Avertissez les clients lorsque les produits sont de nouveau en stock et vos revenus PrestaShop augmenteront rapidement. Utiliser le retour en stock PrestaShop E/S, contrôle PID ou de communicationpour commencer à récupérer les revenus manquants. Envoyez des notifications aux consommateurs dès que les produits sont de retour en stock. L’installation ne prend que 5 minutes.
Module complémentaire PrestaShop de retour en stock – Approche unique pour capturer les ventes perdues
Les alertes de retour en stock sont un moyen idéal pour les magasins PrestaShop d’augmenter les ventes. Ne manquez pas les ventes car les produits sont en rupture de stock. Augmentez vos ventes avec des notifications Web push pour les produits en rupture de stock. Vous pouvez envoyer un e-mail initial lorsqu’un client s’abonne à une alerte de rupture de stock, alertes de stocks faibles, et un dernier e-mail de notification avec le Message de retour en stock. On a tous découvert des choses qui étaient en rupture de stock mais on ne retourne pas en magasin pour voir si c’est toujours là. Pourquoi vous attendez-vous à ce que vos clients le fassent ? Influencez-les à l’aide d’e-mails et envoyez des notifications push pour les ramener sur votre boutique en ligne. Vous obtiendrez plus de ventes et observerez une augmentation du taux de conversion.
L’ajout d’un e-mail opt-in à votre liste d’abonnés vous aidera à développer votre liste
La majorité des formulaires d’avertissement de retour en stock n’obtiennent que l’adresse e-mail du client pour l’informer lorsqu’un produit revient en stock. Profitez du fait qu’ils sont attentifs en leur demandant de rejoindre votre liste de diffusion en même temps. Les vendeurs qui utilisent cette stratégie constatent une nette amélioration de leur liste d’abonnés par e-mail taille, ce qui entraîne une augmentation des ventes.
Vous pouvez observer la liste des abonnés sur le panneau d’administration dans le menu de gauche où tous les modules installés sont répertoriés.
Envoyer des e-mails automatisés pour les stocks bas et les retours en stock
Le module de retour en stock PrestaShop est un outil pour e-mail marketing. Les clients reçoivent généralement des centaines d’e-mails promotionnels et la plupart d’entre eux sont ignorés, mais un e-mail avec une ligne d’objet accrocheuse a plus de chances d’être ouvert. Le module permet aux vendeurs d’envoyer un e-mail personnalisé avec un texte et des lignes d’objet personnalisés. Avec une première bienvenue email, vous pouvez envoyer des alertes de stock faible aux abonnés et les informer des produits réapprovisionnés.
Ajouter des produits connexes au modèle d’e-mail et effectuer des ventes croisées
J’ai entendu la phrase « tuer deux oiseaux d’une pierre, le module fonctionne de la même manière. Il vous permet de renvoyer des alertes en stock ainsi qu’une option pour envoyer des produits connexes. Un vendeur peut ajouter des détails tels que des best-sellers, des produits de la même catégorie, des produits spécifiques, etc. Si un vendeur opte pour l’option Produits spécifiques, il devra alors spécifier les produits dans l’onglet correspondant, comme indiqué dans l’image ci-dessous.
Envoyez des alertes via votre fournisseur de messagerie comme Mailchimp
Il est essentiel que vous construisiez votre marque, et une façon de le faire est de vous assurer que les e-mails que vous envoyez sont envoyés depuis votre domaine. Vous pourrez utiliser une variété de fonctionnalités pour augmenter le succès de vos campagnes de retour en stock si vous utilisez un fournisseur de messagerie de commerce électronique avancé comme Mailchimp, Klavio ou Sendinblue. Et, le module de retour en stock de PrestaShop vous permet de le faire.
Analyse en temps réel pour PrestaShop
Affichez un rapport complet sur les clients qui se sont abonnés aux alertes Web push pour les produits en rupture de stock. Pour augmenter les ventes, identifiez les articles les plus performants, maximisez l’inventaire et lancez des campagnes promotionnelles.
La nouvelle version a des paramètres UTM
Les paramètres UTM sont des codes de texte courts, que vous insérez dans des URL (ou des liens) pour surveiller le succès d’une page Web ou d’une campagne. Des analyses intégrées sont disponibles sur les sites de médias sociaux. Ceux-ci vous permettent de suivre des mesures clés telles que les likes, les partages et les clics sur le site Web. Vous pouvez ajouter des paramètres UTM à PrestaShop Module de retour en stock et profitez-en.
