Making the right product choices is essential to succeeding as a Shopee seller. Here is a detailed guide on how to choose the top goods to sell on Shopee.
The benefits of selling on Shopee
Here are some advantages of selling on a marketplace like Shopee as opposed to opening your own online store:
No financial burden
You won’t have to pay anything upfront when using Shopee to start selling products online right away. In contrast, if you choose to operate your own eCommerce store, you will need to pay for the domain, hosting, and website development (which is something a small business may not be well-prepared for).
You must start from scratch when opening an eCommerce store to generate interest and traffic. Meanwhile, if you sign up to sell on Shopee, you can set up your online store without spending any money and get free traffic as well meaning that you will have an opportunity to make sales at the start of the launch.
No need to stress about logistics
If you run an eCommerce business, you must voluntarily team up with specific logistics services to help you with product delivery. When you receive your first order as a Shopee seller, you can have your product picked up and delivered.
How Can You Sell on Shopee Successfully?
Shopee is giving many opportunities for sales as one of the top marketplaces in Southeast Asia. However, it is also quite competitive at the same time. Finding the best products to sell on Shopee is crucial, but you also need the following to stay competitive in the market.
Product listings that are optimized
High-quality main images are important because they can influence whether a customer decides to add your product to their cart or not. Additionally, you should sprinkle appropriately targeted keywords throughout your product descriptions.
Excellent Search Rank
As previously mentioned, you must strategically place keywords throughout your product listings. As a result, your search rank will rise and you will appear on the first page of Shopee SERPs (search engine results pages).
Advertise Your Products
Even though improving your search ranking is a form of marketing, you must combine it with paid and organic strategies to get the best results.
In addition to improving your search engine ranking, you should use Facebook groups and pages to promote your products. Additionally, it would be a smart idea to run Shopee MyAds or Facebook Ads during key seasons, such as major shopping holidays.
Top Categories you can sell on with Shopee
Home Decor and design
By 2027, the market for online home decor is expected to be worth USD 348.3 billion. On many eCommerce platforms, furniture has consistently topped lists of the best-selling items.
The home décor market is expected to grow over the next few years, according to all these trends and statistics, making it a fantastic niche to invest in.
The demand for home décor goods and maintenance services is at an all-time high as more and more people strive for the urban lifestyle.
You can market items for the home, such as artwork, designer lightbulbs, plants, carpets, and so on. On-demand services for home upkeep, including cleaning, plumbing, repairs, etc., are also popular.
Cosmetics and personal care
By 2025, it is anticipated that the global cosmetics market will be worth about 758.4 billion dollars. The numbers will soar if we include additional categories related to personal care, wellness, and beauty.
It is obvious that consumers invest in order to feel good in addition to looking good and eating well. As a result, you can quickly choose your USP and enter the beauty and wellness industry.
You can guarantee to book through apps while providing on-demand spa and salon services. You can also sell items related to personal care, hygiene, and cosmetics online.
Electronics and Technology
The trend of the digital era and work from home has greatly contributed to the increased sale of electronic gadgets. Having the latest features has become the norm.
People are setting up the equipment at home for online education and work from home hence, there is a great demand for this category.
Further, people keep purchasing the latest models of smartphones, laptops, HD TVs, and other luxury home and office electronics and whatnot.
We can conclude without a doubt that there is certainly a great opportunity in this category for the sellers.
Clothing & Apparel
The fashion industry has seen constant growth over the years and it is safe to say that the demand for clothing, footwear and accessory is growing.
eCommerce and social media have given an additional boost to this industry with the latest trends changing so fast that there is always a constant demand generated.
There are numerous new fashion and apparel brands emerging every day, ranging from massive retail chains to boutique businesses.
If you have a knack for this industry and love to innovate, there is still enough room to grow despite the likely fierce competition.
Medications & Fitness
When it comes to smart fitness technology, gym equipment, health accessories, fitness gadgets, etc., are being snapped up and our desired products and new arrivals frequently remain out of stock.x
The pandemic threat, stressful lifestyles, and detrimental environmental changes have made health the top priority. The majority of us make occasional attempts to maintain a healthy diet, a healthy lifestyle, and a sound body and mind.
However, the healthcare and fitness industry has more than just technology and gear. This sector has expanded significantly, offering everything from diet apps and yoga instruction to mobile pharma (online medication delivery).
Here we go!
That was all we had to say today. Start selling on Shopee right away to watch your company grow along with the future growth of the eCommerce market.
If you still believe that you are a better fit for selling independently in your store, we can assist you greatly in this.
Knowband provides best-in-class tools to help you assist in setting up and managing your eCommerce store.
Make use of multiple channels to reach your potential audiences at their fingertips. You can also check out our other blogs to learn everything there is to know about eCommerce marketing.
You can also create your own Marketplace like Shopee with the help of our Multi vendor module available for Prestashop, Opencart, Magento, and Magento 2. Know more:
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