The Best 7 Valentine’s Day Marketing Ideas for eCommerce

Valentine’s week is right around the corner and if you haven’t started preparing for the 1st biggest sale of 2021 then it’s time. People have started shopping online more after the COVID-19 outbreak and it is more convenient ordering products from their comfort zone.
When it comes to showcasing your eCommerce store for Valentine’s Day, we often fail to find innovative marketing ideas. I am sharing some Valentine’s Day Marketing ideas that will bring more engagement and attention to your online store.

1. Acknowledge the buyer’s motivation

First and foremost, consider the inventory of your store and recognize which items might be well suited for purchase for Valentine’s Day. You now have a list of items to push with your marketing strategies once you’ve worked this out.

Shopping trends on Valentine’s Day have changed quite a bit over the years. Valentine’s Day isn’t just about romance anymore. Consumers are going to spend cash on family members, kids, coworkers, pets, and even themselves.

Less planning goes into shopping on Valentine’s Day, which means that during early February; almost half of the shoppers expect to shop. You still have plenty of time to get your plans for marketing in place.

Read what is buyer motivation and how to motivate a visitor to buy a product.

2. Sell products with out of the box Gift Ideas

To find the products that make the most sense for someone to purchase as a gift for a significant other, go through your product offerings. To highlight these items as perfect Valentine’s Day options for everyone who visits your website during the weeks leading up to the holiday, create graphics and copies for your homepage and other related pages on your website.

You make it easier for them to see their choices and make a choice for someone trying to find out what to buy their partner, which makes it much more likely for them to click through and make a purchase.

You can even sell products with on-demand printing options. It is one hot and trending gift idea popular among millennials.

Read: 5 Benefits of Product Customization

3. Provide Love themed E-Gift Vouchers

Everybody wants to feel like they have a decent deal. If anything, Valentine’s Day is particularly real, because many people are searching for presents that seem costly or fancy without having to spend a massive amount. High-quality goods at higher prices leave them broke going into March and what if the gift is not liked by the receiver?

In that case, you can offer e-gift cards in your store. Personalized photo-printed gift cards will be more attractive and the indecisive sender will buy them happily.

Read: Why Digital Gift Cards are Important to your eCommerce Business?

4. Engage Customers with Valentine’s promotion

One of the best ways to win customers during a busy shopping season is to engage your shoppers with holiday-specific deals that will inspire them to buy from you (and not one of your pesky competitors). In the form of a percentage discount, a sales incentive is most commonly used, but other choices fit better for you.

Restaurants can share Feb-special recipes. Salons can offer a couple of discounts. The eCommerce store owners can promote their products with love theme-based campaigns and special couple discounts. The possibilities of Valentine’s Day marketing ideas are endless!

Read: How to Win Customers with Discounts and Boost Sales?

5. Send Love emails with exciting deals!

A successful campaign for email marketing will do wonders. For e-commerce firms, it is one of the best holiday marketing tactics. Two weeks before Valentine’s Week, start pushing your promotional texts, but do not overload your clients’ inboxes.

Even though social media is a perfect medium for e-commerce promotions; email marketing is a time-tested tactic to grow both revenue and the client base. You can share sequence mail and also, discount and promotional emails including the ongoing deals.

This is the time to bring back your lost customers by chasing the abandoned cart. Some abandoned cart strategies listed in this blog might help.

Read: Are the Promotional Emails any Good? 5 Reasons you can be Certain

6. Offer Fast and Free Shipping Choices to busy bees

Timing matters for any gift-focused holiday. A gift sends for Valentine’s Day, delivered after Valentine’s will spoil the mood. That means that the concern about goods arriving on time will cause visitors to hesitate to press the “buy” button for e-commerce sites.

Also, additional shipping prices will drive them away. You can offer free shipping and affordable fast shipping option to your customers. Promote the shipping option for late browsers that they need to select for guaranteed delivery in time.

“Choose 2-day shipping to get your order delivered before February 14!”.

Read: 6 Simple Ways to Reduce Shipping Cost

7. Bundle together related items to make better gifts

For Valentine’s Day, some couples may be reluctant to purchase a product that they fear will seem cheap or that is not enough for the occasion. One way to address this problem is to bundle many products together.

You can upsell and cross-sell relevant products. If you sell soaps then you can club it with scented candles and aromatic fresheners.

Go through your listings of goods with an eye for things that can be clubbed together into even better products than they were apart. And make sure you include these combo-products in the list of things that lead up to the big day you highlight on the website.

Read: A complete guide to Cross-selling and Upselling in eCommerce

Conclusion:

The niche opportunity it used to be is not Valentine’s Day. Brands and merchants far beyond the traditionally common categories of gifts will take advantage of the spike in holiday shopping with the right marketing. Take these marketing tips and turn them into the company’s love-filled campaign full of goodness.

