How PrestaShop Loyalty Point Program can take your Marketing to Next Level

The PrestaShop Loyalty Point Program will engage store users to increase sales by assigning them a reward point. This plugin has complete admin management so that the reward points of buyers can be easily managed by the admin. This will allow for a point-based loyalty program that is a great way to earn points for frequent visitors.

The loyalty program can be used in digital marketing. You can share emails with your customers about the points they have earned in previous purchases and how they can redeem them. Also, you can incentivize your lost customers by adding some points in their wallets and the eligibility criteria.

All the marketing ideas and cart rules of the PrestaShop Loyalty Point Program are highlighted in this article.

Let’s dive into it.

Why you need a PrestaShop Loyalty Point Program?

Loyalty Point Program the term itself suggests that the points are offered to loyal ones. The customer who visits your store or makes a purchase from your store earns some points that can be converted into currency (as per the rules defined by the store manager) and used in the next purchase. The PrestaShop loyalty point system is a one-stop solution to increase sales by improved conversion and higher retention advantages. Some of the benefits are listed below:

Increased cart value
More conversions
Maximize repeat sales
Grow your list of email subscribers
Flexible cart rules to reward customers and visitors

Read: Benefits of Customer Loyalty Programs for your Online Business

PrestaShop Loyalty Point Program for Marketing

The loyalty points can be offered to all your visitors and existing customers as you wanted. You can plan your policies and offer such rewards as per your defined rules. It is good to make some cart rules that increase average cart value, product-wise rules to increase the sale of particular items, or according to weight and shipping choices they make.

Provide them with clear guidelines. Let them earn points and you earn their loyalty!

Marketing ideas for new visitors

There are more possibilities than ever to boost website traffic and visits to your PrestaShop store with the evolution of digital marketing. A loyalty program holds the power to influence visitors to take the action. The action here means clicking on the link or sharing an email address to claim the reward. The emails collected can be used later for marketing purposes.

How to offer Loyalty Points to New Visitors?

On the landing page

The PrestaShop Loyalty Point program allows the store manager to offer loyalty points to every new visitor. This entices the visitor and increases customer engagement in your store. You can promote this offer on your social media handles and grab the attention of the users.

Such offers always work!

On first purchase

Also, the Loyalty Point Program can be used to reward customers on their first purchase. You can use a pop-up showing the program details and once they make the purchase, reward them with some points that they can redeem in the next purchase as per the rules defined.

Offering rewards on visits and first purchase are great tactics that you can apply to your store and increase the conversion rate remarkably.

How to benefit existing customers with Reward Points?

There are two types of customers that you need to take care of. First, the loyal -who always shops from your store and second- who used to shop from your store but didn’t show up in a long time. Since they have purchased from your store you already have their user data. Why put that data in junk when you can use it for marketing and boost sales?

Here is what you can do!

Reward on every purchase they make

Loyal ones are the best customers you have. Your competitors are always working hard to snatch them so, just make sure to keep them with you in the long run. You can incentivize your loyal customers and give them reward points on each purchase.

But, some customers shop once and never come back? Maybe they are not happy with your services or they might forget that you exist. Can you do something about it? Of course! You can.

Send an email and remind them that they are losing their loyalty points. You can add the timer with the email or you can share cart details, total earned points, and details to redeem it.

Add points to their wallet

Another way to get them back is by adding some loyalty points to their wallet. This maximizes repeat sales and brings back your potential customers.

Two ways you can tell them that they have earned loyalty points:

Notify with push notification
Via email

How and when you can offer loyalty points

The cart rules defined here underneath will possibly boost your eCommerce sales and increases the average cart value. Some of the best ways to define the rules are:

· On the total cart amount

Give loyalty points to the client for spending an amount above the amount mentioned. For instance, if customer shops for more than $20, you can give 10 loyalty points. Now let’s say if a customer’s cart total is $18, he or she will possibly add $3 more to take the total cart over $20 to gain 10 loyalty points.

· On the product quantity

Provide consumers with reward points after they shop for the quantity of product listed. Suppose you sell some points of loyalty for the purchase of 2 items. And if a customer comes to your shop to buy a single item, you can ask them to add one more item to collect loyalty points.

· On the particular payment method

Provide loyalty points with a PrestaShop Loyalty Points program when a customer purchases the defined payment process. If you want users to choose particular payment methods then this is the way to make them do.

· On the specific shipping service

Provide loyalty points when a customer selects the shipping service mentioned.

· Based on the product weight

To gain loyalty points, define what the total weight (in grams) of the goods should be.

· On selected products and categories

If you have products that are stocked in your inventory for several days or months then this is the chance. You should note the certain items for which the loyalty points are to be issued. Select a category and only goods falling under that category will be granted loyalty points.

Conclusion

The loyalty point programs are used by almost all organizations whether they are into eCommerce or banking. PrestaShop Loyalty Point Program developed by KnowBand provides you with several alluring functionalities that you can use in digital marketing campaigns.

KnowBand has a solution for all the eCommerce problems and has several modules that can bring back your lost sales. Do visit us or drop a comment below if you find this article helpful.

