Category: Ecommerce

Success Formula for Etsy Sellers in 2022: A Beginner’s Guide

Etsy is one of the most well-known online marketplaces globally. It distinguishes itself from other eCommerce marketplaces by specializing in providing exclusively handmade, artisanal, antique, and custom-made goods.

Etsy has become a top marketplace for arts and collectibles because of its capacity to unite these small-business vendors selling unusual and distinctive things. Customers commonly turn to Etsy for inspiration when choosing unique gifts, and many come there specifically to look for items that aren’t offered on other online marketplaces.

Etsy is one of the leading online marketplaces in the globe in 2021 among other e-commerce sites that specialize in antique or handmade goods. Handmade, vintage, and craft items should be your top objectives for selling and stocking up on supplies.

Etsy distinguishes out from other marketplaces because of its extensive selection of products like fashion, photography, health & beauty items, gourmet goods,  art, wedding essentials, jewelry, and many more, Additionally, Open Source platforms like PrestaShop, Magento 2, OpenCart and WooCommerce are all compatible with Etsy.

Vendors are ready to connect their online stores created on these platforms with an Etsy store as a result. You will understand how to successfully sell on Etsy in 2022 by the time you finish reading this article.

Recommended Read: How to Sell on Etsy Marketplace?

Selling on Etsy: A Seller’s Guide to Best Practices

This guide is a starting point for those sellers who want to sell on Etsy or who are currently Etsy Sellers. It seeks to address all the common questions to streamline the selling process and boost profitability. It’s simple to sign up to sell on Etsy. You must follow three simple steps to sell your goods on Etsy:

1. Create an Etsy Account

Setting up your Etsy account is the first step in the selling process on the website. By going to the Etsy homepage, selecting Sell on Etsy, and then selecting Open Your Etsy Shop, you can accomplish this. You will receive instructions on how to set up your store’s settings, including the language, currency, and location.

2. Determine the Kind of Etsy Store You Want

After registering, you must customize your shop’s preferences and settings to decide how it will appear on the website and function. First, provide the name, language, and location (country or region) of your shop.

Recommended Read: Automate Product Listing and Manage Orders on Etsy Marketplace with ease

3. Choose a Payment Option

You must select the payment option you wish to use after creating your Etsy store and provide Etsy with your billing information so they can recognize you and approve your purchase.

You can offer your customers the choice to make purchases from you and pay using PayPal or Etsy Payments. Etsy Payments, which is user-friendly and provides a range of payment alternatives, is the payment method that Etsy sellers use the most frequently.

4. Set your Shipping Costs

Setting fair delivery costs is also crucial when signing up as a business on Etsy. Consider topics like if you’ll be selling your products only domestically or also internationally to clients in different countries. If so, be sure to account for varied shipping charges, including duty and shipment processing time.

Which Etsy Products Receive the Most Searches and Purchases?

Etsy is a global marketplace where makers from all over the world come together to create, sell, and buy one-of-a-kind goods. You must be unsure of what to sell on Etsy specifically. The following are the principal top categories on Etsy for sellers:

Items that are handmade, vintage (at least 20 years old), and supplies for crafts

According to Etsy’s 2019 study, 87 percent of Etsy sellers are women, which leads us to the realization that customized, handmade items like stickers, bespoke jewelry, crafts, and supplies are the most popular.

How much does Etsy Sellers charge?

When you sell on Etsy, various types of fees are imposed. These are listed below:

  • List price
  • Delivery or Shipping Label Charges
  • Transfer Charges
  • VAT and Payment Processing Charges

Recommended Read: 5 Simple Steps to activate/deactivate listing in Etsy Marketplace

Requirements for selling on Etsy (Permits and Licenses):

The basic goal of Etsy as a marketplace is to offer a space where users can finally have wonderful encounters. It makes an effort to give customers something only available to them today. There are numerous categories listed for what an Etsy seller may and may not sell.

A) What Can Be Sold: Etsy is a unique online shop where you can sell handmade products you’ve made, vintage items, and creative supplies like tools, materials, or recipes.
B) What Cannot Be Sold: Despite fulfilling all marketplace rules, there are some goods and services that are expressly prohibited from being sold on Etsy.

Strategies to Boost Sales of Your Etsy Postings

Using the aforementioned advice, get your Esty shop up and operating so that you may start making sales. You will undoubtedly generate some sales naturally, so you won’t need to do much more than, as already indicated, optimize your listing. Here are some extra strategies you may use to assist your sales to go from good to great if you’re trying to expand your company and your store’s sales potential.

Use Social Media to Market your Listings

Social media may be a very successful tool for marketing a business. Displaying social media posts from satisfied customers might help you build credibility with new customers. If you sell jewelry on Etsy, for example, uploading an Instagram snapshot of a happy client wearing one of your pieces may be compelling proof that your products are lovely and of a high caliber. Instagram and Pinterest are your best options when it comes to social media because they both have a strong visual component and practical search and discovery tools.

Enhance your Listing with Expert Photos

Without a question, expert photography may significantly alter how consumers view your products. Due to proper placement of the lighting, background, and camera angles, the same product photographed by a professional might appear considerably higher-quality. Even though utilizing a smartphone to take nice DIY photographs is doable, investing in professional product photography will always help your listings.

