Category: Ecommerce

Tips to Maximize Multi-Channel Efforts for eCommerce Store Owners

A Multi-Channel eCommerce platform allows businesses to provide a uniform, unified customer experience across all channels.

Consumers are no longer content with a purely online experience. Instead, consumers expect fluidity throughout all accessible channels and across all of their devices while making purchases, reading reviews, comparing products, as well as receiving their products and/or services.

Why Multi-Channel eCommerce platforms?

A Multi-Channel eCommerce platform makes omnichannel eCommerce as well as consumer engagement easier. It can be a useful tool. Moreover, it keeps everything synchronized including inventory management and product information. Furthermore, it even synchronizes tasks like to order fulfillment and shipping logistics. 

Top benefits of Multi-Channel eCommerce platforms to know: 

  • Though multi-channel e-commerce platforms come with various benefits, the two most prominent benefits are- improvement in conversion rate as well as the boost in customer loyalty.
  • A multi-channel eCommerce platform gives better and greater sales avenues, resulting in a huge increase in your brand’s visibility. Furthermore, it attracts more potential consumers. Thus, resulting in a rise in sales. 
  • Speaking about the boosts in customer loyalty, multi-channel selling software allows you to provide a more integrated as well as seamless customer experience through diverse sales channels. Further, it permits offering varied customer support channels. Including mediums like social media, live chat to email, and phone. This also results in an increase in customer loyalty in terms of better reviews as well as more procurements.

How to maximize multi-channel efforts for eCommerce store owners?

  1. Focus on creating quality content

If eCommerce store owners focus more on quality content rather than quantity, multi-channel efforts can be maximized. Make sure you are providing detailed information about the product as this makes customers understand the product more and connect with your store more. 

Ensure the product description includes points like the product, color (if any), dimensions, material, occasion, USP, what it is used for, and return methods. Your product description must include SEO friendly title as it helps customers search and find your products easily. 

2. Focusing on better images can maximize multi-channel efforts

You should never underestimate the value of high-quality images. A better as well as clear image of the product can drive more customers and can help them make the decision better.  

The product image must be in focus, well lit as well as centrally placed with a white background. Moreover, product images should not include accessories not included in the product. Make sure images are following Trust and Safety standards. Lastly, avoid using images with watermarks, logos, graphics, illustrations, or text on the images.

3. Marketplace Marketing Tools:

Using Marketplace Marketing tools can maximize multi-channel efforts. Although Facebook and Google have achieved the duopoly when it comes to digital marketing, still maximum marketers utilize this channel. However, never limit yourself to these types of marketing channels only. You can also use the native marketplace and their advertising platforms that are listed below.

Knowband modules for maximizing multi-channel efforts for eCommerce store owners:

1.eBay

An online shopping website for auctioning products and consumer-to-consumer sales is called eBay, popular for eCommerce merchants to use a sales channel. Furthermore, it is available in many different countries. With the help of a zip code, you can look for products available in that area. National or international, you can search for products.

Prestashop: https://www.knowband.com/prestashop-ebay-marketplace-integration

Opencart: https://www.knowband.com/opencart-ebay-integration

Magento: https://www.knowband.com/magento-ebay-integration

Using Knowband modules for eBay can help store merchants Prestashop, Opencart, as well as Magento store merchants to easily list their products from the admin panel on the eBay marketplace.

On eBay edit, Bulk listing and Product information, and Price Management is a feature offered by the modules listed above.

2. Etsy:

An American e-commerce company focused on vintage items or handmade and craft supplies is Etsy, Inc. Furthermore, these products fall under a wide range of categories. Including jewelry, bags, clothing, home décor, and furniture, as well as craft supplies and tools. Make sure all vintage items should be at least 20 years old. 

Bulk listing, Product information edited on Etsy, and Price Management a feature offered by the modules listed below.

Prestashop: https://www.knowband.com/prestashop-etsy-marketplace-integration?search=Etsy

Opencart: https://www.knowband.com/opencart-etsy-marketplace-integration?search=Etsy

Magento: https://www.knowband.com/magento-etsy-marketplace-integration?search=Etsy

Magento 2: https://www.knowband.com/magento-2-etsy-marketplace-integration?search=Etsy

With the assistance of these modules, respective platforms eCommerce merchants can easily list their products on the Etsy marketplace. They can even perform this task from the backend of the module.

3. Google Shopping Module

Google Shopping, defined as, allowing customers to search for and compare products on Google search page. Furthermore, store admin can exclude items depending upon certain conditions, for instance, products below a specific price, products without unique identifiers (EAN13/JAN or UPC).

Features including, excluding out-of-stock products, feed-based product listing, mapping products with google categories offered by the modules listed below.

Prestashop: https://www.knowband.com/prestashop-google-shopping?search=Google%20shopping%20

Opencart: https://www.knowband.com/opencart-google-shopping?search=Google%20shopping%20

Magento 2: https://www.knowband.com/magento-2-google-shopping?search=Google%20shopping%20

Magento: https://www.knowband.com/magento-google-shopping?search=Google%20shopping%20

With the help of these plugins, owners of Prestashop or Magento 2, or Opencart can list their items on Google. Moreover, store owners can perform this activity from the module’s backend. 