The Best 7 Valentine’s Day Marketing Ideas for eCommerce

Valentine’s week is right around the corner and if you haven’t started preparing for the 1st biggest sale of 2021 then it’s time. People have started shopping online more after the COVID-19 outbreak and it is more convenient ordering products from their comfort zone.
When it comes to showcasing your eCommerce store for Valentine’s Day, we often fail to find innovative marketing ideas. I am sharing some Valentine’s Day Marketing ideas that will bring more engagement and attention to your online store.

1. Acknowledge the buyer’s motivation

First and foremost, consider the inventory of your store and recognize which items might be well suited for purchase for Valentine’s Day. You now have a list of items to push with your marketing strategies once you’ve worked this out.

Shopping trends on Valentine’s Day have changed quite a bit over the years. Valentine’s Day isn’t just about romance anymore. Consumers are going to spend cash on family members, kids, coworkers, pets, and even themselves.

Less planning goes into shopping on Valentine’s Day, which means that during early February; almost half of the shoppers expect to shop. You still have plenty of time to get your plans for marketing in place.

Read what is buyer motivation and how to motivate a visitor to buy a product.

2. Sell products with out of the box Gift Ideas

To find the products that make the most sense for someone to purchase as a gift for a significant other, go through your product offerings. To highlight these items as perfect Valentine’s Day options for everyone who visits your website during the weeks leading up to the holiday, create graphics and copies for your homepage and other related pages on your website.

You make it easier for them to see their choices and make a choice for someone trying to find out what to buy their partner, which makes it much more likely for them to click through and make a purchase.

You can even sell products with on-demand printing options. It is one hot and trending gift idea popular among millennials.

Read: 5 Benefits of Product Customization

3. Provide Love themed E-Gift Vouchers

Everybody wants to feel like they have a decent deal. If anything, Valentine’s Day is particularly real, because many people are searching for presents that seem costly or fancy without having to spend a massive amount. High-quality goods at higher prices leave them broke going into March and what if the gift is not liked by the receiver?

In that case, you can offer e-gift cards in your store. Personalized photo-printed gift cards will be more attractive and the indecisive sender will buy them happily.

Read: Why Digital Gift Cards are Important to your eCommerce Business?

4. Engage Customers with Valentine’s promotion

One of the best ways to win customers during a busy shopping season is to engage your shoppers with holiday-specific deals that will inspire them to buy from you (and not one of your pesky competitors). In the form of a percentage discount, a sales incentive is most commonly used, but other choices fit better for you.

Restaurants can share Feb-special recipes. Salons can offer a couple of discounts. The eCommerce store owners can promote their products with love theme-based campaigns and special couple discounts. The possibilities of Valentine’s Day marketing ideas are endless!

Read: How to Win Customers with Discounts and Boost Sales?

5. Send Love emails with exciting deals!

A successful campaign for email marketing will do wonders. For e-commerce firms, it is one of the best holiday marketing tactics. Two weeks before Valentine’s Week, start pushing your promotional texts, but do not overload your clients’ inboxes.

Even though social media is a perfect medium for e-commerce promotions; email marketing is a time-tested tactic to grow both revenue and the client base. You can share sequence mail and also, discount and promotional emails including the ongoing deals.

This is the time to bring back your lost customers by chasing the abandoned cart. Some abandoned cart strategies listed in this blog might help.

Read: Are the Promotional Emails any Good? 5 Reasons you can be Certain

6. Offer Fast and Free Shipping Choices to busy bees

Timing matters for any gift-focused holiday. A gift sends for Valentine’s Day, delivered after Valentine’s will spoil the mood. That means that the concern about goods arriving on time will cause visitors to hesitate to press the “buy” button for e-commerce sites.

Also, additional shipping prices will drive them away. You can offer free shipping and affordable fast shipping option to your customers. Promote the shipping option for late browsers that they need to select for guaranteed delivery in time.

“Choose 2-day shipping to get your order delivered before February 14!”.

Read: 6 Simple Ways to Reduce Shipping Cost

7. Bundle together related items to make better gifts

For Valentine’s Day, some couples may be reluctant to purchase a product that they fear will seem cheap or that is not enough for the occasion. One way to address this problem is to bundle many products together.

You can upsell and cross-sell relevant products. If you sell soaps then you can club it with scented candles and aromatic fresheners.

Go through your listings of goods with an eye for things that can be clubbed together into even better products than they were apart. And make sure you include these combo-products in the list of things that lead up to the big day you highlight on the website.

Read: A complete guide to Cross-selling and Upselling in eCommerce

Conclusion:

The niche opportunity it used to be is not Valentine’s Day. Brands and merchants far beyond the traditionally common categories of gifts will take advantage of the spike in holiday shopping with the right marketing. Take these marketing tips and turn them into the company’s love-filled campaign full of goodness.

Drop a comment below if you have any exclusive marketing ideas for Valentine’s Week that can be implemented on eCommerce stores to generate more traffic.