Recommended Read:  How to Add or Update Shipping Profile in Etsy Marketplace?

Optimize your Pricing

Make sure your Etsy listing’s pricing is competitive with those of your competitors while still leaving room for a fair profit margin. As a result, it’s crucial to keep an eye on market changes and trends.

An item you sell, for instance, can unforeseen become the most sought-after gift throughout the Christmas season. In this case, you should unquestionably increase prices to keep up with consumer demand, but not to the point where you turn away customers in favor of a competitor. Similar to this, if the market demand for a product you’re selling starts to diminish, you’ll need to change your prices.

Identify the Etsy Algorithm

An important advantage is the vast number of prospective customers who use Etsy. You have the opportunity to communicate with a sizable audience of potential buyers as a seller! You must still be careful how you offer yourself to the right clients, though.

Here, keyword optimization and mastery of SEO, particularly as it relates to the search engine on Etsy, are essential. Use the search terms that Etsy users who represent your ideal customers are using. 

In the End:

Etsy is the ideal place for you to think about listing your goods if you’re a small business or a solopreneur with a unique, homemade, or eccentric product. You can potentially integrate with other platforms and reach a huge, highly targeted audience without having to invest a lot of money. It’s easy to register, and as a vendor, you’ll join a dynamic and unique eCommerce marketplace.

Knowband offers Etsy API Connector plugins for various platforms like PrestaShop, OpenCart, Magento 2, and WooCommerce. The Etsy Integration module by KnowBand, which is also providing three months of free service. Choose the appropriate Etsy integration module for your store from the list below: Shopify, Opencart, Prestashop, Magento, and Prestashop. The main advantage of the Etsy Integration is that it lessens the manual labor involved in listing products using a CSV file and enables the store administrator to quickly and easily upload a large number of items to the Etsy marketplace.

What you must know to sell on Amazon and increase your sales

Ecommerce has been responsible for about half of all retail growth since 2016, and it is expected to keep growing through at least 2023. The fact that over half of all eCommerce sales occur on Amazon each year is perhaps the most crucial statistic for a company to be aware of.

Amazon accounted for 49.1% of all e-commerce sales in 2018, which is more than the following nine top e-commerce channels put together.

Also read: Amazon became the second company to hit the Trillion Dollar mark

Therefore, finding ways to boost sales on Amazon should be a top priority for retailers going forward. The following article offers some straightforward suggestions to help you accomplish this and create an Amazon sales plan that will increase your profits.

Improve Your Title

Make the most of your titles because they are one of the best methods to capture a buyer’s attention. You should be fine if you apply the usual formula of brand name + product name + attributes (such as color, size, gender, usage, etc.).

Not only will you be able to capitalize on high-ranking keywords, but you’ll also be able to promptly inform customers what your product is.

Ask for Review

Even though getting reviews can be challenging, it’s important to never give up. 

For example, I recently considered upgrading my worn-out backpack, and the choice ultimately came down to two. Both were almost comparable in terms of price and functionality, but I ultimately decided based on reviews.

Protect Yourself from Rivals

SKUs are a requirement for selling on Amazon, although they are not always necessary for your campaigns. SKUs might operate as a flag for competitors to take note and undercut you when you’re creating custom labels for tiering products.

Do not try to save money on keywords

Staying on top of the trends can help you boost sales on Amazon as the search terms that consumers use are constantly changing. Using tools like SEMRush, Ahrefs, CamelCamelCamel, or whatever else you prefer, there are many ways to improve your SEO.

Every product should be optimized with dozens, if not hundreds, of relevant keywords! By doing this, you have the best chance of customers finding your products and increasing your Amazon sales.

High-Res Images

Using high-quality photos is one of the quickest ways to catch a buyer’s attention. The best part is that you don’t even need to be an expert or invest a lot of time in it. You can enter the look-at-me level of photography by simply adhering to a few simple rules:

  • Use as much natural light when photographing as you can. When shooting near the window, the light is softer and the shadows are darker; when shooting farther away, the light is more even and the shadows are lighter but sharper.
  • Avoid using the flash and leave the white balance on auto.
  • Even if you’re using a smartphone to take the photo, mount your camera on a tripod to prevent camera shake.
  • Use a backdrop that is white or light-neutral. 
  • Take several pictures of the item.
  • Put your product in real-world scenarios so that customers can see how to use it.

Adhere to Amazon’s policies and terms of service

Breaking Amazon’s rules is one of the quickest ways to reduce product sales. You can’t sell if you’re shut down or suspended, right? You’re giving yourself the best chance of success by taking the opposite course.

Knowing what Amazon demands of sellers allow you to set up your listings in a way that meets their high standards, which increases buyer confidence and your chances of making more sales.

Advertise on Amazon to increase sales

It’s almost certain that running ads will increase your sales on Amazon, but it’s simple to just spend money on them and hope for the best. You’re capable of more! Pay close attention to your advertising cost of sales (ACOS) metric, which represents the amount of advertising spend required to generate a sale.

You can reduce your ACOS and make sure you get the most out of your advertising budget by using it more effectively. You can develop a strategy for how you run your ads as you gain experience and learn what works. An insight-driven strategy for Amazon advertising leads to a more lucrative Amazon business!