Final Thoughts

With the assistance of the above tips, you can easily maximize multi-channel efforts. In case you are facing any trouble with the modules above, feel free to write us at support@knowband.com

12 Benefits Of eCommerce Product Customization And Personalization

Every customer likes that personal touch in their orders. When you offer customers what they want, this increases customer engagement and store revenue as well. And the best way to do so is by asking customers they likes and dislikes are and what they want. Hence, eCommerce Product Customization And Personalization is recommended. This is the latest trend that gives an edge to your business and can even add value to your eCommerce store when planned out thoughtfully.

One of the biggest benefits you get from Product personalization is, it helps in building a relationship between customers, making your eCommerce business authentic and humanly. Besides that, it offers several other benefits that are mentioned below. 

Benefits you get from eCommerce Product Customization And Personalization 

  • eCommerce Product Customization And Personalization offers a Customized experience

As mentioned above, this feature helps in offering a customized experience to customers to on the product they have ordered. When customers get the freedom to decide the color, text, image, etc of the end product, it improves the shopping experience which is again beneficial for the brand value. 

  • eCommerce Product customization and Personalization raises the profit margin 

Customers understand that each business requires a dedicated setup for personalized product development with dedicated resources. Hence, customers are ready to pay for more customization facilities. For each customization request, a business can strategically plan a template as well as required changes. Hence customization can allow the business to charge more and raise revenue and enjoy profits.

  • Customers attain loyalty 

If you want your customers to stick to your brand for a longer period then you must understand the needs of your customers, how they want, and try to fulfill them. Furthermore, loyal customers get the benefits in long run significantly. 

  •  eCommerce Product Customization And Personalization helps attract more and more Millenials 

By offering product customization, winning over the Millenials becomes easier. Millennials comprise a huge portion of buying users and in coming years they will be consumers of goods as well as services. Naming emails is not enough to personalize a product or service for millennials, but that’s worth it because this helps in enticing the millennial consumer.

  • eCommerce Product Customization And Personalization is budget-friendly 

Trends are changing day by day, regardless of the industry. Furthermore, you stock a type of product and the next thing you know is it’s out in the market therefore, getting the idea of what customers want is a smart thing to do. Understanding the preferences and developing the products according to customers needs will reduce your efforts and product making cost, it will increase the revenue. 

  • eCommerce Product Customization And Personalization make high-end items look attractive

Customers expect every minute detail of the product according to their preference when he is paying a handsome amount of money on a luxury item. With the help of this feature, customer satisfaction can be achieved and makes the item look more attractive by including features like the color of choice, graphics, etc.

  • Lower return rates 

This feature helps in lowering the return rates and repeating the sales. Furthermore, it is said that the products that consumers are part of are likely to be returned. Furthermore, they have customized the product as you want them. Therefore, it goes without saying that in most cases they are happy with the final product. If product personalization is offered in e-commerce, you can avoid managing returns and their costs. In addition, customers are more attached to personalized products.

  • Helps give your gifts a thoughtful touch 

With the help of eCommerce product customization and personalization, you can add a personal touch to your gift before gifting them to your loved ones. Furthermore, this will transform your routine product into a thoughtful gift! As your online purchases grow, you can dominate the gift product market by providing product customization capabilities.

  • Helps get an additional edge over the competitors 

This feature helps you to get an additional edge over the competitors. When you pay close attention to what customers are customizing in the product, it will make you understand what are they exactly looking for and where are you lacking. This way you can easily analyze the buyer’s preferences as well as their liking and utilize that data to offer the right products to your customers.

  •  Can give tough competition

When you then know what your customer wants, you stay ahead in the competition. Furthermore, when you permit buyers to personalize the product, you attain competitive benefits which help take your business to the next level and stay ahead in the competition. 

  • Online Presence

By offering bespoke products, customers need to buy from your store, not from a regular store. As this process progresses, Google’s ranking will rise and become popular with potential buyers. Thanks to this popularity, you can also dominate the social media platform and use it to generate revenue!

  • Streamlining the Order Process

The traditional way of product personalization was time-consuming as the cycle used to include understanding customers’ requirements, collecting samples, as well as sending them back and forth to the manufacturing team. Furthermore, a time-consuming, as well as tiring process, can be easily avoided when configuring a personalized product online and previewing it on spot is offered to customers.

What are the latest product personalization trends merchants must know?

  • Augmented Reality (AR) and Virtual Reality (VR)

One of the most famous product personalization trends that every other merchant must be aware of is- Augmented Reality and Virtual Reality (AR/VR). This helps transform the entire e-commerce scenario.  These trends help customers to offer the ‘in-store’ experience even remotely. 

Due to Augmented shopping customers remain engaged with brands as well as with the products via digital experiences, and personalize their products virtually. Furthermore, these digital experiences help merchants to offer better and more intuitive shopping experiences as compared to simple web experiences.

