Tag: Mobile Apps

Prestashop Mobile Apps: A Profitable Technique to Enhance Sales of Online Businesses

In the age of smartphones and digital devices, businesses must adapt and use the power of mobile technology. Further, if you own a PrestaShop store, integrating a mobile app into your marketing strategy can be a game changer. A mobile app has the potential to skyrocket your sales and enhance customer engagement. In this blog post, we will explore the benefits of having a mobile app for your PrestaShop store and how it can boost your sales like never before.

Seamless Shopping Experience

Mobile apps provide a seamless and user-friendly shopping experience for your customers. With a well-designed app, customers can browse through your products, add items to their carts, and complete the purchase process with just a few taps. Moreover, the convenience of shopping on a mobile app increases customer satisfaction and encourages repeat purchases. Furthermore, mobile apps can have device-specific features such as cameras and GPS to enhance the shopping experience. For example, customers can use their device’s camera to scan barcodes or QR codes for quick product searches. Additionally, it is possible to utilize GPS to find nearby stores or pickup locations.

Push Notifications for Instant Updates 

One of the most significant advantages of a mobile app is the ability to send push notifications to your customers’ devices. Whether it’s a special discount or a new product launch, push notifications keep you connected with your customers in real-time. This instant communication can lead to increased sales and a higher level of engagement. By analyzing customer data and purchase history, you can send targeted and relevant notifications that are more likely to convert into sales.

Enhanced Customer Loyalty 

The mobile app is important for creating a loyal customer base. Further, by including features like loyalty programs, and personalized discounts, you can incentivize customers to choose your app. Furthermore, this will make you stand out from your competition. Moreover, an app provides an opportunity to collect valuable customer data, allowing you to tailor your marketing efforts. Also, it provides a more personalized experience, further strengthening customer loyalty. Additionally, with features like in-app messaging or customer support, you can also have direct communication with your customers.

Increased Visibility and Reach

Launching a mobile app opens up a new channel to reach potential customers. Additionally, by listing your app on popular app stores like Google Play Store and Apple App Store, you increase your brand’s visibility. Furthermore, with the right marketing strategies, your app can be discovered through organic searches, helping you tap into a larger market. This helps in boosting your PrestaShop store’s sales potential. Additionally, integrating social media sharing options within your app allows customers to easily share products. further expanding your brand’s reach.

Integration With Prestashop Features

A well-designed mobile app can seamlessly integrate with your existing PrestaShop store, using its powerful features. This integration enables you to synchronize product catalogs, inventory, pricing, and customer data, ensuring consistency across all channels. By streamlining your operations and maintaining a unified shopping experience, you can provide exceptional service to your customers. Furthermore, integrating analytics tools within the app can provide valuable insights into customer behavior and preferences. Further, it enables you to optimize your marketing strategies and improve the overall performance of your store. 

Simplified Checkout Process

Cart abandonment is a common issue in e-commerce, often caused by a complex or time-consuming checkout process. A mobile app simplifies this process, allowing customers to save their payment details, shipping addresses, and preferences for future purchases. With a hassle-free checkout experience, you can reduce cart abandonment rates and increase conversion rates, resulting in higher sales. Additionally, integrating popular payment gateways and providing various payment options within the app enhances convenience and boosts customer trust in the security of their transactions.

Conclusion:

In today’s competitive eCommerce market, having a mobile app for your PrestaShop store is no longer an option but a necessity. The benefits of the app are an increase in customer engagement, increased sales, enhanced loyalty, and a broader reach. By investing in a mobile app and using its features, you can enhance your PrestaShop store sales and provide a delightful shopping experience for your customers. 

Apart from that, we would like to inform you if you have an interest in any of our modules then connect with us at support@knowband.com. Apart from that in case of any additional features to be added for the module, we will assist you as per your requirement. Also, if you have any specific requirements for your business then we will be happy to assist you.

How to Boost Your Sales and Revenue with Mobile Apps?

