Tag: hyperlocal business

Success Story of ‘Elettronic Market Shop’ an Italian Marketplace

The marketplace has become the most visited eCommerce store in the last few years. You get products at competent prices with hundreds of choices from multiple sellers. Out of two ways of creating a marketplace, some chose to make it from scratch while others use marketplace extensions.

In this article, we are celebrating the success of the Elettronic Market, an Italian marketplace that trusted KnowBand’s PrestaShop Multi-vendor Marketplace Module and created a full-fledged multi-vendor store where anyone can register as a seller and expand their business.

About Elettronic Market Shop:

ELETTRONIC MARKET is a young and vibrant e-Commerce business that specializes in selling millions of goods. It sells lighting goods, DIY hardware, perfumery, clothes, beauty items, games for the little ones, personal care items, and much more thanks to a refined and unmistakable theme.

<em>"Our products are made with top quality materials and one goal: to offer design solutions with the best possible quality/price ratio."</em>

<em>-Elettronic Market</em>

Combined with attention to quality and design, the range of goods has helped their shop to become an industry leader with thousands of regular shipments throughout Italy.

The Elettronic marketplace has a functional website with a user-friendly interface. Along with that, they strive to provide an exclusive customer experience in every aspect of the shopping process. Elettronic Marketplace is actively working with big worldwide search engines such as Google, Bing, and Yahoo to guarantee all customers an exclusive and constantly changing shopping experience.

Services offered by Elettronic Market Shop:

Elettronic Market also pays close attention to all things related to logistics. Excellent logistics must enable the selling of even large goods. To always intercept the quickest route to get the goods to their destination as quickly as possible, we have agreed to focus on the best professionals in the logistics sector located in plants and warehouses in different Italian locations.

All the essentials and quality products are available at Elettronic Market Shop. It offers its customers products that are already chosen by a team of experts, bypassing the sifting of soulless products across endless websites. They examine the right products for you and this benefits the store; the customer satisfaction is more important and they watch it every day with the success of their products on the whole Italian market.

They have a 24/7 customer assistance service facility for customer communication which improves the customer experience.

Also, Elettronic Market provides the best shipping and payment options to the customers. Every transaction is secured with PayPal Gateway. The inventories are updated regularly and all the products are analyzed by the expert’s team before making them available online for the shoppers.

-> Click here to visit the Elettronic Market Shop Marketplace Website.

The Elettronic Market Shop at a glance:

The marketplace has a sleek and clear UI with a streamlined design. The Promo code bar runs at the top of the page with a discount code that can be availed by visitors. All the sidebars are separate and give a great soothing look to the front end of the website.

Features that make it to the top

The Elettronic Market Shop is created using PrestaShop Marketplace Module developed by KnowBand. The marketplace features are very well utilized and can be observed throughout the website.

Seller Registration is easy

You can become a seller by simply registering yourself but it requires the admin’s approval to start selling on PrestaShop Elettronic Marketplace.

Email Templates for every event

After the successful seller registration, you will receive an email with log-in credentials. Several email templates are available on the marketplace module for various events.

Seller Dashboard for every seller

The seller dashboard is another appealing feature of the PrestaShop Elettronic Marketplace. The seller gets a lot of options for managing orders, product upload, and inventory.

Product Approval

All the products uploaded by sellers can be reviewed from the backend and requires admin’s approval, a feature offered by KnowBand’s Marketplace Module!

Elettronic Market pays special attention to all aspects of logistics

Excellent logistics must enable the selling of even large goods. Since the Elettronic Market is a well-established name in the market, their operational structure ensures the delivery of even large quantities of the products. Sellers on the Elettronic Marketplace can add custom shipping choices.

Super-Fast Delivery

With the automated efficient shipping and logistic system, In order to always intercept the quickest route to get the goods to their destination in the shortest possible period, they rely on the best professionals in the logistics sector located in plants and warehouses in different Italian locations.

In reality, thanks to this functional organization, we are always in a position to deliver our products to Italy within 24-48 working hours.

Hassle-free Inventory Management

With technical systems and software developed specifically for Elettronic Market, the entire management of the products available in the warehouse takes place. They have always paid attention to the forefront of optimizing order management and processing times. Bulk upload of products from the seller’s dashboard is possible.

Ensure Packaging before Shipment

To guarantee customers impeccable service, the quality control department inspects all pre-shipment packaging and products to ensure the integrity of the goods and packages shipped. With absolute control, they handle the entire company operation.

Efficient Customer Assistance Service

They provide an effective ‘Customer Assistance’ service that assists customers of all nationalities in their mother tongue with highly skilled resources, where they are present at all levels, from the moment of selection to the delivery of the products.

Secured by PayPal Transactions

Elettronic Marketplace is certified and verified PayPal website and all online credit card transactions are carried out in maximum security environments, being attentive to online fraud and the safety of personal data.

Request Invoice Feature

Customers can send a request for the invoice and an email will be sent to the email address which is already linked to the order number.

Vacation Mode

A seller can go on vacation mode when he/she is not available.

The Elettronic Market Shop makes life simpler

With a catalog the Elettronic Marketplace aims to enhance and extend on a daily basis, the list of offers includes a wide range of thousands of products.

Marketplace feature that helps in quality assurance

The greater strength of the Elettronic Marketplace has always been the richness of the bid. A team of experts continuously reviews the latest products to be included on the website and chooses only the best ones to provide customers with a superior product concerning quality, manufacturing methods, and aesthetics.

About PrestaShop Marketplace Module:

The PrestaShop Marketplace Module developed by KnowBand transforms your existing website into a multi-vendor marketplace. It is feature-rich and supports all the PrestaShop themes.

KnowBand has created several PrestaShop Modules for eCommerce websites that enhance the shopping experience and helps you bring more business to your store.

