Tag: magento abandoned cart extensions

6 Surefire Abandoned Cart Tips for eCommerce Marketers

Whenever an eCommerce store comes across an abandoned cart, it highly demotivates the sellers. Most of the sellers want to make the better use of web store by making higher sales on their products. In this effort it might be possible that may some of the customers might not feel the same for the sellers and abandon the cart but if the rate of abandoned cart increases up to a certain amount then it is matter of concern for both the web store and the sellers. The situation demands immediate actions and proper measures to tackle the problem.

The web stores need to follow such customers in order to know the exact reasons and to make the services better for other customers. In this effort the web store can use the Magento Abandoned Cart module to track down the customers with abandoned cart. The problem of abandoned cart doesn’t only concerns the seller regarding a particular customer but also helps in determining the general pattern followed by the customer which leads them to abandon the cart. In a survey it was found that the rate of abandoned cart is about 70%. Therefore, precautionary measures are required to be taken.

The web stores can always use various methods in order to reduce the number of abandoned cart but the requirement of feasible options is an important criteria. The options must help in reducing the abandoned cart  and at the same time providing the customers with better options so that they may shop with ease in the near future. It will help the web stores in understanding the customers more appropriately and tackle with the problem by getting on the same page as the customers are.

Let us discuss some of the surefire abandoned cart tips.

1. Segmented Email Marketing

Emails have been found to have a success rate of 12%. Though they may seem an obsolete form of marketing but still today they have the highest rate of response. The web stores can make the better use of the Email strategy to reduce abandoned cart. It will be a better idea to collect the Email id of the customers before the purchase as after they have abandoned the cart it becomes really difficult to track them back. The web stores can also use the abandoned cart Emails as soon as they abandon the cart It helps the web store to reach out to the customers and help them recover their abandoned cart.

2. Use the discounts timely

The eCommerce store owners must make the timely use of the discounts. Most of the customers will abandon a cart only after they find the product missing some kind of discount on the products. Thus the web store can always come with timely discounts on the products such that the customers may feel good about making a purchase. Even if the customer has abandon the cart then the web store can reach out to them with the updated price of the products. With a fall in the price of the product the customers are more likely to make a purchase on the product.

3. Prevent an out of stock crisis

The reason for the cart abandonment may be the shortage of the products with the seller. Therefore, the web store must make a serious note on the number of products that are available with the seller. As, the web store has sufficient number of products therefore the chance of cart abandonment due to the shortage of the products is reduced. With the sufficient number of the products available with the store the chances of customers receiving the product without having to wait is more convenient.

4. Shipping assistance

A recent study shows that the actual rate of abandonment of the cart due to No shipping assistance is about 20%. Therefore, the web store must make proper arrangements in order to provide the delivery of the products to the customers. The assurance of a safe and timely delivery assures the customers about the web store services and they are less likely to abandon their carts in that case. Moreover, if the web store can provide free delivery to the customers in certain cases then the customers are very less likely to abandon the carts due to shipping assistance.

5. Exit pop ups

Suppose a customer decides to abandon the cart then the web stress can come up with creative ideas to stop the customer from abandoning the cart. One of the better idea is to use the exit pop ups. Pop ups like Spin and win assure the customers with the special offers and prizes that are been given by the web store to the customers for the specific period of time. The creativity and the luring offers on the pop us are sure to make the customers complete their purchase and make a better purchase.

6. Make them shop

How about the web store doesn’t give a chance to the customers to abandon the cart? The web stores can make the products and the website too interacting that the customers feels like to shop from the web store. For starters the web store can provide timely gift vouchers to customers on making a purchase for particular amount. The abandoned cart mostly arises due to lack of the features provided by the web store. The inclusion of various features such as Social login, one page checkout and freebies will motivate the customers to keep shopping. Therefore, the web store must be open to all possibilities when it comes to reduce the number of abandoned carts.

Over to You

The abandoned cart is a serious issue for the sellers and the web store. In order to keep the number under check, various strategies needs to be performed as they lead the web stores to lose a healthy amount of revenue that could be collected. Thus, making sure the web store check outs are optimized to gain maximum conversions.