An Inventory Sync

It is much simpler to sell on all of the marketplaces if your inventory is synced across all of the major platforms where you sell. It will be simple for you to keep track of your inventory, maintain a consistent tone in your descriptions, and seamlessly update changes. Additionally, you’ll be able to save a tonne of time by not having to repeat yourself, time that you can use to implement the other suggestions on this list.

We at Knowband provide such modules to sync your eCommerce store’s inventory and orders with popular marketplaces like eBay, Etsy, Google Shopping, and Walmart. These modules are available for all major CMS platforms like Prestashop, Opencart, Magento and Magento 2. Know more here:

 

Reasons to invest in the OpenCart eBay Marketplace Integration by Knowband

eBay is one of the mammoth multi-seller marketplaces available worldwide. Not only a huge number of sellers offer their products on the eBay marketplace but also millions of products are being purchased by the customers on a daily basis on eBay.

For the reason, it becomes advantageous for the Opencart sellers to expand their brand reach via multi-channel selling on eBay. However, managing stock and orders for the same products in 2 different places can be a daunting task. However, we have got your back with our exclusive eBay marketplace connection plugin for Opencart.

Leveraging the OpenCart eBay Marketplace Integration immediately expands your reach to millions of eBay users worldwide. This extension not only facilitates your entry into diverse markets but also simplifies managing global listings from a single dashboard. A unified approach minimizes the complexity often associated with international sales.

The OpenCart eBay Marketplace Integration Plugin provides an easy-to-use interface for sellers that helps them list their Opencart products on eBay within no time. Likewise, they are responsible for loading and maintaining their commodities in the marketplace.

In this article, we will look at the reasons why using eBay OpenCart Integration by Knowband is a good idea.

Selling on eBay is advantageous

  • Trading in the eBay marketplace has various advantages. Furthermore, you can effortlessly experience the benefits of utilizing the eBay OpenCart API Integration. Some of the most common advantages of selling on eBay are as follows:
  • There is already a massive population. As a result, you won’t have to put in the effort of purposefully growing your consumer base.
  • The vendor has an extra platform via which he can sell the products.
  • Managing the items and inventories is straightforward.
  • There’s no need to worry about figuring out how the platform works or maintaining anything.
  • There is no need to develop a marketplace in the first place. In fact, you will receive a customized setup that will allow you to begin selling immediately.

The OpenCart eBay Marketplace Integration Module is simple to use

Knowband’s eBay OpenCart API Integration plugin is simple. Furthermore, the installation is carried out in simple steps. The setup or configuration takes some time. It is, nevertheless, far simpler than the procedure without the plugin. You can read the User Manual if you want to comprehend the complete procedure. Furthermore, it has everything you need to better grasp the eBay OpenCart Integration. You can easily perform a variety of additional tasks using the addon.

  • Profile management is simple.
  • Product listing in mass.
  • The procedure of listing products is being automated.
  • Price control
  • Return administration
  • The products, product inventory, and product listing all sync.
  • eBay items are being revised. Furthermore, the administrator can adjust the number of goods listed on eBay from this page. In truth, the quantity on eBay and the online shop can differ.

The OpenCart eBay Marketplace Integration is Quite Useful

The OpenCart eBay Connector is extremely advantageous to retailers. Furthermore, the advantages described in the first paragraph apply here as well. There are, in fact, others. They are as follows:

  • By integrating with a well-established marketplace like eBay, OpenCart merchants can piggyback on eBay’s credibility, which helps in building trust among potential customers. Trust is a crucial factor in online transactions and having your products listed on eBay can significantly sway buyer confidence in your favor.
  • It is simple to offer items in bulk on eBay.
  • Manage eBay items straight from your Opencart store.
  • Directly monitor eBay orders from the Opencart store admin.
  • Control the transmission of lower or higher-priced eBay listings.
  • The method for synchronizing high-volume inventories for listed products.
  • Limit the number of goods sent to eBay.

Conclusion

Investing in the OpenCart eBay Integration not only meets the needs of today’s eCommerce demands but also prepares your business for future growth. This tool is continuously updated to ensure compatibility with evolving marketplace standards, making it a smart, long-term investment for serious eCommerce retailers.

What are your thoughts on Knowband’s OpenCart eBay Marketplace Integration? Do you want to invest in the module? If you have any questions, please contact us at support@knowband.com.

The One Page Checkout Module by Knowband is a must – Know more!

One page checkout infers a client can purchase a product using one page checkout module specifically. It is interesting and fundamentally better than the old checkout structure. Further, that had endless pages to go to first before the admin receives the total installment. In fact, it demonstrates that the eCommerce destinations utilizing this component have visibly seen sales expand. Moreover, keep on doing likewise. On the other hand, multi-page checkout features many insignificant fields that the customer has to fill. Therefore, the customer runs away seeing the various fields. There is no great explanation to put resources into long checkout measures since it has everything required for an installment trade on a single page.

In this blog, we will take a look at various components that make the Single Page Checkout addon a must. In fact, we will also focus on Knowband’s One Page Checkout Extension. Let us go forth and have a better understanding of the Fast Checkout addon.

How does Single Page Checkout plugin work?

