email subscription popup Archives - Knowband Blog

How to Optimize Your Website for Better SEO?

Optimizing your website for search engines is SEO. The goal of website optimization is to make websites easier for search engines to understand and rank. To ensure that your website and its content are visible on search engine results pages, you can utilize a variety of strategies, all of which are collectively referred to as “SEO.” When owning a website, SEO is something you should get good at. Your website’s position in search results on Google and other search engines is continuously changing. Moreover, if you want to outperform the competition, you must have the latest information on SEO.

What Are the Methods of Website Optimization?

Capitalizing on Website Traffic

This method is very important because benefits come from users who come to the website. The conversion of the incoming traffic to the website is possible only if they stay long enough on the website and for this, various methods are possible. Apart from the engagement, it is very important to follow up with the customers if they are abandoning the cart.

A) Abandoned Cart

The abandoned cart module is very useful for following up with customers who are visiting the website but are not purchasing. Customers sometimes leave the website without completing their purchase. Furthermore, sending a reminder for the abandoned cart is important to remind them of their basket. The users receive email follow-ups for completing the purchase with a discount which entices the customers.

B) Spin to Win

The email subscription popup comes in handy to increase the number of subscribers to the website and also to increase sales. The gamified email subscription popup provides the customers with free discount codes or gifts, which entices the customers. The users have the excitement to spin the wheel when they know they will receive awards for doing so. Visitors do not hesitate to enter their email addresses when using this gamified plugin to subscribe to the website. The Spin and Win modules are not like other subscription popups, which irritate the users. Additionally, it encourages customers to subscribe to the online store.

Optimize The Website for Mobile

It is very important to optimize the website for mobile, as mobile apps are gaining preference over websites. Furthermore, online businesses are always looking to have a streak of growth. Additionally, after properly establishing the website for the online store, the customers launch the mobile app for their business. Mobile apps are very trending for eCommerce businesses these days, and customers also prefer to purchase mobile apps. A major number of sales come from mobile apps only if a business has them in active condition. The navigation of mobile apps is easy, and they are easily accessible, which makes them preferable.

Speed Up the Checkout Page

A successful checkout integration is necessary for any online store to function properly. Customers become irritated with the traditional and lengthy checkout process. Customers should have an easy time completing the checkout procedure and feel at ease doing so. Customers can complete their purchases quickly and easily with the help of our one-page checkout module. Our single-step checkout makes it simple for the user on the checkout page by providing all the information on one page. The checkout process requires you to browse through several pages, which is annoying. Customers do not like to spend a lot of time on checkout, and this causes cart abandonment. As seen in our customers’ reviews, our one-page checkout has been effective in preventing such problems. The single-page checkout module lets the customer checkout within one minute, whereas the default checkout takes over two minutes.

Give The Customers What They Expect and Desire

Whenever customers visit the store, they should receive free shipping and goodies. Additionally, it will make their experience better in the store and boost customer retention.

A) Free Shipping Manager

The overall price of the cart affects the conversion rate drastically. When you enable the free shipping manager plugin, it provides customers with free shipping for their orders. Customers tend to add more products to their cart when they see that they can offset the shipping cost by adding some products. The free shipping module is used to define the terms under which users can receive free shipping. The users gain motivation if they see a free shipping option on their purchase, which makes them come back for more shopping.

B) Gift the Product

Customers like physical gifts, and when they receive them for free, they will surely be joyful. The gifts are available to select depending on customers’ cart value. The customers will surely be wanting to receive the gifts for free, which will make them increase their shopping cart value. The gift the product plugin is sure to increase the overall sales of the online store as it makes the customer increase their cart value. Moreover, users will be happy when they receive the gifts for free, which makes them want to purchase from the store more often.

In the End

In this article, we have been discussing the ideas of optimizing the website. In case you have any concerns related to the above methods then you can connect with us at support@knowband.com. We provide custom developments depending on the business requirements, so we can help you with your specific demands as well. Moreover, we want to inform you that if you want to add some functionalities to our module, then we can do the same for you as well. Kindly let us know in case of any concerns or issues related to our module.

What Are the Best Methods for Making an eCommerce Website Profitable?

For having a profitable business, it is very important to have a good online presence. Customers want websites to be easily navigable and intuitive. It is important to provide customers with a seamless browsing experience, and apart from these various benefits and offers, others should also be present.