Brands that have started using this trend are the most famous denim brand, Levi. Levi’s has announced an array of new digital experiences in association with renowned apps and tech companies. Another reason for opting for this trend was to overcome the Covid-19 social distancing restrictions.

  • Mobile Experience 

If looking for higher revenue and customer engagement than being an eCommerce store owner, you must focus on providing a seamless mobile experience. This is another latest product personalization trend.

As per the studies, mobile e-commerce sales are forecast to reach $3.56 in dollars. Make sure your eCommerce website is mobile-friendly, responsive and the product customization options you make are equally responsive and easy to use on mobile screens. For better and engaging mobile users, it is important.

  • Real-time Display

The traditional way of product customization involves customers filling their customization choices and submitting them. As a result, there was no question of viewing the final mockup of what a product will look like. Because of that, they would not receive what they envisioned at times. As a result, the order returns/replacements would reach a higher level. Hence, it would lead to wastage of both the store owner’s as well as customer’s time. 

Thankfully situation has evolved for the better. Now, customers don’t have to wait for a longer time to get the item at their doorstep. Further, not only they can mention their design specifications, however, even design the product all by themselves in real-time. Thus, they can have a look at the product’s design before the final checkout and can make changes, if required. 

  • Engaging Product Customization Options

Product personalization options have gone higher compared to before due to the emergence of different online product design tools. At present all online print merchants are inculcating premium product customization services for buyers. From the text to images, clipart to even the material and printing process, buyers can choose it all and that too right at their home with a single click. 

  • Visual Search Shopping

Visual Search Shopping, trend famous among some companies. These companies have already embraced visual search technology. Popular companies using this trend are Pinterest, Amazon, Visenze, Set, and Google Lens. 

  • Conversion Rate Optimization Testing

Enhance your conversion rate optimization testing with Artificial Intelligence. For example, Qubit, a personalization software that helps store merchants to personalize content and optimize landing pages. Moreover, it helps in targeting segment customers and enhances conversion rates as well. 

  • Save For Later Feature

Save For Later Features is helpful as it reduces one of the biggest issues in eCommerce, cart abandonment rate. Further, Product Personalization is more than just selecting the product, designing, as well as buying. There are times when the buyer needs more time to design the product before coming to the final design. 

Save for later feature is also beneficial because it ensures that customers don’t have everything to start all over again from scratch in case they 

leave product customization in the middle. With the assistance of Product Personalization, buyers can easily save their progress. All they need to do is save their progress by choosing the option and continue it from where they had left.

Knowband modules to consider 

Knowband offers some of the most efficient modules for different eCommerce platforms, one of them is Product Designer/Customizer for platforms like Prestashop and Opencart.

  1. Prestashop Product Designer/Customizer addon

Prestashop Product Designer/Customizer addon is highly beneficial as it allows adding design customization panels on product pages of any selected products on your website. Furthermore, the addon helps customers to add desired text, images as well as QR codes for a product.

Key features of Prestashop Product Designer/Customizer Addon:

  • Let customers flexibly create their desired product.
  • Allows checking the total price of the customization on the same page. 
  • Settings include font style, color, text size, default images, image positions, taglines, character limits, and pricing.
  • Installation of the module helps gain customer loyalty 
  • Improves sales 

2. Opencart Product customizer extension 

Opencart Product Customizer Extension is another helpful extension for Opencart owners. This encourages customers with the ability to design and shop custom products on your website. Products include T-shirts, mugs, cushions, and more.

Key features of Opencart Product customizer extension:

  • Allows shoppers to customize the product.
  • Customize the product by inserting text, images, and QR codes.
  • Customers can easily design products in their style.
  • View customization cost before finishing final checkout.
  • An efficient way to market your website product according to buyer needs.

Final Thoughts

In case of any concern, feel free to write us at support@knowband.com  Knowband offers efficient post-sales support to buyers along with efficient modules. 

Why hesitate to use Upsell & Cross-sell Strategies for eCommerce Stores?

Upsell and Cross-sell strategies are important for online stores for better sales. The emergence of eCommerce has changed the process of buying and selling. Besides the complexities of modern eCommerce, some selling strategies like Upsell and Cross-sell are still the same. In this blog, we will try to understand the benefits of these Upsell and Cross-sell strategies and other related points.

What is Upselling?

Getting the customer to spend more money than the amount they have planned at the time of the sale process is called Upselling. There are certain ways to do it. Let’s get more clarity on this strategy with the help of an example. 

For instance,

You could offer customers add-ons to the item they are purchasing on the checkout page. In case you are purchasing a subwoofer, you could offer two subwoofers at a 20% discount. Along with that, you can offer an option of gift wrapping the item for an additional fee after all increasing the average order value is what matters the most at the end of the day. 

What is Cross-selling?

According to Shopify, Cross-selling is defined as ” a sales technique that is used to attain a customer to spend more by buying a product related to the one you already bought”.

Upselling and Cross-selling are two different strategies, so don’t get confused. If we define these strategies in simple words then, upselling involves selling an expensive item or upgrade to a customer whereas cross-selling is about offering an additional complimentary product. 

