Shopping cart abandonment Archives - Knowband Blog

Top Strategies to Reduce Shopping Cart Abandonment

The abandonment of shopping carts at the checkout is a behavior that is all too common among online customers in the eCommerce field these days. Furthermore, it is severely reducing retail revenues, creating a loss for the website owners. As a result, many retailers have made reducing cart abandonment a top priority. The good news is that there are several strategies and methods for personalization that drastically cut down on cart abandonments and increase conversions.

eCommerce merchants should start by actively measuring and analyzing shopping cart abandonment. Moreover, it is important to decrease cart abandonment and increase sales and returns. Differentiating between cart abandonment and checkout abandonment has proven to be successful for many retailers. While checkout abandonment refers to customers who left the merchant’s website while the checkout process was still in progress, cart abandonment refers to customers who abandoned their shopping carts but had not yet started the checkout process. In both cases, cart abandonment occurs and the purchase is not complete.

Useful Strategies to Reduce Shopping Cart Abandonment

Email Follow-Ups

Email follow-ups are very important for reaching out to customers who are abandoning the cart but are not on the website. The email follow-ups act as a reminder that the purchase was not completed for the product that was in the cart. The customers sometimes add the product to the cart and forget to complete the purchase. Additionally, this makes it possible that they will remember the purchase and come back to complete it. The abandoned cart plugin is very useful in such cases, as it is for reaching out to customers who are not completing the order. The email templates that the admin sends are fully customizable, and this Follow-Ups Email module is also used for pop-up reminders. The email follow-up module is very helpful for reducing cart abandonment, which makes its integration into the store essential.

Optimize Checkout

An online store cannot operate effectively without a working single-step checkout integration. The lengthy, conventional checkout procedures are irritating for the customers, leading to the abandonment of the cart. The checkout procedure should be simple to complete and comfortable for customers to go through. The one-page checkout module enables customers to effortlessly and quickly complete their purchases.

The single-step checkout module makes it easier for users to complete their purchases because everything is on one page. The user shouldn’t have to go through several steps throughout the checkout process. Cart abandonment is a result of lengthy checkout processes, which are unappealing to customers. According to the customers’ feedback, the one-page checkout module makes the checkout faster. The checkout procedure is easy due to single-page checkout, reducing the abandoned cart rate.

Exit Popup

The exit popup is a very useful plugin for increasing the time of engagement of the customers on the website. The exit intent subscription module displays itself as soon as the customer tries to exit the website. The pop-up appears with discounts or offers that act as leverage for the visitors. The code in the email subscription popup is usable whenever the customer orders the product the next time he visits the store. If the users have abandoned their cart, then they might want to complete the purchase as soon as they receive the discount code. The exit pop-up module helps bring back customers and gives them the motivation to complete the purchase. The email obtained from the exit popup is usable in various email marketing campaigns. The customer also has the motivation to use the code, for which he has to complete the purchase of the abandoned cart.

Mobile App

In today’s cutthroat eCommerce competitive market, it is critical to have all business growth strategies in place. Furthermore, to do so, a business needs to have a well-equipped and functional mobile app. These days, mobile apps are responsible for the majority of brand sales.

Additionally, the apps are easily accessible and easy to operate for the customers, so they usually prefer to shop on mobile apps. Customers usually abandon their carts while purchasing, for which they receive push notifications on mobile apps. Mobile apps are preferable for business growth, and reducing cart abandonment is important. Mobile apps are seeing more usage, so when a sales campaign is in progress, customers will surely notice it.

In The End

The strategies for reducing shopping cart abandonment are in this article. If you want to learn more about reducing cart abandonment, get in touch with the Knowband team. To know more about our extensions and services, you can connect with us at support@knowband.com. Moreover, we can provide you with custom developments depending on your business requirements. Kindly let us know if you need assistance with any of our products.

5 Reasons for Cart Abandonment and How you can Curb it

When a consumer shows the desire for a purchase, adds the product to his/her cart but drops out of his/her desire at the final moment, the cart is said to be abandoned and the process is known as the Shopping cart abandonment. It is one of the most important aspects of E-commerce and is looked after very carefully by the e-retailers. Cart Abandonment is also one of the major reasons why e-merchants struggle to drive conversions.

It is impossible to eliminate cart abandonment, however, it can be reduced to some extent. There are many reasons why cart abandonment takes place. In this article, I have put forward the top 4 reasons for cart abandonment along with the solutions to curb them.

1. High Shipping price

The unexpected hidden cost behind the product makes it a primary reason for shopping cart abandonment. The additional costs such as taxes, transaction fees add up to the disappointment of the customers. Online shoppers make the purchase decision by looking at the product price, but the unexpected rise in the cost on the payment page leaves the customer with frustration.

Solution: Be transparent about the product price. Try to disclose the final price on the product page itself. If not, keep the total cost in control such that your visitors do not get surprised by the final price.

The best way to tackle this problem would be by offering free shipping. Invesp reports that 93% of the online buyers show the desire to make a purchase if they are offered free shipping and 61% of the consumers are likely to cancel the purchase if free shipping is not offered. PrestaShop Free Shipping module allows yous to set the shipping rules and make the transaction transparent for the customers.

