Tag: Facebook Store

How Social Media Networks are Empowering SEO!!

Search Engine Optimization and Social Media Marketing are two different aspects of marketing. Although both have their own characteristics and workflow. Yet, in the end, the goal is to define the traffic on a website. Both social media marketing and SEO are some of the most effective marketing ways that bring traffic to a website.

Even though Social Media Marketing for eCommerce and SEO is entirely different. Yet, Google’s updated SEO algorithms consider the social media presence of a brand while considering SEO rankings.

Difference Between SEO and SMM:

Social Media Marketing is a marketing strategy to promote a brand on social media platforms. For example, SMM teams work on different strategies to improve brand awareness on social platforms. Such as Instagram, Facebook, etc.

On the other hand, Search Engine Optimization is the most effective way of driving organic traffic toward a website. It includes content posting, link building, loading speed optimization, and Google’s search page update aspects.

How Social Media Optimization Impacts SEO!!

According to Google’s recent announcements, links are generated from social media platforms. As Facebook and Twitter impact Search Engine Optimization directly. For example, if you are posting relevant content on your brand’s social media pages. The chances for increased click rate and social sharing are high.

As a result, you will be ending up getting noticeable customer traffic toward your website.

Apart from it, various indirect Social Media Marketing factors impact SEO and the overall traffic of a website. Instance, social media platforms track the analytics data such as click rate, bounce rate, viewing depth, and total time spent by a user on a website. So, let’s discuss some of the indirect Social Media Optimization strategies that add significant value to Search Engine Optimization.

Boost Your Content Performance:

Just content creation is just not enough for a website’s growth. However, if you are just adding content on a website, and not showing the same on social media platforms.

On top of that, social platforms such as Instagram have a huge audience that is going to notice your posted content.

Thus, providing content updates to your social family can grow the organic traffic of your website. In the following method, social media marketing is going to impact your SEO indirectly.

More Backlinks:

Backlinks are the most important aspect of Search Engine Optimization. Well, the question is how it is redirected to social media marketing.

Thus, here is how. Posting your content and other updates on social platforms are going to bring traffic to your website. In case you are deploying valuable content on social platforms, then the chances are higher that you will get to your targeted audience easily. On the other hand, if you are keeping your SEO content to your website only, then it is not going to be helpful for SMM. Thus, adding regular updates on social media is one of the easiest ways to keep your customer base informed about your business activities.

Customer Trust Factor:

Having a healthy brand image on social platforms improves customer trust in a brand. How?

Consider a user hovering on the internet and somehow landing on your Prestashop website in the search of his favorite products. Now, he is a first-time visitor and does not know much about your brand. In the following case, the first thing he is going to do is check the Instagram and Facebook accounts of the website.

Furthermore, if your marketing team has done enough work for enhancing your social media presence then it is well and good. However, if you are not able to maintain a sounding social profile for your business then there are huge chances of bounce rate.

Looking for Selling on Facebook from Your PrestaShop Store?

Are you a Prestashop eCommerce shop vendor and looking to sell your products on Facebook? You can check out Knowband’s Prestashop Facebook Store Addon.

Moreover, with the help of the FB Store module, you can integrate your Facebook fan page with your Prestashop eCommerce store. On top of that, you can keep the track of other relevant information such as traffic tracking via Google Analytics, managing the UI of your Facebook store, and much more within clicks.

You can also drop us a mail at support@knowband.com for more information and other eCommerce-related queries.

How can F-Commerce Help you Stay Ahead of Competition?

Well, to start with, how it would feel like to promote the product on a platform which has over 4 billion user? Isn’t it amazing? The increasing trend of social media has gained an ultimate rise in the last decade. At present, if we take a closer look, then, we can easily realize that almost every internet user is using some kind of social media. The popularity of Facebook is one of top rated among all the social media platforms. Hence, F-commerce is one of the better opportunity to stay ahead of competition in the eCommerce world.

The approach to grow your web store’s presence on Facebook is not that difficult. The eCommerce owners can now make their presence on this social media platform as well. With Facebook store, the customer can place their orders while surfing their profile. The Facebook store is a smaller version of the original eCommerce website.