How important are Upsell and Cross-sell strategies for eCommerce?

Upselling and Cross-selling are strategies that offer great benefits, one of them is higher sales. 

  • Upsell and Cross-sell strategies raises customer retention

To solve issues, customers purchase products as well as services leaving aside impulse buys. Although they are aware of the problem, however, might not be aware of the best solution to the problem.  

Upselling or Cross-selling when done right helps buyers find more value than what they were expecting. Further, these strategies can lead to an increase in revenues up to 43% and even improve customer retention. 

  • Upselling and cross-selling increase average order value as well as lifetime value

Cross-selling and upselling increase your average order value. These strategies even help in creating revenue and profit at a very low incremental cost. 

As per the marketing metric study reports, the probability of selling to an existing customer is 60-70%. Furthermore, the chances of selling a new prospect are 5-20%. Moreover, upselling to customers who are already existing is an extremely cost-efficient way to increase lifetime value.

Knowband modules that can help in upselling and cross-selling

  • Related Products Module

Related Products Module permit store admin to showcase the related product items depending upon the product items that are available in the cart. Furthermore, Knowband offers the module for different eCommerce platforms that are listed below.

Prestashop- https://www.knowband.com/prestashop-automatic-related-product?search=Related%20products

Opencart- https://www.knowband.com/opencart-automatic-related-product?search=Related%20products

Magento– https://www.knowband.com/magento-automatic-related-products?search=Related%20products

  • Gift the Product

Gift the Product is another great way of attracting more customers and increasing sales. This module makes your customers feel special by providing them a gift while they are completing checkout and the most essential thing is, gift of the buyer depends upon the total cart value.  Platforms of which Knowband offers this module listed below.

Knowband provides Gift the product module for different eCommerce platforms. 

Prestashop– https://www.knowband.com/prestashop-gift-the-product?search=Gift%20the%20product

Opencart– https://www.knowband.com/opencart-gift-the-product?search=Gift%20the%20product

  • Gift card

Gift cards are similar to prepaid debit cards with money for future usage. Furthermore, Gift cards used in both ways- online and in person. Moreover, there are eCommerce platforms that offer Gift cards on their eCommerce store with fixed as well as custom amount options. 

Prestashop: https://www.knowband.com/prestashop-gift-card?search=Gift%20cards

Opencart: https://www.knowband.com/opencart-gift-card?search=Gift%20cards

Magento 2: https://www.knowband.com/magento-2-gift-card?search=Gift%20cards

Magento: https://www.knowband.com/magento-gift-card?search=Gift%20cards 

Final Thoughts on Upsell and Cross-sell strategies

Before wrapping up, there are a few tips that we would like to share with you. The first tip, use Cross-selling more on the checkout page. This way customers can tap into impulse buying. The second tip, avoid bombarding customers with too many choices as this can distract them and they will end up abandoning their cart. 

In case you find any issue with above mentioned Knowband modules, feel free to write us at support@knowband.com. Along with efficient modules, Knowband provides efficient post-sales support to the customers. Moreover, we are available 24*7 to resolve your queries. 

Benefits of Selling on Multi-Vendor Marketplace

If you have been selling online for a long and now if you want to take your business to new heights of success, why aren’t you thinking of a multi-vendor marketplace? Converting your store into a multi-vendor marketplace is not only beneficial for your business but your budget as well because you don’t have to invest too much. 

According to research, 95 percent of online customers have made a purchase on one of the markets, 31 percent of eCommerce shoppers making their first purchase prefer to do so, and 54 percent of online purchasers think marketplace purchasing has changed the way they shop.

Why you should start your own multi-vendor eCommerce store?

The key to success in any business is Innovation. Furthermore, the multi-seller model comes with several benefits over a regular online store. 

  • You can sell a variety of products

A multi-vendor eCommerce store gives you the freedom to add any number of vendors to your store. These vendors can have their inventory. As a result, your store will come close to the physical world marketplace, a place where various vendors can provide a huge variety of products to the customers. 

  • Streamlined And Smooth Operations

It’s all about optimizing processes to manage as well as distribute things as quickly as possible when running an online store. Further, Individual vendors manage inventories, introduce new products, as well as provide product catalog updates when you turn your online store into a multi-vendor marketplace. As a result, activities run smoothly and without hiccups, and the burden of management is shared among various actors. Also, you can simply relax, even think about how to improve your operations as well as expand your business.

  • Budget-friendly

Having an online marketplace can significantly reduce the cost of managing the multiple teams required to keep the inventory side of the business running well. Furthermore, you can concentrate only on your sales and customer service staff. Moreover, this division of labor not only reduces prices but also improves efficiency and service quality on your multi-vendor e-commerce store.

  • You get more control

Selling on a multi-vendor marketplace comes with lesser responsibility as well as more control. Furthermore, store merchant of an online marketplace gets complete control as well as the authority of choosing, allowing as well as restricting or rejecting any vendor. Once a vendor is listed on your multi-vendor marketplace, the vendor is also responsible for order fulfillment. Further, this relieves the administrator of several obligations while allowing him to continue to monitor and assist suppliers with the fulfillment process.