Social Media Trends to Follow In the Year 2021

The business plans we have for the year 2021 are disturbed by the pandemic but we still have hope to grow businesses on digital platforms. Different new trends have begun to emerge that will mature and reach their true potential. This article is certainly focused on the recent social media marketing trends to follow in the upcoming years.

Social Media have become a potential marketing platform in the last few years speaking digitally and now with features like AI incorporation, GPS integration, and the latest technologies, it is one of the top-rated marketing platforms.

Facebook with a user base of 2.7 billion is on the top while Instagram and Pinterest follow it down the row. A business requires a large customer base, and these social media platforms have tremendous growth as many small businesses are operating from Instagram and Facebook Shop.

Popular Social media platforms and some statistics:

In the ’90s when social media began to spread, it was only a means of communication. People used to make video calls to their loved ones across the globe and this is not the case now. They use social media to make purchasing decisions, around 70% of B2C clients are acquired through social media.

Everything has changed and from a report, 81% of the US population is using social media platforms and over half are registered on two platforms. So, regardless of which social networking sites you want to invest in, you have a high chance of reaching clients that you may not otherwise have reached!

Which Social Media platform is best for the business in 2021?

This can be a tough question since this question doesn’t have a single answer. The best social media platform to use will vary from company to company, depending on the products or services provided by user groups, and network flexibility. Each social media platform is specialized for various roles, information, and groups of people, just like each company.

That’s why we’re going to discuss top social networking platforms, so we can help company owners like you decide which channel would be the most profitable for you.

Examples of Social Media

· Facebook and Facebook messenger

Every small company ought to be on Facebook. Facebook offers small businesses a variety of ways to advertise their services, improve customer support, and raise awareness with more than 2.7 billion monthly users.

It can seem difficult to use Facebook for business because its rules and algorithms change frequently. With the correct tactics, however, Facebook is one of the best methods to reach a particular audience through paid campaigns.

· Instagram

After Facebook, Instagram has become the new home to brands. Instagram is now used for business by more than 25 million businesses worldwide. More than 200 million people view at least one business profile every day.

Instagram has become the new brand home, where interaction is high, fans are brand-loyal, and it is possible to achieve real business objectives.

· Pinterest

A fairly unique proposal is offered by Pinterest to companies. It’s a place to communicate with friends and influencers, much like other social media networks. But it’s also a lot more than that as a visual search engine and productivity tool for planning your dreams.

Pinterest users are increasing every day. The number of Pinners using Pinterest per month increased 28 percent to 322 million monthly active users since last year.

· YouTube

YouTube can be a powerful small business marketing video site and for several forms of organizations, video is highly engaging and useful. Creating a YouTube channel for your organization gives your audience a single forum for sharing and engaging with your content.

The global reach of YouTube is huge, with 80 different language choices, local versions in 91 countries, and nearly two billion monthly users. The platform covers 95% of the internet population, and global diversity is expressed in its top-performing countries.

· LinkedIn

LinkedIn is another famous social media platform for business marketing.

It can be a powerful tool for you if your company follows a B2B model, or targets customers based on work titles!

LinkedIn has 303 million monthly active users; most of them are in or close to the world of work.

· Twitter

Twitter has 330 million active users who show up at least once a month and 145 million daily active users.

The average time spent on Twitter is approximately 3:39 minutes per session, considering the design of the site.

During the last few years, Twitter has gained dramatic popularity and growth.

Twitter is an impressive social media channel with over 330 million active monthly users, where individuals share and find bite-sized content.

The largest chunk of Twitter traffic comes from the smartphone, like most social media sites.

· TikTok

TikTok, launched in 2017, is rising at an amazingly fast rate. Users of TikTok spend an average of 46 minutes watching videos on the app every day.

An average user of TikTok opens the application 8 times a day.

TikTok is a highly addictive candy for social media that urges individuals to continue watching short videos.

TikTok has been the 7th most downloaded app in the last decade in just a few years.

· WhatsApp

WhatsApp Business is intended specifically for companies. It has been built from the ground up to give consumers a concierge-like service and will be used only by business owners.

Due to the way WhatsApp as a service is built, there are a few prerequisites for running WhatsApp Company.

· Snapchat

Users of Snapchat use the service about 30 times a day, spending 28 minutes on average.

The multimedia messaging app has over 238 active users regularly and is among the younger generations’ most popular social media sites.

In the U.S. alone the app has over 46 million monthly active users.

Employing User-generated content on Social Media

For quite a while now, influencer partnerships have been a part of a brand’s marketing strategy. User-Generated Content (UGC) is a great advantage that we’re just starting to explore social media campaigns.

When influencers share a product’s photos and videos, it can spark various distinctive and attractive ideas. When ordinary people talk about your product compared to celebrities and models, consumers find it even more reliable and authentic to make a purchase decision.

Reports say that every time they make a purchase, over 64% of social media relies on UGC. Compared to those made by the brand itself the view of a UGC video is tenfold higher.

Incorporation of AI and AR

There is a range of AI-powered tools to provide insights from the social media posts, profiles, and audience of your company. Measure the brand and trends via social media.

