building a loyal customer base with minimal efforts. Every store owner is looking to grab this opportunity & grow their business on another level.

KnowBand, in this concern, has brought an automated solution with PrestaShop Mobile App Builder. It is a readymade framework designed to build native Android & iOS apps for your PrestaShop website without coding. The PrestaShop Mobile Apps are connected with your website in real-time. Moreover, the module provides complete backend panel control into your hands & thus you can manage the app functionalities with ease. Now let’s take a glance at some of the outstanding & sale-boosting features of PrestaShop Mobile App Builder:

1. Easy Installation:

Our PrestaShop Mobile App Builder is very easy to install & configure. All you need to do is to upload the zip file on your website & configure the backend panel from there.

2. Completely Native Mobile Apps

The performance of your PrestaShop Mobile App among worldwide mobile shoppers matters a lot as it would be a deciding factor for them to purchase or not. We all want shopping apps to be smooth & fast. The PrestaShop Mobile App Builder offers 100% native Android & iOS app which ensures hassle-free performance on all sorts of user’s devices.

Furthermore, the apps are built with the most advanced mobile app development technology Flutter, which ensures advanced compatibility and smooth user experience for the customers.

3. Customizable Home Screen Layout

The PrestaShop Mobile App Maker offers a dynamic home screen whose layout can be customized & configured from backend. The store admin can create & save multiple themes & festive based layouts in the backend. The positioning of various elements can be altered with just drag & drop feature.

4. Alluring Color & Font Options

Match your app colors & font styles with the website from backend panel of PrestaShop Mobile App Maker. Our Module allows you to choose theme color, background color, button color & button text color for your app.

5. Compatible with All Handheld Devices

Our PrestaShop Mobile App Creator provides error-prone & fully tested apps which run perfectly on all sorts of Android & iOS smartphone as well as tablets.

6. 100% Website & App Synchronization

Your PrestaShop Mobile Apps will be fully connected with your website & thus any change you make on the store will be reflected on the Mobile App in real-time.

7. Multi-lingual & RTL Support

The Mobile App Builder offers both multi-lingual & RTL writing support in the Android & iOS apps. The e-merchants can easily enhance the scope of their business worldwide.

8. Instant Login Options

The PrestaShop Mobile App Creator offers easy & quick options for user sign-in & registration. The mobile shoppers can login using Google, Facebook, Phone Number & Fingerprint verification. Moreover, the iOS App users can log in using Face ID which makes the login process hassle-free and simpler than ever.

9. Simplified Checkout

Few relevant details on a single screen of PrestaShop Mobile App Maker make the order submission easier for the users.

10. Shipping Methods Support

The PrestaShop Mobile App Supports all sorts of website shipping methods. This makes the trade between seller & buyer completely effortless.

11. All Product Type Support

The mobile apps for PrestaShop eCommerce website support all types of products on the Mobile Apps like single, bundled, grouped, configurable & virtual (downloadable) products.

12. Unlimited Push Notifications

Sending push notifications to your app users about deals/offers/discounts would definitely grab their immediate attention & close more sales for your store. The PrestaShop Mobile App Maker offers the option to send push notifications on the apps from module backend. The store admin can send following sorts of notifications on the Apps:

Automated Order Creation Notification
Automated Order Status Update Notification
Automated Abandoned Cart Notification
Custom personalized Notification

Moreover, the users can check all the previous notifications in the newly added notification tab in the app. This will make sure your customers are up-to-date concerning all the offers and informational notifications.

13. 24*7 Chat Options

Keep your users close to you with the WhatsApp chat option in your PrestaShop Mobile Apps. The users can directly contact you regarding any query/concern & get assistance 24*7.

14. Mobile Coupons & Vouchers Support

The PrestaShop Mobile App Maker offers support to all sorts of website coupons & vouchers on mobile apps as well. The amazing deals & discounted price would definitely keep the app users engaged & even compel them to re-visit app for more purchases.

15. Website Payment Experience on Mobile App

Offer the website payment experience on your PrestaShop Mobile App as well. The PrestaShop Mobile App Maker supports all sorts of website payment options on the mobile app.

16. New Payment Method Integration

The PrestaShop eCommerce Mobile App Creator comes with the flexibility to add new payment methods in the apps. All sorts of native payments can be integrated over a fair amount of fee.

