6 Creative Easter Marketing Ideas for your OpenCart store

Easter is a holiday that encourages people to unwind and enjoy themselves, but it’s also a perfect time to get your company in front of current and prospective customers by using seasonal promotions. Why is it important for eCommerce marketers to come up with “egg-cellent” Easter marketing concepts? It’s that fast. Easter has grown into one of the year’s most profitable shopping holidays. But what about Easter marketing ideas for online shopping? Don’t worry, we’ve got you covered.

Here are some eCommerce Easter marketing ideas for OpenCart stores that are looking for some last-minute promotional tactics to bring your business to be front of mind to existing and new customers.

Add Gamification to keep them engaged

Gamification is a fun element used in every aspect of business and digital media. Using Gamification for your Easter marketing campaign will increase the average spend time of the user on your OpenCart store.

Give your home page a new look with gamified Easter-themed Spin and Win Lucky Wheel. It can be customized by changing colors and adding different promotional deals on each slice. Customers get motivated with the catchy text and the result, the final reward that keeps them encouraged to take the chance.

Another Gamified element that can be used for Easter marketing is Scratch Coupons. Scratch cards create suspense and scratching them virtually engages the user for longer. You can put some egg-themed scratch cards on your OpenCart store and ask users to find them. Yes, an Egg hunt!

Sell Eggs-clusive Custom Designed Products

To benefit from Easter marketing, you don’t need a big marketing budget; simply start small and expand. If you are selling products like clothing, gift items, or anything that can be customized, turn it into an opportunity. Start your Print-and-sell business and design custom products. For instance, a bunny printed coffee mug can be a good option to start with.

Personalized Easter special Gift Cards for Loved Once

Every customer is your main and in 2021, giving personalization is in trend. The next Easter marketing idea is to enhance the personalized user experience of existing customers, bring new customers, and boost sales. Giving eggs during Easter is a way for Christians to celebrate new life. Offer personalized egg-themed Gift Cards on your OpenCard store and let them have the joy of giving.

Use ‘Facebook Share and Win’

This isn’t a new marketing idea but you should definitely include ‘Facebook Share and Win’ in your Easter marketing plan. For your OpenCart store, a customer can share your products with their friends and family on their Facebook page. You can reward them with deals and discounts on every share they do. This Easter marketing idea accomplishes a lot with one share.

Send emails with eggs-citing deals

Set the tone for your advertising campaign by using Easter-themed marketing materials and giving your company an Easter feel. Using a creative Easter-y subject line with a perfectly tailored email can force your customers to click on the email notification. Emails are one of the most competitive marketing channels but to stand out, you have to go out of the box. OpenCart Follow-up emails can help you with this.

6. Use Coupons to boost sales

Don’t be afraid to run an Easter marketing campaign to entice potential buyers to purchase from you. Generate coupon for your Brand, for a specific customer, on a particular Payment Method, or on a Shipping Method, etc. through OpenCart coupon code generator extension. Customers can take advantage of a variety of discounts and shop as much as they want. The coupon code can be easily applied on the checkout page that enhances the shopping experience for customers.

Finally, with that in mind, you’ll need to time your Easter marketing plan perfectly, just like the perfect egg. To inspire consumers to buy your goods and services, plan ahead and revisit your marketing strategy. We’ve talked about some fantastic Easter marketing ideas to get you thinking. Now it’s up to you to build and ride your brand’s sugar high with your own innovative marketing strategy! Get to work.

Support:

For any eCommerce assistance, contact KnowBand at support@knowband.com. Our experts will help you with your issues.

Looking for more business marketing ideas?

Last Minute Easter Marketing Campaign Ideas for 2021

During festive days, most of the purchase decisions are driven by emotions. Easter is one such festival with lots of feelings attached and is celebrated all across the world. Amid the new COVID strain, for Easter marketing you have to adopt some tactics that can be beneficial for both, you and the buyer and let your buyer purchase with convenience and in their comfort.

Eggs-clusive Easter marketing tips to boost sale on your website

Every big brand is running Easter discount on their online and brick-and-mortar stores. Why you should sit at home? Egg-hunt is the most exciting part of Easter marketing ideas. Run a deal or an egg hunt on your store.

