Prestashop Exit Popup Module Archives - Knowband Blog

Online businesses are thriving on the support of mobile devices. This is one of the biggest hacks that need to be taken care of for all over the world for business expansion and growth opportunities. Since the reliance of the online shoppers on mobile devices is increasing and the purchasing behavior of online shoppers have changed drastically, the key to success for SMEs is to stay in sync with the market trends. The number of online purchases has risen tremendously through mobile devices rather than desktops or laptops. Hence, it won’t be wrong to state that the mobile apps are one of the aspects that require close consideration of the online store owners.

Some of the crucial facts that explain the importance of a mobile app for an eCommerce store is listed below:

The rate of global mobile app downloads is expected to reach up to 284 billion by the year 2020. The revenue generated by mobile apps were estimated to surge $51 billion in the year 2016. Hence, the potential that this market has got in the future is huge.
Google Play is expected to reach the mark of 166 billion along with the market share of iOS which will rise to the level of 35.2 billion, in terms of the number of apps available on these stores.

Having discussed these startling statistical figures, it is clear that the significance of mobile applications on the online businesses cannot be ignored. This is especially inevitable when you have a Startup or if you own a small business with a limited customer base.

If you one such businessman, but you are still not active in the direction of mobile app development, you will have to bear the harsh business consequences. Listed below are some of the importance of mobile apps in a virtual environment, especially for small businesses that may bring your attention to this aspect.

Helps in boosting the brand awareness

With a surge in the reliance of handheld devices globally, the mobile applications provide higher chances of reaching out to their targeted customers. Moreover, there has been a significant increase use of mobile devices for doing online searches. As per a survey, 45% of the online purchases are done by mobile devices. While the mobile responsive websites are one of an alternative, it may even fail to enhance the customer experience. Hence, a mobile app can help you get a deeper reach among your targeted customers. Whether you have an eCommerce store on Prestashop, OpenCart or Magento, having a mobile app for your store is just a matter of moments. Mobile App Builder plugin from Knowband store offers an easy way to take your online store to the mobile devices. The apps so created are compatible with all the devices. Hence, with a greater reach and better user experience, you can effortlessly boost your brand awareness and image ultimately.

Better way to stay in touch with your target audience

In the competitive scenario, staying in the good books of your customer is the key. Moreover, with so many options to choose from, the chances of being forgotten by your customers is more likely. Hence, you need to stay at an arms distance to your prospective customers. Mobile apps are one of the ways to achieve this milestone. Considering the challenges experienced by customers while shopping online, mobile applications offer a better user experience. The expectation of the online shoppers of getting everything then and there is increasing at a greater pace. Hence, the chances that they would open up a desktop and then browse your store is less likely. The app can keep you just a click away from the lead. Moreover, the options of push notification is another way that can keep your customers reminded about the activities and deals that you are running on your store.

Enhances geo-targeting

Location-based services are in demand for the past couple of years. With the introduction and popularity of Voice searches, the search queries of online shoppers are changing. They now search for solutions instead of keywords. Earlier the query for a Chinese Restaurant was ‘Best Chinese Restaurant’, and others. However, now it has changed to ‘Chinese Restaurant near me’ or ‘Where can I find a Chinese Restaurant nearby?’. Hence, for a start-up and small business to have an edge over the big players of the industry, geo-targeting is the key. Smartphones allow you to collect information about its users, including their geographical location. Offering location based prompt services is easier when you have a mobile app for your business. All you need to do is to optimize your content in such a way that the online searchers get the solution for their queries.

Aid remarketing

The more efficiently you remarket your product, the more will the chances of conversions. Mobile applications not just allow you to sell the products easily, it even helps marketing your businesses in a better way. The Push notifications of the shopping applications have been estimated to have a strong impact on user’s attention. On an average, it has 40% click through rate. Moreover, their engagement is higher than that of an email and the SMS triggers. Since the target audience is most of the time glued to their phones, it is definitely the best platform to bring your business, no matter how small or new it is, in the eyes of the customers. Not just this, the modern day applications provide a better interface to keep a track on the orders generated through the mobile apps. The online activities can be tracked on the Google Analytics account of the store owner. Hence, coming up with a surefire marketing tactics is not a tough job.

Boosts customer engagement and conversions

It is now much easier to stay engaged with your customers with the help of a mobile app. Irrespective of the location of the customers, you can now stay in touch with them 24 x 7. The apps, thus, help in delivering better customer engagement leading to conversions. The ease of mobile connectivity with the company, especially, in case of eCommerce stores, mobile apps can encourage customers for a quick product purchase. It is often seen that customers are reluctant to make an online purchase. This is because of the complicated user experience offered on a site. Mobile apps offer a better user experience due to the presence of numerous features and functionalities on a mobile device.