17. Real-time Order Tracking

The Mobile Apps with PrestaShop Mobile App Creator offers effective real-time order tracking options. The updated status of previous order delivery gets updated in real time.

18. White Label Apps

The PrestaShop Mobile App Builder for Android & iOS allows the store owners to display the website logo on the header of the apps. This will make your app branded & popularize the same among worldwide mobile shoppers.

19. Social Sharing

The products from the app can be shared on multiple social networks by the users. It will grow the social reach of your store & lure potential leads.

20. Gamified E-Mail Subscription Pop-Up

Offer a gamified e-mail subscription pop-up on the mobile apps with an interactive spin-wheel interface. You need to install KnowBand’s PrestaShop Spin & Win module on your website.

21. Layered Navigation

The PrestaShop eCommerce Mobile App Maker makes the product search easier with multiple filters & sort options. The users wouldn’t face any issue while searching the right product.

22. Login-Sign up Pop-up:

The mobile apps encourage the customer to complete the login process in the app. The users can login via the login/sign-up pop-up available on the home screen of the app.
Furthermore, this not only ensure easy login process for the customers but also helps the E-merchants to get the customers’ emails for marketing purposes.

👉Explore the Module with Our Video Guide

How easy is it to build native Magento 2 Mobile Apps? Complete Tutorial

Migrated your eCommerce store to the updated version Magento 2.0? Well, let’s build a pair of native Mobile Apps for the same.

Having a Magento 2 Mobile App for your eCommerce website is much more than just a sales & marketing tool as it enhances your revenue & loyalty in just minimal efforts. But, building a native Magento 2 Mobile App is a lot tougher than it seems as you have to indulge in all sorts of coding languages & expensive tools/software. This article actually covers two basic questions regarding your Magento 2 Mobile APP:

Ques 1: Why you should start selling on App along with Magento 2 website?
Ques 2: How can you get a powerhouse app for your Magento store?

Well, stick to the end of this article & hopefully you will get all your answers.

Magento 2 Mobile Apps: An Introduction

The Magento eCommerce platform has almost all varieties of multi-sized businesses from small-scale industries to start ups. And that too seems to be growing since the Magento has launched its updated version with issues fixed & updated features. Since this is a new platform & the majority of store owners are still deciding to move to the mobile platform, you can take a lead by transforming your website into native Magento 2 Android & iOS app.

As far as profits are concerned, having a Magento 2 Native App will definitely lure heavy mobile user base to your store which will ultimately boost user engagement & sales. Offering your users an amazing shopping app is also the reason behind more sales & revenue. So, getting a featured Magento 2 Mobile App is the next big thing you could do for your store after migration.

Magento 2 Mobile Apps: Development (3-steps Only)

We have made Magento 2 Mobile Apps development process as simple as it could for you. All you need to do is to follow these 3 simple steps:

Step 1: Purchase Magento 2 Mobile App Builder module & install the same on your store.
Step 2: Share your app specifications/requirements with our pre-requisites form.
Step 3: Get developed APK/IPA files & publish on respective App Stores.

If you face any issue, we will assist you in publishing your app.

Magento 2 Mobile Apps: Unbelievable Features

Your Magento 2 Mobile Apps would have numerous features & functionalities that definitely be a game-changer for your business. Let’s take a look at the major ones of them:

1. User-friendly Interface: The Magento 2 Mobile Apps come up with simple yet friendly interface which makes mobile app shopping fun for the users. Various intuitive font options are also there in the app.

2. Customizable Home Screen: The way you offer your app look & feel decides the no. of purchases you are gonna get. The Magento 2 Mobile App Creator offers a fully flexible home screen with all sorts of customization. The store merchant gets various attributes to craft the home screen:

  1. Top Categories
  2. Multiple Banners (Square, Grid, Sliding)
  3. Multiple Products (Square, Grid, Sliding)
  4. Countdown Timer Banner
  5. Recently Viewed Products

All these designing elements are fully configurable & their positioning can be changed with just drag & drop feature.

3. Tab Bar Icon: Magento 2 mobile app comes with tab bar icon functionality which allows users to quickly switch among one section to another section of the app. Tab bar icon functionality makes the experience of app users smoother & simpler.