The marketplace needs a revenue model and PrestaShop Marketplace Modules supports two of the most accepted revenue models: The commission model and Membership Plans. It has a proficient admin panel with a functional seller dashboard. Customers can drop reviews for the products as well as the seller.

Every product-related activity by seller and placed orders can be monitored by the store manager from the backend. It supports multiple shipping and payment methods. The PrestaShop Marketplace module is also compatible with the mobile app builder. It supports multiple languages and currency.

Customization, email templates, seller management, inventory management, and many such features are incorporated in the Marketplace Module.

Click here to explore the Multi-Vendor Marketplace features

Click here to explore the Gold Plan of Multi-Vendor Marketplace Module

Support

For those who need a quote, specialized support is also available. In the appropriate section of the site, simply send an email at support@knowband.com and our Customer Service team will respond within a few hours.

Online Hyperlocal Delivery Business Model | Complete Guide for Food and Grocery Marketplace

The hyperlocal delivery business model is spreading its wings in the food and grocery market. Experts assume that in the coming future, the Grocery home delivery business will expand remarkably, and incorporating the hyperlocal delivery business model is a win-win for all the focuses involved. If you are looking for a solution to start a marketplace for grocery or food delivery business then KnowBand has exactly what you are looking for.

The modules developed for creating a hyperlocal marketplace are very well curated by the technical experts and analyzed by industry specialists to empower local businesses with the online grocery store or a food delivery marketplace. Online grocery shops have high profitability and the majority of people prefer online shopping rather than visiting the stores.

Bring your store on a digital platform and start your home delivery business with Hyperlocal Marketplace Module. For the beginners’ guide, you can refer to this article on on-demand Grocery Marketplace.  To deliver grocery, food, personal care products, or any services you need to make a plan and this article will be a step-by-step guide for launching your online home delivery store or an online marketplace. The hyperlocal delivery business model gives a platform to small businesses; they can become a seller on a marketplace and start selling immediately.

Companies like Amazon, Flipkart, Alibaba, Airbnb, etc, have established their brands in the marketplace industry and it is not easy to compete with these hotshots. Still, you have an opportunity to grow as people are supporting small businesses locally.

Step-by-step guide for a hyperlocal delivery business

Finding difficulty in deciding the right industry?

Don’t worry!

We have a plan.

Step 1- Select the industry you want to work in:

To finalize the industry for your hyperlocal home delivery business, do some market research. ECommerce has a lot of potentials if you do it right. Before establishing your hyperlocal marketplace business talk to industry experts, take help from the consultants or you can conduct surveys nearby.

Make good survey forms including all the necessary questions for the sellers and customers. List the benefits you will have and the sellers can enjoy. This will help you in finalizing your domain for the home delivery business.

Step 2- Decide your niche:

Once, you have decided on the industry, now it is time to determine the niche. The specific area you want to focus on. The hyperlocal delivery model for the food industry starts when you begin to think about the product and service you will deliver. You can choose basic needs products like dairy and bakery items, packaged food from a restaurant, lunch box delivery, essential grocery, or fresh vegetable delivery in local areas.

Here is the list of the top 10 budget-friendly hyperlocal business ideas. I’m sure this will help!

Step 3- Analyze what fits into your pocket:

Money comes next! Do not tempt the idea and dispose of your savings. Look into your budget and see what you have and how much you have to spend? Market research is important if you are putting your step into the hyperlocal delivery business. In my opinion, food and grocery delivery businesses are the best choices out there because this comes in the essentials and the essentials never go off the market. We already have witnessed the COVID 19 crisis scenario and boom in the hyperlocal grocery marketplace.

Step 4- Time to develop a website

Since you have to start your store online, you will need a website to enlist your products and services. You can either start a grocery, food, or personal care delivery business of your own, or you can create a marketplace web store and provide a platform to other small businesses.

A website can be created in a few simple steps:

Step 5- Attract sellers to your marketplace

Sellers are the most important part of a marketplace. If you are planning to start a food delivery marketplace similar to UberEats then you need to contact multiple restaurants and show them the benefits they can have if they sell on your marketplace. The food delivery marketplaces follow the hyperlocal delivery business model and we know how they are flourishing globally.

Read: How to Attract Sellers on OpenCart Marketplace

Step 6- Built strong customer base

In a marketplace, customers and sellers are interdependent. If you succeed in attracting sellers you will automatically invite a large customer base. Grocery home delivery and food delivery from their favorite food stall is the preference of every person as this gives them convenience and save time.

You can use Social Media to attract the audience by creating pages on different platforms. Read these articles for some of the best ways to attract more customers to a hyperlocal marketplace.

Recommended Reads:

Step 7- Make delivery set-up and tie-up with courier services

The success of an online grocery company depends heavily on how easily you can deliver the goods to the home/office of your client.

This makes it a vital factor in the entire start-up process to set up an effective distribution system.

Most consumers in India prefer delivery on the same day, more so for food and grocery products, and any unreasonable delay in this specific segment is generally frowned upon.

This is also not feasible, however, solely because of a shortage of human capital or the unavailability of vehicles to transport goods.

Deliveries often seem to come at a large cost-to-company, accounting for almost 30-40 % of total company costs. You can reduce shipping costs with some of the pro tips suggested in this article.

Step 8- Develop a Marketing strategy

The marketing strategies for the home delivery business can be a game-changer. You can use various social media platforms, go for email marketing, run campaigns; offer discounts, and a lot more can be done. You can attract sellers and customers by writing blogs and sharing success stories.

Although major online grocery players such as Big Basket and Amazon have the budgets on many media fronts to afford high-profile celebrity campaigns, you don’t have to follow the same path.