With so much competition in the eCommerce market, it is very hard to establish your ground. To have a good and established website, it is very important to have some points implemented in the website that are essential for a successful website.

Boost Customer Engagement

It is very important to increase the engagement of the customers on the website. If customers spend more time on the website, there is a greater chance that they will purchase if they browse for an extended period. An exit pop-up module is there, which can increase customer engagement on the website. As soon as the customer tries to exit the browser, an exit popup appears with offers for the user. The users will be happy to use the discounts and will continue to shop from the website. This will increase their engagement and increase their customer base. With this exit intent pop-up, the users spend more time and end up making a purchase, which thereby results in profit for the eCommerce website.

Checkout Page

Checkout is a very important part of the eCommerce website, as, without it, the purchase is not complete. A good checkout integration is necessary for any online store to function properly. It is not pleasing for the customers to use the long drawn-out checkout process. Users should have an easy time completing the checkout procedure and feel at ease doing so. Online shoppers can complete their purchases quickly and easily with the help of our single-step checkout plugin. With the one page checkout plugin, it is simple for the users to checkout as all the information is present on one page.

The default checkout process requires you to browse through several pages, which is annoying. Due to customers’ dislike of lengthy, drawn-out checkouts, cart abandonment occurs. The single-page checkout has been effective in preventing such problems, which is evident from the customer reviews.

Email Follow-Up Addon

For resolving the issue of cart abandonment by users, the email follow-up plugin is useful. The abandoned cart module is activated when users add an item to their shopping carts and then remove it for any reason. One of the biggest problems e-commerce companies are dealing with is cart abandonment. This plugin assists in increasing cart conversion and decreasing cart abandonment, hence recovering lost sales. Using the abandoned cart module, we can send clients several follow-up emails if they leave items in their shopping carts. There are two variations of these follow-up emails: those with discounts and those without discounts. Customers will be persuaded to finish their purchases with this alluring offer. We send reminders to them when they forget to finish the purchase so that they will remember to complete the purchase.

Gamified Subscription Pop-Up

The email subscription popup helps boost both sales and website subscriber numbers. Customers are persuaded to subscribe to the email list with this “spin and win” plugin that offers them gifts or discount codes. As they will be receiving rewards for spinning the wheel, users are eager to spin it in hopes of receiving the free rewards. When employing this gamified plugin to subscribe to the website, users subscribe without hesitation as they are receiving gifts. Unlike other subscription pop-ups that annoy customers, the Spin and Win modules don’t do so, as they are not like the other subscription pop-ups. Additionally, customers are encouraged to sign up for the online store.

Free Shipping

The conversion rate greatly impacts the total cost of the cart. Free shipping is offered to clients for their orders when the free shipping manager plugin is enabled. When customers realize that by purchasing additional items, they can reduce the cost of shipping, they are more likely to add more items to their shopping cart. The conditions for providing customers with free shipping are configurable in the free shipping module. When an eCommerce website offers free delivery, people are happy to make a purchase and are more likely to return to make additional purchases.

Wrapping It Up

In this article, we have been discussing the various implementations we can perform to improve the website. In case you have any concerns or issues related to our module, you can connect with us at support@knowband.com. We also assist with custom developments as per your requirements. Also, we can add a feature to the module or modify the module depending on your business requirements. Kindly let us know so that we can assist you with your requirements.

Trigger Impulse Buying with PrestaShop Exit Popup Addon

“Grab customer attention and trigger impulse purchase when the user decides to leave your store, with PrestaShop Exit Popup addon.”

Popups are amazing as far as they are not hampering the user experience or disturbing the user flow. This is where Exit popups have been effective as they tend to appear only when a user shows the intent to take an exit from your website.

We, at KnowBand, understand the value of user experience in the eCommerce industry and also the merchants’ zeal to gain more conversions. This is what led us to develop an Exit popup that could maintain the user experience and allow merchants with an opportunity to get more conversions.

If you own an eCommerce website on the PrestaShop platform and looking for such addon, PrestaShop Exit Popup is exactly what you need.

PrestaShop Exit Popup addon

PrestaShop Exit Popup addon displays an interactive popup to your site visitors as soon as it detects the user’s intention to leave your website; by tracking the mouse movement. It helps you make one final attempt to stop the user from leaving your store by grabbing their attention through some exclusive offers.

Note: PrestaShop Exit-Intent Popup can also be used as an Entry Popup.

Why you should have the PrestaShop Exit-Intent Popup?