Modern eCommerce trends have changed the way people shop. Where in the past decade did consumers prefer visiting offline stores? On the other hand, nowadays online businesses are ruling the eCommerce industry. The reason behind the same is simple. Online shopping not only saves time and costs for the customers but also provides a lot more options to choose from. Even the trend did not remain till the websites. Nowadays, customers are giving priority to mobile apps when going for online purchases. The same reason is increasing the need for Mobile Apps for online businesses. Thus, eCommerce App Development is running towards its peak.

But the question is that is the Mobile Apps relevant? Are mobile apps one of the effective ways that can boost your online business sales?

We have covered some of the most sounding reasons why you should give eCommerce Mobile App Development a go. Let’s find out in the below-mentioned points.

Additional Selling Channel

One of the major reasons that attract online sellers towards mobile apps is that mobile apps work as an additional sales channel. For example, if you sell the same products on Mobile Apps along with your website, the chances of getting more views increase at a considerable rate.

Moreover, multi-channel selling is the modern way of doing online business. Because selling on as many platforms as possible is always beneficial for an online business.

Thus, if you are looking for the reasons for having Android and iOS mobile Apps, additional selling channels are the first one.

Brand Recognization and Reach

Having native iOS and Android Mobile Apps for every business is the modern trend in the online business community. From start-ups to major players like Amazon, businesses prefer mobile apps along with their websites.

The reason behind the same is that, while ordering mobile app enables the beat of confidence in the customers. Thus, not only mobile apps provide a plus from the brand recognization aspect. But also, the apps add significant boosts to the brand reach.

Business Customer Interaction

Business customer relation is the backbone of the eCommerce business industry. For example, the major factor is that if a customer visits the apps or the web, he will surely have queries about the business or the products.

On the other hand, if you have a pair of eCommerce Android and iOS Apps, you can interact with your customer base in various ways. For example, you can take aid from Push Notifications, Live chat support, abandoned cart follow-ups, and many more direct communication methods.

Instance, we also provide unlimited Push Notifications and WhatsApp chat support features in Knowband PrestaShop and OpenCart App Maker.

True Native Experience

One of the major reasons why customers prefer mobile apps over websites is the native experience. Not only the Mobile App provides faster and smooth responses. But also, enables the true buzz while exploring the eCommerce platform.

Moreover, the chances of web abandonment are much more on websites in comparison to Mobile Apps.

Thus, if you are looking for offering a truly native experience to your customer, Mobile Apps are the most suitable choice you can go with. Instance, the enhanced customer experience will not take much time to turn single-time customers into returning ones.

Competitive Advantage

If you consider yourself a unique online seller, you might be getting the wrong ideas about the market. Although the eCommerce market is tough to enter because of market competition. Yet, you can find thousands of online sellers selling the same products online.

Thus, in the busy neighborhood, the sellers invent and adopt the latest market trends to come over the market competition. Moreover, having eCommerce Mobile Apps not only adds a boost to the brand reputation but also helps the business to stand out from the market competition.

How to Get Mobile App for Your Business?

Although getting your Android and iOS Mobile Apps will require a lot of coding and technical skills. Yet, there is another way. With the help of the Knowband Mobile App Builder Module, the OpenCart, PrestaShop, WooCommerce, and Magento 2 online sellers can get their Mobile Apps within 3-5 business days.

Moreover, the amazing fact is that you will not require any sort of coding or technical skills. On top of that, you get fully flagged Flutter-based Android and iOS Apps which can be easily configured from the admin panel of your store.

Thus, in case you are planning to review the free demo apps for your store, you can always find us at support@knowband.com.

The Fascinating Story of Moscow’s Fruit Vendors: “Fruit Online”

Starting an eCommerce-based online business takes dreams with dedication. In the modern era, over 50% of total shopping takes place online. There are thousands of successful examples of vendors who started their business online with zeal and hard work. Many of them are now at the top of their industry.

