Notifique a los clientes cuando los productos vuelvan a estar disponibles y sus ingresos de PrestaShop aumentarán rápidamente. Utilice PrestaShop Back-in-Stock móduloPara comenzar a recuperar los ingresos faltantes. Envíe notificaciones a los consumidores tan pronto como los productos vuelvan a estar disponibles. Solo toma 5 minutos configurarlo.
Complemento PrestaShop Back-in-Stock: enfoque único para capturar las ventas perdidas
Las alertas de disponibilidad son una forma perfecta para que las tiendas PrestaShop impulsen las ventas.No se pierda las ventas porque los productos están agotados. Aumente sus ventas con notificaciones push web para productos en stock. Puedes enviar un correo electrónico inicial cuando un cliente se suscribe a una alerta de disponibilidad, alertas de stock bajo, y un correo electrónico de notificación final con el Mensaje de disponibilidad. Todos hemos descubierto cosas que estaban agotadas, pero no volvemos a la tienda para ver si todavía está allí. ¿Por qué espera que sus clientes lo hagan? Influya en ellos usando correos electrónicos y envíe notificaciones automáticas para traerlos de regreso a su tienda en línea. Obtendrá más ventas y observará una aumento en la tasa de conversión.
Agregar una suscripción de correo electrónico a su lista de suscriptores lo ayudará a hacer crecer su lista
La mayoría de los formularios de advertencia de devolución en stock solo obtienen la dirección de correo electrónico del cliente para informarles cuando un producto vuelve a estar en stock. Aproveche el hecho de que están prestando atención pidiéndoles que se unan a su lista de correo electrónico al mismo tiempo. Los vendedores que utilizan esta estrategia ven una gran mejora en su lista de suscriptores de correo electrónico tamaño, lo que conduce a un aumento de las ventas.
Puede observar la lista de suscriptores en el panel de administración en el menú de la izquierda donde se enumeran todos los módulos instalados.
Envíe correos electrónicos automatizados para existencias bajas y pendientes
El módulo Back-in-stock de PrestaShop es una herramienta para el marketing por correo electrónico.. Los clientes generalmente reciben cientos de correos electrónicos promocionales y la mayoría de ellos son ignorados, pero un correo electrónico con un asunto llamativo tiene más posibilidades de ser abierto. El módulo permite a los vendedores enviar un correo electrónico personalizado con texto y líneas de asunto personalizados. Junto con una inicial bienvenidos email, puede enviar alertas de existencias bajas a los suscriptores y notificarles sobre los productos reabastecidos.
Agregue productos relacionados a la plantilla de correo electrónico y realice ventas cruzadas
Escuché la frase ‘matando dos pájaros de un tiro, el módulo funciona de la misma manera. Le permite enviar alertas de stock y tiene la opción de enviar productos relacionados. Un vendedor puede agregar detalles como bestsellers, productos de la misma categoría, productos específicos, etc. Si un vendedor opta por la opción Productos específicos, entonces deberá especificar los productos en la pestaña respectiva como se muestra en la imagen a continuación.
Envíe alertas a través de su proveedor de correo electrónico como Mailchimp
Es fundamental que construya su marca, y una forma de hacerlo es asegurarse de que los correos electrónicos que envía se envíen desde su dominio. Podrá utilizar una variedad de funciones para impulsar el éxito de sus campañas de reposición si utiliza un proveedor de correo electrónico de comercio electrónico avanzado como MailChimp, Klavio o Sendinblue. Y, el módulo de reposición de existencias de PrestaShop le permite hacerlo.
Análisis en tiempo real para PrestaShop
Vea un informe completo sobre los clientes que se han suscrito a alertas push web para productos que se encuentran en stock. Para aumentar las ventas, identifique los artículos más exitosos, maximice el inventario y ejecute campañas promocionales.
La nueva versión tiene parámetros UTM
Los parámetros UTM son códigos de texto cortos que se inserta en URL (o enlaces) para monitorear el éxito de una página web o una campaña. Los análisis integrados están disponibles en los sitios de redes sociales. Estos le permiten realizar un seguimiento de métricas clave como me gusta, acciones y clics en el sitio web. Puede agregar parámetros UTM a PrestaShop Módulo de nuevo en stock y aprovecha.