The working of the One Page Checkout Extension is absolutely simple. The admin has to buy the module and install it in his eCommerce store. Further, configure it as per the need of the business. In fact, he starts by choosing the layout that he seems fit for the store. Moreover, add or delete the custom fields.

The next step is that a customer comes to the online store looking for a product. Further, finds what he/she’s looking for and adds the product(s) to the cart. Then, moves to the checkout page which is finally the last step to completing the purchase. Therefore, how you optimize the checkout page decides whether the customer buys the products or abandons the site. Hence, optimize the checkout page well to increase sales of your store.

Why pick the Fast Checkout addon on your eCommerce store?

Faster Checkout

Suppose, you visit a shopping store and have the sum of your ideal items in the shopping basket. Further, you start looking for the most basic checkout line. Moreover, get baffled when you see one that is really long and bothering. Also, online customers don’t like to hold on while they make the last installment; they moreover need the checkout cycle to be fast and quick. In case it’s not, they will undoubtedly leave it without buying anything. Being a web-based retailer, you needn’t bother with this happens.

Luckily, a quick checkout elective is available with the Quick Checkout addon. Further, it diminishes the time to fill in all the data on a singular page while purchasing on the web.

Right when online customers see that their checkout experience will be done upon only one page the open door that they make the trade is unquestionably higher.

Clutter-free Interface

A One Page Checkout addon is easy to understand. With a foreordained number of data fields and steps, the page remains clear and easy to go through. Additionally, quick checkout hinders disarray on the grounds that eCommerce buyers see promptly what data they are expected to give. Likewise, they don’t have to go through numerous means and pages which furthermore saves time.

Without a doubt, with one-adventure checkout, you don’t need to worry about whether your route is befuddling to site guests. Customers can without a doubt investigate through the checkout association as they comprehend what data is required, where it should be placed, and when it will be submitted.

Overhauled Page Performance

Customers don’t like to sit and believe that different pages will stack, a long checkout collaboration might make your customer disappointed, provoking cart surrender. One Page Checkout module makes web-based shopping steady since everything is kept in that overall area.

Rather than keeping it together for stacking of pages in continuation, customers get a fundamental page to fill and make the installment. There is no reserve time, just basically fill in the subtleties and press submit unequivocally.

Increase Customer Satisfaction

Customer fulfillment is a basic component that you really want your web-based store to convey. Single page checkout measure urges you to give an issue-free experience to the customers. Everything is manageable by a single page checkout. Further, to convey an overall shocking UX.

In case you really want to grow the change paces of your internet-based store, you should pick the one-page checkout measure. You can without a doubt add a quick checkout decision to your ongoing online store subject to the stage you are utilizing. For sure, you ought to just invigorate your eCommerce site with an extension or modules available to convey the fast shopping experience. That is where One Page Checkout Extension comes into the image.

What makes Responsive One Step Checkout addon by Knowband stunning?

Guest Checkout

New customers might utilize the guest checkout capacities to finish their exchanges without enrolling with the site. This is an incredible method for furnishing clients with a faster method for buying without constraining them to enroll on the site.

Social login usefulness

The following component, social login, absolutely makes it simpler for clients to sign in or enlist. Purchasers may handily sign in or make a record on the eCommerce store. Moreover, to finish the exchange by buying what they have in their bin sans making a record. With the utilization of social login choices like Google, Facebook, or another social organization profile.

All installment strategies are viable

Whether or not your buyers need to finish the buy through PayPal or another strategy, the One Page Supercheckout can oblige them. Accordingly, the customer won’t leave the business without finishing the exchange.

Multiple shipping methods

Checkout in One Step Multiple shipping activities are supported by the plugin. Ulozenka Delivery, Zasielkovn Delivery, LP Express 24 Delivery, and others are a couple of choices out of a large number.

With Inline Validation, you can see the mistakes immediately

Assuming clients commit an error while entering out the data on the checkout page, the proceeding with a component of the One Step Checkout Extension springs up as an elective where they might address it.

Fields in the checkout cycle can be focused on

Depending on the need for anything very comparable, each eCommerce business administrator can slide and drop the components of the checkout page all over. From the back-finish of the Responsive one-page checkout, the head may effortlessly achieve something similar.

Changes to the item number

Purchasers may effortlessly alter the number of things on the checkout page with the assistance of this element of the responsive one-stage checkout addon. Changing to the item page to adjust the number of products further develops proficiency.

Filling in Google’s auto-address

Whenever a buyer begins filling in his location information, Google Auto-address fill gives address ideas. It gets the made characters and presents striking results. When you select the proposed address, the postal district and city segment is accessible.

3 Checkout Page designs

Knowband’s Single Page Checkout offers three different plan choices from which the business overseer can undoubtedly pick the one that best suits the subject of the eCommerce site.

Integrator for MailChimp, SendinBlue, and Klaviyo accessibility

With the assistance of the One Page Supercheckout, gather customer data straightforwardly into your MailChimp, SendinBlue, or Klaviyo account when they show their installment.

GDPR consistence

The One Page Checkout follows GDPR prerequisites.

Details on Checkouts that have been abandoned

The One Page Checkout currently furnishes the retailer with a truly significant component that permits them to follow an assortment of insights. For instance, transformation rates at the checkout, the number of abandoned checkouts, abandoned pay, etc. The entrepreneur has the choice of seeing the recently alluded visuals for a specific day, week, month, or year.

