After a long time, the Google Penguin Update 4.0 is live now. Google has officially confirmed the Penguin 4.0 update on Google webmaster blog. Some people are calling it Google Penguin 4.0 or the real time Penguin. All these names signify the new nature of Penguin. Its really been a while since Google came up with Penguin 3.0 in 2014. This time, the update carries a tweak as you do not have to wait for more Penguin updates now. Yes, its real time now, and is the part of Google’s core algorithm. Now your “disavow file” will play a crucial role.
The update is live, but it is still in rolling out phase. So, you might not see its full impact as of now. Hopefully, this won’t take long.
Penguin becoming a part of Google’s core algorithm was more of an unconfirmed rumor as of now. But, now it’s clear like crystal that you don’t have to wait for next Penguin update to recover your rank if you get penalized by the update. With Penguin becoming real time, Google has confirmed that changes and refreshing of rankings would become more faster now. Earlier, you had to wait for Penguin 4.0 if you were once penalized by Penguin 3.0.
The penalties form Google will now be based on spam signals, rather than affecting the whole website. In my perception, I think the evaluation would be now more page by page rather than punishing the whole website for spammy pages.
- Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
- Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
- Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
- Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
- Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
- Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
- Penguin 4.0 & real-time on September 23, 2016
Get notified about my updated research and learn:
- What the “real-time” aspect of Google Penguin 4.0 means for your business?
- How link penalties will work in the future?
- What new risks and threats to your business the Google Penguin 4.0 update brings?
- How can you best adapt with the new Google Penguin 4.0 update?
- How the “Big Plan of Google” finally comes together in 2016 with Penguin 4.0?