Etsy is known for making the changes in buying and selling process. For the same reason, it becomes one of the most favorite marketplaces for sellers. Not only Etsy is different from any other marketplace. But also, provides a native shop-like experience to the sellers while selling.
Although the platform is known for handcrafted, Art, and handmade items. Yet, there are huge opportunities for the sellers on Etsy just awaiting them. In the end, after going through various pros and cons the final question is that is it worth selling on Etsy Marketplace in 2023. To find the answer for the same, we have gone through various aspects and got some pros and cons for selling on Etsy in 2023. Let’s cover the reasons you should sell and others because of the same you shouldn’t.
Etsy Listing Fee:
In terms of listing fees, Etsy charges a flat 20 cents per listing from the online sellers. Thus, if you are planning to start your online business on the Etsy Platform. You will not have many worries about expenses. As the fee is nominal and competitive like other marketplaces.
Also, more than 150 million buyers are waiting for their favorite products on Etsy. Thus, if you are having solid quality products in your stock, you will find the marketplace sounding for your business.
Cons:
As Etsy’s algorithms are specially tailored for merchants who deal in handcrafted, art galleries, or any other kind of unique item. Sometimes, it becomes a bit tricky situation for the vendors to spend .20 USD per listing every 4 months.
Thus, if you are a newcomer to the platform, there are chances that you might get some difficulties in paying 20 cents per listing after an interval of every 4 months.
Etsy Ads:
As an Etsy merchant, if you are not getting enough traffic, Etsy provides an incredible way to promote your online shop. You can get an enormous number of notices just with the help of Etsy Advertisements. Also, Etsy ensures to bring promising customers to your shop. All thanks to the Etsy algorithms.
Also, as an individual seller, the marketplace got a bit more for you. Instance, if you can cross the $10,000 sales then only you will be charged 15% of your total sales.
Also, in the case for some reason you are not able to cross the 10,000 USD in sales, Etsy will reduce the commission fee to 12%.
Thus, promoting your Etsy shop with Etsy Ads is one the greatest ideas you can give a go.
Cons:
Although the Etsy Marketplace charges only in case of user clicks on the Ads and purchases your products. Yet, 12 and 15% amount of total sales is still a considerable amount to pay. Moreover, in previous years, Etsy allowed sellers to promote their businesses with Google Shopping Ads which were less costly. In recent times, if you want to promote your Etsy products, the only way you have is to take aid from the marketplace itself.
Etsy Search Engine Optimisation:
For appearing on the top of Etsy search results the marketplace provides an option for managing the SEO. Based on the query keywords and rankings the algorithm powers the search results in front of the customers.
Moreover, if you are familiar with the SEO game, it is going to help you a lot in the winning of customer traffic game.
Thus, if you are even a stater seller on the marketplace and able to work on your Etsy SEO. The platform promises ensured results for the sellers.
Cons:
On certain periods, Etsy changes its SEO algorithms. For this reason, it is a difficult task to keep up with the Etsy SEO algorithm changes and still able to mark your products on the top of the list.
Also, the Etsy Marketplace SEO depends on the Product name, description, and about section to relate your products with the search results.
Do You Know!
Although you can hear a large number of rumors about the Etsy Marketplace. Yet, it is among one of the all-time favorite marketplaces of the worldwide seller community.
On top of that at Knowband, we offer Etsy marketplace connectors for the OpenCart, WooCommerce, Magento 2, and PrestaShop platforms. With the help of Etsy Marketplace connectors, as a seller not only you will be able to sell your shop stock on Etsy. But also, you can keep the track of all the Etsy orders right at your fingertips at your shop backend.
Thus, if you want to take the joy of multi-channel selling by selling on Esty and your shop at the same time. Feel free to drop us a mail at our address support@knowband.com.
