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7 Tips to Gear up your Website for the Holiday Sales

Holiday season is one of the most awaited time of the year, especially for the online retailers. The eCommerce websites are jam packed with the visitors and the sales are at the peak. With so many offers and discounts available, even the customers are all geared up make their holidays purchases from the web stores. The trend of giving and receiving gifts during the season is an old tradition. Thus, it becomes an important concern for the online retail stores to keep their websites ready for the unexpected traffic.

Not just this, the eCommerce stores must be ready to provide every possible assistance to the customer in order to make their purchase better and vivid. Most of the time the web stores would love to provide features that would encourage the customers to make more purchases. As the holiday season is just around the corner, it is not just the deals that should be focused, the store owners need to optimize their website for better user experience as well.

The online merchants need to make sure that they provide some common features which most of the customers search in an eCommerce store. The online stores should ensure a better clarity of the products and offers to the customers. Thus, aiding the purchase decision of the visitors.

Let us discuss some of the features that must be incorporated in the web store by the sellers in order to get better sales from the web store during the holiday season.

1. Quick check-in and browsing option

One of the most important problem that arises for the customers to avail the web store services is login. The customers may be using your web store for the first time. Thus, asking them to delve into the lengthy sign up process would repel them away from the store. Thus, the web store must provide the option of social login option, in order to help the visitors browse the web store easily. Prestashop social login addon can help include the quick login option on the Prstashop stores. There are similar module for other eCommerce platforms as well such as Magento social login extension and OpenCart social login plugin.

2. Offer better product clarity

The product description must be vivid and graphical. The customers would live t make a purchase form the web store if they get a better insight of the product from the seller. Thus, incorporating various options like product images or product videos might help the customers relate better with the product and can make purchase without any difficulty. Prestashop product video module can help you upload the videos without changing the code of the site.

3. Multi-lingual support

The idea of connecting to vast group of people must consider connecting them at lingual level. The customers may not be supportive of English, so the web stores must make sure that they are transmitting the products in multiple language which is more comfortable to the customers. It helps in growing the popularity of the web store in various regions.

4. Product availability

The web stores must be clear about the product availability to the customers. It can be done by providing information regarding different sellers and the count of the products with different sellers and their remaining count. The customers must be made aware about the availability of the products. Moreover, they should be given the feature of check the availability for a particular location. This can be done on the Prestashop store by incorporating Prestashop product availability by ZipCode module. The customer can make up their mind, in order to choose a particular product regarding this feature. It also helps in clearing the clouds of bad hosting.

5. Offers and discounts

Most people prefer to shop during holidays with the basic idea of availing more and better discount on the products. Thus, the sellers must introduce exciting offers in their web store so that customers could make more purchase using those offers. It helps in boosting the sales as a customer would prefer to make a purchase on any product after receiving a good deal.

6. Better interactive contents

The interaction with the customers must be maintained with the customers all the time. In order to do so, the web stores can provide various pop ups in the web store such as Spin and win and many other exciting pop ups, which can divert the attention of the customers back to store. In case a customer is wishing to exit the store then they can be brought back in store.

7. Shipping assistance

The customers would like to get a better shipping option in order to receive their products. Thus, the web store must be clear to the customers about their options to receive the products and the additional charges that may be added separately with the product cost in delivering the products.

Conclusion

The holiday season can bring a boom in the amount of sales made by the web stores. The secret of making it lies in better services and feature provided to the customers. Thus, the web store must always be provide with better and engaging options so that the customers could browse and make better purchase from the web store. It helps in enhancing the performance of the web store.

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How to Make the Sign Up Process Easier of eCommerce Customers?

Internet has proved to be a powerful tool for online sellers. It has proved to be one of the best approach to promote products. Moreover, ignoring the impact of social media can result in lost customers, reduction in web traffic and low rate of conversions. The seller wants the site to be sociable in order to increase visitor engagements and uses different features in order to do so. One of the approach is by using social login. Social media login enables the visitors to access the web store to make purchases without signing up separately. Most of the people tend to be logged in to their preferred social networks like Facebook, Twitter or Google account. Therefore, the individual details are already stored with these sites. These Social login option can be used to register new customers by using there previously login details.