In this story, we are going to discuss one of the colossal online fruit businesses, “Fruit Online.” The business has its base in Moscow and has been dealing in the best fruit and vegetable categories since 2013.

In the early stages of business, Fruit Online was recognized as a hyperlocal business in Moscow’s limited areas. The brand put in every ounce of hard work to set a milestone example in the fruit and vegetable market. Likewise, it did not take much time for Fruit Online to spread its wings and become the favorite eCommerce shop for fruit and other greengrocery categories in the Moscow Region. 

About Fruit Online

Fruit Online started its e-commerce business in 2013. In a very short period, the brand gathered a large number of dry fruit, fruit, and vegetable import merchants on board. Fruit Online’s headquarters are in two major spaces, Moscow and the Region. For the last decade, the Fruit Online team has been promising the best quality dry fruit, vegetables, and other edible healthy product categories to Moscow and has a well-reputed brand image amongst Moscow buyers.

Fruit Online not only serves the business-to-customer market but also serves the business-to-business market. One of the facts that put Fruit Online apart from the other competitors is that the brand assures quality to the customers. For every delivery process, the product must go through numerous quality assurance processes just to ensure its authenticity and freshness.

Moreover, the Fruit Online team takes aid from the most advanced grocery storage technologies like dry chambers, freezers, and climatic chambers to assure the quality of the products.

Fruit Online Mobile App

Fruit Online also offers a personalized eCommerce shop and mobile apps for precious customers. Developed with Knowband Mobile App Builder, the Fruit Online Mobile App comes with a variety of richly loaded features. Moreover, the mobile app ensures the best user experience for both Android and iOS mobile app users.

The Fruit Online team offers numerous exciting offers specifically to mobile app users to add value to business customer relationships. Moreover, customers can get their favorite groceries within minutes with the assistance of the quickest shipping methods offered by the Fruit Online Mobile App.

Fruit Online eCommerce Shop

Likewise, the Mobile App customers can also order from various healthy edible categories from the personalized Fruit Online shop. The Greengrocery shop offers various healthy nutritional products like nuts, dry fruits, berries, farm-fresh vegetables, and a variety of greengrocery categories.

The shop is not only open to customers, but wholesale vendors can also place orders to get their products at the best possible price.

With the rise in popularity of online shopping, Fruit Online provides you with high-quality fruits and vegetables at competitive prices, delivered quickly to Moscow and Religion customers.

Fruit Online Mobile App Development Journey

Having the Fruit Online Shop developed on OpenCart, Knowband OpenCart Mobile App Builder took care of every aspect from the app creation to making the Fruit Online Android and iOS Mobile Apps live on the app stores. 

In the App development, the Knowband Quality Assurance team delivered its best to the Fruit Online team with proper dedication and hard work. Furthermore, Knowband enriched the Fruit Online Mobile Apps with various useful customizations to offer the most soothing user experience to Fruit Online Mobile App users.

In the End

Dreams of starting a business are always energized by successful business stories like Fruit Online. Due to its established reputation in the Moscow Region, both the customers and the kith and kin businesses give preference to Fresh Greengroceries over the other vendors.

This May Also Interest You:

The Success Tale of Barcelona’s Fashion Apparel Business “Punto Blanco”

Success Story of an E-Cigarette Business in the United Kingdom – “Vapour Dreams”

KnowBand Featured As Dominant Future E-Commerce Tools Provider From 2020-2026

After being listed as the top mobile commerce solution provider, KnowBand plugins once again featured as leading eCommerce plugins and solutions providers in the market. We feel privileged that the company will dominate the online retail industry from 2020-2026.

Read the complete report from:

https://bit.ly/2xw41GJ

Summary Of Market Research Report:

Various global researchers and analysts have predicted that the eCommerce industry is assured to witness a steep graphical growth from the year 2020 to 2026. The report has been drafted with the data & statistics in the past decade. Among leading key players in the online eCommerce industry, KnowBand has also made a prominent position.