4. Web-admin Panel Access: The Magento 2 Mobile App Maker offers complete module backend access to the store merchants & let them design & manage the app on their own.

5. Live Synchronization: The Magento 2 Mobile Apps are in 100% synced with your website & which reverts all sorts of website updates on Mobile App. Your Mobile App inventory automatically gets updated as of website.

6. Tablet & Mobile Support: The Magento 2 Mobile App Creator offers tablet & mobile supported apps for your website which runs flawlessly on user’s devices. Whether it’s an iPhone, iPad, Android phone or tablet.

7. Multi-lingual & RTL Support: The Magento 2 Mobile App Maker offers both multi-lingual & RTL writing support on Android & iOS apps. You can offer your app to users living in any corner of the world.

8. One-tap Login: The Mobile Apps with Magento 2 Mobile App Creator offers Google/Facebook/OTP/Fingerprint login options for the shoppers.

9. 24*7 Chat Support: Your Magento 2 Mobile Apps come up with 24*7 Zopim & WhatsApp chat support which makes it easier for the app user to contact directly with the store admin.

10. Easy Payments: The Magento 2 Mobile App Creator supports all sorts of website payment options on the mobile app. You can even add various other native payment methods over a small fee.

11. All Shipping Methods Support: Your Magento 2 Mobile App supports all sorts of website shipping methods & eases the trade for you.

12. All Product Type Support: The Magento 2 Mobile App Creator supports all sorts of products on Mobile App like the single, bundled, configurable, grouped, downloadable, etc.

13. Layered Navigation: The Magento 2 Mobile App has multiple filtering & sorting options which makes the product search more seamless.

14. Voice Search (Android Only): The Magento 2 Mobile App Maker offers advanced voice search in Android App to make the search process easier.

15. Coupons & Vouchers Support: The Magento 2 Mobile App Maker supports all sorts of coupons & vouchers in Mobile App. Your app users can also use active website coupons/vouchers.

16. Simplified Checkout Screen: Easier the checkout process, more are the chances of successful purchases. The Magento 2 Mobile App Builder offers a single-screen checkout approach in Android & iOS apps.

17. Real-time Order Tracking: Curb out your app user’s insecurities with real-time order tracking functionality in Magento 2 Android & iOS apps.

18. Push Notifications: The Magento 2 Mobile App has a handy push notification tool which allows you to send unlimited push notifications regarding daily deals & highlights. Both automated & manual notifications are offered with Magento 2 Mobile App Creator.

19. Wishlist: Sometimes the users will not purchase the products for some reason like unavailability of size, color, product, etc. But, Mobile app for Magento 2 comes with inbuilt wishlist functionality which allows users to save their desired products on it for future purchases.

Conclusion

There might be a variety of Magento 2 Mobile App solutions as of now but, not all of them have such easy process & sale-pushing features. KnowBand has designed this module completely admin-friendly & provided almost every access into your hands. The features are more than enough to make your eCommerce store selling hassle-free on Mobile App.

The merchants who haven’t upgraded their store to Magento 2 & still using the old version can also take their store to the mobile platform with Magento Mobile App Builder. Go & build one for your store today.

Read other such informative articles on:

Mobile Apps Vs Websites: Which are better?

Why you should invest in Mobile Apps?

Mobile Apps can boost your eCommerce sales! Know how?

How to remove extra space between the Navigation Bar and the Scroll View?

Objectives of the blog

After reading this blog we will be able to understand the reason for the extra space between top Navigation Bar and Scroll View in iOS app in versions iOS 7 to iOS 10.

Problem Statement

When we add a scroll view or table view (any scrollable view) in a view controller that contains a Navigation Bar at top, we face a common issue that were is some extra space between the top Navigation Bar and the Scroll View.

 

Why the current issue is there

From iOS 7 to iOS 10, when we add a Navigation Bar on top of any ViewController, then Xcode provides us an option to make the Navigation bar translucent. So that we can see through the Navigation Bar and the scrolling of the page can be seen through the navigation bar.

Now the reason for the issue is that when a Scroll View is added in the ViewController and Navigation Bar is set and translucent, the ScrollView leaves a margin from the main view for navigation bar. But the navigation bar added on the run time and it moves the main view downed so that Navigation Bar can fit on the top. So in that case, the view is shifted downward by Navigation bar and scroll view leaves margin for Navigation bar. Here we observe that the extra spacing added two times.

