Tag: Prestashop One Page Super Checkout module

11 Checkout Page Strategies to Improve Conversion Rates

This is no secret that the checkout page of the site is one of the deciding factors that contributes to the customer’s purchase decision. Whether it is the checkout page or the payment options, there are a lot of reasons that can hamper your conversion rate. If you take a closer look at a customer’s behavior, you’d find that the majority of them select the product from the site and add them to the cart. It is then in the last step where they have to add in their details and make the payment where they bounce off the page. No e-merchant wants to lose a customer at the end of the entire procedure. Conversion Rate Optimization is a technique that lets you observe the behavior of the customer and modify the checkout page so that maximum number of them convert.

Looking at the conversions, this blog will detail you about 11 such checkout page strategies that will help you improve the conversion rate of your online store.

One Page Checkout

With advantages and disadvantages of both one page checkout as well as multi-page checkout, you should be focusing on simple checkout process that lets your customer feel good and saves their time as well. In fact, quick checkout is one way that does not give your customer to think a lot about their purchase and that’s where they hit the payment buttons. Keep everything short and crisp with minimal information being typed in, it is the drop-down menus that work quite well. For example, when you ask for the zip code, the rest of the details can be generated within that area and all that the customer has to do is – select from the drop downs.

Probably this is the first thing that makes a visitor or customer stay on the checkout page. From the CTA buttons properly placed on the top as well as on the bottom of the page to a streamlined page that has everything properly clustered, everything can be counted in order to make the page visually appealing. Some of the factors that come with the appearance of the checkout page include:

Security seals- if you want your customer to know that you’re trustworthy, you should incorporate security seals like VeriSign and TRUSTe. After all, nobody wants to let their money and efforts go down the drain.

Appropriate colors of the buttons- this might be an old practice to differentiate the color of the Call to Action (CTA) from the entire page but it still works. Let them decipher which button takes them to the next step.

Don’t be pushy for account creation

When you force your customer to become a customer by registering on the store, it might just annoy them. You can gather the details by also by asking them to login/sign up for their social media accounts. Every person has a Facebook or Google account which can be used as the login details. You can pick all the details from there and this won’t even look pushy from your side. Moreover, you can also keep an option of “Checkout as a Guest” on the page. This one scores more points than the other one.

Give an option to “Shop more” or “Continue Shopping” on the same page. Some customers are new to online shopping and land up on the checkout page once they add something to the cart whereas; they want to add more things at the same time. So, make sure you give an option to them that lets them go back to the landing page and pick everything that they wanted to one after the other. When the accessibility of the different pages at the store is within reach, a customer will surely convert.

Include proper links to the different pages

Another way of making your store come across as an accessible one, you can include important links on the checkout page. Some of them include the links to the FAQs, Shipping policies, privacy and refund policy pages to enable users to refer to them if they have any doubts. The option chatbots or the help box is an ideal option. It helps the customers when they get stuck or are in need of help.

Insert the option of printing the order summary after the transaction is done

Once the customer converts and makes a purchase from your store, your job does not finish there. There are times when they want a copy of the transaction made in order to get it reimbursed or show it someone else. For those times, there should always be an option for them to print a copy of their purchase from the store. The percentage of such sales may be small but incorporating this feature will help you convert a variety of customers.

Recommendations should have their space

Showing the recommended products in the footer is an excellent strategy to increase sales. Just like Amazon gives a series of options that “customers bought these together” and other recommendations, you too should be doing something like this. When you insert the suggested products on the same page, there are chances that the customer picks both of them or more products on the go.

Avoid hidden charges

You know what leads to abandoned carts? Hidden charges do. One of the biggest reasons because of which you find your customers leaving the site is the surprise charges that make the entire a lot more than the shopper expected. Avoid such practices and give a heads up to the shopper about the money that’s included so that they’re prepared to pay that much. Clearly show your shipping, handling charges and tax fee. Nobody likes surprise additions in the charges for sure.