Instead, you can choose to market your online grocery store using local avenues that are equally successful, such as;

  • Putting a commercial in the local newspaper
  • Running a campaign on social media.
  • Sending SMS in bulk.
  • Putting up hoardings at famous places in your local area
  • Word of mouth is the best you can do
  • You can also hire food bloggers

Step 9- Allow Buy online In-store pick-up

It is a new trend to follow. Set up your Online Grocery Business with Store Pick-up Facility. This can save you from extra shipping charges and people sometimes prefer this to maintain safety and hygiene. COVID 19 outbreak expanded the market for BOPIS.

Read: Start your online grocery store with buy online and pick in-store functionality.

Step 10- Documentations and legal requirements

Before starting a hyperlocal delivery model for a food business you need to take care of some legal requirements and documentation work.

  • You need to form a legal entity
  • Register your firm or company for taxes
  • Open a business account to handle business transactions
  • Accomplish your licenses and permits as per your country’s policy and take the licenses according to state & local Business requirements
  • Since you are selling food products, follow all the food safety measures and regulations
  • Do vehicle’s registration and hire a licensed driver for transportation

Create a Mobile App:

Considering the numbers, the smartphone consumer base is wide and about 80% of the smartphone users did online shopping through mobile phones in the year 2020.

After the successful launch of your home delivery website, you can create a mobile app as the number of smartphone users is more than the desktop user. Built a grocery store mobile app for eCommerce and you can refer to this article to read the success story of our happy clients.

Read: [Success Story – Goldengrocery] Grocery Mobile App for E-Commerce

Wrapping up:

This article and the attached reads are sufficient to guide you on starting a hyperlocal home delivery business and a food delivery marketplace. The successful food delivery apps like DoorDash, UberEats, Zomato, etc. created a marketplace for small and big restaurants and increased their customer base and sales. Gear up for the new venture! You tell us what you want and let us think.

You can write to us at support@knowband.com or visit our website for further assistance. Our technical experts will guide you and help you throughout the journey.

How to Start Online Clothing Business- Complete Guide

Are you planning to start your own clothing business online? Well, thanks to the innovators and web developers. Now you can start an online merchandising business with minimal cost without any physical brick and mortar store.

Online clothing business is an opportunity if you are looking for a breakthrough idea. Strategic planning, the right approach, and excellent marketing can make you a dominator in the clothing industry.

Finding a good idea to work on is the first step to starting an online clothing business. You’re going to spend a lot of time, probably money, and effort on it, so make sure that you work on something that has real potential to earn you passive income, allow you to leave your job and do it full-time, provide value and use your skills and talents, or else.

You can sell anything like kids’ clothing, designer, vintage, or anything in between. It is now simpler than ever to set up an online clothing store, thanks to the invention of online store builders, such as OpenCart, Shopify, Wix, and PrestaShop, and the best part is you don’t even need to know how to code!

Since you have reached this far imagining about this new clothing business idea, now you require a plan which can help you start your new venture.

Before that starting a clothing business, ask yourself these questions: Are you skilled enough to start this? If you are passionate enough for starting a clothing business? Will you be able to deal with the new situations coming? Is it profitable? If your answers are in favor then you are preceding in the right direction.

1.     Choose the business model

It’s time to choose a business model for your online clothing store business, now that you know your niche and have an idea of the types of items you want to sell. Online clothing and fashion stores fall into the following categories of business models:

  • Retail
  • Wholesaling
  • Manufacturing

After choosing a business model, one has to select the type of clothing they want to sell:

  • Fast Fashion
  • Traditional Fashion
  • Custom Personalised Clothing
  • Designer Apparels

Each business model has its pros and cons and your ultimate aim, budget, and skills should be focused on choosing between them.

2.   Launch your Website:

Starting a clothing business online is a profitable business as 80% of millennials prefer shopping online.

It is important to have your website. It’s the only place you can sell clothes online and it’s where you’re going to develop your brand, get traffic, and implement all your knowledge to earn a profit. Your website will always be there, at the heart of your business, no matter how much your business expands over the years, and how many monetization methods you pursue.

A website consists of a domain name (the name of your clothing store website), a hosting provider (the company that provides the server to support online business), and a content management system such as Shopify, OpenCart, PrestaShop, Magento, etc. The online platform is the program that allows you to build an online store for selling clothes, creating content, and adding the product, email marketing, and much more.

For starting a clothing business you need an attractive name that should be easy to remember. You can hire a website development service provider to create the best to compete in this rapidly evolving world of fashion.

3.    Find your Target audience:

There is a target audience for every company, so make sure to do your research before settling on a niche. The more you understand your clients and what they want, the more are your chances of delivering the goods they want.

It isn’t easy to start an online clothing business but if you know your customer and have studied their consumer behavior then you can make this difficult task an easy one.

Start blogging:

I can’t emphasize enough how important content is to your overall online clothing business strategy.

You need to build content in multiple ways to start the online clothing business flourish. Writing blog posts, comprehensive guides, videos, social media posts, podcasts, courses, etc. can support every potential lead. Repurposing content is simple as once you have published a blog post, you can easily convert it into a series of emails, a free guide for your subscribers to download, several social media posts, and what not!

Conduct Online Surveys:

To know your target audience and to understand their demands you can conduct online surveys with free available Google forms or any other means. Surveying before starting an online clothing business has added benefits. For the starter, this can help you in deciding the type of product you can sell in your store.

4.    Build Your Clothing Brand

What shapes your brand is you and everything you do online. You need to make sure your brand is compatible with all the elements of your online clothing business.