One-Stop Solution To All E-Commerce Needs:

We, at KnowBand, are considering this acknowledgment as a responsibility to stand up-to-the expectations of store owners as well as front end audiences. With such thoughts, our entire pool of team members are highly motivated to make available plugins more promising and featured along with new launches as well.

Hence, for all the eCommerce store owners out there, check out these plugins and add more functionalities to your store:

PrestaShop Plugins
OpenCart Plugins
Magento Plugins
Magento 2 Plugins
WooCommerce Plugins

Mobile Applications for Every Online Business:

Along with plugins/extensions for eCommerce, Mobile App Builder allows all retail store owners to launch a native shopping app. Selling products just via the website isn’t enough in 2020. Having a mobile shopping app enhances the reach of your business to a wide range of smartphone-based audiences.
To ease out the app development complexities, an automated framework Mobile App Maker develops Android & iOS apps in 3 simple steps:

1. Purchase & install the extension.
2. Fill the pre-requisites form.
3. Get them published on Google Play & Apple App Store.

That’s easy is it to own a mobile app with us. Along with that, the following features are the prime highlights of the apps:

  • Dynamic Home Screen Customization
  • Complete Admin Panel Control
  • Real-time Inventory & Database Management
  • Google, Facebook, Fingerprint, Phone Number Login
  • Zopim (Zendesk) & WhatsApp Chat
  • Multi-lingual & RTL Language Support
  • All Website Payment Method Support
  • All Shipping Method Support
  • Coupons & Vouchers Support
  • Unlimited Push Notifications
  • Compatible With Multi-vendor Marketplace
  • Seamless Checkout Screen
  • Order Tracking & Status Update, and many others…

Check out the extension for all platforms from:

PrestaShop Mobile App Builder
OpenCart Mobile App Builder
Magento Mobile App Builder
Magento 2 Mobile App Builder
WooCommerce Mobile App Builder

Start using these amazing tools from KnowBand today and add value to your business.

How to Create right Splash Screens for your Mobile App?

A splash screen also known as boot screen/load screen is an intro which appears while a mobile app is loading. It is designed for enhancing user experience while an app is in process of the boot which usually takes a few seconds to complete. The splash screen contains attractive designs or business logo along with multiple animations. It turns out that these launch screens are directly responsible for creating the first impression of your app on the users. Their purpose is not only to hide the loading time, but they also contribute to keeping the users engaged while the app is opening. A well-designed splash screen can easily provide a brand recognition to your application as well.

Before creating the splash screen for your app, there are certain essential factors you need to keep in your mind. Here are some of the tips and suggestions that will surely help you to create a splash screen which results in impressing users positively.

1. Splash screen size does matter, manage it

Splash screens are different for variable screen sizes. Now-a-days every smartphone comes with different screen dimensions, so the screen size analysis has become the basic requirement before making a splash screen. The type of the Smartphone and its screen are the two important factors to consider while choosing a splash screen.

For instance, if you use boot screen of older smartphone model in a newly launched one, it will hardly get proportioned with the new device and leave the users with distorted or poor experience. Google and Apple provide few guidelines for appropriate screen sizes to ensure that your app UI perfectly adept with all devices. These tips could be used for the creation of an effective splash screen.

2. Experiment with different designs, but keep it simple

While designing splash screen, your aim should be gathering user’s attention through it. Make it witty rather than an ordinary screen with long text on it. As it will stay for a few seconds, the user won’t have time to read it. Instead of using text, keep your users engaged with some creative approach. Keep composition of images and animation clear in a single portrait image that too in the center. It keeps the edges free from all the sides, and you can crop it for whichever dimensions you require them.

3. Show off about your Brand’s Awesomeness

Earlier, displaying a logo or business theme was the major way of conveying the message to users and even for the brand enhancement. However, now a splash screen does the job for you in a really appealing and visual manner.
Designing a great launch screen with interesting visuals for your visitors can be a major way to improve user experience, which will ultimately benefit you. Apple and Google also provide guidelines for developing responsive and interactive app UI to improve customer’s experience.