Para concluir: Los correos electrónicos de Back-in-Stock son alertas únicas, ya que crean curiosidad, influyen en los motivos de compra y aumentan las posibilidades de ventas. Si no envía alertas como existencias bajas o existencias a sus clientes, está cometiendo un gran error. Conseguir su Módulo ‘back-in-stock’ hoy para recuperar sus ventas perdidas. Para el desarrollo de sitios web de comercio electrónico, requisitos de módulos o desarrollo de aplicaciones móviles para su tienda en línea, KnowBand tiene expertos y herramientas listas para usar. Visitanos en www.knowband.com o envía un mensaje a support@knowband.com.
Las estrategias para la retención de clientes le permiten proporcionar y obtener más beneficios de su base de clientes actual. Para cualquier empresa de comercio electrónico, atraer nuevos clientes es un objetivo final y mantener los existentes constituye la base del éxito a largo plazo. Es posible que haya escuchado una y otra vez que atraer a un nuevo cliente es más algo agitado que hacer que el existente repita la compra. Quiere asegurarse de que los clientes que tanto ha trabajado para atraer permanezcan con usted, tengan una mejor experiencia de cliente y tiendan a obtener valor de sus productos. Los clientes leales que realizan una compra repetida son una fuerza impulsora para cualquier negocio. En esta publicación, compartimos nuestros 5 mejores módulos de retención de clientes probados para la tienda PrestaShop que lo ayudarán a mantener relaciones beneficiosas con sus clientes y fomentar su lealtad. Echemos un vistazo a cómo proceder.
1. Atraiga con Ofertas y descuentos para la retención de clientes
Para atraer a un cliente potencial, los descuentos y las ventas son las estrategias más interesantes. En su tienda PrestaShop, agregue el módulo para compartir y ganar de Facebook lo que puede permitir al cliente compartir el producto en la cuenta de Facebook y, a cambio, obtendrá un cupón de descuento que puede canjear en compras repetidas. Tú también puedes ejecutar una venta flash en su tienda de comercio electrónico para aumentar la retención de clientes.Las ventas pueden atraer a cualquier tipo de cliente porque a las personas les encanta obtener sus productos favoritos a precios económicos.
2. La implementación de un programa de fidelización puede aumentar la retención de clientes
Otra estrategia probada para aumentar la retención de clientes es el lanzamiento de un programa de fidelización en su tienda online. los Módulo de puntos de fidelidadMódulo de puntos de recompensa están diseñados para ofrecer una recompensa a los clientes por cada compra que realicen. Estos puntos se pueden utilizar en la próxima compra de la tienda PrestaShop según las reglas definidas por la tienda.
3. La satisfacción del cliente es la clave para la retención de clientes
Si desea que los clientes vuelvan a comprar con usted, bríndeles la satisfacción que se merecen. El viaje comienza desde la página de inicio y finaliza cuando el cliente recibe el producto de calidad esperado. A veces sucede que el producto no le queda bien o al cliente no le gusta y quiere devolverlo. ¿Está su tienda preparada para gestionar la situación del pedido de devolución? Si no es así, instale el Administrador de devoluciones de PrestaShop módulo a su tienda que puede ayudarlo a manejar la cancelación del pedido y las devoluciones del pedido sin esfuerzo. Esto no lo es. Si su cliente necesita hacer una consulta o necesita ayuda, es importante tener un buen sistema de atención al cliente. Hay varias formas en las que puede ofrecer asistencia al cliente en su tienda de comercio electrónico. Proporcionar soporte por chat con el servicio de asistencia técnica de deskoid, soporte por correo electrónico, chat en vivo, soporte telefónico, etc.
4. Agregar elemento de personalización
¿Has escuchado el término experiencia personalizada? Esta es la nueva tendencia en los negocios. Trate a sus clientes como un individuo y cuide su experiencia ya que cada cliente tiene un gusto único. La retención de clientes se puede lograr si sabe cómo tratar a sus clientes potenciales. Puede vender productos personalizados a pedido, como tazas de café impresas personalizadas, camisetas, relojes de pared o cualquier cosa que a la gente le guste comprar con nuevos diseños personalizados. los Diseñador / Personalizador de productos PrestaShop El módulo permite a los clientes agregar el texto, las imágenes y el código QR deseados de un producto. Comience esto hoy y aumente sus ventas al siguiente nivel.
