If you run an eCommerce store and not satisfied with your sales, you might be thinking about several ways to improve the same. Starting a shop on some popular marketplace is one such idea that might have surely came into your mind. Well! If so, this is a good decision as it will help you to leverage the traffic and customer base of an already established marketplace and generate some serious sales for your business.
The aim here is to expand the reach so as to generate desired revenue from the business. However, It might be a tough task to manage two shops on different domains at the same time. Therefore, I am going to explain how can you manage being a seller on a popular marketplace like Etsy and manage your own eCommerce site at the same time.
Both your website and selling on Etsy shop are important; managing both the entities separately is not an easy task, though. You need time, effort and man power to make sure everything goes as planned. It made us realize, if we can integrate your eCommerce site and a marketplace like Etsy, it will curtail a huge burden at once by allowing a store owner to sell on the marketplace directly from his eCommerce store. Thus, saving a you need for separate operation of both the entities.
A PrestaShop-Etsy connection is a similar approach that works by integrating an interface on the PrestaShop back-office which possess the controls and configurations for:
- Synchronizing the updates and changes in the stock
- Managing orders received from Etsy product listing
- Preparing product feed for Etsy listing
- Preparing different profiles for Product listing
- Preparing product Shipping options for Etsy orders
- Setting up an Etsy API configuration to establish the connection
To start selling on Etsy Marketplace you need a seller account on Etsy. Create a seller account on Etsy marketplace before you can set up a Prestashop-Etsy connection. After registering the seller account, you need to setup an App on Etsy to get the API details.These API details are used by PrestaShop-Etsy integration module to setup a connection between the store and the Etsy seller account.
Next,you will need to prepare the product feeds and upload it to the Etsy product listing.However, before your PrestaShop products are visible on your Etsy seller profile,you need to make sure that you have configured the shipping options.The customers on the marketplace would want to see what shipping options are available with the product and when it is going to delivered to them. So,it’s really important that you update the shipping options and let your customers on Etsy stay informed about them.
PrestaShop Etsy integration module can be utilized for configuring the shipping templates by updating various information required by the Etsy marketplace.
When shipping options are configured and ready for mapping with different products, you can prepare product feeds that will be shown on the Etsy marketplace. The product feeds are created based on the profiles, category mapping, and attribute mapping between the store and the marketplace. Creating a new profile will have the options to perform category mapping and attribute mapping according to which the list of products will be shown. From this list of products, you can select those products on your store which you want to upload on the Etsy marketplace.
In a standard Etsy seller account, when your products become visible on the marketplace, you start receiving order for them. A PrestaShop Etsy connection works efficiently to let you manage these product orders from the PrestaShop dashboard itself. Now, based on the order status mapping between the PrestaShop and Etsy marketplace, you can update the order status and perform all the order management task from your PrestaShop back office itself.
Etsy product orders are listed on the PrestaShop dashboard as shown in the figure below:
Watch how to connect Prestashop store with Etsy Marketplace
This is how a PrestaShop-Etsy integration works to allow an eCommerce site receive orders directly from the Etsy marketplace. An effective PrestaShop-Etsy connection lets you perform all the activities of a seller account from the PrestaShop admin panel itself. Knowband’s PrestaShop Etsy integration module is one such PrestaShop module that you can leverage to generate heightened conversions on your store. It’s time you accept the importance of being a part of a popular marketplace and understand how you can leverage them to generate sales for your business.