4. Inform user, the app is loading

When it takes time to load application, the splash screen without any animation appear like your app is stuck. Users may think their smartphone got hanged. It disappoints users as they remain unaware of loading progress till the app really opens. Especially, when it comes to eCommerce mobile apps, the high load time may cripple some conversions. This when an engaging splash screen can help you out.

Booting time of an app can vary a lot depending on the user’s device. Therefore, to assure your users, you should mention loading text on the screen. I would suggest a progress bar can be a more suitable option in that case. The user can wait patiently if he/she is being notified about the process.

Do not put any advertisement or promotional content on your splash screen. It takes away the user’s interest from the application and leaves a commercial business impression on your app.

5. Entertain users while the app launches

There are few apps which take time to load due to their complex functionality or heavy size. For instance, some large-sized gaming apps often load slowly. Displaying just a logo or an image wouldn’t be a great idea then. Along with the app loader, using some witty or creative graphical approach could be more responsive in such cases.

Thus, if your app is taking more than 10 seconds to load, try to use some riddle or collage or even videos related to your app theme. It will keep the user engaged with your application.


Final Words

The seemingly negligible aspects like creating the app icon and splash screens can actually make your app extraordinary from a basic application. Mastering them isn’t a tough row to hoe. You just need to be more creative and consider the above-discussed facts before developing them. Your app splash screen should be as per your brand’s point of view. Thus, in this overcrowded environment of mobile apps make a responsive splash screen and knock out your first impression on visitors.

2019 Update: 10 Reasons Why Mobile Apps are Better Than Mobile Websites?

We have finally ushered in the Mobile era of the year 2019. With a lot of emphasizing on eCommerce mobile apps and ways to stay mobile, the eCommerce industry has entered an era that works towards improving their businesses by remodeling the user experience. While everything has gone online from buying foods, groceries, fashion apparels, and even housing, you should be focused on providing all this with a seamless experience on smaller screens like smartphones, tablets, iPhone or iPad. Like every year even this year, it’ll be the survival of the fittest in the eCommerce businesses.

With the increase in the popularity of mobile phones and hand-held devices, the prominence of m-commerce has increased as well. E-commerce app is a preferred option for online shoppers. In the past 6 months, 79% of smartphone users have made a purchase using their mobile devices. Moreover, with the saturation of the eCommerce industry, the importance of a mobile app cannot be ignored. The convenience-craving consumers have made it inevitable for the marketers to believe that eCommerce mobile apps are not just a fad.

Having just an online website in today’s time is not enough. Having an eCommerce mobile app for your business is mandatory. If you take a look at this study, you’ll find that 86% of the time users spend is on mobile apps whereas; only 14% is devoted to browsing the websites on their mobile phones. Don’t you now think that you should invest in mobile apps? Despite the popularity of mobile phones, the discussion of mobile apps versus mobile sites is still on. The graph below shows some statistics that can make adds to the reason why you should have an eCommerce mobile app.

 Image source: Pakman.com

There are numerous reasons which eCommerce make apps better than websites and we’ll focus on them in this blog. eCommerce mobile app maker allows you to stay updated without delving into the complexity of the app development. Read on to find out the reasons why you should be thinking of having a mobile app.

1. Mobile apps are speedy

At the end of the day, what would you prefer – users coming, finding their product, check out, and happy feedback or waiting till the website loads for minutes and takes forever to load the product pages?

The choice is certainly clear because as an e-merchant you don’t want to make your business suffer. If you take a closer look, you’ll find that mobile applications are 1.5 times faster than the websites which for sure makes the mobile apps better than the websites. For example,

Mobile app: The user clicks on the app from the many available, uses the filters or the search bar to type what they’re looking for and finally landing on the product page. In addition, they can save the details directly on their phones.