Multi-vendor marketplace modules offered by Knowband

Prestashop Marketplace Addon

For Prestashop owners, Knowband offers Prestashop Marketplace addon which is beneficial for Prestashop store merchants as it helps in creating their marketplace. Further, the module allows multiple sellers to sell their products.

Key features of PrestaShop Marketplace module:

  • The module allows managing sellers.
  • Prestashop Marketplace module offers an approval configuration feature.
  • Allows managing the commission from the sellers.
  • For notification, the addon can customize templates.
  • Module is compatible with  PrestaShop Mobile App for Multi-Vendor Marketplace.

PrestaShop Multi-Vendor Marketplace Gold Plan

PrestaShop Multi-Vendor Marketplace Gold Plan launched by Knowband for e-store owners. Further, this plan includes various modules. Including Marketplace CSV import/export plugin, Marketplace Customer-Seller Ticket Addon, Marketplace Deal Manager module, etc. Furthermore, the plan permit owners to create a fully-functional marketplace similar to Amazon.

Key features of Prestashop Multi-Vendor Marketplace Gold Plan:

  • Provide basic features of the PrestaShop Marketplace module as well as other features of other supportive marketplace modules. 
  • Via CSV, it allows bulk uploading of the products for the sellers.
  • To resolve queries, it offers seller customer ticket systems.
  • Allows sellers to run deals as well as discounts for their items with the help of deal managers.
  • Allows sellers to customize the invoice for better branding with the seller invoice module.

OpenCart Marketplace extension

Opencart Marketplace Extension offered by Knowband is capable of transforming your single-vendor website into a fully-functional marketplace swiftly. Further, with the assistance of a multi-vendor marketplace module, store merchants can build a marketplace similar to Amazon, eBay, etc. This even helps multiple sellers to sell their items on the marketplace.

Key features of Opencart Marketplace Extension:

  • Opencart’s Multi-vendor marketplace’s new admin interface makes seller management effortless.
  • Makes commission management effortless for the store admin.
  • Offers email templates customization for all the notifications.
  • With a button click, the product as well as category management can be done.
  • Compatible with  Opencart mobile app builder plugin. 

Magento 2 Marketplace addon

Magento 2 Marketplace addon provided by Knowband helps Magento 2 store owners to build their own marketplace. Further, the addon permits various sellers to sell their items.

Key features of Magento 2 marketplace:

  • Magento 2 marketplace helps manage sellers.
  • Addon provides approval configuration.
  • Helps in managing the commission from the sellers.
  • Helps in product management.
  • Offers management of the orders without any hassle.
  • Offers multi-language functionality.
  • Compatible with Magento 2 Mobile App Builder.

Magento Marketplace Addon

Magento Marketplace Addon is a KnowBand extension that allows Magento store owners to create their own marketplace where numerous merchants can sell their products.

Key features of Magento marketplace:

  • Manage sellers
  • Approval configuration
  • Manage the commission from the sellers
  • Customized e-mail templates for notification
  • Product management
  • Compatible with Magento Mobile App for Multi-Vendor Marketplace.

If you face any difficulty in any of the above modules, hence feel free to write us at support@knowband.com

Benefits of Cash on Delivery (COD) When Shopping Online

COD stands for Cash on Delivery, the most familiar word we see while we shop. Cash on Delivery means the customer will pay the amount of the package or product he/she ordered after he/she received it. Now the biggest question is, how beneficial is Cash on Delivery to eCommerce? 

Benefits of Cash on Delivery

You might have enough cash on hand or perhaps a credit card to pay for your item right away. Why, therefore, do online and offline retailers offer payment upon delivery as a payment option? As I previously stated, some stores or enterprises want to increase their business by providing COD options. However, there are several advantages for you as well.

  • You can check your order before payment

Cash on Delivery is beneficial because it lets the customer get assured of the product he/she received. In case the product they order isn’t the correct one, the money will be in their hands. No more complaining about the product and asking for a refund.

COD gives you the freedom of buying the product from somewhere else in case you find the quality of the item inappropriate. Furthermore, you don’t lose anything if the order is messed up for whatever reason. You also don’t have to wait for the merchant to refund your money or force you to accept a substitute instead of canceling the order entirely.

  • Payments security 

As a person, I prefer going with the COD option. In case you are purchasing something from online sellers such as  Facebook Marketplace, Etsy, or Shopify, availing of COD facilities is always better. 

Though there is nothing wrong with these platforms, it’s just their online payment systems might not be as secure as one would desire. Furthermore, I have come across online marketplaces, in some cases, as a marketplace they only accept payments only from a specific payment portal or app for their orders. 

Therefore, it’s better to go with the cash on delivery option because then you don’t need to download another mobile wallet or app just to pay for a single order. 

  • You have time for getting cash 

Cash on Delivery gives you the freedom to cancel the order when you are out of cash. There must be times when you ordered something and you ran out of money, though such situations are rare but they’re not uncommon. There may be moments when our resources, particularly money, will be stretched thin. COD allows us a much-needed break in these situations, allowing us to arrange for the money or reconsider the order. 