1. Offer Discount and Run Easter Deals

Everyone wants to feel like they’re getting a good deal on Easter, and promotional deals will convince a customer to buy from you instead of your rival. This can be done in a number of ways:

You can run deals on specific products or all across the store.
You can also offer a buy one, get one deal and this special always works.
Bundling items that fit well together will save the consumer time and money. Chocolate, hot cross buns, and coffee, as well as several fluffy toys for kids and the components of an Easter egg painting kit, may be included in a gift hamper.

To run deals, you can use deals and discount-related modules on your eCommerce store.

2. Give Easter feel to your Home Page

You must be offering some exclusive Easter deals or coupon codes for Easter marketing. On the top banner, display them to the users. Visitors to your site will see this thin banner at the very top of the page. Use the photos along with some insightful and catchy text to remind your users of the different ways they can profit from your Easter sale. These banners can be used to display discount codes, promotional deals, and more.

You can also add gamification on your website’s landing page by using an exciting Spin and Win wheel. Customers get encouraged to take a chance in order to win a reward. Add catchy lines on the text area that drives their attention. You can show the number of offers claimed by the wheel to create the FOMO.

3. This Easter, Create the Urgency

Every day leading up to Easter, promote a different special offer to invite people to visit your social media and/or e-commerce sites. Alternatively, you might build your Easter marketing campaign to generate a sense of urgency by making deals available for a limited time only or stressing “While supplies last!” to inspire customers to purchase sooner rather than later. Include a countdown timer on your eCommerce website for unique products. The sense of urgency is a special card that always works and promotes impulsive buying.

4. Promote Easter Gift Cards

What services would you have on your own website? Gifting is a major part of Easter celebrations, and it’s a fun experience for both the giver and the recipient. You could inspire your audience to share the joy of giving by encouraging them to give the Gift Card to loved ones or those in need and this is a feel-good Easter Marketing Idea. Providing a customized Easter-themed gift card to do so will help spread the word.

Play Social Media Card to win your customers

Every business has its social media pages and is investing a lot in social media campaigns every year. For the Easter marketing campaign, use your social media pages for bringing more traffic to your website.

5. Run a Give-Away Contest on Social Media Pages

Easter is a festival that brings people together to eat, play, and spend time with their families. So, rather than going for the hard sell, use Easter to make your brand a part of the tradition. Easter giveaways on social media are a great way to join in the fun.

For instance, the long Easter weekend is a wonderful time for opulent gluttony… that is, lots and lots of chocolate. As a result, chocolate eggs, cookies, and Easter baskets make great prizes for your Easter social media giveaways.

6. Create #Easter special Hashtags

You may also use social media to try out user-generated content. This Easter, request your fans to take a selfie, share their best work, or share their favorite ways to use your items and then share them on social media with a special hashtag containing your company’s name.

Send Emails with Exciting deals and offers to eggs-hilarate your existing customers

Email is also one of the most effective ways to communicate with people online. Another creative Easter marketing idea is to create an email with your Easter deals and promotions and make sure to include a catchy subject line. Since your email will most likely be competing with several others in your customers’ inboxes, you’ll want to spend some time crafting the perfect subject line.

You can add some Loyalty Points to your customer’s wallets and motivate them by creating a sense of urgency. For instance, you can put a validity period for the points added that will trigger the psychology and motivates them to shop earlier.

In conclusion, Easter is a perfect time to draw new and returning customers to your online store and improve sales. Get into the holiday spirit by putting together a basket of egg-citing tactics that are both festive and beneficial to your online company. The company will be booming before you know it!

Read More Marketing Ideas:

eCommerce strategy – Discount Coupons and How to Use them to Boost the Sales and Revenue

Digital coupons are rebates and discounts provided to current or prospective customers by retailers. By giving a certain percentage discount, free delivery, or another discount, digital coupons are most often aimed at tempting a customer to purchase on the retailer’s website.

In reality, coupons are deals, and everybody wants to feel like they have found a deal. However, beyond simple discounts, there are a lot of fun ways you can use coupons, and each of them can help you drive more sales.

An introduction to Coupon Marketing

The basic marketing strategy for coupons is simple: you send out vouchers or codes that users can redeem in return for free goods and discounts. The advantages of this method are various, including:

Helping you to make enticing deals to push further sales.
Having more clients back.
Driving more traffic through social media to your store and drumming up curiosity.
Clearing out the warehouse of unwanted goods.

Everyone ultimately likes a discount, which is why coupon marketing works so well. However, when it comes to e-commerce, using easy discount coupons is way too simplistic an approach.