Mobile website: Clicks on the browser icon, types the website name, waits for it to load, searches the products, waits for it to load and show up the products on the screen and so on.

Which one would you prefer? Adopt the one that comes across as accessible to you and your users.

2. Enhanced Personalization

 

Isn’t it a good feeling when you get personalized messages? Personalization is all about getting tailor-made push notifications and messages from the online stores.

When a user downloads your eCommerce mobile app on their phone, log in and access the products & services, it gets easier for you to send personalized Push Notifications to them. That’s not it! You will also be able to give discounts on products, categories based on their browsing behavior. As a part of the Conversion Rate Optimization techniques, your customers will feel delighted to receive the same and your conversion rate will surely go up.

3. Hassle-free Push Notifications

Just when we’re talking about reaching out to the customers, eCommerce mobile app has another benefit over mobile websites and that is of sending Push Notifications. The in-app marketing feature that allows the admin to stay in touch with the prospective customers 24/7 adds to the reason for choosing mobile apps over mobile sites. When your customers are logged in to your eCommerce mobile app, push notifications are the easy and effective way to increase your conversion rate. However, some websites have started to work on sending these notifications through web browsers as well, but all browsers don’t have this support.

4. Offline Access

One of the most fundamental differences between mobile apps and mobile website is that the former provides offline access to the users whereas; the latter does not.

When it comes to eCommerce mobile apps, they too definitely need internet access for a lot of work, but there are some application that even work in offline mode. On the other hand, a strong internet connection is mandatory for every mobile website. You cannot even depend on weak connections because they’ll take time to load and the user might just get irritated and call it to quit.

For example, some banking apps, news, retail chains and more have the facility to browse through even without an internet connection.

5. Making use of the device features

These days every smartphone comes with a set of features inbuilt into the device. For example, high-resolution camera, accelerometer and more. Another advantage that eCommerce mobile app has on the website is that you can code your app into utilizing the respective features. For example, the camera can scan the OR codes, Barcodes, PDFs and more whereas; the NFC features lets you make payments safely and more. With the new age fingerprint sensors, the devices and the user experience has become safe. Samsung Pay is one of the best examples here.

6. App store presence

One of the many reasons e-merchants are going from websites to apps is sole because they want to have their business presence in the app store. Whether it is Android apps or iOS apps, ranking there is what adds in better chances of being noticed by users while looking for something. Mobile websites do not show up in the app store and hence, they optimize their site to an app with the help of mobile app creator. Having an app gives your business an access to the millions of users who search and browse through iTunes and Google Play, giving them extended brand awareness and opportunities for downloads that can come from users outside their typical sphere of influence.

7. Enhanced SEO possibility for your website

Taking a look at the advantages that you get having a mobile app, the last one on the list would be better SEO possibilities. When Google will take into account the content, it will consider both in-app contents as well as the website content. Hence, with some alterations on both the types, you gain better chances of being in the good books of the search engines.

8. Designing Freedom

Mobile Apps have always been a more interactive and engaging platform for online shoppers than mobile websites. Mobile websites need to somewhere rely on the browsers even for the basic features. But, eCommerce mobile apps are completely free of such restrictions.

Moreover, mobile apps come with configurable designs and functionalities. So, you get full control over how your app will look and work on the user’s devices. The custom home screen of the apps can be crafted with various sliders, banners, categories, products etc. The rich color choices offered in the mobile app make them appealing for the users. There are various such automated modules available for PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and Shopify which provides every design-related control into your hands.

9. Brand Presence

 

Your eCommerce mobile app has a larger reach and visibility scope than the websites. Voicing out your brand on the mobile apps would definitely strengthen your brand position in the market.

The best way is to showcase your own logo on the header of the eCommerce mobile app. It will enhance the branding strategies of your store along with the products.

10. Reduced Cost

This might be in your mind that is it worth to put your money in the mobile apps? But, trust me, spending a few bucks on the mobile app development would result in almost double conversions on your store.