This was the only reason that we see extra space between the Navigation Bar and the Scroll view.

Procedure to Solve the issue-

There are two ways to resolve the issue. In both the cases we restrict the scroll view to leave extra margin for the Navigation Bar.

1. We can set the Translucent option for Navigation Bar to “False” in Xcode

— This will make the navigation bar Opaque and then the scroll view is not required to scroll under the Navigation Bar. So that Scroll View will leave no space for Navigation Bar.

In the below Gif you can see that the view’s layout constraint changes when we enable/disable the “Translucent” property of the navigation Bar.

 

 

2. We can disable “Adjust Scroll View Insets” property of the ViewController.

— This will restrict the Scroll View to leave extra space for the Navigation bar on top.

 

Summary

After following the above procedure, you will be able to remove the extra space between the Navigation Bar and Scroll View.

If you face any issues, please feel free to reach us at support@knowband.com. We also provide No Code Mobile App Builder for Prestashop, Opencart, Magento 2 and Woocommerce. Know more here:

 

Test your eCommerce store on PrestaShop Demo App in 3 simple steps?

In this competitive and revolutionary eCommerce industry, having your own eCommerce mobile app could easily enhance the visibility and engagement of your store. Earlier, you either need to struggle with learning programming or hire a professional and spend a huge amount of money for the same. But, now creating a mobile app is simpler than ever with KnowBand’s PrestaShop Mobile App Builder. This plugin is designed in such a way to provide native eCommerce mobile apps along with complete web-admin panel access. But, before going for any such decision, let’s take a glimpse of the simplest process through which you can test your own store on PrestaShop Demo App:

Step 1: Download Module:

Download the PrestaShop Mobile App Builder free version for Android and iOS from KnowBand store. After successful download, you would receive a zipped file consisting of the source code of module which is to be installed on your web-store.

Step 2: Upload Module and Configure:

Install the downloaded zipped file on your PrestaShop store and you would see the option to configure the module. Open module backend and enable the plugin to link your store with the mobile app.

Step 3: Download Demo App & enter store URL:

Download our PrestaShop Nautica Demo App on your test device from Google Play Store and Apple App Store. On opening the app, the above-shown splash screen will appear. All you need to do is to enter your website URL and tap ‘View Your Store’. For instance, if your store URL is https://www.knowband.com then, enter it as https://www.knowband.com/ and start testing your app.

That’s it! Now, you can experience your app working on the mobile app. This is the default view of your website on the app and can be customized accordingly with multiple backend options and functionalities. Once you are successfully satisfied with the working of the mobile app, you can go for the paid version of the module for app development with unlocked features.
KnowBand has brought this featured automated Mobile App Builder module for various other eCommerce platforms as well, like OpenCart, Magento, Magento 2 & WooCommerce. The testing process and the features are the same for every platform.

What to test in PrestaShop Demo Mobile App?

Once you start testing the functioning of PrestaShop Mobile App, here are 10 important points which must not be missed:

1. The home screen layout of the app is the default view which can be customized accordingly along with color options from module backend.

2. Multiple social login options(Google & Facebook) along with OTP and Fingerprint Authentication.

3. Add your store logo on the header of mobile app and showcase your brand as well.

4. Seamless product categorization with clutter-free product page. Layered navigation along with product swiping makes the search easier.

5. Social sharing of products on different social platforms directly from the product screen.

6. Add products in the wishlist and Shopping Cart with multiple size and color based options.

7. Simplified checkout screen with easy order creation.

8. Complete details of the placed order along with live tracking facility.

9. Send both automated and custom Push Notifications from the backend panel along with complete history.

10. Experience the flawless functioning of the mobile app right from entering the app to making the purchase.

Conclusion:

If testing your eCommerce website on the demo app is so easy with KnowBand, it’s a quite better option to go for it before actually making up your mind in choosing the right mobile app solution.

For any query or issue regarding testing of PrestaShop Mobile App kindly raise a ticket or contact us at support@knowband.com. Our prompt support team would be honored to assist you.

You might also like:

Tips to design beautiful eCommerce Mobile Apps!