The primary aim of any web store owners is to reach out to the potential buyers and try to connect with them. A better connection ensures the web stores with more sales and at the same time higher rate of conversions. The trend of using the social media platform specifically Facebook as the mean of selling the products is new and very effective. According to a survey, “46% of the online buyers wants the websites to provide their services on Facebook, but only 23% provide it”. Thus, the demand for an online store on Facebook is quite high and the results corresponding to the Facebook store are quite positive. It won’t be wrong to say that F-commerce is the future of online selling.

Let us discuss some of the ways in which F-Commerce can help you in staying ahead in the eCommerce field.

1. Increase user Engagement

One of the important factor which plays a vital role in popularizing the product would be the user engagement. The power of Facebook is not unknown. Most of the people from the age group 13-70 prefers to stay active on Facebook. Thus, the online shops have better chances to reach out to maximum buyers on the platform. The Facebook shop helps the e-merchants to grow more and get better engagement from the customers. The more engagement a platform is able to create the better are the chances of making a sale.

2. Better access for the users

How about getting a chance to explore your favorite shopping site from your favorite social media platform? The thought may brings a big smile on the faces of the customers. The customers don’t have to access the website separately and can check on their favorite products from the social media platform itself. The Facebook shop helps the customers in making instant purchase decision. The idea of shopping through Facebook is quite exciting and it compels the customers to look out for better products using the social media platform.

3. Rising trend

It has been observed that the sites which provided their services using the F-Commerce has an abrupt rise of 33% on the sales made. Thus, opting for the better options is never a waste of efforts for the eCommerce store owners. Though F-Commerce may seem an additional job for the website owners, but the result are more fruitful than the overall effort of launching a Facebook store.

4. Easy promotion

The idea of promoting any eCommerce business is quite troublesome, but F-Commerce has made it quite easy. The Facebook shop even provides the option of social sharing. The option has proved to be one of the most efficient way in making sure that the products are promoted to the farthest of the customers. The advantage of using Facebook as a source of marketing is that the visitors in Facebook can share the products that they like with their friends and so a chain of free promotion starts which enables the web store owners to make better sales on the promoted products.

5. Increased conversions

The rate of conversions is one of the deciding factor in any eCommerce store. Every online vendor wants to get better conversion rates. Thus, Facebook shop proves to be an efficient step in achieving his target. The reach of Facebook is quite large, hence, it makes it possible for the eCommerce owners to reach out to maximum potential buyers. Thus, bringing about a significant rise in the total number of effective conversions.

6. Enhanced word-of-mouth

The important factor which leads to the growth of any business is an idea. All the web store owners are in search of various ideas and opportunities to promote their web store and their products. The idea of utilizing Facebook in order to get more popularity and at the same time better coverage is one of the added advantage that drives the web store owners to make better profits. Most of the customers have already know about Facebook and to access a web store using Facebook all they need is to click on a post, which is not a difficult task. The web store owners can make better use of the Facebook by making use of various modules such as FB wall post module which adds more convenience to the users.

Conclusion

The trend is shifting from the restricted media platform to social media. Most of the people are quite aware with the concept of social media. If the web store needs to get higher conversion rates and also make better sales than picking the F-Commerce route will suit best to them. The optimization of the web store to meet customer requirements help in reaching out to more buyers. It is well set up, people can access it easily and most of all it provides the feature of social sharing. Hence, the web store owner must not care much about the social promotion of the product.

Prestashop FB Store is one such addon for the Prestashop eCommerce stores that can help the e-merchants set up their shop on this platform. So, the store owners can now cater a larger audience with minimal effort.

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8 Solid Evidence a Facebook Store can double your Conversions

 If you are an active Facebook user, you probably would have seen brands promoting their store’s products through their Facebook page and when you open those pages, you will see they have a “Shop Now” option, which we call it as a “Facebook Store.” For an e-commerce store, a Facebook store is a part of their actual eCommerce store that allows them to sell their products directly through their Facebook page.

“Social media is important for online retailers!”

If you are looking to take your eCommerce business to new heights, social media is the trump card today. The vast engagement of the users on social media platforms has proved to be an important aspect for the online sellers to use them for effective marketing. Amongst all the social media platforms, Facebook is one of the most widely used. That is why it is an inevitable aspect for the merchants to establish their web store on the world’s largest social media platform and make more sales. All they need is a facebook page with a few followers to start with.

Facebook provides a platform for eCommerce store owners in the form of a facebook shop to assist them to market their business. It helps online retailers to expand their business in front of a large audience of Facebook.

