According to a report by Pew Research Center, it is revealed that almost 93% of the teens aged between 12–17 have access to the Internet. With such huge numbers of teens going online on a regular basis, online businesses have started taking the responsibility to prevent children from using any service or content that contains explicit content by setting up the age verification process on their website. Online age verification is important to restrict the underage from browsing the age-restricted content and prevent any law-breaking.
The easy access to age-restricted content by children has become a major concern for parents, teachers, e-retailers. There are many e-commerce platforms that deal with alcohol selling, tobacco selling. If a minor gets access to such websites/stores, it can create serious problems.
By enforcing the Age-verification set up on the web store, online retailers can prevent children from accessing the explicit content or purchasing products that are meant for adults. It would help in keeping away the underage from such stores.
Hence, it becomes a concern for the site owners to inform the visitors about the site content prior to their access. Most of the time, if a site owner has some explicit content or sells products that are age oriented, then, restricting the entry of visitors under a certain age is inevitable. It would help the visitors to learn about the content and products offered by the seller and they can redirect them accordingly.
If your eCommerce store contains any explicit content that you wish to display to people of a certain age only, you can try out the Age Verification module by Knowband. This module presents an age verification popup as soon as a visitor enters your store and asks them to confirm their age. Only after the age entered is found suitable to browse the store, the permission is granted. Knowband offers the Age verification module for Prestashop, OpenCart and Magento eCommerce platforms. Do visit to check their complete features and benefits.
In this article, I have listed out the top 3 reasons why age verification is important for your online business.
By setting up the Age verification process on your online store, you can filter out the eligible visitors for your products… When visitors are asked to confirm their age, it gives a clear message that the content they are trying to view is age-restricted. A wise teen would understand this and leave your store.
If you deal with products that are meant to be specifically brought by people above a specific age, then you must have the age verification process on your store. This is in accordance with the law. Failing to follow the age verification system can result in legal penalties, worse can be imprisonment.
With a high rise in Internet users, it is the duty of e-merchants to keep minors away from their store, if it contains adult products. Children having access to inappropriate goods online can have a bad effect on their mentality, which can become even worse in the future. This is why age verification becomes mandatory today.
The immediate need to inform the visitors about the site content and product is an important factor as far as internet safety is concerned. Online businesses that contain explicit content but not following the age verification process on their store can find them in big trouble for allowing underage, access to age-restricted content. It will not only create law-related problems but would also damage the reputation of your store. Moreover, you can even be fined a penalty.