Envelopper: Les e-mails de retour en stock sont des alertes uniques car ils suscitent la curiosité, influencent les motivations d’achat et augmentent les chances de vente. Si vous n’envoyez pas d’alertes comme des stocks bas ou des ruptures de stock à vos clients, vous faites une énorme erreur. Obtenir votre Module « de retour en stock » aujourd’hui pour récupérer vos ventes perdues. Pour le développement de sites Web de commerce électronique, les exigences de module ou le développement d’applications mobiles pour votre boutique en ligne, KnowBand dispose d’experts et d’outils prêts à l’emploi. Visitez-nous à www.knowband.com ou déposez un message à support@knowband.com.
Les stratégies de fidélisation de la clientèle vous permettent à la fois de fournir et de tirer davantage d’avantages de votre clientèle actuelle. Pour toute entreprise de commerce électronique, attirer de nouveaux clients est un objectif ultime et maintenir les clients existants constitue la base du succès à long terme. Vous avez peut-être entendu à maintes reprises qu’attirer un nouveau client est plus mouvementé que de faire en sorte que le client existant fasse un achat répété. Vous voulez vous assurer que les clients que vous avez travaillé si dur pour attirer restent avec vous, ont une meilleure expérience client et ont tendance à valoriser vos produits. Les clients fidèles qui effectuent un achat répété sont une force motrice pour toute entreprise. Dans cet article, nous partageons nos 5 meilleurs modules de fidélisation de la clientèle éprouvés pour la boutique PrestaShop qui vous aideront à maintenir des relations bénéfiques avec vos clients et à fidéliser leur clientèle. Voyons comment procéder.
1. Séduisez avec des offres et des réductions pour la fidélisation de la clientèle
Pour attirer un client potentiel, les remises et les ventes sont les stratégies les plus intéressantes. Sur votre boutique PrestaShop, ajoutez le module Facebook Share and Win ce qui peut permettre au client de partager le produit sur le compte Facebook, et en échange, il gagnera un bon de réduction qui pourra être utilisé lors d’achats répétés. Vous pouvez aussi lancer une vente flash sur votre boutique en ligne pour augmenter la fidélisation de la clientèle Les ventes peuvent attirer n’importe quel type de client, car les gens aiment obtenir leurs produits préférés à des prix bon marché.
2. La mise en œuvre d’un programme de fidélité peut augmenter la fidélisation de la clientèle
Une autre stratégie éprouvée pour augmenter la fidélisation de la clientèle consiste à lancer un programme de fidélité sur votre boutique en ligne. le Module de points de fidélité et Module de points de récompense sont conçus pour offrir une récompense aux clients sur chaque achat qu’ils font. Ces points pourront être utilisés lors du prochain achat dans la boutique PrestaShop selon les règles définies par la boutique.
3. La satisfaction du client est la clé de la fidélisation de la clientèle
Si vous voulez que les clients achètent à nouveau chez vous, donnez-leur la satisfaction client qu’ils méritent. Le voyage commence à partir de la page d’accueil et se termine lorsque le client reçoit le produit de qualité attendu. Parfois, il arrive que le produit ne s’adapte pas bien ou que le client ne l’aime pas et souhaite le retourner. Votre magasin est-il prêt à gérer la situation des retours? Sinon, installez le Gestionnaire de retours PrestaShop module à votre magasin qui peut vous aider à gérer l’annulation de la commande et les retours de commande sans effort. Ce n’est pas ça. Si votre client a besoin de poser une question ou d’avoir besoin d’aide, il est important de disposer d’un bon système de support client. Il existe différentes façons d’offrir un support client à votre boutique en ligne. Fournir assistance par chat avec helpdesk deskoid, assistance par e-mail, chat en direct, assistance téléphonique, etc.