Digital Coupons will Stay

There appears to be no slowdown in the inclusion of retailers’ digital rewards. During the holiday shopping season, we should expect it to peak, with more offers selectively provided far into the New Year.

More and more, along with product and promotional messaging, customers expect coupons. Retailers who do not offer discounts and digital coupons are losing and missing their chance to rivals.

Some numbers that describe the importance of digital coupons:

Coupons are used by 90 percent of customers.
By 2022, digital coupon redemptions will top $90 billion.
63% of shoppers state that they want coupons to be more available.
Discount emails have a revenue boost of 48 percent per email.

Coupon Marketing Strategies to Increase Sales at your eCommerce store

Give first-time purchasers and loyal customers coupons

The toughest part of running an e-commerce shop is, by far, convincing new visitors to purchase from you. You can start building trust after they’ve made a purchase, then get them to come back.

A common strategy that many online retailers use is to offer first-time buyers coupons with tempting discounts. To show the deal, you can also configure an exit purpose pop-up, so you can target visitors on the way out of the virtual door.

Using coupons during particular seasons to drum up enthusiasm

We are willing to bet that your inbox gets filled with discount coupons if there’s a seasonal change or a common holiday. Some dates, such as Christmas, are better for sales than others, but there is almost always a chance to use date-specific coupons to drive sales.

You may either screen coupon deals on your home page or contact your list of subscribers via email to do this. Nothing in practice prevents you from using both techniques.

To raise your per-sale averages, give price-minimum coupons

How much you receive on average for each purchase is one of the most important metrics for an online shop. Logically, you want the number to be as high as possible, and a perfect way to get there is to use coupon marketing.

People can spend more money when there are discounts involved than they would have done otherwise. You can benefit from this by offering coupons that only trigger a specific monetary amount for purchases.

Offer ‘Buy One Get One Free’ coupons on stocked products

Ideally, your store would sell every single product or service equally. You will often, however, run into situations where particular items do not perform as well as you would like (or hope).

This becomes an issue if we’re talking about physical products because you’re stuck with merchandise taking up space.

How to market coupons to your customers?

You can send emails to your subscribers with discount coupons and deal availability information. Another way to promote your coupons is by putting them on your social media handles where people admire your brand and follows you. Resourceful and creative content lets you stand out from the crowd.

You can advertise your coupons on various platforms. This can be done physically and digitally both. Sending discount coupon SMS is another way. Be responsible for texting as this is still a modern medium for distributors and when it comes to direct communications, it can easily cross the ‘what is appropriate’ line.

One of the best ways to get consumers to buy could be to provide affiliate links with attached discounts.

Ecommerce extensions and tools to offer discount coupon codes

Several eCommerce tools can be used to entertain your visitors and to increase customer engagement in your online store. If you are witnessing higher cart abandonment on your store then you should optimize the content and web pages to decrease the bounce rate. If you are not sure about the tools you can use to offer discount coupon codes then you have come to the right place.

This section of the article focuses on the most used pop-ups and discount coupon generators that eCommerce store manager should add for better customer engagement and uplift their sales.

Welcome popup: These are presented to the visitors when they hit on your website. The moment they arrive, a pop-up window will show up with a discount coupon. Spin and Win extension is a gamified popup that you can use as an entry pop-up. It works well to increase customer engagement and conversion rate.

Exit popup: Next in the row is the exit pop-up. For instance, Exit Popup can be used for the customers who are leaving your website without completing the purchase. The coupon with a discount might change their mind and convert them into a potential buyers. Also, exit pop-ups are intended to increase customer retention.

Gamified Popup: Adding fun elements to your eCommerce store is the best way for increasing customer engagement. Visitors spend more time than the average when a store has a gamified element added to it. You can add a spin and win wheel like a pop-up or a scratch and win coupon tool with discounts and other coupons like Buy-1, Get-1.

Review reminders: Another way to offer coupons or discounts is by incentivizing the customers against feedback. You can ask your customers to drop a review and give them some reward points or discount coupons that they can use in their next purchase. The Review and Reminder module by KnowBand is a perfect choice!

Abandoned Carts Alert: Are you facing a lot of cart abandonment on your online store? Don’t know how to bring lost sales back? Abandoned Cart Reminder module can help! The module is designed to send reminder emails and pop-ups to your abandoned carters. You can send various emails with different content and can share discounted and non-discounted messages.