5. Oferta de suscripciones:
Anime a los clientes con un correo electrónico a realizar una compra repetida y, para ello, puede agregar un módulo de suscripción de correo electrónico gamificado en su tienda en lugar de la aburrida ventana emergente de suscripción. La diversión y Juguetón rueda de la fortuna Spin and Win le traerá más suscriptores y podrá ofrecer algunos descuentos, cupones a sus nuevos suscriptores. El marketing por correo electrónico se puede utilizar para seguir a sus clientes actuales. Puede compartir con ellos los detalles de los carritos abandonados, recibir comentarios después de la compra y también compartir actualizaciones periódicas de la tienda. Alerta de precio, los nuevos detalles de stock pueden proporcionarle una mayor retención de clientes y aumentar sus ventas generales.
Palabras finales: Si, después de la venta, aún tiene que vender a los clientes existentes, ahora es un buen momento para desarrollar un plan coherente de retención de clientes. Para aumentar sus ventas y la retención de clientes, debe ocuparse de cada cliente que visite su tienda. Ofrezca ofertas, descuentos, puntos de fidelidad y anímelos a suscribirse a su boletín. Sea claro con las políticas del cliente y no olvide proporcionar canales de atención al cliente para dar satisfacción al cliente.
La IA es la industria tecnológica de más rápido crecimiento y, recientemente, Mailchimp agregó algunas características y actualizaciones sorprendentes para hacer que el viaje del cliente sea más inteligente con algunas soluciones inteligentes. Citaron este comunicado de prensa con el lema: "Si tienes grandes objetivos, tenemos grandes actualizaciones". Hay millones de empresas registradas y miles de millones de datos de clientes están disponibles en Mailchimp. Para construir la solución inteligente, Mailchimp utilizó todos los datos disponibles. La nueva actualización
Rediseño de la aplicación:
El equipo de desarrollo de Mailchimp ha rediseñado la aplicación con una nueva experiencia de desarrollador con bibliotecas de cliente nativas y SDK móviles. Las API de Mailchimp?can manage audience data, send campaigns, activate event-based messages, and more. The global infrastructure of Mailchimp can be utilised to send fast, personalised transactional emails, high deliverability rates, and scalable analytics through API or SMTP.
Asistente creativo:
Mailchimp utilizó IA para dar lo mejor experiencia de personalización a los clientes. Crea activos para el diseño automáticamente con diseños preexistentes y los modifica según el comando. Considere una imagen con un título que diseñó anteriormente y ahora desea usar ese mismo contenido para otras aplicaciones que tienen un diseño diferente. Con Mailchimp, puedes crear un nuevo diseño con solo unos pocos clics.
Constructor de automatización visual:
El objetivo principal de la construcción de esta solución inteligente fue improvisar el recorrido del cliente. Ayuda a los usuarios con el siguiente mejor consejo de acción al brindar recomendaciones para mejorar el rendimiento de la campaña. Puede hacer crecer el negocio y mejorar las ventas con recomendaciones de productos personalizadas. Los usuarios pueden enviar correos electrónicos en cualquier momento con la función de activación automática. Mailchimp envía campañas dirigidas a futuros clientes potenciales. La nueva versión sugiere algunos lemas pegadizos y líneas de asunto para el marketing por correo electrónico. Incluye entrada en tiempo real sobre el recuento de palabras, el recuento de caracteres, la puntuación y el uso de emoticonos.
Construyendo su presencia en línea:
Con Mailchimp, las pequeñas empresas pueden hacer su presencia en línea. Desde que la pandemia golpeó la economía, se generaron muchas consultas y esto obligó a Mailchimp a crear funciones con un enfoque impulsado por la inteligencia artificial. Han incorporado opciones de compra de dominio para agregarlo al marketing por correo electrónico. Otra herramienta que se lanzará pronto es una herramienta de creación de sitios web que no requerirá ningún tipo de codificación, mencionada en el Última versión de Mailchimp. Los usuarios pueden incorporar botones de compra y mucho más para llevar su ladrillo y mortero a la plataforma en línea.