4. Ajouter un élément de personnalisation
Avez-vous entendu le terme expérience personnalisée? C’est la nouvelle tendance en affaires. Traitez vos clients comme un individu et prenez soin de leur expérience car chaque client a un goût unique. La fidélisation de la clientèle peut être obtenue si vous savez comment traiter vos prospects potentiels. Vous pouvez vendre des produits personnalisés à la demande tels que des tasses à café personnalisées, des t-shirts, des horloges murales ou tout ce que les gens aimeront acheter avec de nouveaux designs personnalisés. le Concepteur / personnalisateur de produits PrestaShop Le module permet aux clients d’ajouter le texte, les images et le code QR souhaités d’un produit. Commencez dès aujourd’hui et augmentez vos ventes au niveau suivant.
5. Abonnements à l’offre:
Encouragez les clients avec un e-mail à faire un achat répété et pour cela, vous pouvez ajouter un module d’abonnement aux e-mails gamifiés sur votre boutique à la place de la fenêtre contextuelle d’abonnement ennuyeuse. Le plaisir et roue de fortune Spin and Win ludique vous apportera plus d’abonnés et vous pourrez offrir des rabais, des coupons à vos nouveaux abonnés. Le marketing par e-mail peut être utilisé pour suivre vos clients actuels. Vous pouvez partager les détails des paniers abandonnés avec eux, prendre en compte les commentaires après l’achat et partager de temps en temps les mises à jour du magasin. Alerte de prix, de nouveaux détails sur les stocks peuvent tous vous permettre de fidéliser davantage vos clients et augmenter vos ventes globales.
Derniers mots: Si, après la vente, vous n’avez pas encore vendu à des clients existants, le moment est venu de développer un plan cohérent de fidélisation de la clientèle. Pour augmenter vos ventes et fidéliser vos clients, vous devez vous occuper de chaque client visitant votre magasin. Offrez des offres, des réductions, des points de fidélité et encouragez-les à s’inscrire à votre newsletter. Soyez clair avec les politiques client et n’oubliez pas de fournir des canaux de support client pour donner satisfaction au client.
L'IA est l'industrie technologique à la croissance la plus rapide et récemment, Mailchimp a ajouté des fonctionnalités et des mises à jour remarquables pour rendre le parcours client plus intelligent avec des solutions intelligentes. Ils ont cité ce communiqué de presse avec le slogan: «Si vous avez de grands objectifs, nous avons de grandes mises à jour». Des millions d'entreprises sont enregistrées et des données clients de plusieurs milliards sont disponibles sur Mailchimp. Pour créer la solution intelligente, Mailchimp a utilisé toutes les données disponibles. La nouvelle mise à jour
Refonte de l'application:
L'équipe de développement de Mailchimp a repensé l'application avec une toute nouvelle expérience de développeur avec des bibliothèques clientes natives et des SDK mobiles. Les API Mailchimp?can manage audience data, send campaigns, activate event-based messages, and more. The global infrastructure of Mailchimp can be utilised to send fast, personalised transactional emails, high deliverability rates, and scalable analytics through API or SMTP.
Assistant créatif:
Mailchimp a utilisé l'IA pour donner le meilleur expérience de personnalisation aux clients. Il crée automatiquement des actifs pour la conception avec des conceptions préexistantes et les modifie selon la commande. Considérez une image avec une légende que vous avez conçue précédemment et que vous souhaitez maintenant utiliser ce même contenu pour d'autres applications ayant une disposition différente. Avec Mailchimp, vous pouvez créer un nouveau design en quelques clics.
Constructeur d'automatisation visuelle:
L'objectif principal de la construction de cette solution intelligente était d'improviser le parcours client. Il aide les utilisateurs avec les meilleurs conseils pour l'action en donnant des recommandations pour améliorer les performances de la campagne. Il peut faire croître les affaires et augmenter les ventes grâce à des recommandations de produits personnalisées. Les utilisateurs peuvent envoyer des e-mails à tout moment grâce à la fonctionnalité de déclenchement automatique. Mailchimp envoie des campagnes ciblées aux futurs prospects. La nouvelle version propose des slogans accrocheurs et des lignes d'objet pour le marketing par e-mail. Il comprend une entrée en temps réel sur le nombre de mots, le nombre de caractères, la ponctuation et l'utilisation d'émoticônes.