Social media intelligence driven by AI can enable businesses to quantify and enhance brand value, identify customer patterns, and understand target audiences.

Social media sites such as Snapchat provide AR filters that users can apply to turn their faces into animals or add to their images elements such as flower crowns or glasses.

But facial filters aren’t just for games and fun. Branded filters can be used by companies to quickly promote their brands on social media.

Social selling

Find out the right social media platform for your product and your target audience. Social selling is just what it sounds like: it’s the social media method of selling.

This sales arm is especially useful for the relationship-building aspect of the sales process, from researching prospects and communicating online, to sharing and interacting with posts from prospects and leaders to create confidence and knowledge.

When you’ve figured out where your audience spends time online, it’s time to create the profiles that you’re going to use to connect with prospects and leads.

Facebook Marketplace

The Facebook Marketplace business is a platform to discover, sell, and buy goods. This marketplace enables businesses, along with regular Facebook users, to sell their goods. Via Facebook Messenger, all transactions are possible, enabling businesses to communicate with customers one-on-one.

With Facebook Marketplace, you can reach interested buyers and establish a one-on-one connection with your audience. You don’t have to pay extra to list the products on Facebook Marketplace and it offers a lot more benefits. Selling on the social media marketplace is a lot easier than selling on a single vendor website.

Read: Facebook is extending ads from users and brands to the Marketplace

There is another Facebook feature for selling your products: Facebook Shop. It is easy to create and any Facebook user with a business page can sell through it.

Instagram Marketplace

Instagram Business can be a great option for selling online and this is going to trend in 2021 because the user base of Instagram is increasing. It has more than 1 billion active monthly users and 90% of them follow a business account. Instagram Business connects passion and it is a platform for talented and creative storytellers, here I am talking about brand storytellers. It gives you to make a sparking bond with users, allows you to connect with new customers, and strengthen your relationship with existing ones.

Read: Why you should sell on Etsy Marketplace? mCommerce presence of Etsy

Remixing the new user-generated content

Content created by users will evolve to include remixes. Remixing is the practice of taking and recreating existing formats, models, or ideas to convey the personality or ideas of a user. It is on the rise through apps such as TikTok and Instagram Reels, according to Talkwalker. The pattern is only just beginning, the research added.

In the future, there will be more co-production opportunities, with brands supplying consumers with models to base their content on. This will encourage more organic ties between businesses and customers.

With brands engaging with new customers and producing extra content that stands out from the crowd, the marketing industry should expect 2021 to bring even more possibilities for remixing.

Social advertising has a dynamic future

Social advertising isn’t the latest 2021 trend but it is going to increase this year. Advertising on social media platforms allows you to reach a wider audience than those who are following you.

To boost our brand awareness and engagement on the respective social media sites, you can use Facebook advertising, Instagram Ads, Pinterest ads, and other social media ads. To drive leads and sales, several other businesses also use social media advertising.

Ad on social media is an efficient medium for your marketing campaign that offers a higher ROI for your ad spending. As time shifts, social media undergoes an online transformation that affects both company and consumer behavior.

People have now started to demand a more personalized type of advertising experience on social media. Therefore in the modern world, brands that can easily adjust the modifications and easily offer diverse advertising to social media users will definitely earn praise.

Audio Search in Social Media

Have you ever found that the pop-ups, advertisements, and advertising of that subject seem to come out of nowhere when you’re talking or looking for something on social media? This is not a coincidence; it is a marketing technique that is totally deliberate and prepared.

This is an emerging technology that we will see and lead up to more in 2021. For marketers to see what goods and activities are trending and are most sought after, social listening may be used more in the future.

Live Streaming

Live streaming for advertisers is no longer a novelty; the way brands communicate with their audiences is changed by live content. In immediate and genuine ways that other social media formats do not a live video, approach engages audiences.

And with two-thirds of extra spending on live streaming, advertisers are paying more attention.

Live streaming keeps the audience rising. The Internet is an extremely big location. Live streaming lowers expenditures. To train new hires, some organizations use live streaming as part of their training programs. Reduced prices would mean higher sales.

Instagram Reels

Instagram stories are already popular but Instagram Reels is the new feature added to Instagram in the year 2020. As part of your social media campaign, it’s worth giving Reels a try. Instagram, as it stands, has more than 1 billion active users. It is a wide target audience to hit, and if you’re already posting to Instagram, then this is a good addition to that job.

Another plus about using Instagram Reels for your ads is that, if you have a public account, these short videos hit not just your followers, but also the broader IG network. Once it appears in the Explore tab, Reels brings you in front of users that you wouldn’t have access to in your daily Feed.

Future of conversational marketing

Business communication is interrupted by the transition to messaging channels, and chatbots are increasingly becoming a cornerstone of digital marketing.

A modern, customized approach to doing business online is conversational marketing. By using the power of questions one at a time, it pushes customers through marketing and sales funnels, just like a real-time conversation. It’s an automated dialogue with visitors to your website.