It is a proven fact that customers tend to purchase a product when it comes to their notice. For this matter, a Facebook shop proves effective. Sellers can create some amazing content on their Facebook business pages and grab users’ attention towards their store. You can easily link your e-commerce store to your Facebook page with the help of some plugins.

Prestashop Facebook store addon by Knowband is one such addon for Prestashop owners that helps them incorporate their own shop on Facebook. It allows them to manage their Facebook shop quite comfortably. A merchant can adjust the look and feel of their shop with multiple color combinations, feature selected categories and products on the shop and do much more.

Knowband provides FB store extension for Magento as well.

Let us briefly discuss how a Facebook store can help you grow your web store and get better conversions.

1. Drives the traffic from Facebook to the website

The number of Facebook users is hitting a new count every day. It is estimated that the number will reach 3 billionin in the next couple of years. With such numbers, retailers get a huge advantage of making people aware of their brand and achieve higher sales. This creates a good opportunity for e-commerce store owners to redirect a good portion of page traffic to their website directly. The Facebook store can create a significant impact on your store conversions

2. Social sharing

Facebook store ensures social sharing. Many times, if a product posted by a seller is liked by the visitors, there are certain chances that they will suggest that product to some of their family members or friends. The Facebook store enables the feature of social sharing where the visitors can share the products with their known ones. The Facebook shop helps the seller in many ways. Firstly, the seller is able to promote the products on a free platform. Secondly, the visitors who share the product can lead it to a potential buyer which helps in making the sales of the product quite easy.

3. Better product visibility

One of the best advantages of the Facebook store is that it is easy to reach for users. Most people do own a Facebook account. Therefore, it becomes quite easy for the seller to reach out to potential buyers. One of the major encountered problems by the seller is to find a good and well-known platform in order to promote the product. With a Facebook store, this problem gets minimized and the chances of conversions increase considerably. In addition to this, the merchants can even increase the number of followers on their Facebook shop with some amazing discounts and offers. Prestashop Superfan addon is one such way to compel the visitors to follow you on Facebook.

4. Ease of shopping

What could be a better option for the users than browsing for their favorite products on the same platform which they use generally for entertainment purposes? The Facebook store ensures that the customer doesn’t have to leave the platform while browsing some stuff on your store. It improves the customer’s experience and helps the seller to improve sales performance.

5. Easy access to the website’s product

Most of the people who use the Internet have easy access to Facebook. Thus, establishing a Facebook store helps the seller to make their e-commerce store easily accessible to Facebook users.

People can access Facebook through mobiles, tablets and other devices. Therefore, the idea of accessing the web store just by using the desktop site becomes obsolete. Users can browse the Facebook store using any mode. Using the Facebook shop approach removes the barrier of a limited form of access to the web store, ensuring better coverage to get more visibility and a better conversion rate.

6. Easy to track the traffic coming through Facebook

Having a Facebook shop makes it easy to track your Facebook community members. When you link your store to your Facebook page, then with the help of Google Analytics, you can get an overview of the traffic coming through Facebook. You can check where your customers are coming from, you can track conversions and optimize your shop accordingly.

7. More user Engagement

Selling products on Facebook isn’t difficult if you know how to engage users. For this to happen, you need to make a friendly relation with your community. Make them feel that you care for them. Announce exciting prizes, sales, discounts, solve their queries in the comment section, use facebook stories, organize quizzes, etc. This way, you will find more user engagement on your facebook shop and it will help you understand your community better.

8. Facebook ads

Facebook ads help you get more customers and increase brand awareness. It presents your brand to a new set of people so that more and more people get to know about it. Facebook provides a “Boost post” option by which you can take your brand visibility to the next level. You can target a specific audience with a specified budget.

Conclusion

Most of the eCommerce stores are shifting to social media for better growth. One simply can’t ignore the power of social media if they wish to take their business to the next level.. Not having a Facebook shop might result in losing a large portion of potential buyers. So, go and open your facebook shop today!

If you have any more points to add, do let us know by leaving a comment below.