Cash on Delivery Modules offered by Knowband

  • Prestashop Cash on Delivery with fee addon

Prestashop Cash On Delivery with fee add-on offered by Knowband permitting the Prestashop store admin to offer the option of cash on delivery to all their online clients. Furthermore, with the help of this add-on admin can now encourage customers to finish their order regardless of whether they want to go via the entire process of online payment. This module even permits eCommerce merchants to fix the terms and conditions and even fees for the COD.

Features of Prestashop Cash on Delivery with fee addon 

  • Allows store admin to provide the COD option to their clients with an additional fee
  • Addon allows the admin to charge a fee for the cash on delivery option which can be managed from the back-end.
  • Without sharing the bank details customers can shop from the site.
  • Boosts overall conversion of the website.
  • Increases the entire revenue of the website.

  • OpenCart Cash on Delivery with Fees extension

Keeping the requirement of COD, Knowband has offered OpenCart Cash on Delivery with Fees extension for Opencart merchants. This extension helps in eliminating the payment dependency on shopping cards. Moreover, it offers custom COD functionality to the customers. Customers can flexibly opt for cash on delivery payment during any product purchases from the store with this OpenCart extension.

Key features of OpenCart Cash on Delivery with Fees extension:

  • Permit COD option for items at your eCommerce store with an additional charge.
  • Allow clients to pay for their orders using the cash on delivery module for an additional cost.
  • With the OpenCart Cash on the Delivery plugin, you can add your payment gateway to your site so that clients can make purchases without having to provide their credit card information.
  • Create several COD profiles for different order quantities and shipping types.
  • With the COD option, the OpenCart Cash on Delivery module charges your customers a flat or percentage cost.

In case you find any trouble with the above module, feel free to write us at support@knowband.com

The importance of age verification for online businesses

Daily transactions are taking place online because of which young people can shop for products has become easier for them. Furthermore, young people can have access to services and age-restricted content. For the safer side, online businesses include basic age checks such as ‘tick boxes’ for users. It is the customer’s responsibility to be truthful to affirm that they are old enough to buy products and access services.

One of the biggest reasons for online businesses to go for this feature is because it can save our younger generation. Furthermore, it’s unreliable and can even lead to children accessing damaging products as well as the content. Online businesses should recognize the necessity of the feature similar to real-world’s retail stores and gaming establishments.

In this blog, we will discuss the importance of age verification, especially for online businesses.

Benefit 1: It helps filter visitors

This feature helps owners to filter the visitors. Owners can get to know or filter eligible visitors for their products. Furthermore, once the visitor validates the age, they are informed that the content is restricted to those of a certain age. As a result, knowing the fact the content is inappropriate, a wise teen shall leave the store.

Benefit 2: Comply with the law

If you sell things, supposed to be purchased by people over a certain age, having an age verification method is a must. This is permissible under the law. Furthermore, failure to comply with the age verification system may result in legal consequences, including jail.

Benefit 3: Prevent minors

With the assistance of this feature, e-merchant can keep minors away from their store. Hence, you can stop children from getting exposed to inappropriate goods online. Also, they will not have a bad effect on their mentality. With the increase in Internet users, age verification is mandatory.

Does Knowband offer Age Verification Module for every platform?

Yes. Whether you use Magneto for building up your eCommerce store or Opencart or Prestashop, Knowband has developed the Age Verification module for every platform. With the help of these modules, you can keep away underage users from exploring explicit content. 

Age Verification Prestashop Addon

Prestashop store owners with explicit products on the store must use Age Verification Prestashop Addon. This add-on helps merchants to hide their products from customers they want. In simple words, with this addon, Prestashop owners can display these products to specific customers under a certain age.

Features:

  • Enables a popup on the website for age verification.
  • The module even provides a user-friendly interface.
  • Easy to Install.
  • Allows designing the entire popup and even customizing it. 
  • From images to easy to change the popup text, font, background color, and verification text, etc. everything can be modified.

OpenCart verification extension

To showcase an age verification popup on the website’s front-end, Knowband offers an age verification module for Opencart owners. Furthermore, store visitors must enter their age and if they are 18+, they can access the store. 

Features:

  • Allows admin to restrict online visitors to enter their age for accessing the store content.
  • Displays an age verification popup on the website once the age of the user gets confirmed.
  • From the admin interface, the admin can enable as well as disable the DOB field.
  • Permit setting age verification popup title as well as description in multiple dialects.

Magento age verification module

Implementing the Magento age verification module on your eCommerce site asks the visitors to verify their age for accessing the site products. Furthermore, the module requires the store visitors to verify their age as well as agree to specific rules as well as conditions. Once you agree to these rules and conditions, you can browse the website. 

Features:

  • Displays an age verification popup on the frontend.
  • Asks visitors to mention their age and to access the website, ask the visitor to agree with the terms and conditions.
  • Admin can pick themes for the age verification popup, displayed randomly to the visitor. 
  • Allows admin to enable/disable DOB field on the website front. 
  • Allows the merchant to set the title for the verification popup window.