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How to Tackle Abandoned Cart Killing your Business?

If we were to name of the biggest nightmares for the online merchants than it would be the abandoned carts. In order to increase the conversions and reduce the cart abandonment, the website needs to engage the customers right from their first visit to the point when they checks out of the website. One of the best ways to reduce the rate of abandoned carts is by keeping a track on it and remarket the products to the customers. Magento abandoned cart module is one of the ways that can help you trace the customer behavior effortlessly. Similar extensions are available for other platforms as well such as Prestashop abandoned cart, OpenCart abandoned cart and others. The module provides the sellers a complete detail about the customers who has abandoned cart and the product details. This approach helps the web store to make necessary arrangements with regards to the abandoned cart and make all possible approach to get to the customer.

Every day, thousands of products end up on abandon carts either due to lack of facility or lack of assistance provided to the customer. Thus, the web store must work collectively towards achieving the complete satisfaction of the customers with respect to getting assistance in making a purchase. It binds the customers to the web store and also helps the wen store in making sure that the customer will return to the store in order to make future purchases.

Let us discuss some of the ways in which the abandoned cart may be killing your business.

1. Email marketing

The web stores must try to reach to the customers as soon as they abandon the carts. It helps in knowing the exact reason for the abandoned carts. The method also imparts a feeling of being picked up by the store where the customers can freely explain the problem which made them to exit the store without completing their purchase. One of the effective way to get know the reasons of abandoned carts.

2. Small checkout options

The lengthy checkout options that are laid by the web store also compels the customers to exit the web store and abandon the carts. Most of the times, the customers is already tired enough of selecting the product after browsing the store that the idea of making checkout after going through a series of lengthy forms upsets them. It results in the lost interest of the customer and the customer may not feel like to complete the payment option and directly exit the web store. It results in an increase in the number of abandoned carts.

3. Exit pop ups

One of the best way to avoid the customer from abandoning the cart is by not letting them abandon the cart. The web stores can make use of attractive pop ups which will lure he customers in order to take the offers as provided by the web store and complete the process. The various offers helps the customer in clearing their mind as the customer sees a good deal therefore, they are tempted to take the deal and get the product in as low price. Another utility of these exit pop ups is that they provide a very decent look to the web store and engages he customers to a very large extent.

4. Better website performance

According to a research, “About 40% of the customer abandon their carts and exit the web store if the response of the website is delayed by 3 seconds”. Thus, it becomes an important point for the web store to improve the performance of their website so that most of the people don’t have to wait in order to get their purchase complete. Any waiting made to the customer may result in the abandonment of the carts and the sellers may result to pay heavy loses.

5. Mobile compatibility

The trend of M-Commerce is overtaking the traditional use of the desktop sites in order to make purchase. Thus, the web stores must try to provide services compatible from mobile app. About 70% of the people prefer to use mobile app because of the various advantages and convenience. Therefore, if your web store is lacking mobile app then it may be possible that at certain point the customer may get fed up of the various inputs asked by the website and they may abandon their carts. Thus, getting a mobile app helps in retaining the customers.

6. Shipping assistance

What could kill the mood of the customer more after hearing to pay for the shipping, once they are done with the shopping? Additional shipping charges. Most of the times, the web stores are not clear with their policy about the charges for making the shipping. Thus, at the time of checkout when the customers learns about all the costs, it instantly kills their mood and the customers hesitates in order to complete the purchase. This feature also leads in increase in the number of abandon carts. The option of free shipping must be made available to the customers in order to get better conversions and also lower the number of abandon carts due to the shipping charges.

Over to You

The problem of abandoned cart is not a new concept in eCommerce. The real fact is that the number of abandoned carts can’t be made to disappear but if proper care and methods are used then surely the number of abandon carts can be made to reach out to the lowest. The web store can use the intended popups in order to improve the conversion rates.

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Abandoned Cart: Biggest lie you probably believe to be true

Have you ever asked yourself these questions:

“Is it better if I shorten my website’s checkout process by one step?”

“Is it better if I change the CTA button’s color?”