Give Users the Option to Update Quantity

Allow users to add or remove cart items right on checkout page so that they don’t have to go back to do so. Making them go back to update their cart can possibly result in them leaving the process altogether. On the checkout page, make sure you still give an option to change the quantity of the product that your customer is going to buy. There are times when they later (of the shopping stage) feel that “this should be bought more” or “I should buy less of this” and that’s where the carts are abandoned because they have to go all the way back to the product page and make the changes. Hence, let them change it there.

Have a video

Videos are a great way to engage the customers and give them a better understanding of products that are a little complex. Incorporating a video of the products is a great way to increase the chances of conversion because a better understanding of the product creates a sense of credibility about your site and thus, leads to conversion.

Offer Free Shipping

If it is within your reach and doesn’t hamper your profits, offer free shipping. If you charge about $10 for an amount of $30, the conversions will be extremely low because who would want to spend an extra of $10 on such a small purchase? Free shipping is like Abra Kadabra for your conversions.

This is definitely not the end, but these are some of the most important ones. As you keep a track of the activities through A/B testing or using Heatmap tools, you’d be able to make changes according to the behavior of your customer.

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6 Customer Retention Hacks to Make the Visitors Purchase More

The trend of online shopping is at its peak, therefore, the idea of making sales to a potential buyer along with the idea of customer retention requires efforts and strategies. With numerous options available, customers are not restricted to a single store in order to make a purchase.

Thus, the process of customer retention is quite a task for eCommerce owners. Focusing on customer retention along with customer acquisition can offer great returns for any business in a long run. Below discussed are some of the ways in which shopping sites can make sure that their customers are retained and get satisfied with the overall shopping experience.

1. Subscription services

One of the better ways to make sure that the customers are retained in the web store is by getting more subscribers. It helps in increasing the average number of sales per customer. Subscriptions are the bread and butter of retention marketing. Once a customer is subscribed then they can be bought back to the store for making more sales. There are numerous ways of getting subscriptions and if the online websites follow the right approach then they can easily make more retained customers. Instead of sticking to the conventional subscriber pop-ups, the online shopping sites can go for the gamified pop-ups that can lure the visitors back to the store.

2. Optimize the website

It is difficult to gain higher traffic as it would be a costly process but the web store can be personalized in a better way so that the visitors who take a look at the website would like to make a purchase. The eCommerce stores need to provide the visitors with a better experience by working on important aspects of the website. They could make use of high-quality images to provide better information about the product, making the predictive search bar better, including the trust elements in the web store so that the customers may build better trust on the store and would be engaged in a better manner. This helps in attracting new customers and at the same time, the old customers are retained.

3. Reward the customers

The web stores need to make sure that their customers are being rewarded at a definite time interval. Rewarding the customers by various means helps in maintaining a better relationship between the customer and the online store. The customers who make purchases from your store are likely to demand something in return. If the eCommerce store doesn’t reward the loyalty of the customers then the factor leading them to make more purchases is lost. Therefore, the websites must make sure that they offer some kind of rewards either in form of reward points or discount coupons must be provided timely. This will surely encourage them to make more purchases from your store. Click here to know how you can reward your loyal customers.

4. Collect feedbacks and reviews

There is no doubt that the customers have their own level of understanding of the website. Thus, you must provide them with the chance to speak up and let them understand their problems or suggestions. This makes the customer believe that the website cares for their opinions. The use of honest reviews from the customers should also be used and attached to the product page. If you want to increase the conversion rates of your eCommerce website, interact with your customers. Talk to them directly. Having a Live Chat feature within your website will just do the job for you perfectly. Emails take time to get drafted. Moreover, the customer’s testimonial on the website can build a trust factor in the minds of other visitors. Thus, motivating them to make more purchases.

5. Provide better process flow

Customer retention is followed by a process. If the eCommerce store wants to make better customers purchase they need to provide them with better process flow. Some of the ways would be providing easy login and quick checkouts. The customer needs to make better and fast purchases and the one-page checkout enables them with the same. The customer doesn’t need to move from page to page in order to complete the purchase. The one-page checkout extension for Magento, Prestashop, OpenCart, and other eCommerce platforms can be used to enable this feature. Options like this not only enhance the customer’s experience but also provides better purchase options for retention. Cross-selling the product while the customers are checking out of the page is another way to retain the customers.