Along with such efficient modules for different platforms, Knowband offers post-sales support. Hence, feel free to write us at support@knowband.com

Abandoned Cart Email Best Practices to Win Back Shoppers

An increase in abandoned cart rates can have a negative impact on your business. Usually, an abandoned cart happens when the client adds an item to their cart as well as does not purchase it. For instance, the client may want to purchase, however, the high shipping cost does let him or her do that. As a result, this leads to cart abandonment.

What is the reason behind the high cart abandonment rate?

The reasons that can cause a high cart abandonment rate are listed below:

  • Lack of trust

One of the biggest drawbacks of an online store is that you cannot hold your product physically. Moreover, you can identify the quality of the product you are purchasing. Furthermore, shoppers cannot try them as they hand over their hard-earned cash. Hence, this situation has somewhere led to an equal increase in fraudulent activity. If you can’t get your online shoppers or store visitors to trust your business, they are likely to abandon their carts.

  • Unexpected shipping costs

Another common reason for users abandoning the cart is higher or unexpected shipping costs. This has to do with something called price shock i.e. learning about hidden costs. For instance shipping, taxes, and other fees, etc. However, there is a way of minimizing price shock, a very good way and that is displaying shipping costs on product pages. This also creates transparency between your store as well as customers. Moreover, this does not lead to abandoning carts because they don’t have to face unexpected costs that have been added to the checkout process. 

  • Pricing

Online shoppers are a very picky bunch. The word picky means liking specific things and are difficult to please. Furthermore, online shoppers can and will compare your prices with just a click of a few buttons. Buyers can compare prices with their competitors. And if they find a special deal elsewhere, in no time they will purchase it. 

Like we mentioned before, shipping rates, import taxes, as well as unforeseen costs can lead to a price shock situation that can again give birth to the situation of cart abandonment.

How to solve cart abandoned rate issues?

Being a store merchant you need to look for different ways for solving cart abandoned rates. If we talk about solving the trust issues, being a merchant you need to use high-quality images, good copywriting, and need to go for lots and lots of social proof. You can even display social proof on your website. 

Another solution is, using Knowband abandoned cart modules which can do all the work needed to solve this problem for you. And according to us, using Knowband plugins is the best solution.

Why Knowband?

Knowband is known for providing efficient plugins for different eCommerce platforms. Including Prestashop, Opencart, WooCommerce, and Shopify. Keeping the requirements, Knowband offers plugins for enhancing the functionality of your store.

Knowband modules for resolving abandoned cart issues

Module 1: Prestashop Abandoned Cart Addon

Store owners having their eCommerce store on Prestashop can opt for Prestashop Abandoned cart addon. By regular email follow-up, the module helps merchants to convert these abandoned carts into sales. Furthermore, the module is very effective when it’s about reducing shopping cart abandonment.

Features:

  1. Analyzes the behavior of the online shoppers as well as tracks as well as marks the abandoned carts on the online store.
  2. Permit admin to modify the follow-up email templates.
  3. Allows the merchant to create new templates as many as he/she wants from the admin interface.
  4. Offers discounted and non-discounted email templates.
  5. Allows admin to highlight an attractive discount and coupon code in the email.

Module 2: Magento 2 Cart Serial Reminder

Want to recover all the customer’s forgotten carts? Magento 2 Abandoned cart extension by Knowband helps you with that. The module even allows your customer to finish their order by clicking the cart link in the reminder email. Furthermore, Magento 2 abandoned cart reminder encourages the consumer to return to the store to simply complete their pending checkout.

Features:

  1. Automatically sends reminder notifications to the customer who forgot to complete checkout successfully.
  2. Allows creating unlimited email templates for customers according to the conditions of their abandoned cart.
  3. Tracks pending or abandoned carts on the store after customers add a product in their cart and exit.
  4. Helps scheduling the timing of Cart Serial Reminders from the backend.
  5. Offers flexibility to send a custom email notification to customers.
  6. Offers flexibility to send customized email notifications to customers with or without discount coupons.

Module 3: OpenCart Abandoned Cart extension

With the assistance of the OpenCart Reduce Abandoned cart extension, merchants can significantly see the reduction in your shopping cart abandonment rate. Moreover, by sending reminder emails, you can follow up with those prospects who have abandoned their shopping cart because they were unable to complete their transaction.

Features:

  1. Helps merchants to track and recover abandoned carts on their site.
  2. With regular email follow-ups, convert abandoned cart users into customers.
  3. Allows admin to analyze the cart of the store visitors as well as send them reminders via email.
  4. Reduces cart abandonment rate.
  5. Boost entire conversions on the store.

Module 4: Magento Abandoned Cart Extension

Magento Abandoned Cart Extension permits the admin to make use of cart details and then convert them into leads. Furthermore, this helps in reducing the abandoned cart rate on the website as well as increase the conversions.