Nuevas herramientas para personalizar el marketing para el comercio electrónico:
Mailchimp y comercio electrónico: Mailchimp tiene datos de todos los posibles clientes, por lo que han creado la solución que se puede utilizar para una audiencia en crecimiento si conecta su tienda de comercio electrónico a Mailchimp.
Páginas de destino para móviles– La integración de aplicaciones móviles es otra herramienta clave que se ha agregado a la actualización de Mailchimp AI. Ahora los usuarios pueden agregar más contactos nuevos o cargar nuevos desde la libreta de direcciones.
Ejecutar encuestas con formularios emergentes Tiene llamativos formularios emergentes de encuestas para atraer a más visitantes y recopilar información que se puede utilizar para mejorar la experiencia del cliente con marketing personalizado.
Haga crecer una audiencia con la integración del comercio electrónico Complemento de G-Suite con el software empresarial y las direcciones de correo electrónico técnicas de Google.
Opinión del autor
Mailchimp es la plataforma de marketing más poderosa fundada en 2001. Han pasado dos décadas y todavía está floreciendo. Estas nuevas soluciones y actualizaciones de software permitirán que muchas pequeñas empresas trabajen de manera inteligente. El comercio electrónico puede aprovechar las herramientas respaldadas por la inteligencia creativa, un constructor de automatización visual con una aplicación rediseñada creada para ayudar a las empresas a expandirse junto con sus ambiciones. Veamos lo que la integración mágica de Mailchimp AI en el comercio electrónico en los próximos años.
Online shopping is increasing, and customers who are enamoured with eCommerce sites spend countless hours researching the goods they want. There are some very popular quotes which make shopping, therapy, cardio or a hobby. It makes evident just how fixated people can be. There are many different types of eCommerce customers, therefore business owners need to keep each one not just entertained but also motivated to make purchases.
Some eCommerce customers like exploring before buying and some have a focused approach with a to-buy list which makes them good customers. But, being a retailer or eCommerce store owner, you cannot rely on one type of customer. Every shopper is different and they follow a certain pattern of buying with different priorities. Being a retailer, you must have gone to a lot of stores or manufacturers before choosing the item for sale. You also have a pattern which makes you a type of customer. I’m going to talk about some distinct categories of consumers that store owners frequently deal with and offer some expert advice on how to handle various types of eCommerce customers in your business to increase conversions.
1. Window Shoppers or Browsers
The number one on the list is servers or browsers. This is a type of customer who explores a lot, visits multiple websites, compares prices and details, try products before making a decision. They add products to their cart but never intended to shop from them. Yes, there are many such buyers and you may call them a pain. Can you do something about it? Yes, I guess. There can be ways to attract such visitors and encourage them to buy products from your store.
Greet them well:
If you are a retailer, you must remember to greet them well. Even if they are not asking for any assistance you can provide them one. eCommerce store owners can add any entry or exit popup such as Better Thank you Page module to their store for greeting these types of customers.
Entry or Exit Popup:
Some of the easiest ways to engage your consumers are by the use of innovative methods. The customer’s attention must be drawn to the digital interface and manner of presentation. The gamified interface of Spin and Win Pop-up attracts shoppers to your store. This is a 3-in-one pop-up which is used as an entry pop-up, exit pop up or an email subscription pop-up.
Don’t ignore the browsers, they can become your loyal eCommerce customers if treated right.
2. Discount Seekers
These types of eCommerce Customers respond well to pushy sale tactics. They always look for great deals and offers even when no sales are running in your store. For attracting such buyers you should focus on highlighting what they will save on that particular deal.
Host Clearance or Flash Sales:
These discount seekers can give you huge sales if provided with flat discounts. Clearance sales can be a good option. The products that have been stocked in your store for months can be sold out, and customers looking for discounts will benefit from it.These sales can be a key contributor to your cash flow which will make room for the new products by removing the older ones.
Scratch Card:
You can provide your customers with Scratch Cards while having a purchase. Customers will be attracted to the alluring coupons which can save their deal a lot.
Free Shipping:
Free shipping encourages customers to buy more from your store. A fixed amount of purchase is to be made by the shopper to get free delivery.