6. Improve website performance

Don’t make your customers wait too long. The buyers have a definite amount of time in order to make a purchase and with every second they start to lose trust in the website. Therefore, making sure that the customers are responded at an expected rate will help in building better trust. Moreover, the involvement of the customers in making a purchase from the eCommerce store declines at a very rapid rate with increasing response time. Website performance plays an important role in determining the retention of the customer in the store.

Over to You

The eCommerce store wants to grow at a rapid rate and acquire new customers but it is equally important to retain the old customers as they serve the basis for regular purchase. Therefore, the online store must make sure that they incorporate various strategies and features so that the customers are entertained and obliged to make a purchase from the shopping store more often.

Click here to ensure customer retention on the eCommerce store

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Knowband is an eCommerce solution provider, serving clients worldwide for more than a decade. For any eCommerce website development solution and module requirements, visit the KnowBand store. You can write to us at support@knowband.com and our team will be happy to help you.

5 Features that Highly Influence the Customer’s Decision in Making Purchase

One of the biggest aspects of eCommerce that sums up their success rate is the way they influence the customers. The entire process of taking the visitors from the landing page to the checkout page is all about user engagement. In order to be more productive with the shopping site, various other areas must be covered apart from the product quality and service assurance. The customers has now moved on from the traditional form of making a purchase to online purchases. Therefore, it becomes quite important for the eCommerce store owners to present the sites in best way and try to reach out to the customer.

In order to get better understanding of the customer’s decision of making a purchase, we can discuss some of the points that can help the stores to get better conversions.

1. Product placement

It is quite important for the web stores to know the fact that the buyers are not going to make a purchase on the products which are dig deep in the store. The chances of making a purchase on the product that is available in the 6 page of a particular product are quite low as compared to the same product that has been presented in the page 1. Thus, the placement of the product plays a very crucial role in determining the behavior of the customers and making a better sales to them. the customer wouldn’t like to spend their time in searching for the product and digging deep into the website. Moreover, refreshing the web page every time may even be time consuming. This is when the infinite scroll can help you out. There are module available for adding such functionality in the websites. For instance, Prestashop infinite scroll, Magento infinite scroll and others. Showcasing the products in the single page can make the visitors delve into the site in a better way.

👉Explore the Module with Our Video Guide

2. Easy purchase options

Why bother to make a purchase from your store when the online transaction is easier on other sites? This question must be taken into consideration by the store owners when trying to provide the customers with better services. The customers always look for some kind of assistance when it comes to making a purchase as most of the stores provide the product from the same brand. In this regard, the shopping site can provide the customers with assistance when it comes to different aspects. One of the way to provide customers with easy purchase option could be by providing the one page checkout option. There are extensions available for the various eCommerce platforms such as Magento one page checkout module or Prestashop one page supercheckout. It saves the customers a lot of time and saves the extra efforts they need to put in order to complete the purchase.

3. Marketing campaigns

Keeping the customers informed about your offerings is the best way to aid the purchase decision of the customers. Advertisement play an important role in influencing the visitor’s decision to make a purchase. The eCommerce stores must always try to keep the customers informed about the various activities going in the web store. It helps in creating an awareness among the users and also helps in attracting a better crowd to the store. To commence a successful marketing campaign the online stores must first do a research and try to figure out the various concerns of the potential buyers and then target the audience. The increasing trend of promoting the products through blogs and post is also catching attention. The eCommerce store can use this strategy to improve the product understanding among the customers and encourage them to make a purchase.

4. Better branding of the products

The most common customer behavior that has been observed is the pattern in choosing a product. Majority of the customers prefer to make a purchase on the product that is directly related to a bigger brand or a self-established brand. Creating a brand image of not just the site, but even of the products being catered is must. This not only entrusts the customers that they are receiving a quality product, but also ensure the trust elements in the product.