Features:

  1. Tracks store visitors who save the product in their cart as well as leave the site without placing the order.
  2. Cron can be used to refresh the list of abandoned carts in the Magento abandoned cart notifications module’s backend.
  3. Allows admin to track incomplete orders.
  4. Send reminders to the customers.
  5. Allows admin to send offers discounts or even send reminders without any discounts.

Final Thought

So, when you have modules that can make your work easier as well as offer great results, it’s time to install them and get the benefits. 

What are different ways of reducing Post-Holiday Returns?

It is very essential to reduce post-holiday returns. Industry, sales channel, product type, and how to return data are collected and counted all affecting return rates. Further, the younger customers are driving the trend according to the reports. The reason is, they see internet purchases as rentals. Moreover, returns might rapidly undo your holiday success if you don’t account for them and discover:

  1. Sales are lower than expected
  2. Converted fewer clients than the originally
  3. Compared to sales cost and profit margins, sales cost is higher and profit margins are lower.

Therefore, in this blog, we will be discussing ways of reducing holiday returns and automating the returns process. However, before that, we will understand why it’s important to reduce the returns?

Why it’s important to reduce the returns?

The first step is to analyze why do people are returning products as this will give you valuable insights and even make you understand the real problem. Furthermore, it is to everyone’s best advantage to reduce the number of returns you receive. 

You might not be aware but lesser returns can save a lot of money on replacement items, shipping, as well as other factors. Moreover, it provides a better as well as efficient customer experience which is again good for eCommerce business. As a result, trust is created between your business and potential buyers.  

Henceforth, keeping the rate of return lower can result in better business. 

What are the ways of reducing returns?

  • Begin with quality control

The first way that helps in reducing post-holiday returns is “Begining with quality control”. Furthermore, 23% of returns happen as companies ship an incorrect item. Mis-ship happens usually when businesses grow.

Being a small retailer, you can wrap as well as send every order. It would be great if you double-check the order before shipping. When you adopt a hands-on approach, it’s easy to ensure that shipments are proper. Whereas larger businesses can opt for automation that can help you in resolving the issues. Furthermore, the Inventory management software includes a warehouse management feature that helps in reducing the number of returns your receive. 

  • High-Quality Photos

High-quality photos can even help in reducing post-holiday returns. Furthermore, such photos help customers understand the product better. Make sure you take pictures from different angles to make customers understand each feature of the product. 

In case you are not good at photography, feel free to hire a professional photographer. Money spent on getting good pictures will pay for itself with a reduced return rate. 

  • Better Product Descriptions

Writing better product descriptions can help customers understand the product well. Speaking about better product descriptions, make sure you include everything about the product. For example, if you have been selling furniture, make sure your product descriptions consist of measurement of the product, color, and material. This way customers can decide better and this will create transparency which is liked by customers a lot. 

  • Represent Sizing Correctly

Products that do not fit are one of the most common reasons for returns in the apparel industry. Because online buyers can’t try on garments before buying them, it’s understandable that products be returned because they don’t fit.

With the assistance of resources like size software and sizing charts, you may limit the number of returns you receive due to sizing concerns.

Knowband Modules assist in reducing post-holiday returns

Knowband, known as an eCommerce solution provider and module development company. Furthermore, Knowband has earned a reputation for offering efficient development services and post-sales support. Moreover, it offers a boost to your business by offering best-in-class plugins for different eCommerce platforms such as Magento, Prestashop, OpenCart, Shopify, and others. 

Knowband even offers some great modules for reducing post-holiday returns as well as reading the specifications of these modules helps in reducing the chances of return.

Module 1: Product size chart

The product size chart module helps in reducing post-holiday returns. Knowband offers this module for different eCommerce platforms such as:

Prestashop Addons

Magento 2 ® Extensions

Magento ® Extensions

Opencart Extension

Module 2: Product Video

The product video module is highly beneficial for eCommerce businesses. This helps customers to understand the product better. As a result, the return chances get reduced. Knowband even offers the module for different eCommerce platforms:

Magento 2 ® Extensions

Magento ® Extensions

OpenCart Extensions

Prestashop Addons

Module 3: Gift Card

Digital Gift Cards are a blessing for eCommerce stores. These enable customers to purchase accordingly from the specific store. Gift cards even provide freedom to permit them to purchase what they need. Furthermore, this offers the satisfaction of having gifted well.

PrestaShop Addons

Opencart Extensions

Magento 2 ® Extensions

Magento ® Extensions

Module 4: Product Review

Product review also helps customers make decisions better and feel more confident. Furthermore, the more reviews you have, the more confident a customer is that they’re making the right choice. Reviews can also assist a store’s internet visibility.

Product Review Reminder And Incentives – Prestashop Addons

Review Reminder And Incentives – Magento 2 ® Extensions

Review Reminder And Incentives – Magento ® Extensions

Final Note

Analyzing as well as testing your approach to returns and ways of measuring up to your peers is a great way of generating a return on your post-holiday returns. Along with that, another way of generating a return on post-holiday returns is by utilizing these modules.

In case you face trouble, feel free to write us at support@knowband.com