Skyscraper Technique: Is It Still Valuable in 2023?

Search Engine Optimization is one of the best ways to get organic customer traffic for almost the last decade. SEO is not only the most effective promotional technique. But also, the most used promotional method in eCommerce.

However, achieving the desired results with SEO is getting harder because of the market competition. On top of that, Google has recently introduced the Page Experience Update which is making SEO more challenging for newcomers. Thus, following the same, some experts believe Skyscraper Technique is the most promising SEO tactic for getting assured results quickly.

Although Skyscrapers is recently introduced in the market. Yet, newcomers are claiming that they have achieved enormous results with Skyscraper Search Engine Optimization. Thus, following the same, in this article, we are going to discuss what is Skyscraper and how it can change your eCommerce website’s SEO entirely.

What Is the Skyscraper Technique?


Initially, the Skyscraper technique was introduced by Brian Dean. Coming to definition, you will find a lot of definitions for skyscrapers on the internet. However, in simple terms skyscraper technique is, “find content which is already having a huge success rate, create similar or even better content than that for your website.

And finally approaching the backlink providers asking for your backlinks.”

To understand the process easier, we can break it down the process into 3 easy steps.

  1. For the Skyscraper, you will hover over some of the most viral articles.
  2. After finding some relevant posts, you will write your content. Of course, similar to the viral one but even better.
  3. For the final steps, you will reach out to the target audience, for making your article popular and get more backlinks.

Does It Still Work in 2023?


Some SEO marketing experts stand to consider Skyscraper as one of the most effective Search Engine Optimization techniques. Following the same, we are going to define some of the advantages of using the Skyscraper technique for SEO.

    1. Impacts Blog Exposure:

Getting your SEO blog noticed by the audience is the best feeling ever. Not only it impacts the SEO of your website but also improves brand recognization. On the other hand, if you are posting content related to a hot topic, there are huge chances to go viral. On top of that, you will be ending up getting various backlinks and customer traffic toward your business.

    2. High-Quality Content:

Building high-quality content is not only beneficial for Search Engine Optimization but also helps readers to understand things better. Thus, while following Skyscraper SEO, you can become famous and help your readers at the same time.

   3. Improved Social Appearance:


Content quality attracts more and more users to a website. For the same reason, well-mannered and informative content encourages readers to share the same on social platforms. If you are able to deliver the finest information to the reader, you can create huge chances for improving the social appearance of your brand.

    4. Improved Traffic:

While posting content around hot and trending topics, there are huge chances that you will get the eyes of your targeted audience. On top of that, the Skyscraper technique helps in enhancing overall Search Engine rankings.

In the End:

According to the latest SEO algorithms, the quality of content matters more than the number of content you are posting. For example, if you are posting 10 contents per week and not able to get enough customer traffic, it does not worth the work at all.

On the other hand, if you are only deploying 2 articles per week and are able to reach out target audience, you can notice skyrocketed growth in SEO.

Skyscraper is one of the techniques that is going to help achieve your SEO goals within less time. Moreover, you can also check out our recent article about Google’s Page Experience Update and Impact on SEO for more information.

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Joe Parker

We boast of the best in the industry plugins for eCommerce systems and has years of experience working with eCommerce websites. We provide best plugins for platforms like - Magento, Prestashop, OpenCart and Shopify . We also provide custom module development and customization services for the website and modules..

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