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5 Effective Ways to Target Online Shoppers on Facebook

Every business, no matter small or big, needs to have its presence on the social media platforms today, especially Facebook. Apart from conventional marketing strategies, businesses should know how to market and target online shoppers on Facebook as well. Facebook is the most widely connected social media platform with over 2.38 billion active monthly users worldwide as of April 2019. With its effective advertising options, it has become the go-to marketing tool for e-retailers to find potential customers and grow their business. The growing popularity of Facebook is a positive sign for e-commerce merchants to try out new strategies and ideas for customer acquisition.

All you need is a Facebook Business page. It brings your brand to the attention of a wide facebook audience. Most of the time the seller fails to reach the customer not because there is anything wrong in their business structure and products, but due to lack of proper marketing approach. With the help of social media marketing, sellers can ensure that their offerings are well received by the customer. The eCommerce merchants can now increase their product’s visibility with the help of Facebook. Most people prefer to make a purchase after being able to connect themselves with the products. Facebook helps the seller to increase the interaction between their customers and the products by spreading the word-of-mouth.

Thus, the eCommerce store owners need to use different features on Facebook. Let us discuss some of the ways that might help the eCommerce sellers to boost their goodwill and increase their conversions.

1. Facebook Store

A Facebook store is a small part of your actual online store, that allows the Facebook audience to shop for your store products directly through the FB store. The FB Store is one of the most trending approaches followed by marketers to gain higher traffic and increase user engagement. It helps them increase their brand awareness and drive more sales.

Prestashop Facebook store addon allows e-retailers to integrate their Facebook business page to their eCommerce store. Businesses can analyze the insights of the sale through their Facebook store by enabling the Google Analytics option within this module, and eventually, retarget that audience to drive more revenue. They can also customize each and every aspect of their FB shop as per their needs. You can try out the FB store extension for Magento as well.

Read: 5 solid evidence a Facebook store can double your conversions

2. Facebook Ads

If you want to bring more audience to your store, use Facebook ads. According to a survey, “Facebook ads are more likely to get a response by 26% in comparison to the ads on any other platform”. With Facebook ads, you can promote your posts or products and make them reach a larger audience. Moreover, you can decide on your target audience and boost your products accordingly. You can target people based on location, age, gender, interest, etc. Though it will cost some money, you can expect a good ROI. Just make sure that your post or product is worth your audience’s attention.

3. Facebook Video

Today, videos are more effective than words to capture user attention. If you want people to pay attention to your brand or products while they scroll through their newsfeed, a video would be a great idea. Most of the visitors on Facebook would love to give a look at the products that are being presented in the form of a video rather than reading out the post. Research shows that “Products which were provided with video descriptions were 4% more likely to be purchased in comparison to the products which were not”. This alluring fact makes the importance of videos evident. Somehow, if your video gets viral, you gain an automatic increase in your store traffic. People start talking about your brand. You gain popularity.

4. Facebook Album

The idea of promoting an online eCommerce store with the help of a Facebook album has been an age-long trend. The usage of photo album prior to providing deep insight into the product also enables the customer to get a better look at the product. Most of the time, if an image is not attached to the product, the customer might not get the proper description of the product, leaving the purchase intention in between. Therefore, providing image assistance with the product helps in the proper promotion of the product and at the same time encourages users to buy the product. Products with images attached are more likely to be purchased than the ones without images. With the help of Prestashop Facebook Album addon, the Prestashop seller can now post their album in minimum time.

Read: 5 ways Facebook album can help you stay ahead

5. Facebook surveys

E-commerce store owners can run online surveys asking visitors about their opinion or feedback on current products, offers or deals. A positive response can help them understand their products better, while a negative response can make them identify what’s lacking in their approach. Facebook surveys are important as visitors of different interests and fields take part in these surveys. Who knows you come up with some suggestions that may actually be beneficial for your online business.

Conclusion

The trend of using Facebook as a source of selling products is gaining popularity every day. One can’t simply ignore the power of Social media platforms like Facebook to promote their business to a larger scale. Failing to do so can lead to losing potential buyers. Try out the above-mentioned 5 effective ways to target online shoppers on Facebook. If you find the information useful, drop down a comment below.

Also, read:

5 solid evidence a Facebook store can double your conversions

The pros and cons of a facebook store

How can the Facebook followers help your eCommerce business grow?