Impulsive types of customers are the clientele segment that we all like to serve. Nothing is more exciting than helping the impulse shopper to respond favourably to your recommendations. Impulse shoppers, also known as emotional shoppers, make unplanned purchases based on items that are currently appealing to them. Online shopping is a popular example of pulse or emotional buying. They look for products which attract them and you can do that by showing related products or by offering personalisation.
Show Related Products:
If you are dealing with an impulse buyer then make this chance an opportunity. Because they shop when they like it without giving a second thought. Show them what’s new in the store and let them feel, that they will be out of the race if they don’t own it. This can be done with modules like related products.
4. Indecisive Buyer
This is a common scenario when there are several options available. For instance, search for a floral top and the results will blow your mind. hundreds of products will start appearing in various stores. Deciding one will be difficult. Indecisive type of customers needs guidance. Ask them questions and give honest advice. A flexible return policy can also help them with their shopping.
Ask Questions:
Shop owners can help them decide what they want. Provide them with chat support or in-store assistance for choosing the right product. This effort can turn them into loyal eCommerce Customers.
Product Custom Field:
You can add a product custom field with the product description. You can add a field with related questions which can help you understand the need of the buyer. Advance Product Feld extension can be a good fit to improve UX.
Return Manager:
An indecisive customer will be encouraged if he/she knows that the product can be returned if they don’t like it. The Return Manager is a good module to add to your eCommerce store.
5. Mission-Driven Buyers
These can be called researchers or need-based customers. These customers buy for several reasons, such as a particular purpose, a particular need, or absolute price points. As difficult as it can be to please these individuals, they may still become regular customers if they are well taken care of. Provided with a good customer experience which is not available online or on other retailers stores can turn them into loyal customers.
Offer buy-online, Pick Up In-Store:
These types of buyers do not have much time to spend in window shopping or i-store shopping. They can make the purchase online and pick up the product from the store. Implement this new pick-up and drop option in your store to attract mission-driven buyers.
Cross-Selling:
Retailers can help the need-based customer with cross-selling techniques. You can place bread in related products while they are buying milk or a mobile cover if they are purchasing a mobile. The Automatic Related Product module can help you show relevant products on various pages such as the product page, the home page, the shopping cart page, etc.
These are the customers you know by name and they’re coming back again and again. Loyal eCommerce Customers already know and enjoy your shop, so now you need to keep them happy. Offer customisation and personalised experience and never lose them to others. The best ones are difficult to find and it is your responsibility to give them your best services. You can give them reward points or loyalty points on every purchase. These types of customers are the best marketers for your store as the more they shop, the more will be the word of mouth communication.
Start a Loyalty Program:
Choose a module or plugin for your eCommerce Store to give loyalty points to your loyal ones. This will motivate these types of buyers to shop again and again from your store. During checkout, the loyalty points can be redeemed for a discount.
Reward points:
You can also give them reward points on various purchases like first purchase, on a fixed amount order, on particular products etc. The reward points encourage the buyer to make more purchases. It helps the admin boost customer engagement and creates loyal customers.
Product Customisation:
Product customisation and personalisation can turn your sales to the next level. this is one of the most accepted trends. Help them get a personalised product of their taste. The best module for giving a customisation experience is Product Designer/Customization which can provide several choices to you and shoppers.
Using this understanding to help turn deals, desires, needs-based and even casual customers into loyal ones will help the business expand. At the same time, ensuring that your loyal customers have a good experience every time they visit your store would only boost your bottom-line income.
It is often observed that customers want to return or cancel their orders. Managing orders and fulfilling customer’s demands isn’t an easy task. Considering consumer rights in the EU, every eCommerce platform needs an easy return manager to maintain the records and meeting customer’s needs. EU has a policy that a consumer can request a return or refund for a faulty product within 14 days after purchase. As an eCommerce owner, it may sound tedious and time taking.
Don’t worry! PrestaShop Return Manager Addon takes care of all the functions required to cancel or order returns. With additional features described below, this new version gives a user-friendly experience to eCommerce store owners and customers.
What’s New in PrestaShop Return Manager Addon?
Customer retention is a merchant’s need and this can be achieved with customer satisfaction. PrestaShop Return Manager module comes with an easy cancel request format with multiple return and cancellation methods for a customer.
