Tag: RTL support

How can a Mobile App help Rekindle the UX of a eCommerce Store?

There have been a significant change in the behavior of the online shoppers. The shift in the preference from the desktop to the handheld devices is one the trend that has compelled the eCommerce websites to upgrade their store into a much feasible option for the customers. With the growing popularity of the mobile phones in the last decade, it has become one of the most common mode of communication among the people. In order to target the right audience, the web store owner needs to opt method that would help them to reach out to maximum number of customers and at the same time also provide them convenience to make purchases. This is the reason why going from eCommerce to mCommerce is a must for the e-merchants. The aim to retain maximum number of customers to the web store is highly fulfilled by using the mobile app for accessing the web store.

Thus, the situation demands for a mobile app in order to keep the growth of the web store maintained. A mobile app also makes sure that the customers need not to put extra efforts in order to reach out to the desktop site and make a purchase. The mobile apps are portable and highly reachable which makes it a better approach for the web store to market ad at the same time an easy way for the customers to shop.

Discussed below are some of the important aspect that must be incorporated in a mobile app for better results.

1. Market development along popular platform

The mobile app is going to be popular only if the store makes a proper and refined strategy before deciding to launch the app. The trend in the market and the popularity of different platforms must be taken into consideration. If we take a look at the records, then, we can realize that there is a rise in the number of iOS users. It has seen a tremendous rise and with the coming time, they are more likely to grow. Hence, proper research must be done in order to target the right customer base. Extra effort must be put to study the market trend and customer behavior. The analysis result can, then, be incorporated in the mobile apps effortlessly with the help of mobile app builder for Android and iOS. It helps the store owners to convert their website into a complete mobile app on a button click. There are plugins available for different eCommerce platforms such as Prestashop, Magento, OpenCart, Magento 2, WooCommerce and others.

2. Availability of interactive features

In order to make the mobile app more engaging the web store needs to provide it with interactive features. The better features incorporated makes the mobile app more engaging for the customers. Thus, the web store must try to make mobile app more interactive. The easy checkin and checkout options along with simple and uncluttered navigation is inevitable if you want to ensure customer retention. Along with this, the options of wish list, order tracking, and multiple payment, as well as shipping choices, are other features that you make m-commerce a success for the online vendors.

3. Better browsing with different options

The web store must try to make browsing in the mobile app more easily. The customers prefer to use a mobile app because they want to access the web store without going to desktop sites, therefore, they want easy and better navigation. Thus the mobile app must be oriented towards fulfilling the customer’s requirements. Some of the features that would help the customers in better navigation of the web store would be social login and instant delivery options. These type of features makes sure that the customers don’t need to invest a bunch load of their time in making decisions about entering or checking out the web store instead can browse the web store.

4. Multiple language support

One of the important things that the web store needs to keep in mind would be that if they want to target the customers than they need to aim for bigger targets. In order to be able to do so, the mobile app must be multi-lingual so that it can be accessed by the people over a large portion in the eCommerce community. The web store must follow the policy of making it large by targeting the large. The multilingual mobile app helps people from different ethnicity to connect with the web store and make better sales on the products to worldwide customers.

5. Simple re-marketing features

The concept of promotional marketing is too mainstream. In recent times, the customers have stopped to give a separate concern to check for the growth of the marketing of mobile apps. Therefore, the mobile app must be able to promote itself while the customers are browsing the web store using the mobile app. The mobile app must be covered with various features such as deals and sales section where the customers can avail various offers depending upon timely interval. This type of features helps in making better customers for the web store and the customers are likely to make use of the mobile app in order to make a purchase.

6. Custom Design Options

Your app home screen is the soul of your app. You must try to keep it interactive and uncluttered in every way possible. KnowBand understood this concern and brought flexible home screen in eCommerce mobile app. The store admin gets the complete designing access in the module backend with multiple attributes and elements. The complete mobile app layout can be simply changed with captivating themes and font styles.

The eCommerce Mobile App Builder permits the store admin to create the various home screen layouts for multiple events and coming occasions. All the pre-saved layouts can be used further whenever required.

Over to You

The web store must be concerned about developing a mobile app that is capable of delivering the best for the customers. The mobile app highly affects the growth of the web store and if properly delivered the mobile app will surely help the eCommerce store owners to make a better profit. The mobile app also helps the web store to reach out to a maximum number of customers and make better conversions in the web store.

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RTL (Right to Left) Language Support for Mobile Apps – The need of the hour?

The inclusion of mobile apps in order to promote the eCommerce store has proved its worth. Most of the web store owners have already started to use mobile apps in order to promote the store. The mobile apps provide a better and clear insight of the services delivered by the web store. The apps are easy to access and at the same time they make the concept of online shopping easier for both the seller and the customers. The popularity of smartphone usage and urge of the online shoppers to get everything then and there has added to the need of the merchants to upgrade their businesses on the mobile platform.