Enhances visibility of your store

While enhancing the position of your online store on Google SERP quite a time-consuming task, ranking your mobile app on the app store and the se is much easier. The more downloads you achieve, the higher you’ll rank on the various search engine. Moreover, mobile apps are a brilliant way to target customers without any hassle. The store owners can give a personal touch to their marketing strategies. It can thus help you strengthen your relationship with your customers. Bridging the gap between UX and UI, the mobile app will definitely help enhance the visibility of your store.

Wrapping up

A mobile app can provide the much-needed competitive advantage to your online store. Engage the users in a more personalized and interactive way in a seamless and cost-effective way. If you are trying to take your business to the next level, then mobile apps need to be included in your business expansion plans. We, at Knowband, offer an intuitive to have a mobile app for your online store. So, create an amazing OpenCart, Magento, or PrestaShop mobile app for your website and grab higher conversions and sales.

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The duration of the stay of a customers on a web store depends upon several factors. Some of them includes better interface, product quality, deals and discounts. The balance between these factors must be maintained, so that, the customer finds the store interesting and products worth purchasing. Since the various eCommerce stores are providing the same products and offers, it has become difficult for online vendors to keep up with the competition.

If the eCommerce store owners provides some tempting offers through creative means then the customers may re-engage them with the web store. This is when the role of an exit popup comes into play. These exit popups can be presented to the customers when they are about to leave the website and may help to get their attention back on the products offered by the eCommerce store.

Let us discuss some of the exit pop ups which can increase re-engagement to your web store again.

Urgency pop up

It is human tendency to procrastinate. The ability to make decision instantly is a rare sight. Customers too tend to delay the idea of entering email ids to avail offers. Thus, to make customer engagement more natural adding an urgency plays the part. When the customer are offered some discounts with a deadline or the time period of that offer validity, it lures them to take a look at the offer and even avail it. This urgency exit popup ultimately diverts the customer back to your store.

Spin and Win pop up

One of the best way to provide offers to the customers is by adopting creative means. The interactive design and way of presentation must grab the customer’s attention. Thus, Prestashop Spin and Win module helps the eCommerce store owners to offer an eye catching exit pop-up. This exit popup presents all the offers and discounts to the customer with fun and playful way. The Spin and Win pop up lets the customers avail different offers by spinning the when and getting offers. The exit popup even provides a decent look to the web store.

Survey pop up

What could be a better deal for the customers to get instant discounts by answering some random questions? The customers can be asked to answer some random questions and at the end provide them with the offers. The natural tendency of participating in a competition and winning something diverts their attention back to the store. Moreover, the customer will willingly take the offers, after all he claimed it fair and square. This survey exit popup keep the customer’s enthusiasm up and also prove to be an effective way in term of generating revenue and boosting conversions.

Coupons pop up

It is a very difficult job for the sellers to get the attention of their customers through conventional means. Thus, the sellers need to come up with different ideas. Giving away a free coupon code which can be applied in the next purchase boosts the customer to enter the store and redeem the offer. The coupons can be provided with a code that doesn’t require any subscription to redeem. It tends the customer to re-enter the store, use that coupon and make a purchase. The coupons exit popup prove to be a better means of redeeming offer as the customer can directly avail the offers.

Freebie pop up

The best idea to lure customers to enter the web store again is by providing them freebies. The seller can generate a freebie exit popup, which would ask the customer to make a purchase on one of the item and get a free product with it. Thus, this exit popup will enhance the customer’s engagement with the website, forcing them to enter and make a purchase on their favorite products. One of the most efficient method to improve the conversion rates.

Over to You

The customer have become smart and are always looking for better opportunities. In order to gain more customers the web store owners need to focus on better customer engagement and satisfaction. Thus, using some creative exit popups will ensure that your customers are attracted back to your web store and at the same time they do avail the offers provided by you. The idea of presenting exit popup may definitely optimize your sales to certain height.

Most of the time, if customers tend to leave the store if they don’t find compelling reasons to stay. It’s a natural human tendency to keep looking for a better options. Even a single loss in conversion directly affects the sale of the store and results in a downfall of the overall revenue. Thus, in that case it becomes a challenging problem for the sellers to lure the visitors. If proper measures and steps are taken by the seller than he may not lose the customers and get the customers re-directed back t the store.

For more Information about Prestashop Spin & Win Module visit here:-

Module Link: https://www.knowband.com/prestashop-spin-and-win

Youtube Link: https://www.youtube.com/watch?v=BaZusEsKl2M

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-spin-win-module/

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