Construire votre présence en ligne:
Avec Mailchimp, les petites entreprises peuvent faire leur présence en ligne. Depuis que la pandémie a frappé l'économie, de nombreuses questions ont été soulevées et cela a forcé Mailchimp à créer des fonctionnalités avec une approche basée sur l'IA. Ils ont incorporé des options d'achat de domaine pour l'ajouter au marketing par e-mail. Un autre outil qui sera bientôt lancé est un outil de création de site Web qui ne nécessitera aucun codage, mentionné dans le Dernière version de Mailchimp. Les utilisateurs peuvent intégrer des boutons d'achat et bien plus encore pour apporter leur brique et mortier à la plate-forme en ligne.
Nouveaux outils de personnalisation du marketing pour le e-commerce:
Mailchimp et e-commerce: Mailchimp dispose des données de tous les clients possibles, ils ont donc créé la solution qui peut être utilisée pour un public croissant si vous connectez votre boutique de commerce électronique à Mailchimp.
Pages de destination mobiles– L'intégration d'applications mobiles est un autre outil clé qui a été ajouté à la mise à jour de Mailchimp AI. Les utilisateurs peuvent désormais ajouter plus de nouveaux contacts ou en télécharger de nouveaux à partir du carnet d'adresses.
Exécuter des enquêtes avec des formulaires contextuels Il dispose de formulaires contextuels d'enquête accrocheurs pour attirer plus de visiteurs afin de collecter des informations pouvant être utilisées pour améliorer l'expérience client avec un marketing personnalisé.
Augmentez votre audience grâce à l'intégration du commerce électronique Module complémentaire G-Suite avec le logiciel d'entreprise de Google et les adresses e-mail techniques.
Opinion de l'auteur
Mailchimp est la plateforme de marketing la plus puissante fondée en 2001. Cela fait deux décennies et elle est toujours florissante. Ces nouvelles solutions et mises à niveau logicielles permettront à de nombreuses petites entreprises de travailler intelligemment. Le commerce électronique peut tirer parti d'outils reposant sur l'intelligence créative, un constructeur d'automatisation visuelle avec une application repensée conçue pour aider les entreprises à se développer parallèlement à leurs ambitions. Voyons ce que l'intégration magique de Mailchimp AI expulse sur le commerce électronique dans les années à venir.
Online shopping is increasing, and customers who are enamoured with eCommerce sites spend countless hours researching the goods they want. There are some very popular quotes which make shopping, therapy, cardio or a hobby. It makes evident just how fixated people can be. There are many different types of eCommerce customers, therefore business owners need to keep each one not just entertained but also motivated to make purchases.
Some eCommerce customers like exploring before buying and some have a focused approach with a to-buy list which makes them good customers. But, being a retailer or eCommerce store owner, you cannot rely on one type of customer. Every shopper is different and they follow a certain pattern of buying with different priorities. Being a retailer, you must have gone to a lot of stores or manufacturers before choosing the item for sale. You also have a pattern which makes you a type of customer. I’m going to talk about some distinct categories of consumers that store owners frequently deal with and offer some expert advice on how to handle various types of eCommerce customers in your business to increase conversions.
1. Window Shoppers or Browsers
The number one on the list is servers or browsers. This is a type of customer who explores a lot, visits multiple websites, compares prices and details, try products before making a decision. They add products to their cart but never intended to shop from them. Yes, there are many such buyers and you may call them a pain. Can you do something about it? Yes, I guess. There can be ways to attract such visitors and encourage them to buy products from your store.
Greet them well:
If you are a retailer, you must remember to greet them well. Even if they are not asking for any assistance you can provide them one. eCommerce store owners can add any entry or exit popup such as Better Thank you Page module to their store for greeting these types of customers.
Entry or Exit Popup:
Some of the easiest ways to engage your consumers are by the use of innovative methods. The customer’s attention must be drawn to the digital interface and manner of presentation. The gamified interface of Spin and Win Pop-up attracts shoppers to your store. This is a 3-in-one pop-up which is used as an entry pop-up, exit pop up or an email subscription pop-up.
Don’t ignore the browsers, they can become your loyal eCommerce customers if treated right.
2. Discount Seekers
These types of eCommerce Customers respond well to pushy sale tactics. They always look for great deals and offers even when no sales are running in your store. For attracting such buyers you should focus on highlighting what they will save on that particular deal.
Host Clearance or Flash Sales:
These discount seekers can give you huge sales if provided with flat discounts. Clearance sales can be a good option. The products that have been stocked in your store for months can be sold out, and customers looking for discounts will benefit from it.These sales can be a key contributor to your cash flow which will make room for the new products by removing the older ones.