Moreover, you need to go for the option of eCommerce mobile app development without any code. These are pocket-friendly ways and save you from all the involved technicalities and codings. All the necessary changes can be easily done from the admin panel.

Conclusion

There you have it. These ten reasons or advantages of investing in a mobile app this year should be your next step towards success. Invest in a eCommerce mobile apps because every business needs it for better results.

Some other articles related to eCommerce Mobile Apps:

Why does your eCommerce business need its own mobile app?

The mCommerce is expected to become as big as the eCommerce. Hence, having an eCommerce mobile app for the shopping site is not a luxury anymore, but an inevitable aspect. While most of the companies have already started upgrading their sites into a complete eCommerce mobile app, a wide gap still exists.

In a world where there a lot of competition at every step, having a website isn’t going to get you the desired revenue. You might have optimized your website to make it mobile responsive, but have you ever thought of having an eCommerce mobile app? Are you still on the fence for trying your hands in mCommerce? Here are some stats that can convince you to have your own eCommerce mobile app.

In case you are intimidated by the complexities involved in eCommerce mobile creation, then, you need not worry anymore.

These alluring statistics are enough to motivate the e-merchants to upgrade their online stores from desktop to the mobile platform. If not, then, here are some of the reasons that make eCommerce mobile apps are a must-have. Check them out.

Change in the consumption behavior

Along with the stats mentioned above regarding the buying behavior of the shoppers, the numbers related to mobile commerce is something the eCommerce store owners need to watch out for. The m-commerce is expected to make up to 50% of the total online purchase. Moreover, Google has brought forth the ‘Right now’ expectation of the mobile phone users has increased. As per a report shared by thingwithgoogle.com, “53% of visits are abandoned if a mobile site takes longer than three seconds to load.… We’ve actually seen that for every one-second delay in site load time, conversions fall by 12%”. Keeping this in mind, eCommerce mobile apps is surely one of the solutions to deal with the changing behavior of the customers.

Mobile experience can affect your branding

Latest research have proved that the mobile brand experiences are crucial to customer satisfaction. Speed, relevance and personalized contents are few of the factors that affect the overall user experience. Besides, people today have twice as much interaction with brands on mobile devices than the other medium such as desktop computers, TV and others. Thus, the eCommerce mobile app is one of the most intuitive media for the marketers to build their brand equity. Every time a consumer has a good experience with your mobile store, it raises the bar of your brand image. In addition, it even raises the expectation of the consumers. Countering this expectation of the online shoppers is easier with an eCommerce mobile app. Easy browsing, simple navigation, filters and site search saves the time and effort. Thus, boosting the brand recognition of the store. Moreover, the easy accessibility of the store increases with an eCommerce mobile app. Thus, it boosts the chances of store browsing as well as conversion.

Cultivate customer loyalty

Customer interaction and engagement is one of the best ways to get the much-needed customer loyalty. This loyalty, in turn, is the key factor in the customer retention. Bringing the entire eCommerce store in the pockets of the customers is one of the best ways to engage them. The options like reward points, gift cards and others are some of the features that are built around to cultivate the loyalty. The online shoppers are increasingly making last minute plans. Keeping pace with the expectation of the customers who wants everything at their fingertips is nearly impossible without an eCommerce mobile app store. In addition, 46% of the consumers say that they would buy if they find the mobile experience uninterrupted. Achieving this loyalty is not an easy task when it comes desktop websites.

Tap the gen-next target audience

The online companies need to focus on the tech-savvy younger generation. They make the marginal portion of the target audience. The issues such as fat-finger problem and others are not a concern for the next-generation shoppers. This is when a mobile app can come handy for the eCommerce store owners. Along with the factors like load time and easy navigation, there are many other expectations that can be fulfilled with the help of a mobile app. The voice search technology, location-based searches, incorporated GPS are some of the features that can be catered with the help of a mobile store. So, upgrade your site with a robust eCommerce mobile app maker and tap this customer base.