E-commerce Mobile Apps and their growth:

Developing your own eCommerce mobile app has its own perks that too on a very high scale. We all are into online shopping nowadays. No one wants to struggle with going market, search products and then come back holding a bunch of bags. Instead, we all go for the online product purchase for our own comfort. Actually, the reason behind this is why to waste our energy when there is a better option to purchase products?

That’s exactly what modern shoppers think. Being an eCommerce merchant you can use this approach to improve the sales for your store. But, along with selling products online, what if there is another way which can get you far more benefits.

Yeah, that’s right! I am talking about eCommerce mobile apps. We all know that the mobile app industry has seen a huge growth in the past decade. Today, almost every major field needs mobile apps and so is the eCommerce industry. As per a marketing report, 85% of smartphone users prefer mobile apps over mobile websites. This percentage is more than enough to boost the sales and conversion for your store.

So, if you are an online store owner and quite serious about increasing visibility and revenue of your store, you must consider the option of eCommerce mobile app for PrestaShop, OpenCart, Magento, Magento 2, WooCommerce, Shopify platforms. Further, let’s dig up in this article how can you design the perfect eCommerce app of your own?

Need for designing an eCommerce Mobile App:

As they say, the first impression is the last impression. Your eCommerce mobile app voice out your brand among the worldwide mobile audience. Crafting a beautiful and flawless mobile app will definitely portray your professionalism and lure mobile shoppers. So, apart from incorporating other technicalities in eCommerce mobile app development, designing also holds a major spot which shouldn’t be ignored in any case.

Although it seems like all the shopping apps are a look alike, but trust me they aren’t. There are many such factors which if used properly would provide an impressive app to the front end shoppers.

Considerable factors for eCommerce Mobile App Design:

Here are a few major aspects to be kept in mind while designing an eCommerce mobile app of your own:

1. Clutter-free User Interface

The user interface is the soul of a mobile app. While designing the app UI you should keep a check on the screen-size support and effectiveness of the design. These two factors are responsible for making the app interface interactive and responsive.

You must make sure that your app doesn’t get affected by multiple screen sizes of various devices. As far as screen sizes are concerned, either manage the content on the app or create the one which supports multiple screen sizes.

Also, your app interface should be crafted as such it doesn’t create an issue for the user’s while creating an order. Many apps have loads of attributes which makes it tough for the users to select the right product and place the order. Thus, your well designed mobile apps could easily relight the user experience of your store.

2. Home Screen Personalization

The home screen of your app is the first thing which an online shopper experience on entering the app. Try to keep it simple and clutter-free along with highlighting the top products. There must be a proper search functionality on the home screen for the new visitors.

Your eCommerce mobile app should also have the functionality to offer flash sale or time-based sale on the home screen. So, try to optimize the app screen as per various events and occasions without making it messy.

3. Simple Sign-up and Checkout Screen

Users never prefer a multi-page sign-up or login option in the shopping apps. Instead of testing their patience the better approach is to offer them an easy and quick login process. Social media login(Google and Facebook) along with OTP and Fingerprint authentication are few such sign-up options which let the users access the app in a few taps.

Same goes for the checkout page, it shouldn’t be lengthy and multi-screen at all. Your app checkout screen should be that easy to use which compel the users to submit the order. So, once you have thought of developing an eCommerce mobile app you must be sure about keeping both these screens seamless.

4. Better Product Visuals

All the products must be displayed in a nice and effective manner. The product image quality must be up to mark and always have a prominent ‘Add To Cart’ button. You can also decide the navigation of this button by either redirecting users to the shopping cart screen or keep them on the product page for additional browsing.

The product images should load instantly even in an average broadband network. Often it happens that the users leave the app because images take time to load and they lose their patience.

5. Rich Color Schemes

Your app color choice says it all. Try to choose the color which suits your business. While choosing the right colors make sure it doesn’t affect the product visibility at all. Don’t forget that your prime requirement is to highlight the products on the app.

Moreover, you must not opt for very vibrant colors in the apps and try to maintain the right contrast between the theme and background color of your app.

6. Thumb-Friendly Zone

Your mobile app users could be both left and right-handed. Incorporating a thumb-friendly zone on the app screen wouldn’t harm anyone. Instead, it eases the app usability for both sorts of users.