Scratch Card:
You can provide your customers with Scratch Cards while having a purchase. Customers will be attracted to the alluring coupons which can save their deal a lot.
Free Shipping:
Free shipping encourages customers to buy more from your store. A fixed amount of purchase is to be made by the shopper to get free delivery.
Impulsive types of customers are the clientele segment that we all like to serve. Nothing is more exciting than helping the impulse shopper to respond favourably to your recommendations. Impulse shoppers, also known as emotional shoppers, make unplanned purchases based on items that are currently appealing to them. Online shopping is a popular example of pulse or emotional buying. They look for products which attract them and you can do that by showing related products or by offering personalisation.
Show Related Products:
If you are dealing with an impulse buyer then make this chance an opportunity. Because they shop when they like it without giving a second thought. Show them what’s new in the store and let them feel, that they will be out of the race if they don’t own it. This can be done with modules like related products.
4. Indecisive Buyer
This is a common scenario when there are several options available. For instance, search for a floral top and the results will blow your mind. hundreds of products will start appearing in various stores. Deciding one will be difficult. Indecisive type of customers needs guidance. Ask them questions and give honest advice. A flexible return policy can also help them with their shopping.
Ask Questions:
Shop owners can help them decide what they want. Provide them with chat support or in-store assistance for choosing the right product. This effort can turn them into loyal eCommerce Customers.
Product Custom Field:
You can add a product custom field with the product description. You can add a field with related questions which can help you understand the need of the buyer. Advance Product Feld extension can be a good fit to improve UX.
Return Manager:
An indecisive customer will be encouraged if he/she knows that the product can be returned if they don’t like it. The Return Manager is a good module to add to your eCommerce store.
5. Mission-Driven Buyers
These can be called researchers or need-based customers. These customers buy for several reasons, such as a particular purpose, a particular need, or absolute price points. As difficult as it can be to please these individuals, they may still become regular customers if they are well taken care of. Provided with a good customer experience which is not available online or on other retailers stores can turn them into loyal customers.
Offer buy-online, Pick Up In-Store:
These types of buyers do not have much time to spend in window shopping or i-store shopping. They can make the purchase online and pick up the product from the store. Implement this new pick-up and drop option in your store to attract mission-driven buyers.
Cross-Selling:
Retailers can help the need-based customer with cross-selling techniques. You can place bread in related products while they are buying milk or a mobile cover if they are purchasing a mobile. The Automatic Related Product module can help you show relevant products on various pages such as the product page, the home page, the shopping cart page, etc.
These are the customers you know by name and they’re coming back again and again. Loyal eCommerce Customers already know and enjoy your shop, so now you need to keep them happy. Offer customisation and personalised experience and never lose them to others. The best ones are difficult to find and it is your responsibility to give them your best services. You can give them reward points or loyalty points on every purchase. These types of customers are the best marketers for your store as the more they shop, the more will be the word of mouth communication.
Start a Loyalty Program:
Choose a module or plugin for your eCommerce Store to give loyalty points to your loyal ones. This will motivate these types of buyers to shop again and again from your store. During checkout, the loyalty points can be redeemed for a discount.
Reward points:
You can also give them reward points on various purchases like first purchase, on a fixed amount order, on particular products etc. The reward points encourage the buyer to make more purchases. It helps the admin boost customer engagement and creates loyal customers.
Product Customisation:
Product customisation and personalisation can turn your sales to the next level. this is one of the most accepted trends. Help them get a personalised product of their taste. The best module for giving a customisation experience is Product Designer/Customization which can provide several choices to you and shoppers.
Using this understanding to help turn deals, desires, needs-based and even casual customers into loyal ones will help the business expand. At the same time, ensuring that your loyal customers have a good experience every time they visit your store would only boost your bottom-line income.
It is often observed that customers want to return or cancel their orders. Managing orders and fulfilling customer’s demands isn’t an easy task. Considering consumer rights in the EU, every eCommerce platform needs an easy return manager to maintain the records and meeting customer’s needs. EU has a policy that a consumer can request a return or refund for a faulty product within 14 days after purchase. As an eCommerce owner, it may sound tedious and time taking.