Push Notifications: You often receive push notifications from the applications you have installed on your mobile phones and from the websites you have subscribed to. The Push Notification with Discounted Coupons is a great tool for increasing customer conversion. A discount that is valid for a limited period forces your customers to visit the website once and they often make an impulse purchase.

Price Alert: The Price Warning Addon provides the web store admin with a channel to improve customer interaction. This addon helps the consumer to set a product’s price alert. The customer will receive a customized email with a price drop notification. If the product price is below the threshold, 70 percent of online buyers would turn into buyers.

Wrap-up

E-commerce gives you a lot of options in more innovative ways to use coupons than just providing discounts. Coupons can help you improve sales in particular circumstances with the correct strategy, and you can even try out new approaches whenever you want. You can prepare templates for every event and use them well before. The discount coupon modules and software developed by KnowBand are available for all the major eCommerce platforms like Magento, OpenCart, PrestaShop, WooCommerce, Shopify, and others.

How PrestaShop Loyalty Point Program can take your Marketing to Next Level

The PrestaShop Loyalty Point Program will engage store users to increase sales by assigning them a reward point. This plugin has complete admin management so that the reward points of buyers can be easily managed by the admin. This will allow for a point-based loyalty program that is a great way to earn points for frequent visitors.

The loyalty program can be used in digital marketing. You can share emails with your customers about the points they have earned in previous purchases and how they can redeem them. Also, you can incentivize your lost customers by adding some points in their wallets and the eligibility criteria.

All the marketing ideas and cart rules of the PrestaShop Loyalty Point Program are highlighted in this article.

Let’s dive into it.

Why you need a PrestaShop Loyalty Point Program?

Loyalty Point Program the term itself suggests that the points are offered to loyal ones. The customer who visits your store or makes a purchase from your store earns some points that can be converted into currency (as per the rules defined by the store manager) and used in the next purchase. The PrestaShop loyalty point system is a one-stop solution to increase sales by improved conversion and higher retention advantages. Some of the benefits are listed below:

Increased cart value
More conversions
Maximize repeat sales
Grow your list of email subscribers
Flexible cart rules to reward customers and visitors

Read: Benefits of Customer Loyalty Programs for your Online Business

PrestaShop Loyalty Point Program for Marketing

The loyalty points can be offered to all your visitors and existing customers as you wanted. You can plan your policies and offer such rewards as per your defined rules. It is good to make some cart rules that increase average cart value, product-wise rules to increase the sale of particular items, or according to weight and shipping choices they make.

Provide them with clear guidelines. Let them earn points and you earn their loyalty!

Marketing ideas for new visitors

There are more possibilities than ever to boost website traffic and visits to your PrestaShop store with the evolution of digital marketing. A loyalty program holds the power to influence visitors to take the action. The action here means clicking on the link or sharing an email address to claim the reward. The emails collected can be used later for marketing purposes.

How to offer Loyalty Points to New Visitors?

On the landing page

The PrestaShop Loyalty Point program allows the store manager to offer loyalty points to every new visitor. This entices the visitor and increases customer engagement in your store. You can promote this offer on your social media handles and grab the attention of the users.

Such offers always work!

On first purchase

Also, the Loyalty Point Program can be used to reward customers on their first purchase. You can use a pop-up showing the program details and once they make the purchase, reward them with some points that they can redeem in the next purchase as per the rules defined.

Offering rewards on visits and first purchase are great tactics that you can apply to your store and increase the conversion rate remarkably.

How to benefit existing customers with Reward Points?

There are two types of customers that you need to take care of. First, the loyal -who always shops from your store and second- who used to shop from your store but didn’t show up in a long time. Since they have purchased from your store you already have their user data. Why put that data in junk when you can use it for marketing and boost sales?

Here is what you can do!

Reward on every purchase they make

Loyal ones are the best customers you have. Your competitors are always working hard to snatch them so, just make sure to keep them with you in the long run. You can incentivize your loyal customers and give them reward points on each purchase.

But, some customers shop once and never come back? Maybe they are not happy with your services or they might forget that you exist. Can you do something about it? Of course! You can.

Send an email and remind them that they are losing their loyalty points. You can add the timer with the email or you can share cart details, total earned points, and details to redeem it.

