Tag: Conversions

Trigger Impulse Buying with PrestaShop Exit Popup Addon

“Grab customer attention and trigger impulse purchase when the user decides to leave your store, with PrestaShop Exit Popup addon.”

Popups are amazing as far as they are not hampering the user experience or disturbing the user flow. This is where Exit popups have been effective as they tend to appear only when a user shows the intent to take an exit from your website.

We, at KnowBand, understand the value of user experience in the eCommerce industry and also the merchants’ zeal to gain more conversions. This is what led us to develop an Exit popup that could maintain the user experience and allow merchants with an opportunity to get more conversions.

If you own an eCommerce website on the PrestaShop platform and looking for such addon, PrestaShop Exit Popup is exactly what you need.

PrestaShop Exit Popup addon

PrestaShop Exit Popup addon displays an interactive popup to your site visitors as soon as it detects the user’s intention to leave your website; by tracking the mouse movement. It helps you make one final attempt to stop the user from leaving your store by grabbing their attention through some exclusive offers.

Note: PrestaShop Exit-Intent Popup can also be used as an Entry Popup.

Why you should have the PrestaShop Exit-Intent Popup?

PrestaShop Exit Popup is a feature-packed addon that provides PrestaShop merchants with some effective tactics to draw customer attention towards your store offers and persuade them to make a purchase.

Let’s have a look at the features of the PrestaShop Exit Intent Popup.

1. Make perfect adjustments for the Popup appearance

PrestaShop Exit Popup lets you perform plenty of customizations to deliver the popup effectively to your visitors and customers.

Specify when you want to display the popup

The addon provides you with 3 options to set the time for the popup appearance. You can choose to display the popup

– as soon as the visitor enters your store

– after a user has spent certain time on your store (you can mention the time after which you want to display the popup)

– the user has scrolled down to a certain limit (you can mention the scroll percentage)

– after the user has visited a few pages on your website(you can mention the minimum number of page visits to show the popup)

Specify the pages on which you want to display the popup

You can choose to display the popup either on all pages or show/hide it for some selected pages.

Choose who you want to display the exit popup

Admin has the choice to show the popup to all visitors, new visitors or returning visitors.

Set a display frequency of the popup

Merchants can set the popup display frequency for every visit, one visit per hour, one visit per day, one visit per week or one visit per month.

Restrict popup appearance for users of some specific regions

You can choose to display the popup either to worldwide visitors or disable it for users of some specific countries.

Select a minimum screen size for the popup display

Admin can define a minimum screen resolution below which the popup will not be displayed to the user.

Hide popup automatically after a certain time

PrestaShop Exit Popup addon provides you with the option to make the popup disappear automatically after a few seconds.

2. Personalize the look and feel of the Popup

PrestaShop Exit-Intent popup comes up with pre-existing themes to design your popup. You can give it an attractive CTA, adjust the look with various colour customization options, etc.

3. Customize your offers

Select what you want to offer through the exit pop-up to your visitors- whether a free delivery, a gift, or some discount on the purchase.

4. Mailchimp, Klaviyo and SendinBlue Integrator

Every time a user provides his/her data while collecting the offer, their data would be sent directly over to your Mailchimp, Klaviyo and SendinBlue account, whichever you are using for the Email marketing purpose.

5. Customize your Emails

You can personalize the email content that would be sent to the users as soon as they provide their email address in the popup.

6. Graphical and Pie chart analysis

PrestaShop Exit Popup module shows the graphical comparison of the total generated coupons and used and unused coupons.

You can track where your users are coming from, which device they are using whether it is a mobile or desktop, etc.

7. Compatibility and Support

PrestaShop Exit-Intent Popup is GDPR compatible, multi-store compatible and Mobile, Tablet and Desktop Responsive.

PrestaShop Email subscription Popup addon provides many other features like setting up the coupon expiry duration, email verification during checkout to confirm whether the coupon code is used by the same user who generated it at first place or not, etc.

Benefits of PrestaShop Exit Intent Popup:

1. Trigger impulse buying at the last moment

2. Obtain customer data efficiently for your email marketing campaigns

3. Boost your conversions

4. Encourage purchases through exclusive offers and discounts

5. Increase your average site time

The Bottom Line

Conventional popups are not effective anymore. They have become an annoyance for the users and if prompted repeatedly, can compel them to never visit your store again. With PrestaShop Exit Popup, you get one of the best ways to grow your subscribers list and increase your eCommerce conversions.

If you have any concern regarding this module, you can reach out to us at support@knowband.com and our team would be happy to assist you with your queries.