It means:

  • Using the matching colors, photos, products, etc. on your web.
  • To build all types of graphics for your clothing brand, use a free tool, and capture interactive pictures of the clothes you want to sell.
  • Create a logo with a tagline to stand out
  • Writing an awesome page about telling your brand story and what you will be selling on an online clothing store;
  • Be on every platform of social media and get involved. That’s a way to connect, build up your followers and generate brand recognition with your audience and other business owners;
  • Capture professional images and add them to your website and social media pages for your product;
  • Ask them for reviews and display these testimonials on your website once you have some clients and email subscribers.

5.    Register Your Online Business

In your country, how to start an online business? You have built the foundation of your brand when your clothing website is launched and you have started making your first cash. That’s something you’re going to need to remember.

It’s an easy procedure to register an online company, but you need to follow your country’s rules. After making the lawful registration for paying taxes you will receive all the required details like company registration number, VAT number, etc.  Start your online clothing company and register it as per your country’s laws.

6.    Design Your Products:

Let’s look at the things in more detail that go into creating a product.

You have to choose any available service provider companies as your fulfillment service to design a product. Assume that you have created your online shop. You all know what it takes for fashion lovers to find something pleasant to wear, so imagine what it’s like to design it. Lots of things to take into consideration:

  • The creator of the designs cannot just imagine but are capable of making it a reality.
  • The survey which you have conducted before setting up your online clothing store will now help you as you know what your target audience like.
  • It is needful to keep an eye on the quality of the product you are going to sell. The cut and material of the garment is something you need to take care of. The fabric you will be using, its stretch and fit, all are important factors to start selling clothes online.
  • For the final result, from A to Z-the fit, the color, the design, you have to be sure about everything. You have to develop a product which makes them buy it. Otherwise, selling isn’t worth it. Before going live, be sure to order a copy.

Read: 8 Things that make a Perfect Mobile Product Page

7.    Master the Marketing and Sales Funnel

Getting your store up and running is the first step, but you will need to market your clothing store to make sure that you start (and continue) selling clothes online.

We highly recommend you marketing your online clothing shop over social media. This is a free and simple way to get out into the world with your brand name.

You can simply allow your customers to like your company on Facebook or follow you on Twitter with share and win schemes, which means they can keep up with all brand promotions, industry news that you can share, and any upcoming deals.

Affiliate and referral programs can help you with spreading brand awareness. It is the sneakiest way of bringing new potential customers. Another marketing tool is email marketing. You can send follow-up emails, promotional emails using apps, email marketing tools, and plugins to your customers who have visited your online clothing store before.

Your online clothing store will be making big bucks in no time at all with these easy, powerful, and inexpensive marketing methods.

It’s time to track success.

Conclusion:

When you start your online clothing store, you’ll need to find the middle ground between your quality standards, manufacturing costs, and making a profit.

Almost nobody is born with the full stack of expertise to start and run a successful business, so make the effort to learn about the pieces that you don’t know as much about, whether that’s how to connect in the fashion world, or how to build a growth-oriented business plan.

Be ambitious, understand your brand, and keep your set-up costs down! Good luck!

Recommended Reads:

Explore New Business Opportunities with Hyperlocal Marketplace PrestaShop Module

With the rise in marketplace demand, the Hyperlocal Marketplace PrestaShop module is a solution for all the startups that are planning on a new venture. The module is developed to provide complete assistance to the admin, seller, and customers who are willing to take the advantage of nearby delivery models.

Hyperlocal concept work on geolocation and near-me delivery which is flourishing these days. PrestaShop Hyperlocal Marketplace can convert the eCommerce website into a multi-vendor marketplace with no extra efforts.  Hyperlocal Marketplace PrestaShop module is developed by Knowband which has several functionalities and benefits.

To connect customers with local sellers and shops, the Hyperlocal Marketplace PrestaShop module can be used. Using this module, owners of the PrestaShop store can turn their eCommerce website into a fully functioning marketplace and allow other sellers to sell their products.

Since location is important, sellers can add locations where their products can be delivered and customers can enter their location to verify the availability of the sellers and products. It is time to explore new business opportunities with the PrestaShop Hyperlocal Marketplace module because it is incorporated with all the necessary features required.

Features of a hyperlocal marketplace PrestaShop module

Hyperlocal Functionality

Geolocation data is incorporated and the PrestaShop Hyperlocal Marketplace module is integrated by Google Maps. Shipping areas where their food, grocery, personal care products, etc. can be delivered can be introduced using the hyperlocal feature. Admin can add various localities for sellers to register and sellers can add places where they can deliver the products.

If the shipping distance is out of sight, then a default price for their shipping may also be applied by the seller. Sellers can conduct different operations using this feature, such as adding shipping prices, adding multiple shipping areas, adding bulk ship rates, etc.

Manage Sellers easily:

It is easy to approve or disapprove of the sellers from the admin panel of the Hyperlocal marketplace.

Product Approval List:

Any registered seller can sell whatever they want to but the admin can approve the list of products and categories from the seller lists. Inventory management for food delivery, grocery home delivery, and other local delivery products can be done effortlessly in a few steps.

Effortless Commission Management:

The admin can easily break the commission according to the type of the commodity. The admin may also create new categories accordingly.

By entering a default committee, the admin may set a new category. This allows managers to charge different commission rates for different types of items.

Easy Transactions

The module offers effortless transaction options for customers, sellers, and the admin.

Seller Transactions

The system does not automatically move the amount into the account of the seller, so the owner of the store must keep records for all the sellers and manually pass money to the seller and enter the transaction information later to keep a record of the same.

The PrestaShop Hyperlocal Marketplace module allows the administrator to view two types of sellers’ transactions, namely Seller Balance History and Transaction History.

The PrestaShop Hyperlocal Marketplace addon’s Seller Transactions page keeps track of the transactions of the seller and the remaining balance of sellers.

Payout Request

For their profits, the sellers may make a compensation offer. These payout requests can be viewed from the Hyperlocal Marketplace PrestaShop Module’s transaction payout request section.