Don’t worry! PrestaShop Return Manager Addon takes care of all the functions required to cancel or order returns. With additional features described below, this new version gives a user-friendly experience to eCommerce store owners and customers.
What’s New in PrestaShop Return Manager Addon?
Customer retention is a merchant’s need and this can be achieved with customer satisfaction. PrestaShop Return Manager module comes with an easy cancel request format with multiple return and cancellation methods for a customer.
1. Decide when to start calculating Policy time
Imagine a situation when the product is delivered after the expiry of the return date. What impression this will create on your customer? Sometimes the return date expires if the product delivery is delayed, to resolve this issue, the addon now provides a drop-down menu for selecting a product status after which the return policy time will be calculated.
2. Quick Access of Return Listing from Dashboard
You don’t have to find the module from a long list of installed modules in the admin panel, instead, you can configure the PrestaShop Return Manager Addon from the left menu of the admin panel.
Additionally, a new option to access all the return listing counts has been added on top of the admin panel. All the return listings like order returns, canceled orders, etc can be seen in one place.
3. Custom features for email templates
In the updated version of Return Manager, the admin is provided with an option in the admin panel to add a custom text for each Return Status and created a placeholder that can be used in the Return Status Email templates. The updated version provides an option in the admin panel to ‘send a Test Email’.
4. Search and Filter all the Listing Tabs
With the latest version, the store manager can easily sort and filter the listing tabs on the basis of date, customer ID, Return ID, Customer Name, etc. This makes the task easier for the admin.
Features that enhance admin’s power
5. Allows Partial or complete order replacement
The online store administrator can now allow online customers to pick items from their orders for replacement. Online customers can even request for returning the whole order if they want to do so. They can now choose all the products from the list. This increases the usability rate.
6. Admin can add Custom Field
This updated version of PrestaShop Return Manager Addon allows an online merchant to create custom fields. Online store owners can build several custom fields from the PrestaShop Refund Order Addon admin interface. The store owner may set custom field block names, apply validations, and also set default values (if required). Admin can make any field as required. Admin can set a default value and validation type.
Why choose PrestaShop RMA over other Order Return Module?
The RMA plays a vital role in the eCommerce store. The Customer sometimes raises the request for the product return, refund, and replacement. To improve customer retention and usability the online merchant needs a flawless RMA interface. Other eCommerce like the Magento Return Manager plugin does not come with these new features. This rejuvenated tool provides both a user-friendly experience and customer satisfaction.
1. Increased Customer Conversion Rate
Easy refund and return policy builds trust and makes the customer believe in the merchant. This eventually increases the word-of-mouth publicity of the website and brings more traffic to the site. From this, you can expect a good conversion rate. This one small change will catapult your conversion rate and this way you can keep the complaints zero.
2. Customer Satisfaction
The front-end easy ‘return’ option lets them believe if they are not completely satisfied with their purchase, they may return it or replace it. This assurance lets your visitor believe in your product policy and allows them to shop more. The easy email template functionality sends an email to both parties which enhances your business relationship. A happy customer always comes back to you without any pause.
Benefits of PrestaShop Return Manager for the merchants:
PrestaShop Order Return Manager Addon makes it easy to handle the returns of customers.
The possibility of receiving “Store Credits” for a faulty product helps to improve consumer retention.
The product issues can be fixed by knowing the return reasons.
With the aid of the PrestaShop Consumer Return Manager, you will find out the exact problem in the product by providing customers with the option of uploading the picture of the faulty product.
Email template makes you craft a mail for your customer at every return stage.
With RMA quick return addon, by adding custom fields you can collect more information from the customer.
Benefits of PrestaShop RMA return module for the customers:
A ‘Return’ button allows the existing customer or guest customer to return or cancel the placed order completely or partially.
PrestaShop Order Return Manager provides an easy cancel request format with credit, refund, and replacement options
Customers can upload an image of a faulty product highlighting the defect.
An email with custom text will be sent to the customer at every stage for their order cancellation or return request.
PrestaShop Order Return Manager allows customers to select a nearby store address for shipping the damaged product.
Customers can return partial or whole orders by easy select option.
Customers will have the option to cancel the order for a short period. The customers need to go to the My Account >> Return Manager section to cancel the order.
Other useful features of order return or cancellation addon
Easy Return Request Option
There are some other features that make this addon more convenient and user-oriented. It helps you identify the return reasons for customers and lets you raise a return request on behalf of your customer. Thanks to a quick and effective cancellation method, customers are more likely to go back to your platform.