At the same time in the current era of globalization, an eCommerce store would like to go global in order to collect better revenues. In order to do that, various new options and features must be incorporated to the mobile app, to ensure the success. The web stores must be ready to tackle all sorts of situations that they are likely to face in different regions. One of the biggest challenges faced by the online companies while catering their customers globally is the Language Barrier. English cannot be used as a mode of interaction in the various regions.

How RTL languages can help you in targeting Middle-Eastern Countries?

The Middle Eastern retail market is growing rapidly in the past few years along with mobile commerce. As to believe a report by Statista, revenue in the eCommerce market amounts to US$20,744m in 2019. This makes it a compulsion to grab this opportunity.

In order to target the audience from these countries, you need to curb out the language barrier. Your Mobile App could easily do the task for you. All you need to do is to just go for such eCommerce mobile app solution for your online store which fully supports these Right to Left languages.

Thus, being multi-lingual is one of the biggest necessity of m-commerce. The eCommerce mobile apps must support the multi-lingual feature. One of an inevitable language issues faced by companies operating globally is RTL support. There are countries that use language like Arabic, Hebrew, Urdu and other that runs in RTL format. So, it becomes necessary for the web stores to provide this particular feature in the mobile applications.

Let us throw a brief light specifically on the concept of RTL support. What exactly is it and its advantages to the online companies.

What is RTL?

RTL stands for Right to Left. It is one of the format of writing where the words start from right and ends towards left. Since the users of these languages make a huge customer base, the mobile commerce ecosystem cannot flourish without taking them into consideration. With the help of RTL support feature in mobile app, you may easily run the app in following languages:

  • Arabic
  • Urdu
  • Hebrew
  • Dhivehi/Maldivian
  • Kurdish (Sorani)
  • Persian/Farsi
  • Aramaic
  • Azeri and many others

How can the RTL support help?

It won’t be wrong to state that keeping your business at an arm distance from the target audience is the need of the hour. In order to stay ahead of competition, you need to ease out the shopping experience of the customers. Listed below are some of the ways in which this functionality helps the online merchants.

Better Customer Interaction

The immediate advantages of using RTL system to a web store may include better interaction of the customers from a particular region. The righteous quote, “Language removes all barriers” apply here too. The customers from these regions are able to read the contents of the web store in a much better and focused way. It helps them clear their thoughts about particular product provided by the app and helping the seller in making more sales.

 

Skyrocket your conversions

Most of the countries do not follow the general trend of English. For instance, Saudi Arabia is a hub for growing all the business and new ideas. Any web store wouldn’t want to keep themselves out of these region. The fact is that almost 90% of Saudi Arabian interact using Arabic. Thus, the concept of including RTL and LTR multi-lingual support features in your mobile app is a must if you wish your web store to grow and prosper regardless of the culture and language barrier.

Build an app for your oversees clients

English is definitely a universal language, but in today’s cut-throat competition, just sticking to one language is not enough. With the increasing market penetration of internet, even the countries that are not well-versed with this language can offer you a huge chunk of the customer base. Countries that use right-to-left writing style can be your prospective market. Having RTL support can help you build an intuitive eCommerce mobile app for the international client. Moreover, by offering the products in their native language, you can create a strong customer relationships as well.

Boost the app’s authority

Every user will evaluate your eCommerce mobile app on the basis of features that you offer. When almost every app is offering the same features and similar kind of products to some extent, finding the contents in their native language will definitely delight them. Depending on how well you’ve structured your content, the RTL support can definitely give your eCommerce mobile app a competitive edge.

Optimized UI

Just like any other language, RTL language does have their own user base. The people using these languages is vast and ignoring them will definitely cost you some easy conversions. Hence, the eCommerce store owners need to include this as one of the features in their mobile apps. It helps the customers to make a better purchase and at the same time the seller could reach out to potential buyers with minimal efforts.

Over to You

eCommerce mobile apps are the latest trends which are here to stay. Therefore, online merchants must try to make the web store more interactive and supportive by providing various features and innovative idea in mobile apps. Not only it provides convenience to the customers in making a purchase but also ensures the seller that the customers are able to connect them in a much better and organized manner to the web store.
Knowband offers a surefire way to take incorporate this functionality in your business. Our eCommerce Mobile App Builder offers an effortless way to tap the larger audience globally with the multi-lingual and RTL support. All the eCommerce store owners on PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, Shopify platform can easily go mobile and target the worldwide mobile shoppers irrespective of all sorts of language differences.