5 ways Facebook album can help you stay ahead

F-Commerce: 6 Steps to Tap the Future of Online Selling

With 600 million users, Facebook poses a huge opportunity to the online traders. While this was a source of entertainment in the past, the face of the social media platforms is changing with time. It is said that nearly 40% of the online customers use social networking sites when shopping. Hence, this is one of the ways that can effortlessly boost your sales. Some of the businesses who have used this medium saw a 20% of their sales coming from Facebook. Not just this, the Facebook transaction is even increasing 10% every month. Moreover, the cart value of the eCommerce store is expected to be 7 – 10% higher.

Despite all the alluring figures, most of the online businesses still hesitate in delving into the technicalities of a Facebook store. The store owners need not worry as there are ways to make it a cinch. just like Prestashop social login and other such modules, there are extensions that are aimed at making your life easier. The Prestashop store owner can take advantage of Prestashop Facebook Store addon that helps to create a shopping store on the social media platform. Once you have created the store, the next important thing is to optimize your business structure. So, for all the store owners out there, this article is a compilation of few steps that can help you find the right customer base and cater them with greater efficiency. Check them out.

1. Focus on high-quality content flow

Content marketing is the need of the hour in the eCommerce ecosystem. Even the online trade through the Facebook store should focus on the content flow. Since the customers don’t get an access to the touch and feel of the products, the content is the only way to get an insight of the same. Hence, the merchandise should come up with innovative ways of showcasing the products. The images and descriptions should not misguide or confuse the end-users. Just the ‘Buy Now’ is not enough to convert the users. The call-to-actions should compel the users to proceed to the checkout pages. The captions and phrases should stand out. One way of doing this is by building the trust through right information and user testimonials.

2. Boost social sharing

While the end goal is to optimize the conversions, the store should be able to reach out to greater masses. One of the ways to touch a wider customer base is by activating social sharing option. This is specifically a must in the fashion industry. A research in the human behavior states that people tend to take a second opinion before placing the order online. The social sharing option will help them share the product with their friends and family. The more shares you get, the bigger will the customer database of the store owners.

3. Optimize the layout and customize the Facebook store

Just like the eCommerce stores, the layout of the Facebook stores plays a big part in enhancing user experience and eliminating hassles. Choosing the right font and color scheme is essential. Set up distinct categories for the products, so that, the consumer can effortlessly reach the product that he is looking for.

4. Target the right audience

The entire concept of social media marketing is all about taping the right customer base. As per a study, Americans spend at least 40 minutes of their day on the Facebook. However, not every visitor is your prospect customers, so you need to come up with a strategy that is directed to the right audience base. Here are few steps to get an insight of the customers.

Keep a track of the recent purchase behavior of the customers. Take a close look at the things that they searched. The Facebook ads should be customised according to the interest of the viewers. Not just the purchasing behavior, even the life-events can help you target the right person. For instance, jewelry and other such gift items is an option for the people whose wedding anniversary is somewhere around the corner. The layer targeting options are one of the most powerful things that Facebook offers. With this social media platform, you have an access to the demographic, geolocation and behavioral data of the users. This is all that is required to create the marketing strategy. These informations can reduce the audience to as little as possible and hand-picking the target customer becomes easier.  Once you have recognized your ideal audience, then, you can reciprocate the features to find the Facebook users with similar characteristics.

5. Lure the customers

Since there is so much that can distract the customers, you need to provide them a reason to like and subscribe your Facebook page. According to a report, 42% of the visitors like the pages for discounts and coupons. Enticing offers and coupons codes is one of the factors that can allure the target base. Along with this as mentioned above, focus on the content flow. Post blogs and articles to engage the customers. Keep the heading and images attractive. These offers should be on the storefront of the Facebook page to get the attention instantly.

6. Sell without actually selling

The sales promotion is the only way to reach out to the prospect audience. However, this is one factor that put off the customer. None of the customers want to hear about buying and selling, especially when they are scrolling through the Facebook. Therefore, the promotion should be subtle. Interesting write-ups, customer testimonials, and videos should convey what you are trying to say. Other than this, creating poll or competition is another way to grab the attention of the target audience. Selling the idea instead of the product is the future of eCommerce structure.

Conclusion

Facebook not just provide you an access to a larger audience, but even your customer has the access to the masses. Thus, you need to have a one-to-one connection with them. Maintain a personal relation and deal with the negativity that comes along with the benefits of social media. Even a single bad rating may prove hazardous to the business. So, deal with it wisely. Use this platform with a bit of care and boost your sales as well as customer engagement effortlessly.

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