Crafted Email-Templates
Well-designed email Templates emerged as an attractive feature. This pre-formatted email template option gives the admin a hassle-free experience at the backend and directly sends an email to both the parties as soon as the query is raised and updates the customer at every stage of their request. There are 14 different email templates as per the requirements. It is a timesaver for both merchants and customers.
Managing Return Requests at one place
Managing an eCommerce store with fewer efforts is like a cherry on the cake and this amazing addon does that. It helps you manage all the return requests in one place. You can find pending return lists, active return lists, and canceled return lists on the admin panel as well as on the dashboard. This information is also available to export in .csv format in case you want the compiled data.
Compatible with GDPR Module
PrestaShop Return Manager is compliant with GDPR. When you are using the Knowband GDPR module, both the customer and the administrator will be able to access the information of the return request. Besides, the Customer can request the admin to remove personal data from their shop.
Final Words
PrestaShop Return Manager addon is an interesting and helpful tool for the eCommerce store owner to manage the return and cancel the request at the backend. A hassle-free return policy attracts buyers and gains the customer’s trust.
For more information or to shop the PrestaShop Return Manager for your PrestaShop store, you can visit Knowband store or reach out to us at support@knowband.com. Return Manager Extension is also available for Magento and Magento 2 stores.
When exploring your Instagram or Facebook, you always see feeds that are of interest. Google’s discover feed also shows you the content which you like and would like to spend time on. Naturally, this makes you feel exclusive, and you spend more time without keeping the time track.
Can you give the same experience to your customers while shopping? Ecommerce brands like Myntra or Amazon try to target their inactive leads with personalized email marketing. Giving your customer a personalized shopping experience in this competitive environment could be the right plan to survive in a long race.
Understand the shopping journey of buyers with data and use it well for customer experience personalization. With that, customers who get exclusive treatment will do word-of-mouth marketing.
As an eCommerce store owner, you might have given thought to this. But, you may struggle with How to do it?
Know your customer personally
When you are spending a lot of time and money on focused target marketing, you just don’t need a customer who will make a one-time purchase but your business demands a loyal one. For target marketing, you can consider gathering demographic and psychographic details from a customer. The demographic information can be collected from registration forms but for psychographic information you need more data. To get the details like the interests, values, profession, and lifestyle, you can add custom fields to your registration page.
Proving your customer with loyalty points or rewards at every step of the form filling process will encourage them to fill it. This way, you can get more relevant information for future marketing and product personalization.
You can always ask for:
Their first name
Birthday
products they’re interested in
A preferred channel of communication
Some might like receiving emails but in a limited number while other millennials prefer receiving an SMS just after the purchase is made. It is good to ask the preferred channel of communication for targeted marketing. You can even ask for their interests and genre if a person is buying a book from your store.
A large number of people have no issues if a company spoof into the customer’s information which can provide them with a wow experience. From a report, it has been found that 76% of customers expect companies to understand their demands and requirements. So, people like getting a personalized experience, and it is now a trend that can be followed by an eCommerce store owner to compete with others in the market. Personalization can lead to impulsive buying.
Better to communicate with your customers
Remind your customers about the products they liked to buy or visited but did not make the purchase. You can send a push notification for back-in-stock products. You can ask them to look into their wishlist to reduce the abandoned cart.
It is crucial to choose the right means of communication for interacting with your customer. The selection of a communication channel should be based on the data you have collected. Customers often receive promotional emails and notifications which grab their attention and make them shop more.
Putting efforts in the right direction can help you boost conversion rates and customer retention. Millennials prefer texting overcall. You can use a chat app to provide a solution to their queries. This will be a great deal to give them more customer experience personalization.
Effective use of data for persona
You have the data in your system and what a waste if you are not using it well. Your system knows your customer better than you do.
Have you ever been in a situation when you called a person with the wrong name? This happened to me once, and I never want that to happen again. It instantly loses trust in a relationship. Send emails or greet them in-store by calling their name. This builds up an interactive connection between you and your customer.
You can take the help of segment email marketing by categorizing your customers according to their psychographic data
Understand the need of your customer as per their geographic location. Implement geolocation-based marketing strategies. Add a store locator to your website. In-store shopping is still a trend in millennials.