This is the way how you can find out exactly what customers want, consider their pain points, and provide them with the right service or real-time marketing.

Chatbots

Our modern-day manifest destiny is bot-powered commerce. Bots help customers find solutions with the support of messaging apps, no forms, cluttered inboxes, or wasted minutes spent searching and scrolling through content, regardless of where they are or what device they use. Intertwining contact, operation, and transactions, bots offer services, unlike the self-serving ads of the past.

Wrap-up: These are the social media trends that will be followed by many businesses in the year 2021. I found it interesting to be able to dig through each pattern and see the many possibilities they offer globally for social media marketers.

There can be more things to follow in the year 2021 if you want to excel in your business. Subscribe to our newsletter or if you find this article helpful then let us know!

Also Read:

Ecommerce Marketing Calendar 2021- Optimize your Website for Holidays

We are stepping into 2021 and leaving behind the so-called cursed year 2020. Businesses have high hopes for the upcoming year and a successful business year; you need to have a solid marketing plan.

Statista research estimates that by 2021 eCommerce revenue will account for 17.5 percent of global retail sales. It is more critical than ever that eCommerce companies refine their strategy and concentrate on key revenue generation cycles.

With all the important dates in mind, you can schedule your marketing efforts early and use them to maximize your sales potential. Every holiday is an opportunity to drive sales, so to help you get a jump start planning your holiday campaigns this year we’ve put together a list of the most popular U.S. and European holidays so you can schedule your marketing in advance.

Attach these dates to your eCommerce marketing calendar 2021 and use our suggested ideas and promotional checklist to make this your most successful year ever!

January

Jan 1- New Year’s Day

People make New Year’s resolutions. There are generally assurances to themselves that they will make a difference in their own lives. Popular New Year resolutions to avoid smoking or consuming alcohol, lose weight, to exercise more, or to live a healthy lifestyle.

To attract customers to your store during New Year, you can run Instagram challenges and contests. People make fitness resolutions so include this in your New Year marketing strategy.

Running a winter sale can be a good idea as well.

February

Feb 14- Valentine’s Day

The beginning of the spring cleaning is recognized in February. Use this time to give your customers to order themes or items that serve freshness and cleanliness.

For the month when love is in the air, allure Your Audience with email marketing campaigns.

Manage a love theme contest on social media using the required #hashtags in your messages and bring a romantic touch to your social media coverage and profile photos. Run Valentine’s Day theme promotion with taglines ‘Buy two for one’. Also, build a Valentine’s Day gift guide.

Best Instagram Hashtags to Use This Holiday Season

March

Mar 1- St. David’S Day (Celebrated in Wales)

St David’s Day is an ideal opportunity for Welsh companies to tap into national pride through their marketing.

It’s a day to celebrate all things Welsh – not just leeks, daffodils, cricket, choirs, and harpists.

Create your brand and reward your customers with some Welsh-made toiletries, clothing, or a coupon to a Welsh attraction.

Giving your customers a time scale will speed up their decision-making process. Ensure that this deal is widely advertised in the days leading up to St. David’s Day.

Mar 4- World Book Day

Customers love a good book reference. Books make an assortment of innovative designs that fans will love.

Please make sure to keep this under the copyright and trademark rules!

Plan a book giveaway on your online store on this special day.

Mar 17- St. Patrick’s Day

Just when you’re finally out of your winter holiday slump, Daylight Saving Time is catching all of us looking for a nap.

While no amount of coffee will help you prepare for the coming month, I did share a few marketing ideas below to get you started.

Mar 20- Spring Equinox

Marketers will reach customers during the Spring Equinox through advertisements about new beginnings, increased daylight, and spring holidays.

Typically, campaigns to bid farewell to the cold winter months and to welcome the beautiful spring season are common.

April

The weather is getting sunnier and the excitement is beginning for the season. Many consumers would like to take advantage of the first hours of sunlight and be inspired online in advance.

Various marketing campaigns are acceptable in this case.

For example, you can put together appropriate items in your online shop or publish blog posts that encourage your customers to invest their springtime. You can prepare your store for the wedding season.

April 1- April Fool’s Day

April Fool’s Day is another chance to connect with your audience and demonstrate the personality of your company.

Build a marketing plan for April Fool’s Day that’s playful and amusing to promote sharing so you can get the brand in front of a wider audience.

Then make sure that you convert new tourists to your website with a convincing holiday offer.

April 4 – Easter Sunday

Easter is a good time for you to be imaginative. Use the season to advertise your goods, engage your digital audience, bring your consumers back to your brand, and also collect data!

Organize a big egg hunt in your shop! How is that? Generate unique codes, print on chocolate eggs, and hide them in your shop.

Then ask your customers to locate the eggs and enter their unique code to access your online campaign.

Beyond the colorful hard-boiled eggs, there are several other Easter meals that we will enjoy. Inspire your users by offering them suggestions for Easter dinner recipes

April 22 – Earth Day

There are several things you can choose to give away that are reusable.

On AnyPromo.com, we have a whole section dedicated to eco-friendly goods and perfect for promoting your company.