Drop a comment below if you have any exclusive marketing ideas for Valentine’s Week that can be implemented on eCommerce stores to generate more traffic.

How to Add Valentine’s Day Vibes on Your PrestaShop eCommerce Store

Valentine’s day, love day is just around the corner. As a matter of fact, people around the world spend a lot of time looking for a present for their loved ones on this special day. Valentine’s Day eCommerce sales surpassed a record $21 billion worth of goods in the US alone last year, with one in four Americans ordering their gifts online.

Maybe not everyone will get all lovey-dovey and starry-eyed in February, but because of the increased sales opportunity, marketplace sellers and online store owners will love this time.

The pandemic hit the lives hard but Valentine’s week is the chance to show your love, care, and affection to the person closest to your heart. People will surprise one another with gifts and for that online shopping will be their first choice.

Is your eCommerce store ready to sell love for Valentine’s love week?

I am sharing a list of 7 PrestaShop modules that will add love vibes to your eCommerce store

1. Build your Storefront with a Romantic Look

This is probably one of the most all-time things shop owners can think of during Valentine’s Week preparation: decorating the store to make this romantic day look and feel like it.

Showing people Valentine’s Day spirit in your store will boost the customer shopping experience. It also inspires them to purchase more, particularly when your design layout is eye-catching.

Website Decoration Effect Module for PrestaShop smoothly implements the love effect on the store. You can add these effects on various pages of the store. Different header elements, footer elements, and other random elements are available and a special holiday discount coupon strip can be displayed at the footer.

2. Sell Love themed Products

It can be a real challenge to buy presents for loved ones, whether it’s a best friend, better half, or other, especially if you want to stray from the conventional equation of candy-flowers-teddy bear.

Loved-themed custom gifts from the customer are a perfect way to shower love on their special one. It is a perfect opportunity to showcase items that may not necessarily have been thought about by your audience.

Custom design products like a coffee mug, books, love quotes printed t-shirts, and other such products can be designed and personalized.

3. Let them Buy Valentine Special Gift Card

Valentine’s Day is a high-yielding time for gift-giving, unlike other holiday times, such as Christmas or Black Friday, which is more likely to inspire personal purchases.

To find the ideal gift for their loved ones, friends, and family, shoppers usually browse through different websites. Why not let your shoppers give photo-printed personalized e-Gift cards to their loved ones?

On your PrestaShop website, the Gift Card module adds a gift card section and provides you with pre-existing gift card templates for various occasions, including Valentine’s Day.

Read why clients find Knowband PrestaShop Gift Card Module Impactful on Holiday Sales.

4. Add Gamified element with Valentine’s Theme

Now that Christmas and New Years’ are over, Valentine’s Displays in grocery stores are already up. If you haven’t started decorating the front end of your e-Commerce store for Valentine’s Day, now is the time!

An attractive gamified element on your home page will increase customer engagement.

To give your website an awesome look, the PrestaShop Spin and Win Module have several themes planned for every occasion. Be it Chocolate Day, Rose Day, Pledge Day, Proposal Day, Teddy Day, and Valentine’s Day, we have covered it all.

Click here to know what clients have to say about spin to win, gamification popup.

5. Promote your sales, offers, or campaigns for holidays

Buyers are concerned about losing out. Tapping into this anxiety will lead to creating more sales. When tapping into this Fear of Missing Out (FOMO), flash sales, limited-time deals, and holiday promotions are excellent.

For last-minute campaigns, a perfect idea for a flash sale is to create a separate page that includes all the products with discounts. Chocolates, mugs, and heart-shaped pieces make perfect flash sales items for Valentine’s Day.

Promote your sales and define the deal rules in advance with PrestaShop Advanced Promotion Manager. It has several templates and customized options available for the store owner.

6. Grab their Attention with Exit Pop up

If a customer wants to leave your website without completing the purchase, a tempting deal at the point of exit can influence their buying decision. Through the exit pop-up, you may make an effort to make them stay and complete the order.

The owner of the store will boost both customer loyalty and website sales. This Valentine’s Day, don’t let the visitor go away without making the purchase.

Exit popups also ensure that, unlike other popups that can appear at any point in time, the user experience is preserved until the very last moment. In addition, you can use PrestaShop Exit Popup as an entry pop-up too.

7. Offer Seamless Home Delivery of the Products

Everybody wants to surprise their loved ones on Valentine’s Day. Thus, giving an anonymous gift delivery to your customers reveals how thoughtfully you handle your customers.

Imagine that this Valentine’s Day marketing idea would be a ‘lifesaver’ if a person wants to confess his love to someone but doesn’t have the confidence to give her the gift personally.

You can manage the home deliveries on the PrestaShop store with Delivery Boy App. It makes the whole tedious process a simple one. Many eCommerce owners are using it, here are some reviews.

