FAQs

Q1: What is the PrestaShop LLMs.txt Generator module by Knowband?

The Knowband PrestaShop LLMs.txt Generator module builds a structured llms.txt file for your store that platforms like ChatGPT, Gemini, Claude, and Perplexity can read. It organises your products, categories, and CMS pages into a format AI crawlers actually understand, so when someone asks an AI where to buy something you sell, your store has a real shot at showing up.

Q2: What is Answer Engine Optimisation for eCommerce?

AEO is the practice of structuring your store content so AI-powered platforms like ChatGPT, Perplexity, and Google SGE can pull and cite it directly in their answers. Instead of just ranking as a link, your products get referenced in AI-generated responses. For e-commerce stores, this means more visibility where shoppers are increasingly starting their product searches.

Q3: What is the difference between AEO, GEO, and SEO for eCommerce stores?

SEO helps you get ranked in Google's traditional search results. GEO (Generative Engine Optimisation) is about getting your content cited inside AI-generated responses. AEO focuses on AI answer engines like ChatGPT and Perplexity specifically. All three matter today, but AEO and GEO are quickly becoming essential as more shoppers skip Google and ask AI platforms instead.

Q4: How is an llms.txt file different from a sitemap or robots.txt?

A sitemap tells search engines where your pages are. Robots.txt tells crawlers what to skip. An llms.txt file serves a different purpose altogether. It is written for AI answer engines, giving them actual readable content about your catalogue so they can form accurate product recommendations rather than just crawling and indexing page URLs. It is a foundational part of any AI search visibility strategy for eCommerce.

Q5: Will the PrestaShop LLMs.txt Generator addon help my products show up in ChatGPT recommendations?

Yes, that is exactly what it is built for. GPTBot needs a clean, well-structured llms.txt file to pull meaningful product data from your store. Once it has that, ChatGPT can reference your products when users ask relevant questions. Without this file AI models tend to skip your store entirely, particularly when bigger competitors have already set up their AI product discovery properly.

Q6: Which AI crawler bots does the PrestaShop LLMs.txt Generator support?

The module supports five major AI crawlers: GPTBot (ChatGPT/OpenAI), DeepSeekBot, Google-Extended (Gemini), PerplexityBot, and Anthropic-AI (Claude). From the admin panel, you can easily enable/disable these models individually. So if you only want certain AI platforms indexing your store content, you have full control over that without any coding required.

Q7: Can I control which products and pages go into the llms.txt file?

Absolutely. The Content Filtering section lets you pick specific products, categories, and CMS pages to include or exclude. You can limit it to active or featured products, skip CMS pages, and keep the file focused and relevant. This stops sensitive or unnecessary content from being indexed by AI crawlers without your knowledge.

Q8: How is AEO different from just doing regular SEO for my PrestaShop store?

SEO is about ranking in Google's search results, where users still have to click through to your store. AEO works differently. AI platforms like ChatGPT and Perplexity skip the link list and pull answers directly. If your store is not structured for that, you simply do not appear in those results. As more shoppers turn to AI before opening Google, relying only on SEO leaves a growing gap in your store's visibility that this PrestaShop AI answer engine optimization addon directly addresses.

Q9: Is the PrestaShop AI product discovery addon suitable for large PrestaShop stores with thousands of products?

Yes. The PrestaShop LLMs.txt file generator addon runs on a cron-based batch system, processing 30 products and 5 CMS pages per execution by default. You can increase or reduce those numbers based on what your hosting can handle. Big stores might need a few cron runs to fully generate the file, but it gets the job done without straining your server.

Q10: Does the llms.txt Generator work with multi-store PrestaShop setups?

Yes, it does. If you run multiple shops under one PrestaShop installation, each of them gets its own separate llms.txt file. Admins can easily configure settings like content filtering and file customisation individually per store. If your shops serve different regions, languages, or product lines, this helps keep everything clean.

Q11: What kind of content can I customise in the generated llms.txt file?

You can add custom text before and after the store description, product listings, category sections, and CMS pages. On top of that, the File Boundaries feature lets you add global notes at the very top and bottom of the file. Store owners mostly use this to give AI crawlers extra context about what the store sells, how the catalogue is structured, or any instructions they want the bots to follow.

Q12: How do I install the Knowband LLMs.txt Generator on my PrestaShop store?

Installation is straightforward. After purchase, you get a zip file that you upload directly through PrestaShop's Module Manager. Once installed, click Configure, and you are taken to the settings panel. Enable the module, set your store name, configure your crawler access settings, apply content filters, and run the cron job to generate your first llms.txt file.