2. Compulsory Sign-ups

Convenience is what customers look for, in an e-commerce store. The journey of an online shopper on your store depends on the kind of comfort you provide to them. Generally, that comfort is disturbed by the mandatory sign-up process. You need to accept that not every visitor wants to be a part of your eCommerce journey.

Solution: Do not force visitors to create an account. Either offer them the guest checkout facility or let them sign-up with the social login option, at least. In fact, I would suggest providing both options. This way, the checkout flow of the user will not be disturbed and you will witness least abandoned carts.

3. Lack of multiple payment options

With so much of payment methods being available, today, customers have set their preferences for the payment modes. If they do not find the desired payment option, they take no time in abandoning the cart. The introduction of e-wallets has made the payment process so easy.

Solution: The web store must provide multiple payment options including all the major payment modes like Credit Card, Debit Card, PayPal, etc. Allow customers to pay through digital wallets. It is the most preferred option by the customers nowadays and helps you reduce the possibility of cart abandonment.

4. Lengthy checkout

A lengthy and complicated checkout process can frustrate a consumer and compel them to abandon their cart. It happens so often that shoppers are asked to provide details that do not even seem necessary. People want to check out as quickly as they can. If they have made the purchase decision, do not create a barrier.

Solution: Help customers to checkout early by offering a One Page Checkout. This reduces the number of steps involved in a multi-step checkout process and presents all the fields related to checkout on a single page. PrestaShop One Page Checkout module allows you to eliminate the unnecessary steps and keep the checkout page simple and clear.

5. Unsatisfactory return policy

Product return policy plays a significant role in the buyer decision process. If your store’s return policy does not impress the visitor, there become certain chances of cart abandonment. Even before making the purchase, online shoppers want to ensure that the product they are going to purchase can be returned in case of a defective or wrong product getting delivered.

Solution: Create an effective return/refund policy. Let your potential customers be relieved about their hard-earned money. Make them believe that they have the option to return a product if they do not find it to be matching their expectations.

Over to You

The availability of plenty of options to the customers has made the concept of online shopping too flexible. A single flaw in your store can force users to abandon their cart. Try to cover every possible area which can cause cart abandonment. Do keep in mind the above 5 reasons for shopping cart abandonment.

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5 eCommerce Mistakes that lead to Cart Abandonment

Sometimes, the customers may browse the store, add a product to the cart, but at the time of check out, they may cancel the transaction and leave the purchase incomplete. This is known as Cart Abandonment.

Shopping cart abandonment is one of the most important concerns for e-commerce retailers. There can be ample reasons for cart abandonment. Though it is impossible to figure out the exact reason, one can try to analyze the behaviour of the abandoned cart users and work upon it to reduce the cart abandonment rate.

Before finding out ways to reduce cart abandonment, it is important to look for the reasons leading to it. In this article, I have listed out the top 5 eCommerce mistakes that lead to shopping cart abandonment.

1. Hidden charges

Generally, the customers are unaware of the hidden charges incorporated by the seller in the products. The hidden charges may include the shipping cost, transaction fees, etc. The introduction of these charges at the transaction page kills the purchasing mood and results in the abandoned carts. Therefore, the seller must be clear about all the charges that are applicable in the product, so that the customer may make up his mind prior to the purchase.

2. Mandatory sign-ups

There is nothing more frustrating than a mandatory sign-up process on the checkout page. People are ready to abandon the cart to avoid filling up a registration form.

Customers want to check out easily. Adding a barrier in the checkout process will only lessen the chances of conversion. To avoid compulsory registrations, come up with a Guest Checkout or provide a social login facility so that the consumers can get rid of form filling without their flow getting disturbed.

3. Tedious Checkout

The checkout page of an e-commerce store is a crucial step towards the purchase journey of a customer. If optimized, it can boost your conversions otherwise you can face a heavy drop-down in the conversion rate.

Try to simplify your checkout page. Have clarity. I would suggest adding a one page checkout facility on your store so that the checkout process becomes convenient for customers.

If you are confused between a one page checkout and multi-page checkout, read One Page Checkout vs Multi Page Checkout: Which is better and why?

4. Lack of Payment options

With the introduction of multiple payment gateways, customers expect to make a payment with their desired payment option, yet many e-commerce stores are stuck with a few payment options only. When customers do not find the desired payment mode, they take an exit from the store and look for the product in some other stores.

Why would you let that happen when a person is all set to make a purchase? Provide multiple payment options so that customers can choose their preferred payment option. Also, do not forget to add the e-wallet facility.

5. Less offers

The primary reason why people prefer to shop online is to get heavy discounts and the offers that the customers can avail on a number of products. The major factor contributing to the growth of the online market is choice availability and the offers that customer receives on a daily basis via Email, or pop-ups. Therefore, most of the time a customer expects to receive some kind of discounts on their purchase. In case, the seller fails to provide them with offers, the customer readily abandons the cart and exit the store.

To persuade your customers with some attractive offers, you can look to add the Spin and Win or the Exit popup on your e-commerce store.

Final word

Want to reduce the cart abandonment rate? Check out Knowband’s

Abandoned Cart extension for OpenCart

Prestashop Abandoned Cart addon

Magento Abandoned Cart extension

Magento 2 Abandoned Cart extension

The Abandoned Cart module gives a detailed analysis of the abandoned cart users and allows e-retailers to reach out to those users to persuade them to complete the purchase.

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Tag: Shopping cart abandonment