Conclusion: Valentine’s week is approaching rapidly and adding these or any of these PrestaShop Modules will empower your sale and increase customer engagement in your store. These are easy-to-implement ideas that will be of great use to you on this special occasion.

Not just Valentine’s Week but these modules are excellent for all over the year sales. Visit the KnowBand store for any eCommerce assistance.

Recommended Reads:

7 Must-Have OpenCart Extensions to prepare your store for Valentine’s Day

The week of love is just around the corner. On one hand where the love birds would be searching a perfect gift for their partner, Brands, on the other hand, would love to make their shopping experience better and smoother.

Have you done your preparations for Valentine’s Day? Is your marketing strategy ready to be implemented? Well, even if you haven’t, it is still not too late.

OpenCart Extensions for Valentine’s Day

If you have a website on the OpenCart platform, here are the 7 must-have OpenCart extensions that you can consider implementing on your website to catch the spirit of Valentine’s Day. Check them out.

1. OpenCart Gift Card Extension

Gift Cards purchases are seen in high numbers during Valentine’s week and there is no doubt shoppers would be looking for some Valentine’s theme-based Gift Cards on your website too. Reduce this hassle with OpenCart Gift Card Extension.

The Gift Card module adds a gift card section on your OpenCart website and provides you with pre-existing gift card templates for multiple occasions including Valentine’s Day. It allows the users to print personalized gift card by uploading a custom image. You can customize these templates, add new ones, and do many more customization with the help of this OpenCart Gift Card Extension.

2. OpenCart Spin and Win Extension

How about giving your visitors Valentine’s feel as soon as they enter your website? The OpenCart Spin and Win extension has multiple themes designed for Chocolate Day, Hug Day, Rose Day, Kiss Day, Promise Day, Propose Day, Teddy Day, and Valentine’s Day, to give your popup an amazing look.

The Spin and Win Popup extension adds a gamified Spin 2 win wheel on your website. Besides keeping Valentine’s feel, it tends to generate higher user engagement, helps you grow your email list, and boosts your conversions.

It lets you encourage your visitors to spin the wheel and earn some enticing discounts.

3. OpenCart Countdown Sales Timer Extension

Announce your Valentine’s sale to your store visitors through OpenCart Countdown Sales Timer extension.

This OpenCart module helps you set a countdown timer on the front end of your website for your upcoming sales so that your store visitors are very well aware of the commencement of your sales day and do not miss out on it later.

It is a perfect module to highlight your future sale offers without disturbing the user experience. By implementing this module on your OpenCart website, you can expect an increase in your sales when the actual sale season starts.

4. OpenCart One Page Checkout

Though this might make you think as to how one page checkout can be helpful during Valentine’s, it is something that you should definitely consider using.

Many cart abandonments take place due to a long and complicated checkout process. And you can lose out on huge conversions when the visitors count on your store is high but they are not making past the checkout page.

Remove the multi-step checkout barrier with the simple OpenCart One Page Checkout. The extension puts all the checkout fields on a single page and helps your prospects take a quick exit. A user can fill the entire checkout related information in any particular order and check out quickly.

Guest checkout, Social login, checkout field customization, multiple shipping and payment modes support are some of the amazing features of OpenCart One Page Checkout.

5. Print-on-demand Products

Print-on-demand services provide an alternative way to bypass inventory management time, investment, and risk, letting you go from creating to selling custom items at a fraction of the cost.

You can put your original spin on everyday items and sell them online, from t-shirts to posters, backpacks to books.
You can always graduate from using a print on demand platform to keeping your inventory if one of your online business ideas pans out and you start making a large number of sales or continue to use these services while exploring new ways to expand your audience.

This Valentine’s Day, to achieve this you can add a Product Customization Module to your eCommerce store. The users surprise their loved ones with custom, personalized gift items. The choice is yours!

6. OpenCart Preferred Delivery Time Extension

There will be many last-minute shoppers on your store this Valentine who would want to order an item and get it as soon as possible or at a specific date and time. Make this possible for those shoppers with OpenCart Preferred Delivery Time extension.

Through this module, shoppers can specify the date and time on which they want to get their order delivered. They can choose their preferred delivery time on the checkout page. This would prove very beneficial to those users who want to receive a product at a certain occasion and at a certain time.

From the backend configurations, you can make certain changes in the module functionality.

7. OpenCart Cash on Delivery with Fee Extension

With OpenCart Cash on Delivery with Fee extension, you can ask your customers to pay an additional fee when they choose COD option on the payment page. The cash on delivery method is the widely adopted payment method as the majority of the shoppers do not like paying the product price until it reaches them.

The extension helps customers feel more secure and relaxed as they do not need to worry about sharing their card details online.

Over to You

Make the best of this Valentine’s week with these 7 OpenCart Extensions. You will surely witness a boost in your conversions.

If you face any issue with any of these modules or need any kind of assistance, reach out to us at support@knowband.com

Tag: OpenCart Extensions for Valentine’s Day