Vendors may specify the sum and purpose for the payout and may choose any of the payment methods specified. With a single mouse click, the admin may approve or disagree with the payout requests.

Email Templates for Notification

For multiple events, such as vendor registration, seller account approval, product approval, review updates, payout request warning, and many more, the PrestaShop Hyperlocal Marketplace addon offers different ready-made email templates.

The PrestaShop sellers will be updated with these email updates about different activities at the PrestaShop Hyperlocal Marketplace.

Membership plans

By adding filters, sellers can review their membership plan history. To verify the background of the membership plans, sellers have to fill in the plan name and the status of the membership plan under the philters.

Multiple payment and shipping methods:

Store admin can set multiple shipping and payment methods. Sellers can specify their methods of shipping or the default shipping methods specified by the administrator will be displayed in the Ship tab of the seller’s dashboard. To introduce his customized shipping methods, the seller has to add the required methods.

GDPR Compatibility:

The Hyperlocal PrestaShop Marketplace is GDPR compatible. I allow customers to opt-out from the customer list. Customers can see the seller details if the admin allows the settings and sellers can close their shop whenever they want to.

Admin Benefits of Hyperlocal Marketplace PrestaShop Module:

Easy commissions:

The marketplace is a source of passive income and supporting local businesses can be advantageous. The module allows the admin to set the commission for every seller. The commission can be different or the same depending upon the admin’s choice.

No need for stocking up an inventory:

Since it allows multiple sellers and let them sell at one platform, the Hyperlocal Marketplace PrestaShop Module has the functionality to manage the inventories. Both admin and seller can add or remove products and categories.

A profitable business model:

It is a scalable business model with the benefits of eCommerce marketplaces. In contrast to a standalone eCommerce shop, it entails less financial risks. A rising customer count comes with growing suppliers, ultimately resulting in an increasingly growing business.

Helps increase revenue

Sellers come to hyperlocal marketplaces to sell because it allows them access to a large client base. The risk of consumers stumbling on goods they did not originally want to buy is higher when searching through goods on marketplaces.

Hence, this increases the chances of better sales as a wide range of goods are presented for them to choose from various vendors.

Seller Benefits of the Hyperlocal Marketplace PrestaShop Module:

Large customer base:

The Marketplace has a major advantage as it brings more new customers to the seller. A seller gets regular orders because of a larger customer base.

Easy Management:

It has a front end seller dashboard which allows the vendors to view their profile, products, and orders. The module provides a separate seller’s page which makes it easier for the vendors to promote their business.

Shipping Benefits:

The shipping methods can help you reduce cart abandonment. As per the requirements, the vendor may add multiple ship areas. The seller will edit the areas of the ship. They can also delete areas for ships. For different areas, the seller can list multiple shipping rates. If the distance is beyond the range, the seller will set the default price for shipping.

Sell Multiple Products:

Any type of product can be introduced to the marketplace by vendors. The Hyperlocal Marketplace PrestaShop module supports all kinds of products categorized by the admin. It can be any product, virtual, or bundle products.

Various Membership Plans:

Sellers can take any membership plans as per the requirements. Hyperlocal Marketplace PrestaShop module allows the seller to choose the membership plans like a monthly plan, yearly plan, or other as needed.

Transaction Transparency:

The entire transaction is transparent as the commission charges are fixed and the seller can ask for payouts whenever needed or as per the marketplace policy.

Buyer Benefits of Hyperlocal Delivery Addon

Faster Delivery: By entering the location, buyers can check the availability of items and sellers easily. They can add Pincode and all the products which are available in their area will be displayed in the marketplace. Faster delivery can be done after buying from a nearby store.

Get a better deal: From a broader range of product choices, customers can now select the perfect items. Due to the competency factor, customers can get amazing deals on less expenditure.

Reviews can help: There is an opportunity for customers to give the seller reviews. By using Product Review Alert or Default Product Comment Addon, customers may also review the goods.

Buy from seller’s page: The hyperlocal marketplace for PrestaShop allows customers to visit the seller page and buy directly from there.

Become a seller: If you are a customer and planning to sell on a marketplace then it is super easy on a PrestaShop Multi-vendor Hyperlocal Marketplace in fewer steps.

Improved customer engagement and segmentation: Marketplace is the ultimate destination for not only consumer interaction, but also improved consumer targeting strategies and efficient study of customer segmentation. These markets provide space for a tailored consumer sales strategy and improved overall customer experiences as well.

Final words:

In the past, online hyperlocal marketplaces have shown rapid growth and capacity for the same in the future. With the tremendous opportunities it provides, marketplaces have progressively become a lucrative place for sellers from which their product scope can be extended far and wide. The path to offer excellent shopping experiences has just started for hyperlocal marketplaces.  In the industry, the journey ahead is exciting and full of potential for inventive innovations.

looking for business ideas, here is the list of top 10 hyper-local businesses that you can start with minimum investment.

To start your marketplace, you can read our previous article: Types of Online Marketplaces: Start your own with Multi-Vendor Marketplace Module

This May Interest You:

Top 10 Hyperlocal Business Ideas for 2020

Hyperlocal delivery is a new style of shopping. Everyone is looking for a home delivery option for the required things to avoid going out. Moving out of the walls for shopping isn’t safe and buying stuff from a supermarket or a grocery store can put you into risk.

Practicing social distancing, taking extra care, and maintain hygiene is the new normal. We are now habitual of the work from home and not willing to leave the comfort zone. Every coin has two sides. With the dark side of the pandemic, On-demand, near-me, hyperlocal delivery services are the new business opportunities that came into existence.

Hyperlocal delivery businesses work in a small region by providing different types of services. The process can be monitored in real-time.  To start a hyperlocal business you need to decide the service you want to provide or you are good with, find the target audience, decide the geography and make it happen in the given time.