Advantages of One Page Checkout Module

Simple, Simplified, and Convenient

The essential advantage of having a One Page Checkout is that it offers a simplified format. It looks advantageous and energizes a simple and quick checkout. Since it puts all the checkout components on one page, customers are very much aware, in advance, of how they need to finish checkout. It transforms a drawn-out checkout into a lovely and bother-free checkout.

Diminishes Cart Abandonment

Adding to the advantages of One Page Checkout is that it assists with diminishing cart abandonment. According to Baymard Institute, 23% of cart abandonments happen because of a long and confounded checkout. One-step checkout has ended up being exceptionally helpful for this situation. It brings down your cart abandonment by a good edge and assists you with recuperating lost sales.

Expands Conversions

This point intently connects with the subsequent point. Cart abandonment is contrarily corresponding to conversions. So when you face low abandoned carts, conversions consequently increment. Online customers show a higher goal to buy when given a single-page checkout which at last prompts higher conversions. However cart abandonments can never be killed, even a little improvement in conversions can bring you immense income.

All it requires is One-Click

One of the significant advantages of a One Page Checkout is that it dodges various snaps. Not at all like a multi-step checkout where a client needs to go through a few steps or pages before they could affirm their request, a single page checkout makes it a one-tick process. It offers a straightforward route and allows customers to submit their requests inside a single tick.

Further develops Site Performance

An extensive checkout urges customers to leave the checkout page. Trusting that the following page will stack over and again can in some cases be enraging for the customers and they might skip off from your site, destroying your site’s presentation.

What makes One Page Checkout Module by Knowband popular?

There are several reasons why Knowband makes a popular company for eCommerce plugins. However, when it comes to the Simplified Checkout addon, Knowband has its expertise. Let us understand the reasons why Knowband is the best place to buy the module.

20000+ Sales

Knowband proudly announced earlier last year that the One Page Checkout Module has been sold more than 12000 times in 2021 only on the Knowband store. Moreover, by April 2022, the company celebrates 20000+ sales. In fact, the sales are a combination of both the Knowband store and the Addon store. Therefore, you know that there are 20K+ merchants out there who are satisfied with their purchases from the company.

One for every CMS system

The company offers a One Page Supercheckout extension for various eCommerce platforms. Further, you have the plugin for Prestashop, OpenCart, Magento, and Magento 2. Thus, no matter which platform you have, you can easily shop the module and install it in your store.

Stunning feedback from the customers

Knowband boasts about the eCommerce plugins it offers. However, it is of no use if the customer feedback states otherwise. Further, you can go on and read the reviews and ratings offered by happy customers of the One Step Checkout Addon.

In the End

So, if you are looking for an option that can optimize your checkout page, there’s no better option than one page checkout module. Knowband is definitely the best place for you to browse your option. I have tried to elaborate on all the details of the plugin to the best of my ability. In case you still have any doubts, let us know at support@knowband.com.

What is Hyperlocal Marketplace and how you can convert your store into a marketplace?

Purchasing dynamics have changed completely with the outbreak of COVID19. Currently, people are focusing more on health, hygiene as well as safety-related items. Instead of waiting for the standard 56-day delivery, people have started ordering from a local store in their neighborhood. As a result, Hyperlocal companies are emerging back with a twist. 

What is Hyperlocal Marketplace?

The hyperlocal marketplace is defined as an online multi-vendor marketplace for a small geographic zone. Furthermore, the stores listed will be specific to the area as well as the delivery range. Moreover, this helps end-users delegate their daily tasks more conveniently. Not only on-demand delivery will be beneficial for small retailers and merchants but will even offer them new opportunities.

Understanding the function of Hyperlocal Marketplace:

The functionality of Hyperlocal Marketplace is quite simple. Following are the steps that will make you understand it better-

  • Marketplace allows sellers to upload their inventory on both- marketplace websites or apps.
  • Allows buyers to browse desired products and add them to the cart.
  • Make payment via online or cash-on-delivery modes.
  • Helps seller receive the order on its marketplace website/app. Further, the seller can accept the order. 
  • To avoid any shipping and transportation damage, the order is being packed.
  • To pick up the order, the delivery agent will visit the store.
  • The customer receives their order at the doorstep.

Separate apps or website fronts are provided to customers and sellers for these setups. These applications provide different and various features as per the requirements. With the assistance of this process, orders can get processed quickly, and the customer can also be provided with order tracking information through different mediums, either within the app or via email, or through SMS updates. 

The benefits of Hyperlocal Marketplace you must know 

  • Hyperlocal Marketplace leads to faster delivery

With the assistance of Hyperlocal Marketplace, customers can receive their orders quickly. This is helpful for sellers who want to deliver their orders to their customers within hours or on the same day. Moreover, with the growing demand for local delivery, sellers want to have an online presence for faster delivery and with a hyperlocal marketplace, you get the platform to do the same. 

  • Sell your products directly to customers 

Now, sellers will be able to browse as well as shop conveniently due to the availability of products on one platform. Further, this would provide your sellers more visibility and allow them to sell their items directly to customers without the involvement of mediators. Hence, no commissions.