8 Solid Evidence a Facebook Store can double your Conversions

 If you are an active Facebook user, you probably would have seen brands promoting their store’s products through their Facebook page and when you open those pages, you will see they have a “Shop Now” option, which we call it as a “Facebook Store.” For an e-commerce store, a Facebook store is a part of their actual eCommerce store that allows them to sell their products directly through their Facebook page.

“Social media is important for online retailers!”

If you are looking to take your eCommerce business to new heights, social media is the trump card today. The vast engagement of the users on social media platforms has proved to be an important aspect for the online sellers to use them for effective marketing. Amongst all the social media platforms, Facebook is one of the most widely used. That is why it is an inevitable aspect for the merchants to establish their web store on the world’s largest social media platform and make more sales. All they need is a facebook page with a few followers to start with.

Facebook provides a platform for eCommerce store owners in the form of a facebook shop to assist them to market their business. It helps online retailers to expand their business in front of a large audience of Facebook.

It is a proven fact that customers tend to purchase a product when it comes to their notice. For this matter, a Facebook shop proves effective. Sellers can create some amazing content on their Facebook business pages and grab users’ attention towards their store. You can easily link your e-commerce store to your Facebook page with the help of some plugins.

Prestashop Facebook store addon by Knowband is one such addon for Prestashop owners that helps them incorporate their own shop on Facebook. It allows them to manage their Facebook shop quite comfortably. A merchant can adjust the look and feel of their shop with multiple color combinations, feature selected categories and products on the shop and do much more.

Knowband provides FB store extension for Magento as well.

Let us briefly discuss how a Facebook store can help you grow your web store and get better conversions.

1. Drives the traffic from Facebook to the website

The number of Facebook users is hitting a new count every day. It is estimated that the number will reach 3 billionin in the next couple of years. With such numbers, retailers get a huge advantage of making people aware of their brand and achieve higher sales. This creates a good opportunity for e-commerce store owners to redirect a good portion of page traffic to their website directly. The Facebook store can create a significant impact on your store conversions

2. Social sharing

Facebook store ensures social sharing. Many times, if a product posted by a seller is liked by the visitors, there are certain chances that they will suggest that product to some of their family members or friends. The Facebook store enables the feature of social sharing where the visitors can share the products with their known ones. The Facebook shop helps the seller in many ways. Firstly, the seller is able to promote the products on a free platform. Secondly, the visitors who share the product can lead it to a potential buyer which helps in making the sales of the product quite easy.

3. Better product visibility

One of the best advantages of the Facebook store is that it is easy to reach for users. Most people do own a Facebook account. Therefore, it becomes quite easy for the seller to reach out to potential buyers. One of the major encountered problems by the seller is to find a good and well-known platform in order to promote the product. With a Facebook store, this problem gets minimized and the chances of conversions increase considerably. In addition to this, the merchants can even increase the number of followers on their Facebook shop with some amazing discounts and offers. Prestashop Superfan addon is one such way to compel the visitors to follow you on Facebook.

4. Ease of shopping

What could be a better option for the users than browsing for their favorite products on the same platform which they use generally for entertainment purposes? The Facebook store ensures that the customer doesn’t have to leave the platform while browsing some stuff on your store. It improves the customer’s experience and helps the seller to improve sales performance.

5. Easy access to the website’s product

Most of the people who use the Internet have easy access to Facebook. Thus, establishing a Facebook store helps the seller to make their e-commerce store easily accessible to Facebook users.

People can access Facebook through mobiles, tablets and other devices. Therefore, the idea of accessing the web store just by using the desktop site becomes obsolete. Users can browse the Facebook store using any mode. Using the Facebook shop approach removes the barrier of a limited form of access to the web store, ensuring better coverage to get more visibility and a better conversion rate.

6. Easy to track the traffic coming through Facebook

Having a Facebook shop makes it easy to track your Facebook community members. When you link your store to your Facebook page, then with the help of Google Analytics, you can get an overview of the traffic coming through Facebook. You can check where your customers are coming from, you can track conversions and optimize your shop accordingly.

7. More user Engagement

Selling products on Facebook isn’t difficult if you know how to engage users. For this to happen, you need to make a friendly relation with your community. Make them feel that you care for them. Announce exciting prizes, sales, discounts, solve their queries in the comment section, use facebook stories, organize quizzes, etc. This way, you will find more user engagement on your facebook shop and it will help you understand your community better.

8. Facebook ads

Facebook ads help you get more customers and increase brand awareness. It presents your brand to a new set of people so that more and more people get to know about it. Facebook provides a “Boost post” option by which you can take your brand visibility to the next level. You can target a specific audience with a specified budget.