“Is it better if I display the shipping cost estimation before checkout page?”

Sounds like you have heard of these somewhere, right? If it is so, you are facing the problem of shopping cart abandonment.

Don’t worry, it’s not only you alone, there is a huge list of websites which faces cart abandonedment. Almost everyone to be exact. According to Baymard Institute, around 67.89 % of online shopping carts get abandoned across the internet.

This brings me to the biggest lie about abandoned cart you have been believing to be true till now.

Many marketers, CRO experts, and Analytics toolmakers have been telling:

“If your shopping cart abandonment rate is 67.89%, you are losing your 67.89 % of your sales”

That’s not true; It’s the biggest lie

This statement is completely wrong because it is based on a false assumption that every visitor who adds a product to the cart has a definite intention to buy only.

But, as we proceed, we will discover in this article that hardly 30-40 % of these visitors actually have an intention to buy when they are adding a product to the online virtual shopping cart. However, even then, it does not mean a definitive commitment to purchase.

Here in this content, I will explain why there is a need to change our approach to abandoned cart, and how we can market to casual cart abandoners who possess a loose commitment to buy.

Why shoppers abandon?

Most of the time we think that all the cart abandonments result from the flaws in the checkout process, but this is just the one-half of the whole picture. Just look at this infographic by Savvy Panda:

Part of the infographic by Savvy Panda showing the top six reasons for abandoned cart.

The top two reasons have nothing to do with the cart itself. Rather, they are more inclined towards the shopper’s interest in the product, and here it feels that shoppers just have a passing interest in the product.

Such shoppers are called Casual Abandoners. Another data I found on Shopify also advocates the same.

Image Source: Shopify.com

Looking at the data from these sources, we can see that casual abandoners constitute around 30-40 % of the total abandoners. This is a big population and a matter of concern. So, why are so many users treating a shopping cart as just a mere expression of interest in a product? Is an “Add to cart” action a sign of definitive intent to buy?

To find out this, we need to understand the motivations of online shoppers. Research says that there are mainly two fundamental motivations- Hedonic and utilitarian.

The Hedonic motivation

The shoppers with Hedonic motivations gain the satisfaction with the enjoyment of the shopping experience itself. Experience is what they seek and they don’t need to complete a purchase to gain the satisfaction.

The Utilitarian motivation

Utilitarian motivation is driven by the basic and fundamental needs of the life like groceries, clothes, household items etc.

The Comparative shoppers

Comparative shoppers basically add products to the cart for two reasons.

  • To conduct a price comparison
  • To bookmark or save products for later consideration

So, the reason behind this explanation of different shopping motivations and types of shoppers is to show “abandoned cart is not a mere result of breakdown in the checkout process or flaws in the shopping cart” There are multiple psychological motivations which add up to the abandonment without any involvement of the cart itself.

So, we have been treating cart abandoners all wrong?

The data presented till now and the explanation of the motivations involved in online shopping clearly explains that we have been treating the cart abandoners all wrong. And it proves our conception “adding a product to the cart is a sure sign of showing commitment in purchasing the product” is wrong.

But despite these findings, most of us treat abandoned carts as lost sales; instead of looking them as a strong lead for sales generation. Just look at this data from See Why which says 81 % of store owners believe that abandoners are just a waste of time and there is nothing good in following them. But in reality.

“75 % of abandoners have some degree of intent to purchase and will return to the site to abandon again or purchase”

Image Soucre: Hybris.com

As a result, 80 % of the store owners do not send triggered emails after abandoned cart.

Maybe, the owners think that sending emails will have no effect on the buyers’ intention or it might just end up in the spam folder.

It could be, but this is not exactly what shoppers think. According to a study, 47 % of abandoners expect to receive some type of email or reminder after they abandon a shopping cart, and this is a huge pool of data for your sales person to follow up. So, not all the abandoners are waste of time, there is a significant percentage who can be converted with proper follow-up.

Just look at these figures from Why We Don’t Buy, which explains that almost 30-40 % of these shoppers would like to complete a purchase after receiving a follow-up from the store.

In other words, we should stop treating abandoned cart as a lost sale, and start using them as the strong leads for sales generation.