During Earth Day Week, give away an object that your customers can love and value.

For example, if you’re a small grocery store, replace those plastic bags with tote bags for a limited period.

Show your customers the alternatives for plastic bags.

Make your offer exclusive that day only by providing a discount on products that are made from recycled or renewable materials.

23 April- St. George’s Day

The day is celebrated in London and many events take place all across the city. It is the day of the patron saint of England. Legend has it that he killed a dragon, but the mystery remains where he found one here in Blighty.

It’s an opportunity to indulge consumers with classic comfort food, celebrate the richness of the British palate, and exploit St George’s marketing potential to promote your company.

May

May 9- Mother’s Day

Mother’s Day is when we all express gratitude for our mothers, and when it comes to giving a gift, it’s a big holiday for e-commerce.

Whether or not your goods make perfect gifts to mothers, you can always take the opportunity to show love to mothers everywhere by wishing them well on this day.

You can sell custom personalized gifts in your store. The print and gift ideas are super attractive. Use ……………….. module for adding this to your store.

May 9- Europe Day

Robert Schuman, a former French statesman, and activist brought the idea of Europe Day to life. It celebrates peace and unity in Europe, mostly through political debates and events to raise awareness of the role and history of the European Union.

To celebrate, promote European-themed designs or launch a free shipping campaign to Europe.

May 20 – Shopware Community Day in Duisburg, Germany

Instant wins are useful to improve your interaction with your audience exponentially. But they are also useful for gathering data and newsletters!

May 25 – National Wine Day

Wine lovers are all over the world. National Wine Day is to pour a glass of your favorite chardonnay or Bordeaux, and there’s no doubt that your adult customers will appreciate it as well.

It’s a good day to offer foodies and wine lovers gifts such as embroidered aprons. Don’t forget to send thank you cards to your Zoom dinner guests!

May 31- Memorial Day

Memorial Day is a public holiday in the United States to recognize and commemorate those who have lost their lives in the United States Armed Forces.

Be vigilant when setting up Memorial Day campaigns. Before you share your discount code or social media update, take a moment to re-evaluate the tone and essence of your promotion.

June

We’re halfway through the year. This means it’s time for heatwaves, #RadDadsSquad pictures, rainbow flags in shop windows, and the summer getaways.

6 Summer Holiday eCommerce shipping mistakes to avoid

12 Jun- Queen’s Birthday

Queen’s Birthday is celebrated in the UK on the second Saturday of June, so the Trooping of the Color in London can take place in the warmer summer season.

The event is known by consumers not only nationally, but across the entire commonwealth and beyond. It’s also attracting a major celebrity.

For this purpose, it is useful for small and medium-sized companies to use the event as a marketing tool to increase revenue goals.use patriotic colors such as the red, white, and blue of the Union Jack and offer discounts on the store. Also, you can run video ads to promote your products with the flag colors. Add extra vibes to the celebration!

Jun 20- Father’s Day

Like Mother’s Day, Father’s Day is a major day for e-commerce companies. Sales of athletic products and consumer electronics are on Father’s Day, but if you’re not in this niche, you’re going to have to be imaginative enough to get that slice of pie.

Otherwise, just make sure you show your appreciation for your fathers on this special day.

July

July 4- Independence Day

Often widely known as the 4th of July, Independence Day is a holiday where Americans enjoy the day with friends and relatives.

No other holiday puts Americans together like the 4th of July. Try to liven up your June and July campaigns with some patriotic spirit. If you are selling items with U.S.-themed designs, be sure to promote them just in time for this holiday.

Though it’s not a major shopping day, it’s a perfect excuse to boost sales before the holidays come.

August

Suitable decorations and costumes are a must for the autumn season. Prepare your shop and put home a warm feeling to your clients.

For example, you can highlight relevant products in your shop or write unique blog posts for your customers.

Aug 19- World Photography Day

Why not include art lovers on your potential client list.

It’s a day to celebrate photography and all the talented photographers around the world. It’s a good day to support wall art and inspire your creative customers to share their art on social media.

September

Sept 6- Labor Day

Labor Day is a day that many Americans are looking forward to so they will enjoy a 3-day weekend. Although Labor Day isn’t usually a major shopping holiday, you can use it as an opportunity to keep your brand top of mine.

Wish your audience a happy holiday or even give them a discount on any leftover inventory you want to clear up before the winter.

October

Oct 31- Halloween

The spooky Halloween month is here. Get involved in the Trick-or-Treat Night of your Community.

You can run a costume contest and team up on a good cause. Make sure you’re decorating your store in the theme. You can add fun elements to your store that have custom theme options.

Use the limited time offer to entice customers and send the interactive direct mail promotion out. Also, create the spooky theme email series.

This Holiday Season, launch Spin-wheel integrated PrestaShop Mobile App to boost sales

November

Nov 5- Guy Fawkes Day

When things get more competitive, marketers spend more on Halloween and Bonfire Night campaigns that kick off the winter shopping season.