Hyperlocal delivery business overcomes the biggest constrain of renting or owning a physical space. Instead, you only need space on the cloud and an app or a website, to begin with.

I will be discussing the top 10 low investment hyperlocal business ideas for 2020. It is important to understand the concept, how it works and for that, you can refer to our blogs on Hyperlocal Marketplace. The hyperlocal business basically revolves around on-time home delivery.

1.     Fresh Edibles

Getting your morning bread and fresh milk delivered on your doorstep that too from the store you purchase from can be a great relief.

The fresh edibles delivery business is the niche you won’t fail on. It hardly requires any investment. The main focus of hyperlocal business is to cater to the needs of people living in a certain geography. The store owner can decide the region or the distance where they would like to serve.

All you need to give express delivery for fresh fruits and vegetables, bakery products, and dairy items. Managing an inventory and keeping the tracks of the demand will help you expand.

2.     Groceries

Next in the category is the Grocery home delivery business. A hyperlocal marketplace for a grocery business can give you a kick start. No individual can live without food grains, cereals, millets, or pulses. You can start delivering these day-to-day essentials on the doorstep.

An e-grocery has observed tremendous growth in the last three years. Now after the pandemic, it is the most demanded and successful businesses in the economy.

3.     Health and Hygiene

I have put health and hygiene in a single category because the two works together. The hyperlocal business idea does not just stick to delivery services but giving on-demand services is an important aspect. In the last couple of years, e-pharmacies has been a popular concept in India. Now the need is higher than ever before.

COVID-19 outbreak increased the demand for home assistance, nurse facility, medicine delivery, doctors’ home visit, and many more on the line. You can connect with some of the doctors in your area and ask them to join your hyperlocal marketplace on-demand service platform.

Provide Baby care facility, old age caregiving services, home delivery of pharmaceutical products and medicines in your neighborhood. If you live in a small town then it is a great idea for starting a new hyperlocal business.

4.     Personal Care

Traveling kilometers for personal care in heavy traffic will waste your weekend. Why not bring the salon to your home? Oh! Yes, I have quoted the line from an advertisement but this can become a reality with the hyperlocal business idea of personal care.

Personal care home services have received a good response in urban cities in the past few years. Urban Company is one of the popular personal care company providing on-demand services. You can start with beauty salon services, Spa and Massage, or hairdressing.

Also, you can make the home delivery of personal care products like soaps, shampoo, floor cleaners, detergents, mops, etc. You will have to make some research before starting this business. For that, you can ask people to fill up a form asking all the personal care requirements for a week.

A good plan can bring success and this won’t need much of an investment. Hyperlocal on-demand services in personal care can be a good option to start with.

5.     Expert Hospitality Services

Make a list of all the handyman services a person needs. You can gather all the experts in a place for providing services like plumbing, carpenter, welding, stone works, etc. for your new hyperlocal business. A craftsman or an expert in any of the fields can work with you on a commission basis.

You can take advantage of the current situation and ask people in your neighborhood for the requirements. It would be more suitable for a retailer or an artist to work with you in this crisis.

Handyman implies a person who can do minor repairs and tasks but who does not have the qualifications and experience or credentials for more than minor repair jobs. If the work does not need expertise or mastery then you will easily find many people looking for work.

Start giving work to people and make money for you too. This can be at the top of the list as not many people are into this business.

6.     Cleaning Services

Providing cleaning services can be a perfect way to start doing what you love — soon, with a low barrier to entry. Start with your neighborhood and see the response to this. You can hire people on your behalf and provide cleaning services like vehicle cleaning, carpet, cleaning, sofa cleaning services, or garden maintenance services.

Word of mouth can work for this hyperlocal business. Share ads in your neighborhood, and get more bang for your buck by gaining some local businesses as customers. Usually for a comparable amount of work they would pull in a higher paycheck.

7.     Pet watching

Do you love pets? Consider turning into a pet sitter. Or even if you don’t then you might find people who do and in the need for work. Start a hyperlocal business with pet watching services or with pet suppliers.

Pet suppliers are equally as important as food or medicine. A business idea needs some strategic planning and if you see many people with pets around you then this can be a good option for starting a hyperlocal business. You will be able to provide the required items on time which gets delayed with existing eCommerce stores.

Join in to start a pet sitting service like Rover or Care.com.

8.     Fitness equipment

In my opinion, fitness gyms are the most unhygienic place out there. Many people use the same machinery and equipment which needs sanitization every now and then. You can start a hyperlocal home delivery service by providing fitness equipment or renting them for a few days.

People are more conscious about health in urban areas and this can be a one in a million idea for a newbie with a little investment.

To get the word out, give in-home seminars, customized diet and fitness regimens, and online group boot camps. Don’t forget to load an Instagram feed with motivational quotes, free workout videos, and even nutritious snack ideas — it’s a great way for fitness gurus to create their brands.

9.     Logistics

This can be put a bit above in the list but all the mentioned hyperlocal business ideas are equally important. A document delivery, on-demand pick up and drop services, Stationary delivery application can be a great help during this work from home time.

We are well aware of the fact that people are going careless with social distancing. Why not start a business providing delivery services like existing courier companies? Here, the only difference will be the addition of the location factor.

Hyperlocal delivery services will operate in a smaller region with safety and hygiene. You can pick a parcel from one place and deliver it to another in minimum time.

10.Tow-truck

Tow-truck business can be a good choice when we talk about hyperlocal business. With a tow-truck, you can provide services like movers and packers, tie-up with delivery service providers, become a partner with local auto repair shops, motor clubs, auto auction companies, and property owners.

This might need some investment if you do not own a truck or a suitable vehicle but can make a lot of money if planned well.