A follow-up tool can help

You need to stay updated with the abandoned cart and keep a track on your site. For this, you can use Abandoned cart recovery tools that capture the abandoned cart with all the information such as – user’s email address, cart details like products in the cart, date and time of abandonment etc. Later you can use these details to follow up the customers by sending them reminder emails at regular interval of time.

There are tools where you can set the Cron jobs to automatically capture the carts, and send triggered emails and so on. Magento Abandoned cart extension is one such example. With this extension, you can send automatically triggered emails to abandoned customers with or even without offers.

So, it’s time you start using such tools to capture the strong leads that have more chances of getting converted with a little wiser approach. Just remember that all abandoned carts are not triggered through a breakdown on your cart or checkout. However, you should not ignore the need of checkout and UX optimization because there is still a major population of shoppers which is driven by the user experience on the site.

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Magento Abandoned Cart Extension that acts as a Conversion Booster for your Site

It would be a hyperbolic statement if any business could claim that they can understand the “nerve and mindset” of their customers. Things are changing at a fast pace and it is literally a “climbing a mountain” task to satisfy every need and requirement of your customer. With this moody behavior of customers, online businesses are mostly at the “receiving end” as it could have a detrimental impact on their conversions and customer engagement. Due to these inhibitions and reservations, while making an online purchase, there has been a significant rise in the number of shopping cart abandonment.

This may be dubbed as a “trivial matter” but it can have a catastrophic effect on the performance of your online store in the long run. These shopping cart abandonments can break all hell on your business prospects if they are not dealt with effectively. Here is a breather for you in the form of these Magento Abandoned Cart extensions that can redefine the performance of your Magento store to a completely different level. Take a quick look at the various features and functionalities of our Knowband extension that is being revered by numerous Magento stores around the world.

Incentivising schemes to boost customer attention and sales

This Knowband extension is truly special in the sense that it encourages customers to make a quick online purchase in exchange for appealing incentives and discount schemes. You need to install these Magento Abandoned Cart Extensions that can provide exciting offers and deals through abandoned cart email reminders to your abandoners for achieving desired conversions and product sales for your online business entity.

Offers facility to track abandoned carts

It is now much easier to track the abandoned carts of your customers for ensuring a seamless improvement in your conversions and sales. Magento Abandoned Cart module can get your visitors tracked without any hassle for effective targeting and retargeting approach. This Knowband extension helps in keeping a close track of your visitor behavior and analyzes the possible reasons behind those abandoned carts on your Magento 2 store.

Retarget with email, reminder pop-up, and browser notification

Due to this constant mood swing, customers can’t make up their minds to make an online purchase through a particular eCommerce store. Retargeting your customers is now easy and you can follow different approaches for the same. Share discounted or non-discounted emails and you can select and default email template. Another way is by sending pop-up notifications and also, Magento Abandoned cart reminder email extension has the facility to send browser notifications (push notification).

Compatible with other stores and themes

One of the most important features of this Magento extension is that it works uninterruptedly with existing eCommerce stores and themes around you. Thus, with the help of the Magento Abandoned Cart Module, you can seamlessly target your wide range of customers that come into the category of various eCommerce business segments. Apart from this, you can use this module with various available themes on your Magento store.

Ensures quick cart recovery for swift targeting

Unlike other eCommerce extensions, getting your abandoned cart back has become a simple task due to the presence of this one-click recovery option. Abandoned customers just have to click on a simple link or button and they can easily access their old shopping cart. With a quick cart recovery option of Magento Abandoned Cart Module, you don’t have to add the desired products from the scratch themselves.

Wrap-up:

It is the beginning of a new dawn in the field of shopping cart abandonments with the emergence of this Magento Abandoned Cart Extensions from the Knowband store. By ensuring seamless recovery of abandoned carts on your store, you can effortlessly achieve higher conversions and product sales among your business rivals. So, come and visit our Knowband store for optimizing your business prospects and to achieve a promising site.