Organize a classic giveaway where you invite people to actively engage with your brand in exchange for the competition. The idea is to widen your reach, increase brand awareness, and engage with a broader audience.

You don’t need an especially strong connection to the night of bonfire or its associated themes to pull this off either.

Nov 11- Veterans Day

On Veterans Day celebration, people thanks to all the military members who have served in the United States.

It’s a day to celebrate, not to commercialize, so be careful of your campaigns if you don’t want them to turn into a PR nightmare.

Nov 25- Thanksgiving Day

Thanksgiving, celebrated nationally, began as a harvest festival when the first pilgrims shared their food with the native Americans. Today, families and friends come together for a meal to offer thanks for what they’ve got.

This day is a wonderful time to stop for a moment and appreciate what you’ve got. Many organizations use this day to thank their customers for their support.

Nov 26- Black Friday

Black Friday is the day that customers in America are synonymous with the best sales and discounts. No matter what items you sell, you can still take part in a Black Friday sale.

As customers expect major discounts on this day, make sure you put a lot of thought and preparation into your marketing strategies to make them successful.

Black Friday Cyber Monday (BFCM) Marketing Ideas and Strategies to scale-up your Holiday Sales

Nov 29- Cyber Monday

Monday after Black Friday, known as Cyber Monday, is the biggest online holiday ever. In recent years, consumers have been shopping more on Cyber Monday, and retailers are providing far greater discounts than on Black Friday.

December

Dec 25- Christmas Day

These dates are a religious and cultural holiday for the billions of people around the world who commemorate the birth of Jesus Christ.

Christmas may become more commercial every year, but it’s still a family holiday, so focus your marketing strategies on heart-warming ideas and wishes.

Dec 26- Boxing Day

Boxing Day is a pleasure to celebrate as people around the world love getting to unpack all the presents and boxes they got on Christmas.

The day is also known as the Black Friday Sale of Shopping Geeks, and this day you will watch some of the best sales of the year.

Public holidays, followed by shopping, are a perfect opportunity for people looking to make the most out of the festival season.

Dec 31- New Year’s Eve

Celebrate the upcoming year with your existing and potential customers. Since they will be entering the New Year, they have a motive to celebrate.

Take the advantage of this glorifying night for your business and make the best out of it.

Plan it well. Run special discounts on various gift items, drinks, and food.

Have a Happy New Year!

Conclusion: Every holiday or big event is an opportunity to increase your brand awareness and boost sales, so use it to your advantage. You need to start scheduling the holiday marketing plans ahead of time to see the results.

ECommerce can provide a lifeline to many businesses, enabling them to continue to operate and tap into rising customer demand for online shopping. Retailers will have to change their approach to continue to gain sales in this difficult period.

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Cost-effective Promotional Ideas to Drive more Conversions

You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.

The battle over the clientele acquisition is increasing with every passing year. However, it is not just the saturation of the industry, but consumer-centric market that is adding insult to the injury. In the cut-throat competition, every e-retailer must have been in a situation where marketing creativity seems to sap away. In an era, where your prospective customers are empowered with awareness and technology, the conventional tactics of “spray and pray” might not always work.

If you are on the boat where most of your promotional strategies seem to be falling flat, then, at the drop of a hat, I would suggest you to stick to the basics of marketing. According to a report shared by Hubspot, almost 25% of marketers don’t know whether their efforts truly affect the outcome of a conversion. The best way to deal with such uncertainties is to take a step back and continually evaluate the 7 P’s of marketing. These 7 P’s are:

Product
Price
Place
Promotion
Packaging
Positioning
People

With close reference these inevitable aspects of marketing, the blog brings forth some of the the promotional ideas that can help you amp-up the sales of your eCommerce site.

Product

1. Instead of price-cut, consider offering product/service upgrade

The discounts and price-cuts might not always intrigue the customers as the options are ample. When every site is ready to offer the products at best-ever and competitive prices, you need to think out-of-the-box. Offering a product upgrade or any additional functionality at the same price can definitely help you find the much-required competitive edge. In case, you offer services, offering a $99 service at $70 can get you some instant conversions.

2. Bundled products/services

Offering packaged or bundled product/service another way to convert the value-oriented customers. Giving more at the same price to the customer can both encourage them to buy and clear your inventory.

3. Upsell and Cross-sell

Highlight the complementary products that the customers are more likely to need after the purchase of a particular item. Keep the customers engaged by showing off the product upgrades and their better versions.

4. Evaluate the product’s life-cycle

Knowing your product well is the very first thing that you need to consider before marketing it. Study the product well and determine when it is more likely to worn out. This is when you can go for a upsell. Contact your customers and offer them easy upgrade as well as product fixes.

Price

5. Bulk Buying

Point-of-Sale Discounts, that is amount-off or percent-off discount sometimes fail to get enough conversions for you. This is when you get into the shoes of your customers and think differently. The key is the convey better value at lower cost. Volume purchases is one form of price promotion that can trigger some purchase intentions. The BOGO, or buy-one-get-one-free, is always a hit amongst the online shoppers.