Your eCommerce mobile apps should use this feature in such a way that all the important tasks related to product purchase must lie in this zone. It also helps in enhancing the conversion rate of your store.

7. Proper Filters and Sorts

Product filters are very important for an eCommerce shopping app as they help the users to find the right product from the huge catalog. The filter options in the app should be both broad and specific based on price, size etc. Product sorting is also an important factor which enhances the shopping experience. Whenever any shopper wants to view the lowest price products on your app, he/she can easily opt for the low to high sort option.

8. Simplified Menu Bar

Keeping your menu bar simple and to the point would definitely impact the user’s purchase decision. The right categorization displayed under the menu section allows the users to get along with the complete product catalog easily.

Over to you

Till now, you must be aware that mobile apps are the inevitable need of your eCommerce business. Designing your app beautiful and user-oriented would definitely benefit your eCommerce business. So, it is better to analyze and choose such eCommerce mobile app solution for your online website which provides a tailored and effortless shopping experience to the users. Keep all the above-listed points in your mind while app designing and hopefully it would shine out as a star for your store.

Read some more articles related to mobile app designing:

10 essential tips to create icons for your mobile app.
How to create right splash screen for your app?
The Mobile App Effect in eCommerce industry during Holiday Season

 

How to build an eCommerce Mobile App?

Mobile Commerce and its growth:

We all can witness the impact of digitization in this tech-centric world. Along with all the major sections, the eCommerce industry has witnessed tremendous growth and advancements in the past few years. Earlier the shoppers were only limited to the websites for product purchase. But, as the majority of online sellers took their website business to the mobile platform, the mobile shopping app is a kind of necessity rather than just a luxury.

First of all, let’s narrow down the exact difference between eCommerce and m-commerce. Mobile commerce is selling products on various handheld devices while eCommerce is selling products through online websites. Many marketing experts are quoting that worldwide mCommerce is about to reach around $693B by the end of 2019.

Mobile Apps are a kind of inevitable need nowadays with the constant increase in mobile users on daily basis. The shoppers want everything at their fingertips to which they can easily reach. But, the need for eCommerce mobile apps often get ignored by online merchants and ultimately faces a huge loss.

How eCommerce mobile apps came out as a trend?

Creating a mobile app for your eCommerce website isn’t just limited to code one. You need to make sure that the app should be matching exactly with your website in terms of both look and functionality. Instead of providing some simple programmable apps to your users, think of a better approach and offer them one with all the help and assistance.

Who doesn’t want to opt for such eCommerce apps which can boost their website revenue? Mobile apps enhance the reach of your regional online business among the worldwide audience. They take your business to every corner of the world where you ever want to reach physically. But, you must be sure about the kind of mobile app which is being offered to your users. Let’s begin with a few basic questions which you should ask for your app:

1. Is your mobile app capable of targeting the right audience?
2. Does your mobile app support the products you sell?
3. How can you manage the inventory with the apps?
4. Can your app expand your business on a global scale?
5. Is your app interface enough seamless and appealing?
6. Is product purchase simple for the shoppers?
7. Can you manage the app functionalities on your own?
8. Can you optimize the home screen UI as per various occasions?
Last but not least,
9. How will you manage the app and store simultaneously at the same time?

These are some basic queries which should be considered before going for coding or non-coding way to create an eCommerce mobile app. There are various other aspects to be analyzed as well while creating eCommerce mobile app.

Key essentials for flawless mobile app creation:

1.  User Experience:

Your app design should be user-centric. All the features and functionalities of your eCommerce mobile app should be crystal clear for mobile shoppers. Try to use the right color selection and correct usage of other designing elements to lure the user’s attention just with the perfect designed app. Often it happens that the mobile app visitors access the app because of the awesome designs and end up as a potential user.

Moreover, you should try to keep a brand touch in your apps. Your app portrays your business to the users so, try to keep it as effective as it can. The app screens should be crafted nicely and the transactions between them must be smooth. Display your store logo on the app and promote your brand as well along with the store products.

2. Audience Analysis

Being an eCommerce store owner you must analyze your target audience. This research has its own significance as it lets you make the decision based on user’s likes, dislikes, purchase behavior etc. It will help you in providing the exact mobile app which your user needs.