PrestaShop Exit Popup is a feature-packed addon that provides PrestaShop merchants with some effective tactics to draw customer attention towards your store offers and persuade them to make a purchase.

Let’s have a look at the features of the PrestaShop Exit Intent Popup.

1. Make perfect adjustments for the Popup appearance

PrestaShop Exit Popup lets you perform plenty of customizations to deliver the popup effectively to your visitors and customers.

Specify when you want to display the popup

The addon provides you with 3 options to set the time for the popup appearance. You can choose to display the popup

– as soon as the visitor enters your store

– after a user has spent certain time on your store (you can mention the time after which you want to display the popup)

– the user has scrolled down to a certain limit (you can mention the scroll percentage)

– after the user has visited a few pages on your website(you can mention the minimum number of page visits to show the popup)

Specify the pages on which you want to display the popup

You can choose to display the popup either on all pages or show/hide it for some selected pages.

Choose who you want to display the exit popup

Admin has the choice to show the popup to all visitors, new visitors or returning visitors.

Set a display frequency of the popup

Merchants can set the popup display frequency for every visit, one visit per hour, one visit per day, one visit per week or one visit per month.

Restrict popup appearance for users of some specific regions

You can choose to display the popup either to worldwide visitors or disable it for users of some specific countries.

Select a minimum screen size for the popup display

Admin can define a minimum screen resolution below which the popup will not be displayed to the user.

Hide popup automatically after a certain time

PrestaShop Exit Popup addon provides you with the option to make the popup disappear automatically after a few seconds.

2. Personalize the look and feel of the Popup

PrestaShop Exit-Intent popup comes up with pre-existing themes to design your popup. You can give it an attractive CTA, adjust the look with various colour customization options, etc.

3. Customize your offers

Select what you want to offer through the exit pop-up to your visitors- whether a free delivery, a gift, or some discount on the purchase.

4. Mailchimp, Klaviyo and SendinBlue Integrator

Every time a user provides his/her data while collecting the offer, their data would be sent directly over to your Mailchimp, Klaviyo and SendinBlue account, whichever you are using for the Email marketing purpose.

5. Customize your Emails

You can personalize the email content that would be sent to the users as soon as they provide their email address in the popup.

6. Graphical and Pie chart analysis

PrestaShop Exit Popup module shows the graphical comparison of the total generated coupons and used and unused coupons.

You can track where your users are coming from, which device they are using whether it is a mobile or desktop, etc.

7. Compatibility and Support

PrestaShop Exit-Intent Popup is GDPR compatible, multi-store compatible and Mobile, Tablet and Desktop Responsive.

PrestaShop Email subscription Popup addon provides many other features like setting up the coupon expiry duration, email verification during checkout to confirm whether the coupon code is used by the same user who generated it at first place or not, etc.

Benefits of PrestaShop Exit Intent Popup:

1. Trigger impulse buying at the last moment

2. Obtain customer data efficiently for your email marketing campaigns

3. Boost your conversions

4. Encourage purchases through exclusive offers and discounts

5. Increase your average site time

The Bottom Line

Conventional popups are not effective anymore. They have become an annoyance for the users and if prompted repeatedly, can compel them to never visit your store again. With PrestaShop Exit Popup, you get one of the best ways to grow your subscribers list and increase your eCommerce conversions.

If you have any concern regarding this module, you can reach out to us at support@knowband.com and our team would be happy to assist you with your queries.

5 Conventional Mistakes that are Killing your Email Subscriptions

The e-retail is now not just restricted to a few eCommerce giants. It is actually steering international platform. At the same time, the era of growth hack is marked with the commencement of a number of start-ups. While the acquisition of new website traffic is inevitable, customer retention is what contributes to the overall success of the eCommerce platforms. It is said that an increase in 5% of customer retention can boost sales by 25% — 125% depending on other factors as well.

With so many shopping sites and ample choices for online shoppers, the seemingly easy task of getting their email addresses is actually a challenge, the same goes true with customer retention. E-commerce subscriptions are one of the ways to repeat purchases. It won’t be wrong to state that it is an easy hack to amortize the acquisition cost with repeat purchases. Thus, it is inevitable to say that in order to increase your sales, you need to increase your customer base.