1. Decide when to start calculating Policy time
Imagine a situation when the product is delivered after the expiry of the return date. What impression this will create on your customer? Sometimes the return date expires if the product delivery is delayed, to resolve this issue, the addon now provides a drop-down menu for selecting a product status after which the return policy time will be calculated.
2. Quick Access of Return Listing from Dashboard
You don’t have to find the module from a long list of installed modules in the admin panel, instead, you can configure the PrestaShop Return Manager Addon from the left menu of the admin panel.
Additionally, a new option to access all the return listing counts has been added on top of the admin panel. All the return listings like order returns, canceled orders, etc can be seen in one place.
3. Custom features for email templates
In the updated version of Return Manager, the admin is provided with an option in the admin panel to add a custom text for each Return Status and created a placeholder that can be used in the Return Status Email templates. The updated version provides an option in the admin panel to ‘send a Test Email’.
4. Search and Filter all the Listing Tabs
With the latest version, the store manager can easily sort and filter the listing tabs on the basis of date, customer ID, Return ID, Customer Name, etc. This makes the task easier for the admin.
Features that enhance admin’s power
5. Allows Partial or complete order replacement
The online store administrator can now allow online customers to pick items from their orders for replacement. Online customers can even request for returning the whole order if they want to do so. They can now choose all the products from the list. This increases the usability rate.
6. Admin can add Custom Field
This updated version of PrestaShop Return Manager Addon allows an online merchant to create custom fields. Online store owners can build several custom fields from the PrestaShop Refund Order Addon admin interface. The store owner may set custom field block names, apply validations, and also set default values (if required). Admin can make any field as required. Admin can set a default value and validation type.
Why choose PrestaShop RMA over other Order Return Module?
The RMA plays a vital role in the eCommerce store. The Customer sometimes raises the request for the product return, refund, and replacement. To improve customer retention and usability the online merchant needs a flawless RMA interface. Other eCommerce like the Magento Return Manager plugin does not come with these new features. This rejuvenated tool provides both a user-friendly experience and customer satisfaction.
1. Increased Customer Conversion Rate
Easy refund and return policy builds trust and makes the customer believe in the merchant. This eventually increases the word-of-mouth publicity of the website and brings more traffic to the site. From this, you can expect a good conversion rate. This one small change will catapult your conversion rate and this way you can keep the complaints zero.
2. Customer Satisfaction
The front-end easy ‘return’ option lets them believe if they are not completely satisfied with their purchase, they may return it or replace it. This assurance lets your visitor believe in your product policy and allows them to shop more. The easy email template functionality sends an email to both parties which enhances your business relationship. A happy customer always comes back to you without any pause.
Benefits of PrestaShop Return Manager for the merchants:
PrestaShop Order Return Manager Addon makes it easy to handle the returns of customers.
The possibility of receiving “Store Credits” for a faulty product helps to improve consumer retention.
The product issues can be fixed by knowing the return reasons.
With the aid of the PrestaShop Consumer Return Manager, you will find out the exact problem in the product by providing customers with the option of uploading the picture of the faulty product.
Email template makes you craft a mail for your customer at every return stage.
With RMA quick return addon, by adding custom fields you can collect more information from the customer.
Benefits of PrestaShop RMA return module for the customers:
A ‘Return’ button allows the existing customer or guest customer to return or cancel the placed order completely or partially.
PrestaShop Order Return Manager provides an easy cancel request format with credit, refund, and replacement options
Customers can upload an image of a faulty product highlighting the defect.
An email with custom text will be sent to the customer at every stage for their order cancellation or return request.
PrestaShop Order Return Manager allows customers to select a nearby store address for shipping the damaged product.
Customers can return partial or whole orders by easy select option.
Customers will have the option to cancel the order for a short period. The customers need to go to the My Account >> Return Manager section to cancel the order.
Other useful features of order return or cancellation addon
Easy Return Request Option
There are some other features that make this addon more convenient and user-oriented. It helps you identify the return reasons for customers and lets you raise a return request on behalf of your customer. Thanks to a quick and effective cancellation method, customers are more likely to go back to your platform.