5. Solve their queries

The availability of a chat support system in a website highly motivates the visitors to make a purchase. As, the visitors look onto the web store than the chances may arise where the users may find some complications with the products or their understanding is not developed. In that case if the online store provides them with the required assistance than the chances of making sales are improved. In other case, the users can use this feature to get their other doubts cleared. The customers like to get a response on their queries as soon as possible. If they are provided with the immediate response than they may be influenced to make a purchase from the store else the website is more likely to lose a potential buyer which could have been a paid customer otherwise.

Over to You

The customer behavior is highly complex and to completely figure out the best ways to tackle the customer decision, one needs to dig deep. The general points which are experienced as common traits that are shown by the visitors can be worked on by the online stores. The web stores can make use of additional addons to gain better conversions from the visitors.

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5 Ways a Single Page Checkout can Help you Attract more eCommerce Traffic

The key to improve the web store traffic would be by providing better alternatives for the customers in order to shop from the web store. In addition to this, one of the most important aspects of enhancing the conversions from the eCommerce store is to provide flawless checkout options to the visitors. This is because, the checkout page is where most of the exits happen. Thus, a single page checkout is one way to make the shopping experience simple and smooth for the customers of the websites.

Magento one page checkout module is one solution for all the Magento store owners who are looking to make the online transaction flawless for their customers. Prestashop one page supercheckout is a similar extension for the Prestashop platform. The plugin helps the customers to make a simple checkout process. It is the better alternative to the traditional method of multi-page checkout where the customer has to go through a series of pages and fill out the information a lot of times before completing the purchase on the web store.

In order to discuss the feasibility of the one page checkout and its immediate advantages let us throw a better light on some of the important aspects.

1. Easy and fast processing

The inclusion of the one page checkout is one stop solution for all your issues. It makes sure that the customer gets an easy and fast way to make the checkout from the page. One of the important point to be kept in mind while providing better approaches for the customer to improve their shopping experience would be prioritizing the customer’s preference. The customer wants to exit the store as soon as they are done with the shopping process. Thus, making the use of one age checkout reliefs the customer about the further process involved with the checkout process. Thus, making the one page checkout a must have module for the web store owners to get instant and better conversions. The multi-page checkout can be annoying and may be one of the reason for the low conversion rats due to the irritation and annoying nature of the multi-page exit checkout.

2. Easy re-marketing

The one page checkout method is not only a way to get instant checkout from the store, but it even provides the store owners to collection the customer data. While checkout page offers the guest login option as well, the customers is required to enter their email address and basic information. The admin can make use of these information for further remarketing. The feature of one step checkout makes the concept of email marketing a feasible option for the store owners. The collected data of the customers can be further utilized in order to make the customers aware about any upcoming product sales on the web store or any ongoing sale. This helps in luring the customers back to the store and also helps the web store to get a better traffic and also make better conversions using the feature.

3. Smooth process flow

The flow of online transaction of the eCommerce store must be smooth enough to lead the visitors to the payment gateway. The process flow is highly controlled as the customers don’t have to fumble upon a number of web pages. Therefore, it is one of the option for optimizing the web store and also helps in improving the performance of the web store when given an overall look.

4. Better web store navigation

The customers want a web site which could help them with better and clear insight of the products and the contents in the web store. If the web store doesn’t assist them with the checkout process than the customers won’t be able to get the navigation features per the web store wants to bring out to the customers. Thus, one page checkout s one of the best feature that supports the navigation process to the customers for a better customer interaction. The simple and fast checkout will make it easier for the web store to divert the attention of the customer on the other aspects of the web store.

5. Satisfied customers

One of the important thing that the customer’s lookout in the web store is the feedback received by the web store from the customers. If the web store is not incorporated with innovative and better options. Thus, if the web store wouldn’t makes use of traditional method of multi-step checkout than the customers might be annoyed by the web store and may give a low rating to the web store. This creates a wrong impression of the web store among other customers who make use of the store reviews to make a purchase. Thus making use of the single page checkout might create a positive impact on the customers and the chances of receiving the positive feedback from the customers is more likely to improve.

Over to You

One of the important thing to incorporate in the web store would be the Magento one page checkout. If we give a proper study then this option holds a significant advantage over the multi-page checkout option. Thus, the chances of getting better conversions by using the one page checkout from the web store increases considerably.

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