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Magento Abandoned Cart Module – User Manual

1.0 Introduction

Magento Abandoned Cart module helps the Magento store admin retain their customers. The Magento shopping cart email alert is one of the ways to boost the loyalty of the online shoppers and even attract them back to the store. The Magento Abandoned Cart extension focuses on the customers who visited the site, but left without completing their transaction. The Magento plugin keeps a track of the abandoned carts of the site. Not just, it allows the store admin to send personalized emails and promotional triggers from the back-end of the Magento Abandoned Cart plugin. The alerts and notifications give compelling reasons to the customers to return back to the store and complete their transaction.

1.1 Admin Benefits of Magento Abandoned Cart Extension:

  • Magento abandoned carts extension tracks the store visitors who saved the product in their cart and left the site without placing the order.
  • The list of the abandoned carts in the back-end of the Magento abandoned cart notifications module can be updated by executing cron.
  • The admin can track incomplete orders and send reminders to the customers with the help of Magento abandoned cart alerts.
  • Magento abandoned cart emails allows the store admin to send offers discounts or send the reminder without any discounts.
  • The store admin can send a notification to a particular customer just by clicking a button from the back-end of the Magento abandoned carts module.
  • Or else, the admin can even send automatic serial reminders by executing cron in the back-end of the Magento abandoned carts extension.
  • The coupons sent to the customers can be used to get the discount on the checkout page.
  • The admin can view the statistical report of the abandoned cart and the conversions happened after the email triggers are sent from the back-end of the Magento abandoned cart module.
  • The Magento abandoned cart extension offers a number of default email templates to the store admin. The merchants can even customize them as per their wish.
  • The email sent to the customers allows them to directly to the checkout page by clicking a button.

2.0 Steps For Installation of Magento Abandoned Cart Module

Follow the following steps for installing Magento Abandoned Cart extension:

  • Download the Magento extension package.
  • Unzip the package on your root folder of Magento setup via FTP manager (like Filezilla or WinSCP – download here: https://filezilla-project.org/).
  • In Admin Panel go to System > Velocity Extensions > Abandoned Cart Incentive.

  • That is all – Your system is ready.

3.0 Magento Abandoned Cart Extension – Admin Module

The Admin Module of Magento abandoned cart notifications module contains 6 tabs, namely:

  • General Settings
  • Email Templates
  • Serial Reminders
  • View Abandoned Cart
  • View Conversion Rate
  • Analytics

They are discussed in detail below:

3.1 General Settings of Magento Abandoned Cart Extension

The General Settings tab of Magento abandoned cart module has following options:

  • Activate: Enables or Disables the Magento abandoned cart extension on the store front. If disabled, the cart abandonment will not be tracked and no coupon codes will be sent to the customers. Apart from this, user can not see the content in other tabs.
  • Create abandoned cart after: The Delay time of Magento Abandoned Cart Extension is the time period after which the cart will be assumed to abandoned.
  • Enable auto email: This feature of Magento Abandoned Cart Extension will allow admin to schedule (Cron Setup) coupon email sending task or not.

The General Setting tab of Magento Abandoned Cart Extension includes two more options. They are:

Run Update List Cron Manually: Execute this cron to update the list of the abandoned cart and their details in the ‘View Abandoned Cart’ tab. Any cart changes done by the customers in the front-end will be updated in the Magento Abandoned Cart Extension’s database once the cron is executed.

Run Send Mail Cron Manually: By executing this cron, the admin can send auto emails to all the customers whose abandoned shopping cart is listed.

3.2 Email Templates of Magento Abandoned Cart Extension

The Email Template tab of the Magento abandoned cart plugin has is the format of the email that will be send to the customers. This field of Magento Abandoned Cart Extension contains some place holders whose values will be replaced when the email will be sent.

The place holders are:

  • {{name}}-This is for the name of the customer
  • {{cart_content}}-This is for the cart content of the customer
  • {{shop_name}}-This is for the shop name
  • {{shop_url}}-This is for the shop url
  • {{discount_code}}-This is for the discount code given to the customer
  • {{discount_value}}-This is for the discount value given to the customer
  • {{total_amount}}-This is for the min amount of the cart for the discount to apply
  • {{date_end}}-This is the last date of the dicount validity

Keep these place holders as it is.