Your marketing strategies actually rely on this core aspect of eCommerce business. In this age of sternest competition, you don’t afford to make any error as it can make you lose loads of conversions and leads. Keeping your app features as per the audience taste and preference will definitely be a silver bullet for your business.

3. Track Competition

List down your competition who have already gone mobile or looking forward to doing so. Analyze their move and check what makes them a better choice for the users than you. Research their best features and benefits and try to make up the most out of this analysis.

4. Right Technology

Choosing the right technology for your app is the prime requirement for eCommerce mobile app development. Your app must be updated with all the latest advancements and should work without any flaw. Try to opt for the native eCommerce mobile apps in order to provide sustainability. Similarly, you also need to decide whether you want to develop an Android app or an iOS app or both as per your targeted audience.

These were some of the core aspects of understanding and analysis before actually going for app development. Now let’s take a look at some of the must-have features of your eCommerce Mobile App.

Top eCommerce Mobile App Features you should look for!

1. Easy Registration Process

In this paced day to day lives no one wants to fumble with the lengthy login forms when it comes to access your app. Many eCommerce store owners ignore this fact and eventually it doesn’t end well. You must not make this mistake and incorporate quick login options in your app in the first place.

Moreover, there must be at least 2-3 login options in your apps including social media networks. Providing one or two tap login option in your app could not only motivate them to open the app and browse the store but also boost sale for your business.

2. Easy Payment Options

Let’s take an instance that a user has visited your app and added products in its cart. But, when he/she tried to make the payment there weren’t enough payment options. This will surely make the user leave without successful product purchase.

You should be serious about providing multiple reliable and user-favorite payment options in your app. With Amazon Pay, PayPal, COD, Braintree, Stripe etc. you can easily push your users to make the purchase.

3. Social Network Integration

No one can deny the power of social media. If you are running a business, social media could be a game changer for you if used properly. Your eCommerce mobile app also needs social integration in order to popularize it.

Right from one-tap login to social sharing of products, the mobile apps will spread your word of mouth among potential buyers. So, you must connect the basic social networks in your app for improved benefits.

4. Full Synchronization

Being an eCommerce store owner managing both apps and the store simultaneously could be hectic for you. So, why not connect both with each other? Offer 100% synchronization between your store and the mobile apps and speed-up your inventory management process.

Once the apps and your online website are in synchronization, all the updates made on the website are automatically get reflected on the mobile apps. This halves your workload and saves plenty of time to focus on the competition and improve sales.

5. Push Notifications

Your app is the major communication source between you and the buyer if it has the right tool. Push notifications are the perfect marketing tool for an eCommerce mobile app. Sending personalized notifications to the app users would increase the app engagement. Notifying the users regarding discounts, sales, offers, and other store-related details would definitely enhance your eCommerce store sales.

6. App Personalization

All the top eCommerce mobile apps offer the best shopping experience to the app users. You should opt for the eCommerce mobile app solution which allows you to personalize the home screen on your own.

Your app’s home screen is responsible for the first impression on the users. So, you must make sure it certainly meets the user’s expectation. This will even help the store admin to drive more sales to your store. There is various automated eCommerce mobile app solution for PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and others that allow you to present the desired layout in your apps. You can even read various tips to design beautiful eCommerce mobile apps.

7. Customer Service

Customer satisfaction is an important aspect which shouldn’t be ignored at any cost. While shopping online through your app there is a chance that user might be in doubt regarding the purchase. So, there must be reliable contact options in your app. This will not only let your users directly contact you regarding any query or problem but also brings their loyalty to your store.

8. Easier Checkout

The simpler is your checkout screen, more are the chances of a successful purchase. Easy checkout screen often motivates the users not to abandon the cart without making payment.

Wrap Up

This tour of developing eCommerce mobile app would have hopefully cleared that the mobile apps are better than online websites. So go ahead, do all your research and analysis and choose the right eCommerce mobile app development solution.

Looks good? Find some more articles on how these mobile apps can benefit your eCommerce business:

How eCommerce mobile apps can boost your small business?
Reasons why eCommerce business needs a mobile app?

Coding Or Non-Coding: What to choose for eCommerce mobile app?

Looking for the number of bucks required to get a pair of native eCommerce mobile apps? Read on to find the answer.

Why eCommerce mobile app is a big deal today?