Add points to their wallet

Another way to get them back is by adding some loyalty points to their wallet. This maximizes repeat sales and brings back your potential customers.

Two ways you can tell them that they have earned loyalty points:

Notify with push notification
Via email

How and when you can offer loyalty points

The cart rules defined here underneath will possibly boost your eCommerce sales and increases the average cart value. Some of the best ways to define the rules are:

· On the total cart amount

Give loyalty points to the client for spending an amount above the amount mentioned. For instance, if customer shops for more than $20, you can give 10 loyalty points. Now let’s say if a customer’s cart total is $18, he or she will possibly add $3 more to take the total cart over $20 to gain 10 loyalty points.

· On the product quantity

Provide consumers with reward points after they shop for the quantity of product listed. Suppose you sell some points of loyalty for the purchase of 2 items. And if a customer comes to your shop to buy a single item, you can ask them to add one more item to collect loyalty points.

· On the particular payment method

Provide loyalty points with a PrestaShop Loyalty Points program when a customer purchases the defined payment process. If you want users to choose particular payment methods then this is the way to make them do.

· On the specific shipping service

Provide loyalty points when a customer selects the shipping service mentioned.

· Based on the product weight

To gain loyalty points, define what the total weight (in grams) of the goods should be.

· On selected products and categories

If you have products that are stocked in your inventory for several days or months then this is the chance. You should note the certain items for which the loyalty points are to be issued. Select a category and only goods falling under that category will be granted loyalty points.

Conclusion

The loyalty point programs are used by almost all organizations whether they are into eCommerce or banking. PrestaShop Loyalty Point Program developed by KnowBand provides you with several alluring functionalities that you can use in digital marketing campaigns.

KnowBand has a solution for all the eCommerce problems and has several modules that can bring back your lost sales. Do visit us or drop a comment below if you find this article helpful.

20 E-commerce Marketing Strategies for Beginners

Are you planning a start-up business or a recently established one? Then, you must be looking for some magical marketing tips that can help you expand it, uplift sales, enhance conversions, and bring new customers to your online store.

Entrepreneurs don’t have a lot of spare time to get the word out about their products and services. Also, it isn’t easy to market your products and brand but with some expert guidance and marketing strategies, you can become a marketing ninja.

It’s certainly reasonable if your company now lacks a marketing budget. Start-ups have thousand other things to put money on. These 20 simple and budget-friendly eCommerce marketing strategies for newbies have been developed to fill that void.

1. Know your Product/Services before Marketing

The most important strategy for a marketer is to have deep knowledge about the product features and their benefits. An important sales ability is product awareness. Understanding the attributes of your goods helps you to reliably and persuasively present their benefits.

Customers flock to enthusiastic sales workers who are enthusiastic about their products and willing to share the advantages with them.

2. Focus on What you Want them to Do

The most effective way to reach your target audience is by knowing them. The next step is to find out what is needed to drive them toward a sale once you’ve decided whom you need to meet.

This is easy for certain businesses: encouraging consumers to grab a product and purchase it at the shop. But, before reaching that stage, there may be acts that you push them towards (such as getting on a mailing list or being a follower on social media).

Content Marketing:

Content creation is the simplest and impactful way to reach out to your target audience. Words has more value when spoken at the right time and on the right platform. Make complete use of blogs, social media and try creating your brand identity.

3. Create E-commerce Content

It is one of the best simple marketing techniques to develop yourself as an expert in your field. You are positioned as an expert by writing a series of articles for a trade publication and these can be serialized for maximum impact as blog posts.

4. Improve Efficiency of Content

Clients are drawn by keywords. In the content on your website, they need to be placed in strategic places. Make sure to focus on the subjects that your clients are looking for.

Read: Why is content marketing effective for your marketplace website?

5. Write Blog Posts

On a blog, you can post specials and activities scheduled. These are a perfect way to advertise in a voice of your own.

6. Publish a Book

You are positioned as an expert in the field by writing a book and self-publishing it. These are also marketed by many business people on their websites.

Social Media Marketing:

7. Start Facebook Page Shop

To connect with a larger customer base for E-commerce marketing, social media is the best platform and Facebook stands top in the row. You can create a Facebook page for your brand and enlist your products on Facebook Page Shop.

8. Use Instagram Reels

Instagram has a different crowd than Facebook but some of its features can help you with marketing. Instagram reels are short videos that can be used to display products. All the possible Instagram Reel’s business marketing strategies are discussed in this article.

