Tag: PrestaShop SEO Wizard

Google Page Experience Update: The Facts You Should Know!!

Ranking on the top of the Google Search page is the key to success for online businesses. For the same reason, search engine optimization is becoming one of the most important aspects of online businesses. Search Engine Optimisation is a technique that helps a website to rank on top of google search results. Not only SEO brings huge organic customer traffic to a website but also, improves brand recognization. Although SEO has been trusted and used for almost a decade, the craze started during the Covid Pandemic Period. The actual reason behind the same is that around 2021. In the mentioned period, the eCommerce industry touched its peak.

In May 2021, Google has introduced the latest Google Page Experience to set up some new SEO algorithm updates. This recent update will impact the SEO for any website by analyzing various factors. Such as the loading speed of a website, Mobile Friendliness, User experience, etc. Thus, in the following article, we are going to discuss all the factors that will impact your business if you are doing SEO for your online eCommerce shop.

Vitals Considered Under Google’s Page Experience Update:

The recent page experience update will analyze an online website based on the below-mentioned aspects.

HTTPS:

Hypertext Transfer Protocols Secure is considered one of the most secure encrypted communication protocols. Although almost every website uses HTTPS for security purposes. Yet, the websites that are not using HTTPS have a downgrade in SEO in comparison to the ones that are using.

Mobile Friendliness:

The second aspect that will impact a website’s rank after google’s recent update will be the mobile-friendliness of a website. Thus, if you are developing your eCommerce website, you should consider mobile-friendliness at the top of the list.  

Visual Stability:

In the Google Page Experience update, the other point that is going to affect the website SEO is the visual stability of a website. For example, while visiting websites, users should hover from one page to another page conveniently.  

Loading Performance:

Now, the updated SEO algorithms are going to measure a website by the time of loading website pages. According to google’s page experience update, image optimization and loading speed are going to play major roles in the ranking on search engines.

Interstitial Guidelines:

The following point is going to cover the websites from the informational part. Instance, for meeting the criteria the website must not have unnecessary pop-ups. Also, the user should have a proper indicative interface to hover over and gather the required information. Although these guidelines are newly introduced in the Google Page experience update, these are going to affect a website’s ranking effectively.

Why Google Page Experience Update is Going to Affect your eCommerce business?

The answer to the following question is quite simple. Page Experience update is going to impact the overall rankings of the small vendors as well as the mammoth brands. How?

The new algorithms are going to consider a website rank based on the above-mentioned factors. Thus, now the small vendors will not have to compete with the brands to secure their finest rank having the Google page experience vitals on board.

How to Make the Most Out of the Google Page Experience Update?

Keeping yourself on top of the Google Search page is one of the most important parts that impact website traffic. Moreover, especially Search Engine Optimization is considered one of the most relevant methods for getting organic customer traffic and building a brand name for a business. Thus, if you want to boost your ranking on search engines, the Google Page Experience Vitals are going to play a major role. In case you have recently launched your online website, you can take advantage of ready-to-use eCommerce extensions offered by Google.

Moreover, for the mobile-friendliness of your website, you can also launch your Progressive Web Apps. With the help of Knowband PrestaShop PWA Addon.

In the End!

Being an online business owner is not easy. Along with all the other components it takes challenges to compete with the market. Thus, to stay in the game, it takes various strategies and new ideas. Search Engine Optimization is one of the finest ways to stay on top of search engines and make the most out of it.

Moreover, if you are a PrestaShop seller, you can also check out the PrestaShop SEO Wizard addon offered by Knowband. In case you have queries or suggestions, please find us at support@knowband.com.

PrestaShop Starter Pack: Must-Have PrestaShop Modules To Start Your Store

If you have just built your eCommerce website on the PrestaShop platform, you would be looking around for some PrestaShop plugins that you should integrate on your website as a beginner. Your search ends here.

In this article, I have put forward some of the basic yet effective PrestaShop modules to start with. We also call this the PrestaShop starter pack. Check them out.

1. One Page Checkout

PrestaShop One Page Checkout converts the default multi-step checkout process of your PrestaShop based website into a One Page Checkout. It aims to improve the checkout experience of your customers besides boosting your conversions by encouraging a quick and hassle-free checkout.

The module provides Guest Checkout, Facebook, Google and PayPal Login, option to customize checkout fields, multiple shipping services and payment methods support, layout customization, and much more. You can also display a free shipping banner on the top of the checkout section that helps to increase the average order value. It is a GRPR compatible module.

One Page Checkout has been downloaded 5000+ times on the official addon store and more than 2500+ times on our Knowband store.

2. Abandoned Cart

PrestaShop Abandoned Cart addon lets you track the abandoned carts on your website and provides you with the opportunity to convert those users into customers. The module aims to recover lost sales and helps you reduce the cart abandonment rate on your website.

Talking about some of its key features, it lets you create an abandoned cart alert; you need to specify the duration after which the cart is automatically assumed to be abandoned and a reminder email is sent to the user. The email functionality can be customized from the back-end configurations.

It also offers different types of discount email templates through which you can persuade the abandoned cart users to complete their purchase by providing a discount code inside the email.

3. Spin and Win

PrestaShop Spin and Win adds a Gamification element to your website in the form of a Spin and Win popup. The module focuses on certain aspects like increasing user engagement, reducing website’s bounce rate, boosting the average site time but most importantly, it is an email subscription popup that helps you grow your email list and scale-up your conversions.

With the help of this module, you can customize the look and feel of the popup and the text on it. Besides, you can configure the popup display settings like the display frequency, when to show, where to show, on which pages to show the popup, etc. It also provides you with the option to customize the popup slices as per the way you want.

4. Affiliate and Referral Program

PrestaShop Affiliate and Referral Program addon is an exciting way to boost your brand awareness and acquire new customers. The module allows users to register as an affiliate on your website, after approval of which they can earn rewards/incentives upon referring the website to others.

The user can share his/her referral code with others which they can use during the sign-up process. They can also share a direct referral link to sign-up and also share the link directly on their social media platforms or on someone’s email address.

The referral is considered successful if a new user has registered or made a purchase; depending on the configurations set from the back-end. Upon successful referral, the rewards are provided to the affiliate which can be claimed in the form of a discount voucher or the affiliate customer can raise a payout request.

5. SEO Optimizer

PrestaShop SEO Optimizer also referred to as URL redirect or URL cleaner module helps you convert the URLs of your website into SEO-friendly URLs. You can rewrite duplicate URLs and perform three types of redirect; 301 redirect, 302 redirect and 303 redirect. The module helps you improve the performance of your website on the search engine.

It’s a multi-lingual module, is SSL compatible, and also has multi-store compatibility.

6. SEO Wizard

PrestaShop SEO Wizard addon helps you manage the SEO of your web pages. The module automatically updates interlink and metadata on your website after the cron is executed from the back-end. The optimization is offered for four different web pages that include Product pages, Category pages, CMS pages and Manufacturer pages.

For any kind of assistance or query, reach out to us at support@knowband.com and our support team will reach out to you to the earliest.

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