Crafted Email-Templates
Well-designed email Templates emerged as an attractive feature. This pre-formatted email template option gives the admin a hassle-free experience at the backend and directly sends an email to both the parties as soon as the query is raised and updates the customer at every stage of their request. There are 14 different email templates as per the requirements. It is a timesaver for both merchants and customers.
Managing Return Requests at one place
Managing an eCommerce store with fewer efforts is like a cherry on the cake and this amazing addon does that. It helps you manage all the return requests in one place. You can find pending return lists, active return lists, and canceled return lists on the admin panel as well as on the dashboard. This information is also available to export in .csv format in case you want the compiled data.
Compatible with GDPR Module
PrestaShop Return Manager is compliant with GDPR. When you are using the Knowband GDPR module, both the customer and the administrator will be able to access the information of the return request. Besides, the Customer can request the admin to remove personal data from their shop.
Final Words
PrestaShop Return Manager addon is an interesting and helpful tool for the eCommerce store owner to manage the return and cancel the request at the backend. A hassle-free return policy attracts buyers and gains the customer’s trust.
For more information or to shop the PrestaShop Return Manager for your PrestaShop store, you can visit Knowband store or reach out to us at support@knowband.com. Return Manager Extension is also available for Magento and Magento 2 stores.
When exploring your Instagram or Facebook, you always see feeds that are of interest. Google’s discover feed also shows you the content which you like and would like to spend time on. Naturally, this makes you feel exclusive, and you spend more time without keeping the time track.
Can you give the same experience to your customers while shopping? Ecommerce brands like Myntra or Amazon try to target their inactive leads with personalized email marketing. Giving your customer a personalized shopping experience in this competitive environment could be the right plan to survive in a long race.
Understand the shopping journey of buyers with data and use it well for customer experience personalization. With that, customers who get exclusive treatment will do word-of-mouth marketing.
As an eCommerce store owner, you might have given thought to this. But, you may struggle with How to do it?
Know your customer personally
When you are spending a lot of time and money on focused target marketing, you just don’t need a customer who will make a one-time purchase but your business demands a loyal one. For target marketing, you can consider gathering demographic and psychographic details from a customer. The demographic information can be collected from registration forms but for psychographic information you need more data. To get the details like the interests, values, profession, and lifestyle, you can add custom fields to your registration page.
Proving your customer with loyalty points or rewards at every step of the form filling process will encourage them to fill it. This way, you can get more relevant information for future marketing and product personalization.
You can always ask for:
Their first name
Birthday
products they’re interested in
A preferred channel of communication
Some might like receiving emails but in a limited number while other millennials prefer receiving an SMS just after the purchase is made. It is good to ask the preferred channel of communication for targeted marketing. You can even ask for their interests and genre if a person is buying a book from your store.
A large number of people have no issues if a company spoof into the customer’s information which can provide them with a wow experience. From a report, it has been found that 76% of customers expect companies to understand their demands and requirements. So, people like getting a personalized experience, and it is now a trend that can be followed by an eCommerce store owner to compete with others in the market. Personalization can lead to impulsive buying.
Better to communicate with your customers
Remind your customers about the products they liked to buy or visited but did not make the purchase. You can send a push notification for back-in-stock products. You can ask them to look into their wishlist to reduce the abandoned cart.
It is crucial to choose the right means of communication for interacting with your customer. The selection of a communication channel should be based on the data you have collected. Customers often receive promotional emails and notifications which grab their attention and make them shop more.
Putting efforts in the right direction can help you boost conversion rates and customer retention. Millennials prefer texting overcall. You can use a chat app to provide a solution to their queries. This will be a great deal to give them more customer experience personalization.
Effective use of data for persona
You have the data in your system and what a waste if you are not using it well. Your system knows your customer better than you do.
Have you ever been in a situation when you called a person with the wrong name? This happened to me once, and I never want that to happen again. It instantly loses trust in a relationship. Send emails or greet them in-store by calling their name. This builds up an interactive connection between you and your customer.
You can take the help of segment email marketing by categorizing your customers according to their psychographic data
Understand the need of your customer as per their geographic location. Implement geolocation-based marketing strategies. Add a store locator to your website. In-store shopping is still a trend in millennials.