A tow truck company makes money by charging fees for a tow. A standard charge will include a flat tow charge, a mileage fee, and a storage fee. Hyperlocal tow truck business can be profitable and if done with safety and hygiene, people won’t mind paying a little extra.

Pro tips from the author:

A hyperlocal business has two constraints, time and geo-location. Firstly, identify your small business idea and determine if your business idea works well from home. If you are a beginner, then start as a side business or hobby. Research well before starting up and reach your target audience. You can take the help of a website developer or a mobile application for creating a market place. Make a strategic business plan. Get to work!

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What is Hyperlocal Marketplace Business? Why is it blooming in 2020?

If you are considering turning your online business into a marketplace then this is the best time for you. A hyperlocal marketplace business is in-demand and shaping the market trend. Hyperlocal Marketplace needs to be adopted to evolve your business.

What is a marketplace and how it works for an online business? What is the concept of hyperlocal and why one should go for it? You definitely want answers to these questions. In my previous blog post, I have discussed Why Hyperlocal is a new trend after COVID 19 outbreak? There are many challenges faced by the business merchants in the transition process but there is a solution to every problem. The previous blog answers everything about hyperlocal.

In this blog post I will be focussing on hyperlocal marketplace business and why is it flourishing nowadays?

Definition

A marketplace that caters to the needs of a limited geographical area is the hyperlocal marketplace. To build up a marketplace one has to find a vital space. Setting up a marketplace is an erupting business idea.

Different business owners can register on a website or application and sell their products to the consumer in a limited geographical area. Hence, an eCommerce hyperlocal marketplace has been established. If you take a walk around your local market, you will find all the necessary and essentials available. The local marketplace will fulfill all your demands.

The concept of establishing a hyperlocal marketplace sounds fuzzy and it is gaining popularity day by day. In 2020, going hyperlocal is the last thing you will say no to. The near-me hyperlocal business sounds affordable and convenient. You can make a business model and plan it accordingly.

Some of the important factors hyperlocal marketplace is thriving are the Geo-location facility, on-time delivery, safety, and convenience.

These can be considered the key factors for the hyperlocal marketplace because these businesses primarily depend upon the less delivery time and precise location. In other words, delivering a product at a location within time is the only goal for a hyperlocal marketplace business.

Major domains involved in Hyperlocal Marketplace

5 major Industries are dominating the On-demand near me hyperlocal marketplace business. The business of the marketplace is spreading and different industries are taking advantage of the hyperlocal marketplace.

Home Delivery of Consumer Goods:

Fast-moving consumer goods, also known as consumer packaged goods are the products that are always in demand and get sold quickly. Grocery, packaged goods, dairy products, medicines etc.are categorized in top hyperlocal marketplace businesses.

Amazon Grocery is one popular example of grocery delivery in India. It is gaining attention and people in urban areas are opting for it. BigBasket and Grofers are leading the grocery market in India.

Post COVID-19, the delivery apps have become very popular and in order to avoid crowds, people are willing to take advantage of food and grocery home delivery services. Now is the golden chance for local vendors to shine in the dark.

Pre-Book the slot or make the reservations:

The transport market is driving the on-demand industry. Cab services like Ola and Uber are the dominators. They are offering food delivery, rideshare, and what not!

Other Hyperlocal Marketplace booking businesses are booking dinners, movie ticket bookings, BookMyShow– movie ticket bookings, Dine Out– Restaurant table booking, Dine Out even offers discounts and deals to the consumer.  MakeMyTrip is another popular website for hotel bookings, to book flight tickets or plan a trip and many such exemplary startups are in the market which is on bloom.

Hospitality services:

On-demand services provided by local business owners are looking forward to establishing a hyperlocal marketplace.  Housekeeping, beauty salons, Spa and Massage, dog care services are popular these days. Urban Clap is an example of hyperlocal marketplace on-demand services.

Appliances Repair, Electricians, Mobile Services, Technicians, Carpenters, House Cleaning or Pest Control, Packers and Movers, Plumbers are other businesses for the hyperlocal marketplace. UrbanHopperz is another app popular for on-demand delivery services. 

Health Care Services:

After the pandemic, the health care industry is gaining a lot more attention than before. The health care services, nurses, baby care, Old age health care are all needed to be taken care of after COVID-19. Considering the availability of space in hospitals, the demand for home health care services is increasing.

Developing countries are unable to provide the needful facilities in hospitals so, a home caretaker or nurse is the best option one can go for. The health care industry has a huge scope in hyperlocal marketplace businesses.

Logistics:

People tend to move on to the hospitality sector. Hyperlocal on-demand near-me services are still evolving. It includes logistics or concierge, which is growing in urban areas. People are taking the help of such services for sending documents or lunch boxes.

Some of the popular startups offering on-demand concierge are  Dunzo, a mobile-based concierge services provider in India, Fetchr is popular in Dubai for booking delivery services, Alfred Club is US based and it provides an ‘Alfred’ to households to take care of their weekly errands and many are there. Pidge is a startup in Delhi NCR, they are offering 60 min Pick-up and immediate delivery facility.

If you want to try your hands into on-demand delivery services, this is the right time.

Why Hyperlocal Marketplace is blooming in 2020?

We are aware of the scenario and going through a tough time because of the COVID-19 outbreak. Eventually, life is getting on track, and demand for home delivery is increasing. Hyperlocal marketplace businesses offer home delivery services in the nearby region or zones in a matter of time.

It is in trend because it connects customers with the sellers who are closer to him. It plays with the customer’s psychology for being well served. They get their product or service ordered within a couple of hours.

Satisfaction comes with hardly any effort and cost. The merchants, on the other hand, find it super easy to cater and deliver a customer who is close in geography. The merchants know their customers’ aesthetics, and can therefore play accordingly with their business models. Costs drop appreciably for both aggregator and merchants at the end, and therefore a win-win tactic for both.

