It is often seen that consumers end up abandoning their cart due to a complex checkout process that makes the customer feel alienated from your site and forces them to look out for a better alternative. This is why it is important to simplify the checkout process and it can be done with the help of the PrestaShop One Page Checkout.
If you do not work upon your checkout process, it can affect your business in the long run. If the checkout process of your Prestashop store is too lengthy or complicated, it is time to pay a little attention to it. An unoptimized checkout page can kill your e-commerce conversions.
Online shoppers look for a simplified checkout process while they make a purchase. E-retailers know how much importance a simplified checkout page holds and for this reason, they keep on looking for ways to simplify the checkout process. If you are having an e-commerce store on the PrestaShop platform and looking for ways to simplify the checkout process of your store, you can opt for PrestaShop One Page Checkout addon.
PrestaShop One Page Checkout helps you get rid of the unnecessary fields from the checkout page and displays all the checkout steps on a single page. Here are some of the wonderful features of the PrestaShop One Page Checkout addon that can help to simplify the checkout process.
Account creation is the most time-consuming aspect of a checkout process. When a consumer looks all set to make a purchase, the intention of purchasing is brought down drastically when consumers are presented with a long and compulsory account registration form.
To overcome this issue and make sure consumers do not abandon their cart in between their checkout journey, One-page checkout comes up with the social login option so that the online shoppers do not get frustrated with the registration task and proceed further easily. With social login, people can sign in with their Facebook or Google+ account.
Besides social login, PrestaShop One Page Checkout addon also offers Guest Checkout facility so that visitors can checkout without requiring to sign-up on the website.
This PrestaShop checkout extension has the inline validation facility that informs users about the possible errors in their checkout form. A green tick is displayed to the users if the information they have entered is correct else the error is marked by displaying the red cross sign. This helps a user identify the mistakes in real-time and correct them, what otherwise would have been a failed submission and users would have been asked to provide the details again.
The excitement of the purchase is often turned into disappointment due to the lack of desired payment options during the checkout process. E-commerce stores that do not focus on providing multiple payment modes and shipping services fail to capture more conversions. PrestaShop One Page Checkout addon supports multiple payment methods and shipping services. Thus, if you want to provide your users with a lot of options to choose from, you can integrate the various payment and shipping methods on the Prestashop One Page Checkout.
Sticking to a typical layout can sometimes turn out to be tedious for consumers. Hence, trying out different layouts can be an ideal solution. PrestaShop One Page Checkout offers 3 layout designs. You can redesign the layout of your checkout page at regular intervals and see which one is making the best fit for your business.
PrestaShop One Page Checkout provides you with the option to customize your checkout fields. You can specify which fields you want to keep on the checkout page and which fields you want to hide. You can also choose whether to keep a field as mandatory or optional. And most importantly, you can set a priority of the checkout fields through drag and drop, which means if you want to place a particular field above any other field, the one page checkout module will let you do that easily.
You can also show or hide some specific cart fields as well.
This recently added feature in the PrestaShop One Page Checkout module lets you display a free shipping banner on the top of your checkout page. From the back-end, you can specify the amount for or above which the free hipping bar would be displayed to a user. This tends to increase your average order value since this encourages customers to shop for a bit more to receive free shipping.
This feature in the PrestaShop One Page Checkout displays the count of abandoned checkouts alongside the revenue missed because of it. You can also view the checkout conversion rate and the total number of orders placed. This can be filtered out for a specific period.
The data is presented in a tabular form as well as graphical form.
PrestaShop One Page Checkout also helps you find out which checkout field is causing a hindrance on the checkout page for your visitors. It displays a percentage for all the checkout fields. Higher the number means it is causing the most trouble for your potential customers. This provides you with an opportunity to optimize it so that you can improve your conversions.
If there is anything that can make or break the chances of conversion, it is the checkout page. It is the most overlooked area by e-retailers and they look to simplify it as much as they can. A simplified checkout leads to great user experience and great user experience leads to more sales.
Do try out PrestaShop One Page Checkout to simplify the checkout process of your PrestaShop store and let us know how it worked out for you.
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