Social login adds value to the site by reducing the efforts for the visitors to sign up. The social login can be configured and designed appropriately to provide the sellers with the permission based access to information about the customer’s location, interests and their preferences. This helps the sellers to get an idea about, what and which products meet the requirements of their customers. Eventually, getting a positive result in sales of product, which increases the conversions and generate more revenues.

According to a survey, 74% users believe that improving users experience leads to improved sales and conversions. The Social login module enables the users to login to multiple web stores using their Facebook or Google account, which most of the time users have already been registered with.

If you are a Prestashop site owner and want to get additive feature to your site than Prestashop Social Login module can help you. Let us discuss some of the key advantages of using social login module feature to enhance your website.

1. Easy Access

The current trend of social media has taken most of the internet users by storm. Almost every internet users is connected to one or the other social media platform. In this case providing an option for the visitors to sign up to the web store using this data makes is quite easy. The visitors can simply explore the web store with few clicks. Prestashop social login module ensures the seller that maximum visitors can browse store, giving more chances of conversions. Also, every internet user have access to one or other social media platform sites like Google, Facebook or twitter.

2. Reliable

The approach of using Prestashop social login module is more reliable. It takes the visitors time and efforts into consideration. Thus, the visitors feel like making a purchase without having to spare much of their time. Prestashop social login module helps the seller in getting better traffic to the site. The customers can easily get in the web store and purchase their favorite product. Most of the time, customers would prevent filling up lengthy forms in order to reach a web store and sometime it becomes annoying for the customers and they may leave the store without making a purchase, which eventually leads in loss of customers.

3. Convenient

As, most of the customers tend to be logged in to their favorite social media platform. Thus, the seller can utilize the same information to provide visitors access to the web store with the help of social login. It is much better approach and the customer’s convenience is prime concern. The customers won’t have to fill lengthy forms and getting instant access will also lighten their mood. Prestashop social login module will make them shop better and also help the seller make better sales. Eventually, the Prestashop social login module helps the customers with convenience and seller with better sales. The Prestashop social login module helps in boosting the conversions.

4. Email Integration

One of the best feature about allowing the social login is the Email integration. The seller gets the customers Email ids along with the permission based data. It helps the seller to receive the customer’s information like location, recent searches and interest. The seller can use this data to target customers about making a product purchase according to their desire. The seller can also use the customer’s Email id to promote the products and discounts. In other words, Prestashop social login module helps the seller to grow target marketing. Hence, better sales and the chances of conversions are increased considerably with the help of this Prestashop social login module.

Conclusion

The social media is a powerful tools in terms of promoting the web store. Using different feature promoting social media usage may help the seller to eventually grow the store and at the same time make better sales. The trend of the social media takes both customers and sellers advantages into consideration. The powerful marketing tools such as social login module may prove to be an effective way for their web stores in order to reach out to potential buyers.

For more Information about Prestashop Social Login Module visit here:-

Module Link: https://www.knowband.com/prestashop-social-loginizer

Youtube Link: https://www.youtube.com/watch?v=Fd6tLaU9Ggk

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How to Build the Social Media Audience for your eCommerce Site?

Getting customer engagement on the social media platform is the biggest need of the hour for the eCommerce business. However, this is at the same time a tricky affair and get a bit frustrating. With so many distractions, keeping the prospective leads engaged on your Facebook store or Twitter profile can be a tough task if the strategy is not planned appropriately.

The blog has listed some of the key aspects that can help improve your social media engagement, regardless your company’s industry or size. Check them out.

Provide social media login option

When it comes to building a reputation in the eCommerce ecosystem, making the shopping experience of the customers is the key. The social login option is one of the ways to reduce the complexity involved in registration and checkout of the customers. The importance of social login is not just restricted to easing out the work of the visitors, it even helps in customer engagement on the social media platform. Unlike the conventional login process, the quick login option makes it easier to get the information of the customers. As a result of which, this information can be further used for remarketing your products. You can include the PrestaShop social login addon on your Prestashop website. The same type of plugins are available for Magento and OpenCart eCommerce sites. You may now upgrade your site for grabbing required conversions and sales in a few easy steps.