Digitization has touched our lives in the past few years in ways we never imagined. With the ever-growing mobile app market and the ease of shopping provided by mobile devices, the apps have made their mark in the eCommerce industry. The mobile apps for shopping have overtaken the desktop websites with their motive of ‘Shop on the go’. If we believe to the following stats, in the year 2018, 16 percent of worldwide shoppers used their smartphones to buy products. This data was earlier 11% in the year 2017.

All the eCommerce store owners would have dreamed of their store getting crowded with the users. E-Commerce mobile apps could make it true by targeting the majority of mobile users worldwide. Additionally, the ease of doing business with eCommerce mobile apps has no comparison at all. All of these facts and figures are that mobile apps are leading the debate on mobile apps Vs mobile websites.

How should be your eCommerce mobile app?

The exact cost is determined by the aspects that you take into consideration while app development. And, that’s totally up to you! You should get your eCommerce mobile app developed as per your choice and need. But, before that, the basic step is to keep all the concerned factors crystal clear. There are a few key aspects which are a must if you are really sighting your app as a game changer. Let’s have a glimpse of them:

1. Audience Analysis will let you know where to hit!

While developing an eCommerce mobile app, the user analysis is the most essential and basic thing, to begin with.  The success of your business exactly depends on whether you are fulfilling buyer requirements or not.

The fundamental step in the buyer analysis is determining to whom are you selling the product with the app? Their shopping behavior and patterns must be analyzed to know the buyer likings and disliking. Carrying out this research in the précised manner will ultimately get you a relatable approach for your app.

2. Choosing the right technology will get your app far!

Another major aspect is using the right technology while developing your eCommerce mobile app. Along with keeping an eye on the budget of app development, you should go for the solution that offers you maximum benefits. From keeping the perfect synchronization between app and website to multiple language integration are few such technological advancements that you must opt for your app.

Actually, in my opinion, you should go for the native mobile app development solution.  Determine the platform/OS that you will target, whether it will be Android or iOS or both. This is directly based on the preference of the user’s devices and that will be acquired from user analysis.

3. The well-designed app would voice out your brand loudly!

Try to craft your app design soothing and intuitive without getting it cluttered in any possible way. The appealing app visuals, seamless transactions from one app screen to another, alluring color themes and font styles are some designing factors which can provide an unmatchable shopping experience to your users.

Your app is your business identity. So, it should be kept as user-friendly as it could. Your mobile app should present your store to the users with the motive to create an ever-lasting impression.

There are various other such factors as well, but these above discussed must be considered before developing the eCommerce mobile app. Let’s move on to how much does it will cost?

What is the cost involved in eCommerce mobile app development?

Cost required for creating a mobile app is technically narrowed down to two main factors:

  1. Who will be your app developer?
  2. How much amount are you planning to invest?

You should be certain about the money and approach regarding the mobile app development. From here, you can go for either of the choices.

1. Coding:

The first one is to hire a developer for the job which could cost much as you have to make him permanently available for your app. You would have to pay the person every time for even small changes in your app.

2. Non-coding:

The much better and seamless option is to choose a pre-configured mobile app solution. There are various such readymade frameworks available in the market which can get the desired apps for you without any change in the code. The best part about this option is that you would be the boss of your app as its functionalities can be managed over a few clicks and button toggles from the admin panel.

Also, the mobile apps provided by the readymade solution are fully featured and have all the required functionalities for your business. These eCommerce mobile app solutions even provide free support to developed apps. So, if any issue happens in future you wouldn’t need to worry about that.

Conclusion:

Till now, you have got the idea that developing an eCommerce mobile app is a tough decision and requires a lot of analysis and research in the first place. But, there are the ways discussed above through which you can get the job done without any hassle. Knowband understood this concern of all the eCommerce store owners of different platform and came up with the easiest and cost-effective solution Mobile App Builder for Prestashop, OpenCart, Magento, WooCommerce and Magento 2 platforms.

Please do drop us your reviews and comments regarding eCommerce mobile app development. We would love to hear from you.

Find our other articles on eCommerce mobile apps:

E-Commerce mobile apps: Just a fad or an unavoidable Trend!

Why does your eCommerce business need its own mobile app?

7 reasons why mobile apps are better than mobile websites?