PrestaShop modules you should not miss on
Do you know that you can enhance the personalized customer experience by adding extensions to it?
It is challenging to keep your customers at a checkout page or the product page when they are doing two things at a time. You must have some striking, captivating website features which will keep them attentive and focused on their purchase. Why not with personalized features that you can add with these modules?
Collect more information
With PrestaShop Custom Registration Fields, the owner of the PrestaShop store will collect information about the customer by adding custom fields to the registration form of the website. Additional Order Forms/Field Manager addon for PrestaShop is another module that can help you gather more information. Custom fields on the order form can be generated with this PrestaShop Additional Order Forms Manager without making any adjustments to the code on the web page.
How to use it?
You can ask your customer to fill up the details which can be optional. You can add this field to the registration form. This way you can collect information about birthdays, anniversaries, or any of the interests which can help you promote your products. You can send a personalized message on their birthday with a greeting or any discount coupon. Store owners can use additional information to develop their services and eventually make more profit from their company.
Celebrate birthdays or anniversaries
You can give discount vouchers or coupons to your customers on their Birthday. Birthday Coupon -PrestaShop addon is a module that can inspire your customers to shop from your store on their birthdays.
How to use it?
You can send an email with a personalized message on their special day. This email will include the birthday coupon or discount voucher. The voucher sent through the mail will be valid for a limited time. The addon comes with multiple default templates. You can use it for various occasions.
Make them loyal customers
It is a dream for brands to have loyal customers. From research, it is found that about 30% of people like to buy the same brand and around 40% choose the same brand if they are offering personalized products. For customer retention and conversions, you can give loyalty points or reward points to your customers.
The PrestaShop Reward Points addon incorporates the reward points feature into your PrestaShop store and allows the admin to offer the rewards point to online shoppers every time they purchase items.
How to use it?
Store owners can give reward points to the customer after every purchase they do. This comes with a set of terms and conditions. The module helps the admin to add multiple rules for redeeming those points. Customers can redeem those points at some point of purchase which will keep them engaged in your store.
There are some rules like Cart Rule, Product Rule, and Behaviour rule for loyalty points. Store owners can offer loyalty points on a specific cart amount, product quantity, based on the payment method, particular product or category, shipping services, etc. It can be given to new customers while placing their first order.
Display recently viewed items
Automatic Related Products addon for the PrestaShop store can help you show the relevant products to your customers. This feature can be added to multiple pages of your eCommerce store.
How to use it?
The feature will show related products to your customers, and this will motivate them to see more and more on your eCommerce store. If they are not satisfied with the one product, they can see more until they get the one.
It has a simple configuration, and the admin can ask customers to provide more information about the product. If they like the product or not? If they need any modifications? By collecting additional customer details, the sellers can better represent them. As a result, online shoppers will have the same user experience with this PrestaShop Additional Field Module on the Product tab.
Attractive email subscription module
Spin And Win – Entry, Exit, and Email Subscription Popup by PrestaShop have a gamified interactive look. It attracts the buyer’s attention and allows them to win offers like discount coupons or free shipping. This is one of the best sellers of PrestaShop and a fantastic module to collect the email addresses of your customer.
How to use it?
You can Get Personal in Email Marketing and send personalized Emails using the information which is provided by the customers. The emails should be sent based on customer behavior. You can go for a personal recommendation to offer a personalized customer experience to your customer. Try to re-engage your leads with promotional messages or pop-up notifications. Email marketing is a free and reliable option to give a customer personalization experience to users.
Greet your customer
Greetings are most valuable when you are building a relationship. Customer-trader relationship is most important when it comes to business. You can use a Better thank you page module for your PrestaShop store.
How to use it?
Add a Better thank you page module to your PrestaShop store and use it to show a pop-up when the customer is leaving your store or after the successful purchase. Also, you can add customized banners or discount coupons for their next purchase. This way, it can help you boost customer retention and make your customer satisfied.
Final thoughts
Increase your sale by providing a personalized shopping experience to your customers. In this era of millennials, Personalisation is the only way to attract a loyal customer base to your store. Create Special Campaigns Based on user behavior and make them feel unique. They don’t like to be treated as a number but an individual. So, It’s time to boost your sales with a customer experience by providing personalization.