The conventional subscription pop-ups have been a trend in the eCommerce ecosystem ever since their commencement. However, these pop-ups have been rather accused of putting the customers off instead of motivating them to enter their email addresses. Going with the outrageous tactics of mouse-hover pop-ups and others have shown results, but at the same have their own negative impact. Hence, being careful with these conventional mistakes is the key when it comes to increasing the subscription of the site.

In a nutshell, let us discuss some of the mistakes that may be killing your eCommerce subscriptions. Check them out.

Mistake 1: Sticking to the traditional means

Do you really think a store visitor would share his or her personal details with you in return for the small discounts that you are offering? Why would they subscribe to your newsletters or marketing programs without feeling the need? The chances of this happening are very slim. To grow your email list, you need to have a slightly different approach. This is where the Scratch Coupon popup and Exit popup can do wonders for you. Scratch coupon popup can arouse curiosity in your visitors whereas an Exit popup can help you get the email addresses of your visitors at the end moment, basically when a user is about to leave your store.

To avail the benefits of the Scratch coupon on your online store to get more subscribers, you can try out Knowband’s Scratch coupon addon for Prestashop, Scratch Coupon extension for OpenCart, Scratch coupon extension for Magento and Scratch coupon extension for Magento 2.

Mistake 2: No personalized touch

Online marketing is now being over-powered with emotional marketing. The coming era is all about finding the emotional connection with your prospective customer base. A lot is being talked about customer behavior and the personalization of marketing tactics with this insight. The very first thing that any of the e-marketers would do is to get an understanding of customer behavior. The real-time behavior can be used to provide a personalized touch to the campaign. E-commerce companies can boost brand awareness and generate quality leads by creating a personal connect with the audience. Not making use of the customer’s insight is the biggest mistake that e-merchants are committing even today. Optimize your communication and you shall reap the desired result.

Mistake 3: Not being innovative

If you wish to capture maximum email addresses of your visitors, a general popup offering a discount and asking users to enter their email address won’t work. You need to innovate the way you ask your visitors to subscribe to you. Let your creativity speak. Get your users involved in some kind of fun activity.

Gamification is one of the ways to make the entire process fun and addictive for store visitors. Something like Spin and Win popup can help the e-merchants motivate their customers to enter their email ids without annoying them. The interactive pop-up asks the users to try their luck by rotating the wheel and allows them to avail the best offers of the online store only by entering the email ids. The gracious way of engaging the visitors can set your site rocking, increasing customer engagement So, be innovative and start spinning some leads.

Checkout Knowband’s Spin and win: Entry, Exit and Email Subscription popup for Prestashop, Spin and Win popup extension for Magento, Spin and Win popup extension for Magento 2, Spin and Win popup extension for OpenCart and Spin and Win popup for WooCommerce.

Mistake 4: Lack of customer interaction

Online shoppers these days are in a habit of researching things on the internet. Thus, content marketing is one of the ways to trigger the interest of the visitors on your site. Provide them with the information they are looking for with quality content. Not just the web store’s content, even the contents you post on the third party sites plays a vital role. Blog posting on quality sites can help you attract a larger audience. You may even ask them to subscribe to the blogging site for the updates on the same. In addition, interacting with the customers is the best way to keep them engaged and lure them to subscribe. Provide real-time chat services and customer support.

Mistake 5: Not leveraging the social media platform

The social media sites are the best platforms to find your audience base and boost up your sales. Facebook, Instagram, and other such sites can help you get a better insight into the customer’s behavior. So, leverage the power of social media platforms effectively. Interact and engage with them in these sites. There are sites that use the option of auto-subscribe. They may get you some easy instant leads, but in the long run, it may hit hard on the trust factor. Building up a strong and lasting relationship with the target audience is the key to success. Tricking them into subscriptions may cost you some loyal customers. So, create a connection on these platforms and use it efficiently in order to enhance the customer base.

Final Word

The more visitors you add to your email subscribers list, the better are the chances of conversions and sales. At the same time, the customers should never feel like they are being forced by the online stores into subscribing for their marketing emails. There are many factors to look out before asking for the subscription, but the idea of presenting them in front of the customers must be done in a manner where both the merchant and the buyer feel comfortable.

Avoid Top 6 Mistakes while Incorporating Popups on your Website

Popups still work if you know how to use them effectively to capture your visitors’ email addresses or generate more sales. But while incorporating popups on your website, you should know which mistakes to avoid and which strategies to put ahead to make your popup stand out.

Popup is one such marketing tool that can either prove to be a boon or a curse for your online business. This is why, for any retailer, it is important to understand the upsides and downsides of a popup.