PrestaShop modules you should not miss on
Do you know that you can enhance the personalized customer experience by adding extensions to it?
It is challenging to keep your customers at a checkout page or the product page when they are doing two things at a time. You must have some striking, captivating website features which will keep them attentive and focused on their purchase. Why not with personalized features that you can add with these modules?
Collect more information
With PrestaShop Custom Registration Fields, the owner of the PrestaShop store will collect information about the customer by adding custom fields to the registration form of the website. Additional Order Forms/Field Manager addon for PrestaShop is another module that can help you gather more information. Custom fields on the order form can be generated with this PrestaShop Additional Order Forms Manager without making any adjustments to the code on the web page.
How to use it?
You can ask your customer to fill up the details which can be optional. You can add this field to the registration form. This way you can collect information about birthdays, anniversaries, or any of the interests which can help you promote your products. You can send a personalized message on their birthday with a greeting or any discount coupon. Store owners can use additional information to develop their services and eventually make more profit from their company.
Celebrate birthdays or anniversaries
You can give discount vouchers or coupons to your customers on their Birthday. Birthday Coupon -PrestaShop addon is a module that can inspire your customers to shop from your store on their birthdays.
How to use it?
You can send an email with a personalized message on their special day. This email will include the birthday coupon or discount voucher. The voucher sent through the mail will be valid for a limited time. The addon comes with multiple default templates. You can use it for various occasions.
Make them loyal customers
It is a dream for brands to have loyal customers. From research, it is found that about 30% of people like to buy the same brand and around 40% choose the same brand if they are offering personalized products. For customer retention and conversions, you can give loyalty points or reward points to your customers.
The PrestaShop Reward Points addon incorporates the reward points feature into your PrestaShop store and allows the admin to offer the rewards point to online shoppers every time they purchase items.
How to use it?
Store owners can give reward points to the customer after every purchase they do. This comes with a set of terms and conditions. The module helps the admin to add multiple rules for redeeming those points. Customers can redeem those points at some point of purchase which will keep them engaged in your store.
There are some rules like Cart Rule, Product Rule, and Behaviour rule for loyalty points. Store owners can offer loyalty points on a specific cart amount, product quantity, based on the payment method, particular product or category, shipping services, etc. It can be given to new customers while placing their first order.
Display recently viewed items
Automatic Related Products addon for the PrestaShop store can help you show the relevant products to your customers. This feature can be added to multiple pages of your eCommerce store.
How to use it?
The feature will show related products to your customers, and this will motivate them to see more and more on your eCommerce store. If they are not satisfied with the one product, they can see more until they get the one.
It has a simple configuration, and the admin can ask customers to provide more information about the product. If they like the product or not? If they need any modifications? By collecting additional customer details, the sellers can better represent them. As a result, online shoppers will have the same user experience with this PrestaShop Additional Field Module on the Product tab.
Attractive email subscription module
Spin And Win – Entry, Exit, and Email Subscription Popup by PrestaShop have a gamified interactive look. It attracts the buyer’s attention and allows them to win offers like discount coupons or free shipping. This is one of the best sellers of PrestaShop and a fantastic module to collect the email addresses of your customer.
How to use it?
You can Get Personal in Email Marketing and send personalized Emails using the information which is provided by the customers. The emails should be sent based on customer behavior. You can go for a personal recommendation to offer a personalized customer experience to your customer. Try to re-engage your leads with promotional messages or pop-up notifications. Email marketing is a free and reliable option to give a customer personalization experience to users.
Greet your customer
Greetings are most valuable when you are building a relationship. Customer-trader relationship is most important when it comes to business. You can use a Better thank you page module for your PrestaShop store.
How to use it?
Add a Better thank you page module to your PrestaShop store and use it to show a pop-up when the customer is leaving your store or after the successful purchase. Also, you can add customized banners or discount coupons for their next purchase. This way, it can help you boost customer retention and make your customer satisfied.
Final thoughts
Increase your sale by providing a personalized shopping experience to your customers. In this era of millennials, Personalisation is the only way to attract a loyal customer base to your store. Create Special Campaigns Based on user behavior and make them feel unique. They don’t like to be treated as a number but an individual. So, It’s time to boost your sales with a customer experience by providing personalization.