9. Use hashtags on Insta and Twitter

Here is the list of best hashtags you can use this holiday season for attracting more customers and visitors to your Instagram Page.

10. Start to tweet

Social networking is complimentary. It’s one of the best available simple marketing tactics. You can connect with your target group by posting on Twitter.

11. Run Ads on Facebook

Social advertisements allow you to get out in front of a large crowd. For optimal effect, you can target these to a particular market. Social media advertisement is the best E-commerce marketing method in 2021.

Read: 6 Easy Ways to Boost your Social Media Marketing through Facebook

12. Invest in Personalized Real-Time Marketing

Personalized marketing is the implementation of a strategy in which businesses, use collected data, analysis, and automation technologies to offer individualized content to recipients.

13. Online Video Marketing

Did you know that every minute of over 400 hours of video gets uploaded to YouTube? It’s unbelievable. The fact is that it’s the second-largest search engine in the world.

It’s not the only video platform for marketers out there to know about, either. Plus, Facebook and Twitter social videos are becoming increasingly relevant as well.

Read: 7 Benefits of Video Marketing for your E-commerce Business

14. Offer Newsletter Subscription

Newsletters are a fast and easy way to keep new products and services up to date on a mailing list. One of the more common templates is MailChimp.

Read: What’s new with Mailchimp AI integration: An Insight

15. Establish an Email Campaign

In front of your target audience, putting together an email marketing plan gets you out. Your email address will be seen by everyone on your list from inside their inbox.

Read: A Definitive Guide to Effective Email Marketing in 2020

16. Run Give-Aways

In E-commerce, a value-added way of converting guests into consumers is by giving free access to a newsletter or blog. Whether you’re online or in a brick-and-mortar shop, consumers are always drawn to free items.

17. Pay-Per-Click and Ads

Did you ever see such commercials at the top of the search results? Those are pay-per-click advertisements.

These ads provide excellent opportunities for advertisers to sell products directly to seekers. It’s also great because it helps you to see precisely how much you invest vs. how much money your promotional activities produce.

18. Influencer Marketing

Why talk about your goods yourself when you can promote them through trusted people? That’s the crux of influencer marketing, which includes working to bring the goods in front of their audiences of famous people within a given niche or industry.

19. Nailing the Execution

It’s time to put it into motion once the plan is in place.

It requires:

Having the skills: You need to know how to do it once you know what to do.

Getting the best people: The secret to success is putting the right people in the right place.

Having the right instruments: To tackle a given task or problem, a professional always uses the best possible solution.

20. Use Data to Monitor your Progress

If the effect of your E-commerce marketing efforts cannot be determined, then you might not be doing anything at all.

To achieve a particular objective, any move should always be related to specific metrics.

Wrapping up:

In this article, there are a lot of strategies to process. But, now that you’ve covered much of what you need to know as a marketing professional (both at the surface level and with links to deeper reads on loads of sub-topics), you’re more informed than ever to continue your marketing skills and increase your career level.

If you want to add something to it, let us know below.

6 Ecommerce Marketing Strategies to Grow your Business

Millions of searches are made on Google every day, and for every single search, there are tons of results.

The competition in the online/eCommerce market is extremely high. Starting an online business is not going to be a piece of cake when the Internet is already occupied with multiple businesses focused around a particular niche.

Well, setting up an eCommerce website is not a big deal, the challenge lies in growing your business. What you offer, many online businesses are probably leading in that niche.

When people type their search query, it is highly unlikely that you would appear on the top of the search results; not even close, let alone top.

To set yourself apart and go past your competitors, you need to focus on your eCommerce marketing strategies so that your brand becomes known to the netizens.

Ecommerce Marketing Strategies

From low-cost to high-cost, you will find various types of marketing strategies that would help you in boosting your business. However, in this write-up, I have put forward 6 best eCommerce marketing strategies.

1. Search Engine Optimization

SEO is an integral part of eCommerce marketing.

No matter how well-designed your website is, its existence does not even matter if it is not SEO optimized. How would the Internet users know that your brand exists unless it appears on the search results?

This is what SEO is for- to aware Google or other search engines about your business and its offerings so that when a user performs a search and the query relates to your business, the search engine displays your website under results.

Thus, the primary thing to perform when it comes to increasing the visibility of your brand is optimizing your website for SEO.