Conclusion

Most of the eCommerce stores are shifting to social media for better growth. One simply can’t ignore the power of social media if they wish to take their business to the next level.. Not having a Facebook shop might result in losing a large portion of potential buyers. So, go and open your facebook shop today!

If you have any more points to add, do let us know by leaving a comment below.

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5 Quickfire Prestashop Addons that can Boost your Conversions

E-commerce merchants crave for conversions, but conversions do not happen automatically. It requires your time, efforts and a well-structured strategy. If you are a Prestashop store owner and looking for some helpful addons to boost your conversions, you can try out the Prestashop addons that are listed below.

1. Spin and win popup module

The traditional approach of asking for visitor’s email addresses by offering them some deals and discounts doesn’t work any longer. This is why e-retailers come up with new ideas every now and then to increase customer engagement. And why shouldn’t they? Customer engagement is an important factor to drive more conversions.

Spin and Win popup is the recent approach followed by merchants to engage customers. The motive behind this is to provide a gamifying experience to users, make them earn some discount by spinning the wheel and capture their email addresses when they claim the deal. Prestashop Spin and Win pop-up addon is a 3-in-1 popup (Entry, Exit, and Email subscription popup) that focuses on engaging your users in a fun activity. When visitors enter your store, they are asked to spin the wheel to win some amazing discounts on your store. Curious to win discounts, users spin the wheel and provide their email addresses to claim the offer. This way, you get their email addresses which can prove to be very useful for your email marketing campaigns. You can display the spin and win popup even at the time when a visitor is attempting to take an exit from your store.

2. FB wall post

The introduction of Social media has made marketing much easier than before. E-retailers are utilizing the advantages of major social media platforms to boost up their business, where Facebook is on the top list.

Prestashop FB Wall Post addon is one such way for you to increase your e-commerce conversions. The FB wall post module helps in generating automatic wall posts as well as manual wall posts based upon the seller’s convenience. One of the very advantages of this module is that it enables the merchant to make the customers aware of the new products arrival. Moreover, you can select the category and the brands that you wish to display on the wall post.

3. Social loginizer

Imagine how frustrating it would be for a user if they have to go through a lengthy registration process every time they visit a new eCommerce website. The registration process is the door to enter the store. Would you like to make your users wait or get them inside as quickly as possible? The latter would arguably the most obvious answer. This is what the social login option does. It allows users to sign in directly with their social accounts such as through Facebook, Google, Twitter, etc.

Prestashop Social loginizer addon offers 15 log in options to visitors The Social login saves the time in filling up the lengthy registration forms. Social loginizer allows the store merchants to place the easy social login facility on various pages such as Home Page, Category Page, Product Page, Checkout page, etc. The availability of social login makes you gather your user’s data easily and you can get more insights into your customers like their age, location, gender, etc. This helps in target marketing. Social loginizer can be very effective in increasing your eCommerce conversions.

One page checkout

 

The checkout page of your eCommerce store decides whether the visitor would convert into a customer or not. It either leads to increased conversions or increased abandoned cart. A complicated checkout process is one of the major reasons for customer dissatisfaction that leads to cart abandonment. Customers find it tiring to provide their details on a number of pages. As a result, they just hit the exit button and leave your store. In order to overcome this problem, e-retailers are following the one-page checkout process that puts up all the checkout related fields on a single page.

Prestashop one page super checkout focuses on providing a better checkout experience to your customers. It offers a social login option (Facebook login, Google login and PayPal login) to your users along with a guest checkout option. As a store merchant, you can offer multiple shipping and payment methods to reduce the possibilities of cart abandonment. Apart from that, you can choose multiple layout designs of your checkout page

5. FB store

The growing popularity of Facebook has led brands to promote their products on the largest social media platform today. With over 2.38 billion active monthly users, it has become a major platform for online businesses to market their products and earn more revenue. If you haven’t marked your brand’s presence on Facebook, you are seriously missing out on a great opportunity to gain more conversions.

Many brands have opened their Facebook stores to drive more sales. If you haven’t opened a facebook shop yet, open it today. It is a must if you are thinking to take your business to a large scale.

Prestashop FB Store module is a good approach to gain higher traffic and increase user engagement on your prestashop store. It helps you integrate your Facebook page to your Prestashop store and provides you various options to customize your Facebook shop. It increases your product visibility and makes you reach out your products in front of a wide facebook audience.

Conclusion

Expecting your conversion funnel to go up rapidly would be unwise. It takes the right tactics and the right approach to get more conversions. Take your time, brainstorm new ideas and come up with some amazing ways to improve your conversion rate. Above all, keep the user experience the topmost priority.

If you found these 5 Prestashop addons helpful to boost your conversions, do let us know by leaving a comment below.

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