The admin can edit/delete the email template by clicking on the Edit or Delete button respectively as shown in the image below:

In order to create new templates, click on the Add New button as shown below:

On clicking the button, the admin will get a pop-up. Fill up the required fields in order to create new template.

Select Type: Select the type of the email template of Magento Abandoned Cart Extension from the drop-down list.
Template Name: Enter the name of the template.
Email Subject: Enter the email subject here.
Email Content: Enter the email content here.

3.3 Serial Reminders of Magento Abandoned Cart Extension

The serial reminder to be sent to the customers are listed here in this tab of Magento Abandoned Cart extension.

The admin can Enable/Disable and Edit or Delete the serial reminder at a button click as shown in the image below:

In order to create new serial reminder, click on the Add New button as shown below:

On clicking on the button, you’ll get a pop-up as shown below:

Template Name: The templates created in the Email Template tab of Magento Abandoned Cart extension will be listed here. Select any one from the drop-down list.

Discount Type: This field of Magento Abandoned Cart Extension allows the admin to select any one option from, Percentage or Fixed type.

Discount Value: This field of Magento Abandoned Cart Extension offers the admin enter the discount amount or percentage that you want to offer.

Min. Cart Amount: In this field of Magento Abandoned Cart Extension, the admin will have to enter the minimum cart amount required to avail the offer.

Coupon Validity(Days): This field of Magento Abandoned Cart Extension offers the admin to enter the number of days for which the coupons will be valid.

Allow Free Shipping: Select whether you want to allow free shipping or not.

Status: Select Enabled this option of Magento Abandoned Cart Extension, if you want to enable this serial reminder.

Delay: This field of Magento Abandoned Cart Extension provides the admin to enter the number of days, from the day when the customer added the product in his/her cart, after which this reminder will be sent.

3.4 View Abandoned Cart

This tab of the Magento Abandoned cart module enlists all carts which will be assumed to abandoned.

The action tab corresponding to every cart details offers following options:

Send Reminder Email: By clicking on the bell icon of this Magento Abandoned Cart Extension, the admin can send reminder email regarding the products saved in the cart of the customers.

Send Discount Email: By clicking on this action of Magento Abandoned Cart Extension, the admin can send emails triggers with the discount coupon to the concerned customer directly from the back-end of the Magento abandoned cart module.

View Cart: The admin can view the cart details of the customers by clicking on this action of Magento Abandoned Cart Extension.

Delete: The store admin can delete the cart by clicking on this action of Magento Abandoned Cart Extension.

3.5 View Conversion Cart

The Conversion Cart tab of Magento abandoned cart plugin, enlists all converted orders for registered customers.

3.6 Analytics

The Analytics tab of Magento abandoned cart extension shows the overall insights of the store in graphical interface.

This tab of Magento Abandoned Cart Extension contains following graphs –

3.6.1 Abandoned Amount vs Converted Amount:

This chart of Magento Abandoned Cart Extension gives an overview of the total abandoned amount and the amount converted by the coupons provided by the abandoned cart module.

Abandoned Cart vs Converted Cart:

This chart of Magento Abandoned Cart Extension gives the overview of the total abandoned carts and the carts converted by the coupons provided by the abandoned cart module.

Carts Count Vs Days Vs Amount:

This chart of Magento Abandoned Cart Extension gives the overview of the total abandoned carts vs the carts converted and the amount abandoned vs the amount converts in the given time span.

This chart also contains filters on the basis of data to filter out and group the data for a concise view of store sales.

4.0 Store Front

From the front-end, you can check the functionality of the extension. You can add a product to the shopping cart and then go to the checkout page. You need to leave the checkout page without completing the order and you will receive an abandoned cart email on your given email address after the specified time-delay.

Magento Abandoned Cart extension: https://www.knowband.com/magento-abandonedcart

Admin Demo: https://mademo1.knowband.com/index.php/AbandonedCartPro/adminhtml_index/index/key/1ef1b7b5af1b7d63b8ea8d6ea276f10b/

Front Demo: https://mademo1.knowband.com/

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