How are good popups different from bad popups?

Good pop-ups do not irk your visitors. They contain relevant information and are well-designed to capture user attention. Bad pop-ups, on the other hand, contain a messy look, disturb the user flow and compels your visitors to take an instant exit.

The old and classical form of providing offers via email subscription pop up us has become obsolete. Moreover, it becomes quite annoying for the customers to deal with the subscription and email to redeem the offer every time and most of the time, customers are unlikely to avail offers through this approach. Therefore, the e-retailers need to change their approach in order to reach out to potential buyers.

In this article, I am going to discuss the top 5 mistakes that you should avoid while incorporating popups on your website.

Mistake 1- No defined time of the popup appearance

Timing is the key for popups to deliver good results. Do not trigger them too early or too late. If your popup appears too early, it will leave a negative impact on your visitors and distract them from their purpose in the very beginning. If your popup appears too late, you may lose out on your potential subscribers. Well, what would be the point anyway of setting up a popup on your site if you display it too late? Get the timing right.

Although there’s no specific time to argue upon for a popup to work the best, you can initially analyze the average time spent by the visitors on your store and then define the time for your pop up appearance accordingly. Moreover, you can choose to trigger the popup after a user has scrolled down the page to a certain percentage or when they are trying to exit. This way, your pop-up won’t be annoying and you can expect better results.

Mistake 2- Asking for too much information

For an eCommerce store owner, increasing the subscribers’ list depends mainly on how much information the visitors have been asked to provide. Some eCommerce platforms ask for too much information like first name, surname, email address, date of birth, etc. while some just stick to asking email address only. Yes, I agree that asking for much information helps to launch the email marketing campaign in a better way but to create a successful campaign in the first place, you need to have a list of sufficient subscribers.

Asking for less and relevant information can be the solution for you to get more subscribers and drive more conversions and sales.

Mistake 3- Hard to dismiss pop-ups

This is a very important aspect as far as your conversions are concerned. There are many websites where a user finds it difficult to dismiss the popup. Do not let this mistake happen in your store. Simply provide your visitors with an easy option to close the popup if they are not interested. A hard-to-dismiss popup can result in an increased bounce rate.

Mistake 4- Too much frequency of the popup

Do not ever get misguided into believing that displaying popups frequently will bring more leads and conversions. If you keep showing your popup again and again on almost every page, I am sorry to say but you will lose a great number of potential subscribers by making them extremely frustrated.

Try to display your popup like on every visit by the customer, in every one hour or one day. It will minimize the bounce rate on your store and ensure customer retention.

Mistake 5- No innovation

Pop-ups require creativity. The more creative a popup, the more the chances of a visitor turning into your subscriber. Unfortunately, the lack of innovation in the pop-ups has resulted in a downfall in the conversion rate. How can one expect better customer engagement and conversion, if the approach to interact with the visitors is very conventional? Therefore, the eCommerce store owners must use innovative ideas like Spin and Win pop up to create more user engagement. Spin and Win popup provides a gamifying experience to your visitors.

You should definitely check out the Spin and Win popup module by Knowband.

Spin and Win-Entry, Exit and Email Subscription popup- Prestashop addon

Spin and Win- Magento extension

Spin and Win- Magneto 2 extension

Spin and Win- OpenCart extension

Spin and Win: WooCommerce

Mistake 6- Unwanted offers

Your popup means nothing if it doesn’t serve a valid purpose to your visitors. Well, no one is actually interested to become your subscriber unless you provide them something beneficial. Why should a user subscribe to you if your offers aren’t relevant to him or her? This is why your offers must be enticing enough to encourage your customers to subscribe to your newsletters or marketing programs.

Unwanted offers lead to low conversions and eventually lesser sales. So make sure to provide your best offers, or some amazing discounts and coupons through your popup to increase your email subscribers list and reduce conversions.

Conclusion

Popups are powerful. They serve a great purpose in binding the visitors towards your store. It is just that they aren’t used in the right manner. To get more conversions, avoid the above-mentioned top 6 mistakes while incorporating popups on your website. Design your popup well, make them appear at the right time, provide some exciting offers and most importantly, do not use them too frequently.

Do give a read:

How to grow your email list with subscription popups?

Things to Consider While Adding Subscriber pop-up in your Site

5 Exit Popups that can Lure the Visitors Back to the Store