How to configure this?

These days a lot of business in the Hyperlocal Marketplace is growing aggressively. Now If you are willing to start an on-demand delivery business and interested in setting up a hyperlocal marketplace business, you can take the following steps:

  • Select the Industry which you want to provide your services
  • Choose your Niche: For example, if you want to go for logistics then for the starter, you can deliver medicines.
  • Develop a Responsive website where your leads will land
  • The marketing strategy should be based on Target Audience.
  • Smart Phone is the key: Develop a Mobile App.
  • Build Partnerships with courier services or other hyperlocal service providers and make a hyperlocal marketplace

Note: In between COVID-19 outbreak, you must take care of security, hygiene, and safety.

If this doesn’t work for you than many tools are available which can help you with hyperlocal marketplace business idea or you can take help from the experts. But this isn’t a difficult task, with little efforts and a good plan you can allow users to take advantage of your offerings and services through Online Store Website and Mobile applications.

Final words:

The hyperlocal marketplace needs robust underlying realtime software architecture that ensures the fastest delivery possible from nearby or local sellers in the targeted regions or zones. Consumers or end-users demand for fresh and consumable products to be delivered by the earliest. The hyperlocal marketplace business can help you grow your business explicitly.

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Hyperlocal Business Model: Go Local with this New Trend

Strengthening the curiosity and enthusiasm of a large number of entrepreneurs who have been on the lookout for something that can make them stand out, hyperlocal eCommerce business has served the purpose. Many companies like Amazon, Flipkart, Grofers are serving regionally or locally for the past few years. But the Hyperlocal Business concept is roaring after COVID 19 outbreak. 

What is Hyperlocal?

There is a small difference between hyperlocal and eCommerce. Hyperlocal businesses are the one who serves in the nearby vicinity and eCommerce businesses have a large network of the national or international market.  Hyperlocal is often used only to describe delivery businesses or on-demand services. Entrepreneurs are switching to hyperlocal as it allows consumers to place generic orders, sending parcels from one location in the city to the other, food, groceries, household essentials, or even medicines. This transition will open the doors for small businesses to enter the digital world. 

Why go Hyperlocal?

A unique advantage of Hyperlocal eCommerce is that their whole supply chain is situated next to both the buyer and the seller. As a consequence, the vendors themselves are retailers or smaller traders. A hyperlocal business platform allows local offline businesses to reach out to their targeted customers confirming product delivery within a very short time.

The challenge for an eCommerce can be an advantage to hyperlocal Businesses

  • eCommerce often faces a challenge of on-time delivery but with a Hyperlocal business, the same product can be delivered within a few hours. Customer doesn’t have to wait for days but he/she can use a Hyperlocal business platform for getting it immediately. 
  • Trusting online eCommerce websites is a matter of concern and it leads to many frauds. But with an eCommerce, the chances of fraud are least. 

Challenges faced by Hyperlocal businesses:

You might have heard that many Hyperlocal businesses got shut within a few years of their journey. There are multiple challenges faced by a Hyperlocal business while going through this transition.

– Area of operation

Starting in cities that are not yet technologically wired and most of the population is not used to buying stuff online, the primary option for hyperlocal business cannot, of course, be the right choice.

–Brick and mortar stores

People still prefer buying groceries themselves as they do not trust the quality of online products. Buying fresh fruits and vegetable from a market is an old practice which will take time to change. 

– Cutthroat competition

The hyperlocal businesses have to compete with well-established eCommerce enterprises as they trying to reach out on three tires for grocery and other such services. 

What is the Solution for Hyperlocal Business problems?

The solution to these challenges is by adopting a strategic path to reach your targeted customers and providing them a better customer experience. COVID-19 outbreak brought the new trend to go local and now businesses are trying to expand their networks digitally. People in three- tire cities are opting for online shopping, even for groceries. 

Many Digital Solution Companies are providing various user-friendly applications that can help local entrepreneurs to go Hyperlocal.

  • A dynamic website: A Hyperlocal business owner can ask a developer for a well-versed website where the customer will find all the products listed to it. 
  • Store locator and Pickup services:  A website where customers can place orders and pick a delivery time or pickup timings. The owner who intends to switch to hyperlocal business can incorporate a module for the online users to find the nearest store and pick up the product from the store. Many stores have different outlets. With the module installed in your eCommerce store, you can allow the customer to choose the nearby store to pick up the order. Knowband provides a store locator and pickup module for many eCommerce platforms. 
  • Product availability check by zip code: This module can help the customer to check the availability of a product in an online store. Customers can check the availability of the products in any particular area just by entering the zip code, this way owner can restrict the customer in one region. 
  • Mobile responsive or a mobile application- Being an eCommerce store owner you must ensure that your website is mobile responsive or you can build an app for the same. Now you can install a mobile app builder plugin and make your website mobile responsive.
  • Tie-ups with other local vendors: You can make tie-ups with other store owners. This will help you fulfill the customer demands on time and you can generate more revenue.  

Go Local with Hyperlocal:

Going Hyperlocal is the need of the hour. This will bridge the gap between the online and offline market. The availability of a Geolocation database can help you in targeting the right customers. With Hyperlocal business, entrepreneurs can focus on customer-centric models by controlling quality and inventory. With minimum efforts, larger goals can be achieved. The hyperlocal business owner can run all the operations on smartphones with very few efforts as compared to a physical store.

Conclusion:

Given the limited geographic distribution of the hyperlocal industry, marketing investment is typically very effective as there is little waste and Word of mouth will spread quickly.

Visit Knowband Shop for eCommerce solutions. Our enthusiastic team will be glad to provide solutions to your problems. 

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