Do keyword research. List out the keywords that you want to rank for on the search engine and place them on your web pages. Avoid keyword stuffing; it can harm the performance of your website.

Keywords are to inform the search engine what your business is based on. When the bot crawls your website and identifies a few keywords that have been put more stress upon, it will suggest your website to the users for queries around those keywords.

2. Social Media

The second in my list of eCommerce marketing strategy is social media.

Today, nothing comes close to social media when we talk about marketing an eCommerce website. Social media networks like Facebook and Instagram, which were earlier meant for entertainment purpose only, have now turned into huge marketing platforms.

Why social media?

The primary reason why you should consider social media marketing is the audience base. Facebook and Instagram have nearly 2.6 billion and 1 billion active users worldwide, respectively. With such a huge user count, 90-95% of your target audience is likely to be present on these platforms.

Secondly, they are completely free. You can go and create your brand page right now, within a few minutes. Social media gives a wide organic reach to your brand and products, and you can acquire a lot of customers through the platform.

To boost your brand awareness, you can also spend a few bucks in paid promotion by taking the help of social media ads.

Just a suggestion- Do not use social media just for promotion. Use it to nurture the relationship with your followers. Build connection, answer their queries and engage with them.

Apart from Facebook and Instagram, LinkedIn and Twitter are also amongst the targeted platforms by Brands. It’s just up to you where you want to market your products and how much time you have to manage those accounts.

3. Reach out to Influencers

Adding to the eCommerce marketing strategy is Influencer Marketing.

Influencer marketing is the current trend. It is the form of marketing where you reach out to an influencer and ask him/her to promote your brand or products. You pay them a fee and they endorse your brand.

How much an influencer charge depends on their popularity. Someone popular among the netizens and with more followers will charge comparatively high than with those less popular.

As the term suggests, Influencer marketing influences the purchasing decision of the followers since they have a liking towards the influencer.

In other words, you can say Influencer marketing is like a small version of advertisements done on a larger scale such as Television advertisements.

4. Content Marketing and Guest Post

You simply cannot overlook Content Marketing when it comes to e-commerce marketing strategy.

Create a blog for your website and start writing. When you write, make sure you are providing some kind of value to your readers. It should not sound completely promotional.

I know you want to link your products but it should not be done in a way that disturbs the content flow. Identify topics around your niche, find out what people are searching and then write a blog post that revolves around it.

In this way, you will be able to promote your product besides helping your readers in getting the answers they were looking for.

Content marketing isn’t just about blogging. You can write a guide and provide an eBook to your users, and to promote that guide, you can make use of lead magnets.

For further marketing, you can reach out to other publications and do Guest posting, which not only gives you a backlink to your website but also provides you with the opportunity to present your brand in front of a new audience.

You can find many relevant Guest posting websites on the Internet. Contact them, follow their guidelines and submit your posts.

5. Testimonials

Nothing can match the happiness level of a brand when their clients or customers leave a positive remark about them, which we call as testimonials.

The purpose of any business is to provide quality products and services to their customers/clients. And when they feel satisfied with your brand, it’s a sign of loyalty and trust in your brand which is very crucial from a Brand’s point of view.

When a client gives positive feedback, highlight that testimonial on your website, primarily on the Home page. You can also promote the testimonials on social media platforms.

Testimonials are helpful to encourage new visitors to place trust in your brand and turn them into your loyal customers.

6. Referral Marketing

Referral Marketing is one of the popular eCommerce marketing strategies.

Whenever a brand is new in the market, marketers or business owners take the help of referral marketing to popularize it and acquire new customers.

No customers would be interested in a new brand. To evoke their interest, you can launch referral programs where you reward users with some incentives or commissions whenever they refer your brand/website to other people.

When people get benefits, one refers to another and a long chain is formed. This boosts your brand awareness.

Final Thoughts

I also wanted to include email marketing in this list of eCommerce marketing strategies. But it is a very basic one, and hence I avoided explaining it in brief.

The above-mentioned six strategies have proved to be extremely useful for many online businesses. Try them out and let me know how it worked out for you.

Also, feel free to comment if you have some more points to add.

Add Gamification to keep them engaged

Sell Eggs-clusive Custom Designed Products

Personalized Easter special Gift Cards for Loved Once

Use ‘Facebook Share and Win’

Send emails with eggs-citing deals