Ways of Getting Started with Hyperlocal Marketplace

Step 1: Create your website 

To begin with the hyperlocal marketplace, it’s important to create an efficient and full-fledged website that can easily accommodate stores of multiple sellers. Furthermore, it is similar to a multi-vendor marketplace. Ensure to have a location tagging feature. Once enabled, customers can order their products based on their location. 

Step 2: Seller Login

It’s important to have two faces on your eCommerce website, one for the seller and the second for the buyer. Speaking about the seller end, options to upload inventory, list products, add discounts, etc must be there. Along with that, dedicated credentials are essential to ensure security. 

The seller must receive a notification regarding the order placement and the assigned delivery partner.

Step 3: Buyer Login 

The customer-facing front is another important feature that a hyperlocal marketplace must-have. Further, this should contain auto-detection of the customer’s location, categories as well as product display. It should even include various payment modes (online & offline), delivery slots, order confirmation as well as tracking details. 

Step 4: Payment Gateway 

For a successful eCommerce business having multiple payment options is important. Similarly, for buyers’ convenience, your hyperlocal marketplace should provide multiple payment options. A suitable payment gateway integrated into the website to give payment options such as credit card, debit card, net banking, UPI payments, etc. Cash on delivery and vouchers are also important. 

Step 5: Delivery Partners

A hyperlocal marketplace’s shipping and delivery are critical. It can be done in one of two ways: the marketplace owner can arrange for delivery, or merchants can do it themselves.

If you want to do it for all of your vendors, shipping tools like Shiprocket can help. They have a number of delivery partners, including Dunzo, Shadowfax, and Wefast. You won’t have any problems with delays due to a lack of agents if you work with a variety of partners. You can schedule pickups and deliveries while your sellers manage their stores and listings for as little as Rs 37.

Step 6: Tracking Details

Finally, you must give tracking information for all orders. If you ship with Shiprocket, you can provide buyers with projected arrival dates, delivery agent contact information, and precise order tracking information.

Prestashop Hyperlocal Marketplace Addon-

Knowband offers Prestashop Hyperlocal Marketplace add-on for Prestashop owners. This module helps in connecting with local sellers and stores. 

With the assistance of Prestashop Hyperlocal Marketplace Addon, Prestashop owners can swiftly convert their store into a fully functional marketplace. Furthermore, this will allow other sellers to sell their products in the marketplace. Customers can experience a great shopping experience with the module.

Admin Demo

Store Demo

User Manual

Key features of Prestashop Hyperlocal Marketplace Addon:   

  • Allows customers to check the availability of the product.
  • Help sellers to add locations where they can ship products.
  • Sellers managed easily.
  • Offers custom profile fields and effortless commission management.
  • Provide membership plans for sellers.
  • For Notification, email templates are offered. 

Final Note

To broaden your reach inside a small geographic zone, Hyperlocal marketplaces are the best way. Along with local shop owners, you can work with small eCommerce companies as well to make things more accessible to your target market.

How important is an eCommerce loyalty program for an eCommerce store?

Want to encourage customers to purchase from your store? eCommerce Loyalty Program does that for you. An eCommerce loyalty program helps in motivating customers to make repeat purchases in your online shop by rewarding them. Freebies, discounts, coupons, or cashback, all these things can be used as rewards. One of the best examples of an eCommerce loyalty program is Starbucks Rewards Program which lets customers earn stars and for each dollar spent, the buyer can earn one star. After 60 stars, customers will get a free drink or a free slice of cake.  

In this blog, we will try to understand- what makes this program important and the benefits offered by it.

Customer loyalty- what makes it so important?

Should smaller businesses focus on attracting new customers? or should they focus on existing ones and make sure they come back again and again? These are some of the questions that can make budding business owners confused. In case you are one of those budding eCommerce owners and unsure whether you should focus on acquisition or retention, here’s why both types of buyers- existing and loyal buyers matter. 

Retention is an effective way of growing your business and customer loyalty is a major part of it. As per studies, 75% of customers have switched brands for a better loyalty program whereas 52% of customers will prioritize and shop from brands where that have points and rewards in their account.

How beneficial is the eCommerce Loyalty Program?

eCommerce Loyalty Program comes with significant advantages that help your eCommerce store to grow. Following are the perks of the program.

  • eCommerce Loyalty Program results boost customer retention

One of the major reasons for using the eCommerce Loyalty Program is that it boosts customer retention. Existing customers love to be rewarded for more purchases. Furthermore, of companies that run loyalty programs on eCommerce stores, 81% of shoppers remain loyal to such accompanies according to studies. On the other hand, 69% of shoppers say they choose retailers based on customer loyalty and earned rewards.

Hence, such studies have proven that loyalty programs love the opportunity to receive rewards as well as can achieve frequent conversions. Moreover, they are more likely to stay in your business and avoid switching to competitors once customers earn points and level up.

  • Opt for eCommerce Loyalty Program if looking for higher sales

eCommerce Loyalty Program is advisable for merchants that are looking for higher sales. Increasing customer loyalty is very simple. Furthermore, this program even allows store owners to reward their lifelong customers by staying loyal to their business. The more customers you keep, the more your business will grow. 