Have a Facebook store

Moving your online business to the social media domain is a good idea. Having a Facebook shop is one of the ways to build a strong presence on the social media platform. The face of online trading is changing from eCommerce to m-commerce and from m-commerce to F-commerce now. F-commerce is surely the future of online selling. Trading your products on Facebook is one of the ways to enhance the visibility of your site on this platform. While it is a bit difficult to compel the visitors to ‘Like’ and ‘Share’ the contents, grabbing their attention with product images and deals are easier. Prestashop FB store module is one such module that can help you sync your Prestashop store on your Facebook store. Thus, your target audience can place their order directly from your Facebook page without browsing your site to search for the same product there.

Facilitate social sharing

Another way to create buzz on the social media platform is by providing the customers the option to share the product images on the various social media platform. The urge of getting everything at a click of a button is on a rise for the online buyers. There has been a shift in the consumer behavior. They prefer coming to an instant purchase decision, unlike earlier when there was a lot of hesitance in shopping online. Despite this fact, taking a second opinion before placing the order is a usual practice. This option of social sharing facilitates the much-needed word-of-mouth. Moreover, this is a better ways to build engagement because they stand out better compared to status updates or posted links.

Build up engaging contents

Once you have set the Facebook shop and the Twitter store, the next step is to drive the quality traffic to your store. This is when the content posted on these platforms comes into play. Listed below are some of the things that you can do in this regard.

Understanding your target audience is extremely important. Try to analyze the online behavior of your prospective customers. Figure out the kind of posts that they find interesting. Build up your post accordingly.
Along with quality, timing is everything when it comes to enhancing your online presence. Google Analytics can give you an insight of the time when your target audience is most active on their social media profiles. Post your contents accordingly.
Indulging your customers in contests are another great way to increase engagement. Reward your loyal customers and raise the bar of excitement, instead of making the shopping a tedious job for them.
Regulate the frequency of the online posting. Hit the right note between being annoying and engaging. As per Kissmetrics, posting 1-2 contents on Facebook a day can increase the engagement by 40%.

Create hashtag contents

Even though hashtags started on Twitter, they are now and inevitable part of Facebook, Pinterest, Instagram and even Google+. It is not just an easier way to make the photo posted self-explanatory. It is in fact, one of the ways to make your content easy to search and find. As per a research, tweets with hashtags get 50% more engagement. However, using too many hashtags can even drop the engagement. Hence, the using them wisely and in moderation is recommended. Everyone likes free stuff and offers. All you need to is to make it visible to the target audience. The hashtags are one of the ways of increasing the visibility of the stuff that you are posting on your social media account.

Solve the queries of the customers

While it one of the most effective marketing tool, social media is a platform for the customers to post their feedbacks and queries. A number of positive feedbacks may fail to produce the desired result, but a single negative review can kill your business. Hence, whether you are running any contest or not, you need to stay on your toes to handle the queries and problems of your target audience. No question of the visitors should go unanswered. This is one way to strengthen the customer relationship and enhance user experience.

Conclusion

Social media marketing is ineffective without customer engagement. In order to get comments, likes, and shares you need to lure your visitors with attractive contents and images. The better you plan your strategy, the better engagement you’ll get.

You Might Also Like:

1. Quick check-in and browsing option

2. Offer better product clarity

3. Multi-lingual support

4. Product availability

5. Offers and discounts

6. Better interactive contents

7. Shipping assistance

Conclusion

1. Easy Access

2. Reliable

3. Convenient

4. Email Integration

Conclusion

For more Information about Prestashop Social Login Module visit here:-

Provide social media login option

Have a Facebook store

Facilitate social sharing

Build up engaging contents

Create hashtag contents

Solve the queries of the customers

Conclusion

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