6. Special Event Pricing

Linking a price discount to a holiday or advertised sale day always makes the customers to flock and avail the temporary benefits. Offering price-cut fir a long time period may reduce the impact eventually. So, if you want to steal your competitors’ thunder, then, keep surprising your prospective customers. These special sales can help clear out old stock as well.

Place

7. Spot the place where your customers’ hangout online

Just creating an over-the-top promotion or marketing campaign is not enough. You need to showcase your offerings to the right audience base. Thus, figuring out where your target customer hangs out online is important. Social media advertisements is a must for the e-retailers. At the same time, finding out is which social media platform is popular among your customers is even more important. So, make sure that you are marketing your promotional ideas on the right platform.

8. Right offer at the right place

The basic mantra of marketing, “Providing the right product to the right person at the place.”, applies here to. Figure out the places from where you can redirect the customers back to your online store. Do not let the customers find the deadlock from where they can leave the site. For instance, offering coupon codes or discounts or related products on the order success page can help you boost customer retention. There are Better thank you page extensions available for platforms like Prestashop, Magento and others for incorporating such features at your site.

9. Place the deals at the right place

Even in your site, there are places where the customer engages more. Do a heatmap test of your site and find out those key areas. Display your promotional deals in the areas of the web pages that are attracting more attention of the store visitors. Discover the visitors’ scan pattern on your site and place the CTAs at the places that witness more user interaction.

Promotion

10. Personalized Promotions

94% of customers and marketing professionals said that personalization is extremely important when it comes to promotions. Not just this, even in email marketing, personalized subject line are 26% more likely to be opened. In addition, as per reports, over 78% of consumers will only engage offers if they have been personalized. The number speaks for themselves and now you what difference personalization can make in your marketing campaign.

11. Create a sense of urgency

With multiple online stores operating at an arm-distance, most of the users visit your site for window shopping. Thus, the chances of procrastination is higher. Creating a sense of urgency and motivate the store visitors to instantly come to a purchase decision. Flash sales with countdown timer showcases aesthetically pleasing call to action with an expiration date. So, if you have a Prestashop-based shopping site and are looking to add the flash sale option in your site, then, Knowband’s Prestashop Flash Sale module can help you out.

12. Gamified ways of giveaways

In the consumer-centric environment, a 10% discount might not intrigue the customers all the time. However, offering a huge discount may not be a feasible option all the time. Why not offer the same discount in an alluring way. Incorporating gamified interfaces that offers the conventional giveaways in a fun way is one of the options to reap result within budget. The spin and win exit popup extension for Prestashop, Magento, Magento 2, OpenCart, WooCommerce for the respective platforms incorporates a roulette-type addictive interface that can make the usual offering attractive for the online shoppers.

Packaging

13. Creative Packaging

Create packaging that adds new value. For instance, eco-friendly packaging is really attracting the attention of the new-age shoppers. Make sure that the packaging is more functional and the same is highlighted in the promotional deals.

Positioning

“Great communicators have an appreciation for positioning. They understand the people they’re trying to reach and what they can and can’t hear. They send their message in through an open door rather than trying to push it through a wall.” – John Kotter

Product positioning happens to be one of the key aspects when it comes to making the full use of your promotional deals. Here are some of the tips in this respect.

14. Value Proposition

Even though you have identified your customer base and are targeting the correct demographics, the possibility of customer retention and acquisition is not assured. Your potential customers can dismiss your product in a matter of moment if they don’t perceive any value. So, this holidays instead of just pushing on the discount factor, try to showcase the most valuable aspect of your product. Moreover, instead of just promising best-ever offers, look for ways to promise and deliver on that value.

15. Highlight the user-generated contents

Your competitors will be at their toes when it comes to offering discounts. In the competitive ecosystem, you need to find the edge. The user generated content, such as reviews, ratings, customer testimonial. When the shoppers compare cost online, it is the rating of the products that will motivate them to choose your product over others.

16. Create the Trust Factor

Offering warranty and guarantee can help you inspire confidence in buyers. You can highlights your integrity with it. Along with this, easy return policy boosts the chances of turning your store visitor into a paying customers. Offer free trial of your product. This is one of the ways to make the potential buyers can become more acquainted with it.

People

Customer/people are the king in the eCommerce industry. Hence, your promotional strategies should not just focus on the target, but on the people. Sales will happen automatically. Here’s how you can do it:

17. Offer Loyalty Points

Reward the loyalty of your existing customer and provide them with reasons to return back to your store. Prestashop Reward point module is one of the ways of doing this.

18. Make your customers your undercover marketers

Spreading the word-of-mouth with the help of your existing customers is the best way to promote your brand. Offer incentives in return of the referring your site to the customers. This will benefit both your brand as well as the customer. For the Prestashop store owners, this is easy as Prestashop Affiliate and Referral Addon can help you incorporate the functionality with making any code changes.

Over to you

Sometimes all you need is to stick to the basics in order to give your business a promotional boost. Thank to the technological advancements, you can now add innovation and take the conventional promotional ideas to new heights.