 A 5% increase in customer retention can increase a company’s profits by 25% to 125% according to an interesting study. Moreover, 81% of shoppers believe that the loyalty program is more likely to continue shopping under the brand. 62% of US mobile shoppers say the loyalty program will increase store visits.

  • eCommerce Loyalty Programs offer budget-friendly sales and marketing strategy

eCommerce Loyalty Programs offers budget-friendly sales as well as an efficient marketing strategy. Furthermore, if we compare customer acquisition and retaining existing customers, customer acquisition is about five times more expensive than retaining existing customers. So to attract existing customers instantly use Loyalty programs. With proper loyalty reward software and optimized content, it’s also very easy to manage.

  • Helps retain existing customers 

On average, loyal consumers spend 67% more than new consumers. This is a non-negligible statistic. At the same time, acquiring customers can cost at least five times more than retaining existing customers. So to have a positive impact on your business, you can apply this idea. Moreover, Loyalty program members can bring more value to your business during difficult times. 

Why choose Knowband modules?

Knowband is famous for offering some of the best plugins for eCommerce systems. With years of experience with eCommerce websites, Knowband knows what works best for the merchants and what does not. Along with efficient plugins for different eCommerce platforms such as Opencart, Prestashop, Magento, and Magento 2, Knowband offers the most efficient after-sales support.

PrestaShop Loyalty Point Module 

The module is beneficial for Prestashop store owners as it allows the admin to provide the store credit to the customers for certain actions. Certain actions include- New order, Sign-up on the store, etc.

  

Opencart Loyalty Points extension 

Permitting admin to provide loyalty points or store credits to their customers, Knowband’s offers Opencart Loyalty Points Extension. Furthermore, this extension allows customers to make use of their next purchase in the store in the form of a discount.

Magento Loyalty Points Extension

Magento Loyalty Points Extension permits online merchants to provide loyalty points on specific events. Specific events include new registration, first order, on ordering any specific product or products of any specific amount.

Magento 2 Loyalty Points Extension

Magento 2 Loyalty Points Extension allows online admin to provide loyalty points to online buyers. Loyalty points can be offered to online shoppers at different events. For instance, new signup, first order, purchasing a specific product, ordering a product from a specific category, and placing orders of a specific amount or more. 

Final Note:

When loyalty programs come with so many benefits hence it would be great to start one for your business today. With the assistance of Knowband modules, you can make this process easier and can take your business to next level.

As Knowband offers efficient post-sales support to the customers hence feel free to write us at support@knowband.com.

How can Progressive Web Apps Benefit Your E-commerce Business?

Progressive Web Apps or PWAs were introduced in 2015 and are applicable everywhere. It offers a highly engaging user experience of a native app. Furthermore, looking at the efficiency of PWAs large enterprises such as Twitter, Alibaba, and Walmart have started using it. As a result, they have noticed an increase in conversion rates and growth in revenues. Overall, this technology has proved beneficial for eCommerce businesses. With this blog, we will try to understand other benefits of PWAs.

Understanding PWA- Progressive Web Apps

PWA stands for progressive web apps. This technology help eCommerce businesses to built web applications having the look as well as the feel of native mobile apps- all while using web technologies like JavaScript, HTML, CSS. Moreover, to launch highly engaging PWA storefronts, developers can utilize static site generators including Gatsby or VuePress. These can be further connected to eCommerce platforms on the backend. 

Although Progressive Web Apps run in a browser, however, they offer users the experience of a native app via key features.

Key features:

  • Progressive Web Apps offers offline app access.
  • Push notifications
  • Access to the application via the home screen

How beneficial are Progressive Web Apps?

Looking at the growth of the mobile share of eCommerce, for a successful eCommerce business, merchants need to make their store mobile-friendly. 

  • Progressive Web Apps helps reach a wider audience

Regardless of the platform you use for your business, PWAs are designed to work for every user and are responsive to fit different size screens. Since they’re accessible to a wider audience as well as easy to share through a link, a wider number of people can adopt them than would take the time to download an app.

  • Reduction in development costs and time 

Creating a native app requires development and maintenance. Along with that, merchants need to create both- Android and iOS apps to reach both types of audiences and potentially a Windows 10 app. Merchants need to manage them all including your website. PWAs helps in reducing development cost and time. 

  • Designed for smooth and speedy user experience 

53% of mobile users abandon the website if it takes a longer time (more than 3 seconds)to load according to Google. Hence, it’s essential to provide a smooth and speedy user experience as speed plays a vital role in the growth of your eCommerce website. 

Progressive Web Apps are designed to enhance speed and provide a smooth user experience. Furthermore, these tend to be super fast as they utilize modern web development technologies and frameworks. Along with that, the apps operate even when the quality of the network is low or there is no network.

  • Progressive Web Apps provide better conversion

Efficient, smooth, and speedy user experience leads to higher conversion rate and less cart abandonment rate hence using Progressive Web Apps is a smart idea. With the assistance of PWAs, Alibaba saw a 76% increase in conversions across different browsers.