A better promotion tool

The fact is that the handheld devices is the quickest means to reach out to the customers makes it the most proactive marketing tool. In addition, the mobile app includes the option of push notification. It may be considered as annoying by some, but is still the most effective promotional tool. Other than this, the social sharing options can even enhance the visibility of your store on the social media platform. There are some mobile apps that can even work offline. Thus, it provides a 24/7 interface to keep the customers informed about the offerings of your store.

Outperform the competitors

The number of eCommerce websites is on the rise. However, not every site is upgrading for the mobile platform. Thus, the store owners who have already tried their hands in the m-commerce scenario has an undefined edge. The mobile apps not just boost the businesses, but it can even help you find the competitive advantage. With the ease of online transaction and personalized marketing strategies, you can outperform your customers who have still not entered in this field effortlessly.

Apps vs mobile sites

If your goal is to offer user-friendly content to the widest range of target audience, then, a mobile website is perfect. Mobile websites have a broader reach and are accessible across platforms. Online shoppers want web pages to load quickly. However, mobile browsing is usually accused to be slow. This is one of the reasons what gives an edge to the native eCommerce mobile apps. Moreover, the hardware features of the mobile devices are accessible with the apps. The features and like animations and high-resolution images may take a bit longer to load when it comes to websites. An app is an easy means to incorporate them. 10 major reasons why mobile apps are better than mobile websites are discussed here.

Excellent direct marketing channel

One of the biggest positive points of the eCommerce mobile app is that it offers a direct marketplace channel to the store owners. With an app, you can constantly stay in touch with your prospective customers. Moreover, the push notifications of the eCommerce mobile app is a much easier option to reach out to the shoppers regarding the various offerings of the store. Investing in an eCommerce mobile app will definitely cost you a lot in the beginning, but as a long-term investment, the benefits that you’ll have are countless. Moreover, there are budget-friendly solutions available allows the CMS based sites to have their own mobile app. There is eCommerce mobile app maker for Android/iOS for Prestashop, Magento, OpenCart and other platforms. The Prestashop Android/iOS mobile app builder, Magento mobile app maker, OpenCart eCommerce mobile app maker can effortlessly create an eCommerce mobile for the respective platforms. Top ways in which push notifications can increase the sales of your store are discussed here.

Better connectivity with your customers

The motive of your online business apart from converting the visitors into customers which can be achieved only by keeping them actively engaged with your site. While designing an eCommerce mobile app,  try to go for such responsive UI which keeps you stay connected with your customers. If you look closely, you can stay connected with your customers through Push Notifications about the fabulous deals currently being offered to the shoppers. In fact, personalized offers and discount coupons are a part of mobile apps that make your customers return to you time and again.

Final words

Can you deny the fact that the world has gone mobile? You won’t deny that the majority of shopping and browsing is generally done on smartphones. With the newer technologies available in smartphones, people have stopped spending a lot of time on laptops and desktops. If you take a look at the stats, you’d know the number of apps on Google Play, Apple App Store, and others has increased remarkably. This makes sense because people are going mobile and in order for companies to reach out to their potential customers, a mobile app is absolutely necessary.

It won’t be wrong to state that a mobile application can rekindle the user experience of an eCommerce store. KnowBand understood this concern and has brought automated Mobile App Builder plugin for various eCommerce platforms like PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and Shopify. All the eCommerce store owners out there who are running their online business on these platforms can now easily go mobile. With such pre-configured solutions, they get complete access to design the mobile app and control every bit of its working. Here, is the simplest process to create an eCommerce mobile app in a few clicks:

Step 1: Purchase the automated Mobile App Builder module from the KnowBand store.

Step 2: Share all the specifications/requirements regarding the app with us.

Step 3: Get the APK/IPA in no time for publishing the same on app stores.

Moreover, for hassle-free publishing of mobile apps on Google Play Store and Apple App Store, refer the following articles:

How to publish an app on Google Play Store?
How to publish an app on the Apple App Store?

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