Knowband PWA’s modules for different eCommerce platforms

Knowband, a leading eCommerce development form provides PWAs for different eCommerce platforms. Including:

Features of Modules: 

PrestaShop PWA Mobile App –

  • Provide a customizable home screen interface.
  • Offers Manual and Automated Notifications unlimited Push Notifications.
  • Chat support- Zopim, and Whatsapp
  • Support all payment and shipping methods
  • Lightweight App with faster loading
  • Support different languages and RTL
  • Offers Social login options and email. Social login options include Google and Facebook
  • Multi-currency support

OpenCart Progressive Web App –

  • Faster loading
  • Quick performance
  • Support website shipping and payment methods
  • Chat support- Zopim, and Whatsapp
  • Offers Social Login and email
  • Support multiple languages and RTL 

Magento 2 PWA Mobile App –

  • Helps launch Magento 2 PWA Mobile App for eCommerce website.
  • Provide potent web applications to mobile shoppers.
  • Change look & feel of the homepage of Magento 2 Progressive Web App with the inbuilt home page editor.
  • Configure and send push notifications with personalized templates to Magento 2 PWA users 
  • Increase sales.
  • Works on Offline mode or when slow internet connection. 
  • Fast social login with Google & Facebook.

WooCommerce Progressive Web App –

  • Quick performance
  • Faster loading
  • Support all website shipping and payment methods.
  • Offers email and social login option
  • Support RTL and compatible with different languages
  • Offers offline working mode

Final thought

Progressive Web Apps are getting famous due to tech for headless commerce configurations. With headless commerce, we mean decoupling the frontend presentation layer from the backend eCommerce functionality. By utilizing PWA on the front end, brands can attain faster and more responsive websites. Hence, small and medium businesses should take advantage of PWAs and create an app-like experience for customers. This will help them expand their audience.

For any assistance, feel free to write us at support@knowband.com

How to Build a Customer Referral Program?

A referral program, word-of-mouth marketing tactic used to motivate customers to advocate on behalf of your brand. Instead of writing online reviews or submitting customer feedback surveys, use referral programs as these programs will allow customers to share their brand experience with partners as well as friends.

The main agenda or purpose of a referral program is to attract new leads to your eCommerce business. However, you are not just bringing in anyone. Besides that, a referral program makes it easier for your marketing as well as the sales team to engage customers as these leads are good for your business. Along with that, these are familiar with your company as well as its reputation. The referral program is capable of increasing customer experience since they’ve been referred by someone they know. So when a reliable resource tells about your company, a trust factor is built leaving a good impact on your eCommerce business. 

How to create a customer referral program?

  • Begin with customer referral templates

Templates are a tremendous assistance in the process, whether you’re a one-person customer referral machine or part of a multi-person referral team. Furthermore, referral templates customized to match your brand’s voice as well as tone. You can use these free client referral templates to create a bank of referral request emails, referral follow-up emails and even social copy regarding the business’s referral program.

  • Decide your goals 

Before opting for a referral program, eCommerce store owners should consider what they intend to gain from this referral program. Do you want to include retention in the equation? Do you work in a field that demands a great deal of trust-building? Once you decide what your goals are, you can explicitly define them. 

  • Research more and more

Having a good knowledge of the market will help you grow better and faster. Similarly, knowing how referrals are coming to your business can be helpful for your e-commerce business. Assessing where and how recommendations are arriving at your business — or if they’re going to your business at all — is an excellent place to start. This is where you should bring in marketing, sales management, and support — everyone who is responsible for creating customer relationships — to analyze how they’ve dealt with referrals in the past. This way you will get an idea of your current location.

Referred clients have a 16% higher lifetime value compared to non-referred customers. Therefore, doing the arithmetic is worth it to see how much money referrals could bring in and adjust your marketing budget appropriately.

  • Identify ‘Good Fit’ customer for company

Figure out your ideal clientele before urging customers to ask for references. Instead of just entering names to get the program’s reward, your existing customers will suggest leads who buy from your company.

Prominently explanations displayed across client referral programs. When you have a form for customers to fill out, for example, describe what a “good fit” customer is at the right in the start of the form. Attendees are reminded that you’re seeking specific people who require your product, not just a friend who might be interested in your company.

  • List your possible referral sources

We’ll refer to these people as advocates. Someone with whom you’re now linked or have previously been connected to. Hence, start by creating a list of them. Customers, prior customers, not yet closed leads, industry leaders, your vendors, and so on might all be on this list. This will provide you with a firm foundation, to begin with.

The functionality of Referral Program

In the referral program, visitors or customers recommend your items to friends or family members. In return you reward them with a referral bonus in case people suggested by the consumers purchase from your store. Further, a consumer has the option of sharing a product link or a coupon code.

Affiliate and Referral Marketing- are they different?

Affiliate and Referral Marketing do not have big differences. Both of the techniques help e-retailer to promote their brand as well as generate sales by providing incentives to affiliates; the process differs. Furthermore, one feature that makes Affiliate Marketing different from Referral Marketing is that Affiliate marketing focuses on rewarding your existing customers for referring your products to others. Whereas focusinging on rewarding your existing consumers for referring your products to others is what Referral Marketing is.

Knowband offers Affiliate and Referral Marketing modules for different eCommerce platforms. Hence you can install the module depending upon the platform you are using for your eCommerce business.  

Prestashop Affiliate and Referral program addon

Opencart Affiliate Program extension 

Magento 2 Customer Referral Module

Magento Affiliate Program extension

For any assistance, feel free to write us at support@knowband.com